“A Comparative Study of Customer Satisfaction Toward Performance of Hero Honda, Tvs and Bajaj Bikes”
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TITLE “A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARD PERFORMANCE OF HERO HONDA, TVS AND BAJAJ BIKES” Submitted for the partial fulfillment of the degree of Bachelor Of Business Administration {Industry Integrated} to Maharishi Dayanand University , Rohtak Batch 2010 – 2013 Project Guide Submitted by Hema Gulati . Vivek Kait Acknowledgement • I , Vivek Kait sincerely extend my thank’s to my guide and Rehaan Chaudhary for the guidance provided to mentor completing this project successfully . • I also extend my thank’s to my elder brother for being a source of information during my work Vivek Kait . PREFACE • AUTOMOBILE INDUSTRY has been fast changing as per the needs and demands for the consumer’s . The fast changing technology has also compelled to change in the Industry scenario . Keeping in view the above facts . I have selected to study to understand more about the ______________ Industry and ___________ Organization in particular Vivek kait . Table of content Chapter Title 1 Introduction to Industry 2 Background of the Organization 3 Research Methodology 4 Findings 5 Conclusion 6 Bibliography INTRODUCTION OF AUTOMOBILE SECTOR It begins as early a 1769 The automobile sector is one of the key segments of the economy having extensive backward linkages with other key segments of the economy Indian Automobile sales growth rate should be 9.5 by 2010 It contributes about 4 % In India’s Gross Domestic Product ( GDP ) an 5 per cent in India’s industrial production The sector has generate about 4.5 Lakh of direst employment and about 1 core of Indirect employment India holds huge potential in the automobile sector including the automobile component sector owing to Its technological , cost and manpower advantage India has a well developed , globally competitive Auto Ancillary Industry and established automobile testing and R&D contents India enjoys natural advantage and is among the lowest cost producers of steel in the world KEY PLAYERS 4 VEHICLES KEY PLAYER FOR 2 VEHICLES MARUTI TATA HERO HONDA BAJAJ HYUNDAI HONDA SUZUKI YAMAHA FORD GM HONDA DUCATI SONALIKA HM ROYAL ENFIELD MERCEDES BMW HARLEY DAVIDSON SKODA MITSUBISHI M&M AUDI THE AUTOMOBILE INDUSTRY IN INDIA 9th largest automobile Industry 2nd large two wheeler market 4 th largest in Heavy Trucks 2nd largest tractor manufacturer Annual production f over 2.3 million units The monthly sales of the passenger cars in Indiaexceed 100,000 unis . 11th largest passenger car market and expected to become 7th largest by 2016 Sal of passenger cars in India is likely to grow at an averageof 14.9 % each year to touch 2.1 millions mrk by 2010 CURRENT SITUATION OF AUTOMOBILE SECTOR Despite econoic slowdown that has affected the automobile industry . productions and exports f the sector went up last last fiscal , said the Economin Survey 2006 -09, and undrlined that the industry employs over Crore one people While the overall automobileprductio went up by 3 percent to reach 1.11 – Crore, exports Increased by over 23 percent to over 15 lakh.The doestic turnover of the sector stood at rs 2.19 lakh crore , while export totaled at Rs31,782 crore ,taking the total size of th idustr to rs 2.50 lakh crore durig 2006-09 GLOBALIZATION IN AUTOMOBILE SECTOR In 2008 , hyundai motors alone exported 240,000 cars made in india . nissan plans export 250,000vehicles manufactured in its idia plant by 2011 foreign auto companies with assemble plants in india include . general motors ( GM )ford , hyundai , honda suzuki, nissan motors toyota, volkwagen , audi india has overtaken chaina in global auto exports of compact cars for 2009 .suzuki motor corp hyundai motr o,and nissan motor Co are making making India a manfacturig hub fo small cars. In 2007, India was ranked as the 12thfastest growing market in the world. Presently Indiais the 2nd largest two wheeler market in the world and 4th largest commercial vehicle market worldwide. India is the 11th largest market in the pessenger car segment globally which is expected to become the 7th largest market by 2016. Tata is all set to take its world trucks to South Africa. Mahindra and mahindra is taking itsscorpio to US. Tata is deeloping an European version of its ultra low cost car nano. China’s largest automaker Shanghai Automative Industry Corp. (SAIC)announced a collaboration to joitly develop and manufacture commercial vehicles through the Indian unit o General Motors Co. In the India n market Hero group is holding expoloratory talks with Malaysian car manufacturer, Proton,for etablishing a small car manufacturing facility in India General Motors Co , US-based automaker has joined hands with India’s rava Electeic Car Co to develop a small and affordable electronic car fo the Indian market. Foreign Cars sold in India as completely Build Unit Audi: A8,TT,R8,Q5,Q7 Bentley: Image, Continental GT, Continental Flying Spur. BMW: 6 Series, 7 Series, X3, X5, X6, M3, M6 and Z4 Honda: Civic Hybrid, CR-V. Jaguar: XF, XK Lamborghini: Gallardo Land Rover: Range Rover, Range Rover Sport FUTURE PROSPECT OF INIDIAN AUTOMOBILE SECTOR Automobile Industry expert predicts that buy 2050 every sixth car in the world will be for Indians By 2015 India will take over Germany in sales volume and Japan by 2018 Indian automobile component industry is estimated to triple from USD 63 billion to USD 190 billion within a span of 6 years by 2018 Industry analyses predict this industry to touch USD 13000 billion marks by 2015 , accumulative 9.5 % annually It is said that for every Re 1 spent , the auto sector returns Rs 2.24 of Indian Economy HoW ECONOMY LOOK AHEAD Automobile sector in India has good domestic and outer market to cater With the increase in the population in India there will be huge demand of passenger cars in future . according to a surway till the year 2020 – 22 three million unit are projected. It is forecasted that between the year 2012 – 2018 the CAGR of Indian Autombile will grow around 50 % There is a huge demand of Indian Automobile in other developin country so there is good R&D centers in INDIA With the enter of Global players like AUDI , BMW etc . It is a positive sign of Indian Automobile Industry HISTORY OF BAJAJ Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work shops all over the country. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket. PROFILE: Founder Jamnalal Bajaj Year of Establishment 1926 Industry Automotive - Two & Three Wheelers Business Group The Bajaj Group Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO Presence Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia. Joint Venture Kawasaki Heavy Industries of Japan Registered & Head Office Akurdi Pune - 411035 India Tel.: +(91)- (20)-27472851 Fax: +(91)-(20)-27473398 Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136 Chakan Industrial Area, Chakan, Pune 411501 E-mail [email protected] Website www.bajajauto.com KEY PERSONS: Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman & Whole-Time Director Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director D.S. Mehta Whole-Time Director Kantikumar R. Podar Director Shekhar Bajaj Director D.J. Balaji Rao Director J.N. Godrej Director S.H. Khan Director Mrs. Suman Kirloskar Director Naresh Chandra Director Nanoo Pamnani Director Manish Kejriwal Director P Murari Director Niraj Bajaj Director Committees of the Board Audit Committee S.H. Khan Chairman D.J. Balaji Rao J.N. Godrej Naresh Chandra Nanoo Pamnani Shareholders’ & Investors’ Grievance committee D.J. Balaji Rao Chairman J.N. Godrej Naresh Chandra S. H. Khan Remuneration committee D.J. Balaji Rao Chairman S.H. Khan Naresh Chandra Registered under the Indian Companies Act, VII of 1913 REGISTERED OFFICE Akurdi, Pune 411 035 . WORKS Akurdi, Pune 411 035 Bajaj Nagar, Waluj Aurangabad 431 136 Chakan Industrial Area, Chakan, Pune 411 501 Bajaj Autos Ltd. Bajaj Auto Limited Type Public Founded 1945 Headquarters Pune, India Key people Rahul Bajaj (Chairman) Revenue Rs. 1,01,063 billion (2006) or USD 1.87 billion Net income Rs. 17,016 billion Employees ??? Website www.bajajauto.com Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune.