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Annual Report and Accounts Year Ended 31 March 2021 British Tourist Authority - Trading As Visitbritain and Visitengland

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Annual Report and Accounts Year Ended 31 March 2021 British Tourist Authority - Trading As Visitbritain and Visitengland Annual Report and Accounts Year Ended 31 March 2021 British Tourist Authority - Trading as VisitBritain and VisitEngland HC 476 SG/2021/153 BRITISH TOURIST AUTHORITY TRADING AS VISITBRITAIN & VISITENGLAND ANNUAL REPORT AND ACCOUNTS FOR THE YEAR ENDED 31 MARCH 2021 Presented to Parliament pursuant to Section 6(4) and Section 6(6) of the Development of Tourism Act 1969. Ordered by the House of Commons to be printed 14 July 2021 HC 476 SG/2021/153 © British Tourist Authority copyright 2021 This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3. Where we have identified any third-party copyright information you will need to obtain permission from the copyright holders concerned. This publication is available at www.gov.uk/official-documents. Any enquiries related to this publication should be sent to us at VisitBritain, 3 Grosvenor Gardens, London SW1W 0BD. ISBN 978-1-5286-2716-0 CCS0621804704 07/21 Printed on paper containing 75% recycled fibre content minimum. Printed in the UK by the APS Group on behalf of the Controller of Her Majesty’s Stationery Office. British Tourist Authority trading as VisitBritain and VisitEngland Annual Report and Financial Statements for the Year Ended 31 March 2021 TABLE OF CONTENTS TABLE OF CONTENTS ..............................................................................................................1 Chairman’s Foreword ....................................................................................................2 1. THE PERFORMANCE REPORT ..................................................................................4 OVERVIEW ................................................................................................................................5 Chief Executive’s Report ...............................................................................................5 Business Model - Purpose, Objectives and Activities ....................................................8 The Challenges and Risks we have faced ..................................................................14 Human Rights, Anti-bribery and Anti-corruption ..........................................................19 Basis of Preparation and Going Concern ....................................................................19 PERFORMANCE SUMMARY AND ANALYSIS .......................................................................20 Our Year at a Glance ...................................................................................................20 Performance against the 2020/2021 Corporate Priorities ...........................................28 2. ACCOUNTABILITY REPORT .....................................................................................42 CORPORATE GOVERNANCE ................................................................................................43 The Directors’ Report for the Year 2020/21 .................................................................43 Statement of Corporate Governance by the Accounting Officer .................................49 REMUNERATION AND STAFF REPORT ...............................................................................57 Remuneration Report ..................................................................................................57 Staff Report ..................................................................................................................64 PARLIAMENTARY ACCOUNTABILITY DISCLOSURES ........................................................72 SUSTAINABILITY REPORT .....................................................................................................73 STATEMENT OF ACCOUNTING OFFICER RESPONSIBILITIES .........................................77 THE CERTIFICATE AND REPORT OF THE COMPTROLLER AND AUDITOR GENERAL TO THE HOUSES OF PARLIAMENT AND THE SCOTTISH PARLIAMENT ..........................78 3. FINANCIAL STATEMENTS ........................................................................................82 Statement of Comprehensive Net Expenditure ........................................................................82 Statement of Financial Position ................................................................................................83 Statement of Cash Flows .........................................................................................................84 Statement of Changes in Taxpayers’ Equity ............................................................................85 NOTES TO THE ACCOUNTS ..................................................................................................86 1 British Tourist Authority trading as VisitBritain and VisitEngland Annual Report and Financial Statements for the Year Ended 31 March 2021 Chairman’s Foreword When we entered this year, and I applied for the role of Chairman, our sector was at an all-time high, on track for a record year in both visits and spend in 2020 and with a clear agenda to improve productivity through the implementation of the Tourism Sector Deal. When COVID-19 arrived on these shores tourism was one of the industries hit first and hit hardest. Inbound spend dropped from £28.4bn in 2019 to an estimated £5.7bn in 2020, a drop of 80%, and domestic from £91.6bn to £34.4bn a drop of 62%. We estimate £285m was lost to the economy every day from tourism. The sector faced an The Right Honourable unparalleled challenge, forcing the closure of successful destinations and businesses The Lord McLoughlin and putting the future of British tourism at risk. CH Chairman, British Tourist Authority While the Chancellor of the Exchequer’s support measures, such as the Coronavirus Job Retention Scheme, the VAT cut for hospitality businesses, and the business rates holiday have relieved some pressure, I know that many of the businesses I spoke to wanted to see a clear path to reopening that would allow them to begin welcoming visitors once again. It is therefore reassuring that as we enter the 2021/22 financial year we have a clear roadmap for coming out of lockdown. Although business support and recovery planning understandably took precedence over the direct implementation of the Tourism Sector Deal commitments, the themes of the deal secured by my predecessor Steve Ridgway, were no less important in 2020 and will be part of tourism’s plan to ‘Build Back Better’, these include: . Encouraging visitors to travel across the UK to new and less visited locations, this is more pertinent than ever to aid social distancing and ensure local communities feel at ease with visitors arriving. Using data to ensure that we understand how consumer preferences are changing. Extending the season, which is vital in enabling businesses to trade economically over the shoulder periods. Building a resilient workforce, who can grow and develop a career in tourism, which is now even more of a challenge. The cautious reopening in summer 2020 provided some respite for businesses, but we knew there was a job of consumer reassurance to be done. Joining the UK Government’s Enjoy Summer Safely campaign, we were able to capitalise on the public interest in staying closer to home this summer, showcasing some of the fantastic destinations our country has to offer. The ‘We’re Good To Go’ scheme also answered the industry’s calls for a recognisable stamp to show that businesses were complying with all the COVID guidance. Over the summer I was able to visit some of these destinations myself, to hear about the measures businesses had taken to adapt to new guidance and understand the impact of the pandemic. I began with a visit to Drayton Manor in Staffordshire, which had reopened, with albeit limited numbers, thanks to the use of innovative tools such as digital queueing systems – I was particularly pleased to see Thomas Land in action, given my time in the Department for Transport. My visit to Staffordshire also included a visit to The Moat House, where I heard about the lockdown’s impact on the venue’s operations. It confirmed to me the impact that tourism businesses have, not just on visitors, but on the local communities they operate in. The Moat House itself provided a large number of local jobs and kept community spirits up through these tough times by providing take- out food from their excellent restaurant. 2 British Tourist Authority trading as VisitBritain and VisitEngland Annual Report and Financial Statements for the Year Ended 31 March 2021 Chairman’s Foreword (Continued) Later in the summer, I met with representatives of the Business Events sector in Liverpool. This part of our sector and its supply chains have seen a huge amount of disruption due to the long lead-in times needed to host events. I took away from our discussions the serious impact the closure of events was having on the wider City Region’s ability to recover economically and rebuild a future pipeline of world-class events. I was however delighted to see that many hoteliers were continuing their programmes of investment in local skills despite the pressures. Unfortunately, we do not leave the pandemic behind in 2020, our forecasts for 2021 paint a challenging picture but do provide some signs of slow recovery. To support recovery, the Government has published the Global Travel Taskforce report looking at how inbound tourism can be reopened successfully, this includes the development, with Department for Digital, Culture, Media and Sport
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