ICONIC FASHIONABLE FEMALE Long before she met , Olive Oyl was a star in her own right. A classic character with multi-generational appeal, Olive Oyl’s rich history and unshakable self-confidence are key elements to her enduring legacy. Like her boyfriend Popeye, she is who she is – and people love her for it!

Fans of Olive Oyl see a bit of themselves in her passionate approach to life and love. She speaks to women who are fiercely independent and aren’t afraid to express themselves.

Italian fashion house Moschino has long recognized Olive’s irresistible appeal, showcasing her silhouette in highly successful campaigns for its fragrance products. In Spring 2009, Italy-based Monella Vagabonda launched its latest Spring/Summer Olive-themed fashion collection in stores throughout Italy.

Miss Sixty and MNG by MANGO are also featuring Olive Oyl as a design element in each of its Summer 2009 limited-edition T-shirt collections, which are available at Miss Sixty and MANGO stores worldwide.

Trendy Brazilian label Angel created an entire collection of Olive Oyl- branded fashions, while fashion licensing continues to build in France, the United Kingdom and Spain. Olive Oyl apparel is also selling well throughout Asia, especially in Taiwan, Thailand and China, where bags and fashion accessories appear in dozens of Popeye and Olive Oyl shops in China.

If you are looking for an iconic character that is recognized and loved by generations of fans, look no further than Olive Oyl for success at retail.

MOSCHINO MNG by MANGO ANGEL MISS SIXTY

For more information on available licensing categories, contact: Ita Golzman, Vice President, North American Licensing • Tel: 800.526.KING, Cathleen Titus, Vice President, International Licensing 800.526.KING, Ext. 7584 • 212.969.7584 • Fax: 646.280.1584 • e-mail: [email protected] Ext. 7537 • 212.969.7537 • [email protected]

300 West 57th Street, New York, NY 10019-5238