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October 2009 ISSUE 41 October 2009 DHS 10 /- USD 5.99/- The world’s first Cinema Proportioned 21:9 Lcd television www.tirespartsmag.com l 27 Publisher Hamid Moaref Editor Ali Reza Sub Editors Sonja Baikogli Sherry Chen Sales & Marketing Ahmad Aji Design Shabeer Azeez Circulation Assistants Ansar Ali akbar Sasi Pillai Contributors Peter Baikogli Arezou Marzara Farsh Shafikhani Kristen Koulic >> Automotive / Page 16 Media Representative for Taiwan. Hong Kong and China P. Sean Mulvihill, International Relations Department,Worldwide The Ferrari Enzo By Edo 06 Services Co., Ltd. 11F-2, No. 540, Wen Hsin Hamann Tycoon Evo 12 Road, Section 1, Taichung, 408, TAIWAN. Brabus Black Baron 19 Tel.: +886-4-2325-1784 Distributor Dar Al Hikma Publishers Note : All images, designs,lay out and advertise- ments are copyrighted. Any attempt to recre- TIA Disappointment With Obama’s Decision 28 ate, plagiarize or copy in part or in whole is violation of international copyright laws. Cutting-edge tire technology by Kumho 29 While compiling this issue of Tires & Parts, the utmost care and attention has been given to Tire Buyer’s Guide 32 ensure that all information is accurate. Morjan Media is not responsible for the ac- curacy of content provided by third party sources. To submit news and content please email to : [email protected] Please note: by submitting news and content to Morjan Media for publication in Tires & Parts you automatically agree that Morjan PUMA TEAMS WITH XBOX 360 46 Media is not obliged to publish this content. Furthermore,Morjan Media reserves the right Bosch develops crash avoidance System 48 to further edit and or reduce the size of any content or news stories sent publication. Hot Products. 54 For administrative inquiries or for a copy of our media kit please send email : [email protected] (Distributed free in IRAN.) morjan media TIA applauds Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East. For more information on TIA, visit www.tireindustry.org Could you please tell us a bit about your background and how you got into this business? I was born and brought up in the automotive powerhouse of Germany and, like my father, have always had a passion for cars and motor sport. So when I got the chance to be an apprentice in the industry, I seized it. After that I graduated to work as a technical engineer, before rising to workshop supervisor. When I moved to Dubai in 2001, I worked as workshop foreman for another independent Porsche specialist. By mid-2004, I was promoted to general manager and then after-sales manager. After more than six successful years in Dubai, I decided to follow my dream of setting up my own business. Exploiting my knowledge for Porsche and other luxury car brands, I set up Alex Renner Motors in early 2008. What range of products and/or services does ARM provide? ARM offers everything a Porsche owner might need, from day-to-day maintenance and servicing to high- performance tuning. We want to ensure customers’ cars receive the very best attention when being serviced and/ or maintained; therefore we have equipped our workshop with the latest diagnostic and repair equipment. We are equally well equipped to carry out all types of repair work and body modifications; ARM also possesses an on-site paint booth. Via our website (www.armotors.ae) we assist customers in buying and selling cars. Alongside this service, the website offers an online parts and accessories shop with a huge product range catering for all various modifications. When it comes to performance tuning, we have a wealth of experience that is complemented by the know-how gained from our involvement of motorsport. We are one of the few companies in the UAE that can provide customised car conversions for track and race-day participation and we also offer a full on-site race-day support package. www.tirespartsmag.com l 4 We know from your What differentiates ARM advertising campaigns from other companies that that you are specialized in have similar services? Porsche vehicles, why did you choose Porsche? And By taking the experience of do you service other brands the ARM team and focusing of vehicles too? on one brand, we believe this allows us to offer a more As mentioned, I have been comprehensive, skilled and passionate about cars since professional service than I was a small boy and, of other similar companies in course, coming from Germany the UAE. But, above all, we this involved developing a pride ourselves in offering a particular interest in German standard of personal customer cars. Porsche was the first service that is second to none, company to produce a and which is combined with a supercar you could actually fast and efficient turnaround. drive every day. They also built race cars that won iconic What warranty do you races so, like every car-mad provide? And for how long? child of the time, they were the car I dreamt of owning. At ARM we offer 6 months Having worked with the cars, warranty on all spare parts I have experienced first–hand and workmanship. that they really are the best Where do most of the ideas performance cars around, and innovations of your and being able to work with a vehicles come from? brand that you are passionate about makes every day At ARM, we develop parts as satisfying. per the client’s requirements, working with a number By specializing in one brand of suppliers to arrive at a on the maintenance side, we final result that perfectly can offer customers a service service. For example, the main dealer Al Naboodah, has a very different client satisfies the unique design that is of the highest possible base to ours since we are focused on motorsport, customising, servicing specified by our client, while level. For bodywork, we do and repairs, while the dealer offers brand new cars under warranty. at the same time remaining also provide certain services compliant with the Porsche for other premium brands, Where do you see this market going? What are your future plans? look and feel. such as Ferrari or Maserati, if requested. I see the market in general beginning to pick up again after the financial Will you be participating in crisis, and in particular the car market. I believe that the future looks any upcoming shows? Do you just provide exterior promising - the market is moving forward and Dubai as a whole is picking up, meaning that work has become very busy. So, looking to the future, at modifications or do you Earlier this year we ARM we want to grow our motorsport operation, and cover more areas of perform tuning as well? participated in The Big Boys day-to-day maintenance and high-performance tuning. Toys Show in Abu Dhabi, At ARM we provide a full which is the Middle East’s conversion and tuning largest and most exciting service. For example, we have male-oriented lifestyle event. built road cars with upgraded brakes & suspension, full body Following on from our kits, larger wheels and engine success in last season’s UAE tuning up to 600 horsepower. Touring Car Championship, We have also built several we will be participating in cars aimed at motorsport use, the new 2009/2010 UAE GT which involves upgrading the championship, which will be car as a whole to be able to run along the lines of similar withstand the stresses of use international GT series. on a race track. As part of our exterior modification service, Who are your competitors we can even upgrade an in the market? older model to look identical to a newer model, something I don’t believe that we have we have done for several a direct competitor, as at customers. ARM we offer a unique, niche www.tirespartsmag.com l 9 he Ferrari Enzo with its 660 horsepower is arguably one of the most exclusive cars in the world, both in terms of its driving dynamics and purchase price. Those looking for something considerably faster and more exclusive choose the edo Enzo XX T Evolution. A bump in displacement from 6.0 to 6.3 liters, new camshafts, new titanium valve spring retainers and connecting rods, modified cylinder heads, new high performance exhaust headers, high flow catalytic converters, mufflers and air filters: that’s the scope of edo competition’s engine modifications. The standard hydraulic tappets are replaced with newly developed solid tappets, enabling the 12 cylinder engine to rev to an incredible 9,600 rpm. This is unmatched by any other 12 cylinder engine at this time! Additionally the intake system of the V12 was modified, a new high performance clutch - available with „strada” or „pista” friction pads - and a more powerful oil pump were installed. The power output is increased by 180 to 840 horsepower. Without mufflers more than 860 horsepower is possible. The maximum torque of 780 Nm (575 ft-lb) is available at 5,800 rpm. While the power output is increased, the Enzo’s weight is decreased by a respectable The edo/KW race suspension from the FIA GT 100 kilograms (220 lb). The result in numerical terms is that the edo Enzo XX Evolution series was retuned for the Enzo XX Evolution, accelerates from zero to 100 km/h (62 mph) in 3.2 seconds, 200 km/h (124 mph) in 9.0 promising ultimate driving dynamics. The seconds and 300 km/h in just 19 seconds. The top speed exceeds 390 km/h (242 mph). nose lift functionality is retained. The low- friction 3-way adjustable shock absorbers The acoustical side of things is obviously not being neglected.
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