Peanut Trends Agenda

Peanut trends Agenda

Protein and nutrition Sensory and flavours Packaging What’s next Protein and nutrition APAC continues to dominate in F&D launches with peanut ingredients, but Europe leads with peanut-flavored products

Food & drink NPD with peanut ingredients by Food & drink NPD with peanut/peanut butter flavor region, global, 04/16 - 02/18 by region, global, 04/16 - 02/18 28%

35% 25% 24%

26% 18%

19%

15%

5% 4%

Asia Pacific Europe North America Latin America Middle East & Africa Europe Asia Pacific North America Latin America Middle East & Africa

Source: Mintel GNPD Innovation focused in the snack category

Food & drink NPD with peanut ingredients by subcategory and region, global, 04/16 - 02/18 Sauces & Meals & Meal Sugar & Gum Sweet Chocolate Desserts & Ice Region Snacks Bakery Breakfast Cereals Dairy Seasonings Centers Confectionery Spreads Confectionery Cream Asia Pacific 28.6% 69.4% 56.4% 52.0% 27.2% 21.2% 46.8% 33.2% 77.6% 36.8%

Europe 28.2% 12.3% 26.9% 10.1% 31.9% 33.9% 19.9% 25.1% 10.3% 25.7%

North America 24.0% 4.5% 13.9% 4.8% 15.1% 22.2% 15.8% 19.1% 7.5% 25.0%

Latin America 15.1% 12.1% 2.6% 29.7% 16.4% 16.6% 13.0% 16.2% 3.7% 9.7% Middle East & 4.2% 1.7% 0.3% 3.4% 9.5% 6.1% 4.5% 6.4% 0.9% 2.8% Africa

Food & drink NPD with peanut/peanut butter flavor by subcategory and region, global, 04/16 - 02/18

Processed Fish, Sauces & Meals & Meal Other Savoury Sugar & Gum Sweet Region Snacks Soup Hot Beverages Meat & Egg Products Seasonings Centers Beverages Spreads Confectionery Spreads Asia Pacific 16.2% 33.3% 53.3% 47.5% 20.5% 28.6% 5.3% 37.5% 42.9% 27.0%

Europe 31.1% 50.0% 33.3% 23.0% 38.6% 28.6% 21.1% 25.0% 9.3% 32.4%

North America 33.5% 0.0% 6.7% 14.8% 34.1% 28.6% 57.9% 37.5% 5.8% 15.1%

Latin America 15.4% 16.7% 6.7% 9.8% 6.8% 0.0% 10.5% 0.0% 37.9% 16.4%

Middle East & Africa 3.9% 0.0% 0.0% 4.9% 0.0% 14.3% 5.3% 0.0% 4.1% 9.1%

Source: Mintel GNPD Nuts appreciated as fat sheds stigma

73% of UK consumers believe that nuts are a good source of fat

Tribe Infinity Peanut Butter & Banana Flapjack (UK) 13g healthy fat

Source: Mintel GNPD; Mintel Reports; https://www.foodbev.com/news/wessanen-expands-whole-earth-high-oleic-peanut-butter-range/

Peanuts blossom in protein craze

High protein claims in food & drink NPD, global

All food & drink Food & drink with peanut ingredients Food & drink with peanut/peanut butter flavor Proportion of snack NPD with 9% high protein claims, global, 4/16 – 2/18 8% 7% 5% 6% All 5%

4% 9%

3% …with peanut ingredients 2% 20% 1% …with peanut/peanut 0% butter flavor 2014 2015 2016 2017

Source: Mintel GNPD; www.groundnut.com Athlete focused peanut snacks

Hershey’s Gold Peanuts & Pretzels Caramelized Creme Bar (US) Picky Bars Lauren's Mega Average weekly sales: $528,377 Nuts Peanut Butter Booyah Cumulative sales after 11 weeks on shelf: $5,812,150 Real Food Bars (US)

Source: Mintel GNPD; Peanuts shine as a natural plant-based protein

40% Nuts as a preferred sources of ‘non-traditional’ proteins (2017), % of consumers Desire for Spanish consumers are incorporating protein more protein into their diets compared to a year ago (2017 Q4) 79 72 72

59 50% 55 Desire for natural Of French consumers believe that protein ingredients added to food and drink products to make them high in protein are worrying (2017)

68% Desire for plant Of Italian consumers are striving to based protein get more of their protein from plant- France Germany Italy Spain Poland based sources (2017)

Source: Mintel Reports Peanuts as part of a natural plant-based energy source

22 Days Nutrition Peanut Butter Aloha Peanut Butter Chocolate Bounce Peanut Flavoured Protein Energy Chocolate Chip Plant Protein Bar (US) Chip Plant-Based Organic Protein Bars Ball (Sweden) (US) Described as a vegetarian protein energy ball

Source: Mintel GNPD Snack bars are using peanuts to push on the protein content

Nature Valley XL Protein Peanut Butter Chimpanzee Crunchy Peanut Energy Bear Naked Peanut Butter & Honey FitJoy Chocolate Peanut Butter Dark Chocolate Chewy Bars (US) Bar (Germany) Energy Bar (Australia) Protein Bar (US)

Source: Mintel GNPD Part of a protein bundle

Oscar Mayer P3 Portable Protein Pack with Chicken, Crystal Farms Ready Egg Go Hard-Boiled Egg with Asda Properly Pepped Up Protein Mix (UK) Peanuts & Cheddar (Puerto Rico) Roasted Peanuts & Colby Jack Cheese (US) Contains black pepper cashews, edamame beans, savoury chickpeas and roasted redskin peanuts

Source: Mintel GNPD Peanut butters get additional energy boost from protein and caffeine

Oh Mega High Protein Peanut Butter Kodilar Natural Life Peanut Butter Steam Caffeinated Peanut Butter (US) The Pro Bar Peanut Butter with with Chocolate Flavour (South Africa) with Whey Protein (Brazil) With green coffee extract Caffeine (US) Made from deliciously dry-roasted With yerba mate extract

crushed peanuts, whey protein

concentrate, omega-3 flaxseed oil, cocoa and a dash of honey

Source: Mintel GNPD Peanut butter puffs emerge as the new healthy snack

Popchips Peanut Butter Nutter Puffs (US) Puffworks Peanut Butter Puffs (US) P-NUFF Crunch Baked Peanut Puffs (US)

Source: Mintel Reports; http://popchips.com/products/nutter_puffs_peanut_butter; http://pnuff.com/the-product/

Peanut flour emerges as a high protein baking ingredient

of US Millennials are interested in gluten-free foods 88% made with fruit, vegetable, or nut flour

Holy Nuts Peanut Flour (Brazil) Soulfood Low Carberia Peanut Flour (Germany) Sukrin Peanut Flour (UK) The gluten-free product is rich in proteins and The rich in protein product is low in This naturally gluten free fine flour from roasted resveratrol, which is a powerful antioxidant. carbohydrate, free from gluten, lactose and fat-reduced peanuts is packed with nutrition soya, and suitable for vegans and vegetarians including 50% protein and 11% fibre

Source: Mintel GNPD; Mintel Reports Peanuts increasingly part of an energizing breakfast

of UK consumers agree that having nuts as part 48% of breakfast is a good way to start the day

Nature's Path Nature Valley Nut Butter Wholegrain Oat The GFB PB+J Gluten Free Power Organic Peanut Butter Granola (US) Biscuits with Peanut Butter Filling (Australia) Breakfast (US)

Source: Mintel GNPD; Mintel Reports Emhurst launches peanut milk as an alternative plant-based milk Sensory and flavours

Peanuts adding that touch of indulgence in otherwise healthy products

Dannon Light & Fit Greek Halo Top Peanut Butter Cup Ice Crunch Peanut Butter Delight Cream (US) Yogurt (US) Average weekly sales: $613,029 Average weekly sales: $73,405 Cumulative sales after 70 weeks on Cumulative sales after 84 weeks on shelf: $42,912,000 shelf: $6,166,030

Source: Mintel GNPD Peanuts adding indulgence to vegan products

Ben & Jerry's P.B. & Cookies Non-Dairy Frozen Uncle Eddies Vegan Peanut Butter Chocolate- Phat Fox Peanut Butter Dairy-Free Frozen Dessert (Australia) Chip Cookies (US) Dessert (South Africa)

Source: Mintel GNPD Adding multi-textural experience

Kind Protein From Real Food Crunchy Road Crew Crunch Peanut Butter Pass Peanut Butter Bars (US) Snacking Clusters (Canada) Average weekly sales: $54,161 This kosher certified product is a mix of Cumulative sales after 11 weeks on creamy peanut butter, peanuts, rice shelf: $595,772 puffs, pretzels and milk chocolate chunks

Source: Mintel GNPD Nostalgic flavors appeal to consumers

I like flavours that remind me of my past (eg childhood, traditions), 2017, % of respondents 90

0 Master of Malt Peanut Butter & Jam Old MaMère Confections Salted Caramel France Germany Italy Spain Poland Fashioned (UK) Popcorn (South Africa) Handmade in small batches by local artisans for a nostalgic taste

Source: Mintel GNPD; https://www.masterofmalt.com/pre_bottled-cocktails/aske-stephenson/peanut-butter-and-jam-old-fashioned-liqueur Savoury flavours get bolder

Europe: consumer preferences for hot/spicy, smoked and sour/bitter flavours in food (2016) France Germany Italy Spain Poland Hot/spicy flavours 37 35 40 33 43 Smoked flavours 28 29 32 34 32 Sour/bitter flavours 10 13 8 15 19

Graze Sweet Memphis BBQ (US) SunTree Snack Foods Cajun Style Lamb Jerky Mogyi Crasssh! Roasted Peanuts in Bacon Trail Mix (US) Flavoured Crispy Coating (Hungary) Comprises salsa flavored peanuts, wild Comprises lamb jerky, Cajun style corn sticks, rice sticks and BBQ flavored peas. roasted salted corn nuggets, peanuts and almonds

Source: Mintel GNPD; Mintel reports Botanical flavours become popular as consumers opt for plant-based diets

29% of German consumers prefer botanical flavors in food products Duyvis Sweet Chilli & Basil Coated Kodilar Natural Life Sem Glúten Nut's Peanut (Netherlands) Antioxidant Snack Bar with Cranberry, Goji Berry and Hibiscus (Brazil)

Source: Mintel GNPD; Mintel reports Growing interest in fermented foods

At Empire State South, F&W Chef-in-Residence Hugh Acheson’s Atlanta restaurant, chef Josh Hopkins ferments green peanuts in two ways: in a basic mix of sugar, salt and water, and in an unusual mix of sugar, salt, coconut water and buttermilk. The peanuts ferment for up to a week and a half, leaving them crunchy and full of funky flavor. Hopkins uses the peanuts fermented in water, sugar and salt in a salad with roasted peppers, arugula and couscous with a fennel pollen vinaigrette. The coconut-buttermilk fermented peanuts are served in a ragout of eggplant, apple and scallions with farro and harissa aioli.

Mindful Foods Byron Bay Organic & Kam Yuan Korean Kimchi Flavoured Activated Nuts Long-Soaked with Peanut (China) Probiotic Kombucha (Australia)

• Source: Condiments and Dressings - UK - January 2018; http://www.foodandwine.com/blogs/4-new-ways-eat-fresh-peanuts Category blurring: Doritos introduces multidimensional peanut snacks coated in classic Doritos

From PepsiCo’s Frito-Lay Division, the first-of-their-kind and newest Doritos offerings “add another snacking dimension for fans, complete with unique multidimensional packaging inspired by the iconic triangle-shaped Doritos tortilla chips,” according to Plano, TX-based Frito-Lay. “The sturdy, portable packaging can be opened and closed for snack sessions throughout the day.”

• https://www.packworld.com/article/package-design/shape/dimensional-doritos-pack-gains-inspiration-triangular-shaped-snack Packaging

Leveraging the popularity of on-the-go solutions

Sanvesi Sportime Nut, Seed & Fruit Whitworths Shots Cranberry & Snack Mix (Spain) Almond Mixed Nuts and Dried Fruits (UK)

On-the-go and sharing format inspiration from other categories

Source: MinteL GNPD Going green

48% 46% 36% of US 35-54 year olds report recycling most of Italian bottled water drinkers feel guilty if of Australian consumers prefer products that of their food packaging they don’t recycle their plastic water bottles are sold in eco-friendly packaging

Reusable No wastage Edible packaging

Source: Mintel GNPD; Mintel reports; Mintel Trends Clean label translated into minimalistic packaging

Antidote Juice Karotte Kid Juice (Germany) Rxbar Peanut Butter Chocolate Protein Bar (US) Daylesford Organic Cashew Butter (UK)

Source: Mintel GNPD; What’s next

Rising interest in African cuisine could make room for more peanuts in savoury foods

Of US consumers express interest in 52% seeing more African food at grocery stores

Of US consumers express interest in seeing 18% African flavoured soups at grocery stores

Unilever launches Red Red – a Ghanaian-inspired vegan lunch pot

Daily Soup Creamy Kleinste Soep Fabriek Exotic Glory African Peanut Soup (Germany) South African Peanut Soup (Netherlands)

Source: Mintel GNPD; Mintel reports; https://www.theredred.co.uk

In place of beans

Source: https://www.bonappetit.com/recipe/boiled-peanut-hummus; https://www.cookingchanneltv.com/recipes/craigs-bbq-boiled-peanuts-3404886

Peanuts for weaning

80% Of German consumers expose their youngest child to a variety of food so they don’t develop allergies

Fréyda's Feeding Food Oat & Nut Bar for Nursing Moms (UK)

Source: https://www.fatherly.com/gear/the-fda-approves-tech-for-helping-prevent-peanut-allergies/ Bringing ultra provenance and traceability to peanuts

Source: http://www.dirtyinc.com.au/dirty_stuff/our_farmers; http://www.dirtyinc.com.au/ Take-aways

The natural, plant-based protein As high-protein products enter into the mainstream, the focus now is more on the source of protein. A natural, plant-based source protein like peanut can be popular.

Adding indulgence Peanut butter can be used to add permissible indulgence to healthier and to vegan items.

The popularity of Asian cuisines has already opened up doors for World cuisines open up new the use of peanuts in savoury foods, and now the growing opportunities interest in African cuisine could lead to more peanuts in soups and ready-meals.

Traceability is increasingly sought after as the reassuring clean Cleaner, traceable peanuts label. Inspiration can be taken from other categories to communicate this natural claim, even through the packaging. Thank you, get in touch!

Maria Sisci

[email protected]

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