Diamonds
Leading the world in diamond production
De Beers is the largest producer and marketer of gem diamonds by value in the world. Its expertise extends to all aspects of the diamond industry, including prospecting, mining and recovery and, through the Diamond Trading Company (DTC), sorting, valuing and the sale of rough gem diamonds. $)!-/.$3
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OVERVIEW %")4$! /PERATING PROäT
• $E "EERS IS A GLOBAL LEADER IN THE WORLD DIAMOND INDUSTRY • 'LOBAL RETAIL SALES CONTINUE TO RISE $541m $463m • $E "EERS GROUP DIAMOND PRODUCTION SURPASSES MILLION CARATS • 5PCOMING PROJECTS WILL ADD MILLION CARATS TO $E "EERSÓ ANNUAL PRODUCTION $655m $583m CAPACITY
Business overview $E "EERS IS THE WORLDÓS LEADING DIAMOND EXPLORATION MINING Ownership structure AND MARKETING COMPANY )TS EXPERTISE EXTENDS TO ALL ASPECTS Anglo American Central Holdings Government of OF THE DIAMOND PIPELINE INCLUDING PROSPECTING MINING AND Group Group Botswana RECOVERY AND THROUGH ITS MARKETING ARM THE ,ONDON BASED $IAMOND 4RADING #OMPANY $4# THE SORTING VALUING AND 45%40% 15% SALE OF ROUGH GEM DIAMONDS $E "EERS PRODUCES AROUND BY VALUE OF TOTAL ANNUAL GLOBAL DIAMOND PRODUCTION FROM ITS MINES IN 3OUTH !FRICA AND THROUGH ITS PARTNERSHIPS WITH THE GOVERNMENTS OF "OTSWANA .AMIBIA AND 4ANZANIA 4HROUGH THE $4# $E "EERS MARKETS AROUND OF THE DB Investments (Lux)
WORLDÓS DIAMONDS AND HAS CONDUCTED A RENOWNED DIAMOND 100% ADVERTISING CAMPAIGN BASED ON ITS FAMOUS ADVERTISING PROMISE ! DIAMOND IS FOREVER FOR OVER HALF A CENTURY De Beers sa (Lux) $E "EERS AND -O¦T (ENNESSY ,OUIS 6UITTON HAVE ESTABLISHED A HIGH END RETAIL JEWELLERY JOINT VENTURE THROUGH $E "EERS $IAMOND *EWELLERS WITH STORES IN THE LEADING MALLS AROUND 50% 50% 75% 74% 100% THE WORLD Debswana Namdeb Williamson De Beers Diamond !NGLO !MERICANÓS DIAMOND INTERESTS ARE REPRESENTED BY ITS (Botswana) (Namibia) (Tanzania) Consolidated Trading SHAREHOLDING IN $E "EERS )NVESTMENTS $") 4HE OTHER Mines Company (South Africa) (UK) SHAREHOLDERS ARE #ENTRAL (OLDINGS ,IMITED AN /PPENHEIMER FAMILY HOLDING COMPANY AND THE "OTSWANA GOVERNMENT $") IS THE OWNER OF $E "EERS SA
$E "EERS SA HAS A INTEREST IN EACH OF $EBSWANA $IAMOND #OMPANY 0ROPRIETARY ,IMITED AND .AMDEB $IAMOND #ORPORATION 0ROPRIETARY ,IMITED OWNED JOINTLY WITH THE GOVERNMENTS OF "OTSWANA AND .AMIBIA RESPECTIVELY A INTEREST IN 7ILLIAMSON $IAMONDS 4ANZANIA A INTEREST IN $E "EERS #ONSOLIDATED -INES ,IMITED 0ONAHALO )NVESTMENTS ACQUIRED A INDIRECT INTEREST IN $E "EERS #ONSOLIDATED -INES IN !PRIL AND OWNS OF THE NON 3OUTH !FRICAN ELEMENTS OF THE $4#
0REVIOUS PAGE #LOSE UP OF DIAMONDS )N THE $E "EERS GROUP ACHIEVED ITS HIGHEST EVER PRODUCTION OF MILLION CARATS
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