IAAPA Honors Attractions Industry's Best with IAAPA Brass Ring Awards Presented at IAAPA Attractions Expo 2015
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FOR IMMEDIATE RELEASE November 18, 2015 IAAPA Honors Attractions Industry's Best with IAAPA Brass Ring Awards Presented at IAAPA Attractions Expo 2015 (Orlando, Florida, US) – The International Association of Amusement Parks and Attractions (IAAPA) presented the IAAPA Brass Ring Awards on November 18 during IAAPA Attractions Expo 2015 in Orlando, Florida. The awards were presented to amusement parks, water parks, zoos, aquariums, museums, family entertainment centers (FECs), and suppliers from around the world to honor excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products, and family entertainment centers. This year, IAAPA presented two new awards. The first award recognizes team member incentives in the Human Resources Excellence category with the "Best Employee Engagement" award. Two parks were recognized with this award: a park with overall guest attendance of more than 1 million in the previous year and one with overall attendance under 1 million. IAAPA also presented a "New Concept" award to an exhibitor at the Orlando, Florida, trade show. The tradition of the brass ring, a term now synonymous with spectacular achievement, dates back to the 1800s. Rings were suspended above carousel riders; low enough for them to grasp, but high enough to pose a challenge. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a valuable treat. Skilled riders who grabbed a brass ring often earned prizes, including a free ride on the carousel. The IAAPA Brass Ring Awards are similarly prestigious, marking achievements of excellence throughout the global attractions industry. The winners of the 2015 IAAPA Brass Ring Awards are: TOP FAMILY ENTERTAINMENT CENTER (FEC) OF THE WORLD AWARD Winner, North America: HeyDay Entertainment, Norman, Oklahoma, United States; www.heydayfun.com Winner, International: Kidz Kingdom FEC at Rainbow's End Theme Park, Auckland, New Zealand; rainbowsend.co.nz/rides/kidz-kingdom FOOD AND BEVERAGE EXCELLENCE Best New Innovation in Food and Beverage: "Fresh Made Churros," Whiting's Food, Santa Cruz, California, United States; www.whitingsfoods.com Best New Menu Item: "Makin' Whoopie Pies," Hershey Park, Hershey, Pennsylvania, United States; www.hersheypark.com GAMES AND RETAIL EXCELLENCE Best Game Experience: "Kentucky Derby," Gröna Lund Tivoli, Stockholm, Sweden; www.gronalund.com Best Game Operator: Bashar Haj Basan, Skara Sommarland, Axvall, Sweden; www.sommarland.se Hard Good More than 1 Million Attendance: "Harley Quinn 3-D Ceramic Mug," Warner Bros. Movie World, Gold Coast, Queensland, Australia; movieworld.com.au Hard Good Under 1 Million Attendance: Noah's Ark Plush with Removable Animals, The Holy Land Experience, Orlando, Florida, United States; www.holylandexperience.com Merchandise Display More than 1 Million Attendance: "Lucky's Toys," Silver Dollar City, Branson, Missouri, United States; www.silverdollarcity.com Merchandise Display Under 1 Million Attendance: "Redemption Center," Kalahari Poconos Mountain Resort, Pocono Manor, Pennsylvania, United States; www.kalahariresorts.com/pennsylvania Soft Good More than 1 Million Attendance: "Batman vs. Villains" Reversible Jacket, Warner Bros. Movie World, Gold Coast, Queensland, Australia; movieworld.com.au Soft Good Under 1 Million Attendance: "Bag to Life" Tote Bag, Africam Safari, Puebla, Mexico; www.africamsafari.com HUMAN RESOURCES EXCELLENCE NEW AWARD - Best Employee Engagement Initiative Program More than 1 Million Attendance: Ocean Park, Hong Kong SAR, China; www.oceanpark.com.hk NEW AWARD - Best Employee Engagement Initiative Program Under 1 Million Attendance: Hurricane Alley Waterpark, Corpus Christi, Texas, United States; www.hurricanealleycc.com Best Employee Reward and Recognition Program More than 1 Million Attendance: Lagoon Amusement Park, Farmington, Utah, United States; www.lagoonpark.com Best Employee Reward & Recognition Program Under 1 Million Attendance: Africam Safari, Puebla, Mexico; www.africamsafari.com Best Innovation in a Training Program More than 1 Million Attendance: N Kid Corporation, Ho Chi Minh City, Vietnam; nkidcorp.com Best Innovation in a Training Program Under 1 Million Attendance: Africam Safari, Puebla, Mexico; www.africamsafari.com LIVE ENTERTAINMENT EXCELLENCE The Spirit Award recognizes IAAPA members committed to excellence in training and professional development in the area of entertainment. Winner: Maggie Lattrell, Hersheypark, Hershey, Pennsylvania, United States; www.hersheypark.com Best Female Performer: Samantha Eberhardt, Six Flags America, Upper Marlboro, Maryland, United States; www.sixflags.com/america Best Male Performer: Jesse Brown, Six Flags Fiesta Texas, San Antonio, Texas, United States; www.sixflags.com/fiestatexas Best Atmospheric/Street Show Performance Act: "Cocoa Rhythm Factory," Hersheypark, Hershey, Pennsylvania, United States; http://www.hersheypark.com Best Edutainment Performance Act: "Opening Night Critters," Busch Gardens Tampa, Tampa, Florida, United States; seaworldparks.com/en/buschgardens-tampa Best Sports Show Performance Act: "Mission Ferrari," FLPM/ Ferrari World Abu Dhabi, United Arab Emirates; www.ferrariworldabudhabi.com Best Multimedia Spectacular: "Paint the Night," Disneyland and Hong Kong Disneyland, Anaheim, California, United States; Hong Kong SAR, China; disneyland.disney.go.com ; www.hongkongdisneyland.com Note: The following awards categories are broken down by the size of the production budget for the show. Best Overall Production, $25,000 or Less: "Humanimal," Africam Safari, Puebla, Mexico; www.africamsafari.com Best Overall Production, $25,001–$50,000: "Dr. Fright's Dead Man Party," Six Flags Over Georgia, Austell, Georgia, United States; www.sixflags.com/overgeorgia Best Overall Production, $50,001–$100,000: "Flash Band Beat," Universal Studios Japan, Osaka, Japan; www.usj.co.jp Best Overall Production, $100,001–$200,000: "Surpr'ice with the Gods of Greece," Europa-Park, Rust, Baden, Germany; www.europapark.de Best Overall Production, $200,001–$400,000: "Spook Me! The Europa-Park Musical," Europa-Park, Rust, Baden, Germany; www.europapark.de Best Overall Production, $400,001–$700,000: "Dollywood's A Christmas Carol," Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com Best Overall Production, $700,001– $1 million: "Life," Kolmården Wildlife Park, Kolmården, Sweden; www.kolmarden.com/sprak/ Best Overall Production, More than $1 Million: "King Triton's Concert," Tokyo DisneySea, Chiba Prefecture, Japan; www.tokyodisneyresort.jp MARKETING EXCELLENCE Digital Marketing Campaign: Wuhu Fantawild Resort, Shenzhen, People's Republic of China; www.fantawild.com Integrated Marketing Campaign: Gröna Lund Tivoli, Stockholm, Sweden; www.gronalund.com Outdoor Advertisement: Xcaret, Cancún, Mexico; www.xcaret.com.mx Best Social Media Campaign: Heineken Experience, Amsterdam, Netherlands; www.heineken.com Some marketing awards are divided into the following class distinctions: Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000, Class 2: Zoos and Aquariums, Class 3: Amusement Parks and Attractions—including Water Parks—with annual attendance of 250,001- 1 million, Class 4: Amusement Parks and Attractions—including Water Parks—with annual attendance of more than 1 million. Public Relations Program Class 1: Reunion Tower, Dallas, Texas, United States; www.reuniontower.com Public Relations Program Class 2: Dolphin Discovery, Cancún, Quintana Roo, Mexico; www.dolphindiscovery.com Public Relations Program Class 3: Elitch Gardens Theme and Water Park, Denver, Colorado, United States; www.elitchgardens.com Public Relations Program Class 4: Gröna Lund Tivoli, Stockholm, Sweden; www.gronalund.com Audio Commercial Class 1: Cliff's Amusement Park, Albuquerque, New Mexico, United States; www.cliffsamusementpark.com Audio Commercial Class 2: California Academy of Sciences, San Francisco, California, United States; www.calacademy.org Audio Commercial Class 3: White Water Bay, Oklahoma City, Oklahoma, United States; www.whitewaterbay.com Audio Commercial Class 4: Six Flags Over Texas, Arlington, Texas, United States; www.sixflags.com/overtexas Digital Video Commercial Class 1: Luna Park in Coney Island, Brooklyn, New York, United States; lunaparknyc.com Digital Video Commercial Class 2: West Midland Safari Park, Worcestershire, England, United Kingdom; www.wmsp.co.uk Digital Video Commercial Class 3: Silverwood Theme Park, Athol, Idaho, United States; www.silverwoodthemepark.com Digital Video Commercial Class 4: Europa-Park, Rust, Baden, Germany; www.europapark.de BEST NEW PRODUCT Impact Award recognizes the best new product or service in the amusement parks and attractions industry. Winner: Sally Corporation, Jacksonville, Florida, United States; www.sallycorp.com Major Theme/Amusement Park Ride/Attraction: Sally Corporation, Justice League: Battle for Metropolis 4D, Jacksonville, Florida, United States; www.sallycorp.com Water Park Ride/Attraction: ProSlide Technology, FlyingSAUCER/RicketBLAST, Ottawa, Onatario, Canada; www.proslide.com Family Entertainment Center Ride/Attraction: Walltopia, Rollglider, Pittsburgh, Pennsylvania, United States; http://walltopia.com Technology Applied to Amusements: WhiteWater West Industries Ltd., Slideboarding, Richmond, British Columbia, Canada; www.whitewaterwest.com Coin-Operated Arcade and Redemption Equipment: Innovative Concepts in Entertainment, Inc., Angry Birds Arcade, Clarence, New