WERS Media Kit 2020

NEW ENGLAND’S PUBLIC MEDIA MUSIC STATION ACHIEVE ROI & CREATE SOCIAL IMPACT

An uncommon public media music platform, WERS offers unique opportunities for local & global brands to enter ’s Top 10, $250M radio market.

2018 WERS Wicked Good Festival on Boston Common 2 WHY WERS?

Our mission is driven by serving Boston’s local communities, and our passion for music drives messaging that benefits local and global brands. 88.9 offers an exceptional… o AUDIENCE o MULTI-PLATFORM PUBLIC MEDIA AUDIO PLATFORM o OPPORTUNITY TO IMPART CREDIBILITY TO YOUR BRAND o EFFICIENT AUDIO BUY o CHARMING ENVIRONMENT, THAT CELEBRATES BOSTON’S LOCAL CULTURE and COMMUNITIES

2018 WERS Wicked Good Festival on Boston Common

3 WERS | 70 YEARS STRONG!

WERS is New England’s longest running public media music platform. We’re a quirky, member supported station, with a dedicated and exceptional audience invested in our brand. Underwriting on WERS not only supports our mission, it’s a signal to our listeners that your brand is part of our community.

Images created by Students as members of the WERS Creative Team

4 WERS | STUDENT RUN & PROFESSIONALLY MANAGED

Broadcast from Emerson College, WERS was voted the #1 College Radio Station in the Country according to the Princeton Review in 2019. WERS actively incubates the next generation of media professionals, imparting on-air, programming, technical and business acumen, all while having fun.

5 WERS | MEDIA FOOTPRINT

Monthly multi-channel engagements connect WERS with an audience of over 450K+

Sources: Nielsen Audio PPM, Boston Metro, A18+ M-Su 6a-12m; Google Analytics, Jan-Dec 2019; Triton Metrics 2019, Constant Contact Feb 2020, Hootsuite Feb 2020

6 INTRODUCING OUR WERS AUDIENCE

AGE

A loyal listening base of 200K+ that trusts the sponsors 5% 22% 18% 34% 21% that support their 18-24 25-34 35-44 45-54 55+ beloved station

HH INCOME EDUCATION 56% 61% HAVE AN INCOME OF HAVE A COLLEGE $100K+ DEGREE OR HIGHER

Source: Nielsen rolling 13 month Aug 2018-Aug 2019. 7 WERS | AUDIENCE

88.9 listeners are educated & affluent, with a dash of quirky, AND are kinda’ cool

WERS offers an eclectic and joyful audio environment, attracting listeners looking for distinctive music programming all connected by our warm, generous, kind and playful student and professional hosts.

8 WERS | AUDIENCE

88.9 CAPTIVATES INFLUENCERS ACROSS THE BOSTON MARKET

WERS Listeners are:

• 100% more likely to lead companies & organizations

• 89% more likely to teach, provide legal representation, or work in arts or media • 18% more likely to practice medicine

…than the average adult 18+ in the Boston Market.

Source: Scarborough R2 2019: Aug18-Aug19. 9 WERS | AUDIENCE

88.9 LISTENERS ARE CONFIDENT ABOUT BUSINESS & FINANCIAL PLANNING WERS listeners are

• 234% more likely to be a Small Business Owner

• 171% more likely to be Self Employed

• 181% more likely to seek out Home Equity Line options

• 89% more likely to invest in the Stock Market

• 77% more likely to seek out 529 plan option

…than the average adult 18+ in the Boston Market.

Source: Scarborough R2 2019: Aug18-Aug19. 10 WERS | AUDIENCE

WERS LISTENERS PREFER LOCAL FLAVORS

88.9 listeners are 162% more likely to eat & drink out locally than the average New England diner.

Source: Scarborough R2 2019: Aug18-Aug19. 11 WERS | AUDIENCE

88.9 LISTENERS ARE HEALTH CONSCIOUS, FIT & GROWING THEIR FAMILIES

WERS listeners are

• 108% more likely to have visited MGH Medical Care in the past 3 years

• 79% more likely to practice Yoga

• 59% more likely in the past 3 years to have received medical services for Maternity Care • 46% more likely to be enrolled in a PPO • 40% more likely to seek out Specialists for Medical Care

• 29% more likely to belong to a Health Club or Gym

…than the average adult 18+ in the Boston Market.

Source: Scarborough R2 2019: Aug18-Aug19. 12 WERS | AUDIENCE

88.9 LISTENERS CRAVE BOSTON’S LOCAL EXPERIENCES

• 136% are more likely to attend Boston Convention Center events

• 41% are more likely to attend a Rock Concert

• 50% are more likely to attend the Symphony

• 47% are more likely to visit Art Museums

• 31% are more likely to attend Live Theater

• 55% are more likely to attend Jazz & Blues Concert

…than the average adult 18+ in the Boston Market

Source: Scarborough R2 2019: Aug18-Aug19. 13 WERS | BENEFITS PUBLIC MEDIA’S HALO EFFECT = POSITIVE BRAND SENTIMENT

69% of public media 75% of public radio 77% of public radio listeners prefer to do listeners hold a higher listeners take action business with opinion of companies in response to companies that support that sponsor public messaging heard on public radio. radio. public radio.

Boston is deeply rooted in public media culture. We listen early, often and digest it all. It’s a proud tradition, and it offers a unique set of benefits to the partners that support listening appetites. This HALO EFFECT translates into positive sentiment for local, regional and global brands and organizations that support public media programming.

Source: Lightspeed Research, NPR State of Sponsorship Survey, March 2019. 14 WERS BENEFITS | PRISTINE AUDIO ENVIRONMENT Listeners tune in to 88.9 for an uninterrupted music discovery experience

5 messaging minutes per hour

17 advertising minutes per hour COMMERCIAL COMMERCIAL RADIO PUBLIC RADIO RADIO PROGRAMMING MUSIC DISCOVERY PROGRAMMING

55 minutes 43 minutes of music per hour of music per hour (on average)

Source: Inside Radio April 2020. 15 WERS BENEFITS | PRISTINE AUDIO ENVIRONMENT Brands stand out in 88.9’s clean, clutter-free messaging environment.

WXKS 4 :20 sponsor spots per hour 28 :30 or :60 ads per hour Frozen II 2019 Vid Ninety Nine Restaurant & Pub Santander DeMoulas Market Basket MA Unclaimed Property WomenHeart Division Oral-B Eversource MA Unclaimed Property Division SBLI Savings Bank Santander Mutual Life Insurance BOSTON USAA Insurance Company MA COMMERCIAL Shutterfly Boston Laser 1-800-GOT-JUNK? RADIO Zatarain's Mike Bloomberg For President Jeep Cherokee Vanda Pharmaceuticals Commonwealth Motors Motion Sickness Study RCN Internet Oral-B Viti Volvo Cars Ideal Image The Weeknd Waterville Valley Resort

Source: WERS M-F 6a-10p schedule Source: Media Monitors 2/25/20 9a WXKS :30 & :60 spots, :15 excluded | Colors=Stop Sets 16 WERS PROGRAMMING | AN ECLECTIC CELEBRATION OF MUSIC AND MUSIC MAKERS

MUSIC DISCOVERY PROGRAMMING THE PLAYGROUND NEW MUSIC, ALTERNATIVE, ETC... MUSIC FOR THE YOUNG & YOUNG AT HEART Mon-Fri 6a-10p, Sat-Sun 4-10p Sat 6-10a

MORNINGS WITH GEORGE KNIGHT STANDING ROOM ONLY MORNING DRIVE BOSTON’S LONGEST RUNNING Mon-Fri 6-10a BROADWAY, THEATRE, & PERFORMING ARTS SERIES AFTERNOONS WITH PHIL JONES Sat 10a-2p, Sun 12-2p MUSIC DISCOVERY AFTERNOON Mon-Fri 2-6p ALL A CAPPELLA LOCAL & NATIONAL A CAPPELLA MUSIC THE SECRET SPOT Sat-Sun 2-4p CLASSIC SOUL, R&B, AND SLOW JAMS Mon-Sun10p-2a CHAGIGAH CONTEMPORARY + TRADITIONAL JEWISH & KLEZMER MUSIC SERIES

FAMILY FRIENDLYSun WEEKENDS 8-11a

LISTEN ON-AIR, STREAMING & SMARTSPEAKER 17 WERS FEATURES | DEEPLY ALIGN YOUR BRAND WITH OUR MUSIC

GEORGE KNIGHT COLLEGE OF MUSICAL ALL NEW FROM 8-9 KNOWLEDGE INTRODUCING BRAND NEW MUSIC QUICK QUIRKY POP UP QUESTIONS ABOUT Mon-Sun 8-9p MUSICIANS AND MUSIC Mon-Fri 6a-10a WICKED LOCAL WEDNESDAY LOCAL ARTISTS LIVE IN STUDIO 4:20 TRAFFIC JAM Wed 9p REGGAE JAM Mon-Fri 4:20p WEEKEND LIVE PLAYING TRACKS FROM OUR STUDIO AND LIVE MIX MONDAY AROUND THE WORLD LIVE RECORDINGS FROM THE WERS Sun 9p STUDIO Mon 5p

LISTEN ON-AIR, STREAMING & SMARTSPEAKER 18 WERS | ANYTIME ANYWHERE

WERS.ORG | STREAMING & SMART SPEAKER The hub of all-things 88.9. WERS.org is THE place to listen and learn. Discover concert and album reviews through our blog, music videos, photography, live mixes, and our WERS livestream.

NEWSLETTER With a growing mailing list of 14K+ subscribers, our newsletter is chock-full of fantastic local and national music information that is informative and delightful. Each month our feature “Small Business Spotlight” highlights hyper-local business partners.

SOCIAL MEDIA WERS is very social. Our multi-platform presence amplifies messaging across platforms.

VIDEO - Youtube.com Sponsors gain YouTube visibility as live bands come into the WERS studio where our video team films local and national bands.

19 WERS PARTNERSHIP OPPORTUNITIES APPROACH: WE WORK WITHIN YOUR BUDGET TO CREATE EFFICIENT CAMPAIGNS THAT ENGAGE YOUR TARGET

ON-AIR: (IN-HOUSE MESSAGING PRODUCTION INCLUDED IN ALL PROPOSALS) • SPOTS • FEATURES

EVENTS: • ONSITE ACTIVATION THROUGHOUT THE YEAR

DIGITAL: • WERS.org • SMART SPEAKER • PRE-ROLL • MEMBER NEWSLETTER • SPONSOR FEATURED NEWSLETTER

20 WERS PARTNERSHOP BENEFITS

TOP 5 REASONS TO PARTNER WITH WERS

1. WERS offers an active, educated and engaged audience in Boston’s Top 10 radio market in an uncluttered messaging environment.

2. WERS offers a multichannel approach that amplifies brands, leveraging on-air, streaming, pre-roll, social media, and newsletter capabilities (to name a few).

3. Boston’s appetite for public media is very high, as New England’s public media music station, our listeners trust brands that partner with public radio.

4. WERS is agile and affordable. We take our mission and your business seriously

5. We really enjoy working with our community partners to amplify their message. Our team is committed to partnering with you through every step of your campaign, from establishing meaningful flights, crafting and producing messaging, to reporting on your total impressions, we’ve got you covered!

2018 WERS Wicked Good Festival on Boston Common

21 ACHIEVE ROI & CREATE SOCIAL IMPACT FOR YOUR BRAND BY SUPPORTING WERS IN 2020

FOR SPONSORSHIP INFORMATION PLEASE CONTACT: Ali Dorman Fernandez Assoc. Director of Underwriting and Partnerships 617.824.3993 | 781.330.9812 [email protected]

NEW ENGLAND’S PUBLIC MEDIA MUSIC STATION