Pace Pitch Contest Program 2008

“Opportunity through Entrepreneurship” SM

Program.indd 1 11/22/05 6:23:20 AM TABLE OF CONTENTS

The Pace Pitch Contest ...... 4 The Inaugural Pace Pitch Contest ...... 5 The Second Annual Pace Pitch Contest ...... 6 The Pace Entrepreneurship Conference ...... 7 The Third Annual Pace Pitch Contest ...... 8 The Fourth Annual Pace Pitch Contest...... 9 The Fifth Annual Pace Pitch Contest ...... 10 Schedule of Events ...... 10 JUDGING GUIDELINES AND CRITERIA ...... 11 Pitch Guidelines for New Business Concepts ...... 12 Pitch Guidelines for Social Ventures ...... 13 Ten Questions That Each Finalist Should Try To Answer ...... 14 Pace University...... 15 Lubin School of Business ...... 16 Entrepreneurship@Lubin ...... 16 The M.I.T. Enterprise Forum of New York City...... 17 The Wilson Center for Social Entrepreneurship ...... 17 SPEAKERS ...... 18 Gurbaksh Chahal, Keynote Speaker ...... 19 Joseph R. Baczko, Dean, Lubin School of Business, Pace University ...... 20 Bruce Bachenheimer , Director of Entrepreneurship@Lubin ...... 21 JUDGES ...... 22 Steve Brotman ...... 23 Matthew Commons ...... 24 William Potter ...... 25 David S. Rose ...... 26 Lori S. Smith ...... 27 SOCIAL VENTURES FINALISTS ...... 28 Dango: Networking the Informal Sector ...... 29 First Earth ...... 30 RareShare.org ...... 32 Speak Assistant ...... 33

NEW BUSINESS CONCEPTS FINALISTS ...... 34 Earlybird Childcare ...... 35 Nyex Industries ...... 36 OpenOtto ...... 37 UG-LUG ...... 38 UrbanPing! ...... 39 SOCIAL VENTURES SEMI-FINALISTS ...... 40 COSMO ...... 41 P.O.D.E.R...... 42 Relief Development Consulting ...... 43 StayingInvolved.Org ...... 44 The Health Benefits of Reflexology: Improvement in Everyday Life...... 45 WeCycle, Inc...... 46 NEW BUSINESS CONCEPTS SEMI-FINALISTS ...... 47 ® ™ aLiveListen [a live-music subscription] ...... 48 Asher ...... 49 Bao Jian Company ( 宝剑公司) ...... 50 Between Courses ...... 51 Diversity Directory ...... 52 eFieldHouse.com, LLC ...... 53 Gamepe ...... 54 Joe and Go ...... 55 Loan to Help ...... 56 Nightclub in New Hampshire ...... 57 Porta-Print ...... 58 Senza Terra ...... 59 Step-Open Toilet Lids ...... 60 StudentGlobe.com ...... 61 Sui Unique ...... 62 The Haven ...... 63 UpStaged - Concert Venue and Rehearsal Space ...... 64 WorldTESOL ...... 65 SPECIAL THANKS ...... 66 Speakers, Judges, and Sponsors ...... 67

Sponsored by: Meredith Financial Group

Presented by: Entrepreneurship @ Lubin www.pace.edu/entrepreneurship

and the

Massachusetts Institute of Technology Enterprise Forum of New York City, Inc. www.mitef-nyc.org

In association with: The Wilson Center for Social Entrepreneurship www.pace.edu/wilsoncenter

The Pace Pitch Contest

The Pace Pitch Contest is based on the Elevator Pitch concept, popular in the venture capital community. It is an extremely concise presentation of an entrepreneur ’s idea, business model, marketing strategy, competitive analysis, and financial plan, which is delivered to potential investors. The premise is that it could be made in a few minutes, should the entrepreneur spot a potential investor on an elevator and have the opportunity to pitch their idea during the brief ride.

The Inaugural Pace Pitch Contest

The Inaugural Pace Pitch Contest was held on December 3, 2004. The event was Exclusively Sponsored by JPMorgan Chase and featured Mr. Clarence B. Jones, who, among many other accomplishments was the Dr. Martin Luther King Jr. ’s attorney and draft speech- writer.

There were two judging panels:

New Business Concepts Judging Panel Carolyn Chin, CEO, Cebiz Emanuel Martinez, Managing Director, Greenhills Ventures, LLC Charles F. Ryan, Vice President, JPMorgan Chase

Social Ventures Judging Panel Clarence B. Jones, Executive Consultant, Marks Paneth & Shron, LLP Brian J. Nickerson, PhD, Director, The Michaelian Institute Jerald Posman, Director, Project Enterprise

Each judge selected one of the contestants as a Finalist and chose an overall winner. The winners were:

Six Finalists Dane Disimino Roy Gilis Andres Martin Noushi Rahman, PhD Dwayne Sykes Peter Swift

Overall Winner Amanda Rui Jin

The Second Annual Pace Pitch Contest

The Second Annual Pace Pitch Contest was held on December 9, 2005. Although there was a snowstorm that resulted in all classes being cancelled and the entire University closed, the Pitch Contest went on and was a great success. Mr. David Oreck, Founder and Chairman of the Oreck Corporation served as the Keynote Speaker. The focus of Mr. Oreck ’s speech was rebuilding the Oreck Corporation after hurricane Katrina.

Judging Panel David Oreck, Founder and Chairman, Oreck Corporation Cynthia W. Massarsky, President, CWM Marketing Group Charles Ryan, Vice President, JPMorganChase Jim Sharpe, Vice President, Gerson Lehrman Group

Winners First Place: Yves Yakoubyan, Pitch: iTV Second Place: Dina C. Tate, Pitch: blackbridalguide.com Third Place: Alan Siege, Pitch: Stories with an Edge

The Pace Entrepreneurship Conference

As part of the Second Annual Pace Pitch Contest, an Entrepreneurship Conference was organized and featured the following topics and speakers:

Banking and Finance Alan Baum, Vice President, JPMorganChase Douglas Palumbo, Vice President, JPMorganChase Charles F. Ryan, Vice President, JPMorganChase

Angel Investors and Venture Capital William Fontana, Manager, Second Century Innovation and Ideas Corp. Peter Kash, Co-founder and Chairman, Two River Group Holdings, LLC

Marketing and Branding David Oreck, Founder and Chairman, Oreck Corporation

The Press and Publicity Marc R. Angel, Senior Business Manager, Primedia Geoffrey C. Lewis, Editorial Director, Primedia Warren N. Bimblick, Senior Vice President and General Manager, Primedia

Legal Issues and Intellectual Property Lori Hoberman, Partner, Brown Raysman Millstein Felder & Steiner LLP Larry Perlstein, Ombudsman, Gartner, Inc.,

Social Entrepreneurship Rob Johnston, Executive Director, the Wilson Center for Social Entrepreneurship Alice Korngold, Author, Leveraging Good Will

Life as an Entrepreneur John Fox, President and Co-Founder, Homeland Energy Regina Lian, Founder and President, Financial Comfort Inc. Lori Anne Wardi, President and CEO, Pebble AlleyT LLC

Small Business Services Victor Goldsmith, Executive Director, Second Century Innovation and Ideas Corp. Robert E. Ortiz, Program Director, Students in Free Enterprise Miguel Centeno, Chief of Marketing, U.S. Small Business Administration, NY District Office

The Third Annual Pace Pitch Contest

The Third Annual Pace Pitch Contest was sponsored by JPMorgan Chase held on November 17, 2006. Co-sponsors of the event were Chadwick Communications, Maingear Computers, MetroHorse, NationPhone, the Pace Alumni Council on Entrepreneurship, and VMIX Innovative Media. The Third Annual Pace Pitch contest featured two keynote speakers.

Steve Hindy, Co-Founder and President of the Brooklyn Brewery served as the Keynote Speaker on New Business Ventures. Mr. Hindy also co- authored Beer School: Bottling Success at the Brooklyn Brewery .

Majora Carter, Founder and Executive Director of Sustainable South Bronx served as the Keynote Speaker on social entrepreneurship. Ms. Carter is a 2005 MacArthur Fellow (winner of the “Genius Grant ”).

In addition to the keynote speakers, a panel of distinguished judges held a discussion and critique following the Finalists ’ pitches. The panel included the following judges:

Fred Aslan, Vice President, Venrock Associates Thomas Mulligan, Relationship Manager, JPMorgan Chase David S. Rose, Chairman, New York Angels M. Bernard Siegel, CPA and Certified Professional Coach Lori S. Smith, Partner, Goodwin Procter LLP

The Fourth Annual Pace Pitch Contest The Fourth Annual Pace Pitch Contest was sponsored by Goodwin Procter and Silicon Valley Bank held on December 6, 2007. The Fourth Annual Pace Pitch contest featured David Bornstein, as the keynote speakers.

David Bornstein specializes in writing about social innovation. He is the author of How to Change the World: Social Entrepreneurs and the Power of New Ideas .

In addition to the keynote speakers, a panel of distinguished judges held a discussion and critique following the Finalists ’ pitches. The panel included the following judges:

Thatcher Bell, Associate, Draper Fisher Jurvetson Gotham Ventures Liz Hamburg, co-host of Launchpad (on WOR Radio 710) and President of Upstart Ventures LLC M. Bernard Siegel, Certified Professional Business and Career Coach Lori S. Smith, Partner, Goodwin Procter LLP

Winners: The winner of the Social Venture category was: Sarah Lipkin (SUNY Buffalo/Pace) for Through My Eyes and The New Business Concept winner was: Joseph DiPasquale (Harvard/Stanford) for CollegeWikis.com.

THE FIFTH ANNUAL PACE PITCH CONTEST

Schedule of Events

5:00pm – 5:30pm: Registration and Book Signing by Gubaksh Chahal

5:30pm – 6:00pm: Opening Remarks and Keynote Speaker

Welcome Joseph R. Baczko, Dean, Lubin School of Business, Pace University

Emcee Bruce Bachenheimer, Clinical Professor of Management, Director of Entrepreneurship@Lubin, Wilson Center for Social Entrepreneurship Faculty Fellow, Pace University

Keynote Speaker Gurbaksh Chahal, founder BlueLithium and author of The Dream

6:00pm – 6:45pm: Pitches by the 10 Finalists

6:45pm – 7:00pm : Break

7:00pm – 7:30pm: Judging Panel Discussion and Critique

7:30pm – 7:45pm: Awards Ceremony and Reception

JUDGING GUIDELINES AND CRITERIA

Pitch Guidelines for New Business Concepts Business Description: Details of the venture and what it does. How well was the concept explained? How reasonable, sustainable, and scalable is the new concept? Market Analysis: Characteristics of the market and description of its customers. Is there a genuine need for the product or service? How well was the target market defined? What is the size and growth of the market? What is the consumers' willingness to pay for the product/service? Product or Service Analysis: The specifics of the product or service. Is the description clear? Is the product feasible? How easily it can be duplicated? Is there a presence of potential substitutes for the product? Competition: Identify current and potential competitors. Have the current and potential competitors, competitive response, and analysis of strengths and weaknesses been adequately defined? Marketing Strategy: How sales will be achieved. How realistically defined is the marketing plan? Does the plan adequately address price, product, place, and promotion? Are resources sufficiently allocated for marketing? Operations: How the product or service will be produced and delivered. What is the likelihood of securing resources required for production? Is there an ability to operate competitively and grow? Management: An assessment of the entrepreneur(s) and team. Does the team exhibit the experience and skills required for operation? What is the depth and breadth of the team's capabilities? Does the team demonstrate the ability to grow with the organization and attract new talent? Finances: An overview of the required resources and economics of the venture. How compelling is the business model? Have the resources required for the venture been addressed? Has the team clearly and adequately presented a breakeven analysis? How reasonable are the financial projections? Are there prospects for long-term profitability? Investment Proposal: The terms and conditions offered to investors. Did the entrepreneurial team explain funding? Were offerings to investors and anticipated returns clearly explained? Did the team calculate a realistic valuation? How feasible is the exit strategy? Presentation: Overall effectiveness of the actual presentation. Did the presenter(s) engage the audience and hold their attention? Did the presenter(s) appear to speak with confidence authority? Were visual aids (i.e. PowerPoint slides) clear and valuable? Was the pitch exciting and compelling? How efficiently did the team allot their time?

Pitch Guidelines for Social Ventures Assessing the Need: An analysis of the social issue and its affected population. Does the proposed venture address a significant and critical social problem? Well-defined Target: Characteristics of the market and targeted population. Does the proposed venture adequately describe the problem it hopes to address and have defined parameters within which it plans to operate? Management: An assessment of the entrepreneur(s) and team. Does the entrepreneurial team possess the skills and experience required to translate the plan into action? Can they demonstrated the passion, commitment, and perseverance required to overcome inevitable obstacles? Is the team comprised of individuals committed to ethical standards? Creativity: A demonstration that the proposed solution displays a unique approach. Does the proposal approach the social problem in an innovative, exciting, and dynamic way? Feasibility: A demonstration that the venture can be successfully implemented. Does the initiative aspire towards clear, realistic and achievable goals, while thinking big? Can it be implemented effectively? Planning: A clear and well-defined strategy to achieve objectives and goals. Are there clear and coherent schedules, milestones, objectives, and financial plans? Operations: How the product or service will be physically produced and distributed. Has adequate attention been given to the way in which the product or service is to be produced and/or delivered? Do they have, or can likely secure, the resources required for production? Will they be able to operate competitively and grow? Sustainability: Long-term prospects for viability and success. Does the proposed venture include adequate strategies for fundraising and income generation? Does it consider the different dimensions of financial and social sustainability in a conscientious manner? Social Impact: The value that the new venture will bring to society. How will the implementation of this social venture benefit the community and the multiple stakeholders involved? Is there the potential for significant social impact and engagement of the broader community? Presentation: Overall effectiveness of the actual presentation. Did the presenter(s) engage the audience and hold their attention? Did the presenter(s) appear to speak with confidence authority? Were visual aids (i.e. PowerPoint slides) clear and valuable? Was the pitch exciting and compelling? How efficiently did the team allot their time?

Ten Questions That Each Finalist Should Try To Answer

Whether pitching a New Business Concept or a Social Venture, entrants were asked to address the following ten big questions as completely as possible. Entrants should not simply talk about a general idea (those are "a dime a dozen"), rather, they should try to present a concise concept, a clear economic model, and demonstrate that they can actually make it happen.

What's the PROBLEM? What's your SOLUTION? How large is the MARKET? Who is the COMPETITION? What makes you so SPECIAL? What's your ECONOMIC MODEL? How exactly will you achieve SALES? Have you assembled a qualified TEAM? How will you secure required RESOURCES? What are you proposing for an INVESTMENT?

Pace University

For over 100 years, Pace University's motto has been Opportunitas and we believe that nothing is more synonymous with opportunity than entrepreneurship. In keeping with that tradition, the University offers talented and ambitious students the opportunity to discover their potential and realize their dreams.

Pace was founded by two entrepreneurial brothers one hundred years ago. In 1906, Homer and Charles Pace borrowed $600 to rent a classroom in lower Manhattan to teach ten men and three women the principles of business. The Pace Institute was a business school for men and women who aspired to a better life. Pace ’s undergraduate entrepreneurship program started in 1979 and the Small Business Development Center at Pace was established in 1986.

Pace is a comprehensive institution, with campuses in New York City and Westchester County, enrolling some 14,000 students and more than 120,000 alumni in its six schools: the Dyson College of Arts and Sciences, the Lubin School of Business, the Seidenberg School of Computer Science and Information Systems, the School of Education, the School of Law, and the Lienhard School of Nursing. Students in Pace University ’s six schools choose from over 100 majors and 3,000 courses. Degree offerings range from associate through doctoral level programs.

Pace has grown into one of the largest universities in New York State, with a multi-million dollar physical plant, an endowment of over $100 million and a reputation for excellent teaching and talented, ambitious graduates. The dramatic growth of the institution from its entrepreneurial years to its current status as one of the larger, comprehensive independent institutions of higher learning has been chronicled as one of the more innovative and entrepreneurial educational development efforts in the United States. Peter Drucker, in his Innovation and Entrepreneurship (1985), cited Pace University among the nation ’s “entrepreneurial universities ” (pp. 93-94) steeped in entrepreneurial instinct and focused on seizing opportunities for educational excellence in a manner reflective of societal and market needs.

Lubin School of Business

The Lubin School of Business is professionally accredited for both business and accounting by AACSB International, an elite distinction shared by fewer than 3% of business schools in the world. Lubin offers full-time and part-time undergraduate and graduate business programs to jump start students ’ career aspirations. Students will study in the business capital of the world with a diverse multi-cultural student body, an ideal preparation for doing business in an increasingly complex global environment. Pace has been nationally recognized for its business programs and for the unique opportunities it presents its students. Small classes, outstanding faculty, applied research, internship opportunities, and innovative programms are all hallmarks of a Lubin education.

Entrepreneurship@Lubin

Entrepreneurship has been a fundamental orientation within the Lubin School curriculum, comprised of innovative courses specific to the entrepreneurial experience. Many Pace University alumni are daughters and sons of entrepreneurial families. A large percentage of our graduates are first or second generation Americans, who are often attracted to self- employment and entrepreneurship. The significance of entrepreneurial studies is evidences in the nationally accredited core curricula offered by the Lubin School and its curricular and co-curricular programs.

Developing the entrepreneurship program at Pace is truly aligned with the University ’s motto and puts the Lubin School of Business is in an even better position to empower its students and attract a new pool of talented and ambitious individuals.

Pace ’s entrepreneurship program has been recognized nationally and internationally. Our faculty has started and managed entrepreneurial ventures in the US and overseas, served as consults to small businesses, received grants for entrepreneurship programs, and published numerous books, cases, and journal articles dealing with various aspects of entrepreneurship. Aside from the undergraduate and graduate entrepreneurship curriculum, and activities such as the Pace Pitch Contest, Entrepreneurship Conferences, and Business Plan Competition, there are a number of programs at the University that support entrepreneurship.

The M.I.T. Enterprise Forum of New York City

The MIT Enterprise Forum of NYC (MITEF) is a volunteer, not-for-profit organization whose mission is to provide educational programs and services that promote networking and innovation at the intersection of business and technology. Formed by MIT alumni in 1971, MITEF has grown to 23 chapters worldwide. Membership and program participation in MITEF events is open to all.

Through its events and member services, the organization strives to educate the business community by bringing together entrepreneurs, business leaders and technologists, venture and angel investors, and representatives of the service providers in a stimulating, interactive setting. The organization serves as a resource to assist individual entrepreneurs and business owners during the critical early phases of their business development and to serve as catalyst for improving funding prospects. Finally, the MIT Enterprise Forum leverages its connection to the technology world to inform the business community about the leading edge technologies that will transform our economy in the 21st century.

The Wilson Center for Social Entrepreneurship

The Helene and Grant Wilson Center for Social Entrepreneurship was created in 2005 to serve the nonprofit community and Pace University. Devoted to honing the risk-taking spirit and managerial skills of nonprofit organizations, the center was launched with a pledge of $5 million from Helene and Grant Wilson, Boston-area entrepreneurs and philanthropists whose involvement with nonprofit organizations has convinces them that more entrepreneurial management can help these organizations increase their impact.

For nonprofit organizations, the Wilson Center will provide scholarly research, academic programs, advisory services, and roundtable discussions. For business people, the Center will offer a career-changing transition program to help them make the intellectual and cultural transition to work in the nonprofit sector. For pace students, the Center will add additional nonprofit subject matter and courses to the University ’s current entrepreneurship offerings and bring leaders and issues in social entrepreneurship to the campus.

SPEAKERS

Gurbaksh Chahal — Keynote Speaker

Gurbaksh Chahal, born in India, immigrated to the US at the age of 4. He started his first venture, ClickAgents, at the age of 16 and sold it two years later to ValueClick for $40 million. In 2004, he formed BlueLithium, another Internet advertising network, which was recognized as a top innovator in the online advertising space and was acquired by Yahoo! in 2007, when he was just 25 years old, for $300 million.

In his memoir, The Dream , which was released last month, Gurbaksh chronicles his journey on the road to achieving his dreams.

Gurbaksh recently appeared on The Oprah Winfrey Show and will star on the new prime- time network show " Secret Millionaire " on Fox, which will premiere in December. Gurbaksh is considered to be one of the youngest and most successful entrepreneurs of our time.

Joseph R. Baczko, Dean, Lubin School of Business, Pace University Mr. Baczko has held senior management and leadership positions with a number of very dynamic, high growth public companies operating domestically, as well as in the international sector. In each of these positions, he has guided these organizations in attaining market share leadership in their respective fields and in achieving significant profitability.

Mr. Baczko is currently the Dean of the Lubin School of Business. Previously, he advised private equity firms on international acquisitions in areas of consumer services and specialty retailing. From 1997 to 2001, he was Chairman and CEO of Frank's Nursery & Crafts, a specialty retailer acquired in a leveraged buy- out which he led. After several years devoted to turn-around activities, the company reorganized under new ownership. From 1993 to 1997, Mr. Baczko was a private investor associated with the Cypress Group, LLC, a major private equity firm, and the lead investor in Frank's Nursery & Crafts. As President and COO of Blockbuster Entertainment from 1991-1993, Mr. Baczko helped lead that company to significant growth in the US and internationally, and market leadership worldwide through the expansion of company-owned operations, acquisitions and franchising. During his tenure, the company doubled its size and operated more than 3,000 stores worldwide. Mr. Baczko was the founder and President of Toys R Us-International, and led that company's successful global expansion from 1983 to 1990. He established major retail operations in Canada, France, Germany, UK, Spain, Singapore, Malaysia, Hong Kong, Taiwan, and Japan. The growth of Toys R Us-International became a textbook case for successful global expansion in specialty retailing. From 1979 to 1983, as CEO of Max Factor- Europe, Mr. Baczko directed that company's UK- based manufacturing and marketing operations throughout Europe, and developed a network of joint ventures in the Middle East, Africa, Japan, and South Asia. Prior to 1979, Mr. Baczko held various management positions with W.R. Grace and in merchant banking.

In addition to his business career, Mr. Baczko has had significant involvement in academia. He is currently the Dean of Pace University's Lubin School of Business. Previously, he was Chairman of the Board of Visitors for the School of Foreign Service at Georgetown University, a position he has held for the past nine years, and during which time he has worked closely with its Dean in enhancing the School's mission and capabilities. He has been a past member of the University's Board of Regents for eight years, the last two of which were as Vice-Chairman. Mr. Baczko was an active member of the University's Capital Campaign Steering Committee, which successfully concluded its $1 billion campaign last year, of which the School of Foreign Service raised $120 million.

Mr. Baczko is Hungarian, born in Germany, raised in France, and immigrated to the States with his family in the fifties. He graduated from the School of Foreign Service with a BSFS, and received an MBA from Harvard University. Mr. Baczko was an officer in the US Marine Corps, and served in Vietnam. He and his wife have three grown children, and reside in New York City.

Bruce Bachenheimer , Clinical Professor of Management and Director of Entrepreneurship@Lubin, Pace University

Bruce Bachenheimer is a Clinical Professor of Management, a Faculty Fellow of the Wilson Center for Social Entrepreneurship, and the Director of Entrepreneurship@Lubin at Pace University. He teaches undergraduate and graduate courses, primarily in the areas of management, strategy, and entrepreneurship. Before joining Pace in 2002, he taught a number of courses at Mercy College as an Adjunct Professor.

Mr. Bachenheimer has served as a consultant to the NYC Department of Small Business Services, LeadAmerica, and a variety of new ventures. He has spoken on entrepreneurship at numerous conferences, including the annual meeting of the National Consortium of Entrepreneurship Centers, the Congressional Student Leadership Conference on Global Business and Entrepreneurship, the Third and Fourth Annual Youth Assembly at the United Nations, and the Make Mine a Million $ Business program, where he also served as a Judge. Mr. Bachenheimer is the Chapter Chair of the M.I.T. Enterprise Forum of NYC, a reviewer for the CASE Journal and serves on numerous committees at Pace, including the Selection Committee of the University's incubator. Mr. Bachenheimer is the founding faculty advisor of the Pace Association for Collegiate Entrepreneurs, a Student in Free Enterprise Sam Walton Fellow, and the organizer of the Pace Business Plan Competition, Pace Pitch Contest and Entrepreneurship Conference.

Mr. Bachenheimer ’s earlier career includes serving as a Vice President of iQ Venture Partners, an Assistant Vice President of Westpac Banking Corp. and an International Banking Officer for the Bank of Tokyo. As the International Product Manager for MSI, an SBA certified 8(a) firm, he was responsible for the initial commercialization of a high- technology forensic science system. In that position, he conducted business in over twenty countries. Mr. Bachenheimer was also the founder of Annapolis Maritime Corp. and the Co-founder of StockCentral Australia. Other activities include having sailed his 36' boat from New England, through the Caribbean, to South America and back. Bruce also participated in the Sydney to Hobart race in 2000.

Mr. Bachenheimer holds a BBA, Summa Cum Laude, from Pace University. He spent a semester at Tsukuba National University in Japan as an undergraduate and continued to study Japanese at N.Y.U. after graduating. Mr. Bachenheimer received the McKinsey & Company Leadership Scholarship to pursue an MBA degree, which he earned from the Australian Graduate School of Management.

JUDG ES

Steve Brotman

Steve Brotman is a Managing Director of Greenhill & Co, and co-

founder and co-head of Greenhill SAVP. Prior to founding SAVP in 1998, Steve was the founder, CEO and Chairman of AdOne Classified Network, one of the nation's leading classified ad web sites which merged with Powerdz to become PowerOne Media.

While at SAVP, Steve was a finalist for the Ernst and Young Entrepreneur of the Year Award 2000 and was named in Crain's 2001 Tech 100. While at AdOne, Steve, in 1997, was selected for Crain's Top 25 Players Shaping Silicon Alley and the 1995 Top 40 under 40 among New York businessmen.

Steve currently serves on the boards of ReachForce, Managed Systems, Critical Mention, Cosential, Game Trust (Observer), and Knovel (Observer) and has previously served on the boards of Medidata (Observer), DataSynapse (Observer), 7thOnline and Bla-bla (acquired by UGO in 2001). In addition, Steve has served on the board of the MIT Enterprise Forum and as a mentor and judge for the Columbia Business School Lang and Greenhouse Funds.

Steve received his undergraduate degree in Economics from Duke University and a joint JD/MBA degree with honors from Washington University.

Matthew Commons

Matthew Commons, Chief Financial Officer, FloDesign Wind Turbine Corp.

Matthew has worked with renewable technologies since 2001 in positions at Enron, American Electric Power, LS Power Equity Advisors and The NorthBridge Group. His experience includes development, financing, and power sales agreements for over 500 MW of wind resources. Matthew earned BS and BA degrees from the University of Pennsylvania (Wharton School), and an MBA with high distinction from Harvard Business School.

At FloDesign, he is responsible for financial management, business development and strategic planning. FloDesign designs, manufactures and sells high efficiency utility-scale shrouded wind turbines.

Mr. Commons was on the winning team of the 2008 MIT Clean Energy Entrepreneurship Prize ($200K prize) and the 2008 MIT Ignite Clean Energy Competition ($100K prize).

William Potter William Potter, Chairman, Meredith Financial Group Mr. Potter is an investment/merchant banker with more than 30 years of experience. He has managed closed-end funds in the United States and Canada and served on the boards of more than 20 United States domiciled public companies, as well as numerous foreign-based companies. Mr. Potter has been the Chairman of Meredith Financial Group since April 2004 and served as the President of Ridgewood Group International Ltd. from June 1996 to March 2004. His current directorships include the National Foreign Trade Council, the nation's oldest lobbying organization; Aberdeen Asset Management Limited; and Alexandria Bancorp, a banking subsidiary of Canadian money manager Guardian Capital Group. Mr. Potter is also a director of the following other U.S. reporting companies: Aberdeen Asia Pacific Income Fund Inc. (1986 to present); Aberdeen Australia Equity Fund Inc. (1985 to present); and Aberdeen Global Fund Inc. (1991 to present). Mr. Potter received an A.B. degree from Colgate University and a M.B.A. degree from Harvard University.

David S. Rose David S. Rose is an entrepreneurial executive and investor with extensive experience in high technology and communications, angel investments, finance and government. He was named by Inc. magazine to the 1998 Inc 500 list as CEO of one of the fastest growing private companies in America. Red Herring magazine has described him as "a patriarch of New York's Silicon Alley" and Crain's New York Business named him one of the City's 25 most influential technology executives.

During the course of his career, Mr. Rose has supervised the creation of an intellectual property portfolio of issued patents appraised at over $100 million and negotiated both domestic and international corporate acquisitions. He was a prime author of the new data messaging protocols for the personal communications industry, and lectures frequently on issues relating to the development of the international information infrastructure. In 1997 he was honored as a finalist for Ernst & Young's Entrepreneur of the Year Award in the New York New Media category; in 1984, Time magazine profiled him in its "Computer as Man of the Year" issue; and he has been the subject of numerous interviews and articles in print and electronic media. He is a member of the Technical Committee of the Personal Communications Industry Association as well as the Council of Communications Advisors.

Mr. Rose is Chairman of the Board of the New York Angels, Inc., the leading angel investment consortium in the New York region. Through his investment fund, Rose Tech Ventures, he provides capital and management expertise to promising early stage companies. On behalf of his own technology firms he has personally raised tens of millions of dollars in venture, strategic and institutional capital. With over two decades of hands-on experience in founding, managing and funding diverse companies, Mr. Rose is actively involved in mentoring and advising other entrepreneurs and corporate executives. Dubbed by BusinessWeek "The Pitch Coach" for his ability to help entrepreneurs perfect their fundraising skills, he was a Founding Member of the New York New Media Association and is a frequent guest speaker at graduate business schools including Harvard, Yale, Columbia and NYU. He is also a mentor and judge of Yale University's annual business plan competitions and has judged the annual Students in Free Enterprise national finals. As a regular lecturer for New York's Industrial Technology Assistance Corporation he has taught the Venture Financing and Deal Negotiation section of the FasTrak Tech courses since 1997.

Mr. Rose is Chairman and CEO of Angelsoft, which operates a collaboration platform for early stage equity investing; and Chairman of KoolSpan, Inc., a developer of leading-edge network security technology. He also serves as an active early stage investor in companies including SignStorey, Koolspan, BioScale, DigitWireless, Metaphor Solutions, Goodmail, Content Directions, Zero-G, Critical Mention, Spotlight Data and others. Prior to founding AirMedia Corporation in 1988, for which he served as CEO for over ten years, his career included over fifteen years in real estate development, government, teaching and urban planning. Mr. Rose was co-founder and Chairman of The Computer Classroom, one of the world's first computer training firms, and spent over ten years developing technology-enhanced commercial and residential real estate in New York, Washington, DC and Boston with the firm of Rose Associates, Inc. Earlier, he served as Deputy Director of the New York office of US Senator Daniel Patrick Moynihan. In that position, Mr. Rose represented the Senator on multiple civic and public boards and was the Senator's Special Assistant for high technology and urban planning.

A native New Yorker, Mr. Rose has a BA from Yale University and an MBA in Finance from Columbia University Business School. He is a graduate of the New York City public school system and Horace Mann High School. He is profiled in Marquis Who's Who in America , Who's Who in the World and Who's Who in Business and Industry .

Lori S. Smith Lori S. Smith, Partner, Goodwin Procter LLP Lori Smith, a partner in the firm ’s Business Law Department and a member of its Technology Companies Group, specializes in representing foreign and domestic companies in various industries with regard to mergers and acquisitions, financings and general corporate matters, with an emphasis on emerging technologies. Ms. Smith has extensive experience acting as outside counsel for companies at all stages of development, from start-ups to public companies.

Ms. Smith has over 20 years experience representing entrepreneurs, venture capital and private equity investors and public and private companies in the structuring, negotiation and implementation of equity and debt financings and private equity transactions, private placements, acquisitions, mergers, strategic alliances, joint ventures, and licensing, manufacturing and distribution arrangements (including distribution via the Internet and wireless means). In addition to advising clients on transactional and contract matters, she regularly provides advice and assistance to companies and their investors with respect to general corporate governance and ongoing compliance matters as well as the various issues that need to be addressed in anticipation of and planning for a public offering, sale or merger. Ms. Smith is outside general counsel to New York Angels, one of the leading angel investment groups in the Northeast and serves as a member of the Board of Directors of the New York Chapter of the MIT Enterprise Forum.

Ms. Smith was a Senior Editor of Law and Contemporary Problems at Duke University School of Law. Before joining Goodwin Procter, Ms. Smith served as a partner in the corporate and technology practice groups in the New York office of Akin, Gump, Strauss, Hauer & Feld, LLP. Previously, she was senior counsel at Proskauer Rose LLP, also in New York. Ms. Smith is a member of the New York and New Jersey Bars.

Ms. Smith received a J.D. from the Duke University School of Law (with high honors) and a B.A. from the University of Rochester (magna cum laude).

SOCIAL VENTURE S FIN ALISTS

Dango: Networking the Informal Sector The Market : In developing countries, the informal (unregulated, untaxed) sector is a huge portion of the economy. In Kenya, informal sector production is $17.9 billion (34% of GDP), employs 31.5 million people (86% of the population), and added 500,000 new jobs in 2007. Meanwhile, mobile phone penetration is at 34% and growing, as even the poorest Kenyans recognize the value of connectivity. The advertising industry in Kenya is sizable and growing--$200 million per year last year. Safaricom, the largest mobile phone operator, grew its advertising budget 25% over last year. Marketers are seeking ways of reaching new customers, throughout the socio-economic spectrum. The Need: People running informal businesses transact almost exclusively in cash, but often must provide credit to suppliers or customers. An avocado trader may need to sell to his retailers on credit and/or offer farmers credit to harvest the crop. But, the informal Kenyan economy has almost no credit assessment mechanism (scores, payment histories) so the trader has no effective way to assess counterparty risk or reputation. This makes his business riskier and growth more difficult. Informal sector entrepreneur constantly ask themselves two questions: 1) How do I know who I can trust.? 2) How do I leverage my good reputation to win more business? The Solution: Dango will answer these questions by providing a dynamic mobile phone-based community of informal entrepreneurs that will help members broaden their network of potential business partners and customers. Based on a simple, easy-to-use SMS interface, Dango will allow members to create profiles that include information about their business, location, and needs and then link to friends, family, and business acquaintances. Members and non-members will then be able to search the Dango network to look for recognized service provides and find credit and service references. Revenue Model : First, Dango will charge advertisers to serve its network with paid search and targeted broadcast SMS advertising. For the first time, advertisers and other content providers will reach specific segments of the informal sector with targeted messages to relevant Dango members. Second, Dango will charge a subscription fee to institutions (such as banks) for access to the most current database of Dango members and their demographic information, thus enabling them to assess the business potential and risk of soliciting business (such as microfinance loans Biography Luke Davenport spent over two years in Kenya establishing a microfinance and agricultural marketing program for smallholder farmers, traders, and informal entrepreneurs. In addition, Luke worked as a Junior Associate with Broad Cove Partners, an emerging markets private equity and microfinance advisory firm, and as a Program Officer at the Institute for SME Finance, an advisor for risk capital investors in small and medium enterprises in developing countries. He is currently co-president of the International Development Club at CBS. Luke has a BA from Wesleyan University and will graduate Columbia with an MBA and a Masters in International Affairs from the School of Public and International Affairs. Rich Rosenblatt : Prior to business school, Rich worked at The Richard Franco Agency, an import/export commodities broker representing exporters of tree nuts and other agricultural products from more than a dozen developing nations including Kenya. At RFA, he specialized in managing client relations and developing innovative financing and marketing solutions for exporters. Prior to joining RFA, Rich was an operations analyst at Capital One focused on maximizing customer loyalty. He holds a B.S. in Management Science and Engineering from Stanford University and is an MBA candidate at Columbia where he serves as the co-president of the school's entrepreneurship club. Felix Macharia is currently a second year student at Columbia Business School. Felix is a native of Kenya and a naturalized U.S. citizen. Prior to business school, Felix was a manager in PricewaterhouseCoopers ’ New York Audit Practice, serving clients in the Financial Services Industry. In his role, Felix was responsible for coordinating and delivering all firm services to his clients. Additionally, Felix was a member of the United States Army Reserve and served on a 12-month combat tour in Iraq under the 411 th Engineer Brigade. Felix is an avid squash player and frequently runs 5-Ks in support of charitable causes.

First Earth First Earth is an indigenous foods product line. Through our prior work with Conservation International, Rainforest Alliance, and Root Capital, we have identified a dire need among indigenous communities in developing nations for rural economic opportunities. Many of these communities live near vital conservation areas, and through the creation of sustainable agriculture export opportunities into Western specialty food markets, there is an opportunity to create a simultaneous win-win-win for their family incomes, the environment, and the health and enjoyment of conscious consumers. First Earth will specialize in teas and dried foods. The premier product will be a line of rooibos teas sourced from the descendants of indigenous producers and the original consumers in South Africa. Their wild- harvested product is vastly superior to what is commonly on the market, yet the co-operative from whom we will source our tea are threatened with being wiped out by giant, elite-owned, mono-cropping plantations. We have identified our target consumers in the Lifestyles of Health and Sustainability (LOHAS) market. There are 40 million Americans included in the LOHAS demographic who create a $300 billion market. With the consumption of one of our products, the consumer will engage in an act of cultural preservation , and the capture of the highest quality functional nutrients within the food. Our products will also communicate a message of “beyond organic and Fair Trade ”, which is a rising preference and concern in the market.

First Earth ’s tea products will fall under the specialty tea segment, which held 36% ($2.7B) of the market in 2007 and is projected to command 50% of the tea market by 2012 ($7.5B). Rooibos, our premier product, represents 2% of the specialty tea market ($54M). While other tea brands have a "red" tea flavor, none are dedicated to rooibos itself, nor do they offer the value of cultural preservation that First Earth offers. Thus, we expect to become the market leader in rooibos.

The marketing concept is to heavily brand each product – inside and outside the box – with the story of the aboriginal producers. We will initially target the LOHAS demographic in New York City, and will secure distribution at medium sized retailers who are committed to our cause. We have already had discussions with a Food Emporium, a potential retailer. For First Earth, it is the fact that soil, culture, and taste quality are ultimately bound together that generates the opportunity for creating exciting new value. The value proposition offers unparalleled taste quality, unsurpassed functional-nutritional value, cultural preservation, and environmental preservation – all bound together in the overall sense of native vitality from the source.

Biography Joshua Levin is currently a second-year MBA student at the NYU Stern School of Business, where he is a Catherine B. Reynolds Fellow in Social Entrepreneurship. His focus is on social venture opportunities at the nexus of sustainable agriculture and environmental conservation in the developing world. In the past, Joshua has worked with Conservation International, the Rainforest Alliance, and Root Capital. Joshua Levin is also the founder of RedKey Education LLC, an education services and technology firm now operating in Cambridge, Providence, New Haven, and Paris, France

Diana Hardeman is a second year full-time MBA student at the NYU Stern School of Business. Her focus is on finance and marketing within social enterprise. She has two years of experience performing financial consulting for hospitals as a Senior Associate at Triage Consulting Group, a medium sized healthcare consulting firm. Diana is a free- lance marketing and brand consultant for Finn Jewelry, a luxury jeweler, and EmPower Clean Energy Solutions, a solar energy installer.

G.I.V.E. (Goals, Inspiration, Values, and Education) G.I.V.E. was founded in the summer of 2008 at the University of Virginia. The idea originated from a group of college students who were discussing the lack of positive influences for teenagers living in disadvantaged neighborhoods. We decided the best way to take action was by creating an organization that was devoted to promoting college awareness in these neighborhoods. Our objective is to bring college students to underperforming high schools where they would give presentations and arrange local college visits for high school students. We feel that many of these high school students have grown up in environments where they have not realized the true value of a college education, which is confirmed by their low high school graduation rates. This being the case, we hope to inspire these students to graduate high school and attend college. Currently we are working at Boys and Girls High School which is located in Bedford Stuyvesant, New York and has a 35% graduation rate. Since early September, we have worked with 150 students for hour long sessions. After the presentations we gave, we were taken aback by a group of wide-eyed teenagers who showed interest in what we had to say and thanked us for taking the time to talk with them. We thought it would take longer for them to be receptive, but it turns out a few encouraging words can go a long way. The school has also agreed to sponsor a trip for 150 students to Stony Brook University, where the students will experience the college environment and see what college can offer them, something that the streets probably cannot. In due course, we want these presentations to aid in the development of the traits that are necessary once these students are out of high school. College visits in combination with our presentations, will indirectly aid in stopping graduation rates from further diminishing in schools located in underprivileged areas. We are giving the students something to look forward to after graduation. College is something that should definitely be one of them. Finally, we are taking steps toward working with all the students in the school and spreading our cause to other high schools in NYC.G.I.V.E was recently awarded a DoSomething Grant for our social venture idea and is currently involved with New York University ’s Reynolds Youth Venture which has helped us in developing a business plan. Biographies Larri Rudman is co-founder of G.I.V.E. He is currently a full-time undergraduate sophomore at New York University working towards receiving a Bachelor of Science in Neural Science and wishes to pursue an MD/PhD program after graduation. This is because he wants to continue to help people through a combination of knowledge from research and the skills of a clinician. Larri ’s ability to communicate with these students comes from his mother ’s profession, as a teacher in an underprivileged area. His ability to connect with the students comes from learning some of these techniques used to establish this connection from his mother. Larri is also involved with the immigrant population of New York, having worked with the Hebrew Immigrant Aid Society since the summer of 2007 using his own success and experience to help other immigrants, being that he and his family emigrated from Ukraine in 1994. Larri is expected to graduate from New York University in May of 2011.

Neel Patel is co-founder of G.I.V.E. He is a full-time undergraduate sophomore at New York Institute of Technology in Old Westbury, NY studying Life Science. He has taken a particular interest in community service, and one day wishes to extend his passion with working in underserved communities by becoming a physician. Having worked with both physically and mentally handicapped children while volunteering in hospitals, he has decided to embark on a new approach in helping youth. In the summer of 2007, Neel met a group of peers who felt something needed to be done in order to reverse the low graduation rates of high school students. On that basis, G.I.V.E. was established. Working with the Boys and Girls High School in Bedford-Stuyvesant, G.I.V.E. has currently reached out to 150 students, and hopes to expand to more students and other schools in New York City. Neel's vision is to see G.I.V.E. spread throughout the country, so that every child is motivated to pursue a post-secondary education. Neel is expected to graduate from New York Institute of Technology in May of 2010.

Eugene Joseph is currently a full-time undergraduate sophomore at New York University Stern School of Business working towards receiving a Bachelor of Science in Economic Theory and Finance with a concentration in Mathematics. Eugene has always had a strong interest in social entrepreneurship and has participated in several ventures in the past. He has helped organized and plan the first Model United Nations Conference in Queens and has assisted Engineers without Borders with their outreach efforts. He joined G.I.V.E. this past summer as a consultant and has been developing a strong foundation for the organization so that its efforts can spread to other schools in New York. Eugene is expected to graduate from New York University in May of 2011 and hopes to pursue a JD/PhD program. He will also be studying abroad this summer at Peking University in Beijing, China as a business exchange student.

RareShare.org RareShare.org was founded in the summer of 2008 on the idea that there is a better way to bring together patients, families and healthcare professionals to share knowledge and personal experiences about rare medical disorders. RareShare is a social hub of online communities focused on the rare disease market. While individually these diseases affect a small portion of the population, together they affect over 30 million individuals in the United States and Europe alone. In the United States there are over 1,500 diseases that qualify for Orphan diseases status which are defined as diseases affecting less than 200,000 people.

Due to the low number of occurrences of individual rare diseases, there is often a lack of information, support and communication between people affected by these rare conditions. RareShare creates micro communities centered around individuals, families and friends affected by these ailments, allowing them to share experiences, treatment opportunities and to provide support through often times uncharted territory. While for most rare diseases there are online resources offering static information, there are few sites that offer peer to peer support and up-to-date information on treatments.

Upon joining RareShare, members can create a user profile and join individual disorder communities. Once a member of a community, members can update information (facts, resources, treatments, tips, etc.) wiki- style and post questions or comments to community forums. Healthcare professional have the option of becoming “community experts ” allowing them to moderate discussions. Future feature additions to the site include personal journals, PubMed articles, clinical trial information, and advanced communication systems between members.

Since its launch in June 2008, RareShare has registered over 700 active users spanning over 500 rare disorders, a true testament to the need for this service. RareShare has been featured in multiple publications including: The Toronto Star, St. Louis Post, Read Write Web and the Genetic Interest Group. RareShare ’s current focus is on building its user base because as with any social network, the value is directly proportionate to the number of individuals using the service. By partnering with disorder advocacy groups and various other marketing and public relations campaigns RareShare hopes to reach those individuals searching for information and support.

Biography

Eric Steele graduated from Indiana University in 2005 with a bachelor ’s degree in finance and entrepreneurship. After graduation, Eric founded ForePoint Networks, a wireless internet service provider delivering high-speed connectivity throughout rural Indiana which grew to cover over 2,000 square miles of wireless coverage. In the summer of 2008, Eric cofounded RareShare with David Isserman who is currently pursuing his MBA at Columbia University. Eric ’s prior experience includes working for various technology startups and investment companies where he has assisted in closing multiple acquisitions and rounds of financing.

Speak Assistant Problem: There are no cost-effective communication devices that assist people who are not able to speak. This population, consist of stroke survivors or speech impaired individuals. Solution: The device has least 10 different phrases for the disabled person. Record phrases by the person in charge of the individual. The ability to put the device on a wheelchair or on the person ’s hand will be suitable to carry anywhere because of the attached strapped. The size will be 6 ’ by 6 ’ and will weigh less than 2oz. In the back of the device will have an on and off the button. In the back of the device there will be an outlet for an AC adapter to recharge the device. Market: There are approximately 7.5 million people in the United State not able to use their voices. This product will be directed at disabled individuals, nursing homes, hospitals and doctors offices. Competition: Most makers of handheld devices have priced the devices at high levels, one device is priced at $2,500. The difference with my product it will be cheaper than the rest. Sales: My advertisement will be to setup a website. I will hope to generate information from various sources, to send pamphlets to individuals who are disable. I will have a sales team go to nursing homes and hospitals to speak to representative about the product. Economic Model: Team: My team will consist of following: Sales People, Warehouse Workers (have a small unit workers dedicate to my product) - this level will be outsourced. Manager- to oversee the daily functions, Funding Specialist – To obtain necessary funding to prolong the product Investment: The best way to fund this project will be through grants and donations. Organizations that support social entrepreneurship Skoll Foundation - www.skollfoundation.org Schwab Foundation - http://www.schwabfound.org/ American Stroke Associations, American Stroke Foundation and Department of Education can assist in the funding for this project. Also, Insurance carriers can cover the cost as they cover the cost for a wheelchair, cane, and many other things to help with mobility

Biography My name is Anita Jagtiani. I am currently a Graduate Student at Pace University and will complete my Masters in Information Systems in May of 2009. I am also taking an Advance Certification in Information and Communication Technology Strategy and Innovation . I became interested in Social Entrepreneurship after taking IS 620 – Strategy and Innovation with Dr. James Gabberty. I learned a great deal in this course and began to able to put my ideas to work.

I currently work for American International Group, Inc. within the corporate legal department where I work with databases.

I am hoping that eventually with the experiences that I have gained throughout my time at Pace as well as my work experience, I would be better able to assist people with disabilities.

NEW BUSINESS CONCEPTS FINALISTS

Earlybird Childcare Earlybird Childcare (EBCC) is an innovative premium child care provider in Germany. EBCC offers three different products. The core product is bilingual child care with a premium provider-child ratio. It is supported by classes where children can develop skills in music, arts, sports and languages. EBCC also has a playground where parents can spend quality-time with their children, meet other parents and get the EBCC staff ’s support. EBCC ’s target customers are families where both parents pursue their career and single parent families. The target customers work in a demanding work environment; have a high income of at least € 120.000 per household, a university or college degree, and speak at least one foreign language. Germany ’s child care market is still largely state-run and in many areas vastly underdeveloped. Only 13% of all children younger than three years attend a day care center – in France the number is 40%. The German government recently introduced subsidies and tax breaks for using child care and to support new private childcare facilities. EBCC ’s competitors are other premium child care providers and nannies. But nannies require a great amount of trust and there is no quality control. To distinguish itself from these competitors, EBCC aims for close cooperation with the employer. Companies will be allowed to buy a number of child care places in a facility and distribute these to their employees. The employer pays part of the fee in order to keep key employees and offer them a better work-life balance. The additional education and the playground services were inspired by Apple Seeds and Citibabes in New York City and will be unique in Germany. EBCC will establish a brand that stands for high-quality child care, close cooperation with the employer and all kinds of extra services that make the parents ’ life easier and the time with their kids more valuable. Full-day child care is priced at €1.500 monthly; half-day is priced at €900 monthly. At the desired level of utilization a facility creates about € 900.00 in revenues. It will reach profitability in the second year. If the company is eligible for government subsidies the facility will operate with a profit margin of 9.5% and an EBIT margin of 16%. The initially required investment amounts to € 1 million.

Biography Frederik Gieschen is taking courses in entrepreneurship as an exchange student at Pace. When he compared the day care situation in the United States and Germany he had the idea for his new business concept. He also adapted unique concepts of local companies like Citibabes and Apple Seeds. After his high school graduation in Germany he started studying business administration at the University of Mannheim, Germany ’s leading public university for business studies (where he will graduate in summer 2009). He set up a limited corporation and started a business during his studies in fall 2007. He also worked with his father who owned a software company for several years and now works as an business consultant. Frederik assisted his father establishing a venture that supports small and growing businesses with marketing and financial controlling tools and expertise through a network of certified trainers. Apart from entrepreneurship, Frederik is a passionate value investor was the second student to become part of Germany ’s first centre for value investors. In 2009 he will be part of the German investor ’s meeting at the Berkshire Hathaway annual meeting. Back in Germany he is part of a team of authors that published their first book project in October 2008.

Nyex Industries Before the recent drop in energy prices, diesel fuel and natural gas prices were close to record highs making the Tar Sands of northern Canada and heavy crude of Venezuela and California much more profitable to refine; however, current methods implemented by oil companies to refine such products remain incredibly inefficient. The Company plans to effectively out compete the likes of Chevron, Exxon Mobil, and BP by innovating on the smaller scale to become a very small player in both the United States market and the global energy market. Nyex Industries will be a premier recycling company with a focus on alternative energy created trough a unique process. Nyex would realize numerous competitive advantages through the purchase of a vacuum microwave machine purchased from Global Resources Corporation as well as partnerships with various strategic partners. The vacuum microwave unit utilizes specific microwave frequencies that would be able to “crack ” the hydrocarbon structure in shredded tires. The aforementioned “cracking ” process produces diesel fuel, and natural gas. Nyex Industries would be able to sell these refined products and other byproducts in a high demand market while maintaining a gross margin approaching seventy-five percent in the first year. While other companies produce tire-derived fuel (TDF) Nyex would possess an absolute advantage over them via the unique energy-rich, environmentally friendly (zero emissions) process of microwave “cracking ” that will be implemented. Nyex would experience minimal explicit costs consisting of slight transportation costs, very low input cost, as well as various fixed costs, emphasizing the already existent absolute advantage. Sales would escalate from approximately $70,000 the first month of production reaching approximately $450,000 by the fourth month; rounding out the first year we would anticipate sales approaching $3.7 million. Nyex would produce the following quantities of materials based on a conservative 8 hour per day, 250 day per year production schedule: #4 Fuel Oil: 28,575 barrels per year – refineries and cruise ships Steel: 250,000 lbs. per year – metal recycling facilities in Chicago and Des Moines Carbon Ash: 7.5 million lbs. per year – concrete production factories in the Midwest Energy from Natural Gas: 50,000 MW – area energy providers

Biography Joel Nybeck is currently a student at NYU ’s Stern School of Business studying economic theory, politics, computer science and mathematics. Prior to coming to New York, Nybeck worked extensively in the commodities industry while doing commodity price analysis and advisement for Rusk Metal Company, a metal recycling firm based in Epworth, Iowa. During his time spent at Rusk Metal Company Nybeck did considerable amounts of research and analysis regarding the drivers of industrial metal prices as well as various other commodities handled by Rusk Metal, including engine oil and petroleum-based industrial cleaning products. Nybeck has strong ties to the energy industry with connections to a family-owned oil company in Houston, Texas, as well as relationships with employees of an oil-services company also based near Houston in the Woodlands, Texas.

OpenOtto You don ’t have to be David Hasselhoff in Knight Rider to have your car talk to you. OpenOtto is a platform for developing vehicle aware products for the consumer and industrial markets. While it will not ask you how you ’re doing this evening, most people don ’t realize how much information your car ’s computer can tell you. OpenOtto consists of a hardware interface to your car's OBD II connector as well as an extensible software platform for communicating with all networked electronic devices in the car. Designed for flexibility and scalability, it is easily expandable to future vehicle capabilities. OpenOtto consists of two products targeted to different markets. The first is a car computer that acts as an interface between your car's computer and a 4" x 8" touch screen display that attaches to your dashboard. The interface shows easy to understand graphical output from your car's computer including, but not limited to, standard OBD II output: coolant temperature, engine speed, oxygen sensor readings, and emission related trouble codes. Advanced features include outputting suspension control, anti-lock/traction control, and air bag status. Additional safety and security features include a remote start and kill feature for anti-theft or convenience, display warnings to users when the transmission begins to fail, individual wheel speed indicating wheel slippage, and real-time engine performance monitoring. The second product is priced lower for the general consumer. It includes the ability to attach any cell phone with GPS to OpenOtto. Once attached, the car's computer will text message someone (e.g., a parent) if the car exceeds a certain speed and GPS coordinates will be texted, and call 911 if airbags deploy (no proprietary subscription necessary). Safety and security is important and built into the computer engineering designs. Some features will be access controlled and transmission of all sensitive data transmitted by OpenOtto will be encrypted using industry standard best practices to ensure safety, security, and privacy of the user. The software and hardware designs will be released as free and open source designs to encourage adoption and adaptation of the features. For consumers, a complete dashboard mounted display with computer will cost between $300-$500.00. The closest product currently on the market costs between $1000.-$5000.000 and does not include open software and hardware platforms, graphical dash board mounted displays, or customizable features. The low cost consumer device will target a retail cost of $100-$200. Try getting KITT for that price.

Biography

Tiffany Strauchs Rad is the President of ELCnetworks, LLC, a technology and business development consulting firm in Portland, Maine. Her consulting services include developing business plans, strategic planning, intellectual property management, market studies, and launching products for inventors and entrepreneurs. In addition to working for ELCnetworks, she is also a part-time professor in the computer science department at the University of Southern Maine teaching computer law and ethics. Tiffany ’s academic background includes study of international law and policy at Oxford University in England, Tsinghua University in Beijing, China, Maine School of Law, Portland, Maine as well as intellectual property at Franklin Pierce Law Center in Concord, New Hampshire. She graduated from Carnegie Mellon University with a B.S. in public policy, ethics, and history with a double major in philosophy. Following her studies at Carnegie Mellon, Tiffany studied classic literature and philosophy and received an M.A. from St. John ’s College, Annapolis, MD. During law school, Tiffany began part-time graduate business school studies online in 2000 and received her M.B.A. from the University of Phoenix right after her J.D. Her academic and voluntary service earned her the U.S. Gold Congressional Award in 1999. She is a dual citizen of the USA and Latvia.

UG-LUG All too often baggage claims are filled with luggage that looks exactly the same, and many times people mistakenly pick up the wrong bag. There ’s nothing like getting to the vacation you ’ve planned all year or that business meeting that can put your company on the map, and realizing you have someone else ’s shirts! Ug- Lug ’s concept is to create one of a kind, uniquely ‘ugly ’ luggage that is almost immediately recognizable at first glance to its owner. The distinctive advantage of Ug-Lug comes from the use of environmentally friendly, recyclable and reusable materials in the creation of each piece. Each piece of handmade luggage will be made up of recycled materials, including but certainly not limited to: airplane, car and bus seats and seat belts, recycled tires and tubes, re-usable leather goods such as purses, saddles, jackets, belts, etc. Also to be included is plastics, recycled clothing and fabrics such as denim, reusable zippers, sails from boats, and recycled vinyl and mesh, to name a few. Aluminum is one of the few raw materials that need to be purchased from a manufacturer to ensure the highest quality when it comes to making the framing. As long as people continue to fill up landfills, the possibilities of usable materials are limitless. The concept is not only limited to the luggage that one would check. The luggage industry encompasses hand luggage, briefcases, computer cases, carry-ons, garment bags and carriers, kids luggage, totes, backpacks, motorcycle packs, duffel bags and handbags. Ug-Lug will have pieces designed in sets, and separately to meet the demands, both large and small, of all types of travelers. The uniqueness factor, coupled with the trend to go ‘green ’ sets Ug-Lug apart from all its competitor ’s generic luggage products, where the only choice the consumer makes is in the color. Ug-Lug aims to spark a worldwide trend towards recycling goods and products into durable, quality luggage and accessories, thus keeping tons of non-biodegradable items from landfills. Our main goal: Enabling people to be part of the movement towards creating a better world by providing well designed, high-quality, practical products made from truly sustainable materials and supporting fair labor/fair trade practice.

Biography My name is Michael Rawlins , and I am currently a student at Pace University in the Lubin School of Business. I am in my senior year and will be receiving a BBA in Entrepreneurship upon graduation in May of 2009. My concept of Ug-Lug was created after a situation I found myself in on Spring Break. Currently I am the co-owner of a sports performance training facility out of Pearl River, NY. After having our college football careers cut short by injuries, myself and my lifelong friend and business partner, TJ, decided to take our passion for sports and help young, aspiring athletes better themselves physically. The Training Factory, which focuses on speed, strength, and flexibility training, was born out of TJ ’s 400 square foot basement in the Winter of 2006. We ’ve since moved out of the basement and into a 1500 sq foot facility, with plans to relocate into a 4500 square foot building by year ’s end. After only two short years, many of our athletes have gone onto compete at the Division 1 level in football, baseball and basketball with full athletic scholarships. We currently have over 75 athletes, male and female, walk through our doors weekly, and their accolades and accomplishments are testaments to our results.

UrbanPing! UrbanPing! is the mobile, social networking system enabling real-time communication between mobile system users. Using wireless signal patterns, GPS/assisted GPS, and Bluetooth to implement user tracking, UrbanPing! enables users to receive real-time, system-generated, lists of active members matching requirements for proximity and user profile specification. Imagine connecting to, and meeting with, like minded-people while out for a night on the town! UrbanPing! combines the application features of popular social networking sites with mobile technologies to create unique interpersonal experiences. By enabling users to update their availability status and profile properties in real time, UrbanPing! pairs active users with other members looking to connect, now. How It Works: UrbanPing! user profiles include demographic information: age, marital status, proximity limit for active user connection, availability status, type of networking / relationship sought. Upon joining, the new member downloads and installs UrbanPing! ’s mobile device software. Users with “active ” status are sent a list of fellow “active ” users matching their profile criteria. Each user listing links to a mobile profile summary. To initiate contact, a user selects the “PingMe! ” option from the selected profile. If the user receiving the “HelloPing! ” wants to communicate, he or she will select the “UrbanChat! ” option contained in the interface. UrbanPing! provides buddy list functionality enabling users to track UrbanBuddies! on a Google Maps-style grid. All system access and user authentication, via web or mobile device, will be managed through secure login. Initial communication is conducted anonymously via the mobile UrbanPing! chat client. Marketing Strategy: A stand-alone, server version of the UrbanPing! system aides vendors wishing to expand their marketing / advertising efforts into the mobile space. Servers located on Bluetooth enabled billboards, retail stores and nightspots will “ping ” subscribers special offers and or upcoming event information, for example. The server system also provides up- to-date campaign reporting activity from a lightweight reporting tool. Competitive Advantages : Unlike Facebook and MySpace, UrbanPing! integrates mobile device implementation immediately Java J2ME provides a mobile interface supported by a wide range of mobile devices Competitors like Dodgeball, Mologogo and MeetMoi fail to deliver equal functionality Business model includes platform licensing, fees for promotional campaigns, and charging users for value- added features As applications for UrbanPing! expands (e.g. meet-up groups, instant services for hire, real time gaming) competitors are discouraged from entering market.

Biography Teresa Nicole Brooks is a professional software developer and a graduate student at Pace University's Seidenberg School of Computer Science and Information Systems. She is pursuing her Masters degree in Computer Science and is slated to graduate in May 2009. For her thesis project, Teresa is currently developing a prototype for an application that uses AI techniques natural language processing and intelligent agents to generate RSS feeds based on observed user interests. Teresa's professional / technical interests include (but are not limited to), mobile technology & development, web development, robotics, artificial intelligence and networking & software security. In addition to her studies, Teresa is currently writing a high level, concept paper for her new business concept: UrbanPing.

SEMI - FINALISTS SOCIAL VENTURE S

COSMO Like countless others, I have spent the majority of my teen years comparing my love life to those of the adored characters on Sex and the City. However, when I tried to apply Carrie ’s advice, I often came up short. I recently realized why: they are in their thirties! And then it hit me: there is absolutely nothing in the media for teens and young women who are sexually active, but not sexually experienced. I can find plenty of articles for virgins about how to avoid being pressured into sex. And my latest Cosmo gives a “how to ” of tricks like “having sex against a wall. ” But where do I look if I ’m having sex, but I ’m still learning the ropes? Who can I relate to if I have a problem like, “How do I get over the guy I lost my virginity to? ” Carrie Bradshaw has been having sex for longer than I’ve been alive; so I don ’t think her advice is truly geared towards my problems. Here, then, is my proposition: A column or a web blog about relationships and sex for those who are new to it- written by someone who is also new to it- that someone preferably being me. Now, I am no sexpert- but that is exactly the point. I could write about my experiences as I live them, and finally give the millions of girls in my shoes someone in the media to relate to. I know sex is a tricky subject, but my columns would be tasteful, truthful, and relevant. I am not trying to promote promiscuity or advocate sex amongst teens. I am merely trying to acknowledge that sex is out there, and provide helpful information for those who are already doing it or thinking about it. It may spark some controversy, but hey, Gossip Girl would not be such a hit if those explicit billboards were not hovering over Time Square. Speaking of Gossip Girl, teens having sex is already portrayed in the media- just not accurately. When Blaire loses her virginity the scenario is hot, steamy, and utterly romanticized. For the non-fictional teen, a first attempt at sex is not about champagne and rose petals. It ’s actually more like a science project. Isn ’t it about time we stop expecting teens to go from the innocent virgins of Sisterhood of the Traveling Pants to the sex kittens of American Pie overnight? I ’d like to guide them through the in between phase as I experience it myself.

Biography

Danielle Strauss- I am currently a sophomore at Pace with a pending BFA in Musical Theater and a Minor in Women ’s Studies. I have always been fascinated with gender roles and human interactions, and have been observing and analyzing romantic relationships since I was a child- first my parents ’ and now my own. I started recording my findings in a journal at the age of five (I was an early writer), but have since developed a series of short essays about love, relationships, and intimacy. I am continually inspired by women such as Maureen Dowd (author of “Are Men Necessary? ”) who address topics often considered “taboo ” and are constantly pushing the social envelope. I would eventually like to publish a collection of my essays, but I think a column would be the ideal way to reach girls my age who need someone- anyone, to relate to other than Carrie Bradshaw.

P.O.D.E.R. PROJECT ON ORGANIZING, DEVELOPMENT, EDUCATION, & RESEARCH ∗ Poder in Spanish = Yes, we can; strength; capacity

P.O.D.E.R. (Project on Organizing, Development, Education, & Research) PODER is a mixed-profit information discovery business that seeks to eliminate corruption as well as economic, workplace, social, and environmental rights violations in Latin America. It envisions two complimentary theories of change: strengthening civil society as an active participant in economic and social development, while; democratizing business and incentivizing best corporate practices. PODER partners with human rights, labor, and environmental organizations in developed markets, as well as workers and communities in emerging markets, to strengthen civil society as a central decision maker in transitional democracies while mitigating business and investment risks.

Relief Development Consulting Relief Development Consulting (RDC) is a for-profit, international economic development firm. RDC focuses on creating innovative approaches to fighting poverty in developing countries. Our core competencies include: Creativity and Innovation - RDC designs new and unique models for addressing traditional development challenges Management Expertise – RDC ’s unparalleled team of consultants works closely with its clients to implement and manage on-the-ground development projects Development program design and implementation is traditionally performed by direct service NGO ’s, however RDC ’s approach to identifying development opportunities, creating development programs, and managing on-the-ground program implementation is entirely different. This is perhaps best illustrated by the types of clients RDC works with. RDC works with multi-national corporations, international development organizations, and local communities in developing countries to create mutually beneficial strategic partnerships. We work with these vastly different groups to identify to economic development opportunities that fight poverty, while also fulfilling the corporation ’s business and CSR strategy requirements. Examples of RDC projects (currently in development) include building and managing locally based supply chains in developing countries for companies, such as Newmont Mining Corporation, Whole Foods and Aramark; and working with international development organizations, such as the Clinton Foundation to design and implement a new model for aggregated micro-finance lending. The Opportunity Implementation is the most critical phase of any international development project. Advice and strategic analysis make up a much smaller part of the process. Many perfectly planned projects fail because of poor implementation, an inability to adapt the project ’s original strategy to the changing realities on the ground, and inadequate strategic partnerships. Often, this happens because incentive structures and skill sets within the development industry are not aligned to successfully identify, create, or manage sustainable, professionally-run, for-profit businesses, capable of competing in the global market. Staff at most development organizations come from non-profit backgrounds, and have little experience operating businesses. Furthermore, most development sector professionals do not have an adequate understanding of corporate strategy, making it difficult to build effective partnerships with the for-profit world. RDC was created to addresses both of these development challenges. Its strength lies in its ability to combine traditional grass-roots, on-the-ground development implementation with best-in-class management practices from the business sector. It leverages the skills and expertise of its staff (all of whom worked in development after successful careers at top-tier management, finance, marketing and Fortune 500 companies) to ensure successful implementation of sustainable, economically viable, development initiatives.

Biography JASON SPINDLER MANAGING DIRECTOR & FOUNDING PARTNER Prior to starting RDC Jason’s career combined experience in the business sector and the international development sector. Prior to working in international development, Jason worked in finance with Citigroup Investment Banking and Questor Partners, an operations focused private equity firm. His on the ground development experience began after his career in finance, as a Business Volunteer for the Peace Corp in Peru. He has since implemented economic development projects in Peru, Colombia, India, Indonesia, Nepal, and China. Additionally, Jason has also worked with leading social entrepreneurial organizations such as Ashoka and the Acumen Fund. Jason graduated from the University of Texas at Austin with degrees in Finance and Economics. He is currently a full-time student at New York University School of Law (May 2009), where he is focused on international development policy and rule of law. While at NYU he received the Catherine B. Reynold’s Fellowship for Innovation in Social Entrepreneurship, a joint fellowship between Harvard and NYU, for his work with for- profit sustainable economic development initiatives. 43

StayingInvolved.Org StayingInvolved.org is a social venture that will allow everyone to stay involved with political/ policy issues that are affecting our nation. President-elect Barack Obama ’s acceptance speech asked us to “join in the work of remaking this nation the only way it's been done in America for two-hundred and twenty-one years - block by block … This victory alone is not the change we seek - it is only the chance for us to make that change … it cannot happen without you. This is our chance to answer that call. This is our moment. This is our time. ” StayingInvolved.org believes that everyone needs to get involved in the policy/political debate to make a positive impact on society. The best way for us to lead a sustainable long-term rebound is to have an informed public that routinely takes part in policy debates and engages with elected officials. Society can no longer afford to ignore political issues and become distracted by the entertainment media.

StayingInvolved.org will provide a single source to allow individuals to take an active role in government. The website initial focus will be on federal issues (Legislative and Executive Branch). The website will provide the following distinctive features: Position Page for all Elected Officials: This page will include his/her respective stance on key issues, voting record, contact details, and a link to “contact elected official. ” Correspondences will be processed, stored, and catalogued. Issue Tracker: A bill/resolution page will exist to summarize the measure and to identify the key authors. All amendments and additions will also be identified with a brief description of the amendment (including the author). Inconsistency Report: Use to identify inconsistency in the voting records versus policy position. Once an inconsistency is noticed, an email will be send to the elected official to allow them to respond. This information will be posted on the “Position Page. ”

A donation corner will be added to the website to allow individuals to make donations that will be used to fund the all volunteer site. Once a steady stream of funding has been established, the website will expand to cover state and local issues as well.

The main goal of StayingInvolved.org is to improve the country by providing a forum that easily allows individuals to stay involved in the political process on a day-by-day basis.

Biography Brian McCormack: I was born/raised in Florida, NY (small town in NY). I graduated high school with salutatorian honors and attended Berkeley College (White Plains, NY) on a full scholastic scholarship. I received my Associate ’s in Business Management (3.97 GPA). Upon graduating in Dec 1999, I began my full-time employment at Dorian Drake International (Export Management Company for US manufacturers) and started by Bachelor ’s in Business Administration at Pace University (Graduate in Dec 2002 with 2.48 GPA). At Dorian Drake International, I managed sales and distribution to Southeast Asia for the Commercial Foodservice Division (11+ manufacturing clients, approximately $2M in sales). I routinely travelled to Singapore, Malaysia, Thailand, Indonesia, and India. I also develop a separate business plan for a Project Department to capitalize on the growing Luxury Hotel Segment in the International Foodservice Industry. The overall experience allowed me to better understand various cultures and the global business environment. In June 2006, I joined Paychex as a Sales Consultant and gained a better understanding of the US small business market. I started graduate class at Pace University this Fall and I plan to graduate with an International Economics MBA by the Summer 2010.

The Health Benefits of Reflexology: Improvement in Everyday Life. In April 2008, the Rand Corporation reported that 320,000 of the 1.64 million veterans who served Iraq and Afghanistan had a major health problem, either ‘probable traumatic brain injury’, post-traumatic stress disorder (PTSD) or major depression. These injuries not only affected the veterans themselves but also their families. Combat experience changes behavior, and veterans do not return as the people they were prior to combat. As a result, they may withdraw from society, and, in extreme cases, even wind up committing suicide. Veterans are trained to be strong, to endure pain, and they are discouraged from reporting any ‘weakness ’. All too often, more than a decade passes before a soldier seeks help. The cost of PTSD over the next two years is estimated to be 4 to 6 billion dollars. In every war, soldiers suffer from this condition, PTSD, but only recently has it been identified as a major issue. I am proposing a stress reduction program that teaches self-reflexology to veterans and their families. The focus will be on veterans returning from combat in Iraq and Afghanistan. Reflexology is the art and technique of promoting bodily relaxation by stimulating pressure points in/on the hand, the face, the ears, and/or the feet. But much more than the welfare of these separate body parts is sought for/because each of them ‘maps ’ the entire body. Research has proved its benefits in two distinct areas: it helps patients who are recovering from breast cancer treatment, and it helps anyone needing to reduce stress, anxiety or manage pain. Reflexology can bring healing to veterans because it involves touching to release trauma without having to relive events. This program will educate veterans, their families and veterans ’ employees about the benefits of applying simple reflexology techniques to relax and overcome the effects of PSTD. I have been connecting with people currently serving in the military and active in veterans affairs. I have also been in conversation with reflexology practitioners and their organizations to determine their interest in supporting this project. Funding will be used to: Meet with reflexology and veterans associations. Establish contacts. Develop referral practices. Establish guidelines. Secure the necessary insurance. Develop special training for reflexologists regarding PTSD Build a website. Teach practices and the healing benefits of reflexology Share stories from those who wish to voice their experience Create an on-line network to connect practitioners and veterans.

Biography Susan Lee : With years of experience working in the Information Systems field, Susan Lee decided there was more she needed to know and is currently a full-time graduate student in the Seidenberg School at Pace University, working towards a master ’s degree in Information Systems and an Advanced Certificate in Information Communications Technology. While earning her Bachelor ’s degree in Business Management in the Lubin School of Business, Susan also studied techniques designed to promote well being, including classes in reflexology, tai chi and yoga. On visits to California and Hawaii, she continued studies in self- reflexology, acupressure points, and auriculotherapy. These classes inspired her not only to learn but also to share what she was learning with others. She helps other students, colleagues, and fellow travelers on the plane or on the bus. She finds that very few people have heard of the word “reflexology ” and even fewer know that it is something you can do for yourself. This is why she is so passionate about sharing it with others.

WeCycle, Inc. Venture Model: What if one business could simultaneously solve a public need for effective public recycling, a company's need to showcase their social responsibility and a non-profit organization's need for funding? WeCycle, Inc. is a social enterprise advertising firm that provides solutions for these needs by selling advertising on recycling bins and donating a proportion of advertisement revenue to environmentally minded charities (EMCs). WeCycle branded recycling receptacles will be used to collect recyclable materials. These bins will be outfitted with four large commercial advertisement spaces. For every item recycled, WeCycle donates $0.05 to EMCs that promote the sustainable development. WeCycle receptacles serve as the firm's own advertisements that encourage the public to log onto the Internet and vote on how WeCycle will distribute its funds to specific environmental organizations. Operations: WeCycle provides recycling, online donations and advertising, that brings people, non-profits, and businesses together into a mutually beneficial collaboration: Recycling: WeCycle offers a recycling service that is paid for by the advertisements sold on them. Additionally, WeCycle provides an incentive to recycle by donating 5 cents to EMCs for every item recycled. Not only is recycling is good for the environment, but the opportunity to recycle also attracts the public to continually interact with our advertisements. As an increasing amount of people recycle, more money is donated to EMCs and the value of WeCycle advertising increases. Advertising: WeCycle provides a preferred advertising medium to companies and advertising agencies looking to market corporate citizenship. By advertising with WeCycle, businesses directly fund sustainability initiatives and receive great exposure for doing so. In order to be consistent with our brand image, advertisement images are limited to displaying CSR specific initiatives. As a result, WeCycle Inc. creates a more sustainable world that is funded by companies paying to advertise their CSR. Online Donations: The amount of money donated each month will be determined by the amount of recycled material received. This money is distributed through monthly online voting to up to three non-profit organizations. In order to improve web traffic, non-profits are encouraged to ‘compete ’ for funding by blogging on the WeCycle website and convincing online users to vote for them. Other features include receptacle locations, company profiles, and relevant event listings of local area fundraisers, community meetings, and speaker series.

Biography Currently, the WeCycle team consists of five members with an array of experience and managerial expertise from across the non-profit, business, and government sectors. Emery Goossens is a NYU student studying Economics and will act as the CEO of WeCycle, Inc. Other Team members include: Ben Lang is a NYU student concentrating in Sustainable Urban Development and will manage recycling operations. John Oswalt , a Consultant at Accenture and former volunteer Internet strategist for the non-profit, CarPool, will handle the web development and outreach. Josh Swedarsky , a VP Global Pricing at Barclays Capital, will manage operations, corporate relations, and sales. Cynthia Hilmoe , former Senior Program Consultant at The Pollution Control Agency of Minnesota, will coordinate social impact measurement and benchmarking.

SEMI - FINALISTS NEW BUSINESS CONCEPT S

aLiveListen ® [a live-music subscription] ™ aLiveListen allows a user to purchase admission to multiple live-music events by subscription. This promotes a cost/value approach to live-music for the user, and stabilizes revenue for the venue, artist, and promoter. Benefits : aLiveListen offers a cost/value approach to live music for the user by selling venue admission at a discounted rate. The website and service is a one-stop information resource for live-music enthusiasts so they can find out about and affordably attend more live music. The venues benefit because, for no extra cost, their attendance will increase; increased attendance equals increased revenue. Products/Services: aLiveListen is a horizontally integrated technology and service development company with a clear path to maximizing live-music ticket sales at venues. aLiveListen operations are similar to those of Livenation and Jambase, but offer the user more flexibility, savings, and value. The subscription is flexible because, although a monetary commitment has been made, the user has made no commitment to which shows she will attend at the time that she purchases the subscription. There is substantial opportunity to expand this business model nationally and indeed globally. Target Market: We are focused on delivering a superior product to the live-music enthusiast. This live-music enthusiast is a person who is on the cutting edge of the underground live-music scene and typically sees several shows every month. This person is paying to hear artists who are up-and-coming, well known, or on the verge of being famous. These shows often take place in small clubs and venues. Sales/Marketing Strategy: Our strategy is to sign as many partner venues as we can and maximize subscriptions through advertising and word-of-mouth. We aim to control the cost, increase attendance for venues, and minimize the time required to obtain tickets. Revenue :1. As we partner with venues, promoters and artists, our subscription base will grow. The more venues a prospective subscriber is able to access, the more likely it is he will become a subscriber. 2. As our subscription base grows and when our online community is large enough, we will sell advertising space on our website. Within 2 years we anticipate reaching a CPM of at least $2 (Facebook CPM is anywhere between $2 and $5, and Myspace is anywhere between $0.50 and $1).

Biography Ben Miley : I grew up on the beautiful coast of Cape Elizabeth, Maine. In 2007, I received a bachelor of science in Industrial Design from Wentworth Institute of Technology in Boston, MA. I am intrigued by design. To me, design is the simple and subtle decisions that have a huge impact on the way we do things, why we do things, and more broadly, our lives. I am currently earning an MBA in Management with a concentration in Entrepreneurial Studies at Pace University in New York, NY.I have had a wealth of interesting new ideas since I was young, and I have always been interested in discovering the full potential of my ideas. I tend to focus on large-scale ideas that are almost impossible for me to implement at this stage in my career. I am extremely interested in energy production, consumption, transportation, management, distribution, and recovery. Every month I attend an angel investors meeting as a guest, which provides great insight into the inner workings of what it takes to get money out of an investor ’s pocket and into a company ’s pocket. I have done market and financial due diligence for numerous companies including an innovative steel product involving a new planned $150mm investment, an innovative network security solution, a community based social information site (Joe DiPasquale – Collegewikis), and many others

Asher New York-based Asher is a for profit apparel manufacturing firm specializing in the production of premium denim, for which a prototype has already been constructed and has celebrity endorsements. The company will initially infiltrate the trendsetting “downtown ” cosmopolitan clientele across US cities such as New York and Los Angeles over the course of two years. During the long-term, the company projects successful penetration into international markets, specifically within Asia and the Middle East. Ultimately , Asher will expand into producing a complete line of clothing and envisions a global presence where we are perceived as a formidable competitor within the apparel industry. Asher will offer fashion forward high quality denim that differentiates itself through innovative design, fit and production. The most distinct feature of Asher is its ability to experiment with wildly different dye-processes and production techniques than its larger more conventional competitors. The market that Asher will target is the ultra trendy consumer ages 18-35, who is always on the hunt for high quality distinct denim. Trendy clients and boutique buyers alike are always searching, and willing to pay for smaller brands that have specific brand identity and unique fits. To establish a brand that captivates this sophisticated market, Asher will fuse together inspiring contemporary art and avant-garde New York style to imbue an unparalleled image that is powerful, and yet inevitable. Asher will collaborate with inspiring local artists in a series of cross-promotional events in New York City parks and venues that will attract much needed publicity. By emphasizing unique fits and design throughout tradeshows such as Project, Capsule, and Coterie, we will appeal to fashion forward boutique owners to establish our primary distribution channels. We will further promote our product to Visual Therapy, a NY- based luxury styling agency to recommend our products to their high profile clientele. Finally, we will leverage our existing relationship with Oscar winning actress Kate Winslet, and New York City musician, Mike Furey of Dangerous Muse, who both currently own a prototype of our product, as a platform to reach our clientele on a macro level. Variable cost will be $50 per unit, and have a 200% markup to a wholesale price of $150 per unit. Our product will retail at $375 which will give retailers a comfortable 60% profit margin. The company projects to break even after the sale of 650 units, which we forecast within the first 6 months of operations.

Biography Asher Levine is a junior at Pace University and has started building his foundation in the New York fashion industry. At the age of 19, Asher produced his first fashion photoshoot for the New York Times Style Magazine, and since then, has produced numerous shoots such as publications and advertisements that have appeared in GQ and Times Square. He also works as a fashion stylist at Visual Therapy, a luxury consulting firms that caters to private clients around the country. There he shops for clients in stores such as Bergdorf Goodman and Barney ’s New York, where he has gained a priceless knowledge of the most current fashion trends. Asher ’s real knack is sewing and fashion design. He picked up the needle for the first time when he was 10, and from that point on, he couldn ’t stop making clothing. When he arrived in New York, he wanted to position himself at every point of the industry. He assists Rickie Freeman, the owner and designer for Teri Jon , where he learns the production of a clothing label. His experience at R&M Advertising has taught him the art of marketing clothing, and finally at Visual Therapy, Asher has mastered the techniques of dressing his future-type clientele. Now Asher is ready to begin his own dream and putting his skills to the test by creating his first clothing line, Asher.

Between Courses Between Courses was founded on the principal that dining out should be an enjoyable and memorable occasion. This company provides a service to restaurants which have forgotten their core strengths and need revitalization. The first service uses market research to provide an analysis of the overall temperature with the restaurant ’s patrons, non-current patrons, employees, and competitors. The next level is geared towards restaurants that need help generating more business and buzz about their eatery; proving marketing analyses and recommendations. The highest valued package involves thorough marketing research, food and wine consultations, management overviews, marketing analyses and recommendations, and options to restructure the restaurant ’s layout. The website, www.betweencourses.com, offers a menu of a la carte marketing research reports and statistics for restaurant owners to purchase online. The restaurant industry is worth over 550 billion dollars; however there are a very high percentage of businesses which fail. In their first three years, 59 percent of all restaurants will fail and likely file for bankruptcy. Some of the main reasons why restaurants fail include a lack of planning, little knowledge of their customer, and inability to adapt to change. The main competitive advantages Between Courses embodies are vast industry knowledge and experience, a strong management team with backgrounds in successful businesses, and customized solutions for clients. The competition (restaurant consulting firms) works mostly with chain restaurants, and their services are not specialized. Marketing will involve an interactive website with proven success stories, advertisements in magazines, trade shows, and complimentary comment card surveys and evaluations for potential clients. The founder of Between Courses, Katie Ohsann, has a background in analytics and marketing research, will graduate from Pace University with an MBA in Entrepreneurship May of 2009, and holds 5 years of restaurant experience. Director of Operations and Wine Manager, John Patrick Ohsann, holds a degree in Hospitality and Tourism Management, is a wine sommelier and restaurant manager in Destin, FL, and has 10 years of restaurant and hotel experience. Between Courses ’ Director of Food and Menu options is Jason Wold of Lodi, CA, an Executive Chef and graduate of the French Culinary Institute; with 4 years of experience. Between Courses is currently seeking an investment of 350,000 dollars for 35% ownership of the company. These funds are necessary to allow for proper resources to establish a strong brand, build an interactive website, acquire necessary market research industry knowledge and reach the target market effectively.

Biography Katie Ohsann of Danbury, CT will be graduating this May of 2009 with her MBA in Entrepreneurship from Pace University ’s Lubin School of Business. She attended The University of Arizona and graduated from James Madison University with her B.B.A. in Management. Constantly pushing the frontier edge, Katie enjoys exploring new worlds in travel, nature, adventure sports, food, wine, and business. Favorite destinations include Costa Rica, Mount Tremblant, OBX, Rome, the glaciers of Alaska, and most recently Tanzania. For the past four years, Katie has been working for a privately owned pharmaceutical company, Boehringer Ingelheim, and has gained a great deal of experience in marketing and sales, business analytics, marketing research, and financial business decisions. She has been recognized by senior management for her analytical strengths, as well as her leadership through many BI Champion Awards; most recently she was the recipient of an Innovation Award at BI. Katie ’s strong character and spirit originate from her true passions in life: her love of travel, adventure, and exploration. She plans to begin her entrepreneurial career with the launch of a new business concept in the next 2-3 years.

Diversity Directory I have an Internet-based business proposition that I believe will help a variety of minority-owned businesses and service providers.I have had a number of friends who constantly call me looking for caterers, event planners, designers, etc., which specialize in addressing the needs of a particular culture/ethnicity.I would like to create an online “Diversity Directory ”, similar in some ways to the online version of the Yellow Pages, however this site will be for service needs only and will be categorized based on culture, for example: I had a colleague, who was looking to have an African-themed wedding, she needed the following: Authentic African clothing (Ghana) – either a designer or seller A caterer who specialized in West African cuisine Musicians/singers who knew songs of that particular country, etc. This directory would provide a listing of service/business providers based on cultural/ethnic specialties. It would be similar to a Craig ’s List format in that it would be set up across major U.S. states and cities (so users could choose their state & city) & would be divided into the following categories (titles are subject to change): Black Book of Business (African American specialty businesses and services) Caribbean Catalogue (Caribbean specialty businesses and services) Asian Almanac (Asian specialty businesses and services) African Appendix (African specialty businesses and services) European Edition (European specialty businesses and services) Latin America Listing (Central & South American specialty businesses and services) My website would seek to promote minority & small-business owners. Potential businesses that would be featured on the website would be based on the SBA ’s definition of a small business.To generate revenue for operations I would provide ad space for the participating small businesses as well as for outside advertisers. In addition I would provide “premium highlighting ” for small businesses that were members of the directory. For a nominal fee business could have their business listed as a “priority provider ” (i.e. featured at top of page, with bold lettering, bright colors, etc.). I would look to start my business in New York City and expand every 12-18 months to a new city (i.e. Miami, Los Angeles, Chicago, etc.)The major functional areas of my business will be: Sales & Marketing, Web design & maintenance (IT), Finance & Accounting

Biography Chenelle Blackman is an Associate Marketing Manager for Time Inc., the largest magazine publisher in the U.S.. In her role she identifies and develops new business partnerships to increase the company ’s subscription base across all of the company ’s magazine brands. Prior to her current position, she managed the business process strategy initiatives for TIAA-CREF ’s Public Affairs division, as well as their Community Relations program. Raised in New York City, Chenelle is a current Brooklyn resident. In May 2008, Chenelle received her Masters in Business Administration from the Fordham Graduate School of Business. In her spare time Chenelle acts as a mentor to high school students through the National Black MBA (NY Chapter) Leaders of Tomorrow program; she is also an avid reader, traveler, and professional wedding singer.

eFieldHouse.com, LLC Business Overview : One of the great joys I have found in playing team sports is the true sense of camaraderie that one shares with one ’s teammates. The relationships I have built in the locker room are extremely powerful. Unfortunately, most of these bonds can be difficult to maintain over the years. Many athletes become very frustrated when their buddies, teammates and friends inevitably go off in different directions at the end of the season. Even worse, in the case of professional sports, athletes are sometimes traded, released, or just retire. I saw a real need to develop a network that would allow me to stay in touch with my teammates, regardless of where their lives took them. This led me to create eFieldHouse.com, an exclusive online network for professional athletes. I started the process of building this network by learning how to write code and how to build an online platform. I did most of this during my off-hours while playing in the minor leagues. I was heartened by the initial response to the network, especially when I discovered that most major league baseball organizations -- due to media-relation concerns -- openly discourage their athletes from posting their profiles on public sites like Facebook or MySpace. As a result, these athletes were looking for another way to stay in touch with their former teammates. It ’s been extremely gratifying to watch the positive reaction to eFieldHouse as it has grown. In only a matter of months from its launch, there are now several hundred professional athletes in the network. As the word has spread, I ’ve been approached by numerous advertisers as well as a few player procurement agencies. eFieldHouse helps professional athletes stay in touch with former teammates as well as find jobs on and off the playing fields. Over 30 professional athletes have found new playing jobs through the eFieldHouse network since March 2008. So far, I have created a strategic relationship with Teracode, Inc. and exchanged 15% equity in eFieldHouse, LLC in order to build a more advanced web application utilizing Teracode ’s staff experts. I have also implemented a controlled growth methodology to expand into the world of professional sports. Currently, the eFieldHouse brand, which is most recognizable in the baseball world, is positioned to expand into other professional sports. I have raised over $300,000 in angel funding; however, a good portion of that investment came from a few professionals at Lehman Brothers. Because of the recent events, much of the funding for eFieldHouse has been vaporized. eFieldHouse is currently looking for a second round of funding to aid in more aggressive expansion.

Biography CEO & Founder – John Wolff created eFieldHouse in 2007 while playing in the minor leagues with the Chicago White Sox. He was drafted into professional baseball after his junior year at Harvard University. John ’s book, Harvard Boys , details his experiences in his first year in the minor leagues and was published in Fall 2007 by Skyhorse, a smaller imprint of Sterling Publishing, Inc. His second book, How To Make Pro Scouts Notice You , is due to be published in Spring 2009. Director of Marketing -Ian Church played six years of professional baseball in the minor leagues. He was named the Frontier League ’s Most Valuable Player in 2006 when he hit 31 home runs for the Kalamazoo Kings. He finished his playing career in 2007 with the Palm Beach Cardinals of the Florida State League. He graduated from Stetson University in 2002 with a degree in Business. Director of Business Development – Stephen O ’Sullivan spent two years playing professional baseball after being drafted by the Chicago Cubs in 2002 out of Marist College. After an injury ended his career prematurely, he completed his MBA at Pace University while working for Standard and Poor ’s as an analyst. He now runs a construction company in NYC while pursuing his entrepreneurial ventures.

Gamepe Gamepe is new gaming software that will greatly improve how gamers communicate today. Let's talk about how Gamepe does it. Everyone likes to chat. It's a basic human need to keep in touch with friends and family, and to do so they use Instant Messengers (IM's) & Social Networks. Examples of IM's are: Windows Live Messenger/Yahoo Messenger/ AIM / IRC network/Face Book/Twitter/Skype Games. We all love playing them. Unfortunately when gamers play games most cannot chat with their buddies at the same time. The reason is that instant messaging software is not designed to cope with these needs. They have to logout of the game by using key combinations like ALT+TAB in order to chat, play music and much more which can be annoying at times. This is where I came up with the idea that we needed software to cope with these needs and allow players of games to be able to chat with their buddies and to listen to the music they like while they are playing the games they want to play without annoyances. (Aka a bridge between the gamers ’ desktop and the game being played)

Revenue: We have a few options to generate revenue with Gamepe these include:

Opt in mail with special offers for new games Partner with 3rd vendors such as Skype/twitter/pizza hut to bring their service in-game Advertising inside games Advertising outside games With MMORPGs with over 100 million customers we think there ’s a big share of the market available for us Note: Beta version has been released. It can be found at http://www.gamepe.com

Biographies Nathan Hazout was born and grew up in France, his parents are from Morocco. Nathan was always fascinated by technology since he was a kid and started building amateur websites when he was 12. While he was learning more skills in the field of technology and the web, he quickly realized he could monetize those skills. He created websites for small businesses in need of an online presence at the beginning of the Internet boom. He also wanted to have his own projects and quickly got a taste for business and entrepreneurship. Nathan created online services like an online virtual stock market, mobile ringtones sales, and other small profitable projects while in high school. Nathan came to Santa Monica College and then transferred to UC San Diego to have a better formal education in the field of computer science. Nathan continued to work part-time as a freelancer for various web companies such as MakeMeHeal.com and Pint.com. His interest keeps growing and now he learning about networked services and cloud computing.

Moti Joseph is a researcher within Websense Security Labs. His responsibilities include reverse engineering and developing auditing and reverse engineering automation tools. Moti has discovered critical vulnerabilities affecting a wide range of enterprise vendors Moti and Stephan Chenette has previously presented at Black Hat Prior to Websense Security Labs Moti was a security researcher for checkpoint responsible for vulnerability analysis, research, and remediation. Though he spends much of his personal and free time in the world of a reverse engineer, Moti true passion is music.

Joe and Go With technology becoming such an important aspect of our daily lives, it should be used to its fullest extent, in order to make our daily routine easier. This created the idea of Joe and Go, a coffee shop that will dominate the market because of its novel concept that makes a morning cup of coffee convenient and hassle free, with no wait, and no fuss. This business is based on its online website, where individuals can make an account for the coffee shop. There, they can pick their coffee, including all personal preferences, and payment method, which is either entering a credit card or a bank account. Then, whenever, wherever, they can text or email their coffee order into the Joe and Go of their choice, based on the number offered online, which will appear on the screen at the coffee shop. There the barista will make the order, and the customer simply has to drop by and pick it up at an outside window. The order will automatically be charged to the individual's account. To begin, this will initially be available to businesses in Manhattan only, offering substantial discounts to employees and catering services to the company for corporate events. The eye-catching logo, displayed on the storefronts and products will be enough to attract individuals on the street. Also, there will be extensive online advertising to promote the coffee shop, such as newsletters for members, advertising on sites particular to New York like www.nytimes.com , and the opportunity for members to send introductory offers to friends and family. Furthermore, it will team up with Facebook to attract millions of young students, initially those residing in the city, to the coffee shop. This age group is important to target as the business develops, for they are the most attached to the technological world we live in. Other coffee shops provide ambience and comfort along with their product, but don ’t offer the speed and convenience that can only be found at Joe and Go. Under my command, for my knowledge of the business world and being a college student, it can attract over a thousand customers in 3 weeks, and only grow as more coffee shop sites are established nationally, beginning in other urban settings, then around colleges, in airports, and eventually spread worldwide. Its introduction to the world will completely change the idea of a cup of coffee forever.

Biography Nicole Cardoza is a sophomore at Pace University, currently double majoring to attain two BBAs: International Management with a concentration in Asia and Finance. She is a member of the Honors College, and a tutor for the English Language Institute. She also works part time in the hospitality field. She has developed her knowledge in the business field by working at an internship at Judy Ross Textiles over the summer, as well as being an active member in her business classes during the academic year. There, she learned about many aspects of a small business, particularly marketing and establishing a greater customer base in the competitive market. She came up with her business concept while waiting in line at Starbucks, and hopes to open her own coffee shop someday in the near future. In her spare time, she likes to pursue her hobbies of technology, languages, travelling, fashion, and music.

Loan to Help The idea is simple, and originally inspired from the Nobel Peace Prize winner Muhammad Yunus who introduced micro-financing in Bangladesh. As it has become almost inevitable that the world is indeed facing a recession, or at least an economic slowdown, people are losing their jobs, demand for basic goods and services are decreasing and banks are more reluctant to lend out money. Two main reasons as to why banks are less willing to lend out money have been identified: the main reason being that they lack the liquidity they once had. Assets, such as mortgages and stocks, are shrinking in value because there is (as previously mentioned) a general decrease in demand for most goods. Consumer confidence for companies is also at an all-time low. The second reason is a fear amongst banks that people won't be able to pay back their loans.

When banks are unwilling to lend out money it creates a "bump" in the economic activity, a problem that the FED can't solve by lowering interest rates one more time because they are low already, companies and people need to be able to take loans in order to pay their employees ’ salaries and to make more investments in their current (or another) company to create more job-opportunities. A loan from a bank can also function as a short-term solution, if a company is for example lacking cash-flow at a certain point in time, but their balance sheet shows that they can afford to pay back a loan.

The idea is to create a website where private persons lend out money to each other. People who are willing to lend out money, choose themselves what interest rate they wish to get back on their loans. It then works like an auction; if another person is willing to lend out that same amount to a lower level of interest, they then post their rate of interest and the borrower can choose.

The idea would work because it is a possibility for people who traditionally make their money on the stock- market, but now feels that it has become too volatile and unstable.

There are already websites offering these kinds of loans, but our competitive edge would be to take a much smaller percentage of the interest paid back to the loan-giver.

Biographies

Leonard Schaltz is a 2 nd year university student at Pace. He recently transferred from The International University of Monaco (IUM). Before enrolling at IUM he spent six months in Shanghai studying Mandarin and working for a newly started trading company. His work experience ranges from the aforementioned trading, to internships at a well-known Swedish betting-company. He will most likely pursue a career within the field of economics or become a management major.

Gustaf Svensson is a 2 nd year student at Pace. He is a Hotel & Management major, with two years of experience from the hotel industry in Miami. Gustaf comes from a family of old traditions in the foresting-industry. Gustaf however decided early on that the field wasn ’t for him and that he wanted to pursue a career within the field of hospitality. He considers himself a people-person, one who is good at reading people and understanding their needs. This characteristic is something that he is able to apply in all aspects of life.

Nightclub in New Hampshire The upper-valley consists of the largest medical center in New England, Dartmouth College, and thousands of other working individuals, all of whom are bored of the current selection of restaurants/bars to hang out at night and on the weekends. Individuals will no longer feel as though there is “nothing to do ” once a decent nightclub is established in town. The competition is very fair and the market is in high demand. During economic hardships, the number one business that succeeds are those containing alcoholic drinks, thus making it an O.K. time to open such a business. The whole idea of opening a nightclub is to serve individuals in a fashion where they are successfully able to leave their work, problems, etc. at home and enjoy themselves for the current moment. Special performances and events will bring new activities to the upper-valley along with allow individuals to look forward to something in the near future. The area of New Hampshire and Vermont this club will be catering towards is not well known for performances or events that go above and beyond. This club will allow people to enjoy events in their home-town rather than having to travel long distances to attend events. Description of Market The Nightclub should be very sleek and yet appropriate for the area it caters to. This would mean there must be a decent dress code enforced yet at the same time is able to cater to those just getting off of work, including individuals in labor intensive careers. A proper dress code, accommodating environment, and overall enjoyable place for people to relax and enjoy themselves, is the true objective of opening a nightclub in New Hampshire. The upper-valley needs to be livened up. Current residents, students, visitors, and medical professionals (generally those between the ages of 21 to 34) are finding themselves bored and stir- crazy because of the mere fact of having no good place to meet people or just hang out with friends. The industry itself contains about 50,000 locations with combined annual revenue of about $15 billion. There are no major companies that dominate the market in this industry. The top 50 largest companies hold little over 5% of sales. (Hoovers) Ventures into this kind of industry are relatively easy if done correctly. Light competition is always good but heavy competition especially that which is dominating the market is not good for business. Opening a nightclub in the rural town of Lebanon, New Hampshire may dominate the market and therefore become extremely successful. Once popular and well known, the town could have more entrepreneurs interested in starting up a business of their own there. All of which could allow the upper-valley to bloom. Optimism is high within this business due to the availability of a decent market share, high demand, and opportunity to grow. All of these will allow for the business to see quick and steadily growing returns. All of this is the reason I believe my idea for a nightclub in my home-town of Lebanon, NH will be successful.

Biography My name is Taisha Heimberg , I am currently a senior in the Dyson School of Arts and Sciences finishing my major in Business Economics. I grew up in the rural town of Lebanon, New Hampshire; where my natural instinct of owning my own business grew strong. My parents have owned their own business for most of their lives and watching them live happily with their lifestyle business have always lead me to want to do similar. I love the city because growing up there was never really anything to do in my home-town, and visiting now has made me realize there is even less to do now that I am older. This is why I want to bring life to Lebanon, and this is where my inspiration has evolved.

Porta-Print The expansion of laptops users in the workplace, school campuses, and worldwide have grown existentially since its creation. One common factor that almost all these computers have is the ability to connect to wireless internet, edit photos, write a report, take notes, and practically do anything imaginable: But there is one common factor missing from each of these seemingly wireless boxes … Whenever you ’re done that report, or in the board room scurrying to find a copy of last years numbers, or just took the 2 train for an hour to class to figure out once you sat down that your paper ’s missing: One of the most portable items on the market is missing a key factor, printing capabilities. Taking the market of laptop users, which is global, the potential customers are endless. An expansion on the roof of the laptop of approximately ½ inch will allow enough room for 50 sheets of paper and an average space of 2 ½ x 8 ½ x ½ for an intricate two cartridge printing system. With the average laptop getting thinner and thinner, we understand that clients would sacrifice a half-an- inch for more versatility in their product. As far as weight of the laptop is concerned, the 50 sheets of paper added on top of the small printing device and cartridges would increase the weight of the laptop a maximum of 1.25 pounds.With the patent that Porta-Prints has received, we can guarantee that this idea is ours and that there ’s no immediate competition. By pitching this idea to some of the industry leaders in computer manufacturing, such as Dell, Apple, and HP, we can plan to achieve a great investment once full market potential is realized. These investments will lead to the investor making room in their plants to start building machinery to get things started on our new model of laptops. To appeal to more customers we ’ll adopt a green approach when it comes to the ink cartridges and paper used in our printer, encouraging recycling and ink refills. The investment we need to get started is basic operating costs of our marketing and business team, as well as all production needs to get our product out in the market. Basic test markets will be used during production to ensure that the product will catch. Once the market is sustained, it should take an average of 6 months to a year for consumers to switch over from their old laptops to the new Porta-Print Laptops.

Biography James R. Silver (called RJ by most), grew up in a small town in upstate New York. After graduating with expanding interests outside suburbia he came to Pace University. Coming in with an intended major in management, a few jobs and classes later, he had a change of heart and realized his true passion of Marketing. Since switching majors he ’s been getting involved in as much as he can. Taking on an internship, 18 credits, and a part-time bartending job to make ends meet, RJ continues to shoot for the stars (while staying busy). With a full plate, he expects to keep piling on sides until his portfolio is expansive enough to land him in a position with a top Advertising and Promotion firm. For now, he resides in his dorm working tirelessly to achieve a BA in marketing and eventually an MBA; something that will make him and his entire small-town family proud.

Senza Terra Senza Terra, a new idea for a social venture, will be open its first location in New York, as an urban restaurant with a greenhouse. Our purpose is to promote healthier eating by providing organic food and the slow food movement. We also plan on educating the population through our various classes in cooking, growing plants for yourself at home, and wine making/tasting. Our greenhouse will house an application of aeroponics to grow some our vegetables and fruits which we will use for our restaurant. This will also be a facility to demonstrate how to grow vegetables at home. Although there are a variety of restaurants in New York City, there are only about 30 in Brooklyn and Manhattan that meet the specifications of being a Slow Food restaurant. None of them produce food in house though. Our purpose is to combine the two, as well as build a network with local producers within a 4-5 hour distance of our restaurant. We will work with only producers that meet the requirements of the Slow Food Movement and therefore produce Organic products. Although these products are generally more expensive, we hope to offer a wide variety of dishes but fewer options in order to increase turnover. Therefore, we will increase our buying power and be able to cut down on costs. Our classes will range in price depending on purpose - cooking, horticulture, wine making/tasting - as well as the age group. We are looking to appeal mainly to the age group of 25 to 40, with an average household income of $65k. The restaurant aspect will appeal to a larger group, although the cost of the average main course will be approximately $23. We hope to keep costs down by allowing for the higher turnover, and increased buying power. Our restaurant will be open for dining after 4pm during the week, and from 1:30pm on weekends. This will allow us to get revenues for dining at their optimal times, and maintain classes in the morning and early afternoon hours. We may find that we will hold a class one or two nights a week, as it will be more profitable, but this will be analyzed within the first 6 months of operation. Currently we are looking at purchasing real estate in Brooklyn or Queens - either Brooklyn Heights area of Brooklyn or Astoria and Long Island City area of Queens.

Biography Emilio Vozzolo : I am currently pursuing my MBA in Entrepreneurial Studies part time at Pace University – expected graduation Spring 2012. I obtained my BBA at Pace University in International Management with a minor in Italian. I work full time as an Operations Manager for a SoHo based import company for Italian machinery and spare parts for the ceramic industry. I was a Fulbright 2007 grant recipient for the ETA Italy program. I am a board member of the Italian Welfare League, a NY not-for profit charity organization which was established in 1920. I developed my interest in the hospitality industry, mainly through my experience working at my family's Travel Agency. Throughout my number of trips to Italy I have also experienced some of the finest food. I believe it is due to the more organic and slow food cooking processes that have been continued in Italy and the idea that food is not just a means of fuel, as fast food in the U.S. promotes which has led to the preservation of the wonderful food of Italy. My goal is to transfer that to the United States in the restaurant industry and later in the hotel industry as an “Agriturismo. ” Currently I reside in Queens, NY.

Step-Open Toilet Lids Toilets are in every household and almost every single building in the world. Everyone needs to have them because everyone ’s body produces waste that is then disposed of in a toilet. There are many problems with the sanitation of restrooms which people are unsatisfied with. Restrooms are used by all different types of people throughout the day and night leaving germs, bacteria, and residue on the toilet ’s parts while operating it. Unfortunately, we have to put our hands and backsides on these bacteria-infested toilets that have gathered germs from one person to the next. Why should we have to touch these dirty toilets at the risk of getting sick? We shouldn ’t, and we don ’t have to. With the addition of a small, plastic step at the foot of the toilet that would allow a person to lift the toilet lid when applying pressure, everyone would be able safely use the restroom without having to touch and lift the used toilet lids. The concept is simple and very similar to the mechanisms of step-open trashcans that have been a huge success over the past years. The toilet lid will remain closed when pressure is not applied to keep unattractive and harmful odors from leaving the toilet and entering the rest of the building. In addition, this mechanism will restrict children and pets from entering the toilet and possibly harming themselves. This concept can also be applied to the moveable seat part of the toilet that users sit on, in which pressure can be applied to the step to lift the seat when not needed and avoid picking up the repeatedly used part. In particular, it may also decrease women ’s frustration from seats left up after use by men. Fortunately, the production costs will be very low. The Target Market will be any person who owns a household or building with restrooms, basically anyone who owns a toilet. This is a New Business Concept that is overall efficient, effective, simple to use, and has the power to change the way we use toilets.

Biography My name is Mark Kazinec . I was born and raised in Ft. Lauderdale, Florida until I moved to Cleveland, Ohio at the age of 13 to pursue better education for myself. My father is a top financial adviser for Cypress Financial Group while my mother is a caring hospice nurse for HCR Manor Care Corporation and is currently pursuing a law degree. I graduated from Aurora High School with an Honors diploma and I am now finishing my first semester as a freshman at Pace University in the Lubin School of Business pursuing a degree in Business Marketing. In addition, I am part of the Pforzheimer ’s Honors College, the head of the Marketing Committee of the Pace University Marketing Association, and member of PACE Board. I participate in various forms of on-campus advertising and promotions and have been a loyal volunteer with Pace University Open-houses. I hope to someday be a Marketing Analyst for a top marketing firm in New York City and change the way we look at marketing.

StudentGlobe.com

International students who come to US face a myriad of a new situations and challenges. StudentGlobe.com a subscription based networking website for just these kinds of students, providing them with a unique platform to arrange their pre and post travel needs and help them smooth out their migration process to USA.

Most students manage to succeed in their initial examination process and visa application either through self study or online training or then through a consultant. The real challenge begins only after the visa process, when students have to arrange for various services such as accommodation, airport pick up, air ticketing, banking, cell phone etc.

These are essential services that students need before they leave for their destinations. Most of the students have a difficult time trying to arrange all these services and they have to depend on either friends, relatives or their consultants to arrange them. There are many websites available that cater to individual services. However, after having completed their visa procedure, students traveling abroad usually do not have the time to conduct a detailed research regarding every single service required before their travel. This necessitates a single point of contact that aids in acquire information in relation to all the services required, assist in connecting and contacting different students who are traveling to the same university or destination, pre arrange all requirements before even stepping into United States. StudentGlobe.com takes care of all these needs. Customers for Studentglobe.com not only include students but also consultants, parents, universities and financial institutions. For initial few years the service would be limited to selected states like New York, New Jersey, Boston, Philadelphia etc. While the international location would include selected countries in Asia only for initial years. Studentglobe.com would do a commission based business with the consultants, universities and financial institution to increase its student base. Though the service charges a initial subscription but ultimately the student is going profit from it by the various programs like points redemption, referrals, group discounts etc.

Biography Rohit Phadtare: I completed my BS in civil Engineering in 2007 from Mumbai University, India. After completion of my BS I immediately came to US for my MBA. As a preparation for my MBA I started small firm company in 2005 to gain business experience. The firm specialized in trading rubber moulded articles. I used to manage the business in the spare time after my college. I had 3 clients and successfully operated the business for 2years. Initially I came to Pace for full time MBA Finance. But after understanding the market conditions and potential for growth I decided to dual major in MBA Finance and Strategic Management. I would be graduating in December 2009. Working as a graduate assistant in Pace- Finance and Management departments gave me an excellent opportunity to enhance by academic knowledge and broaden my outlook. Currently I am working as an intern with a portfolio management firm. The job is really exciting in the current market situation and each day is different.

Sui Unique The two most common diseases in this century are diabetes and obesity. The leading cause of death in the U.S. is attributed to cardiovascular disease. Sui Unique is a health drink that can help fight these problems. Sui Unique is an all-natural juice that will provide a refreshing, yet nutritional substitute to other soft drinks, juices from concentrate, and sports drinks. The primary ingredient of Sui Unique, has the power to lower cholesterol levels, protect the retina, regenerate cells, prevent cardiovascular disease, slow degeneration of the cells, it is a natural blood thinner as well as a natural diuretic, it is beneficial for circulation, and because it is a powerful anti-oxidant it possesses the ability to act as an anti-inflammatory. Sui Unique can and will provide a new unique taste that no other competitor has, and with the health benefits the juice provides, it places Sui Unique Juice on a pedestal. The product delivers a taste that does not need to be acquired, but simply given an opportunity. The drink can be consumed as a refreshment or as an after fitness juice. Sui Unique is incredibly beneficial to society and with the nation's current health conditions and the global health kick we feel that this product is a need for the public. Our product's unlimited health benefits make the potential demographics it can reach unlimited. It is not medicine or to be taken as if it were, the juice can be consumed daily with no limitations, the more it is consumed the more powerful the benefits. We know this juice is a great opportunity for all consumers to better their health, which in turn will better their lives as well. Our niche in the market is the Strength and Recovery sector of the U.S. Functional Drinks Market, for we feel this is a market has potential to grow and is not yet saturated. Sui Unique, which we categorize as a Super Vegetable , will be more than just a refreshment or drink because along with websites and other sources of media information we plan to maintain constant knowledge of the health foods market and update our customers with daily information regarding fitness and nutrition. With success we hope to be actively involved in several fundraising foundations. This is a product for everyone who wants to reach their peak performance and health potential.

Biography Collis Spann is a recent graduate from Hofstra University where he earned his BA in Communications. While attending Hofstra University he pursued his strong passion for music and became a disc jockey and audio engineer for two radio shows on WRHU 88.7 FM. Traveling to over twenty countries and living in four continents he has dealt with a variety of cultures and experienced countless heritages. Two of his most recent adventures were a Head Basketball Coach/Head Counselor at the International All-American Basketball Camp in Geneva, Switzerland and an immersion in the Latino culture in Arequipa, Peru for three months to learn the language and learn more about the people. As an aspiring entrepreneur he currently is in pursuit to become a N.A.S.M Certified Personal Trainer. His passion for health and fitness has lead him to the business idea of launching a health drink here in the U.S. and to eventually return to Peru to show his gratitude of the knowledge and experience he was given there.

The Haven The Haven will be innovative synergy of a pool hall, skating rink and lounge. The idea behind this new business venture is to both revolutionize the skating and billiards arena as well as the creation of a fitness element to them. The business will be called The Haven which has great branding potential. The idea for this venture was inspired by the joy of these activities by the management team as well as an unmet demand for these activities. An underlining theme of the Haven will to create a fitness aspect to these activities. So the Haven will have programs such as fitness skating which will transforms fitness to entertainment. With obesity in the United States reaching alarming levels, parents as well as individuals are looking for creative ways to keep active. In New York City the percentage of obesity has increase from fourteen percent to twenty five percent in the last five years. The Haven offers a place where the parents can have fun and get fit together with their children. The Haven's goal is to be an industry leader by providing a safe, unique, exciting experience to its customers. The ideal location for The Haven is in Queens and Long Island and our current competitors are Dave & Busters, Strike and Play lounge which all have their own niche market. There are no other facilities that focus on innovation and offer the same services as the Haven, which will give it a huge competitive advantage. The management team for the Haven will be the founder and CEO Bola Omotade whose focus will be on the marketing of The Haven. He has an MBA concentration in marketing management with more than six years experience promoting and marketing planning. Bernard Dessert, who has a degree in hotel and hospitalization, will oversee the lounge operations. He has successfully managed two lounges for more than seven years. Rommel Rampersaud who is a certified personal trainer will manage the Haven ’s fitness programs. We will hire people to fill day to day operations. The Haven will need $ 3.5 million dollars which will cover renovations, furniture and other start-up cost. It will generate revenues from admissions, skate rentals, table operations, food and beverages as well as fitness programs. We project the Haven will generate profits in its second year of operations and reach yearly profits of $ 1 million by year four.

Biography Bola Omotade was taught the meaning of hard work and fortitude first hand from his two Nigerian immigrant parents who came to this country to provide a better life for their children. Being the second youngest of six children Bola quickly learned the importance of standing out and being creative. His desire to become an entrepreneur stemmed from working extensively with his uncle who owned a very successful development company. As a teenager Bola always thought outside of the box which has been his staple in life. He double majored at Baruch College where he received his Bachelors degree in entrepreneurial management and marketing. He is currently pursuing his MBA in marketing management from Pace University and anticipates graduating in 2009. He has a diverse professional background in different industries such as transportation, entertainment, development, and financial. His diverse background has allowed him to learn different systems as well as develop unique skills. He currently works as an analyst for Canon USA and moonlights by promoting social events. He has assisted in developing two different companies and wishes the third will be his own. His hobbies include writing, chess, sports, and training for the NYC marathon.

UpStaged - Concert Venue and Rehearsal Space UpStaged is a sole proprietorship concert venue/performing arts center connected to rehearsal rooms. This is housed in one segmented facility, located in Long Island, New York. UpStaged has seven rehearsal rooms rented on a monthly basis and three rented on an hourly basis. UpStaged houses a large stage and performance area with a capacity for up to 750 attendees. UpStaged offers musicians a place to practice, provides a local venue for people to attend a concert, and a stage for theatre groups to produce performances. The industry is still in a growth stage as music and entertainment-related services are always in high demand. There are only a handful of concert venues on Long Island. The two biggest venues are Jones Beach Amphitheatre and Nassau Coliseum, which only book national touring acts that have attendees of a few thousand. UpStaged would house more regional acts that draw a smaller crowd in comparison to these larger venues. UpStaged ’s direct competition on Long Island would be: The Crazy Donkey and Club 2686. The Crazy Donkey ’s and Club 2686 ’s main focus is a nightclub atmosphere; staging concerts is a secondary endeavor. As time passes, UpStaged would become more popular both through advertising and word of mouth. However, theatre groups are more likely to rent the stage on weekends than they are on weekdays, so that aspect of UpStaged will probably plateau relatively early. On the contrary, as UpStaged gains popularity, bigger name acts are likely to play there, and therefore more attendees will come as well, making up for this stagnant aspect of stage rentals. UpStaged ’s fixed costs would include: mortgage payments, loan payments, utilities, a security program subscription, and daily staff for the hourly rental spaces. These costs are expected to increase gradually throughout operation. UpStaged ’s variable costs would increase each year as a result of an increase in the number of concerts per year, ticket sales per concert, and the number of hours each hourly rental space is used per day. UpStaged ’s variable costs consist of paying security guards, ticket takers, booking agents, the bands, an audio technician, and equipment maintenance. UpStaged ’s projected steady rise in profits is the result of increased ticket sales and hourly rental spaces as well as the higher frequency of concerts and stage rentals. These revenues are expected to increase at a much higher rate than the costs of operation, making it a wise investment choice.

Biography My name is Dena Sheridan and I am a full-time student at Pace University ’s Lubin School of Business. I am a senior graduating in January 2009. I am currently working towards a Bachelor of Business Administration degree in Business Management with a concentration in Entrepreneurship. I was born and have grown up in Long Island, New York, and that is why I plan to start my business there. I have yet to initiate my new business concept. I have a passion for music and want to work in a field that I really enjoy. The Long Island music scene has complained about the lack of a permanent venue to support its local scene. Most venues produce concerts for a couple months at a time before changing ownership or shutting down. I think my new business venture covers the full spectrum of the music scene: from practice to performance. As I have yet to initiate this business venture, I look forward to discovering other people ’s opinions and input regarding this concept.

WorldTESOL English is no doubt the most useful language to connect the world. Learning English is extremely popular in Asian countries especially in Taiwan, China and South Korea. Students are required to learn English for at least 12 years, but most of them still cannot speak English well. Why? Three reasons: Lack of quality English teachers, shortage of opportunities to practice English and a weak curriculum focused on grammar and writing instead of speaking. I am providing a solution, an opportunity to all Asian students to succeed in English learning. The service will be provided in two stages: (1) Offer teacher-training programs to Asian Teachers through universities in the US, which will be the focus of this pitch, and (2) offer English summer camps in Asia taught by English native speakers, when the company matures. WorldTESOL started in August 2008 providing the 1 st service and currently has 20 Asian teachers registered to come to Pace Universityin February to attend the training program. The English learning community in China, Taiwan and South Korea is 293 million students and 8 million English Teachers and is growing at an average of 4.17% every year. There are no local providers that offer non-commercial teacher trainings. WorldTESOL is the first company to provide training curriculum designed for Asian teachers. It provides solutions for the most common classroom problems and trains teachers ’ language skills; professional faculty in the USA will teach all courses offered. Columbia University Teacher ’s College offers a teacher training program for $6,000; Oxford Seminar offers their program at $955. These two well-known competitors are not targeting international English teachers but only domestic residents in the U.S.A. If these competitors switch or decide to target Asian countries, the problems they will face are recruiting, language barriers, and lack of understanding of the customers ’ needs. Our program costs $1800 is a 10-day, 60 hours intensive program. Sales projection: 200 teachers in 2009, 400 teachers in 2010, and 800 teachers in 2011. A website named, WorldTESOL.com has been set up. Strategic alliance will be formed with local universities and teacher recruiting companies and various ELT (English Learning Teaching) Publishers. With the alliance, approximately 20 sales raps and 80 agents around Taiwan, South Korea, and China will be promoting our program to Language schools. Cumulated sales revenue in 2011 will be 2.5 million, with a profit margin of 56%, we ’ll generate 1.3 million profit margin.

Biography Cindy Lee is a MBA student at Pace University majoring in Financial Management and is expected to graduate in January 2009. She has an undergraduate degree in Marketing from the University of Wisconsin River Falls and another degree from Shih Hein University in Mass Communication Management. After finishing her undergrad degree, she returned to Taiwan to provide assistance to her father ’s company - Melody Publishing. Cindy has several entrepreneur experiences such as establishing Melody Taipei Branch that breakeven in the first year as well as a 52% sales growth in the second year. She started the International Copyright division and conducted four sell- side deals within one year. She was the Director of Marketing in 2007 responsible for a new book launch with a result of 3% increase in market share. She strongly believes in the potential of the education industry and launched a new venture, WorldTESOL in August 2008, which provides a series of educational services for teachers. Cindy Lee is a MBA student at Pace University majoring in Financial Management and is expected to graduate in January 2009. She has an undergraduate degree in Marketing from the University of Wisconsin River Falls and another degree from Shih Hein University in Mass Communication Management. After finishing her undergrad degree, she returned to Taiwan to provide assistance to her father ’s company - Melody Publishing. Cindy has several entrepreneur experiences such as establishing Melody Taipei Branch that breakeven in the first year as well as a 52% sales growth in the second year. She started the International Copyright division and conducted four sell-side deals within one year. She was the Director of Marketing in 2007 responsible for a new book launch with a result of 3% increase in market share. She strongly believes in the potential of the education industry and launched a new venture, WorldTESOL in August 2008, which provides a series of educational services for teachers. 65

SPECIAL THANKS

Speakers, Judges, and Sponsors We would like to offer our sincere gratitude to the following people that took time out of their busy schedules to help make the Pace Pitch Contest and Pace Business Plan Competition the successful events that they have been over the past four years.

Sang Ahn, Principal, Dawntreader Ventures Marc R. Angel, Senior Business Manager, Primedia Fred Aslan, Vice President, Venrock Associates Alan Baum, Vice President, JPMorganChase Thatcher Bell, Associate, Draper Fisher Jurvetson Gotham Ventures Warren N. Bimblick, Senior Vice President and General Manager, Primedia David Bornstein, Author of The Price of a Dream and How to Change the World Steve Brotman, Chief Managing Director, Greenhill & Co. Majora Carter, Founder and Executive Director, Sustainable South Bronx Miguel Centeno, Chief of Marketing, U.S. Small Business Administration, NY Office Gurbaksh Chahal, founder, Blue Lithium Carolyn Chin, CEO, Cebiz Matthew Commons, Chief Financial Officer, FloDesign Wind Turbine Corp Gustavo N. de Medeiros, NationPhone Vitaly Feldman, MetroHorse William Fontana, Manager, Second Century Innovation and Ideas Corp. John Fox, President and Co-Founder, Homeland Energy Victor Goldsmith, Executive Director, Second Century Innovation and Ideas Corp. Liz Hamburg, co-host of Launchpad and President of Upstart Ventures LLC Steve Hindy, Co-Founder and President, Brooklyn Brewery Lori Hoberman, Partner, Brown Raysman Millstein Felder & Steiner LLP Rob Johnston, Executive Director, the Wilson Center for Social Entrepreneurship Clarence B. Jones, Executive Consultant, Marks Paneth & Shron, LLP Peter Kash, Co-founder and Chairman, Two River Group Holdings, LLC Mark Kay, CEO, Strikeforce Technologies Alexander Koretsky MetroHorse Alice Korngold, Author, Leveraging Good Will Geoffrey C. Lewis, Editorial Director, Primedia Regina Lian, Founder and President, Financial Comfort Inc. James B. Lockhart, Associate, Greenhill SAVP Emanuel Martinez, Managing Director, Greenhills Ventures, LLC Cynthia W. Massarsky, President, CWM Marketing Group Howard Morgan, Director, Idealab Thomas Mulligan, Relationship Manager, JPMorganChase Brian J. Nickerson, PhD, Director, The Michaelian Institute Aundre Oldacre, VMIX David Oreck, Founder and Chairman, Oreck Corporation Robert E. Ortiz, Program Director, Students in Free Enterprise

Douglas Palumbo, Vice President, JPMorganChase Larry Perlstein, Ombudsman, Gartner, Inc. Jerald Posman, Director, Project Enterprise William Potter, Chairman, Meredith Financial Group David S. Rose, Chairman, New York Angels Charles F. Ryan, Vice President, JPMorganChase Wallace Santos, Maingear Hugh A. Schwartz, Chadwick Communications Jim Sharpe, Vice President, Gerson Lehrman Group M. Bernard Siegel, CPA and Certified Professional Coach Lori Smith, Goodwin Procter LLP Lori Anne Wardi, President and CEO, Pebble AlleyT LLC