Endless Experiences

ENDLESS EXPERIENCES Vivaticket’s Mission is to be the strategic partner of every event OVERVIEW organizer, providing both technological solutions and related services, STRUCTURE in order to enhance performance and results.

MARKETS BUSINESS AREAS VIVATICKET S.p.A. SPORT TICKETING AND ACCESS CONTROL Soccer, Basketball, Tennis, Swimming, etc. In house development of onsite and web solutions, CULTURAL VENUES including software and hardware, professional services, VIVATICKET VIVATICKET VIVATICKET Best Union Middle VIVATICKET VIVATICKET Museums, Historical Palaces, Art Exhibition, etc. maintenance Inc. Ticketing Ltd Pte. Ltd. East DMCC s.a.s. Pty Ltd THEATERS B2C SALES Lyric, Drama, Musicals, Operas, etc. Retail ticket sales and marketing campaigns, through Big Bang our network of box offices, shops and web portals Best Union Middle LEISURE S.r.l. East Dubai Branch Theme and Water parks, Zoos, Aquariums, Towers, etc. EVENT MANAGEMENT TRADESHOWS Complete support to the organizer in all phases of the event creation and roll out. VIVAEVENTS Expos, Exhibition centers, Exhibition Events, Fairs, etc. S.r.l. LIVE ENTERTAINMENT STAFFING SERVICES Steward, hostess, cashiers, security, interpreters, etc. Concerts, Live Events, Live Music, Festival, etc. Ticketing Companies CORPORATE EVENT PRODUCTION Barley Arts Concept, planning, design, promotion and all services Int. Ltd Events Companies for shows and events TRACK RECORDS

In June 2018, Best Union On September 23rd, Best Union Company S.p.A. is delisted from Company SpA was established In April, Best Union acquires 55% In May, Best Union acquires the Italian Stock Exchange and in Bologna. EBC, a company In 2005, new investors entered the In April, Best Union Company of Teleart, a company specialised 100% of IREC shares, a Best Union acquires 100% takes on a new challenge focusing specialised in event management and share capital: Pavarotti International, S.p.A acquires OmniTicket Group, in the visiting experience and company based in Poitiers and of Enta Australasia, a leading more and more on the B2C ticketing activities, and a software owned by Maestro Luciano Pavarotti, a leading international company in the collaboration with exhibition Paris, specialised in ticketing company in ticketing and CRM market, launching an important house, are 50/50 shareholders. acquires 20% of the shares, Giorgio access control and ticket distribution events. In April, it also acquired technologies and access control solutions, and the ticketing rebranding operation involving The founders are Luca Montebugnoli Seragnoli’s King S.p.A. acquires 15% for the leisure, entertainment and 100% of Charta, a leading in the culture and entertainment business unit of Zucchetti all the group’s companies: Best and Luana Sabattini, EBC’s partners. of the share capital. culture markets. company in event management. industries. Regulus. Union becomes Vivaticket.

1999 2005 2009 2011 2014 2016 2018

2000 2008 2010 2013 2015 2017 In July, the company Jumpy, In May, Best Union Company S.p.A., Best Union acquires 100% In July, Best Union acquires 100% Best Union becomes In July, Best Union acquires belonging to Fininvest Group, the only company in the sector, is of Ticketweb.it, active in the of Enta Ticketing Solution Ltd, a Ticketing and Access 100% of Bookingshow Ticketing listed on the Italian Stock Exchange. promotion, sales and booking of London-based company operating acquires 20% of the company Control Partner for EXPO shares, a company based in In the same year, 65% of Team tickets, as well as 100% of Amit’s in the ticketing sector with an through a capital increase operation. 2015 in Milan. Foggia, Italy, operating on the 2015, active in the management of important customer base in the shares, a company operating in Italian market in the field of reception services for exhibitors and theatre industry. the ticketing and management of online and retail ticketing. visitors, is acquired. automated box offices. Vivaticket has 18 operational sites and it is active The Group has performed a considerable growth trend since the WORLDWIDE with its installations in 40 countries. FINANCIALS IPO on the Italian Stock Exchange, moving from 11.5 million euros Headquarters in Bologna, bases in Brisbane, Dubai - JLT, Dubai - in 2008 to over 80 million in 2017, highlighting a growth rate over DEVELOPMENT Deira, Foggia, London, Lugo, Milan, Orlando, Paris, Palermo, Poitiers, 24% in the period. Rho, Rimini, Rome, Singapore, Sydney and Venice.

CAGR 2008-2017: 80.821

Norway Sweden 24.51% Finland Iceland Denmark 60.359 56.749 Scotland Netherlands China Belgium England Hong Kong 50.084 Wales Japan Ireland Singapore France Malaysia 39.138 Germany Australia 32.684 Romania 30.790 Bulgaria 26.063 Canada Portugal Albania 20.731 United States of America Spain Turkey Mexico Italy Cyprus Jamaica Malta Egypt 11.235 Dominican Republic Morocco Saudi aArabia Brazil Tunisia United Arab Emirates 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Kuwait In the last fiscal year, the Group has focused mainly on the The Group confirms the willingness to achieve steady growth of B2C-related activities, which continue FINANCIALS development of B2C activities, with particular emphasis on Live to be one of the key drivers of the Group’s growth strategy, starting from countries with a consolidated Entertainment and Sport segments in Italy, and carried on the structure and presence. consolidation process of Leisure and Cultural sectors, both in domestic and foreign markets.

MAIN ECONOMICAL AND FINANCIAL KPIs 2013 - 2017 Source: internal processing – 2017 revenues Ticketing Systems GEARING RATIO Max level of conﬁdence = 1 (NPF/Equity) 0,5 BC2 Sales 0,08 0,01 26% 0 0,36 -0,16

LEVERAGE RATIO Max level of conﬁdence = 3 45% (NPF/EBIDTA) 25% Event Management 1% 0,52 0,93 0,17 0,01 0 11% -0,49 Other Culture

EBIDTA / Financial 17% 55% interest 29,78 20,43 10% Tradeshows

17,34 18,39 12,71 10% Sport Minimum level of conﬁdence = 4 0 2013 2014 2015 2016 2017 Leisure & Entertainment WIDE EXPERIENCE SPORT IN SPORT EVENTS’ MANAGEMENT SOME OF THE MOST RECOGNIZABLE FINAL FOUR EUROCHALLENGE SPORTS TEAMS AND VENUES Bologna 2014 FINAL FOUR EUROLEAGUE A.S. ROMA Bologna 2002 ASCOT RACECOURSE FORMULA 1 ITALIAN GRAND PRIX Monza (2015 – 2017) BOLOGNA F.C. FORMULA 1 SINGAPORE GRAND PRIX F.C. INTERNAZIONALE (2008 – 2017) F.C. BARCELONA FORMULA 1 ABU DHABI GRAND PRIX (2013 – 2016) KING ABDULLAH SPORT CITY – Jeddah SUPERBIKE ITALIAN GP REFERENCES KING ABDULLAH MAIN STADIUM – Jeddah Imola 2016 SAN SIRO STADIUM - Milan UEFA CHAMPIONS LEAGUE Final U.S. PALERMO Rome 2009 U.S. SASSUOLO UEFA CHAMPIONS LEAGUE Final Milan 2001 VARESE BASKETBALL WORLD AQUATIC CHAMPIONSHIP VIRTUS BOLOGNA Rome 2009 WORLD BOXE CHAMPIONSHIP Milan 2009 WORLD DUCATI WEEK Misano (2000 – 2016) CULTURAL VENUES THEATRES

THE MAIN THEATRES SOME OUT OF THE MOST RECOGNIZABLE THROUGHOUT THE WORLD MUSEUMS AND HISTORICAL VENUES IN THE WORLD

ARCHAEOLOGICAL MUSEUM - Paestum MUSÉE DU LOUVRE – Paris ADELAIDE FESTIVAL CENTRE - Adelaide LA FENICE THEATRE - Venice ARMANI SILOS - Milan MUSÈE DU QUAI BRANLY - Paris AMBRA JOVINELLI THEATRE - Rome LYCEUM THEATRE (ATG) - London AUDUBON NATURE INSTITUTE - New Orleans MUSEO NAZIONALE APOLLO VICTORIA THEATRE (ATG) - London NIMAX THEATRES (Six theatres) - London BRERA PICTURE GALLERY - Milan SCIENZA E TECNOLOGIA - Milan BARBICAN ARTS CENTRE - London PICCOLO TEATRO - Milan DA VINCI’S LAST SUPPER – Milan PEGGY GUGGENHEIM - Venice CAPITAL EVENTS AND VENUES BENDIGO QUEENSLAND PERFORMING ARTS CENTRE - Brisbane FERRARI MUSEUMS – Maranello ROYAL ACADEMY OF ARTS - London (two theatres) - Bendigo ROYAL DANISH THEATRE - Copenaghen HISTORIC ROYAL PALACES - London ROYAL ONTARIO MUSEUM - Ontario CARLO FELICE THEATRE - Genoa ROYAL EDINBURGH MILITARY TATTOO - Edinburgh LA BIENNALE - Venice SCUDERIE DEL QUIRINALE - Rome DELFONT MACKINTOSH THEATRES SAN CARLO THEATRE - Naples (Eight theatres) – London LOUIS VUITTON FONDATION - Paris SHAKESPEARE’S GLOBE THEATRE - London SHAFTESBURY THEATRE - London FESTIVAL THEATRE - Edinburgh MANCHESTER UNITED MUSEUM – Manchester TATE MODERN – London STOCKHOLM CONCERT HALL - Stockholm GRAND OPERA HOUSE - Belfast MAXXI - Rome VILLA D’ESTE - Rome THEATRE ROYAL HAYMARKET - London GREEK THEATRE - Siracuse MERCEDES BENZ FOUNDATION - Stuttgart MUSÉE D’ORSAY - Paris LEISURE TRADESHOWS FAMOUS AND ICONIC THEME THE MOST IMPORTANT SOME OF THE MOST IMPORTANT AND WATER PARKS TRADESHOW AREAS IN ITALY TRADESHOW EVENTS IN OVER 30 COUNTRIES (FULL VENUE MANAGEMENT)

DISNEY WORLD - Orlando PARC ASTERIX - Plailly BARI CHILDREN BOOK FAIR – Bologna DOLLYWOOD - Pigeon Forge PUTERI HARBOUR - Malaysia BOLOGNA COSMOPROF WORLDWIDE – Bologna DUNN’S RIVER FALLS - Ocho Rios PUY DU FOU - Les Epesses MILAN FIERACAVALLI – Verona EURODISNEY - Paris SINDIBAD - Casablanca MODENA LUCCA COMICS AND GAMES – Lucca FERRARI WORLD - Abu Dhabi SINGAPORE SCIENCE CENTER - Singapore RIMINI MARMOMACC – Verona FINNAIR SKYWHEEL - Helsinki UNIVERSAL STUDIOS - Hollywood RIVA DEL GARDA MOTOR SHOW – Bologna GARDALAND - Verona WET’N WILD - Sydney ROME SALONE DEL GUSTO – Turin GLOBAL VILLAGE - Dubai WARNER BROS WORLD - Abu Dhabi TURIN SALONE DEL LIBRO – Turin IMG - WORLDS of ADVENTURE - Dubai YAS WATER WORLD - Abu Dhabi VERONA SALONE DEL MOBILE – Milan MARINELAND - Antibes ZOOS VICTORIA - Melbourne VICENZA VICENZAORO – Dubai MIRABILANDIA - Ravenna TENNESSEE AQUARIUM - Chattanooga VICENZAORO – Vicenza OCEAN PARK - Hong Kong VINITALY – Verona PALM SPRINGS TRAMWAY - Palm Springs A SUCCESSFULL CASE: PREVIOUS EXPO MILANO 2015 EXPOS

VIVATICKET WAS TICKETING AND ACCESS CONTROL PARTNER FOR EXPO MILANO 2015, PROVIDING FLORIADE VENLO 2012 TICKETING AND ACCESS CONTROL SYSTEM, OFFICIAL B2C AND B2B WEB PAGES, API FOR RESELLER Ticketing platform INTEGRATIONS, FAST QUEUE MANAGEMENT FOR PAVILIONS, TICKETING AND FISCAL ADVISORY. 2.2 million tickets sold between online and on-site

WEB ACTIVITIES 25 Points of sale on-site 22.000.000 tickets sold B2B and third party website integration 750.000 Tickets sold on Website in three consecutive days All server components provided 300.000 tickets sold in a single day Access control system 42 private label web sites 21 Access point 51 Authorized Resellers Over 5.000 B2B accounts EXPO HANNOVER 2000 10 resellers integrated Ticketing platform 18 million tickets sold ON SITE 272.000 accesses in one day EXPO LISBONA 1998 150 point of sales on site Ticketing platform 250 Turnstiles working simultaneously 11 million tickets sold 80 handheld readers WORLD RECORD BREAKING EVENT: RECORD FOR MOST TICKETS SOLD FOR A SINGLE DAY CONCERT VASCO 225.000 TICKET SOLD MODENA PARK 2017

1 Performer 140 Lasers 1 Day 3,6 Km of excavation for powerline 3.5 Hours of show 3,5 Km of stage barriers 225.000 Tickets sold 136 Trucks 400.000 Square meters park 295 Cinemas for 54.000 150 Meters wide screen Tickets sold 320 Tons of iron tubes 12 Town squares, WINNER 2 Arenas broadcasting the show, CAMPAIGN OF THE YEAR 2018 4 Mega screens For the most effective ticket sales 29 Sound dealy towers 5,6 Million viewers for the and marketing campaign - with european live streaming emphasis on the innovative use of 2.100 Light points technology and digital channels. TICKETING SYSTEM

Vivaticket designs and produces all systems entirely in-house, collecting years of experience in the leisure, culture, sports, and entertainment B2C Mobile Handheld Scanners Turnstiles sector, making its products a global benchmark for integrated ticketing BUSINESS AREA Point of Sale and access control solutions. B2C Web The systems, can be installed on local servers as well as on the cloud. Web TVM (Kiosks) They are constantly being updated B2C and improved based on market needs; Travel Agencies the results are powerful and versatile Flying POS products that can adapt perfectly to the needs of the largest theme parks B2C Hotel Web Services or fairgrounds, as well as meeting the needs of smaller venues or even single attractions.

ACCESS CONTROL MARKETING TOOLS WEB AND INTEGRATION

All systems are built to be integrated with the most The systems offer also a wide range of features To compliment all on-site activities our solutions In addition, the B2B interface will help you manage common access control devices on the market. aimed especially at marketing, with the purpose of offer both B2C and B2B sites fully integrated with the accounts and the relevant credit; enable specific All types of media and technology can be utilized: stimulating impulse purchases on all sales channels the on-site system in real-time. pricelist, promotion, payment method for each user linear barcodes, two-dimensional, magnetic stripes, (on site POS, TVM, Web sales): General admission, limited capacity, assigned and also customize the reports, directly accessible via contact or proximity RFID chips, NFC devices, seating and membership can be sold offering many the web. biometric readers. ASSISTED SALE PROCESS of the same features as the base system, rolling UPSELL discounts, vouchers, packages, money card and All Vivaticket’s systems are strongly “web service In addition to the devices on the Market, Vivaticket CROSS-SELL upsell / suggestive sell. All web pages are fully oriented”, meaning that are optimized for integration developed a mobile App to turn your SUGGESTIVE SELL customizable with the customer’s look and feel in with third-party systems (CRM, ERP, F&B, et.) smartphone into an access control point. QUANTITATIVE PROMOTIONS terms of graphics and functionalities, to ensure a through one of the most feature rich API libraries on PROMOTIONS BASED ON USER PROFILE more fluid user experience. the market. DYNAMIC PACKAGES ROLLING & DYNAMIC DISCOUNTS All sales sites are responsive, multi-language COUPONS & VOUCHERS and multi-currency; you will be able to manage online every type of pass, season pass, open ticket or voucher, and also integrate the sale of merchandising, food and beverage and all kinds of additional services. TICKETING B2C SYSTEM SALES

ADDITIONAL MODULES Vivaticket network offers tickets for a wide range of events, nationally and internationally, in Food & retail Resource management different markets and through multiple channels. Managing with a single system not only the admission With this module you can handle any kind of “resource”: to the park, but also food and merchandising items, areas with limited capacity (rooms will enable you to sell the single products, combos, or shuttles), staff (tour guides,interpreters), individual VIVATICKET.COM menus and packages, favouring upsell and optimizing tools (chairs, projectors, audio guides), etc. With more than 3.9 million ticket sold per year the efforts. MOBILE Money card Cms and after sales Through responsive portals and mobile apps The ticket becomes a payment method, easy to top This module allows a complete management of web portal up and always with your client. Stored value can graphics and text. You can also intuitively and centrally VIVATICKET RETAIL be used to buy other tickets, upgrades, products, access all the information on the ticketing system, thus With more than 1150 shop and box office services and food. This feature enables the possibility managing all its after-sales and help desk activities. to implement the “pay-per-ride” concept. CALL CENTER & GROUPS Managed entirely in house, with Vivaticket staff EVENT STAFFING MANAGEMENT SERVICE

The group, through its subsidiaries, can offer a Widespread presence Fast response times wide range of services connected to the events throughout the Italian country with 15 operating management offices. UNI 10891 certifications for providing stewarding services, in sport facilities Over 20,000 general employees with a capacity of more than 7,500 seats, for Concept, design and creation of shows Integrated communication throughout Italy, with a high level of education, professional soccer matches and advertising campaigns 80% speak at least one foreign language Unconventional & guerrilla Marketing Quality certification ISO 9001:2008 Concerts and live events More than 500 professional coordinators for the “Personnel Management for reception Branding & positioning Reliability and expertise respecting both clients services and access control as part of events in the Production and promotion and workers live events, sports and entertainment industry” Technical equipment and sets Event planning Over twenty years of experience managing large international events Marketing strategy consultancy THANK YOU