Embargoed until 00:00 Monday 11th June Looking For a Mature Man? You’ll Be Waiting Until He’s 45

London – Tuesday 11th June 2013 - Men finally grow up at the age of 45 - a full eleven years after women ‘mature’ it emerged yesterday. A study into the differences in maturity between genders reveals that eight out of ten women are convinced blokes remain immature well into their thirties and forties.

The research of 1,000 UK men and 1,000 UK women, found male respondents believe that signs of male maturity begin to appear around their fortieth birthday but 81 per cent of the women polled disagree, declaring that, at least in their experience, men never really stop doing boyish things but that they could begin to be considered mature at the age of 45.

The research was commissioned by Nickelodeon UK to mark the launch of the new show Wendell & Vinnie which airs weeknights at 7:00pm.

“As a man, especially one who works for a children’s channel, the question if men ever reach maturity is one I am well accustomed to.” said Tim Patterson VP, Director of Programming, Nickelodeon UK. “However as the characters Wendell and Vinnie show in our new programme, a difference in maturity between two people definitely makes for an amusing partnership.”

Both men and women were agreed that women reach proper maturity much earlier than guys at the age of 32. Men were nearly twice as likely to describe themselves as immature than were women with one in four men believing they are actively immature. Women were twice as likely as men to feel that they were the ‘grown up’ one in their current relationship.

One quarter of women felt they were the ones that made all the important decisions in the relationship with the same percentage wishing that their partner would talk about themselves and what they’re feeling more often. Women also found British men’s biggest maturity failings were still finding breaking wind funny, driving too fast and playing videogames.

Three in ten women have ended a relationship because they lost patience with the guy being too immature. A whopping 46 per cent of women have had a relationship in which they felt they had to mother their partner a bit too much. In fact the average British woman has to tell her cheeky partner to ‘act his age’ more than once a month – an average of 14 times a year.

Immaturity does have it upside though with four in ten people think immaturity is important in a relationship because it ensures the partnership stays fun and keeps things fresh. One in three people think a bit of immaturity helps in bonding well with children.

The brand-new, comedy series, Wendell & Vinnie, follows 30-year-old Vinnie Bassett (Jerry Trainor, iCarly) a carefree bachelor, who suddenly becomes the legal guardian of his wise-beyond-his-years nephew Wendell (Buddy Handleson, ). The pilot episode introduces Vinnie, proprietor of an online pop culture memorabilia store who only takes breaks to read comic books and play computer games. Vinnie’s bachelor life comes to a halt when he assumes guardianship of his incredibly intelligent and mature nephew, Wendell. They soon find that 12-year-old Wendell may be just the parent Vinnie needs. The series will air regularly every weeknight at 7:00pm on Nickelodeon.

MEN’S TOP 20 MATURITY FAILINGS – AS EXPERIENCED BY WOMEN

1. Finding their own farts and burps hilarious 2. Eating fast food at 2:00am 3. Playing videogames 4. Driving too fast or 'racing' another car at the lights or on the motorway 5. Sniggering a bit at rude words 6. Driving with loud music 7. Playing practical jokes 8. Trying to beat children at games and sport 9. Staying silent during an argument 10. Not being able to cook simple meals 11. Re-telling the same silly jokes and stories when with the lads 12. Don't like talking about themselves/ having proper conversations 13. Hating books/reading because of short attention span/they're boring 14. Doing crazy dance moves 15. Mum still doing their washing 16. Having their Mum still make them breakfast/any meal 17. Wearing trainers to night clubs 18. Owning a skateboard or BMX 19. Not eating vegetables 20. Changing jobs regularly

Nickelodeon has been bringing audiences in the UK and Ireland hit international and locally- produced kid’s content since 1993. Reaching 14 million homes, Nickelodeon offers a schedule packed with innovative, playful, funny and heartfelt programming featuring top shows such as Nickelodeon’s Kids’ Choice Awards, Victorious, iCarly and House of Anubis. Viewers can also watch Nickelodeon in high definition through Nickelodeon HD and have the opportunity to catch up with the schedule through Nick +1. Exclusive games, behind the scenes clips, show information and more are available on nick.co.uk Nickelodeon is on Sky 604, Virgin 712, through BT Vision and TalkTalk channel 315.

Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and is a joint venture between Viacom International Media and BSkyB Networks. Launched in 1993, the Nickelodeon Network is a top-performing commercial kids TV network in the UK and Ireland with Nickelodeon channels available in over 14 million cable and satellite homes.

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For more information, interviews or images, please contact: Sarah Hall Publicity Manager [email protected] 07703034599