Leading Saudi Arabia's Renewable Energy Revolution

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The Abdul Latif Jameel Magazine Spring 2017

In this month’s issue we talk about Featured Articles Leading Saudi Arabia’s E-commerce ready to power Saudi growth Water Scarcity: Turning a regional challenge into a global opportunity renewable energy Hybrid vehicles set for a bright future across the MENAT region revolution Art Jameel set for continued growth in 2017

Abdul Latif Jameel has been investing from the heart of Arabia across the promising MENAT region and beyond for over seventy years – shining a light on new opportunities for investment and growth. Trusted to open new doors; now, we are opening more.

Helping people who strive for better, to have better: better means; better lives; better prospects. Helping businesses who look further, to reach further. Into new markets, new homes, and new considerations.

We can do this because we are determined in our quest for new potential; and we succeed because we never lose sight of why this matters. In this magazine, we showcase our investment in the development of the economies and the quality of life of people in the region.

Contents E-commerce ready to power Saudi growth 01 Ford Trucks drive into Egypt 02 Redsea ready to make an impact 02 J-WAFS: How smart investment is forging answers to one of mankind’s biggest challenges 03 Next generation of Saudi entrepreneurs revealed 06 Abdul Latif Jameel, Toyota and NICDP to study feasibility of automotive production in Saudi Arabia 06 New Westinghouse distribution deal 07 Swedish home appliances hit Saudi Arabia 07 Abdul Latif Jameel Energy makes waves with launch of Almar Water Solutions 07 Leading Saudi Arabia’s renewable energy revolution 08 Abdul Latif Jameel Energy celebrates three solar achievements down under 10 Hybrid vehicles set for a bright future across the MENAT region 11 Global industry awards recognise customer-centric approach by ALJ Finansman Turkey 12 Toyota Turkey receives automotive distribution association award 12 Community Jameel gets recognition at PR Arabia National Auto Award ceremony 12 Water Scarcity: Turning a regional challenge into a global opportunity 13 Keeping it real: alaslia.com brings more choice to Saudi consumers 16 MySaudiStore.com brings US shopping convenience to Saudi consumers 16 J-PAL showcases evidence on women's empowerment and poverty reduction 17 Art Jameel set for continued growth in 2017 18 Real people, real stories – Embracing change 19 Saudi spinal patients to benefit from state-of-the-art technology 20 Jordan solar projects show Abdul Latif Jameel Energy's commitment to region 20 Road safety focus for new Community Jameel campaign 21

Editorial Team – You can contact the editorial team by sending an email to [email protected] The term “Abdul Latif Jameel” refers broadly to several distinct, separate and independent legal entities. Abdul Latif Jameel is not itself a corporate entity, association or conglomerate run by an overarching parent company but merely refers to a group of distinct and wholly separate legal entities that are collectively referred to as Abdul Latif Jameel. Abdul Latif Jameel is not a corporate group as defined in section 1161(5) of the Companies Act 2006.

E-commerce ready to power Saudi growth

Research released last year valued With this changing landscape comes a raft of e-commerce transactions across Gulf new commercial opportunities for retailers Cooperation Council (GCC) countries at US$ who can adapt. Currently, cash-on-delivery 5.3 billion in 20151. That figure is expected to forms 85 percent of online payments in Saudi Redsea.com is aiming to be one of Saudi Abdul Latif Jameel continues to innovate in the By offering the widest range of Toyota and exceed US$ 20 billion by 2020, with the rise Arabia. However, this inefficient business Arabia’s leading electronics retailers. Launched industry where it started. Alaslia.com provides Lexus parts in Saudi Arabia, Alaslia.com hopes of urban, educated, and younger populations model could soon be vastly reduced and in March 2017, it will combine global brands with next-day delivery of genuine parts, accessories to become the first thought for customers driving increased online activity. replaced with more advanced methods – affordable prices across electronics, appliances and motor oil for Toyota and Lexus vehicles. in need anywhere in the country. As many particularly in a region where smartphone and air-conditioning units. ‘Al aslia’ is the Arabic for the ‘original’ and car accidents are caused each day by fake In Saudi Arabia, the outlook is particularly penetration is already at 65 percent3. signifies the genuine manufacturer provenance or counterfeit spare parts all over the world, dynamic. Saudi millennials tend to be higher It will use Abdul Latif Jameel Electronics’ of the products available to keep the customer’s Alaslia.com is also ideally positioned to help spenders than their global peers, and Abdul Latif Jameel has acknowledged the expertise and experience of more than 35 years vehicle as the manufacturer intended. Orders make a genuinely positive impact to the technology is an essential part of their lives: they opportunities ahead, and has invested in and to help it provide a convenient, warm, and can be placed 24/7, with all parts sourced direct country’s road safety, tying into other initiatives spend an average of 4.5 hours online every day2. launched a trio of businesses ready to shape the straight-forward customer experience. from Abdul Latif Jameel Motors. in this area by Community Jameel. next generation of retail. As new security technologies enhance Abdul Latif Jameel the global Alaslia.com was launched by the online consumer confidence and more of E-commerce is changing how retail operates service partner for FedEx in Abdul Latif Jameel Aftermarket Operations the country’s population is given access to around the world. Now, it is Saudi Arabia’s Saudi Arabia - is also bringing team and Abdul Latif Jameel Motors Toyota payment cards (67 percent of all payments in turn to take centre stage – and innovation to the country’s Saudi Arabia. It provides an outstanding service Saudi Arabia remain cash-based), many retailers Abdul Latif Jameel will be there to help e-commerce scene by to busy, price or safety-conscious motorists, are preparing for a major shift in consumer shape this exciting transition for the benefit offering users the chance as well as repairers and retail outlets. attitudes and behaviours. of its partners, and of Saudi society. to shop in the U.S. market. When a customer registers with MySaudiStore.com, the site automatically provides the user with a personal “The internet has opened up the country. U.S. postage address. People in this part of the world are very tech All goods are then delivered to that U.S. savvy... I can see Saudi Arabia going through address before being shipped to the user’s the same evolution in e-commerce nearest FedEx branch in Saudi Arabia – meaning deliveries from sites like Amazon, Sears, Best as countries like the UK did a decade ago.” Buy, eBay and Target are all now conveniently P. Venkat, Managing Director of Abdul Latif Jameel Electronics accessible to the Saudi population.

1 Getting In On The GCC E-Commerce Game, A.T. Kearney, August 2016 2 Understanding The Millennial Mind-Set – And What It Means For Payments In The GCC, Visa Performance Solutions CEMEA, July 2016 3 Getting In On The GCC E-Commerce Game, A.T. Kearney, August 2016

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 1 The Abdul Latif Jameel Magazine Spring 2017 Ford Trucks drive Redsea ready to into Egypt make an impact

Abdul Latif Jameel Electronics is P. Venkat, Managing Director of assurance that you made the best aiming to transform Saudi Arabia’s Abdul Latif Jameel Electronics said choice and received the best value electronics sector with the launch “Redsea is a one-stop shop for possible,” he concluded. of Redsea stores and Redsea.com, electronics, appliances and air- an all-new retail and e-commerce conditioning that provides premium Redsea will focus on electronics, experience that puts customer and quality global brands home appliances and air- service at its core. at affordable prices.” conditioning products, combining the experience and knowledge Redsea will combine convenience “We empower you to shop in a way of Abdul Latif Jameel Electronics with affordable prices as it looks that suits you, anywhere, anytime to ensure it delivers a simple and to become one of Saudi Arabia’s and anyhow. You’ll experience a new memorable experience to customers leading electronics retailers. standard of service, giving you the across the country.

Senior representatives from Ford Motor Company and Abdul Latif Jameel attended the launch of Ford Trucks in Egypt, for the appointment of the country’s official dealer for the brand.

Tufan Altug, Regional Director of Ford Trucks, Africa, and Tarek Abdul Latif, Regional Director of Egypt Operations, Abdul Latif Jameel, were among those present at the event in Cairo, Egypt.

Tarek Abdul Latif revealed that Abdul Latif Jameel intended to continue investing and expanding its business in Egypt.

The newly appointed distributor will offer comprehensive From right to left: Mr. Otman Tebbane - Marketing Specialist, Ford Trucks; sales, service and maintenance, as well as spare parts to Mr. Tufan Altug - Africa Region Manager, Ford Trucks; Ms. Dina Kamal - PR & all Ford Trucks customers in Egypt through its centers and Corp. Comms. Manager, Abdul Latif Jameel; Mr. Mohamed Moussa, Industrial showrooms in Cairo and Alexandria, and El Mobasher, will Project Advisor, Abdul Latif Jameel; Mr. Fatih Ceken - Regional Representative/ Export, Ford Trucks; Mr. Tarek Abdul Latif - Regional Director, provide financing solutions for commercial vehicles. Abdul Latif Jameel; and Mr. Korhan Dündar - MarComms, Ford Trucks. Ford’s history in MENA goes back more than 60 years, and Tufan Altug predicted the MENA region would eventually local importer-dealers operate more than 155 facilities in be responsible for 25 percent of Ford’s global sales, the region and directly employ more than 7,000 people, with the Egyptian market being key to reaching that target. the majority of whom are Arab nationals. Ford Trucks currently operates in three continents. It aims to be active in 50 countries by 2020.

Over the next 80 years, the world’s population The current situation is clearly not sustainable. in the same way that climate change has, is set to grow at an unprecedented rate. By for example. For a significant number of the J-WAFS: How 2030, the United Nations predicts the global The Middle East Impact world’s population, these are underappreciated population will reach 8.5 billion – a rise of 1.2 It is not hard to imagine that the Middle East, challenges. However, they are not problems billion in just 15 years from 2015. Forecasts go North Africa and Turkey (MENAT) region – that can be ignored. on to predict a population of 9.7 billion by 2050, already the world’s driest region and home to and then 11.2 billion by 21001. 12 of the world’s most water-scarce countries Attempts have been made to address the issues, smart investment is – could be at the forefront of any impending however, the turnaround has been delivered by These figures are startling, not only because the food and water crisis. Such a scenario building energy-intensive desalination plants. rate of population growth is so high, but also would likely result in profound societal and So rather than depleting its freshwater reserves, because much of this growth is expected to take economic impacts. the country is now consuming increased levels forging answers to place in the parts of the world that are already of fossil fuels to secure its water supply – which struggling to meet the food and water needs of The World Bank believes that water scarcity is clearly not a long-term answer. the current population. The inevitable pressures could be a major driving force behind on our planet, including dramatic changes in migration, possible conflict, and increased food Addressing these pressing problems requires one of mankind’s land use and impact on the environment, only prices over the next 30 years. an altogether different approach; one that magnify the food and water security challenges, combines world-class research and innovation as they are integrally connected. The World Bank says that volatile food prices with global investment and implementation. are already “the new normal,” and suggests that Securing access to clean water is already one of high food prices lead to poor families “pulling Investing in Sustainable Future Success biggest challenges the biggest challenges faced by governments their children out of school and eating cheaper, In 2014, Mohammed Abdul Latif Jameel around the world. Although 70 percent of the less nutritious food. This can have severe life- established the Abdul Latif Jameel World Water world is covered by water, only 0.007 percent of long effects on the social, physical, and mental and Food Security Lab (J-WAFS) with a major that is readily available as useable freshwater for well-being of millions of young people.”6 endowment at the Massachusetts Institute of human consumption2. Approximately 20 percent Technology (MIT) in the United States, and in of the world’s current population live in areas Water scarcity, meanwhile, has a direct effect 2015 Community Jameel (the sustainable social where water is scarce3. Increasing pressures on on people’s employment prospects. The United enterprise arm of Abdul Latif Jameel) made already limited resources mean another 500 Nations estimates that almost 80 percent of the another substantial award to launch the million people are approaching this situation. world’s active workforce is in jobs either heavily J-WAFS Solutions Program. water-dependent (such as agriculture, forestry, Dr. John H. Lienhard V, PhD, PE Director, Worryingly, the outlook could get worse. inland fisheries, food and power generation) J-WAFS harnesses the knowledge and Abdul Latif Jameel World Water and Food Security Almost a quarter of the world’s population live or moderately water-dependent (such as experience of some of the world’s leading Lab at Massachusetts Institute of Technology in countries that have adequate natural water construction, recreation, transportation, experts and innovators to research, develop, supplies, but do not have the infrastructure and manufacturing).7 and commercialize the next generation of needed to purify and distribute water from technologies to tackle water supply and food rivers and aquifers. For the Arab region, water scarcity has a security issues. particular impact in rural areas, where the As populations in these countries grow, depletion of groundwater resources is one factor J-WAFS is aligned with the rather unique the combined effects of water scarcity and contributing to falling income levels. Water Community Jameel vision to “help communities economic water shortages mean that by 2025, scarcity is also cited, alongside poor agricultural help themselves” by striving to address societal two-thirds of the world could be living under productivity and low levels of irrigation issues at their source rather than simply alleviate conditions of ‘water stress’.4 efficiency, as having a direct effect on job the symptoms. J-WAFS is honored to have creation and retention in the region’s rural areas.8 the support of Mohammed Jameel, himself a Alongside this, World Bank data5 suggest that at noted MIT alumnus. Thanks to his vision and least 50 percent more food production will be No Time for Complacency backing, the lab is able to bring together faculty needed by 2050, at a time when climate change It is arguable that the urgency and scale of the and students across a range of disciplines 1 www.un.org is expected to have significant impacts on water problems presented by water scarcity and food including engineering, science, urban planning, 2 www.nationalgeographic.com 3 www.un.org availability and crop yields in the many of the security are yet to receive full public discussion. management, and social science. The lab 4 unwater.org most vulnerable parts of the world. Neither issue has entered mainstream discourse provides funding for faculty, postdocs, and 5 worldbank.org 6 worldbank.org 7 unesdoc.unesco.org 8 unesdoc.unesco.org

students, to advance new technologies to the Making Desalination Sustainable point where they are positioned to attract The research projects and developments venture funding and form the basis for new funded by J-WAFS Solutions are varied, but each companies. The lab will also pursue aims to contribute to a shared goal. international partnerships. A team lead by Gang Chen, Carl Richard J-WAFS awards seed grants of US$ 100,000 per Soderberg Professor in Power Engineering year for up to two years for innovative research and head of the Department of Mechanical that has the potential to have significant impact Engineering at MIT, for example, is aiming on issues of water and food supply. Seventeen to develop an economical technology for projects are currently active, addressing issues desalination on a distributed scale.9 ranging from electro-chemical separation process for contaminated water, to using fungal As freshwater reserves deplete around yeasts to convert waste to food. the world, several regions are increasingly relying on desalination to boost water supply. With the additional support from However, traditional desalination processes Community Jameel in 2015, the reach of are both costly and energy intensive. Finding J-WAFS was extended further with the launch a clean, efficient way to conduct desalination of the J-WAFS Solutions program. Managed is, therefore, of huge environmental and through a partnership with the MIT Deshpande commercial interest, and Gang Chen’s Center for Technological Innovation, the innovation offers significant hope. J-WAFS Solutions program aims to help MIT faculty and students commercialize The team is developing a special tarpaulin breakthrough technologies by transforming structure (a Wavelength-selective, Insulating- promising ideas into innovative products and thermally, Solar-powered Still, or ‘WISPS’) that cutting-edge spinout companies. can float on the surface of oceans and lakes to generate freshwater onsite. J-WAFS Solutions has the mission of moving water and food technologies from labs at MIT Easy to install and made with commercially into the commercial world, to help improve the available materials, the WISPS structure productivity, accessibility, and sustainability of features several characteristics that can harness the world’s water and food systems. solar power to fuel the desalination process. By combining WISPS with a simple water pollution is known to damage crops, costing provide vital new insights into the food security Michael S. Strano, Carbon P. Dubbs Professor of J-WAFS Solutions provides grants annually to condensation system, Chen’s innovation has the the agricultural sector billions of dollars in lost risks associated with air pollution and the need Chemical Engineering; and Anthony J. Sinskey, MIT teams through a competitive application potential to deliver clean water production from yields. Yet our understanding of the impact of for local scale crop adaptation. Professor of Microbiology and Health Sciences process with a focus on technologies that seawater at low capital costs and competitive air pollution on food production is incomplete – & Technology conceived and developed an can address major food and water problems. production costs. a situation which this project seeks to address. Safer to Drink, Safer to Eat – Monitoring integrated platform that brings together many To date, six projects have been funded Food & Water-Borne Contaminants isolated individual contaminant detection and one spinout company is already being Reducing the Impact of Air Pollution By modeling and measuring crop response to At the other end of the chain from food techniques into a single portable point-of- launched. Developing technologies as varied on Crop Yields air pollutants, the researchers led by Colette production, is, of course, consumption. consumption use that can simultaneously test as inexpensive water filters for rural India and Another vital J-WAFS project is researching the Heald, associate professor in the Department for bacteria, heavy metals, and/or allergens. sensors that can detect bacterial contaminants impact of air pollution on crop yields.10 of Civil & Environmental Engineering, aim to Real-time monitoring of contaminants11 has in meat, these projects aim to improve lives estimate the impact of particulate air pollution become a priority in meeting the need for Leading the Global Conversation across the world. The Earth’s growing human population is on both present-day and 2050, crop yields. The clean water; similarly, the globalization of our J-WAFS is not simply a vehicle to provide exerting tremendous pressure on the global objective is to provide the first comprehensive food supply chains has driven the need for new financial support to research projects, In the following paragraphs, we take a look at food supply. Environmental stresses put estimate of the food production risks associated detection platforms that can be employed however. The lab is now a global leader in the just a small selection of some of these initiatives. food security at even greater risk. Ozone air with air pollution. The resulting analysis will at the point of consumption. A team led by field of water scarcity and food security, and

9 jwafs.mit.edu 10 jwafs.mit.edu 11 jwafs.mit.edu

plays an active role in the academic and to be developed. Governments will need to commercial community trying to tackle collaborate with academia and the private these challenges. sector with the understanding that the health, prosperity, and economic security of most In October 2016, J-WAFS paired with the of the world’s people is at risk if solutions are Global Clean Water Desalination Alliance not found. (GCWDA) to host a low-carbon desalination expert workshop. Invited experts from 11 Ban Ki-moon, former Secretary-General of the countries came to MIT to discuss the latest United Nations, said: advances and best strategies for reducing the energy requirements and carbon “Water is essential to footprint of desalination. decent jobs and sustainable Maria Zuber, MIT’s Vice-President for development. Now is the time Research, addressed the workshop participants, noting that the work being done to increase investments in at the workshop was “crucially important.” protecting and rehabilitating The attendees prepared a report12 that was delivered during the 22nd session of the water resources, including Conference of the Parties to the United drinking water, as well Nations Framework Convention on Climate 13 Change (COP22), held in Marrakesh, Morocco, as sanitation.” in November 2016. His assessment is shared by all at J-WAFS’s ability to support water and food Community Jameel and J-WAFS. We must work research at MIT has recently been further together to push forward with innovations and advanced by the signing of its first corporate ideas to deliver safe and secure food and clean research affiliate agreement. Xylem Inc., and renewable water supplies, both in the a global water technology company with Middle East and in the wider world. operations in more than 150 countries, will sponsor research projects over the duration By doing so, we can help to develop the of the three-year agreement with J-WAFS. innovative technologies and partnerships Xylem will also support the MIT Water Club, necessary to secure the future of our a student network for water research and communities, the sustainability of our cities, innovation actives. By partnering with Xylem, and the prosperity of our economies for J-WAFS promotes meaningful collaborations decades to come. around real-world challenges by bringing to MIT a partner with exceptional experience in the water sector.

Building a Better Future Water scarcity and food security are without doubt two of the biggest challenges humankind has ever faced. Solving them will require investment and collaboration on a global scale. New technologies will need

12 jwafs.mit.edu 13 unesdoc.unesco.org

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 5 The Abdul Latif Jameel Magazine Spring 2017 Next generation of Saudi Abdul Latif Jameel, Toyota entrepreneurs revealed and NICDP to study feasibility of automotive production in Saudi Arabia

The Saudi Arabian National Industrial Cluster Development Program (NICDP) and Toyota Motor Corporation (Toyota) have agreed to work together on a feasibility study for an industrial project to produce

MIT Enterprise Forum (MITEF) Saudi MITEF Pan Arab competition, to be and some of the companies vehicles and parts in Saudi Arabia. Arabia has announced the winners held in Bahrain in April 2017. that are considered leaders in Abdul Latif Jameel, as the local of the prestigious MITEF Saudi entrepreneurship; and between distributor for Toyota, will also be Arabia competition for up-coming MITEF Saudi Arabia, established in Bab Rizq Jameel and Prince taking part in the feasibility study. entrepreneurs. 2015, is part of the MITEF Global Mohammed bin Salman College, network of chapters dedicated to through which scholarships and H.E. Dr. Ibrahim Al-Assaf on behalf The judging panel of business experts promoting entrepreneurship and training will be provided for this of H.E. Khalid Al-Falih, Minister and academics from Saudi Arabia and innovation worldwide. It also seeks to year’s winners. of Energy, Industry and Mineral beyond assessed entrants’ business provide knowledge, communication, Resources, Chairman of the Board models according to criteria such as and training for entrepreneurs, at NICDP, signed a memorandum of innovation, scalability and social impact. enabling them to quickly turn ideas STARTUPS TRACK understanding (MoU) with Takeshi into world-changing companies. FIRST PLACE SECOND PLACE THIRD PLACE Uchiyamada, Chairman of the Board In the Start-up category, the winner at Toyota, in Tokyo, as part of the was Madad Services LLC, which Now in its second year, it is Custodian of the Two Holy Mosques received SAR 100,000; runner-up iBoat organized in partnership between Madad Services LLC iBoat Nushmi Services King Salman bin Abdulaziz Al Saud’s received SAR 25,000; and third place Community Jameel’s Bab Rizq Jameel 100,000 SR 25,000 SR 15,000 SR recent visit to Japan. Nushmi Services received SAR 15,000. initiative and Zain Saudi Arabia. SOCIAL ENTERPRISE TRACK H.E Dr. Ibrahim Al-Assaf, Mr. Takeshi Uchiyamada, and Mr. Mohammed Abdul Latif Jameel Signing the MoU is part of NICDP In the Social Enterprise category, Dr. Sarah Ghaleb, Senior General FIRST PLACE SECOND PLACE THIRD PLACE plans for developing a globally the winner, Tadweer, received SAR Manager, Education and The NCDIP/Toyota study will include Toyota remains the leader in the competitive automotive industry 100,000; runner-up Banafsajeel Entrepreneurship Initiatives at an evaluation of the potential to Saudi Arabian and GCC car markets in Saudi Arabia. It is one of several received SAR 25,000; and third Community Jameel, and project develop a local supply base using with more than 500,000 units sold agreements between Saudi and materials produced by major Saudi in GCC in 2016. place Ketaby Lak Application manager of the program, praised the Tadweer Banafsajeel Ketaby Lak 100,000 SR 25,000 SR 15,000 SR Japanese businesses over the past received SAR 15,000. role of government organizations companies like Sabic, Maaden, Petro few months, following the launch of and private companies in accelerating IDEAS TRACK Rabigh, and other major industrial the Saudi Japan Vision 2030 initiative, companies in the country. It will also The final category was Ideas. development in entrepreneurship. FIRST PLACE SECOND PLACE THIRD PLACE which aims to serve as a platform for The winner was Aquaponica, which She said: “The slogan of MITEF Saudi study the development and attraction increased cooperation and exchange received SAR 20,000; runner-up Arabia is ‘You are Tomorrow’ because of a suitably skilled local workforce, among businesses from Saudi Arabia Stitches False Wall, received SAR when we create new entrepreneurs include training programs. and Japan. 15,000; and third place Packageha we contribute to developing the solid Aquaponica Stitches False Wall Packageha won SAR 10,000. foundation for tomorrow’s economy.” 20,000 SR 15,000 SR 10,000 SR

Selected from 2,200 entrants, all nine This year’s contest culminated in teams will now advance to the 10th agreements between Bab Rizq Jameel

Abdul Latif Jameel Electronics has been appointed as New the distributor of Westinghouse commercial heating, ventilation and air-conditioning (HVAC) units in Saudi Arabia. The complements the existing portfolio of Abdul Latif Jameel Electronics bringing the very Westinghouse latest heating and ventilation technology solutions to Saudi businesses.

distribution deal For more than 130 years, Westinghouse has been at the cutting edge of technology and innovation. Founder George Westinghouse was a prolific inventor. The company was responsible for the first self-defrosting refrigerator in the 1950s and the lunar camera that captured Neil Armstrong’s first steps on the moon in 1969.

Swedish home appliances Abdul Latif Jameel Energy hit Saudi Arabia makes waves with launch of Almar Water Solutions Consumers across Saudi Arabia will soon be able to fill The first products will be made available in their homes with sleek Scandinavian design with Swedish Abdul Latif Jameel Electronics’ new Redsea branded home appliances, after Abdul Latif Jameel Electronics was showrooms, with more details about the agreement and appointed the country’s official distributor of Electrolux an official grand launch of the new product range set to Abdul Latif Jameel Energy has continued Energy Summit (WFES) in Abu Dhabi in January. electronics and home appliances. be revealed later in the year. its expansion and diversification strategy Almar Water Solutions aims to tackle the challenges by establishing Almar Water Solutions, of water scarcity and contamination. Its launch is a Established in 1919, Electrolux is a global leader in home a provider of specialist expertise in water further development for Abdul Latif Jameel Energy’s appliances, offering thoughtfully designed, innovative infrastructure development. renewable energy portfolio, which already includes and sustainable solutions for households and businesses, Fotowatio Renewable Ventures (FRV) – the largest with products such as refrigerators, dishwashers, washing Mohammed Abdul Latif Jameel, Chairman GCC-based solar photovoltaic provider. machines, cookers, vacuum cleaners, air-conditioners and CEO of Abdul Latif Jameel, said: and small domestic appliances to over 150 countries. “The establishment of Almar Water Solutions Roberto de Diego Arozamena, Chief Executive demonstrates our continued efforts to become Officer of Abdul Latif Jameel Energy, said: the leading developer of sustainable energy and “Through the establishment of Almar Water water solutions.” Solutions, Abdul Latif Jameel Energy is uniquely positioned with both our renewable energy and The announcement was made at the World Future water treatment solutions.”

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 7 The Abdul Latif Jameel Magazine Spring 2017 As the global population grows and committing the country to promoting wind and solar power plants aimed at urbanization continues, Governments “the optimal use of our water resources generating 700MW of power. around the world are transforming by reducing consumption and utilizing their thinking on how best to meet treated and renewable water”. Reduced costs, cleaner air, more jobs their future energy needs. As well as the potential to attract Historically, one of the key solutions to significant investment into Saudi Arabia, According to the United Nations, the water scarcity has been desalination – renewable energy could provide GCC Leading Saudi Arabia’s global population will reach 8.5 billion facilities that turn sea water into drinking countries with savings of up to US$ 87 by 2030 – up 1.2 billion from 2015. water. However, the current approach billion and cut up to one gigaton of This figure is predicted to increase to to desalination is not sustainable. It is carbon emissions7. 9.7 billion by 2050 . At the same time, energy intensive, relies on abundant oil, renewable energy more people are living in urban areas. and comes at enormous environmental The expansion of the renewables sector The United Nations Department of cost. Desalination plants worldwide emit should also have a positive impact on Economic and Social Affairs predicts that an estimated 76 million tons of carbon jobs, skills and training in the country. the proportion of urban population will dioxide per year, a figure that is expected The number of jobs supported by the revolution increase to around 66 percent by 20501, to treble by 2040. global renewable energy industry is set to up from 30 percent in 1950. In Saudi triple by 2030, with a potential for up to Arabia, the figure is dramatically higher, Renewables the answer? 80,000 of those in Saudi Arabia alone8. at just under 90 percent by 20502. Against this backdrop, Saudi Arabia is increasing its focus on renewable energy Omar Al-Madhi, Senior Managing This high rate of population growth as a cornerstone in building the solution Director at Abdul Latif Jameel and urbanization inevitably poses big to the current unsustainable energy Investments and Chief Executive Officer questions for the sustainability of our model. It is not hard to see why: Saudi’s at Abdul Latif Jameel Energy Saudi societies and the ability of our planet to climate makes it an ideal location for Arabia, one of Saudi Arabia and the GCC’s support to such vast numbers of people both solar and wind energy projects, leading renewable energy producers, living in close quarters. In particular, it and this opens significant investment believes the benefits of renewable creates unprecedented pressures on opportunities in the energy sector energy are ever more compelling. energy demand and supply. to power domestic economic and “Renewable energy presents the technology-skills development. potential to create new jobs, new skills Energy demand in the Middle East, and new opportunities for the local North Africa and Turkey (MENAT) region The Government set a target of delivering population. By localizing technology is set to grow seven percent annually 9.5GW of renewable energy by 2030, as and transferring knowledge, we can until at least 2020, while the Oxford part of its Vision 2030 and 3.5GW by 20204 provide a strong foundation on which Institute of Energy Studies expects as a strategic objective of the National the Saudi renewables industry can energy consumption in Saudi Arabia Transformation Plan5 agenda, and is thrive,” he says. to treble by 2030. encouraging private sector investment to accelerate and underpin the achievement Delivering sustainable desalination Not only is this growth unsustainable of this goal. The potential savings are Renewable energy could also be a major in terms of resources, it is generally significant, with research suggesting step towards developing sustainable accepted that emissions from fossil that fulfilment of these targets could cut desalination plants to help address the fuels like coal, oil and gas are material power sector fossil fuel consumption by challenges of water security, by contributors to climate change and 25 percent by 20306. co-locating renewable energy power damaging to our natural environment. plants alongside desalination plants. Saudi Energy Minister H.E. Khalid Al Falih, Water security – an added complication speaking at the recent World Future Although new technologies are making In the MENAT region, the problems are Energy summit in Abu Dhabi in January desalination more efficient, they are further complicated by the issue of water 2017, raised the bar even higher, bringing still at the early stages of development. scarcity. More than half of the region’s forward the 9.5GW target date to 2023, Renewable technologies such as solar population live under conditions of ‘water via a combination of solar, wind and thermal, solar photovoltaics (PV), wind, 3 1 World Population Prospects: 2015 Revision, Department of Economic and Social Affairs, United Nations. stress’, where demand outstrips supply . geothermal power projects. and geothermal energy, however, can 2 World Urbanization Prospects: 2014 Revision, Department of Economic and Social Affairs, United Nations. The Government formally fired the provide a much more immediate solution. 3 High and Dry: Climate Change, Water and the Economy, World Bank, May 2016. Saudi Arabia’s Vision 2030 recognizes starting gun on these plans last month, 4 vision2030.gov 5 vision2030.gov the importance of water scarcity, inviting bids for a new program to build 6 Renewable Energy Market Analysis: The GCC Region, International Renewable Energy Agency, 2016. 7 Clean Energy in the GCC, Orient Planet Research, 2017. 8 Renewable Energy Market Analysis: The GCC Region, International Renewable Energy Agency, 2016.

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 8 The Abdul Latif Jameel Magazine Spring 2017 home, this is where we began, and this In Australia, another landmark FRV project is where we have built a reputation for is Moree Solar Farm in New South Wales, operational excellence and outstanding which comprises 223,000 tracking solar PV customer service. When you combine our modules and generates enough energy to international experience, technical know-how supply roughly 24,000 homes. The project also and the values of Abdul Latif Jameel, you have provides a further example of the technological a great formula for success.” innovation that Abdul Latif Jameel Energy can bring to Saudi Arabia, with Moree Solar Farm Capitalising on its expertise in solar being the first large-scale Australian solar and wind power, in January 2017, project to use a single-axis tracking system. This Abdul Latif Jameel Energy announced the system guarantees maximum efficiency in solar establishment of Almar Water Solutions. energy production by ensuring the PV modules This leading-edge water developer and services follow the sun’s path from east to west as the Omar Al-Madhi says: “What excites me provider specialises in water infrastructure day progresses. most about the current renewable energy What are the best renewable energy a more sustainable future meeting the country’s development, addressing the water security situation in Saudi Arabia, is that we have opportunities for Saudi Arabia? energy needs. needs of growing populations through a Abdul Latif Jameel Energy’s track record for the opportunity to participate in the With its climate and topography, the three sustainable program of desalination, water innovation is not confined to solar energy. Almar development of a significant new area of renewable energy technologies with the most Through its solar and wind energy developer, and waste water treatment, and recycling Water Solutions has pre-qualified for a number of sustainability for our country.” potential to transform energy production in FRV, which it acquired in 2015, Riyadh- and reuse initiatives. major water projects across the MENAT region, Saudi Arabia are: based Abdul Latif Jameel Energy has gained including flagship projects at King Abdullah “We firmly believe Saudi Arabia can be a • Solar: With its sunny climate and vast stretches over ten years of proven international Almar Water Solutions has already begun to Economic City (KAEC) in Saudi Arabia and with reliable and significant energy supplier to of flat land, Saudi Arabia is an ideal location capability in renewables from developing to explore co-located development of renewable the Federal Electricity and Water Authority the world in the renewable energy era, just for solar power plants. It possesses one of the mature renewables markets. It has a 4.8GW power generation and reverse osmosis (FEWA) in the United Arab Emirates. like it has been a reliable global supplier in highest solar irradiation locations on Earth development portfolio in solar markets across desalination to minimize the carbon footprint the hydrocarbon era.” and it already has much of the expertise and the Middle East, Australia, Africa, and Latin of the desalination process. Making it work in MENAT infrastructure to connect solar power into the America – enough to supply electricity to By leveraging the potential knowledge transfer “We have the fundamental requirements grid. As the technology behind solar panels approximately 2.2 million homes and remove Experience where it matters available from Abdul Latif Jameel Energy’s for achieving a leadership role, whether develops and becomes more suitable to Saudi more than six million tons of CO2 emissions. Abdul Latif Jameel Energy’s expertise in the experiences around the world, Saudi Arabia can that’s location, an abundance of land, or Arabia’s environment, the country’s potential is renewable energy sector is demonstrated by cement a strong position in an ever-changing irradiation numbers. By taking the best undoubtedly enormous. As the Saudi Government’s plans for many landmark projects around the world. energy sector and continue to make strides in its of proven technology and expertise from • Wind: The country’s wind energy potential is renewables start to come to fruition, bid to meet the ambitions laid out in Vision 2030. renewables projects across the globe, and often underappreciated, but no less powerful. Abdul Latif Jameel Energy is ideally positioned Through FRV, it developed Uruguay’s first large- combining them with vision, innovation Three Saudi regions are particularly suitable to transfer its renewable energy experience to scale solar power plant, La Jacinta. A key part of The company has built-up a globally-proven and commitment, the renewable energy for wind energy, which becomes economically its home market, upskilling the population the Uruguayan government’s policy to promote skillset from both mature and developing sector could be a platform for a more viable at average wind speeds of six meters per and taking advantage of the hard-won solar power, La Jacinta is one of the largest solar renewable energy markets. Now, it is ideally sustainable, more efficient and more secure second. In the country’s northeast and central expertise it has gained through developing PV projects in Latin America. It supplies 64MW of placed to bring the best knowledge and future for Saudi Arabia.” regions, as well as those near mountains in the renewable energy projects across the world to power to the state-owned electricity company experience from around the world to help drive west, average wind speeds are around eight offer a significant ‘fast-start’ in delivering the and its impact is considerable. Approximately the growth and development of Saudi Arabia’s meters per second. country’s vision. 35,000 Uruguayan homes are now powered renewable energy sector. • Geothermal: Saudi Arabia is home to at entirely by the solar energy harnessed at La least ten hot springs suitable for geothermal Omar Al-Madhi said: “As an organisation, Jacinta, while almost 75,000 tons of annual CO2 power generation. They are mainly found Abdul Latif Jameel Energy is in an emissions have been eliminated. in the country's western region. Al Khouba advantageous position. We have the Renewable energy: what are the options? hot spring is considered the country’s most international know-how for solar and wind The company is also supporting Jordan’s program important potential geothermal resource. development because we have developed Solar power – Solar panels Wind power – Generated Geothermal power – of renewable energy expansion, fully developing projects outside Saudi Arabia, extending as turn energy from the sun’s by using the flow of air By using the heat energy two 65MW solar PV power plants in Mafraq and Global experience to power far as Uruguay in the west and Australia in the rays into energy. There are through wind turbines stored in the Earth, co-developing a third. The first plant, which is Saudi Arabia’s renewable future east. That allows us to use our experience to two main types: solar thermal to mechanically power geothermal power can be due to start operations in 2017, will represent one In response to this changing landscape benchmark against best practices that are and photovoltaic (PV). Solar generators that create generated with only five percent of Jordan’s overall generation capacity of energy challenges and opportunities, applied in different markets." thermal panels use the sun’s electric power, wind power percent of the greenhouse and power more than 40,000 homes in the Abdul Latif Jameel, one of the country’s energy to heat water. PV is clean, uses little land and gas emissions of traditional country. The carbon emissions it eliminates will leading diversified mutilnationals, established “What also truly differentiates us against panels turn the sun’s energy creates no greenhouse coal-fired plants. be equivalent to removing approximately 17,000 Abdul Latif Jameel Energy in 2012, to support other developers is that we’re a truly Saudi- directly into electricity. gas emissions. cars from Jordan’s roads. the Saudi Government in achieving its vision for centric organisation; Saudi Arabia is our

Fotowatio Renewable FRV will provide Ergon with greater in February 2017, operating at close Ventures (FRV), part of commercial value by maximizing to 100 percent while electricity Abdul Latif Jameel Energy, is electricity output over longer demand in New South Wales celebrating three significant periods in the day.” approached record highs. successes in its operations across Australia. FRV has also secured a US$ 200 Omar Al Madhi, CEO of million funding agreement for the Abdul Latif Jameel Energy Saudi In Queensland, FRV has signed a Clare Solar Farm. Construction is Arabia, said: “These successes show power purchase agreement (PPA) expected to be complete by early the competitiveness of solar power, with Ergon Energy for the Lilyvale 2018, with the plant set to provide and our expertise in this field. Solar Farm. The Queensland enough power for 42,000 homes. Expertise which we will bring to government-owned electricity The funding agreement makes play in the rapid development of retailer will purchase 100 percent the project the first utility-scale our home market as we continue of the electricity generated by the facility in Australia to secure pushing the boundaries of 100 MWac (125 MWdc) project. financing without an additional renewable technologies around government grant. the world.” The agreement will run until the end of the Renewable Energy Further south, in New South Wales, FRV, a global leader in photovoltaic Target (RET) scheme in 2030. Rafael FRV has also officially opened the energy, was acquired by Benjumea, CEO of FRV, said: Moree Solar Farm. The Moree Solar Abdul Latif Jameel in 2015. “By using commercially-proven, Farm played an important role single axis tracking technology, during the region’s recent heat wave

Abdul Latif Jameel Energy celebrates three solar achievements down under

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 10 The Abdul Latif Jameel Magazine Spring 2017 Hybrid vehicles set for a bright future across the MENAT region

The global market for hybrid vehicles is hybrid vehicles are already being used as taxis expected to grow 16 percent annually by several operators in both Dubai and Abu between 2017 and 20221. The market was Dhabi. In fact, Dubai’s Roads and Transport valued at almost US$ 103 billion in 2015. It Authority has also announced ambitious plans is expected to be close to US$ 400 billion for half of the emirate’s cabs to be hybrid by 2024. The MENAT region, alongside vehicles by 2021. Asia Pacific, Africa, and Latin America, is set to be key area for future growth and In Morocco, the government announced last development in this exciting industry2. autumn that it would remove customs duties for hybrid and electric vehicles, as part of a It is not hard to understand why the latest package of changes aimed at promoting eco- generation of hybrid vehicles is proving so friendly cars. The ultimate aim is to reduce of the electric motor. The incentive is intended Hassan Jameel, Deputy President and Abdul Latif Jameel also supported Lexus on a attractive for consumers around the world, CO2 emissions by 12 percent and allocate 10 to increase the use and production of hybrid Vice Chairman of Abdul Latif Jameel, said: tour of universities in Saudi Arabia, aiming to including in the Middle East, North Africa and percent of the automobile market to electric cars in the country. “Based on a heritage of more than 60 years raise awareness and change preconceptions Turkey (MENAT). cars by 2030. of successful relations with Toyota Motor of 'green cars', particularly at the luxury end Abdul Latif Jameel’s Toyota operations have Corporation (TMC), we are proud to share of the market. More than one million hybrid Hybrid vehicles reduce the cost of travel by These ambitions received a boost in already achieved measurable success in TMC’s lead in the innovative development Lexus cars have already been sold worldwide. combining electric motors with gasoline November 2016 when Toyota Du Maroc, part bringing hybrid vehicles to the forefront of of hybrid vehicles.” engines to produce enhanced fuel efficiency. of Abdul Latif Jameel Motors, signed a three- public life in Turkey. 11 Toyota Yaris hybrid They are an excellent way of countering year agreement with Wafa Assurance. Under cars are currently used for public transport rising energy prices, increasing levels of air the deal, Toyota will provide a hybrid vehicle as by Tepebaşi, a municipality and district “We fully expect the demand for hybrid cars to continue increasing pollution, and global warming. These benefits a replacement car to all Wafa customers whose governorate in Eskişehir, the first time a across the MENAT region, just as it has in Europe and North are already leading to a change in consumer car needs repairing after an accident. During municipality has chosen hybrid vehicles for attitudes, which is expected to accelerate in COP22 earlier this year, the benefits of hybrid public transportation. While in November America. It is not only because they are more fuel efficient and the coming years. vehicles received another high-profile boost 2016, Toyota’s C-HR hybrid car entered therefore reduce costs, but also due to the desire of drivers to be with the UberGREEN initiative, which saw production at its Sakarya plant, creating up to The Middle East’s automotive market is ripe 12,000 taxi trips taken in hybrid Toyota vehicles 1,000 jobs. The C-HR is the first hybrid car to more environmentally responsible. Governments across the region for the development and introduction of during the event. be manufactured in Turkey. are also helping to change attitudes with policies designed to new ‘clean vehicle’ technologies, with several increase the appeal of hybrid vehicles. Abdul Latif Jameel – with its governments across the region launching Similarly in Turkey, where Abdul Latif Jameel The C-HR is not the only Toyota hybrid policies and initiatives to encourage the use has been operating since 1998, the grabbing attention across the MENAT region. longstanding relationships with Toyota and Lexus – is well placed to and production of hybrid cars. government announced measures in In December 2015, Abdul Latif Jameel launched support these efforts and bring the benefits of hybrid technologies September 2016 to reduce the tax on hybrid the Toyota Prius in Saudi Arabia, aiming to In the UAE, for example, Dubai Electric and cars. Under the new regulations, hybrid cars build on the car’s 3.5 million sales worldwide to a much wider audience.” Water Authority has installed 100 electric- can enjoy a tax reduction of up to 50 percent, and help reduce emissions across the country. Hassan Jameel vehicle charging stations, while Toyota’s Camry depending on the engine capacity and power

1 Global Micro-Hybrid Vehicles Market – Forecasts and Trends (2017-2022), Mordor Intelligence, March 2017 2 Hybrid Vehicles Market - Global Industry Analysis, Market Size, Share, Growth, Trends and Forecast 2016–2024, Transparency Market Research, February 2017.

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 11 The Abdul Latif Jameel Magazine Spring 2017 Toyota Turkey receives automotive distribution association award

Toyota Turkey has been recognized for the success of its launch campaign for its new C-HR vehicle in Turkey.

The award was presented at the 7th Sales and Global industry awards Communication ‘Gladiators Awards’ of the Turkish Automotive Distribution Association (ODD). The event was held on January 5, in Istanbul, with 47 automotive recognise customer- brands in attendance. Toyota Turkey won the award for its launch communication – ‘Toyota C-HR, Love in every sight’. centric approach by ALJ The campaign, across multiple media channels, focused on the design and driving performance of C-HR.

It was recognized by a panel of jurors, who made a Finansman Turkey comprehensive evaluation of the campaign, including the effect on, and response by, consumers.

Abdul Latif Jameel is celebrating after its finance operation in Turkey, ALJ Finansman A.S., was recognized at the prestigious annual Global Banking and Finance Review Awards. Community Jameel gets The Turkish finance company won the award for ‘Best Automated Auto Financing Credit Management System in Turkey’. Representatives from the company recognition at PR Arabia were on hand at the glittering ceremony in London, UK, to collect the trophy in front of leading industry figures from around the world. National Auto Award ceremony

ALJ Finansman A.S. combines innovative processes, a strong technical infrastructure, expertise in Community Jameel grabbed the Best Traffic Safety automotive finance operations, customer-centric Program award at the recent PR Arabia National Auto financing processes, robust risk management Award 2016/2017 ceremony held in Jeddah. The solutions, and an all-in-one credit platform. ceremony’s awards were presented by HH Prince Abdullah bin Saud bin Mohammed bin Abdul Aziz Al Saud, The Global Banking and Finance Review Awards were Chairman of the Tourism Committee in Jeddah, and head launched in 2011. of Jeddah Chamber of Commerce and Industry. The award is received by Naif Abdulaziz, receiving it on behalf of Dr Osama Al Kurdi, Director of Road Safety Traffic program for Community Jameel

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 12 The Abdul Latif Jameel Magazine Spring 2017 Water Scarcity: Turning a regional challenge into a global opportunity

For much of 2016, the GCC has been pre-occupied by the economic impact of a liquid that comes out of the ground. Oil has long been the bedrock of regional economies. The revenues generated have built impressive cities, driven investment and modernization, and supported development across the region. However, if the GCC is to continue to grow and progress, there is another liquid to worry about – one far more Source: WWAP, prepared with data from FAO AQUASTAT (aggregate data for all countries except Andorra and Serbia, external data) (website accessed Oct 2013), and using important to the future of the region: water. UN-Water category thresholds.

Matching Demand and Distribution managed. Indeed, over the last century water-scarce countries, the scale of the Research published by NASA and UAE alone, the water table has dropped rates of water consumption. Bahrain, for Water is fundamental to life, but ensuring water use has been growing at more than difference between supply and demand the University of California Irvine in by around 1 metre per year over the last example, uses 220 percent of its available a stable, sustainable supply remains twice the rate of population increase. is alarming. 2013, revealed how the Middle East 30 years, and the country is projected to renewable water reserves every year, a considerable challenge. Despite dramatically depleted its freshwater run out of natural freshwater resources but this figure rises to 2,465 percent of there being enough freshwater on In the Middle East and North Africa According to World Bank data, the MENA reserves between 2003 and 20094. in about 50 years5. renewable reserves in Kuwait6. In Saudi Earth to support seven billion people (MENA) – the world’s driest region – the region contains 6 percent of the global During this seven-year period, the Arabia, the figure is 943 percent, with an increasing number of regions are problems are even more acute. More population, but less than 2 percent of the volume of the region’s freshwater Consumption out of Control research from King Saud University chronically short of water, due largely than half of the region’s population live world’s renewable water supply2. It is not reserves decreased by 143.6 cubic These rapidly declining water reserves estimating Saudi Arabia’s daily average to its uneven distribution. The problem under conditions of ‘water stress’, where uncommon for the region’s countries to kilometers – among the largest liquid would be a serious challenge even if per capita consumption at 265 liters7. is exacerbated by hugely inefficient demand outstrips supply1. Although generate renewable water per capita of freshwater losses on the planet during demand was contained. However, if we consumption patterns, with vast volumes this is perhaps not surprising in an less than 1,000 m3 per year3. this period and equivalent to almost the consider consumption the Middle East Water consumption is most significant of water wasted, polluted or unsustainably area containing 12 of the world’s most entire volume of the Dead Sea. In the also has some of the world’s highest in the agricultural sector, which

1 High and Dry: Climate Change, Water and the Economy, World Bank, May 2016. 2 blogs.worldbank.org 3 waterworld.com 4 blogs.worldbank.org 5 blogs.worldbank.org 6 blogs.worldbank.org 7 www.arabnews.com

The Estimated Eﬀects of Water Scarcity on GDP in Year 2050, under Two Policy Regimes frequently accounts for 80 percent of threats to economic activity and the Research from the International annual demand in the region8. There are job market, as well as highlighting Renewable Energy Agency (IRENA)12 other factors at play, too. The growth that “the right to safe drinking water suggests that only one percent of the in industrial use of water is tightening and sanitation is an internationally world’s desalinated water is currently the squeeze, while urbanization and recognized human right… integral to based on energy from renewable Business as usual improving lifestyles continue to drive high the realization of other human rights”. sources – an indication of the massive water consumption among citizens going commercial potential for the GCC to about their normal activities. Everyday A Huge Challenge – An Even become a world leader in this tasks such as gardening and car washing Greater Opportunity innovative technology. are using considerable water resources. Producing enough water to support the Middle East’s growing population needs Renewable Water: The overall prognosis is not good, and huge investment in water production An Affordable Reality? it is getting worse. With the pressure on facilities and infrastructure, as well as the According to the International water supply set to increase yet further energy these processes demand. Desalination Association, the demand as population growth and the effects for desalinated water is growing by of global climate change take their toll, For more than 50 years, many regional eight percent each year13. The cost water availability per capita in the MENA markets have relied on desalination. of ‘traditional’ desalination is already region is expected to halve by 20509. Around 70 percent of the world’s current affordable for middle-income regions desalination capacity is in the Middle and countries. The ongoing use of fossil Commercial Impact of Water Scarcity East, and it is growing. Saudi Arabia, for fuels to provide the energy necessary Water scarcity does not only have a example, has earmarked US$ 24.3 billion to power traditional desalination societal impact, it also has a considerable of investment by 2020 to expand its plants, however, is simply replacing one commercial impact. It is one which is desalination capacity. environmental problem with another. likely to increase and intensify if action is not taken. However, the current desalination Instead, the focus must be on Efﬁcient approach to water generation is simply desalination powered by renewable water policies According to the World Bank, water not sustainable. It is energy intensive, energy. Some forward-looking global scarcity could cost some regions up to relies on abundant oil, and comes markets are already taking action in this six percent of their GDP over the next 30 at enormous environmental cost. regard. In Western Australia, for example, years10. It is also set to be a major driving Desalination plants worldwide emit an the state government requires all new +6% force behind migration, increased food estimated 76 million tonnes of carbon desalination plants to use renewable +2% prices, and possible conflict. dioxide per year. This is the equivalent energy14 – with the result that the Perth of a country the size of Romania and, Seawater Desalination Plant (SWRO) is +1% The United Nations echoes these without substantial changes, it is powered by electricity generated by a –1% concerns. In its World Water expected to treble by 2040. wind farm north of Perth. 11 –2% Development Report 2016 , it highlights its belief that reduced water availability Finding a more sustainable approach As the costs associated with renewable – 6% will “affect regional water, energy to clean water production is therefore technologies continue to decrease, and food security, and potentially essential. This is not only a considerable further advances in the technologies geopolitical security”. It also cites challenge – but also a huge opportunity. used both for generating renewable

8 waterworld.com 9 blogs.worldbank.org 10 worldbank.org 11 unesdoc.unesco.org Source: World Bank calculations. 12 Water Desalination Using Renewable Energy: Technology Brief, IRENA, March 2012. Note: The top map shows the estimated change in 2050 GDP due to water scarcity, under a business-as-usual policy regime. 13 www.alj.com The bottom map shows the same estimate, under a policy regime that incentivizes more efﬁcient allocation and use of water. 14 www.irena.org

energy and the process of desalination Abdul Latif Jameel Energy has become culture where water is recklessly wasted. Governments, too, must be active in results in ultra-clean reclaimed water. security needs of our region’s and the will combine to make renewable the largest GCC-based solar energy Increases in water tariffs are being confronting a shared and pressing It currently provides 30 percent of world’s growing population through a desalination much more accessible. developer and one of the world’s leading advocated in Abu Dhabi, while the problem. The Middle East is already Singapore’s water needs, and is expected sustainable program of desalination, solar energy solutions developers. Environmental Agency Abu Dhabi (EAD) making good progress in this area. to serve 55 percent of the nation’s water and waste water treatment and New technologies – including pre- It has invested and grown to develop has also installed flow restrictors in 55,000 Saudi Arabia’s Vision 2030 national demand by 2060. recycling and reuse initiatives. We are treatment processes, nano-technology a global and diversified renewable households and 5,000 public buildings15. development strategy is explicit in also exploring co-located development filtering processes, and electrochemical energy offering, with a presence in A combination of practical and policy recognizing the importance of water Similarly, in 2014 the Alto da Boa Vista of renewable power generation and desalination – are also making desalination more than 15 countries. measures need to be fully considered in scarcity, committing the country to drinking water plant in São Paulo, reverse osmosis desalination together more efficient. They are still at the early all countries facing ‘water stress’. promoting “the optimal use of our water Brazil, installed and launched the first to minimize the energy used in stages of development, however. We This success story, and others like resources by reducing consumption ultrafiltration drinking water system in production and the carbon footprint of must push forward both their progress it, can help transform the water Scientific development is also key. and utilizing treated and renewable South America. The system uses high- the desalination process. With an initial and the advancement of renewable industry, too, a sector where Fostering partnerships between industry water”. It adds: “… the use of water flow membranes from Koch Membrane focus on water projects in Latin America, technologies suited to desalination, such Abdul Latif Jameel Energy is actively and academia, through initiatives such in agriculture will be prioritized for Systems Inc. to double the treatment the Middle East, and Africa, the team as solar thermal, solar photovoltaics (PV), expanding its capabilities in the drive as the Abdul Latif Jameel World Water those areas with natural and renewable capacity of the plant and enable it to has proven experience in numerous wind, and geothermal energy. When those to create more sustainable water and Food Security (J-WAFS) Lab at MIT, water sources. We will also continue handle the high algae content of water international markets. Already, Almar advances are harnessed together, we can production that meets the is crucial to help translate pioneering to collaborate with consumers, food drawn from the local reservoir and Water Solutions is being considered for make a real impact on the availability of population’s needs. research into practical solutions for manufacturers and distributors to clarifiers during the dry season17. major infrastructure projects across renewable water not only in the Middle communities around the world. reduce any resource wastage.” the MENAT region, having recently East, but across the globe. A Combined Approach In Baja California Sur, Mexico, Sisyan pre-qualified for flagship opportunities, While desalination based on renewable More than US$ 2 million was invested At a regional level, the GCC is exploring LLC is investing in photovoltaic reverse including those at King Abdullah The UAE has already recognized energy is a clear route forward, this through J-WAFS Solutions in 2016 alone. the possibility of a cross-border water osmosis plants that provide renewable Economic City (KAEC) in Saudi Arabia the potential of these commercial transformation cannot be done Seed grant funding of US$ 1.3 million grid to enable water to be moved from desalination18. And in Melbourne, and with the Federal Electricity and opportunities. Last year, during Abu in isolation. There remains a need was awarded in May 2016, followed by areas of relative oversupply to those Australia, a 600 m3/day sewer-mining Water Authority (FEWA) in the United Dhabi Sustainability Week, an agency to continuously develop new and five further grants of US$ 150,000 each facing shortages. Sustainable ‘smart’ scheme delivered by Arup provides Arab Emirates. of the Abu Dhabi government was innovative approaches to confront in August 2016. There are currently cities, at the heart of development recycled water to three sporting venues instrumental in launching an initiative the world’s water challenge, with 17 active J-WAFS projects addressing strategies across the region, will also help – “making use of water that would Between 2007 and 2030, desalination to explore ways to reduce the carbon governments, industry, science and issues ranging from electro-chemical communities understand and manage otherwise be flushed away”19. capacity across the MENA region is footprint of desalination. It was also a key society all playing their part. separation process for contaminated water consumption like never before. predicted to expand from 21 million m3 player in the launch of the Global Clean water, to using fungal yeasts to convert It’s Time to Act per day to almost 110 million m3 per day. Water Desalination Alliance (GCWDA). Efficiency must be one pillar in this waste to food. Every cent of that money Global Progress The MENAT region cannot afford to In turn, that will triple electricity demand There are already reasons to be strategy. Heavily-subsidized water is helping to tackle the major problems Although there are encouraging signs be left behind by such initiatives to for desalination to 122 TWh by 203020. encouraged. In just five years, rates across the GCC have created a facing mankind over the next 50 years. across the GCC, water scarcity is a global combat water scarcity. We have the skills So, the potential available to those who issue and technological progress is being and knowledge to be a global pioneer can lead the development of renewable made around the world. It is up to GCC in this exciting field and benefit from desalination is clear. countries not only to keep the pace but the huge commercial opportunities to lead it. it presents. Underlining our own However, it is imperative that further commitment to becoming a global rapid progress is made. By meeting Commercial opportunities are certainly leader in the water solutions sector, the water challenge head on, and available, as evidenced by Singapore’s Abdul Latif Jameel Energy announced encouraging investment, innovation successful development of NEWater – a the expansion of its capabilities with the and partnerships across society, the high-grade reclaimed water process that establishment of Almar Water Solutions GCC can put itself at the forefront of a now forms a key part of the country’s at the World Future Energy Summit 2017 fast-growing, innovative industry that water sustainability strategy16 . Since held in Abu Dhabi in January. Almar will become increasingly vital to global 2000, treated used water has gone Water Solutions, a provider of specialist development in the coming years. through a three-step process, built on expertise in water infrastructure advanced membrane technologies, that development addressing the water

15 www.waterworld.com 18 renewabledesalination.com 16 www.pub.gov.sg 19 arup.com 17 www.waterworld.com 20 irena.org

Keeping it real: alaslia.com brings more 'Genuine' choice to Saudi consumers

A new web portal providing next day delivery of genuine Toyota and Lexus parts and accessories has been launched by Abdul Latif Jameel Aftermarket MySaudiStore.com brings Operations and Abdul Latif Jameel Toyota Saudi Arabia. The service means that Saudi motorists can be sure that they have genuine factory parts to US shopping convenience keep their car in the optimum condition and avoid counterfeit replacements.

Alaslia.com means that to Saudi Arabian consumers customers are now just a few clicks away from the entire Abdul Latif Jameel Motors’ Toyota and Lexus The use of online shopping and parts stock. Orders can be 'Al Aslia' which means ‘the original’ in Arabic, allows e-commerce portals is one of the fastest placed 24/7 for next day stock from any Abdul Latif Jameel location to be growing retail sectors and now Saudi delivery across Saudi Arabia. listed and sold to customers across the country. Every product is captured in At the same time, Alaslia.com can gain valuable consumers can enjoy the convenience high resolution, 360-degree photographs on the site, insights into consumer habits and demands, of shopping for big name U.S. brands so customers can see exactly what they are buying including lost sales opportunities and product range before placing an order. refinement, allowing it to tailor its offering even more hassle-free with the launch closely to customer needs. of MySaudiStore.com. Innovatively, Alaslia.com aims to overcome the preference for cash-on-delivery transactions in Saudi The online service, provides registered users with a U.S. Arabia by offering a simple no-quibble returns policy, mailing address, enabling buyers to shop from thousands even automatically arranging the courier pick-up of of online American retailers. Goods are then sent to returned goods. It also provides a toll-free customer the U.S. postal address before being shipped – either service number and on-line chat, enabling it to individually or combined with the user’s other purchases experience through partnering with a US based company respond promptly to customer queries and helping from the last 30 days – to the FedEx branch closest to the to manage all the logistical and warehousing requirements to build trust. user’s home in Saudi Arabia. in the states while managing the clearance and last mile deliveries themselves within Saudi Arabia. The launch of the service means major U.S. retailers like Target, Amazon, Sears and Best Buy are now available to In less than three months since launch, MySaudiStore. Saudi Arabia’s growing number of online shoppers. com has already firmly established itself in the market with membership subscriptions and shipments well above With a focus on valuing its customers – as would be expected levels. It has also seen a considerable following expected from Abdul Latif Jameel - MySaudiStore.com in social media with over 15,000 followers on Twitter and offers a highly competitive and customer service more than 18,000 likes on Facebook from a standing start.

J-PAL showcases evidence on women's empowerment and poverty reduction

ABDUL LATIF JAMEEL POVERTY ACTION LAB

J-Pal affiliated professors’ evaluations on gender equality and empowerment

Abdul Latif Jameel Poverty Action Lab Promoting gender equity and empowering that enhance the well-being of both (J-PAL) professors have been working to women and girls also contributes to women and men." unearth the policies and programs with poverty reduction. J-PAL affiliate professor the biggest potential positive impact on Rohini Pande (Harvard; co-director, A number of these evaluations are women and girls across the globe. Evidence for Policy Design) said: “If we, as featured as case studies on the a society, can empower women politically Abdul Latif Jameel Poverty Action Lab The ongoing work, which was showcased – as leaders, as informed voters, and as website. as part of International Women’s Day active citizens – we enable them to take celebrations in March, looked at a wide control of their own economic lives. J-PAL is a network of 146 affiliated range of initiatives. They include efforts to This helps ensure that their economic professors from 49 universities. Its mission prevent teenage marriage and pregnancy, contributions are reflected in the is to reduce poverty by ensuring that improve access to high-quality education, benefits they receive from their policy is informed by scientific evidence. jobs for financial independence and country's growth.” It does this through research, policy leadership opportunities, and strengthen outreach, and training across six regional decision-making power in families Affiliate professor Erica Field (Duke) added: offices worldwide. and communities. “Over the last decade, researchers have generated a body of evidence on the So far, J-PAL affiliates have conducted impact of women's economic and social more than 140 evaluations in 39 countries. empowerment, as well as the differential They looked at seven different sectors: effects that social policies and programs agriculture, finance, labor markets, health, can have on women. It is critical to political economy and governance, understand and quantify these impacts in environment and energy, and education. order to design development programs

Art Jameel has revealed plans to launch “We are delighted to be a 10,000 square meter arts center in Dubai. The new center is part of its embarking on a new phase of ongoing development program to development for Art Jameel – enrich the thriving cultural scene in strengthening our programmes the region, building upon its strong history of exhibitions, educational in Saudi Arabia, across the Arab initiatives, institutional partnerships world and internationally, as well and community outreach. as founding our first permanent The Jameel Arts Centre Dubai will be space, the Jameel Arts Centre a new not-for-profit contemporary Dubai.” arts institution. The three-story space, which will be designed by UK firm Serie Architects, will present curated “Establishing a partnership with the Metropolitan Museum exhibitions from the Jameel Art of Art, one of the world’s most-visited, encyclopaedic Collection. It will also host regional and international solo and group shows, and museums, allows us to further support contemporary is expected to act as a hub for education artists from the region and share their work with a broad and research initiatives. international public. We are proud to work closely with a Art Jameel is also developing its number of partners to fulfil this important vision.” presence on the global stage, Jameel Arts Centre - Dubai, Northside View, from the Creek, © Serie Architects strengthening its successful relationship Fady Mohammed Jameel, President of Art Jameel with New York’s Metropolitan Museum of Art. A new partnership between the two organizations will enable the Art Jameel will also push ahead with arts schools in Cairo, Jeddah and – museum to acquire works by modern other existing partnerships during 2017. opening 2019 – a major new centre on and contemporary artists from the Its endowment to the Victoria & Albert the Dumfries House estate in Scotland. Middle East. Museum in London, UK, supports the Art Jameel set Jameel Gallery of Islamic Art and the Antonia Carver, Director of Art Jameel, Through the Jameel Fund, the prestigious biannual Jameel Prize, while said, “This is an exciting moment Metropolitan Museum of Art has the long-standing partnership with for Art Jameel, as we embark on recently acquired two new works by the Prince’s School of Traditional Arts a dynamic period of growth and Egyptian artist Maha Maamoun – 2026 has resulted in the establishment and renewal, expanding programmes for continued and Domestic Tourism I. development of co-managed heritage and developing new partnerships.” growth in 2017

Antonia Carver addresses more that 45 international journalists from the art world at the Art Jameel announcement

Real people, real stories – Embracing change

“Working at Abdul Latif Jameel has given me opportunities to do so much of what I love to do. I love to be a part of energetic teams . . . and that’s all about Abdul Latif Jameel.”

Complacency can be an easy habit to fall into, but “I split my time between Riyadh and Jeddah, which employees at Abdul Latif Jameel are challenged on means I’m seeing two stunning parts of the world. a daily basis to avoid this common pitfall. Our fast- For anyone who likes fresh air and beautiful weather, paced working environments provide the freedom the Red Sea coast is a superb place.” and space for self-motivated employees to thrive. “I came from South America to work in Saudi Arabia, “I’ve met people from around the world, worked in a and I would recommend the same switch to anyone dynamic environment, and been around colleagues interested in challenging themselves and learning. who are determined to improve both themselves The opportunity is there, and I’m so pleased I made and the company every time they come into work.” the move.”

Peter Aberle is Abdul Latif Jameel Motors’ Senior Managing Director Vehicle Distribution Marketing & Logistics for Saudi Arabia, leading the future development of the Toyota and Lexus experience in the country. As well as his home country of Germany, Peter has previously worked in Greece, Russia and Chile, so he is used to adapting to new environments. Yet he still admits to being surprised at how easy he found adapting to life in Saudi Arabia.

He believes Abdul Latif Jameel provides the perfect opportunities for employees determined to play their part in dynamic teams striving for success.

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 19 The Abdul Latif Jameel Magazine Spring 2017 Jordan solar Saudi spinal patients to projects show FRV’s benefit from state-of-the-art commitment to region technology

Saudi Arabian patients with traumatic spinal injuries look set to benefit from state-of-the- art technology after Abdul Latif Jameel signed a memorandum of understanding (MoU) with Japanese company, Cyberdyne Inc.

The MoU covers Cyberdyne’s cybernics therapy and its Hybrid Assistive Limb (HAL) – a robotic technology that can improve, support and enhance patients’ mobility. It was signed by Mohammed Abdul Latif Jameel, Chairman and CEO of Abdul Latif Jameel, and Dr. Yoshiyuki Sankai, President and CEO of Cyberdyne Inc. Abdul Latif Jameel Energy is one-step closer to powering The solar plants, Mafraq I and II, represent a combined 80,000 homes in Jordan with clean energy, as its two investment of US $180 million and will start construction solar PV projects in the country successfully achieved shortly. They are being developed by Fotowatio Renewable financial close. Ventures (FRV), part of Abdul Latif Jameel Energy. Once they begin operations in 2018, the plants will generate Speaking during the visit of the Custodian of the 133.4 MWdc in total – approximately two percent of Two Holy Mosques King Salman bin Abdulaziz Al Saud Jordan's total generation capacity and enough to supply to Jordan in March 2017, Omar Al-Madhi, CEO of more than 80,000 households. Abdul Latif Jameel Energy, Saudi Arabia, commented: “Our projects around the region, including in Jordan, Each project will avoid the emission of over 80,000 tons clearly exhibit the great potential for solar in the of CO2 per year, equivalent to removing approximately Middle East.” 17,000 cars from the country's highways.

“The electricity we are producing in Jordan is being As part of its commitment to the social and economic Mohammed Abdul Latif Jameel said: “Thanks to generated at low cost – less than the average price of development of the communities where it operates, FRV, advances in medicine and technology, patients electricity in the country. It is financially viable, as well together with IFC, EBRD and PROPARCO, signed two should be able to lead better quality lives after as having a positive impact on the environment. scholarship agreements with IE University in Madrid in suffering major spinal injuries. Cyberdyne are at the Such projects provide proof that solar can be the relation to these projects. forefront of developing highly advanced medical sustainable energy source for the region, including in technology, and the MoU will bring this technology Abdul Latif Jameel’s home market of Saudi Arabia.” The scholarships, called Young Talented Leaders, are to patients in Saudi Arabia.” intended to cover the training and accommodation “With their development, we can contribute to the expenses of two Jordanian students for the completion of Patients at Abdul Latif Jameel Hospital in Jeddah will generation of clean and affordable energy, fostering bachelor's degree courses at IE University. One of them be the first to have access to the technology. It is due the region’s sustainable growth. That is why we remain has been awarded to Sarah Riyad al Atiyat, who began to be rolled out across Saudi Arabia at a later date. committed to being the leading solar development her studies in September 2016. The second one will be In 2015, more than 13,000 people suffered traumatic company in the Middle East and beyond.” awarded for this academic year, 2017-2018. spinal injuries in Saudi Arabia.

© Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. 20 The Abdul Latif Jameel Magazine Spring 2017 Community Jameel has launched a new campaign – “Your Belt, Your Safety” – as part of Abdul Latif Jameel’s Road Safety Initiative.

The campaign, which encourages Saudi Community Jameel aims to help Arabian citizens to always use vehicle communities transform themselves seatbelts, was introduced ahead of the and prevent problems. It focuses 34th Gulf Traffic Week. A road safety on areas including engineering, exhibition featuring characters from enforcement, emergency response, Open Sesame was also held in the Red education and training. These are Sea Mall, Jeddah, encouraging road consistent with international best safety for children. practice, as well as World Health Organization and United Nations More than 1.3 million people are recommendations that specifically killed in traffic accidents every year target the reduction of deaths from worldwide, and a further 50 million road traffic collisions. seriously injured. Road traffic safety has been gaining political attention Abdul Latif Jameel Centre over the last few years with a growing for Continuing Education, recognition that deaths and injuries Abdul Latif Jameel Hospital, and several represent major health, social and other Abdul Latif Jameel companies economic concerns. The recent ‘World and departments also took part in Status Report; by the World Health Gulf Traffic Week. Organization (2015), estimates that there are 27 road fatalities per 100,000 Dr. Osama Al Kurdi Director of the Road people per year in Saudi Arabia, Traffic Safety Initiative, commented indicating that the country has one of that: "Through strategically targeted the highest death rates per head of activities and events, RTSI plays a population in the region. Many studies key role in in instituting strategic suggest that the majority of these are partnerships with concerned public younger drivers aged 18-30, followed and private agencies involved in by children. managing road traffic safety. Through Road safety these strategic partnerships, road Hassan Mohammed Abdul Latif Jameel, traffic safety campaigns aspire to the President of Abdul Latif Jameel's highest values and play a significant Traffic Safety Committee, said: role in positively affecting road users’ "Traffic awareness campaigns are attitudes and behavior.” focus for new effective in motivating Saudi road users, supporting government efforts Abdul Latif Jameel is also using its in raising public safety, and enabling sponsorship of Saudi Arabia’s domestic the concerned institutions to football league to promote road collaborate across different fields.” traffic safety. The 20th round of the Jameel League has been named the Community Jameel "Community Jameel’s Road Safety ‘Buckle Up Round’ to raise awareness Initiative pays particular attention to of the importance of wearing seatbelts. equipping children, as future road users, with the necessary skills and campaign knowledge to keep them safe."