Nation Branding and the SDGs

Narrative PR Summit 2018 Cairo, October 28, 2018

Mahmoud Mohieldin Senior Vice President Group

The SDGs present a major opportunity for substantive transformation and progress

Global development agendas serve as a guide for countries to determine their national development path

3 There are multiple paths of sustainable development

Invest in three areas: *Human World Bank *End extreme poverty development twin goals *Boost shared prosperity *Inclusive growth and infrastructure *Resilience

Sustainable *People *Planet *Partnership *17 goals Development *Prosperity *Peace *169 targets Goals

*Commitment to pluralist democracy based on rule of law and respect of human rights OECD Undergo in-depth reviews by technical *Adherence to open & transparent Accession OECD committees market economy principles *Shared goal of sustainable development Global Indices: Benchmarks to Sustainable Development

Coordination of development agendas The Colombian Example

NAT’L DEV PLAN National Development Plan 2014- 2018

Active national agendas determine actions related to at least 146 SDG targets - 86%

7 Source: Colombia’s HLPF presentation Effects of disruptive changes Harnessing the e.g. tech impact of disruptive changes requires a Invest in resilience (incl. Invest in human capital comprehensive social protection) Invest in infrastructure policy framework Enablers Finance Data STI

Achieving the SDGs

8 Adapted from: WDR 2019 Changing Nature of Work, World Bank, 2018 InvestingInvesting in in Human Human Capital Capital

Launched in October during Annual Meetings Building blocks of the human capital: • Survival – Will kids born today survive to school age? • School – How much school will they complete and how much will they learn? • Health – Will kids leave school in good health and be ready for further learning and/or work? HUMAN CAPITAL INDEX

10 Digital economy can help achieve UN Sustainable Development Goals (SDGs) and WBG’s twin goals The scale and speed of disruption is affecting Inclusive Digital Smart Education traditional sectors. Growth Energy

Digital Smart Changing how we collect, Transport Agriculture store, access, analyze and present data. Jobs DIGITAL Improving production Digital ECONOMY eCommerce techniques to increase Health efficiency, affordability, Competitive and speed. Economy

Digital Industry Transforming how we Culture 4.0 interact with the world and deliver/ receive Efficiency services.

Digital economies require safeguards to ensure robust job markets, and possible downside risks

11 A Digital Economy Moonshot

Every Individual, Business and Government to be Digitally Enabled by 2030 Investing in Resilience

Social protection and labor regulation can help manage labor market challenges

Source: WDR 2019 13

Data is the new oil

15 Finance will need to come from all sources

16 Big picture of developing countries' total Finance will need resource receipts to come from all sources

FDI Net Inflows (% of GDP) Fintech Tax revenues 8 6 4 2 0

Low & middle income World 17 Middle East & North Financing sustainable development Opportunities for the private sector

The SDGs open up US$12 trillion of market opportunities in four economic systems:

• These economic systems represent around 60 percent of the real economy and are critical to meeting the SDGs.

• To capture these opportunities in full, businesses need to pursue social and environmental sustainability as avidly as they pursue market share and shareholder value.

• If a critical mass of companies joins us in doing this now, they will become an unstoppable force.

• If they don’t, the costs and uncertainty of unsustainable development could swell until there is no viable world in which to do business. 18 Source: Better Business Better World Report, January 2017 Financing sustainable development Opportunities for the private sector

12 largest business themes in a world economy heading for the SDGs

19 Source: Better Business Better World Report, January 2017 20

3.4m

5.2m 6.57m 757,000 5m 6.27m 7.27m 4.3m 1.3m 5.7m 457,000 8.75m 738,000 441,000 9.65m

3.66m

3.2m 104,000

5.6m

4.47m

5m

3.2m

245,000 1.27m 366,000

1.5m

المصدر: الجهاز المركزى للتعبئة العامة واإلحصاء، كتيب "مصر فى أرقام 2018"

Thank You worldbankgroup.org/sdgs Follow us on twitter @WBG2030

Mahmoud-Mohieldin on

Mahmoud Mohieldin @wbg2030 24 Senior VP worldbank.org/sdgs