Web Assassins Asia SEO & Marketing Plan

Site:______Business Name:______Phone #:______Address:______Invoice/Billing Info:______

Summary of Services:

● Initial SEO Research ○ Keyword Research ○ Competitive Analysis ● Data Entry ○ PPC Management ○ Data Mining ● Content Development ● On-Site SEO ○ Webmaster tools A/B testing ○ Google Consumer Survey ● Off-site Optimization ○ Content Marketing ○ Link Building ○ Submissions ● Web Development Maintenance ● Graphic Design ● Advanced Tracking SEO & PPC Campaign ● FREE Project Management System

Details:

On-Site Optimization/Improvements

● Page Per Page Optimization ○ Improve Meta Tags ■ Meta Description ■ Meta Title ■ Meta Keywords ■ Images Title/Alt tags ○ Keyword Density Check ● Categorization & Improvements ● Rich Snippets for product pages ○ Breadcrumbs ○ Product Snippets ● Content Development ○ 2 On-site Articles/week ○ Guest Post Articles ○ Social Media Content ● Creation / Optimization ○ Google Webmaster Tools A/B Testing ○ Google Consumer Survey

Off-site Optimization ● Social Media Marketing ○ Facebook ○ Twitter ○ YouTube ○ Pinterest ○ Google+ ● Product Sharing/Promotion ○ http://wanelo.com/ ○ http://www.shapeways.com/ ○ http://trycapsule.com/ ○ http://thinng.com/ ○ etc ● Link Building ○ Content Driven ■ Content Curation ● scoop.it ● paper.li ● ● zite ● storyfy ● etc ■ Guest Posting ● BLU Bloggers Link Up ■ Infographics ● Infographic Directory Submissions ○ http://infographicsonline.com ○ http://www.reddit.com/r/infographics ○ http://theinfographics.blogspot.com ○ http://www.nerdgraph.com/ ○ http://infographixdirectory.com/ ○ http://infographicsite.com ○ http://infographicjournal.com ○ http://www.loveinfographics.com ○ http://www.graphs.net/ ○ http://www.bestinfographics.info ○ etc ■ Image sites: ● Flickr ● Picasa ● Photobucket ● Twitpic ● yfrog ■ sites: ● StumbleUpon ● Reddit ● Digg ● Newsvine ● Yahoo! Buzz ■ Blog Commenting

○ Directory & Business Listings ○ Product Reviews ● Data Mining ○ Competitive Data Mining ● Content Marketing ○ Email Marketing ■ Weekly Email Template - For product promotion & lead generation ○ Press Release (Product Specific) ■ White Papers ○ Blogging applications and ■ WordPress.com ■ Blogger ■ TypePad ■ MovableType ■ Tumblr ■ Twitter ■ weebly

PPC Management ● Shopping Networks Management - Minimum budget starting off. ○ Shopping.com ○ Shopzilla.com ○ PriceGrabber.com ○ Nextag.com ○ GoogleShopping.com ○ Become.com ○ Thefind.com ○ Amazon.com ○ Ebay.com ○ http://www.alibaba.com/

Set Up a Fully Configured E-commerce Analytics Analytics Solution ( Marketing Function ) ● Social Media Dashboard ● Mobile Ecommerce Dashboard ● Site Performance Dashboard ● Paid vs Organic Search Performance

Custom Ecommerce Report (Marketing Function) ● Social Sharing Report ● Daily Ecommerce Report ● PPC Keyword/Matched Query Report ● PPC Performance Report ● Goals Set Up / Reporting

Documentation:

SEO & Marketing Phase One: 1-6 Months

Understand that expected ROI in investing money and time doing SEO and Online Marketing for your website, company, brand or products will not happen in days, weeks or a month of effort. Majority of SEO & Marketing campaigns takes 6 months ­ a year of effort before they take back the money they’ve invested during that time duration. Some have succeed in just 3 months of effort because of quality of products/services and it was inclined to the demand of the community.

We’ve tailored a 6­8 months e­commerce specific seo & marketing strategy for ______that will increase traffic, rankings, gerenated leads and sales with a max timeline of one year. Hence having consistency in our endeavors combined with the right research, strategy and content surely it will speed up return on investment and increase profit right away.

Note: If you’re brand or product have already developed strong branding and authority in offline community, it’s possible that your site’s ROI for seo and online marketing investment will be earlier than our target timeline. 1st Month of SEO & Marketing Efforts

Objectives: ● Optimize, Improve and Fix (if there are some errors) www.______.com ● Define Demographics & Traffic Behavior On-site ● Develop our “Reverse Engineered Strategy”

Team Members Involve: ● SEO/Ecommerce Specialist ● Content Developer ● Social Media Marketer ● Web Developer ● Graphic Artist

Initial SEO Research - In depth research to define the site’s seo health, rankings, sociability and current performance.

Timeline: a week Dec 9-13

○ Site Audit - Getting data of the site’s (http://www.______.com/ ) current seo performance and health. ■ Gather all seo metrics data to check www.______.com’s seo performance and health. Specific data to analyze: ● Traffic ● Pageviews ● Pages per visit ● Average time on site ● Entrances/exits ● Conversion rate ● Bounce rate ● Linking root domains ● Page authority ● Rankings ■ Overall Crawl Report - generate a report that will consolidate all on-site meta data, external and internal links for content analysis. ■ Backlink Profile Build Up - collect all backlinks pointing to www.______.com or whatever page within the site. Estimate quantity and quality for analysis.

○ Keyword Research to define: ■ What keywords do we already rank for. ■ What keywords are we getting traffic & impression. ■ What keywords do our demographics are search for. ■ What keywords we will target for phase one optimization process.

○ Competitive Analysis - Define online competitors and collect all SEO data that we need which are: ■ Backlink Profile - gather all the competitor’s backlinks for reverse engineering strategy build up to keep up and beat the competition. ■ Keywords - gather all the target keywords of our competitor ■ On-site Analysis - grab all on-site seo/meta data for reverse engineering strategy build up. ■ Social Media Data - gather all social media data we can use for the competitive engineering strategy build up. ○ Social Media Endeavor and Performance Data ■ Social Metrics & Signals ■ Social Demographics Targeting ■ Social Influencers Targeting

Analysis & Strategy Build Up - Analysis of all the data we’ve gathered in our research to define:

Timeline: three days Dec 16-18

● Our reverse engineered strategy that we will implement in phase one of the campaign. a. Content Marketing Strategy Build Up b. Off-site Optimization Strategy Build Up c. Social Media Marketing Strategy Build Up d. PPC Campaign Strategy Build Up ● SEO Errors to be fix and improve on-site. a. Internal Linking Analysis and Strategy Build Up i. ii. Categories iii. Breadcrumbs and Taxonomy b. On-site Content/SEO Analysis and Strategy Build Up i. Keyword Density 1. On-site Content 2. Meta Data

On-site Optimization, Error Fixing and Landing Page setup - Apply all the analysis and strategy we’ve map out during the initial research.

Timeline: two weeks Dec 19-27

● Domain Development Map Build Up, Data Migration. a. Meta Data Optimization b. Keywords Application c. Internal Linking d. URL Optimization e. Content/Page Categorization.

● SEO On-site Set Up: a. Configuring SEO settings i. Permalinks ii. Category Improvements iii. Content Optimization iv. Call to actions & Sales Pitch content implementation b. Setting up all the 301 redirects c. Fixing 404’s d. Improve Site Load Time. e. Improve Product Data f. Keyword Density Set Up ● Product Feed Template Build Up ● Landing Pages Optimization - Optimization process of landing pages are: a. Define Landing Pages: i. Category Pages ii. Best Seller Products iii. Custom Landing Page b. Webmaster tools landing page optimization tool analysis c. Content Improvements or Build Up. Type of content are: i. Videos ii. Graphics/Images iii. Content iv. Design d. Market, Promote, Distribute & Share e. Analyze Results for 30 days of Marketing then repeat from b.

Accounts & Tools Configuration - Analytics & Webmaster tools setup for E-commerce Specific data output.

Timeline: 5 days Jan 2-7

● Goals Setup to track sales & revenue ● Fully Configured E-commerce Analytics Dashboards ○ Social Media Dashboard ○ Mobile Ecommerce Dashboard ○ Site Performance Dashboard ○ Paid vs Organic Search Performance ● Custom Ecommerce Report (Marketing Function) ○ Social Sharing Report ○ Daily Ecommerce Report ○ PPC Keyword/Matched Query Report ○ PPC Performance Report ● Webmaster Tools Settings and Configuration ○ Connecting Analytics ○ Data Improvements

● Social Media & Content Curation accounts creation, configuration and optimization ○ Optimize Improve and Configure i. ______● Fix/Improve Account’s meta data ● Setup and configure to connect with other accounts ii. ______● Fix/Improve Account’s meta data ● Setup and configure to connect with other accounts iii. ______● Fix/Improve Account’s meta data ● Setup and configure to connect with other accounts iv. ______● Fix/Improve Account’s meta data ● Setup and configure to connect with other accounts ○ Account Creation i. Social Media ● Facebook ● Google+ Business Page ● YouTube ● Vimeo ● Other Social Media Platforms ii. Social Bookmarking ● StumbleUpon ● Digg ● Delicious ● Newsvine ● Yahoo! Buzz iii. Content Curation ● Paper.li ● Scoop.it ● Slide.ly ● Story.fy ● Etc iv. Web 2.0 ● WordPress ● Weebly ● Tumblr ● Etc v. Shopping Networks Account Creation. ● Shopping.com ● Shopzilla.com ● PriceGrabber.com ● Nextag.com ● GoogleShopping.com ● Become.com ● Thefind.com ● Amazon.com ● Ebay.com ● http://www.alibaba.com/

2nd - 6th Month SEO & Marketing Efforts

Objectives:

● Increase of Rankings for target keywords ● Increase Conversion Process, Click Through Rate, Traffic and Page Time ● Increase brand awareness ● Increase sales and lead generation ● Increase site sociability and community followers ● Increase Page Authority ● Lower Bounce Rates ● Fully Optimize Site ______● Maximize Marketing Efforts.

Team members to be involve:

● SEO Specialist ● Social Media Marketer ● Data Entry and Mining Expert/Content Developer ● Multimedia Developer ● Web Developer (For on-site maintenance)

Mandatory Monthly/Weekly Efforts

● Monthly Report - Build up a monthly overall seo and ppc report. ○ SEO Report ■ 30 days Traffic Report ● Generate a detailed traffic report for the 30 days of marketing and seo efforts the team did. ■ Keywords Ranking Report ● Track keyword rankings in a global scale and generate the overall keyword ranking report. ■ On-site Health Report - the objective for this report is to maintain current on-site health and detect errors to be fix as well as sections on-site that needs to improve. ● On-site Health Report for the last 30 days of effort. ● Overall site audit report for the 30 days of efforts. ■ Social Media Report ● Social Sharing Report ● A reflection of Traffic Referral Report ■ Conversion & Sales Report ● Goals Tracking Report ■ PPC Campaign Report ● Reflection of the conversion & sales report ■ Documented SEO & Marketing Analysis Report - ● Analyze all data of the said reports and create a documented report to explain what we’ve improve in the past 30 days and also will define target improvements and goals for the next month. ● E Commerce Report - generate a weekly report to gather some sales and product specific data to scale or efforts better for an accurate documented overall seo analysis report. ○ Product Performance ○ Sales Performance ○ Transactions ○ Time to purchase ● Weekly Off-site Strategy Mapping ○ A documented report of what are the SEO & Marketing Effort we should focus on next week. Also this will be a report of the effort that the team have done of the whole week. ● Weekly PPC Campaign Check Up

Timeline: “consistent daily effort”

On-site Optimization - optimization effort within http://www. ______.com that will reflect in our keyword rankings, page authority, social sharing, traffic and brand awareness improvement process.

● Content Development - Publish a minimum of 2 and a max of 4 articles on-site (http://www. ______.com/blog/) in a weekly basis. ○ Article writing ○ Media production ■ Videos ■ Presentation ■ Images & Graphics ● Internal Linking Strategy Implementation ○ Will depend on the on-site strategy build up ● Data Mining - gather data all over the web. ○ research data with in www. ______.com’s industry which we will include on-site. ○ Targeted Demographics / Leads ● Consistent Landing Page Optimization - Every month we’re analyzing traffic behavior and sales and in time we will define what are the improvements we should do based on the reports. ○ A/B Testing Tool Google Analytics Experiments ■ Settings and Configuration of Experiments - Create different versions of your web pages to test (at least two or three version per landing page): ● Web specific to variation elements: ○ Headlines and headers ○ Images and icons ○ Content ○ Calls to action ○ Page layout ● Choose the right objective to test ● Compare how our landing pages perform using a random sample of your visitors ● Define what percentage of your visitors are included in the experiment ● Email Notification of to get updates of the experiment ■ SEO Checklist Process to ensure we’re not violating Google's Webmaster Guidelines. ■ Analyze data to define which experiments have the highest percentage of visitors to purchase. ■ Redo the cycle of the efforts. ○ Google Page Speed Insights - this will make our site fast in mobile, laptops and other devices. ○ Google Structure Data Testing Tool & Structured Data Markup Tool ■ Will optimize our snippets in search results and get crawlers to easily crawl www. ______.com frequently ■ Improve how search engines crawl and index www. ______.com’s content. ○ Product Data Optimization / Improvements ■ Design & Structure Optimization / Improvements ● This is will be implemented base on the conversion and traffic behavior analysis ■ Call to Action Implementation & Improvements ○ Content Analysis & Optimization ■ Keyword Density Check ■ Internal Linking and Anchor text ■ Tags optimization ■ Meta Data Optimization ● HTML 5 Outline Structure Optimization ○ This is for mobile on-site optimization and crawlability. ○ Page speed improvements

Off-site Optimization Timeline: “consistent daily effort”

Social Media Marketing Endeavors - these are all consistent efforts that we will implement throughout the campaign. We’re just going to improve/strategy along the way and it will be defined by our monthly analysis and reports.

1. Major Social Media Accounts a. Facebook b. Twitter c. Pinterest d. Google+ e. YouTube 2. Management & Marketing a. Social Content Creation i. keyowords and Hastags Implementation ii. Infographics Creation iii. Video & Presentation Creation iv. Contextual Information b. Content Sharing & Distribution c. Community Participation/Interaction 3. Social Web Data Research a. Targeting our demographics b. Social Trends with www. ______.com’s niche i. Gather all the facts and information for to define what’s trending & the most relevant results for any search. c. Find the most influential Twitter users for topics related to our niche d. Monitor and analyze related to our niche. 4. Measure and Analyze a. Gather all social endeavor data that we can for the monthly social media marketing report and analysis. 5. Repeat #2 6. Additional Social Media Endeavor a. Social Media Product Promotion Platforms i. http://wanelo.com/ ii. http://www.shapeways.com/ iii. http://trycapsule.com/ iv. http://thinng.com/ v. Sharing product information vi. Infographics Sharing and Submissions vii. Data Mine for other social product sharing platforms where can promote our products to a community of users. viii. Consistently share and promote products in new platforms we can find through data mining..

Content Driven Link Building & Marketing- Consistent link building and marketing efforts throughout the campaign.

● Guest Posting - article submission/posting for link building purposes. Frequency for this effort will depend on the outreach results/feedback.

1. Blogger Link Up Strategy a. Only blog relevant to our niche/demographics 2. Data Mining Related High PR for outreach 3. Haro (Help a Report) Strategy 4. Email Outreach - after we gathered all data from data mining and other guest posting strategies, SEO Specialist must connect/communicate with blog owners, webmasters and moderators for a guest posting proposal. 5. Content Development Process a. Targeting right keywords relevant to the site that we’re going to submit the article.. i. Data will be from the keyword research done during the initial research and the data mining results. b. Topic build up and writing content i. Keyword Implementation & Density 1. Title 2. Meta Data 3. Anchor Text 4. Body of Content 5. Alt Tags c. Writing Informative and contextual article for submission. 6. Submission of Content 7. Repeat #1

● Web 2.0 Content Curation & Sharing - link building using web 2.0 profiles we’ve created during the initial account creation. Frequency for this effort must be consistent to get our expected results. ● Accounts to Manage vi. Content Curation ● Paper.li ● Scoop.it ● Slide.ly ● Story.fy ● Feed.ly vii. Web 2.0 ● WordPress.com ● Weebly ● Tumblr ● Blogger ● TypePad ● MovableType ○ Curating and Process -creating do and no-follow links point to our money site. Take note that the majority of backlinks that we’re building using the content curation strategy are no-follow. i. Curate On-site Content via content curation tools/platforms ii. Distribute it to all Web 2.0 sites and social media accounts. iii. Modify each of the shared/curated post to be unique content which includes our content and other topic related to our niche. iv. One or two URL within the curated contentmust point to our money site “www. ______.com” and has keyword rich anchor text. v. Track email content curation efforts to gather data. vi. Analyze traffic behavior and social/site referral in analytics. vii. Repeat step one

● Email Marketing Campaign - email marketing efforts for product promotion and driving traffic to our landing pages to reflect and get data from our A/B testing/Experiments in Google Analytics. ○ Platform to use: MailChimp ○ Email Campaign Procedure i. Gathering contacts: ● subscribers ● previous customer ● personal contacts ● Data Mining Contacts ii. Content Creation iii. Email Template Development & Design iv. Setup email blasting. Sections of the configuration to bare in mind ● Connect email campaign to analytics and social media platforms available in the option. ● Check urls of the email template if it’s all working and pointing to the right destination. v. Scheduling & sending custom email template. vi. Track email campaign to gather data. vii. Analyze feedbacks and Conversion Rates viii. Repeat Step 1

● Media Files Driven Link Building Strategy - using media files for link building purposes by submissions, sharing, embed and postings. ○ Types of media we can use/create i. Pdf’s ii. Images iii. Infographics iv. Videos v. Presentations vi. audio files, and mp3’s ○ Procedure i. Create/Collect media files ii. Data mine platforms to distribute collected/created media files iii. Submit, post and share. iv. Track v. Repeat & Improve

Pay Per Click Campaign & Shopping Channels Management - This is a paid marketing strategy that promotes/showcase our products in a high value users and demographics.

Incharge and Timeline ● Timeline: a month to reach full/automated processing stage. ● Team members involve for this marketing efforts: Data Entry Expert & SEO Specialist.

PPC Budget Per Account: (To be determine)

● Shopping channels Data Feeds On-ptimization: ○ Accounts: ■ Shopping.com ■ Shopzilla.com ■ PriceGrabber.com ■ Nextag.com ■ GoogleShopping.com ■ Become.com ■ Thefind.com ■ Amazon.com ■ Ebay.com ■ www.alibaba.com ○ Product Data Improvements for all of our shopping channels ■ Will base on the data mining and consistent research of the team ■ Feed Submission, Improvements and Updates ■ Feed Resubmission and Updates for new data, products or whatever have changed in our product data ■ Weekly we should check all of our shopping channel to make sure our product feeds and data reflects our content within www. ______.com. ● Weekly & Monthly Check Up: ○ Accounts: ■ Shopping.com ■ Shopzilla.com ■ PriceGrabber.com ■ Nextag.com ■ GoogleShopping.com ■ Become.com ■ Thefind.com ■ Amazon.com ■ Ebay.com ■ www.alibaba.com ○ Analysis, Tracking and Calculations ■ Weekly check up and calculation on how much did we spent for PPC Cost across all shopping channels. ■ Analyzed and get the ROI of the Month/week ■ Documentation Tracking - a spreadsheet where we track cost/traffic and revenue.