2012 Regional Toolkit

REGIONAL TOOLKIT 2012 Contents 2012 Survey Calendar Summary 3

2012 Universe Estimates 4

Coverage Maps and Coverage Areas 24

Reporting Demographics 36

Regional Subscription TV Channels 41

Regional FTA TV Channels Breakout 45

Terms & Definitions 46

The Ratings Process 49

Regional Client Service Organisational Chart 52

Contact Details 53

Survey Weeks Surveyed Survey Commences (Sun) Survey Concludes (Sat)

Summer Weeks 1 – 6 01 January 2012 11 February 2012

Survey 1 Weeks 7 – 10 12 February 2012 10 March 2012

Survey 2 Weeks 11 – 13 11 March 2012 31 March 2012

Easter Weeks 14 – 15 01 April 2012 14 April 2012

Survey 2 Week 16 15 April 2012 21 April 2012 (cont.)

Survey 3 Weeks 17 – 20 22 April 2012 19 May 2012

Survey 4 Weeks 21 – 24 20 May 2012 16 June 2012

Survey 5 Weeks 25 – 28 17 June 2012 14 July 2012

Survey 6 Weeks 29 – 32 15 July 2012 11 August 2012

Survey 7 Weeks 33 – 36 12 August 2012 08 September 2012

Survey 8 Weeks 37 – 40 09 September 2012 06 October 2012

Survey 9 Weeks 41 – 44 07 October 2012 03 November 2012

Survey 10 Weeks 45 – 48 04 November 2012 01 December 2012

Summer Weeks 49 – 52 02 December 2012 29 December 2012

The full Survey Calendar can be downloaded at: www.regionaltam.com.au

Total Households (000's) Total Individuals (000's) Number of Homes Installed

Total QUEENSLAND (AM-A) 732 1792 535

CAIRNS 108 256 80

TOWNSVILLE 93 235 70

MACKAY 73 186 70

ROCKHAMPTON 89 225 70

MARYBOROUGH 259 615 165

TOOWOOMBA 110 275 80

Total NNSW (AM-B) 858 2109 475

NORTHERN RIVERS 407 978 220

TAMWORTH/TAREE 144 352 80

NEWCASTLE 307 779 175

Total SNSW (AM-C) 570 1429 380

CANBERRA 196 498 123

ORANGE DUBBO WAGGA 164 409 118

WOLLONGONG 210 522 139

Total VICTORIA (AM-D) 483 1183 435

ALBURY 79 189 68

SHEPPARTON 72 175 69

BENDIGO 98 235 88

BALLARAT 141 352 127

GIPPSLAND 93 232 83

Total TASMANIA 210 515 190

LAUNCESTON 103 252 95

HOBART 107 263 95

REGIONAL WA 205 505 120

QLD NNSW SNSW VIC Regional Regional Total TAS 000’s (AM-A) (AM-B) (AM-C) (AM-D) East Coast WA REG

Total Individuals 1,792 2,109 1,429 1,183 515 7,028 505 7,533

Total Households 732 858 570 483 210 2,853 205 3,058

Children 0-4 126.1 128.1 89.6 70.7 35.0 449.5 38.6 488.1

Children 5-12 189.3 202.9 141.1 116.4 49.8 699.5 56.0 755.5

Children 13-17 122.4 137.2 94.7 80.7 34.7 469.7 33.3 503.0

People 16+ 1,403.6 1,697.2 1,142.8 948.4 409.7 5,601.7 389.9 5,991.6

People 16-39 565.2 647.0 458.3 343.9 150.6 2,165.0 167.1 2,332.1

People 16-54 935.9 1,071.5 746.2 585.9 259.0 3,598.5 276.1 3,874.6

People 25+ 1,190.6 1,444.7 963.4 809.2 349.2 4,757.1 332.6 5,089.7

People 25-54 722.9 819.0 566.8 446.7 198.5 2,753.9 218.8 2,972.7

People 40+ 838.4 1,050.2 684.5 604.5 259.1 3,436.7 222.8 3,659.5

Men 16+ 704.5 832.5 566.9 468.5 200.4 2,772.8 205.3 2,978.1

Men 16-24 109.8 129.4 93.5 71.5 31.4 435.6 30.2 465.8

Men 16-39 288.0 327.0 234.1 173.7 75.2 1,098.0 88.6 1,186.6

Men 16-54 472.9 534.6 376.3 293.2 128.5 1,805.5 146.0 1,951.5

Men 18+ 679.1 803.9 546.7 451.7 193.2 2,674.6 198.5 2,873.1

Men 18-24 84.4 100.8 73.3 54.7 24.2 337.4 23.4 360.8

Men 25+ 594.7 703.1 473.4 397.0 169.0 2,337.2 175.1 2,512.3

Men 25-39 178.2 197.6 140.6 102.2 43.8 662.4 58.4 720.8

Men 25-54 363.1 405.2 282.8 221.7 97.1 1,369.9 115.8 1,485.7

Men 40+ 416.5 505.5 332.8 294.8 125.2 1,674.8 116.7 1,791.5

Men 40-54 184.9 207.6 142.2 119.5 53.3 707.5 57.4 764.9

Men 55+ 231.6 297.9 190.6 175.3 71.9 967.3 59.3 1,026.6

QLD NNSW SNSW VIC Regional Regional Total TAS 000’s (AM-A) (AM-B) (AM-C) (AM-D) East Coast WA REG

Women 16+ 699.1 864.7 575.9 479.9 209.3 2,828.9 184.6 3,013.5

Women 16-24 103.2 123.1 85.9 67.7 29.1 409.0 27.1 436.1

Women 16-39 277.2 320.0 224.2 170.2 75.4 1,067.0 78.5 1,145.5

Women 16-54 463.0 536.9 369.9 292.7 130.5 1,793.0 130.1 1,923.1

Women 18+ 675.1 836.9 556.9 463.5 202.3 2,734.7 178.6 2,913.3

Women 18-24 79.2 95.3 66.9 51.3 22.1 314.8 21.1 335.9

Women 25+ 595.9 741.6 490.0 412.2 180.2 2,419.9 157.5 2,577.4

Women 25-39 174.0 196.9 138.3 102.5 46.3 658.0 51.4 709.4

Women 25-54 359.8 413.8 284.0 225.0 101.4 1,384.0 103.0 1,487.0

Women 40+ 421.9 544.7 351.7 309.7 133.9 1,761.9 106.1 1,868.0

Women 40-54 185.8 216.9 145.7 122.5 55.1 726.0 51.6 777.6

Women 55+ 236.1 327.8 206.0 187.2 78.8 1,035.9 54.5 1,090.4

Grocery Buyers 732.0 858.0 570.0 483.0 210.0 2,853.0 205.0 3,058.0

Grocery Buyers Working 374.7 408.1 292.8 244.1 99.7 1,419.4 117.6 1,537.0

Grocery Buyers Not Working 357.3 449.9 277.2 238.9 110.3 1,433.6 87.4 1,521.0

Grocery Buyers Under 40 210.1 215.0 148.7 116.9 51.8 742.5 66.6 809.1

Grocery Buyers 40+ 521.9 643.0 421.3 366.1 158.2 2,110.5 138.4 2,248.9

Grocery Buyer No Kids 492.6 595.9 383.4 325.2 145.8 1,942.9 139.5 2,082.4

Grocery Buyer Kids 239.4 262.1 186.6 157.8 64.2 910.1 65.5 975.6

Grocery Buyers Children 0-12 181.8 198.1 146.3 113.2 48.4 687.8 52.9 740.7

Grocery Buyers Children 0-17 239.4 262.1 186.6 157.8 64.2 910.1 65.5 975.6

Grocery Buyers Children 5-12 130.2 149.1 105.7 79.0 37.2 501.2 35.2 536.4

Grocery Buyers Children 5-17 191.3 215.1 147.8 124.7 53.4 732.3 48.5 780.8

QLD NNSW SNSW VIC Regional Regional Total TAS 000’s (AM-A) (AM-B) (AM-C) (AM-D) East Coast WA REG

1 Person Households 184.8 197.9 135.9 108.7 54.1 681.4 41.2 722.6

2 Person Households 266.9 336.6 201.8 194.7 76.7 1,076.7 92.4 1,169.1

3 Person Households 120.7 127.8 93.4 74.1 33.7 449.7 27.5 477.2

4 Person Households 101.2 126.3 85.9 70.5 27.7 411.6 33.6 445.2

5+ Person Households 58.4 69.4 53.0 35.0 17.8 233.6 10.3 243.9

FTA Only Households 547.9 600.2 398.0 380.6 171.3 2,098.0 155.1 2,253.1

STV Subscription Households* 184.1 257.8 172.0 102.4 38.7 755.0 49.9 804.9

People in FTA Only Households 1,275.8 1,411.6 953.0 900.9 402.2 4,943.5 370.1 5,313.6

People in STV Households* 516.2 697.4 476.0 282.1 112.8 2,084.5 134.9 2,219.4

1 TV Households 310.5 314.7 218.7 190.9 76.6 1,111.4 93.6 1,205.0

2 TVs Households 262.8 306.9 205.7 181.6 71.3 1,028.3 68.3 1,096.6

3+ TVs Households 158.7 236.4 145.6 110.5 62.1 713.3 43.1 756.4

* STV estimates as at start of Q1

Queensland

000'S CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA Total QLD

Total Individuals 256 235 186 225 615 275 1,792

Total Households 108 93 73 89 259 110 732

Children 0-4 19.2 17.2 14.0 17.5 38.0 20.2 126.1

Children 5-12 26.8 24.9 20.0 25.4 62.2 30.0 189.3

Children 13-17 16.4 17.4 11.8 16.6 40.5 19.7 122.4

People 16+ 200.2 182.9 145.0 172.1 490.3 213.1 1,403.6

People 16-39 83.3 85.2 66.3 75.9 170.2 84.3 565.2

People 16-54 139.2 131.6 107.4 122.7 297.3 137.7 935.9

People 25+ 170.9 149.2 122.7 143.8 424.8 179.2 1,190.6

People 25-54 109.9 97.9 85.1 94.4 231.8 103.8 722.9

People 40+ 116.9 97.7 78.7 96.2 320.1 128.8 838.4

Men 16+ 101.3 92.4 77.5 88.8 239.6 104.9 704.5

Men 16-24 15.2 17.5 11.7 14.6 33.5 17.3 109.8

Men 16-39 42.0 43.7 35.7 39.0 84.9 42.7 288.0

Men 16-54 70.0 67.1 57.8 63.5 145.8 68.7 472.9

Men 18+ 97.9 88.6 74.9 85.4 231.4 100.9 679.1

Men 18-24 11.8 13.7 9.1 11.2 25.3 13.3 84.4

Men 25+ 86.1 74.9 65.8 74.2 206.1 87.6 594.7

Men 25-39 26.8 26.2 24.0 24.4 51.4 25.4 178.2

Men 25-54 54.8 49.6 46.1 48.9 112.3 51.4 363.1

Men 40+ 59.3 48.7 41.8 49.8 154.7 62.2 416.5

Men 40-54 28.0 23.4 22.1 24.5 60.9 26.0 184.9

Men 55+ 31.3 25.3 19.7 25.3 93.8 36.2 231.6

Queensland

000'S CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA Total QLD

Women 16+ 98.9 90.5 67.5 83.3 250.7 108.2 699.1

Women 16-24 14.1 16.2 10.6 13.7 32.0 16.6 103.2

Women 16-39 41.3 41.5 30.6 36.9 85.3 41.6 277.2

Women 16-54 69.2 64.5 49.6 59.2 151.5 69.0 463.0

Women 18+ 95.7 86.9 65.3 80.1 242.9 104.2 675.1

Women 18-24 10.9 12.6 8.4 10.5 24.2 12.6 79.2

Women 25+ 84.8 74.3 56.9 69.6 218.7 91.6 595.9

Women 25-39 27.2 25.3 20.0 23.2 53.3 25.0 174.0

Women 25-54 55.1 48.3 39.0 45.5 119.5 52.4 359.8

Women 40+ 57.6 49.0 36.9 46.4 165.4 66.6 421.9

Women 40-54 27.9 23.0 19.0 22.3 66.2 27.4 185.8

Women 55+ 29.7 26.0 17.9 24.1 99.2 39.2 236.1

Grocery Buyers 108.0 93.0 73.0 89.0 259.0 110.0 732.0

Grocery Buyers Working 64.2 49.5 41.5 49.9 116.4 53.2 374.7

Grocery Buyers Not Working 43.8 43.5 31.5 39.1 142.6 56.8 357.3

Grocery Buyers Under 40 33.8 33.0 24.4 28.9 59.4 30.6 210.1

Grocery Buyers 40+ 74.2 60.0 48.6 60.1 199.6 79.4 521.9

Grocery Buyer No Kids 72.0 58.5 47.8 58.5 183.7 72.1 492.6

Grocery Buyer Kids 36.0 34.5 25.2 30.5 75.3 37.9 239.4

Grocery Buyers Children 0-12 28.5 27.1 19.0 23.6 54.4 29.2 181.8

Grocery Buyers Children 0-17 36.0 34.5 25.2 30.5 75.3 37.9 239.4

Grocery Buyers Children 5-12 20.3 19.1 12.6 18.2 39.0 21.0 130.2

Grocery Buyers Children 5-17 28.7 27.1 19.0 25.3 60.4 30.8 191.3

Queensland

000'S CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA Total QLD

1 Person Households 28.6 23.2 17.0 21.8 64.9 29.3 184.8

2 Person Households 38.9 30.9 24.9 30.4 105.3 36.5 266.9

3 Person Households 18.8 16.0 12.6 14.4 40.6 18.3 120.7

4 Person Households 15.3 12.7 11.4 13.1 36.8 11.9 101.2

5+ Person Households 6.4 10.2 7.1 9.3 11.4 14.0 58.4

FTA Only Households 82.4 65.6 49.6 65.1 197.7 87.5 547.9

STV Subscription Households* 25.6 27.4 23.4 23.9 61.3 22.5 184.1

People in FTA Only Households 182.6 150.8 123.6 155.3 451.1 212.4 1,275.8

People in STV Households* 73.4 84.2 62.4 69.7 163.9 62.6 516.2

1 TV Households 54.0 36.5 29.2 37.0 104.3 49.5 310.5

2 TVs Households 36.4 35.4 28.4 30.6 92.1 39.9 262.8

3+ TVs Households 17.6 21.1 15.4 21.4 62.6 20.6 158.7

* STV estimates as at start of Q1

NNSW

000'S NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total NNSW

Total Individuals 978 352 779 2,109

Total Households 407 144 307 858

Children 0-4 58.7 20.3 49.1 128.1

Children 5-12 90.2 34.7 78.0 202.9

Children 13-17 62.8 23.3 51.1 137.2

People 16+ 792.1 283.3 621.8 1,697.2

People 16-39 305.2 94.5 247.3 647.0

People 16-54 506.2 163.7 401.6 1,071.5

People 25+ 674.6 244.2 525.9 1,444.7

People 25-54 388.7 124.6 305.7 819.0

People 40+ 486.9 188.8 374.5 1,050.2

Men 16+ 388.7 139.0 304.8 832.5

Men 16-24 60.3 20.1 49.0 129.4

Men 16-39 154.0 47.4 125.6 327.0

Men 16-54 251.7 81.2 201.7 534.6

Men 18+ 375.5 134.2 294.2 803.9

Men 18-24 47.1 15.3 38.4 100.8

Men 25+ 328.4 118.9 255.8 703.1

Men 25-39 93.7 27.3 76.6 197.6

Men 25-54 191.4 61.1 152.7 405.2

Men 40+ 234.7 91.6 179.2 505.5

Men 40-54 97.7 33.8 76.1 207.6

Men 55+ 137.0 57.8 103.1 297.9

NNSW

000'S NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total NNSW

Women 16+ 403.4 144.3 317.0 864.7

Women 16-24 57.2 19.0 46.9 123.1

Women 16-39 151.2 47.1 121.7 320.0

Women 16-54 254.5 82.5 199.9 536.9

Women 18+ 390.8 139.5 306.6 836.9

Women 18-24 44.6 14.2 36.5 95.3

Women 25+ 346.2 125.3 270.1 741.6

Women 25-39 94.0 28.1 74.8 196.9

Women 25-54 197.3 63.5 153.0 413.8

Women 40+ 252.2 97.2 195.3 544.7

Women 40-54 103.3 35.4 78.2 216.9

Women 55+ 148.9 61.8 117.1 327.8

Grocery Buyers 407.0 144.0 307.0 858.0

Grocery Buyers Working 197.0 64.1 147.0 408.1

Grocery Buyers Not Working 210.0 79.9 160.0 449.9

Grocery Buyers Under 40 104.1 35.3 75.6 215.0

Grocery Buyers 40+ 302.9 108.7 231.4 643.0

Grocery Buyer No Kids 289.1 100.1 206.7 595.9

Grocery Buyer Kids 117.9 43.9 100.3 262.1

Grocery Buyers Children 0-12 87.1 34.7 76.3 198.1

Grocery Buyers Children 0-17 117.9 43.9 100.3 262.1

Grocery Buyers Children 5-12 60.9 27.6 60.6 149.1

Grocery Buyers Children 5-17 92.7 37.2 85.2 215.1

NNSW

000'S NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total NNSW

1 Person Households 93.6 34.7 69.6 197.9

2 Person Households 162.2 60.2 114.2 336.6

3 Person Households 65.4 17.4 45.0 127.8

4 Person Households 66.8 13.9 45.6 126.3

5+ Person Households 19.0 17.8 32.6 69.4

FTA Only Households 281.0 111.4 207.8 600.2

STV Subscription Households* 126.0 32.6 99.2 257.8

People in FTA Only Households 649.9 272.2 489.5 1,411.6

People in STV Households* 328.1 79.8 289.5 697.4

1 TV Households 157.3 59.6 97.8 314.7

2 TVs Households 146.2 51.7 109.0 306.9

3+ TVs Households 103.5 32.7 100.2 236.4

* STV estimates as at start of Q1

SNSW

000'S CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total SNSW

Total Individuals 498 409 522 1,429

Total Households 196 164 210 570

Children 0-4 33.3 26.6 29.7 89.6

Children 5-12 47.5 43.7 49.9 141.1

Children 13-17 31.6 28.9 34.2 94.7

People 16+ 398.8 321.6 422.4 1,142.8

People 16-39 181.6 125.1 151.6 458.3

People 16-54 285.3 204.9 256.0 746.2

People 25+ 332.8 269.9 360.7 963.4

People 25-54 219.3 153.2 194.3 566.8

People 40+ 217.2 196.5 270.8 684.5

Men 16+ 198.7 160.3 207.9 566.9

Men 16-24 34.3 27.0 32.2 93.5

Men 16-39 92.9 64.0 77.2 234.1

Men 16-54 144.5 103.6 128.2 376.3

Men 18+ 191.9 154.1 200.7 546.7

Men 18-24 27.5 20.8 25.0 73.3

Men 25+ 164.4 133.3 175.7 473.4

Men 25-39 58.6 37.0 45.0 140.6

Men 25-54 110.2 76.6 96.0 282.8

Men 40+ 105.8 96.3 130.7 332.8

Men 40-54 51.6 39.6 51.0 142.2

Men 55+ 54.2 56.7 79.7 190.6

SNSW

000'S CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total SNSW

Women 16+ 200.1 161.3 214.5 575.9

Women 16-24 31.7 24.7 29.5 85.9

Women 16-39 88.7 61.1 74.4 224.2

Women 16-54 140.8 101.3 127.8 369.9

Women 18+ 193.7 155.7 207.5 556.9

Women 18-24 25.3 19.1 22.5 66.9

Women 25+ 168.4 136.6 185.0 490.0

Women 25-39 57.0 36.4 44.9 138.3

Women 25-54 109.1 76.6 98.3 284.0

Women 40+ 111.4 100.2 140.1 351.7

Women 40-54 52.1 40.2 53.4 145.7

Women 55+ 59.3 60.0 86.7 206.0

Grocery Buyers 196.0 164.0 210.0 570.0

Grocery Buyers Working 115.3 85.9 91.6 292.8

Grocery Buyers Not Working 80.7 78.1 118.4 277.2

Grocery Buyers Under 40 60.8 42.5 45.4 148.7

Grocery Buyers 40+ 135.2 121.5 164.6 421.3

Grocery Buyer No Kids 129.7 109.4 144.3 383.4

Grocery Buyer Kids 66.3 54.6 65.7 186.6

Grocery Buyers Children 0-12 52.2 42.5 51.6 146.3

Grocery Buyers Children 0-17 66.3 54.6 65.7 186.6

Grocery Buyers Children 5-12 34.3 32.3 39.1 105.7

Grocery Buyers Children 5-17 49.1 45.3 53.4 147.8

SNSW

000'S CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total SNSW

1 Person Households 46.2 41.2 48.5 135.9

2 Person Households 65.2 59.6 77.0 201.8

3 Person Households 34.2 22.6 36.6 93.4

4 Person Households 33.7 22.3 29.9 85.9

5+ Person Households 16.7 18.3 18.0 53.0

FTA Only Households 127.7 119.8 150.5 398.0

STV Subscription Households* 68.3 44.2 59.5 172.0

People in FTA Only Households 302.0 293.3 357.7 953.0

People in STV Households* 196.0 115.7 164.3 476.0

1 TV Households 77.3 59.8 81.6 218.7

2 TVs Households 67.4 61.2 77.1 205.7

3+ TVs Households 51.3 43.0 51.3 145.6

* STV estimates as at start of Q1

VICTORIA

000'S ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND Total VICTORIA

Total Individuals 189 175 235 352 232 1,183

Total Households 79 72 98 141 93 483

Children 0-4 11.3 10.6 14.0 21.2 13.6 70.7

Children 5-12 18.8 16.8 23.9 34.7 22.2 116.4

Children 13-17 13.0 12.2 15.6 24.1 15.8 80.7

People 16+ 151.3 140.4 187.9 282.0 186.8 948.4

People 16-39 56.0 48.2 68.3 104.5 66.9 343.9

People 16-54 95.0 83.9 115.9 177.2 113.9 585.9

People 25+ 128.5 120.9 160.3 239.8 159.7 809.2

People 25-54 72.2 64.4 88.3 135.0 86.8 446.7

People 40+ 95.3 92.2 119.6 177.5 119.9 604.5

Men 16+ 75.0 70.5 92.4 139.0 91.6 468.5

Men 16-24 11.8 10.3 13.8 21.9 13.7 71.5

Men 16-39 28.8 24.6 33.9 52.9 33.5 173.7

Men 16-54 48.0 42.6 57.5 88.9 56.2 293.2

Men 18+ 72.2 67.9 89.2 133.8 88.6 451.7

Men 18-24 9.0 7.7 10.6 16.7 10.7 54.7

Men 25+ 63.2 60.2 78.6 117.1 77.9 397.0

Men 25-39 17.0 14.3 20.1 31.0 19.8 102.2

Men 25-54 36.2 32.3 43.7 67.0 42.5 221.7

Men 40+ 46.2 45.9 58.5 86.1 58.1 294.8

Men 40-54 19.2 18.0 23.6 36.0 22.7 119.5

Men 55+ 27.0 27.9 34.9 50.1 35.4 175.3

VICTORIA

000'S ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND Total VICTORIA

Women 16+ 76.3 69.9 95.5 143.0 95.2 209.3

Women 16-24 11.0 9.2 13.8 20.3 13.4 29.1

Women 16-39 27.2 23.6 34.4 51.6 33.4 75.4

Women 16-54 47.0 41.3 58.4 88.3 57.7 130.5

Women 18+ 73.7 67.5 92.3 138.2 91.8 202.3

Women 18-24 8.4 6.8 10.6 15.5 10.0 22.1

Women 25+ 65.3 60.7 81.7 122.7 81.8 180.2

Women 25-39 16.2 14.4 20.6 31.3 20.0 46.3

Women 25-54 36.0 32.1 44.6 68.0 44.3 101.4

Women 40+ 49.1 46.3 61.1 91.4 61.8 133.9

Women 40-54 19.8 17.7 24.0 36.7 24.3 55.1

Women 55+ 29.3 28.6 37.1 54.7 37.5 78.8

Grocery Buyers 79.0 72.0 98.0 141.0 93.0 210.0

Grocery Buyers Working 41.6 34.8 50.1 72.3 45.3 99.7

Grocery Buyers Not Working 37.4 37.2 47.9 68.7 47.7 110.3

Grocery Buyers Under 40 18.9 17.1 24.2 35.4 21.3 51.8

Grocery Buyers 40+ 60.1 54.9 73.8 105.6 71.7 158.2

Grocery Buyer No Kids 53.2 48.2 66.8 92.0 65.0 145.8

Grocery Buyer Kids 25.8 23.8 31.2 49.0 28.0 64.2

Grocery Buyers Children 0-12 17.6 17.5 21.8 35.9 20.4 48.4

Grocery Buyers Children 0-17 25.8 23.8 31.2 49.0 28.0 64.2

Grocery Buyers Children 5-12 12.3 13.2 14.8 24.4 14.3 37.2

Grocery Buyers Children 5-17 20.6 19.7 24.4 37.6 22.4 53.4

VICTORIA

000'S ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND Total VICTORIA

1 Person Households 19.2 16.2 23.7 28.5 21.1 108.7

2 Person Households 31.7 28.9 39.1 57.9 37.1 194.7

3 Person Households 10.9 11.9 14.8 22.5 14.0 74.1

4 Person Households 12.3 10.0 13.5 20.5 14.2 70.5

5+ Person Households 4.9 5.0 6.9 11.6 6.6 35.0

FTA Only Households 64.5 56.0 77.4 111.1 71.6 380.6

STV Subscription Households* 14.5 16.0 20.6 29.9 21.4 102.4

People in FTA Only Households 149.6 134.0 176.7 267.2 173.4 900.9

People in STV Households* 39.4 41.0 58.3 84.8 58.6 282.1

1 TV Households 34.5 29.4 40.4 49.0 37.6 190.9

2 TVs Households 28.0 28.6 34.9 55.6 34.5 181.6

3+ TVs Households 16.5 14.0 22.7 36.4 20.9 110.5

* STV estimates as at start of Q1

TASMANIA

000'S LAUNCESTON HOBART Total TASMANIA

Total Individuals 252 263 515

Total Households 103 107 210

Children 0-4 16.9 18.1 35.0

Children 5-12 24.7 25.1 49.8

Children 13-17 17.7 17.0 34.7

People 16+ 199.9 209.8 409.7

People 16-39 71.5 79.1 150.6

People 16-54 124.2 134.8 259.0

People 25+ 170.6 178.6 349.2

People 25-54 94.9 103.6 198.5

People 40+ 128.4 130.7 259.1

Men 16+ 97.9 102.5 200.4

Men 16-24 15.2 16.2 31.4

Men 16-39 35.8 39.4 75.2

Men 16-54 61.8 66.7 128.5

Men 18+ 94.3 98.9 193.2

Men 18-24 11.6 12.6 24.2

Men 25+ 82.7 86.3 169.0

Men 25-39 20.6 23.2 43.8

Men 25-54 46.6 50.5 97.1

Men 40+ 62.1 63.1 125.2

Men 40-54 26.0 27.3 53.3

Men 55+ 36.1 35.8 71.9

TASMANIA

000'S LAUNCESTON HOBART Total TASMANIA

Women 16+ 102.0 107.3 209.3

Women 16-24 14.1 15.0 29.1

Women 16-39 35.7 39.7 75.4

Women 16-54 62.4 68.1 130.5

Women 18+ 98.4 103.9 202.3

Women 18-24 10.5 11.6 22.1

Women 25+ 87.9 92.3 180.2

Women 25-39 21.6 24.7 46.3

Women 25-54 48.3 53.1 101.4

Women 40+ 66.3 67.6 133.9

Women 40-54 26.7 28.4 55.1

Women 55+ 39.6 39.2 78.8

Grocery Buyers 103.0 107.0 210.0

Grocery Buyers Working 47.1 52.6 99.7

Grocery Buyers Not Working 55.9 54.4 110.3

Grocery Buyers Under 40 23.9 27.9 51.8

Grocery Buyers 40+ 79.1 79.1 158.2

Grocery Buyer No Kids 71.4 74.4 145.8

Grocery Buyer Kids 31.6 32.6 64.2

Grocery Buyers Children 0-12 25.3 23.1 48.4

Grocery Buyers Children 0-17 31.6 32.6 64.2

Grocery Buyers Children 5-12 19.7 17.5 37.2

Grocery Buyers Children 5-17 26.1 27.3 53.4

TASMANIA

000'S LAUNCESTON HOBART Total TASMANIA

1 Person Households 24.9 29.2 54.1

2 Person Households 39.3 37.4 76.7

3 Person Households 16.5 17.2 33.7

4 Person Households 12.8 14.9 27.7

5+ Person Households 9.5 8.3 17.8

FTA Only Households 85.0 86.3 171.3

STV Subscription Households* 18.0 20.7 38.7

People in FTA Only Households 199.8 202.4 402.2

People in STV Households* 52.2 60.6 112.8

1 TV Households 36.2 40.4 76.6

2 TVs Households 36.1 35.2 71.3

3+ TVs Households 30.7 31.4 62.1

* STV estimates as at start of Q1

REGIONAL WA REGIONAL WA REGIONAL WA

000'S Total REGIONAL WA 000'S Total REGIONAL WA 000'S Total REGIONAL WA

Total Individuals 505 Women 16+ 184.6 1 Person Households 41.2

Total Households 205 Women 16-24 27.1 2 Person Households 92.4 Children 0-4 Women 16-39 38.6 78.5 3 Person Households 27.5 Children 5-12 Women 16-54 56.0 130.1 4 Person Households 33.6 Children 13-17 Women 18+ 33.3 178.6 5+ Person Households 10.3 People 16+ Women 18-24 389.9 21.1 FTA Only Households 155.1 People 16-39 Women 25+ 167.1 157.5 STV Subscription Households* 49.9 People 16-54 Women 25-39 276.1 51.4 People in FTA Only Households 370.1 People 25+ 332.6 Women 25-54 103.0 People in STV Households* 134.9 People 25-54 218.8 Women 40+ 106.1 1 TV Households 93.6 People 40+ 222.8 Women 40-54 51.6 2 TVs Households 68.3 Men 16+ 205.3 Women 55+ 54.5 3+ TVs Households 43.1 Men 16-24 30.2 Grocery Buyers 205.0 * STV estimates as at start of Q1 Men 16-39 88.6 Grocery Buyers Working 117.6

Men 16-54 146.0 Grocery Buyers Not Working 87.4

Men 18+ 198.5 Grocery Buyers Under 40 66.6

Men 18-24 23.4 Grocery Buyers 40+ 138.4

Men 25+ 175.1 Grocery Buyer No Kids 139.5

Men 25-39 58.4 Grocery Buyer Kids 65.5

Men 25-54 115.8 Grocery Buyers Children 0-12 52.9

Men 40+ 116.7 Grocery Buyers Children 0-17 65.5

Men 40-54 57.4 Grocery Buyers Children 5-12 35.2

Men 55+ 59.3 Grocery Buyers Children 5-17 48.5

Based on 2006 Statistical Local Area Boundaries Source: ABS Produced by: Nielsen Television Audience Measurement © Commonwealth of Australia, 2006

Cairns Rockhampton 4849, 4852, 4854-4861, 4865, 4868-4873, 4674, 4676-4678, 4680, 4694-4695, 4877-4888 4697, 4699-4706, 4710-4720, 4722

Mackay Toowoomba 4350, 4352-4365, 4370-4378, 4380- 4707, 4709, 4721, 4723, 4737-4746, 4385, 4387-4388, 4390, 4400-4408, 4750-4751, 4753-4754, 4756-4757, 4798- 4410-4413, 4421-4423, 4605-4606, 4805 4608, 4610-4615

Maryborough Townsville 4517-4519, 4550-4575, 4580-4581, 4600- 4601, 4620-4621, 4625-4627, 4630, 4650, 4806-4820, 4850 4655, 4659-4660, 4662, 4670, 4671, 4673

Based on 2012 Postcodes Source: Australia Post Produced by: Nielsen Television Audience Measurement

Based on 2006 Statistical Local Area Boundaries Source: AGB Produced by: Nielsen Television Audience Measurement © Commonwealth of Australia, 2006

Newcastle Tamworth 2258-2259, 2261-2265, 2267, 2278, 2340-2348, 2350-2356, 2358-2361, 2280-2287, 2289-2300, 2302-2311, 2314- 2365, 2369-2370, 2380-2382, 2386- 2331, 2333-2339, 2420-2421 2388, 2390, 2397-2406, 2408-2411

Northern Rivers Taree

2371-2372, 2431, 2440-2442, 2447-2450, 2312, 2415, 2422-2430, 2439, 2443- 2452-2456, 2460, 2462-2466, 2469-2490, 2446 4209-4230

Based on 2012 Postcodes Source: Australia Post Produced by: Nielsen Television Audience Measurement

Based on 2006 Statistical Local Area Boundaries Source: ABS Produced by: Nielsen Television Audience Measurement © Commonwealth of Australia, 2006

Canberra Wollongong

2500, 2502, 2505-2506, 2508, 2515- 2579-2584, 2600-2612, 2614-2621, 2623-2633, 2520, 2522, 2525-2530, 2533-2541, 2900-2906, 2911-2914 2545-2546, 2548-2551, 2575-2578, 2622

Orange, Dubbo, Wagga

2357, 2379, 2395-2396, 2585-2588, 2590, 2594, 2649-2652, 2655-2656, 2661, 2663, 2665-2666, 2671, 2678, 2701-2702, 2720, 2722, 2725-2727, 2729-2730, 2787, 2790-2800, 2803-2810, 2818, 2820-2821, 2823-2824, 2826-2831, 2835, 2842- 2850, 2852, 2864-2871, 2874-2877

Based on 2012 Postcodes Source: Australia Post Produced by: Nielsen Television Audience Measurement

Based on 2006 Statistical Local Area Boundaries Source: ABS Produced by: Nielsen Television Audience Measurement © Commonwealth of Australia, 2006

Ballarat Gippsland 3230-3233, 3235-3239, 3241-3243, 3249-3251, 3254, 3816, 3818, 3820-3825, 3831-3833, 3835, 3840- 3260, 3264-3287, 3289, 3292-3294, 3300-3305, 3309- 3842, 3844, 3847, 3850-3854, 3856-3860, 3862, 3312, 3314-3315, 3317-3319, 3321-3325, 3328-3334, 3864-3865, 3869-3871, 3873-3875, 3878, 3880, 3341-3342, 3345, 3350-3357, 3360-3361, 3363-3364, 3882, 3885-3893, 3895-3896, 3898, 3900, 3902- 3370, 3373-3375, 3377-3381, 3384-3385, 3387-3388, 3904, 3909, 3953-3954, 3956-3960, 3962, 3964- 3390-3393, 3395-3396, 3400-3402, 3407, 3409, 3412- 3967, 3971 3415, 3418-3420, 3423-3424, 3458, 3460-3461, 3467- 3469, 3480, 3485, 3487-3489 Shepparton 2710, 2712-2714, 2716, 2731, 3559, 3607-3608, Bendigo 3610, 3612, 3614, 3616-3624, 3629-3641, 3643- 3644, 3646-3647, 3649, 3663-3666, 3669-3673, 2732-2736, 3371, 3444, 3446-3448, 3450-3451, 3453, 3711-3715, 3717-3720, 3722-3726, 3763, 3778- 3462-3465, 3472, 3475, 3477-3478, 3482-3483, 3515- 3779 3518, 3520-3523, 3525, 3527, 3529-3531, 3533, 3537, 3540, 3542, 3544, 3546, 3550-3552, 3554-3558, 3561- 3568, 3570-3573, 3575-3576, 3579-3581, 3583-3586, 3588-3591, 3594-3597, 3599, 3659-3662

Albury 2640-2647, 2658-2660, 2708, 3675-3678, 3682- 3683, 3685, 3687-3691, 3694-3695, 3697-3701, Based on 2012 Postcodes 3704-3705, 3707-3709, 3727-3728, 3730, 3732- Source: Australia Post Produced by: Nielsen Television Audience Measurement 3733, 3735-3741, 3744, 3746-3747, 3749

Based on 2006 Statistical Local Area Boundaries Source: ABS Produced by: Nielsen Television Audience Measurement © Commonwealth of Australia, 2006

Hobart Launceston

7000-7002, 7004-7012, 7015-7027, 7030, 7050- 7209-7216, 7248-7250, 7252-7265, 7267- 7055, 7109, 7112-7113, 7116-7117, 7119-7120, 7268, 7270, 7275-7277, 7290-7292, 7139-7140, 7150, 7155, 7162-7163, 7170-7180, 7300-7307, 7310, 7315-7316, 7320-7322, 7182-7187, 7190, 7466-7470 7325, 7330-7331,

Based on 2012 Postcodes Source: Australia Post Produced by: Nielsen Television Audience Measurement

Based on 2006 Statistical Local Area Boundaries Source: ABS Produced by: Nielsen Television Audience Measurement © Commonwealth of Australia, 2006

Regional WA

6215, 6218, 6220, 6221, 6223, 6224, 6225, 6226, 6227, 6228, 6229, 6230, 6231, 6232, 6233, 6236, 6237, 6239, 6240, 6243, 6244, 6251, 6252, 6253, 6254, 6255, 6256, 6258, 6260, 6262, 6271, 6275, 6280, 6281, 6282, 6284, 6285, 6286, 6288, 6290, 6390, 6398, 6316, 6317, 6318, 6320, 6321, 6322, 6323, 6324, 6326, 6327, 6328, 6330, 6331, 6332, 6333, 6335, 6336, 6337, 6338, 6341, 6343, 6394, 6395, 6396, 6397, 6306, 6308, 6309, 6311, 6312, 6313, 6315, 6350, 6351, 6352, 6353, 6355, 6356, 6357, 6358, 6359, 6361, 6363, 6365, 6367, 6370, 6372, 6373, 6375, 6391, 6392, 6393, 6302, 6304, 6368, 6369, 6383, 6384, 6385, 6386, 6401, 6403, 6405, 6407, 6409, 6410, 6411, 6412, 6413, 6414, 6415, 6418, 6419, 6420, 6421, 6422, 6423, 6424, 6425, 6426, 6427, 6428, 6460, 6461, 6462, 6463, 6465, 6466, 6467, 6468, 6470, 6472, 6473, 6475, 6476, 6477, 6479, 6480, 6484, 6485, 6487, 6488, 6489, 6490, 6506, 6507, 6509, 6510, 6511, 6512, 6513, 6516, 6521, 6562, 6568, 6569, 6571, 6572, 6574, 6575, 6603, 6605, 6606, 6608, 6609, 6613, 6346, 6348, 6429, 6430, 6431, 6432, 6433, 6434, 6436, 6437, 6438, 6440, 6442, 6443, 6445, 6446, 6447, 6448, 6450, 6452, 6514, 6515, 6517, 6518, 6519, 6522, 6525, 6528, 6530, 6531, 6532, 6535, 6536, 6537, 6612, 6614, 6616, 6620, 6623, 6625, 6627, 6628, 6630, 6631, 6632, 6635, 6638, 6639, 6640, 6642, 6646, 6701, 6705, 6707, 6710, 6713, 6714, 6716, 6718, 6720, 6721, 6722, 6751, 6753, 6754, 6758, 6760, 6762, 6725, 6726, 6728, 6740, 6743, 6765, 6770

Based on 2012 Postcodes Source: Australia Post Produced by: Nielsen Television Audience Measurement

Regional WA

Based on 2012 Postcodes Source: Australia Post Produced by: Nielsen Television Audience Measurement

1 Households 16 People 16-24 31 People 35-64

2 Total Individuals 17 People 16-39 32 People 40-54

3 People 5+ 18 People 16-54 33 People 40-64

4 People 13+ 19 People 18-24 34 People 50-64

5 People 5-17 20 People 18-29 35 People 55-64

6 People 0-17 21 People 18-49 36 People 30+

7 People 0-24 22 People 18-54 37 People 40+

8 People 0-39 23 People 25-34 38 People 55+

9 People 0-54 24 People 25-39 39 People 65+

10 People 10-15 25 People 25-44 40 Children 0-12

11 People 16+ 26 People 25-54 41 Children 2-9

12 People 18+ 27 People 30-39 42 Children 5-12

13 People 18-39 28 People 30-49 43 Teens 10-17

14 People 25+ 29 People 35-54 44 Teens 13-17

15 People 13-24 30 People 25-49

N/A in Tasmania

Note: Aggregate market TPSS demographics data is supplied as a weekly ¼ hour average file. Note: This list excludes Regional WA. Regional WA demographics are available on Page 40 of the Regional TAM toolkit.

45 Men 0-15 61 Men 25-54 77 Women 16-54

46 Men 18+ 62 Men 30-49 78 Women 18-29

47 Men 25+ 63 Men 35-54 79 Women 18-34

48 Men 40+ 64 Men 40-54 80 Women 18-39

49 Men 13-24 65 Men 40-64 81 Women 18-49

50 Men 16-24 66 Men 50-64 82 Women 18-54

51 Men 16-39 67 Men 55+ 83 Women 25-39

52 Men 16-54 68 Women 16+ 84 Women 25-44

53 Men 16+ 69 Women 18+ 85 Women 25-54

54 Men 18-29 70 Women 25+ 86 Women 30-49

55 Men 18-34 71 Women 40+ 87 Women 25-54 + Child 0-17 56 Men 18-39 72 Women 0-15 88 Women 35-54

57 Men 18-49 73 Women 13-24 89 Women 40-54

58 Men 18-54 74 Women 13-29 90 Women 40-64

59 Men 25-39 75 Women 16-24 91 Women 50-64

60 Men 25-44 76 Women 16-39 92 Women 55+

N/A in Tasmania

93 Grocery Buyer 107 GB + Child 5-12

94 GB 18+ 108 GB + Child 5-17

95 GB 40+ 109 Fem GB

96 GB 18-54 110 Fem GB 25-49

97 GB 25-54 111 Occupation AB

98 GB 40-54 112 Occupation AB 25-54

99 GB 55+ 113 Occupation AB 35+

100 GB Under 40 114 Occupation AB 40+

101 GB Working 115 Occupation ABC1

102 GB Non Working 116 Occupation C1

103 GB + 0 Child 0-17 117 Occupation C1 16-39

104 GB + Child 0-17 118 Occupation C2DE

105 GB + 1-2 Child 0-17 119 Occupation C2DE 16-39

106 GB + Child 0-12

N/A in Tasmania

1 Total Individuals 12 People 40+

2 Total Households 13 Men 16-39

3 Grocery Buyers 14 Women 16-39

4 Men 16+ 15 People 16-39

5 Women 16+ 16 Men 25-54

6 People 16+ 17 Women 25-54

7 Men 25+ 18 People 25-54

8 Women 25+ 19 Men 16-54

9 People 25+ 20 Women 16-54

10 Men 40+ 21 People 16-54

11 Women 40+

Note: Sub market TPSS demographics data is supplied as a 4 weekly ¼ hour average file by Survey Period. Sub market ¼ hour TPSS data is not supplied for Weeks 1 and 2 of the year.

1 Total Individuals 13 Men 16-39

2 Total Households 14 Women 16-39

3 Grocery Buyers 15 People 16-39

4 Men 16+ 16 Men 25-54

5 Women 16+ 17 Women 25-54

6 People 16+ 18 People 25-54

7 Men 25+ 19 Men 16-54

8 Women 25+ 20 Women 16-54

9 People 25+ 21 People 16-54

10 Men 40+ 22 Men 55+

11 Women 40+ 23 Women 55+

12 People 40+ 24 People 55+

Note: Sub market TPSS demographics data is supplied as a 4 weekly ¼ hour average file by Survey Period. Sub market ¼ hour TPSS data is not supplied for Weeks 1 and 2 of the year.

Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’

From 29th From 28th From 9th From 29th From 28th Channel Aug 2010 Nov 2010 Jan 2011 May 2011 Aug 2011 [V] HITS***      111 HITS      111 HITS 2      13th STREET      13th STREET +2   Adults Only Adventure One AIR Audio Channels Al Jazeera  Animal Planet      Antenna Arena      Arena+2      Art Arabic Aurora Community Channel Aust Christian Channel BBC Knowledge      BBC World News      Bio      Bloomberg      Boomerang      Box Office Box Office Adults Only Select Box Office Main Event * Subscription TV data is Box Office Preview only available on an aggregate market Cartoon Network      level. CBeebies     

Channel [V]      The full list of STV Club (V) breakout dates back to CNBC      2005 is available on the CNN International Regional TAM website: Comedy Channel      www.regtam.com.au

Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’

From 29th From 28th From 9th From 29th From 28th Channel Aug 2010 Nov 2010 Jan 2011 May 2011 Aug 2011 Discovery Science      Discovery Turbo MAX      Discovery Turbo MAX+2      Disney Channel      Disney Junior***      E!      ESPN      Eurosportnews EXPO Fashion TV FMC - Family Movie Channel      FOX Classics***      FOX Classics+2      FOX Footy Channel FOX News FOX Sports 1      FOX Sports 2      FOX Sports 3      FOX Sports News      FOX8      FOX8+2      Fuel TV      Games Channels History Channel      * Subscription TV data is History Channel+2 only available on an How to Channel      aggregate market Lebanese Channel level. Lifestyle Channel      Lifestyle Channel+2      The full list of STV Lifestyle FOOD      breakout dates back to Lifestyle FOOD+2      2005 is available on the Regional TAM website: Lifestyle HOME   www.regtam.com.au

Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’

From 29th From 28th From 9th From 29th From 28th Channel Aug 2010 Nov 2010 Jan 2011 May 2011 Aug 2011 Lifestyle YOU      Lifestyle YOU+2      Main Event MAX***      Movie Extra      Movie Greats      Movie One      Movie Two      MTV      MTV Classic ***      MTV Hits     Nat Geo Adventure      Nat Geo Adventure +2  Nat Geo Wild      National Geographic Channel      National Geographic +2  National Indigenous TV Nick Jnr.      Nickelodeon      Ovation RAI SCI FI      SCI FI+2      Service/Help Station * Subscription TV data is Setanta Sports      only available on an Showcase      aggregate market Showcase+2      level. showtime action      showtime comedy      The full list of STV showtime drama      breakout dates back to Showtime Greats*** 2005 is available on the showtime premiere      Regional TAM website: www.regtam.com.au showtime premiere 2     

Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’

From 29th From 28th From 9th From 29th From 28th Channel Aug 2010 Nov 2010 Jan 2011 May 2011 Aug 2011 SKY NEWS BUSINESS SKY NEWS***      Sky Racing      SPEED   STARPICS 1      STARPICS 2      STVDIO      TCM      TLC***      TLC+2    The Style Network      TV1      TV1+2      TVSN UKTV      UKTV+2      UNIVERSAL      W      W2      Weather Channel      World Movies     

*** Channel [V]2 changed to [V] HITS on Nov 29 2009 *** Fox Kids/Classics changed to Fox Classics on Feb 1 2004 * Subscription TV data is *** musicMAX changed to max on June 1 2004 only available on an *** VH1 Changed to MTV Classic on May 30 2010 aggregate market level. *** Encore changed to Showtime Greats on Mar 1 2004

*** Sky News AUSTRALIA changed to SKY NEWS on May 30 2010 The full list of STV *** Discovery Travel & Living changed to TLC on November 28 2010 breakout dates back to *** Playhouse Disney changed to Disney Junior on 29th May 2011 2005 is available on the Regional TAM website: www.regtam.com.au

Channel Broadcast Launch Date Channel Breakout Date 1st January 2004 (Hobart) TDT 30th November 2008 August 2004 (Launceston) ABC2 7th March 2005 1st June 2008 2nd July 2009 (ex Tasmania) ONE 27th December 2009 30th July 2009 (Tasmania) SBS TWO 1st June 2009 28th June 2009 29th November 2009 (ex NNSW) GO! 9th August 2009 27th December 2009 (NNSW)

1st November 2009 (QLD) 7TWO 1st December 2009 (Tasmania) 27th December 2009 23rd December 2009 (NNSW, SNSW, & VIC) ABC3 4th December 2009 29th November 2009 ABC News 24 22nd July 2010 1st August 2010 25th September 2010 7mate 26th September 2010 24th October 2010 (Tasmania) Gem 26th September 2010 26th September 2010 ELEVEN 11th January 2012 9th January 2012

• Universe Estimate The estimated population against which media audiences are calculated.

• Minimum Sample Size Minimum expected panel size of the reporting panel for a defined demographic within a defined geographic area based on Universe Estimates. The reporting panel is 90% of the full panel.

• Households Using Television (HUT) The number of Households with at least one television set switched on.

• Rating The number of homes (or people) tuned to a particular station at a particular time. Usually expressed as a percentage.

• Target Audience Rating Point (TARP) The average viewing audience for a demographic, usually expressed as a percentage.

• Share The average viewing audience for a specific program or station, expressed as a percentage of the total TV viewing audience.

• Reach The number or percentage of different people who have seen ‘x’ minute(s) of a program or timeband.

Industry standard bases Program Reach on 5 consecutive minutes viewed.

• Effective Frequency The number of exposures (1+, 2+, 3+ etc) deemed necessary for an advertising message to produce an effect

(i.e.. For the target market to take the desired action, or for the ad to cause the desired response)

• Effective Reach The number or percentage of the target audience who are reached at, or above, the Effective Frequency level.

Eg. If the Effective Frequency is set at 3 and 55% of the target have seen the advertising campaign 3 or more times then the Effective Reach is 55%.

• Live Viewing of television programming at the time of broadcast.

• As Live Viewing of recorded television programming on the same research day, at least 60 seconds after the time of the original broadcast (a research day is 2am to 2am).

• Time Shift Viewing of recorded television programming up to seven days after broadcast.

• Playback Viewing to a television program at a time later than the original time of broadcast. Can be measured as either ‘As Live’ and ‘Time shift’.

• Overnight The aggregate of Live and As Live viewing. Overnight files are released on the morning of the day after broadcast.

• Consolidated The aggregate of Live, As Live and Time Shift viewing. Consolidated files are released seven days after the overnight files.

1. Defining the Panel 2. Recruiting 3. Installing the (Establishment Survey) Panel Homes Peoplemeters

6. Program Database 5. Production Software

4. Retrieving the data

7. Data Release

1. Establishment Survey A large-scale annual survey conducted to define the population to be represented and its characteristics. Panel homes are recruited from the respondents.

2. The Panel Panel homes are selected according to a statistical design using information collected from the Establishment Survey and the ABS, guaranteeing the panel represents the Australian TV audience.

3. The Peoplemeter … A peoplemeter is installed on every TV set in each household. It records and stores four pieces of information:  Time  Whether the TV set is on or off  Channel tuned  Persons viewing

4. Transmission Every night, the data stored in the peoplemeter is retrieved automatically via telephone using Nielsen Television Audience Measurement production software.

5. Production Software “Pollux” performs the collection, processing, validation, weighting and final production of the household data into an individual by individual (unidentified), minute by minute database delivered overnight 365 days of the year.

6. Program Database Using broadcast logs provided by the networks, a program database is built and fed into Pollux for integration with the viewing data.

7. Application Software Each morning users download the complete database from AGB Nielsen's Media Research secure website. These users can then perform complex data analyses using application software such as “Arianna’’.

David Ellem CEO

Ian McDonald Megan Falconer Regional TAM Sales Manager Client Service Director

Priya Singh Gareth Tomlin Kosuke (Kush) Ono Client Service Manager Client Service Manager Client Service Manager PRIME7 / 7QLD WIN / NBN SOUTHERN CROSS

Regional TAM Helpdesk 1800 555 026

Regional TAM Support Email [email protected]

Internet http://www.regionaltam.com.au

Data Download http://www.regionaltam.com.au

http://arianna.agbnielsen.com.au/

Nielsen Television Audience Measurement Sydney 02 9490 6500 Melbourne 03 9699 7544 Brisbane 07 3852 6566 Adelaide 08 8331 2177 Perth 08 9355 1552