Nation Branding and the SDGs
Narrative PR Summit 2018 Cairo, Egypt October 28, 2018
Mahmoud Mohieldin Senior Vice President World Bank Group
The SDGs present a major opportunity for substantive transformation and progress
Global development agendas serve as a guide for countries to determine their national development path
3 There are multiple paths of sustainable development
Invest in three areas: *Human World Bank *End extreme poverty development twin goals *Boost shared prosperity *Inclusive growth and infrastructure *Resilience
Sustainable *People *Planet *Partnership *17 goals Development *Prosperity *Peace *169 targets Goals
*Commitment to pluralist democracy based on rule of law and respect of human rights OECD Undergo in-depth reviews by technical *Adherence to open & transparent Accession OECD committees market economy principles *Shared goal of sustainable development Global Indices: Benchmarks to Sustainable Development
Coordination of development agendas The Colombian Example
NAT’L DEV PLAN National Development Plan 2014- 2018
Active national agendas determine actions related to at least 146 SDG targets - 86%
7 Source: Colombia’s HLPF presentation Effects of disruptive changes Harnessing the e.g. tech impact of disruptive changes requires a Invest in resilience (incl. Invest in human capital comprehensive social protection) Invest in infrastructure policy framework Enablers Finance Data STI
Achieving the SDGs
8 Adapted from: WDR 2019 Changing Nature of Work, World Bank, 2018 InvestingInvesting in in Human Human Capital Capital
Launched in October during World Bank Group Annual Meetings Building blocks of the human capital: • Survival – Will kids born today survive to school age? • School – How much school will they complete and how much will they learn? • Health – Will kids leave school in good health and be ready for further learning and/or work? HUMAN CAPITAL INDEX
10 Digital economy can help achieve UN Sustainable Development Goals (SDGs) and WBG’s twin goals The scale and speed of disruption is affecting Inclusive Digital Smart Education traditional sectors. Growth Energy
Digital Smart Changing how we collect, Transport Agriculture store, access, analyze and present data. Jobs DIGITAL Improving production Digital ECONOMY eCommerce techniques to increase Health efficiency, affordability, Competitive and speed. Economy
Digital Industry Transforming how we Culture 4.0 interact with the world and deliver/ receive Efficiency services.
Digital economies require safeguards to ensure robust job markets, and possible downside risks
11 A Digital Economy Moonshot
Every Individual, Business and Government to be Digitally Enabled by 2030 Investing in Resilience
Social protection and labor regulation can help manage labor market challenges
Source: WDR 2019 13
Data is the new oil
15 Finance will need to come from all sources
16 Big picture of developing countries' total Finance will need resource receipts to come from all sources
FDI Net Inflows (% of GDP) Fintech Tax revenues 8 6 4 2 0
Low & middle income World 17 Middle East & North Africa Financing sustainable development Opportunities for the private sector
The SDGs open up US$12 trillion of market opportunities in four economic systems:
• These economic systems represent around 60 percent of the real economy and are critical to meeting the SDGs.
• To capture these opportunities in full, businesses need to pursue social and environmental sustainability as avidly as they pursue market share and shareholder value.
• If a critical mass of companies joins us in doing this now, they will become an unstoppable force.
• If they don’t, the costs and uncertainty of unsustainable development could swell until there is no viable world in which to do business. 18 Source: Better Business Better World Report, January 2017 Financing sustainable development Opportunities for the private sector
12 largest business themes in a world economy heading for the SDGs
19 Source: Better Business Better World Report, January 2017 20
3.4m
5.2m 6.57m 757,000 5m 6.27m 7.27m 4.3m 1.3m 5.7m 457,000 8.75m 738,000 441,000 9.65m
3.66m
3.2m 104,000
5.6m
4.47m
5m
3.2m
245,000 1.27m 366,000
1.5m
المصدر: الجهاز المركزى للتعبئة العامة واإلحصاء، كتيب "مصر فى أرقام 2018"
Thank You worldbankgroup.org/sdgs Follow us on twitter @WBG2030
Mahmoud-Mohieldin on
Mahmoud Mohieldin @wbg2030 24 Senior VP worldbank.org/sdgs