2011-2012
My Park Counts
Wissahickon Valley Park User Survey & Count | Friends of the Wissahickon
Table of Contents Executive Summary ...... 4 About Wissahickon Valley Park and Friends of the Wissahickon ...... 5 Background and Objectives ...... 5 Methodologies ...... 6 User Count ...... 7 Observer Count Corrections ...... 7 User Survey ...... 8 Addressing Self-Selection Survey Bias ...... 8 Key Findings ...... 9 User Count ...... 9 Where do visitors to the Wissahickon come from? ...... 10 Who are our park visitors? 2011 Survey vs. Observed Counts ...... 11 Park User Experience ...... 12 Satisfaction and Feelings of Safety ...... 13 Areas of Park Use ...... 14 Improving User Experience ...... 15 Opinions of Friends of the Wissahickon ...... 15 Future Steps ...... 16 Appendix A: Counter and Surveyor Locations
Appendix B: Responses by User Segment
Appendix C: Comparison Data
Appendix D: Sample Survey
2 | Page
Figure 1: the "My Park Counts" logo was used to brand the 2011 survey and count ...... 5 Figure 2: park Visitors by place of origin (2011) ...... 9 Figure 3: Frequency of Park Visits ...... 10 Figure 4: Top forms of Recreation ...... 12 Figure 5: Park User Satisfaction ...... 13 Figure 6: Perceptions of Safety ...... 13 Figure 7: Awareness of FOW ...... 16 Figure 8: Opinion of FOW ...... 16
Table 1: N values for current and past FOW park user surveys and counts (2011, 2006, 1993) ... 8 Table 2: Current residence (2011, 2006, 1993) ...... 10 Table 3: Method of getting to the park (2011 2006, 1993) ...... 10 Table 4: Sex of park users ...... 11 Table 5: Race of park users ...... 11 Table 6: Age of park users ...... 12 Table 7: Breakout of intercept surveys ...... 14 Table 8: Zones of the park ranked by use ...... 14 Table 9: Areas of concern ...... 15 Table 10: Desired park improvements...... 15
This report was created under the direction of the Friends of the Wissahickon Park User Survey Working Group: Eugene Caffrey, David Dannenberg, Bettina Hoerlin, Heidi Grunwald, Zane Magnuson, Maura McCarthy
Data collection assistance provided by Atlantic Social Research Corporation (ASRC)
3 | Page
EXECUTIVE SUMMARY Friends of the Wissahickon (FOW) has produced three significant park user surveys and counts in the Wissahickon Valley Park. The first, conducted in 1993, was an opinion survey and count; the second, conducted in 2006, was an opinion survey only. The My Park Counts 2011 Wissahickon Valley Park Users Survey is the most comprehensive ever conducted in the Valley. The data generated included both an opinion survey and a user count, using multiple methods:
• An automated trail user count using TrafX Counters, which collected over 60,000 data points (one hour samples each) over the course of one year; automated counts were corrected with hand counts conducted by survey volunteers. • A hand-collected, randomized sample user census by volunteer observers, recording basic demographic information (age, race, sex) about park users that was done while providing the count correction factors. 1,472 individuals were counted through this method • A user survey, or opinion survey, collected both in person and via Survey Monkey (online) - 1,085 surveys collected (141 in the park and 944 via the web)
Key Findings:
• Park use has increased substantially. The 1993 count yielded an estimate of 750,000 visits each year. The 2011 count suggested 1.1 million visits to the Wissahickon each year. • Almost all users are day users (do not require overnight accommodation to visit the Park) - 64% come from inside Philadelphia, and another 17% from nearby Montgomery County townships. Over the three surveys, there has been a clear trend toward a more local park user base, implying that the growth in use may be reflective of growing use by Philadelphians. • There is a significant difference in the demographic findings from our randomized observer counts and the non-randomized user opinion survey. The opinion survey undercounts men, young people (under 30) and people of color to a significant degree, suggesting that data from the opinion survey should be reviewed carefully in light of the differences in observed vs self- reported demographics. • Illegal swimming was captured for first time in 2011- 30% of respondents in the opinion survey say they swim in the Wissahickon. • Park users tend to live close to the park and use it intensively. More people walk to the park (22% now, 12% in 2006) than previously and 86% of visitors come to the Wissahickon more than once a month. • There is a strong correspondence between park users who report feeling "very satisfied" with the park (68%) and those who report feeling safe in the park (66%).
The information obtained from both the user survey and counts is being used by Friends of the Wissahickon to build a stronger and more informed constituency for the Wissahickon. User feedback on programming priorities has been influential in the development of the 2013-2017 Strategic Plan for the organization, and the data will be used going forward to inform FOW's efforts to broaden our constituent base and connect with underrepresented park user groups.
4 | Page
ABOUT WISSAHICKON VALLEY PARK AND FRIENDS OF THE WISSAHICKON Wissahickon Valley Park is a beautiful wooded gorge in the City of Philadelphia, extending from the Chestnut Hill neighborhood in the north to the Manayunk neighborhood in the southwest. The Wissahickon Creek runs through the Park’s entire seven-mile length. The Park was created in 1868 to preserve the quality of Philadelphia’s drinking water; today, water from the Wissahickon Creek still enters the City’s drinking water intake system at the creek’s confluence with the Schuylkill River, via the Queen Lane intake station. The Park’s main trail is Forbidden Drive, a wide gravel multi-use old roadbed closed to automobile traffic, which parallels the Creek through the length of the Park. Wissahickon Valley Park contains more than 50 miles of often rugged trails, and is host to a wide diversity of native plant and animal life.
The 1,800 acres of Wissahickon Valley Park (“the Wissahickon) are part of Philadelphia's 10,500-acre park system, one of the largest urban park systems in the world. The Wissahickon is a unique resource for Philadelphians and their neighbors throughout the region. It serves as a vital wildlife corridor for native plant and animal life; it provides a high quality outdoor recreation experience for citizens of the region; it acts as an economic anchor in Northwest Philadelphia; and it meets a significant public health mandate in preserving and protecting a drinking water source that serves nearly one third of all Philadelphians.
The Friends of the Wissahickon (FOW) is a 1,600 member, non-profit organization founded in 1924 with a mission “to preserve the natural beauty and wildness of the Wissahickon Valley and stimulate public interest therein."
FOW works in partnership with Philadelphia Parks & Recreation to restore historical structures throughout the park, eliminate invasive plant species, monitor watershed management issues, and restore trails throughout the park system with its Sustainable Trails Initiative.
BACKGROUND AND OBJECTIVES Due to its value as a green corridor for the protection of our drinking water, its wooded habitat and its recreational assets, the Wissahickon Valley Park contributes greatly to quality of life in the Philadelphia metropolitan area. Both the City of Philadelphia and Friends of the Wissahickon (FOW) have charted park use in recent decades in an attempt to FIGURE 1: THE "MY PARK COUNTS" better preserve the Wissahickon's natural resources, to LOGO WAS USED TO BRAND THE better serve the park-using public, and to plan for the future 2011 SURVEY AND COUNT of the lower Wissahickon Valley.
Previous user counts and surveys of visitors to the Wissahickon were conducted in 1994 by Simone and Jaffe for Fairmount Park (now Philadelphia Parks & Recreation), and in 1993 and in
5 | Page
2006 by Friends of the Wissahickon. The 1993 park user count conducted by FOW was for many years the only count of its kind that attempted to assess the raw number of park visits each year using four sampling periods. That count was looked to by FOW, Fairmount Park (PPR) and outside groups like the Greater Philadelphia Tourism and Marking Corporation as a key to assessing the Park user base and predicting park and trail use.
An updated Park User Survey was initially envisioned as a critical part of FOW’s Sustainable Trails Initiative, FOW’s multiyear, ten million dollar investment in park infrastructure, watershed health, habitat restoration and community engagement. In 2010 and 2011, FOW also began looking forward to our next strategic planning cycle which covers the years 2013- 2017. The FOW Board of Directors and staff reviewed our past plans and assessments, and felt that the need for an updated user count in addition to the planned opinion survey was particularly high in light of the current economic climate. Other factors contributed to our sense that 2011 was the right time to conduct a new park users survey and count: FOW's increasing investment in capital improvements in the Valley and the desire to continue and deepen this investment; our growing sense of urgency about the Wissahickon's water quality and quantity; and the constantly growing human pressures on the Valley, as new people discover the Wissahickon, and bring with them new modes of use.
The Board empowered the creation of a working group to oversee the survey process, from the request for proposals to selection of a consultant to the analysis of the data. Establishing how many visitors come to the Wissahickon was seen as critical by the User Survey Working Group, as that number affects both Parks & Recreation's ability to compete with other municipal services for funding and FOW’s ability to find public support to preserve and enhance the Wissahickon Valley Park.
The Working Group envisioned the FOW 2011 Park User Study with two clear end products in mind:
• A USER COUNT: To develop more accurate estimates of the annual number of park users based on solid research techniques over the course of one year. • A USER SURVEY: To carry-out a usership survey of self-reported demographics, user attitudes and perceptions of the Wissahickon and FOW.
The data collected through the 2011 Park User Study, which was publicized under the name My Park Counts, has been used to inform FOW’s programming priorities and resource allocation in the next strategic planning cycle.
METHODOLOGIES The 2011 Friends of the Wissahickon Park User Survey was comprised of two concurrent, year- long programs:
6 | Page
1. A user count or census, conducted using automated infrared TrafX trail counters in thirteen park locations and associated observer count corrections of the TrafX data, conducted by FOW volunteers at the TrafX data collection sites. 2. A survey of park users, conducted in person in the Wissahickon by volunteers and online via Survey Monkey, with traffic directed to the Survey Monkey site from cards distributed by in-park volunteers, push emails directed to the FOW membership, and articles in local news outlets.
USER COUNT For the count program, thirteen infrared TrafX trail counters were placed at trailheads and sites throughout the Park to capture visitors as they entered or exited the area (see attached map showing trail counter & volunteer surveyor locations). The counters were set to run 24-hours a day for months at a time, with volunteers downloading the data from them periodically throughout the duration of the study. The automated counters generated over 60,000 data points composed of counts per hour long intervals, collected between June 29, 2011 and July 2, 2012.
OBSERVER COUNT CORRECTIONS The automated TrafX counters yielded a significantly larger sample size than would have been possible using human-powered data collection alone. However, use of the automated counters also posed challenges – the infrared sensor requires a several second period to reset once triggered, sometimes resulting in a recorded count of one for closely traveling groups of people. The counters were attached to trees and left exposed to weather conditions, leading to data loss from counter damage. Animals such as dogs, horses and deer can trigger a count as they pass by the sensor. And some counters were vandalized or stolen, leaving gaps in the count record.
To correct for possible miscounts in the electronic counters as a result of these factors, trained volunteers were periodically dispatched to the same sites to count visitors by hand as they passed by the sensors. Working in pairs, these volunteers worked in two-hour shifts at 12 locations where infrared counters were positioned to collect data, and the volunteer-collected data was then compared to the electronic counter data for the same site and time. Compared to the infrared counters, these volunteers were also better able to accurately count individuals that traveled in large, swift-moving groups, such as runners or mountain bikers. Count correction volunteers provided 104 observation periods over 22 days spread throughout the survey year. Volunteer count observers collected information about the number of people who passed by each trail counter site and basic information about the visitors that passed through the site: their direction and mode of travel (walk, jog, bike, bike, horse), their apparent age and race, whether they traveled with a dog, and the number of groups observed.
7 | Page
Once all the data was collected from both the electronic counters and the volunteer hand- counts, the counts were adjusted to compensate for the miscounts of large groups, seasonal changes in user traffic, and lapses in electronic data collection caused by storm damage or vandalism. With these adjusted values, we were able to produce estimates of park usage over a period of one year.
USER SURVEY 2011 2006 1993 The User Survey portions Survey Observer Count Survey Survey & Count of the study employed N = 1085 1472 610 556 Intercept 13% 100% 58% 100% both self-selected (web- (randomized) based) and intercept Mail or email 87% 0% 42% 0% methodologies. The (self-selected intercept survey was or nonrandomized) TABLE 1: N VALUES FOR CURRENT AND PAST FOW PARK USER SURVEYS AND conducted by trained COUNTS (2011, 2006, 1993) volunteers in the Park; an electronic version of the survey was also available online using SurveyMonkey. Questions for the survey were developed by the User Survey Working Group to mirror questions from the 2006 Park User Survey (itself modeled in part on the 1993 Survey) and to adhere to standard practices for park user studies. Topics covered in the survey included how visitors get to the Park, what they do in the Park, where they go, and what issues concern them. Once the questions were finalized, volunteers were trained in administering the survey and then assigned shifts at six designated parking lots in or near the Park (see attached map showing trail counter & volunteer surveyor locations). As instructed during the training, the volunteers surveyed only the visitors that were exiting the Park so that respondents could reflect on their most recent experience while visitors coming into the Park would not be disturbed. During this same period, the electronic version of the survey was publicized through the FOW newsletter, press releases, the FOW website, mass e-mails, and social media. To incentivize responses to the survey, FOW included a drawing to win an Apple iPad at the end of the survey. Over the course of the one year study, FOW received 949 responses to the online survey (the self- selected survey responses) and 136 responses to the in-person exit surveys (the intercept surveys).
ADDRESSING SELF-SELECTION SURVEY BIAS An item of note the 2006 survey was that in both intercept and self-selected surveys, some of the demographics collected did not align with the observed demographics of the Park. For instance, while anecdotal evidence suggests that between one quarter and one third of the visitors to the Wissahickon Valley Park are people of color, there appeared to be significant underreporting of people of color in both intercept and self-selected survey results in the 2006
8 | Page
survey results. This trend continued and was intensified in the 2011 survey. The likely explanation for this difference is self-selection bias, which can be an issue in any voluntary survey format which is dependent on the volition of the respondent to generate data. In statistics, self-selection bias arises in any situation in which individuals select themselves into a group, causing a biased sample with nonrandom (also called nonprobability) sampling. Even intercept surveys that are intended to be randomized can be affected by self-selection (who agrees to be surveyed) as well as possible unconscious surveyor bias (an unintentional focus on one user group – i.e., women over men - in soliciting survey responses). The 2011 survey was in danger of an even heavier self-selection bias than the 2006 survey with its greater reliance on internet responses.
To investigate this discrepancy between anecdotal observation and survey result, we took advantage of having the volunteer count observers in place at trail counter locations and asked observers to collect additional demographic information the age, race and sex of the users they counted. This method also carries some uncertainty as it is reliant on the perceptions of the individual volunteer, but it provides the methodology closest to a probability, or randomized, sample. The observed demographics obtained through this process offer a counterpoint to the survey data that the FOW User Survey Working Group considers significant and worthy of inclusion in this report. For that reason, the observational counts are included in the “Key Findings” section below along with the survey results.
KEY FINDINGS 1,154,000 visits annually USER COUNT The data derived from the infrared trail counters and human volunteers who provided the trail counter corrections provides the estimate for an annual park user count. At 1,154,000, the 2011 park user count is significantly higher than the last estimate for annual park visits of 750,000, which was derived from FOW’s 1993 Pennsylvania Philadelphia Northwest Counties (net) survey process and count. It is 62% 50% 26% also greater than the provisional estimate of 1 Other States Center City 7% million visits per year which 4% had been used for the past null Other Phila 5% 8% several years by FOW and Philadelphia Parks and Recreation, so overall park FIGURE 2: PARK VISITORS BY PLACE OF ORIGIN (2011)
9 | Page
use is slightly higher than had been previously estimated.
WHERE DO VISITORS TO THE WISSAHICKON COME FROM?
Figure 2 shows that the 2011 2006 19931 Wissahickon is primarily used by Declined to answer 6.3% 0.0% 0.0% visitors within easy traveling Other States 3.0% 7.0% 6.0% distance from the Park; the vast Pennsylvania Counties (net) 26.8% 43.0% 47.4% Philadelphia (net) 63.8% 50.0% 46.7% majority of users are day users. A majority (50%) of park visitors TABLE 2: CURRENT RESIDENCE (2011, 2006, 1993) come from the immediate vicinity of the Wissahickon Valley Park, in Northwest Philadelphia, with another 12% of visitors coming from other sections of the city. A significant number of users come from outside of Philadelphia (38%), but even within this group a significant portion (about 17% of total visitors) come from the closest townships in neighboring Montgomery County (within a 30 minute drive from the Park).
Visitors to the Wissahickon seem 2011 2006 1993 to have become more local over Walk 22% 12% (not reported) time, as shown in Table 2. As use of Car 63% 79% (not reported) the Park has increased, it appears Ride Bike 10% 7% (not reported) as though the majority of new users Public Transportation <1% (not reported) (not reported) are coming from inside the City of Other 4% 2% (not reported)
Philadelphia. This may be because TABLE 3: METHOD OF GETTING TO THE PARK (2011 2006, 1993) the Park is increasingly seen as a quality of life enhancement that attracts new residents (it is heavily used as a 50% At least once neighborhood incentive by local realtors), or a week, 46% At least once a month, because non-Philadelphians have reduced 40% 33% travel to the Park as a result of perceived 30% safety issues (see safety discussion below
20% Less than under “User Experience”). once a Don't know/ Daily, 7% month, 7% no response, 10% 4% With the shift to a more local user base, it is not surprising that fewer people are driving 0% FIGURE 3: FREQUENCY OF PARK VISITS More Frequent ------Less Frequent to the Wissahickon (see Table 3). The “Other” category encompasses mainly travel
1 The 1993 survey offered the options “Philadelphia”, “Montgomery County” and “Other Locations” as points of origins, so two of the categories are not an exact match to the 2006 and 2011 finding; it is probable that the “Pennsylvania Counties” percentage is larger than reported for 1993, and the “Other States” category is smaller. 10 | Page
on horseback and/or some combination of transit options (e.g., the respondent takes the train then bikes into the Park).
Figure 3 shows the frequency of use among park visitors. 86% of the Park users in Wissahickon Valley Park are in the Park at least once a month, and over half report that they are in the Park at least once a week. This intensity of use is congruent with the proximity of the majority of park users to the Wissahickon, and supports the idea posed above that proximity to the Park is on of the primary incentives for those moving into the surrounding communities.
WHO ARE OUR PARK VISITORS? 2011 SURVEY VS. OBSERVED COUNTS In the Methodologies section above, we noted that due to the self-selective (non-randomized) nature of the web-based survey response mechanism that predominated in 2011, the survey results do not always tell the full story of the demographics of our park users. In this section we 49.0% 53.6% 51.0% will use both the survey results and the observed 39.1% user count data to assess who is visiting the Park and illustrate the limitations of self-selected survey 7.0% 0.0% mechanisms. Male Female Unknown SEX: Part of the possible self-selection bias that was noted in comparison of the 1993 count and the 2006 2011 Survey 2011 Observed Count survey was the subtle shift in the majority gender of TABLE 4: SEX OF PARK USERS park users. The 1993 count showed a slight majority of men (52.5%); the 2006 survey showed a 50-50 split between the sexes. In the 2011 Survey, women were a slim majority at 51%, while in the 2011 observed counts, men constituted a slight majority again (53.6%). Although the 2011 survey data is in line with the sex ratio for the City as determined in the 2010 US Census, observational evidence of the user group suggests that men are the majority user, 91.0% while women provide the majority of survey responses. 69.8% RACE: The disparity between the racial diversity one sees in the Park and the racial statistics reported 15.5% through the survey mechanism was 2.7% 3.0% 4.7% 1.0% 3.0% 1.8% 2.0% the most obvious instance of self- selection bias in our survey program. Asian Black White Other Latino That disparity was the motivating 2011 Survey 2011 Observed Count factor in initiating the observed TABLE 5: RACE OF PARK USERS count at trail counter stations to
11 | Page
obtain parallel data. The data collected from the observed count is more in keeping with the demographics of the City, although the ratio of black to white park users is still skewed when compared to the overall census figures for the City of Philadelphia (see Appendix C for a chart comparing the 2011 observed count demographic data to all other FOW surveys and counts and to US Census Data).
AGE: The largest disparity between 45.0% the demographics collected via survey 39.5% 40.0% 34.4% and those obtained though the observed counts is in the ages of park 14.9% users. Children and young people do 9.0% not generally complete surveys; and 6.0% 4.3% yet according to our observed count data, people under thirty are the most Age 0 to 29 Age 30 to Age 50 to Age 65 and 49 64 Older numerous age range in the Park (39% of the Park using public). The age 2011 Survey 2011 Observed Count ranges of our observed count park
TABLE 6: AGE OF PARK USERS user base are in keeping with the general trend City-wide, though overall park users in the Wissahickon skew slightly younger than the population as a whole.
These comparisons of the survey and observed count data sets allow us to interpret the results of our 2011 survey data in a new light, and charge FOW with finding new ways of connecting with our underrepresented park users (specifically young people and people of color) in our next five year strategic plan.
PARK USER EXPERIENCE The types of recreation open to people in the Wissahickon have held steady since the
Swim 11% 20% Ride Horses 2% 6% Fish 7% 1% Picnic 30% 2% Bird Watch 2% 29% Walk Dog 33% 27% Bring Kids to the Park 26% 12% Sit/Relax 8% 4% Bike 29% 28% Jog/Run 15% 22% Walk 31% 55% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Occasionally Frequently (more than once a month)
FIGURE 4: TOP FORMS OF RECREATION 12 | Page
introduction of mountain biking in the late 1980s/early 1990s, although the distributions of use and the number of users are constantly changing. However, in this survey we have added a category that has always been conspicuously absent: swimming. Swimming is illegal in Philadelphia parks, but has always occurred in the Wissahickon. In recent years, however, swimming has become a high profile and contested activity in the Wissahickon, linked to increased use and destructive behaviors at Devil’s Pool. Although illegal, swimming has more practitioners than well-established groups like equestrians, bird watchers and fishermen, and constitute a user group with whom FOW needs to connect to effect change in the Devil's Pool section of the Park.
Other changes of note include a dramatic increase in the number of dog walkers (60%, up from 28% in the 2006 Survey) and an overall increase in Somewhat Dissatisfied Very active recreation of all kinds. The only significant 2% Dissatisfied Neutral 1% decrease was in the category of “Sitting/Relaxing” 3% which dropped to just 12% from 53% in 2006. Based on these results, it is probable that the many new
Somewhat park users who have come to the Wissahickon in Satisfied 26% Very recent years come for the active outdoor recreation Satisfied opportunities for which the Park is increasingly 68% known. For more comparisons between the 2006 and 2009 survey results, please see Appendix C.
SATISFACTION AND FEELINGS OF SAFETY FIGURE 5: PARK USER SATISFACTION Overall, park users express high satisfaction with their park experience (68% reporting themselves "Very I do not feel safe Satisfied" in Figure 5). But that percentage has fallen 2% since the 2006 survey, in which 83% of users reported
Sometim feeling "Very Satisfied". What has changed to affect es I feel user satisfaction in that time? safe, sometim es I do I feel The perception of safety (or lack of safety) is a key not 32% safe factor. Though there has been little to no actual 66% increase in reported crime statistics for the Park in the last several years, there is a perception of the Park being less safe due to both a heavily publicized attempted assault in 2011 and to a shift in the daily
FIGURE 6: PERCEPTIONS OF SAFETY behaviors of park users. More people are using the Park, and they are using it differently. Swimming, though illegal, has a long history in the Valley, but in recent years swimming and diving have increased dramatically and have
13 | Page
become the focus for illegal drinking, partying, graffiti and litter in an around two of the Wissahickon's most popular and scenic areas (Valley Green Inn and Devil's Pool). Enforcement 2011 2006 by the local police has not Survey Exit interview only Survey kept pace with the growth in Very Dissatisfied 1% 1% <1% use, creating a perception of Somewhat Dissatisfied 2% 0% 1% unsafe conditions for some Neither Satisfied nor Dissatisfied (Neutral) 3% 1% 2% park users. Somewhat Satisfied 26% 13% 12% Very Satisfied 68% 84% 84% Survey respondents who responded to the in-park TABLE 7: BREAKOUT OF INTERCEPT SURVEYS intercept surveys (rather than the online Survey Monkey format) showed higher levels of overall satisfaction that were more in keeping with the 2006 survey (which has a narrow majority of intercept surveys over online surveys).
AREAS OF PARK USE
Zone Rank TABLE 8: ZONES OF THE PARK RANKED BY USE (1 = Highest Use) 7 - Wises Mill Rd to Livezey Ln, W of Creek (Valley Green 1 Inn) 3 - Bells Mill Rd to Rex Ave, West of Creek (Covered 2 Bridge) 8 - Wises Mill Rd to Livezey Ln, East of Creek (Devil's 3 Pool) 4 - Bells Mill Rd to Rex Ave, East of Creek (Indian Statue) 4 6 - Rex Ave to Wises Mill Rd, East of Creek 5 10 - Livezey Ln to Leverington Ave, East of Creek 6 (Carpenter's Woods, Fingerspan Br) 5 - Rex Ave to Wises Mill Rd, West of Creek 7 12 - Leverington Ave to Walnut Ln, East of Creek 8 MOST USED (Monastery Stables, Penn Statue) 9 - Livezey Ln to Leverington Ave, West of Creek 9 1 - Northwestern Ave to Bells Mill Rd, West of Creek 10 (Andorra Meadow, Tree House) 11 - Leverington Ave to Walnut Ln, West of Creek 11 2 - Northwestern Ave to Bells Mill Rd, East of Creek 12 (Northwestern Stables) 14 - Walnut Ln to Lincoln Dr, East of Creek 13 (RittenhouseTown) 13 - Walnut Ln to Lincoln Dr, West of Creek (100 Steps) 14 LEAST USED 16 – Forbidden Drive Only (CENTERLINE OF MAP) 15 15 - Southeast of Lincoln Dr 16
14 | Page
The ranking of park zones by use shows a pattern of heavy use in the middle segments of the park, with lighter usage toward either end, and the lightest usage on the southeast end of the park below Lincoln Drive. This pattern of use is helpful to FOW as we look to structure the remaining work in our Sustainable Trails Initiative capital project plans, moving up or holding off on work according to usage patterns.
IMPROVING USER EXPERIENCE An important objective for the 2011 Park User Survey was to help inform FOW's Improve/Add Parking 36% thinking about its 2013-2017 Strategic Improve/Add Signage 51% Plan. To this end, we asked park users to help identify priority areas of investment Improve Upper Trail … 85% through their "Desired Park Improve Safety 74% Improvements" and "Areas of Concern". Restore Trees/Shrubs 84% The emphasis that park users put on the restoration of the upper trails and the TABLE 10: DESIRED PARK IMPROVEMENTS canopy and understory were an unsurprising confirmation of our existing programmatic directions; the strong Cell Phone Service 47% 6% emphasis on improving park user safety 54% 4% Graffiti confirmed that our work to date with the Unleashed Dogs 47% 8% Philadelphia Police and Park Ranger Corps
Litter 71% 6% had been steps in the right direction. Because of this feedback, FOW has Limited Bathrooms 60% 5% committed to extending our initial investments in safety programming into Somewhat Concerning Severe Concern the next five year planning period. TABLE 9: AREAS OF CONCERN The Areas of Concern raised by park users, like the Desired Park Improvements section, functioned as a ranking system in helping FOW select which issues to invest in. The two top ranked areas of concern - litter and restrooms - are already areas of focus for the organization, and this emphasis empowers us to continue thinking about and programming to address these issues.
OPINIONS OF FRIENDS OF THE WISSAHICKON The final area of survey interest that we will highlight in this report are user perceptions of Friends of the Wissahickon.
15 | Page
78% 78% 94%
75%
25% 20% 16% 6% 5% 2%
Not Aware Aware Negative Neutral Positive
2011 Survey 2006 Survey 2011 Survey 2006 Survey
FIGURE 7: AWARENESS OF FOW FIGURE 8: OPINION OF FOW
FOW has increased its capital work in the park and its volunteer complement and presence in the park significantly since 2006, so it is little surprise that more people know about FOW in the 2011 survey sample.
FUTURE STEPS Findings from the 2011 My Park Counts Survey and Count have been influential in setting FOW's priorities in the 2013-2017 strategic planning period. As we implement our next strategic plan, FOW will be mindful of our less heard constituents while addressing the needs and priorities that have been shared with us. The young and people of color use the Park intensively but are less likely to respond in the forums we have created so far. We must address this lack of connection with these two key park using groups and consider new ways to reach out to these constituents to better assess and serve their needs.
Constituent building is one of the key goals for longer-term use of the data, as FOW seeks to broaden its membership, volunteer and advocacy bases. Data from this survey has been referenced with the FOW membership database to determine saturation for membership and volunteerism. This study also provides the foundation for a future economic impact study, which should evaluate both transactional sales impacts associated with park use and tax base/property value enhancement.
The My Park Counts study was focused on direct service stewardship activities that FOW undertakes in the Wissahickon Valley Park; the next iteration of the survey may add awareness of water quality questions to guide advocacy and public education initiatives. FOW plans to develop the next iteration of this survey as we develop the next organizational strategic plan (2016-2017).
16 | Page
Appendix A
17 Appendix A
THIRTEEN (13) TrafX Trail Counter Sites:
Site FOW Map Description/Location Number Grid ID 1 D15 Upstream of 100 Steps on paved bike path
2 F12 Bridge on the Orange Trail (near P-11, Baptismal Pool, N of 4.5mi marker) 3 E8 Forbidden Drive between VGI and Devil's Pool
4 F7 Above Magargee Dam
5 F4 South side of Bells Mill Road on Forbidden Drive
6 F2 South of Pavilion near Cedars House on Forbidden Drive
7 F9 Near Livezey at Devil's Pool
8 F8 Lower Trail to Devil's Pool from VG Road
9 E3 Inside P-1 Gate
10 H4 Crefeld Gate
11 E10 Yellow Trail below Pachella
12 G13 At funny intersection on new trail near Blue Bell (East of Blue Bell Picnic Grove, N of Rittenhouse) 13 F15 Orange Trail South of Lincoln Drive, West of Henry Ave Bridge (near Phila U)
SIX (6) Intercept Exit Survey Sites:
Site Park Location Where Exit Survey Will take Place
1 Lincoln Drive/Ten Box (P12 on FOW map) 2 The two lower Valley Green Parking lots (P7) 3 The two lower Valley Green Parking lots (P8) 4 The two Bell’s Mill parking lots (P5) 5 The two Bell’s Mill parking lots (P6) 6 Northwestern Ave at Forbidden Drive (P3)
Please refer to the FOW MAP for the location of each of these sites
18 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Total Respondents (n=) 1085 299 648 528 500 334 616 949 136 163 170 88 83 358 147 334
Q1 - Online (Have you ever been to the park) Yes, many times 97% 100% 100% 98% 98% 100% 100% 97% 100% 100% 100% 100% 100% 100% 95% Yes, but only once 2% 0% 0% 2% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0% 5% No, I have never visited the park 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0%
Q1 - Exit (Was this your first visit to the park?) Yes 5% 0% 0% 7% 1% 0% 1% 5% 0% 0% 0% 0% 2% 0% 5% No 95% 100% 100% 93% 99% 100% 99% 95% 100% 100% 100% 100% 98% 100% 95%
Q2 Walk 22% 16% 25% 26% 19% 24% 22% 24% 11% 22% 23% 10% 25% 24% 31% 18% Car 63% 69% 61% 63% 62% 63% 57% 61% 79% 63% 65% 64% 57% 61% 55% 67% Ride Bike 10% 10% 10% 5% 16% 9% 17% 10% 10% 9% 9% 2% 13% 9% 11% 11% Public Transportation 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 1% 0% Other (please specify) 4% 5% 4% 6% 2% 5% 3% 5% 0% 7% 3% 23% 5% 6% 2% 3%
Q3 Less than once a month 22% 16% 25% 26% 19% 24% 22% 24% 11% 22% 23% 10% 25% 24% 31% 18% Once a month 63% 69% 61% 63% 62% 63% 57% 61% 79% 63% 65% 64% 57% 61% 55% 67% 2-3 times per month 10% 10% 10% 5% 16% 9% 17% 10% 10% 9% 9% 2% 13% 9% 11% 11% Once a week 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 1% 0%
19 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
More than once a week but not 4% 5% 4% 6% 2% 5% 3% 5% 0% 7% 3% 23% 5% 6% 2% 3% daily Daily / Every Day 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Q4 - 1 445 134 278 207 231 137 281 375 70 82 60 54 27 151 57 133 Q4 - 2 408 116 259 193 208 130 244 347 61 72 62 47 23 150 49 122 Q4 - 3 540 158 342 242 290 167 346 473 67 96 73 46 38 177 76 159 Q4 - 4 509 154 304 226 275 185 321 447 62 84 103 33 35 165 76 149 Q4 - 5 472 149 285 182 283 142 319 415 57 77 66 30 28 149 66 138 Q4 - 6 491 147 298 197 284 167 335 433 58 75 94 31 35 158 69 133 Q4 - 7 632 194 394 279 342 194 406 551 81 103 94 55 49 217 91 195 Q4 - 8 512 147 320 195 308 162 348 467 45 61 98 35 48 162 72 143 Q4 - 9 452 137 284 172 276 147 316 405 47 55 83 38 37 149 63 133 Q4 - 10 482 136 313 201 274 164 333 443 39 55 102 37 46 156 67 141 Q4 - 11 421 123 268 169 247 141 303 375 46 49 85 35 38 137 57 130 Q4 - 12 471 126 310 203 264 159 327 427 44 52 99 49 46 158 67 145 Q4 - 13 391 99 261 150 234 127 282 356 35 53 74 25 41 128 51 117 Q4 - 14 403 100 273 176 221 146 280 384 19 53 89 29 38 139 60 122 Q4 - 15 281 69 192 106 169 94 212 259 22 41 52 17 29 98 34 89 Q4 - 16 372 106 241 180 181 112 248 337 35 62 51 33 28 145 48 112
Q5a - Walking Not Applicable 1% 4% 1% 1% 2% 1% 1% 1% 5% 1% 1% 4% 2% 0% 0% 2% Never 6% 12% 4% 2% 10% 2% 7% 5% 9% 2% 2% 4% 4% 6% 1% 9% Less than once a month 16% 20% 15% 17% 16% 8% 17% 16% 14% 13% 6% 20% 12% 21% 13% 16% Once a month 17% 15% 18% 15% 18% 16% 17% 17% 16% 22% 10% 18% 14% 17% 20% 18%
20 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
2-3 times per month 22% 20% 22% 23% 21% 20% 23% 22% 17% 22% 18% 18% 18% 17% 24% 20% Once a week 12% 11% 13% 11% 13% 12% 12% 11% 20% 11% 11% 8% 22% 11% 13% 10% Greater than once a week but 20% 14% 22% 22% 18% 27% 18% 21% 13% 24% 31% 19% 18% 22% 27% 17% not daily Daily 6% 5% 6% 9% 3% 14% 5% 6% 6% 5% 21% 11% 10% 6% 3% 6%
Q5b - Jogging-Running Not Applicable 9% 10% 9% 10% 8% 8% 8% 8% 17% 9% 7% 14% 7% 7% 7% 10% Never 48% 53% 49% 49% 47% 45% 45% 49% 43% 48% 41% 53% 39% 45% 59% 43% Less than once a month 12% 10% 13% 12% 12% 12% 14% 13% 8% 9% 16% 14% 12% 14% 11% 12% Once a month 5% 5% 5% 5% 6% 6% 7% 5% 5% 7% 6% 9% 6% 5% 3% 8% 2-3 times per month 7% 6% 7% 7% 7% 9% 8% 7% 7% 9% 11% 3% 11% 9% 5% 10% Once a week 5% 4% 5% 5% 5% 5% 4% 5% 6% 4% 6% 1% 15% 7% 6% 6% Greater than once a week but 12% 10% 11% 11% 13% 12% 12% 12% 10% 13% 11% 7% 9% 13% 8% 8% not daily Daily 1% 1% 1% 1% 1% 1% 1% 1% 4% 1% 1% 0% 1% 1% 1% 1%
Q5c - Biking Not Applicable 6% 8% 5% 8% 4% 3% 0% 4% 19% 6% 3% 10% 4% 4% 4% 7% Never 30% 34% 30% 36% 24% 33% 0% 30% 27% 28% 36% 31% 34% 27% 35% 28% Less than once a month 21% 20% 23% 27% 16% 23% 33% 23% 13% 26% 20% 37% 16% 25% 26% 20% Once a month 11% 10% 11% 10% 11% 11% 17% 11% 8% 12% 8% 13% 9% 12% 13% 12% 2-3 times per month 12% 10% 11% 8% 15% 8% 18% 12% 13% 9% 10% 4% 16% 11% 11% 12% Once a week 6% 7% 6% 4% 10% 6% 10% 6% 10% 6% 4% 1% 8% 7% 2% 7% Greater than once a week but 12% 11% 12% 6% 19% 14% 19% 13% 8% 9% 17% 3% 11% 11% 9% 11% not daily
21 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Daily 2% 1% 2% 1% 2% 3% 3% 1% 3% 4% 3% 1% 1% 2% 1% 2%
Q5d - Birding Not Applicable 8% 14% 5% 8% 8% 6% 7% 6% 21% 8% 6% 7% 4% 6% 2% 11% Never 55% 67% 50% 51% 60% 55% 57% 55% 57% 53% 59% 39% 62% 54% 51% 56% Less than once a month 14% 10% 17% 16% 12% 14% 16% 15% 10% 19% 10% 21% 11% 18% 13% 12% Once a month 6% 2% 8% 6% 7% 7% 6% 7% 2% 5% 8% 9% 5% 7% 9% 7% 2-3 times per month 7% 3% 9% 9% 6% 5% 6% 8% 3% 4% 5% 9% 6% 6% 10% 5% Once a week 2% 2% 3% 3% 2% 2% 3% 3% 2% 1% 3% 1% 4% 2% 3% 3% Greater than once a week but 6% 2% 7% 7% 4% 7% 5% 6% 4% 10% 5% 12% 4% 6% 11% 4% not daily Daily 1% 1% 1% 1% 1% 2% 1% 1% 2% 0% 4% 1% 4% 2% 0% 1%
Q5e - Horse back riding Not Applicable 14% 17% 13% 14% 14% 10% 14% 12% 29% 13% 9% 0% 13% 13% 10% 18% Never 76% 79% 77% 70% 83% 77% 78% 77% 70% 70% 84% 0% 79% 73% 84% 73% Less than once a month 2% 0% 2% 3% 1% 2% 2% 2% 0% 3% 1% 20% 5% 2% 2% 2% Once a month 1% 1% 0% 1% 0% 1% 1% 1% 0% 1% 1% 7% 0% 0% 0% 1% 2-3 times per month 1% 0% 1% 2% 0% 2% 1% 1% 0% 3% 0% 11% 0% 2% 1% 1% Once a week 1% 0% 1% 1% 0% 1% 1% 1% 1% 2% 0% 10% 0% 0% 0% 1% Greater than once a week but 4% 1% 4% 7% 0% 5% 3% 4% 0% 7% 3% 39% 4% 7% 2% 3% not daily Daily 1% 1% 1% 2% 0% 2% 1% 1% 0% 2% 1% 13% 0% 2% 1% 0%
Q5f - Picnic Not Applicable 8% 14% 5% 8% 9% 5% 6% 6% 24% 8% 4% 11% 5% 7% 3% 12%
22 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Never 55% 70% 48% 53% 56% 56% 54% 54% 57% 55% 59% 39% 37% 57% 60% 48% Less than once a month 29% 14% 36% 31% 29% 30% 32% 32% 15% 28% 30% 35% 42% 28% 33% 28% Once a month 5% 1% 7% 6% 4% 6% 5% 5% 4% 8% 5% 8% 9% 4% 1% 9% 2-3 times per month 2% 1% 3% 3% 2% 2% 2% 3% 0% 1% 1% 4% 5% 3% 2% 3% Once a week 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 1% 1% 1% 0% 0% 0% Greater than once a week but 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 1% 0% 0% not daily Daily 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Q5g - Bring Kids Not Applicable 17% 18% 17% 16% 18% 17% 17% 16% 26% 18% 16% 21% 21% 15% 17% 19% Never 39% 48% 35% 41% 37% 38% 36% 39% 36% 39% 36% 34% 33% 38% 42% 36% Less than once a month 20% 17% 21% 20% 20% 18% 22% 21% 13% 19% 19% 21% 24% 24% 24% 19% Once a month 10% 7% 11% 8% 12% 12% 11% 10% 9% 9% 10% 7% 9% 9% 11% 9% 2-3 times per month 9% 6% 9% 8% 9% 9% 8% 8% 10% 7% 12% 10% 10% 9% 4% 11% Once a week 3% 2% 3% 3% 3% 4% 4% 3% 1% 5% 4% 4% 1% 4% 3% 3% Greater than once a week but 2% 1% 2% 3% 1% 2% 2% 1% 5% 3% 2% 1% 1% 2% 0% 2% not daily Daily 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 1% 0% 1%
Q5h - Walk Dog Not Applicable 6% 19% 0% 6% 6% 3% 5% 3% 26% 3% 3% 5% 2% 4% 1% 9% Never 26% 81% 0% 26% 26% 24% 25% 24% 37% 19% 28% 11% 12% 23% 24% 26% Less than once a month 24% 0% 35% 26% 22% 24% 26% 26% 9% 29% 20% 21% 27% 30% 30% 19% Once a month 14% 0% 21% 14% 14% 13% 14% 16% 5% 16% 8% 17% 15% 16% 15% 14% 2-3 times per month 15% 0% 23% 14% 17% 17% 16% 16% 9% 15% 22% 16% 22% 14% 19% 14%
23 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Once a week 6% 0% 8% 4% 7% 8% 5% 6% 5% 6% 8% 8% 11% 5% 2% 5% Greater than once a week but 8% 0% 12% 9% 7% 8% 7% 8% 8% 9% 8% 21% 7% 8% 6% 10% not daily Daily 1% 0% 2% 1% 2% 3% 2% 1% 2% 3% 4% 1% 4% 2% 3% 2%
Q5i - Dog Leash Percentage
100% 49% 41% 52% 51% 46% 48% 51% 48% 59% 100% 0% 70% 19% 61% 55% 56% Not 100% 51% 59% 48% 49% 54% 52% 49% 52% 41% 0% 100% 30% 81% 39% 45% 44% Mean 65.6 57.3 68.4 67.1 62.4 64.5 68.2 64.3 79.8 100.0 32.6 82.2 32.3 73.6 71.0 72.8 Median 95 50 100 100 85 95 100 95 100 100 25 100 10 100 100 100 No Response 752 218 423 338 364 31 420 643 109 0 0 51 52 240 100 246
Q5j - Sit-Relax Not Applicable 10% 12% 10% 11% 10% 8% 10% 10% 14% 10% 8% 13% 6% 8% 7% 13% Never 75% 71% 78% 77% 73% 82% 76% 83% 30% 78% 83% 80% 74% 80% 87% 65% Less than once a month 7% 6% 7% 5% 9% 6% 7% 5% 19% 7% 5% 6% 10% 6% 1% 10% Once a month 2% 4% 1% 2% 3% 1% 2% 1% 12% 3% 2% 1% 2% 2% 1% 4% 2-3 times per month 2% 3% 2% 2% 2% 0% 2% 1% 10% 1% 1% 0% 0% 2% 2% 4% Once a week 1% 1% 1% 0% 1% 1% 0% 0% 4% 0% 1% 0% 4% 0% 1% 1% Greater than once a week but 1% 3% 1% 1% 2% 1% 2% 0% 9% 2% 1% 0% 1% 1% 0% 2% not daily Daily 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 0% 2% 1% 0% 0%
Q5k - Fishing Not Applicable 12% 18% 9% 15% 9% 10% 11% 9% 30% 12% 9% 14% 0% 10% 7% 18%
24 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Never 79% 78% 79% 79% 79% 79% 81% 82% 60% 84% 75% 76% 0% 83% 84% 71% Less than once a month 7% 2% 9% 5% 9% 9% 7% 7% 5% 3% 14% 6% 75% 5% 6% 8% Once a month 1% 1% 1% 1% 2% 1% 1% 1% 2% 1% 1% 3% 12% 1% 1% 1% 2-3 times per month 1% 0% 1% 0% 1% 0% 1% 1% 1% 0% 0% 0% 7% 1% 1% 1% Once a week 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 1% 0% Greater than once a week but 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% not daily Daily 0% 0% 0% 0% 0% 1% 0% 0% 1% 0% 1% 1% 4% 0% 1% 0%
Q5l - Swim Not Applicable 25% 23% 27% 26% 24% 0% 25% 24% 28% 3% 1% 28% 27% 25% 25% 29% Never 40% 49% 38% 33% 47% 0% 41% 36% 68% 7% 7% 22% 34% 39% 39% 44% Less than once a month 6% 4% 6% 5% 5% 16% 5% 6% 3% 21% 5% 13% 6% 7% 6% 5% Once a month 7% 5% 7% 6% 8% 19% 8% 8% 1% 22% 12% 7% 6% 6% 9% 5% 2-3 times per month 6% 5% 6% 7% 4% 16% 6% 7% 0% 20% 12% 11% 4% 6% 4% 6% Once a week 4% 3% 3% 4% 3% 10% 3% 4% 0% 9% 11% 3% 6% 4% 4% 2% Greater than once a week but 8% 7% 8% 10% 7% 24% 7% 10% 0% 13% 31% 7% 11% 8% 8% 5% not daily Daily 5% 4% 5% 8% 3% 15% 4% 6% 0% 5% 22% 11% 6% 4% 4% 4%
Q6 Never 9% 16% 6% 6% 11% 4% 8% 7% 21% 8% 4% 3% 1% 9% 3% 11% Rarely 29% 31% 27% 24% 34% 24% 29% 28% 30% 28% 20% 27% 28% 25% 22% 33% Frequently 51% 44% 54% 57% 46% 59% 50% 53% 34% 54% 59% 52% 51% 53% 64% 45% Always 12% 9% 13% 14% 10% 13% 12% 11% 16% 10% 17% 17% 20% 12% 11% 10%
25 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Q7 Very Dissatisfied 1% 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 2% 0% 2% 1% 1% Somewhat Dissatisfied 2% 2% 2% 2% 2% 2% 2% 2% 0% 1% 1% 5% 0% 4% 1% 2% Neither Satisfied nor Dissatisfied 3% 5% 2% 2% 3% 3% 3% 3% 1% 3% 2% 2% 1% 5% 0% 3% (Neutral) Somewhat Satisfied 26% 23% 28% 25% 28% 27% 30% 28% 13% 33% 19% 49% 25% 36% 24% 26% Very Satisfied 68% 69% 67% 69% 67% 68% 64% 66% 84% 62% 78% 42% 73% 53% 74% 69%
Q8 I do not feel safe 2% 2% 2% 3% 0% 1% 1% 2% 2% 1% 0% 2% 0% 5% 1% 2% Sometimes I feel safe, 32% 28% 35% 46% 18% 34% 36% 33% 28% 43% 27% 51% 29% 95% 27% 35% sometimes I do not I feel safe 66% 70% 63% 51% 82% 65% 63% 65% 70% 56% 73% 47% 71% 0% 73% 62%
Q8a - Violence 223 54 155 155 62 77 153 196 27 46 31 24 18 216 19 85 Q8a - Sexual Crimes 261 71 173 214 41 92 164 230 31 57 34 28 18 254 31 94 Q8a - Property Theft 145 40 97 89 51 47 104 125 20 29 17 21 8 141 18 55 Q8a - Auto Theft 88 24 59 50 36 32 61 73 15 19 12 8 6 84 11 32 Q8a - Vagrants 77 21 52 51 25 22 54 68 9 9 13 7 1 74 8 31 Q8a - Getting Lost 36 9 25 29 6 9 22 32 4 5 7 5 0 35 1 13 Q8a - Poor Lighting 97 20 72 78 17 33 64 82 15 22 14 10 7 93 12 39 Q8a - Wildlife 7 3 4 3 2 0 6 5 2 0 0 0 2 7 0 4 Q8a - Other 100 25 68 71 28 38 63 92 9 26 13 24 9 99 8 33
Q9 Yes 94% 93% 97% 94% 95% 97% 97% 96% 79% 98% 96% 98% 98% 96% 99% 86%
26 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
No 6% 7% 3% 6% 5% 3% 3% 4% 21% 2% 4% 2% 2% 4% 1% 14%
Q9a Very Dissatisfied 1% 1% 1% 0% 2% 1% 1% 1% 0% 0% 1% 0% 0% 2% 0% 0% Somewhat Dissatisfied 4% 4% 5% 3% 6% 5% 6% 5% 0% 3% 7% 2% 5% 5% 1% 4% Neither Satisfied nor Dissatisfied 16% 21% 14% 18% 15% 13% 16% 16% 18% 14% 10% 17% 17% 17% 3% 25% (Neutral) Somewhat Satisfied 21% 21% 21% 21% 22% 22% 24% 21% 23% 22% 20% 33% 22% 24% 15% 25% Very Satisfied 57% 53% 59% 58% 55% 58% 53% 57% 59% 61% 62% 48% 56% 52% 80% 46%
Q10a - Unleashed Dogs Not at all 51% 54% 51% 50% 52% 61% 47% 50% 64% 40% 82% 23% 74% 41% 47% 57% Occasional 28% 27% 27% 27% 28% 22% 30% 28% 23% 32% 14% 32% 14% 31% 29% 26% Moderate 13% 13% 13% 14% 12% 9% 14% 13% 8% 15% 3% 22% 8% 16% 15% 12% Severe 8% 6% 9% 9% 8% 8% 8% 9% 5% 14% 1% 23% 5% 12% 9% 5%
Q10b - Cell Service Not at all 51% 55% 49% 50% 51% 47% 45% 49% 63% 42% 54% 31% 59% 38% 55% 53% Occasional 29% 27% 29% 27% 30% 32% 32% 30% 20% 31% 30% 40% 28% 31% 25% 26% Moderate 14% 13% 15% 15% 14% 14% 17% 16% 6% 18% 9% 26% 9% 20% 16% 14% Severe 6% 5% 7% 7% 5% 7% 7% 6% 11% 9% 7% 3% 5% 11% 4% 7%
Q10c - Bathrooms Not at all 38% 40% 36% 35% 41% 38% 37% 36% 50% 37% 43% 47% 40% 34% 40% 36% Occasional 37% 37% 38% 37% 37% 39% 37% 39% 26% 34% 40% 37% 38% 34% 40% 36% Moderate 20% 16% 21% 22% 18% 18% 22% 21% 16% 25% 12% 10% 13% 23% 13% 22%
27 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Severe 5% 6% 5% 7% 4% 5% 5% 5% 7% 4% 6% 6% 10% 9% 7% 6%
Q10d - Litter Not at all 25% 35% 20% 27% 23% 14% 22% 21% 58% 22% 15% 22% 15% 22% 18% 35% Occasional 45% 43% 47% 47% 43% 50% 45% 47% 28% 45% 51% 51% 49% 44% 43% 40% Moderate 23% 16% 27% 20% 27% 28% 26% 25% 11% 27% 27% 18% 28% 25% 31% 20% Severe 6% 5% 7% 6% 7% 8% 7% 7% 2% 6% 7% 9% 9% 10% 8% 5%
Q10e - Graffiti Not at all 43% 55% 37% 46% 39% 34% 38% 38% 78% 41% 35% 35% 37% 39% 35% 52% Occasional 39% 32% 42% 39% 39% 44% 41% 42% 18% 46% 42% 47% 39% 42% 41% 35% Moderate 14% 10% 16% 11% 17% 16% 16% 15% 2% 10% 18% 17% 16% 13% 20% 8% Severe 5% 3% 5% 4% 5% 5% 6% 5% 1% 4% 5% 1% 8% 6% 5% 4%
Q10f - Signage Not at all 48% 55% 44% 47% 50% 52% 45% 45% 69% 53% 54% 44% 55% 40% 52% 50% Occasional 33% 31% 35% 35% 31% 34% 35% 35% 19% 31% 34% 32% 35% 35% 30% 32% Moderate 15% 9% 17% 15% 14% 12% 15% 16% 10% 14% 9% 17% 9% 20% 14% 15% Severe 4% 4% 4% 3% 4% 2% 5% 4% 2% 2% 3% 7% 1% 5% 4% 3%
Q10g - Police Not at all 50% 55% 48% 47% 54% 47% 47% 49% 63% 39% 59% 40% 59% 24% 44% 57% Occasional 28% 26% 27% 27% 27% 29% 29% 29% 17% 33% 25% 22% 21% 34% 35% 26% Moderate 16% 12% 18% 17% 14% 19% 17% 16% 14% 21% 14% 23% 18% 27% 14% 12% Severe 6% 7% 6% 8% 5% 5% 7% 7% 6% 8% 2% 15% 3% 14% 6% 5%
28 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Q11a - Improve Trails Not at All Important 2% 4% 2% 2% 3% 1% 2% 1% 10% 3% 1% 0% 4% 3% 0% 4% Not Too Important 8% 9% 8% 10% 7% 6% 6% 7% 17% 5% 8% 8% 8% 7% 3% 13% Somewhat Important 38% 37% 38% 39% 36% 37% 36% 37% 38% 41% 34% 21% 38% 37% 39% 36% Very Important 52% 50% 53% 50% 54% 56% 57% 54% 35% 52% 57% 71% 51% 53% 58% 47%
Q11b - Safety Not at All Important 4% 5% 3% 2% 5% 4% 2% 3% 11% 2% 5% 2% 3% 0% 1% 5% Not Too Important 18% 19% 16% 13% 23% 16% 19% 17% 22% 9% 20% 14% 18% 3% 13% 19% Somewhat Important 36% 33% 38% 30% 42% 36% 36% 37% 32% 34% 40% 27% 50% 25% 47% 36% Very Important 43% 43% 43% 55% 29% 45% 44% 43% 36% 55% 35% 57% 29% 71% 39% 40%
Q11c - Restore Trees Not at All Important 2% 4% 1% 1% 2% 0% 1% 1% 11% 1% 2% 0% 1% 1% 1% 4% Not Too Important 10% 9% 9% 7% 12% 6% 9% 8% 18% 6% 7% 8% 11% 10% 4% 15% Somewhat Important 35% 36% 34% 35% 36% 33% 38% 35% 36% 30% 33% 32% 30% 38% 24% 40% Very Important 53% 51% 56% 57% 49% 61% 51% 56% 35% 63% 58% 60% 57% 50% 71% 42%
Q11d - Bathrooms Not at All Important 11% 13% 9% 9% 13% 13% 11% 10% 18% 8% 18% 15% 16% 9% 6% 13% Not Too Important 38% 34% 39% 35% 40% 38% 38% 39% 30% 36% 40% 46% 42% 38% 38% 37% Somewhat Important 37% 36% 38% 40% 35% 36% 36% 38% 33% 39% 32% 30% 23% 39% 42% 36% Very Important 14% 16% 14% 16% 12% 12% 15% 13% 19% 16% 10% 9% 19% 15% 14% 15%
Q11e - Signage Not at All Important 12% 17% 10% 10% 15% 14% 12% 10% 28% 14% 16% 8% 18% 12% 8% 14%
29 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Not Too Important 34% 34% 33% 32% 36% 36% 34% 34% 30% 33% 38% 36% 38% 29% 36% 34% Somewhat Important 40% 35% 43% 45% 33% 40% 40% 41% 29% 44% 36% 39% 34% 43% 43% 38% Very Important 14% 14% 15% 12% 16% 10% 14% 14% 12% 9% 11% 17% 10% 17% 14% 14%
Q11f - Parking Not at All Important 23% 24% 23% 21% 25% 25% 23% 22% 30% 18% 30% 23% 30% 21% 16% 21% Not Too Important 39% 34% 41% 40% 37% 42% 40% 40% 27% 43% 41% 45% 38% 37% 45% 38% Somewhat Important 26% 28% 24% 26% 25% 25% 23% 26% 25% 26% 25% 22% 25% 27% 33% 26% Very Important 13% 14% 12% 13% 13% 8% 14% 12% 18% 12% 4% 10% 6% 15% 6% 15%
Q12 Male 49% 49% 49% 0% 100% 42% 56% 48% 54% 40% 44% 14% 68% 26% 49% 47% Female 51% 51% 51% 100% 0% 58% 44% 52% 46% 60% 56% 86% 33% 74% 51% 53%
Q13 Caucasian 91% 90% 91% 91% 90% 92% 91% 92% 85% 94% 91% 89% 86% 89% 99% 89% African American 3% 5% 2% 3% 3% 2% 3% 2% 9% 1% 2% 3% 1% 4% 0% 5% Combination/Other (please 3% 1% 4% 3% 4% 4% 3% 4% 1% 3% 5% 5% 9% 4% 1% 2% specify): Latino 2% 2% 2% 2% 2% 2% 2% 1% 3% 3% 2% 2% 3% 1% 1% 3% Asian 1% 1% 1% 1% 1% 0% 1% 1% 2% 0% 0% 1% 1% 2% 0% 1%
Q14 Census 18-44 39% 40% 41% 36% 46% 38% 44% 39% 35% 29% 45% 26% 69% 39% 22% 51% 45-64 39% 36% 42% 48% 33% 49% 41% 41% 23% 56% 39% 60% 18% 47% 48% 32%
30 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
65+ 10% 13% 9% 10% 11% 7% 6% 11% 5% 4% 7% 8% 2% 7% 27% 5% No Response 12% 11% 8% 6% 10% 6% 8% 9% 37% 10% 9% 6% 11% 7% 3% 13% Total 1082 298 647 526 499 334 615 947 135 163 170 87 83 356 147 333
2006 Survey <30 8% 6% 9% 8% 9% 6% 7% 7% 10% 5% 6% 10% 20% 6% 1% 13% 30-49 40% 45% 42% 39% 46% 44% 48% 41% 32% 35% 49% 22% 54% 46% 30% 47% 50-69 35% 32% 37% 42% 31% 42% 34% 37% 19% 49% 31% 60% 13% 38% 52% 24% 70+ 5% 6% 5% 5% 5% 3% 2% 5% 2% 1% 4% 2% 1% 3% 14% 2% No Response 12% 11% 8% 6% 10% 6% 8% 9% 37% 10% 9% 6% 11% 7% 3% 13% Total 1085 299 648 528 500 334 616 949 136 163 170 88 83 358 147 334
Standard Marketing <=21 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 22-34 17% 16% 19% 17% 19% 17% 18% 16% 20% 13% 21% 13% 41% 16% 9% 25% 35-44 20% 22% 21% 18% 26% 20% 25% 21% 14% 15% 23% 12% 28% 21% 13% 24% 45-54 19% 19% 20% 22% 19% 24% 24% 20% 15% 24% 22% 24% 11% 25% 19% 19% 55-64 19% 15% 21% 24% 14% 25% 17% 20% 7% 32% 17% 33% 7% 21% 28% 12% 65+ 12% 14% 11% 12% 12% 8% 8% 13% 7% 5% 8% 10% 2% 9% 28% 5% No Response 12% 11% 8% 6% 10% 6% 8% 9% 36% 10% 9% 6% 11% 7% 3% 13% Total 1104 304 661 541 506 338 625 966 138 165 172 90 83 365 150 337
Q15 - Adults none 3% 3% 4% 4% 3% 3% 3% 4% 0% 3% 4% 6% 6% 4% 2% 3% one 30% 33% 29% 32% 27% 28% 29% 30% 31% 26% 26% 23% 31% 31% 39% 27% two 59% 57% 59% 55% 63% 60% 60% 58% 63% 56% 66% 58% 55% 57% 50% 61%
31 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record three 6% 5% 6% 7% 4% 8% 5% 6% 4% 13% 4% 10% 5% 7% 7% 6% four 2% 1% 2% 1% 2% 1% 2% 2% 0% 3% 0% 4% 3% 1% 1% 2% five 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 1% 0% six or more 0% 0% 0% 0% 0% 0% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0%
Q15 - Children none 56% 57% 57% 60% 52% 56% 53% 58% 40% 52% 57% 55% 62% 55% 70% 48% one 18% 15% 19% 18% 17% 17% 18% 17% 26% 20% 16% 10% 15% 20% 11% 23% two 19% 19% 18% 17% 21% 21% 20% 19% 21% 23% 18% 27% 20% 19% 15% 22% three 5% 4% 5% 4% 5% 4% 6% 4% 6% 2% 8% 5% 3% 4% 2% 5% four 2% 4% 1% 1% 3% 1% 2% 2% 5% 2% 0% 2% 0% 1% 2% 2% five 1% 0% 0% 1% 1% 0% 1% 1% 0% 1% 0% 2% 0% 0% 0% 0% six or more 0% 0% 0% 0% 1% 0% 0% 0% 2% 1% 0% 0% 0% 0% 0% 1%
Q16 Less than $25,000 4% 4% 3% 3% 4% 2% 3% 3% 9% 2% 2% 5% 5% 3% 1% 5% $25,000-$49,999 13% 13% 14% 16% 9% 9% 10% 13% 14% 6% 11% 12% 17% 15% 15% 14% $50,000-$99,999 35% 33% 36% 38% 33% 35% 36% 36% 30% 33% 38% 32% 48% 35% 34% 35% $100,000-$249,999 39% 40% 40% 35% 44% 42% 42% 39% 39% 48% 36% 38% 27% 39% 41% 41% $250,000 or More 9% 10% 7% 8% 9% 12% 9% 9% 8% 12% 13% 13% 3% 9% 9% 5%
Q17 Unemployed 4% 4% 4% 3% 4% 3% 4% 4% 4% 4% 2% 0% 4% 5% 4% 4% Student (unemployed) 4% 4% 4% 5% 3% 2% 4% 4% 7% 3% 3% 5% 3% 5% 1% 6% Homemaker (unemployed) 3% 3% 3% 5% 0% 2% 2% 3% 3% 3% 2% 2% 3% 3% 2% 3%
32 Appendix B: Responses by User Segment
Original No Dogs Dog Owners Women Men Swimmers Bikers Only Online Exit Only Always Leash Not Always Leash Equestrians Anglers Not Safe Active Members No Record
Retired (not employed) 10% 11% 10% 11% 9% 7% 7% 11% 6% 6% 8% 6% 3% 7% 23% 4%
Employed Part-Time 9% 9% 10% 12% 6% 11% 8% 9% 11% 13% 9% 15% 13% 11% 9% 10% Employed Full-Time 62% 65% 62% 56% 69% 64% 69% 61% 69% 64% 64% 59% 68% 63% 55% 66% Self-Employed (Full-Time) 8% 5% 8% 7% 9% 10% 8% 9% 0% 7% 11% 13% 8% 7% 6% 6%
Q18 Roxborough 9% 6% 11% 9% 10% 11% 9% 10% 8% 12% 11% 8% 10% 11% 16% 6% Manayunk 3% 2% 4% 2% 4% 4% 3% 3% 2% 4% 5% 1% 6% 3% 3% 4% Mount Airy 14% 12% 16% 16% 11% 16% 15% 15% 6% 11% 19% 13% 16% 17% 20% 12% East Falls 3% 3% 4% 3% 4% 3% 4% 3% 4% 3% 4% 1% 3% 4% 7% 3% Chestnut Hill 13% 13% 12% 15% 10% 15% 12% 12% 14% 17% 17% 15% 6% 12% 17% 9% Andorra 3% 4% 3% 4% 2% 3% 3% 3% 3% 4% 3% 7% 3% 3% 3% 3% Germantown 9% 5% 11% 12% 7% 12% 9% 10% 3% 11% 11% 10% 9% 10% 7% 12% Wyndmoor/Erdenheim 5% 3% 5% 4% 5% 7% 4% 4% 8% 6% 5% 4% 5% 5% 4% 4% Flourtown 2% 2% 2% 2% 2% 2% 2% 2% 2% 3% 1% 2% 1% 2% 1% 2% Other (Please specify city, state, 39% 49% 33% 33% 45% 27% 39% 37% 48% 30% 24% 38% 40% 33% 22% 47% and zip code):
33 APPENDIX C: COMPARISON DATA C1 -Demographic Comparisons between 2011 Survey and Count, Past FW Surveys and Counts, and 2010 US Census Data
2011 2011 2006 1993 2010 Observed Count Survey Survey Count & Survey US Census SEX Male 53.6% 49.0% 50% 52.5% 47.2% Female 39.1% 51.0% 50% 47.5% 52.8% Unknown 7.0% 0.0% 0% 0.0% 0 1 RACE
Asian 2.7% 1.0% 3% (not reported) 6.6% Black 15.5% 3.0% 9% (not reported) 45.0% White 69.8% 91.0% 85% (not reported) 42.9% Comb./Other 1.8% 3.0% (not reported) (not reported) 8.2% Latino 4.7% 2.0% 2% (not reported) 12.6% AGE Age 0 to 29 39.5% 9.0% 17% 4.79% 44.8% Age 30 to 49 34.4% 45.0% 44% 43.00% 26.0% Age 50 to 64 14.9% 40.0% 35% 43.10% 17.0% Age 65 and Older 4.3% 6.0% 4% 8.62% 12.1%
C2 – Comparison of 2011 and 2006 Survey Responses
2011 2006 Survey Survey
First visit? (Asked in Intercept Exit Survey Only) No 95% 94% Yes 5% 6%
Park Satisfaction Very Dissatisfied 1% <1% Somewhat Dissatisfied 2% 1% Neither Satisfied nor Dissatisfied (Neutral) 3% 2% Somewhat Satisfied 26% 12%
1 US Census Data allows multiple race category selections per respondent
34 2011 2006 Very Satisfied 68% 84%
Feeling Safe I do not feel safe 2% 1% Sometimes I feel safe, sometimes I do not 32% 23% I feel safe 66% 76%
Aware of FOW Not Aware 6% 25% Aware 94% 75%
Impression of FOW Negative 5% 2% Neutral 16% 20% Positive 78% 78%
Park Activities Walk 86% 87% Jog/Run 37% 54% Bike 57% 54% Sit/Relax 12% 53% Eat at Valley Green Inn (not reported) 42% Bring Kids to the Park 38% 39% Walk Dog 60% 28% Bird Watch 31% 24% Feed Ducks (not reported) 24% Picnic 32% 18% Fish 8% 6% Ride Horses 8% 2% Swim 31% (not reported)
Desired Park Improvements Restore Trees/Shrubs 84% 89% Improve Safety 74% 86% Improve Upper Trail Conditions 85% 83% More Educational Opportunities (not reported) 75% More Bathroom Facilities (not reported) 74% Upgrade Valley Green Inn (not reported) 60% Improve/Add Signage 51% 59% Improve/Add Parking 36% 59%
Items Identified for Concern Note: Percentage of respondents that chose "Big" or "Severe" problem in parentheses Limited Bathrooms 60% (5%) 57% (17%) Litter 71% (6%) 47% (12%) Unleashed Dogs 47% (8%) 44% (12%) Graffiti 54% (4%) 35% (9%) Trail Biker Groups (not reported) 33% (7%) Cell Phone Service 47% (6%) 32% (9%)
35 2011 2006 Overcrowding (not reported) 26% (3%) Horses (not reported) 17% (2%) Fishermen (not reported) 7% (2%) Groups of Joggers (not reported) 5% (<1%)
Bring Out-of-Town Guests to Park Never 9% 17% Rarely 29% 37% Frequently 51% 37% Always 12% 9%
36 Appendix D
Friends of the Wissahickon “My Park Counts” Exit Survey (2011) User ID: ____
REMINDER: Please smile as you approach an individual who is exiting the park. Use the intercept script and ask “Would you be willing to participate?” If “no,” hand the person a postcard and state “Please consider going online to complete our brief survey. You will also be eligible to win the IPAD.” Hand the postcard to the person if they are interested and thank them. If “yes,” then begin with Q1.
Q1. Was this your first visit to the 1. Yes Please go to Q7 on Page 3. __ Wissahickon Valley Park? 2. No Please continue to Q2.
Q2. How do you usually get to the 1. Walk 4. Public Transportation
park? (Please check one) 2. Car 5. Other: ______
3. Ride Bike __
Q3. During this SPG/SUM/FAL/WTR 1. Less than once a month
season, on average, how often 2. Once a month
have you visited the park? 3. 2 - 3 times per month 4. Once a week
5. More than once a week but not daily 6. Daily / Every Day __
Q4. Where do you usually visit? SHOW PRECODED MAP & CHECK ALL VISITED SITES
1. 3 5. 7. 9. 11. 13. __ __ 2. 4. 6. 8. 10. 12. ______AFTER FIRST SITE IS SELECTED, ASK: “Do you usually visit any other Wissahickon Valley __ Park site?” CODE AND REPEAT
Atlantic Social Research Corporation 2011
37 Appendix D
Q5. Please tell us if you usually do each of the following park activities daily, greater than once a week but not daily, once a week, 2-3 times per month, once a month, or less than once a month. (1) (2) (3) (4) (5) (6) (7) (8) Daily Greater Once a 2-3 Once a Less than Never Not How often than once week times month once a Applicable do you … a week but per month not daily month
A go walking in __ the park?
go jogging or B running in __ the park?
C go biking in __ the park?
D bird watch __ in the park?
horseback E ride in the __ park?
F picnic __ in the park?
G bring kids __ to the park?
walk your H dog in the __ park?
IF PARK USER WALKS A DOG, ASK Q5-I:
In the park, what percent of the time do you use a leash? ______% __
2
38 Appendix D
Q5. Please tell us if you usually do each of the following park activities: daily, greater than once a week but not daily, once a week, 2-3 times per month, once a month, or less than once a month.
(1) (2) (3) (4) (5) (6) (7) (8) How Daily Greater Once a 2-3 times Once a Less than Never Not than once week per month month once a Applicable often do a week but month you … not daily
J sit and __ relax in the park?
K go fishing __ in the park? go L swimming __ in the park?
Q6. When you have out-of-town guests, 1. Always 4 3. Rarely how often do you bring them to the __ Wissahickon Valley Park? 2. Frequently 4. Never
Q7. How would you rate your overall 1. Very Satisfied
satisfaction with the Wissahickon 2. Somewhat Satisfied Valley Park? (Please check one) 3. Neither Satisfied nor Dissatisfied (Neutral)
4. Somewhat Dissatisfied __ 5. Very Dissatisfied
Q8. Which one of the following best 1. I feel safe Please skip to Q9
describes your overall feeling of 2. Sometimes I feel safe, sometimes I do not safety when you are at the feel safe Please go to Q8a __ Wissahickon Valley Park? 3. I do not feel safe Please go to Q8a
__
3
39 Appendix D
Q8a. Please indicate if any of the following conditions or situations make you feel you __ are not safe in the park: (Check ALL that apply) __ __ 1) Violence 4) Auto Theft 7) Poor Lighting __ __ 2) Sexual Crimes 5) Vagrants 8) Wildlife __
3) Property Theft 6) Getting Lost 9) Other: ______
Q9. Before doing this survey, had you ever heard of the Friends of the Wissahickon?
1. Yes Please go to Q9a below and then to Q9b below __ 2. No Please skip to Q10 on the next page
Q9a. What is your impression of that group? (Please check only one)
1. Very Satisfied
2. Somewhat Satisfied 3. Neither Satisfied nor Dissatisfied (Neutral)
4. Somewhat Dissatisfied __ 5. Very Dissatisfied After completing Q9a, go to Q9b below
Q9b. What are the reasons for your impression of the Friends of the Wissahickon?
______
4
40 Appendix D
Q10. We are very interested in learning about your park-related needs and experiences. Please tell us how much of a problem each of the following has been for you at the Wissahickon Valley Park: Severe, Moderate, Occasional or Not at all.
How much of (1) (2) (3) (4) a problem … Severe Moderate Occasional Not at All
have unleashed A dogs been for __ you at the park?
is limited cell B phone service at __ the park?
has limited C bathroom __ facilities been for you at the park?
has litter been D for you at the __ park?
has graffiti been E for you the park? __
has a lack of F signage (way- __ finding) been for you at the park?
has a lack of G police been for __ you at the park?
5
41 Appendix D
Q11. We would like to learn how important it is to you that money and effort be devoted to improvements at Wissahickon Valley Park. Please tell us if you feel it is very important, somewhat important, not too important or not at all important that money and effort be devoted to the following areas.
(1) (2) (3) (4) How important Very Somewhat Not Too Not at All is it to you to … Important Important Important Important
improve trails A other than __ Forbidden Drive?
improve B personal safety __ at the park?
restore trees and C shrubs at the __ park?
increase the D number of __ bathroom facilities?
improve or add E signage (or way- __ finding)?
improve or add F parking? __
Other (Please Specify): G __
6
42 Appendix D
QUESTION ITEMS 12-18 BELOW ARE TO BE COMPLETED BY THE RESPONDENT Q12. Gender 1) Female 2) Male __ Q13. To which of the following racial/ethnic groups do you self-identify? (Please check ONLY ONE) Race/Ethnicity 1) Caucasian 4) Asian
2) African American 5) Other (Specify): ______3) Latino 6) Combination: (Specify): ______
Q14. Age In what year were you born? ______
Q15. Including yourself, how many adults and children live in your household? (Please provide the number for both categories) Household ____ Number of Adults ___ Structure ____ Number of Children ___
Q16. What is the total annual income of your household? (Please check one)
Family Income 1) Less than $25,000 4) $100,000-$249,999
2) $25,000-$49,999 5) $250,000 or more ___ 3) $50,000-$99,999
Q17. Which of the following best describes your current employment status? (Please check one) Employment Status 1) Employed Full-Time 4) Student (unemployed) 2) Employed Part-Time 5) Homemaker (unemployed)
3) Unemployed 6) Retired (not employed) ___
Q18. In which neighborhood or city do you presently reside?
Residence 1) Chestnut Hill 6) East Falls
2) Mount Airy 7) Andorra
3) Manayunk 8) Flourtown 4) Germantown 9) Wyndmoor/Erdenheim
5) Roxborough 10) Other City: ______State: _____ Zip: ______
7
43 Appendix D
PLEASE SAY:
Finally, in the event that you are selected to win the IPAD, we need your contact information. Can you please provide us with your name and address to reach you? __
Name: ______
Street Address: ______City: ______
__ State: ______Zip Code: ______
Can we also have your phone number to reach you? ______
Would you be interested in receiving correspondences from the Friends of the Wissahickon online, such as our newsletter that describes upcoming Wissahickon Valley Park-related events? IF YES, ASK: __ Can we also have your email address? ______
AFTER YOU HAVE FINISHED THE INTERVIEW, PLEASE COMPLETE THE FOLLOWING:
Interviewer Name: ______Date: ___/___/____ Time: ______am/pm
Day of Week: __ 1) Mon __ 2) Tues __ 3) Wed __ 4) Thu __ 5) Fri __ 6) Sat __ 7) Sun __
Park Location of Interview: ______Use Site Code and Enter __
PLEASE GO TO THE BEGINNING OF THIS SURVEY AND CAREFULLY ENTER THE PARK USER’S ANSWER TO EACH QUESTION (A NUMBER) ONTO THE LINE IN THE RIGHTSIDE COLUMN.
8
44