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Sponsorship Package AS JOURNALISM GOES, SO GOES DEMOCRACY SPONSORSHIP PACKAGE CJF AWARDS CELEBRATING CHAMPIONS OF TRUTH #CJFawards June 9, 2021 7 p.m. ET Virtual Presentation THE CANADIAN JOURNALISM FOUNDATION #CJFawards THE CANADIAN JOURNALISM FOUNDATION IS A NON-PROFIT ORGANIZATION THAT CELEBRATES EXCELLENCE IN JOURNALISM. AWARDS HOST AWARDS PRESENTER MUSICAL PERFORMANCE BY ERIC MCCORMACK GINELLA MASSA LAILA BIALI Emmy Award-winning actor Host, Canada Tonight Award-winning with Ginella Massa singer-songwriter and pianist CBC News Network Host, Saturday Night Jazz CBC Music CJF TRIBUTES ANDRÉ PICARD DR. SANJAY GUPTA Health Reporter and Columnist Chief Medical Correspondent The Globe and Mail CNN Honouring their exceptional impact—on a national and international level— providing accurate and vital information amid the uncertainty of the fast-moving global COVID-19 pandemic 2021 SPONSORSHIP PACKAGE Last year showed the world how vital facts can be. And how threatened. In the face of a global pandemic, journalists went to work to keep people informed and empowered. Now, it’s time to celebrate the remarkable individuals championing the truth when it’s needed most. The Canadian Journalism Foundation (CJF) has supported quality journalism for more than 30 years. This year’s CJF Awards will be our second virtual gathering of journalists, newsmakers and partners from across the country and beyond, celebrating journalistic achievement and emerging talent through a range of awards and fellowships. The CJF’s programs — which include a journalism talk series, news literacy campaigns, education and research — are made possible by the generosity of sponsors who believe in the importance of journalism today. We hope you’ll join us. At a time when truth and trust are so critical to overcoming monumental challenges, fact-based reporting deserves support. As journalism goes, so goes democracy. 2021 SPONSORSHIP PACKAGE THE CANADIAN JOURNALISM FOUNDATION IS A NON-PROFIT ORGANIZATION THAT CELEBRATES EXCELLENCE IN JOURNALISM. “By affirming the best of our work, the CJF Awards encourage us to keep striving and questioning. With awards and fellowships that identify the promise in those with emerging careers, they underline the importance of new voices and renewed thinking. Their recognition offers examples of how inspiring and relevant journalism is—and always will be.” – ANNA MARIA TREMONTI 2020 CJF Tribute recipient and host of the CBC podcast More, best known for her exceptional CBC broadcast career covering conflict zones and current events 9% Non- 6% Profits Law Firms 30% 7% Public Media Relations CJF AWARDS 10% ATTENDANCE Individuals 15% Banks/ 23% • 13,000 viewers tuned into our 2020 event on our virtual Financial Corporations platform, CBC Gem and CBC’s Facebook page Organizations • Typical audience includes top journalists, media leaders, key decision-makers from Canada’s leading institutions and corporations, academics, students, communications *2019 CJF Awards attendance professionals and engaged citizens 2021 SPONSORSHIP PACKAGE SPONSORSHIP OPPORTUNITIES SOLD TO SCOTIABANK SOLD TO MEDTRONIC PRESENTING TRIBUTE SPONSOR SPONSOR $30,000 $25,000 INCLUDES: INCLUDES: • Top branding with company logo featured on • Branding at a virtual talk with CJF Tribute screen throughout the Awards ceremony and in recipients - Dr. Sanjay Gupta and André Picard all promotional materials, including full page CJF • Opportunity for welcome remarks at the Tribute talk Awards ads in major media • 8 copies of Tribute recipients’ new books Keep • Opportunity to provide 30-second ad to run in Sharp by Dr. Sanjay Gupta and Neglected No More the lead up to the show by André Picard • Sponsor acknowledgement by the host in the • Acknowledgement by the CJF during the CJF Awards opening remarks • One promotional e-blast to 5,000+ subscribers will • 8 copies of Tribute recipients’ new books Keep include a quote from a company representative Sharp by Dr. Sanjay Gupta and Neglected No More about your commitment to supporting the CJF and by André Picard quality journalism • One promotional e-blast to 5,000+ subscribers will • Company logo featured during the Awards include a quote from a company representative ceremony and on the CJF Awards website, and about your commitment to supporting the CJF and recognition on all CJF social media channels quality journalism • Identification in all Awards news releases • Company logo featured on the CJF Awards distributed by CISION website and recognition on all CJF social media • Logo recognition in full page CJF Awards ads in channels major media • Identification in all Awards news releases • PRE-reception with your virtual BRANDED table distributed by CISION for UP TO 8 GUESTS joined by one of Canada’s top • PRE-reception with your virtual BRANDED table journalists for UP TO 8 GUESTS joined by one of Canada’s top journalists SOLD TO LABATT BREWERIES OF INCLUDES: CANADA • Top branding during the virtual reception for sponsors • Opportunity to provide branded product to VIPs and honorees • Company logo featured during the CJF Awards ceremony and on the CJF Awards website, and recognition on all CJF social media channels RECEPTION • Verbal recognition by the CJF SPONSOR • Identification in all Awards news releases distributed by CISION • Logo recognition in full page CJF Awards ads in major media • PRE-reception with your virtual BRANDED table for UP TO 8 GUESTS joined by one of Canada’s top journalists $25,000 2021 SPONSORSHIP PACKAGE SPONSORSHIP OPPORTUNITIES SOLD TO ACCENTURE LIFETIME INCLUDES: • Company logo featured during the Awards ceremony ACHIEVEMENT • Company logo on the CJF Awards website • Verbal recognition by the CJF AWARD SPONSOR • Recognition on all CJF social media channels • Identification in all Awards news releases distributed by CISION • Logo recognition in full page CJF Awards ads in major media • PRE-reception with your virtual BRANDED table for UP TO 8 GUESTS $15,000 joined by one of Canada’s top journalists SOLD TO COCA-COLA CANADA, CTV NEWS, UBER, MICROSOFT CANADA & CIBC CHAMPION OF INCLUDES: • Sponsorship includes support for the Black and Indigenous Journalism DIVERSITY Fellowships • One promotional email will include a quote about your company’s SPONSOR commitment to diversity • Company logo featured during the Awards ceremony • Company logo on the CJF Awards website • Verbal recognition by the CJF $12,500 • Recognition on all CJF social media channels • Identification in all Awards news releases distributed by CISION 5 opportunities • Logo recognition in full page CJF Awards ads in major media 1 opportunity remaining • PRE-reception with your virtual BRANDED table for UP TO 8 GUESTS joined by one of Canada’s top journalists SOLD TO ROGERS, THOMSON REUTERS & FACEBOOK JOURNALISM PROJECT CHAMPION OF INCLUDES: TRUTH • Company logo featured during the Awards ceremony • Company logo on the CJF Awards website SPONSOR • Verbal recognition by the CJF • Recognition on all CJF social media channels • Identification in all Awards news releases distributed by CISION $12,500 • Logo recognition in full page CJF Awards ads in major media • PRE-reception with your virtual BRANDED table for UP TO 8 GUESTS 5 opportunities joined by one of Canada’s top journalists 3 opportunities remaining 2021 SPONSORSHIP PACKAGE SPONSORSHIP OPPORTUNITIES CHAMPIONS OF INCLUDES: • Acknowledgement in promotional email JOURNALISM • Company logo featured during the Awards ceremony • Company logo on the CJF Awards website TABLE SPONSOR • Verbal recognition by the CJF • Recognition on all CJF social media channels • Identification in all Awards news releases distributed by CISION • Logo recognition in full page CJF Awards ads in major media $7,500 • PRE-reception with your virtual BRANDED table for UP TO 8 GUESTS 10 opportunities joined by one of Canada’s top journalists DISTINGUISHED $1,000 PATRON INCLUDES: • Recognition on keynote slide during the event • Acknowledgement in promotional email • Acknowledgement in full page CJF Awards ads in major media • All donations eligible for a charitable tax receipt FRIENDS OF Donations of $100 or THE CJF more INCLUDES: • All donations eligible for a charitable tax receipt • Recognition on the CJF website and in a keynote slide during the event listing individual donors 2021 SPONSORSHIP PACKAGE NEW AWARDS & FELLOWSHIPS CJF BLACK JOURNALISM FELLOWSHIP PROGRAM The Canadian Journalism Foundation, CBC/Radio-Canada and CTV News This new program providing three separate awards seeks to amplify Black voices, improve coverage of Black issues in the news and cultivate future Black media leaders by providing unique opportunities for early-career Black journalists—with one-to-five years’ experience—to be hosted for six months at a CBC/Radio-Canada (English and French) or CTV News newsroom across the country. Thanks to the generosity of founding sponsors lululemon, Aritizia and BMO Financial Group. CJF AWARD FOR CLIMATE SOLUTIONS REPORTING The Canadian Journalism Foundation This new award recognizes excellence in reporting on what is being done in Canada and beyond to address the impact and threat of climate change – the policies, practices and people that could potentially be part of the solution to this global crisis. The recipient will receive a $10,000 prize. Thanks to the generosity of founding sponsor Intact Financial Corporation. CJF-FJP DIGITAL NEWS INNOVATION AWARD The Canadian Journalism Foundation and the Facebook Journalism Project This new award recognizes innovations in digital media that have a demonstrated impact in
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