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ROCK TRENDS deconstructed Q4-2010 (October - December) deconstructed ROCK Trends Deconstructed Q4 (October - December): Page 1 © 2010 Hit Songs Deconstructed. All Rights Reserved. CONTENTS Q4-2010 Rock Analysis Q4-2010 Top 10 Song List Page 3 At-A-Glance: Structure Chart: Page 4 At-A-Glance: Lyrical Theme/P.O.V Page 5 At-A-Glance: Song Titles Page 6 Summary Recap: #1 Hits Page 8 Summary Recap: Non-#1’s (#2-#10) Hits Page 9 Summary Recap: All Top 10 Hits Page 10 At-A-Glance Comparison Chart (#1’s, #2-#10, All) Page 10 Detail Recap: Song Structure Analysis Page 12 Detail Recap: Song Length Analysis Page 13 Detail Recap: Intro Analysis Page 14 Detail Recap: Outro Analysis Page 15 Detail Recap: 1st Chorus Hit – Timeframe Page 17 Detail Recap: 1st Chorus Hit – Percent of Total Song Page 18 Waveforms: #1 Hits Page 20 The Ideal Hit Rock Song: Q4-2010 Page 21 New Top 10 Hit Arrivals Chart: Q4-2010 Page 22 De-charted Top 10 Hits: Q3-2010 Page 23 New Q4 Arrivals / Q3 De-charted song comparison: #1 Hits Page 23 New Q4 Arrivals / Q3 De-charted song comparison: All Top 10 Hits Page 24 Q1 – Q4 Top 10 Rock Song Quarterly Comparison Chart Page 26 Q4 – Q3 Comparison Key Points Page 26 Q1 – Q4 Trend Analysis & Graphs Page 27 Trend Recap Q1 – Q4 Page 31 ROCK Trends Deconstructed Q4 (October - December): Page 2 © 2010 Hit Songs Deconstructed. All Rights Reserved. This Rock Trends Deconstructed Report is based on the 20 Hit Rock Songs that entered the Billboard Rock Top 10 during Q4-2010. #1 Hit Rock Songs (5): PEAK POSITION Song Artist #1 Another Way To Die Disturbed #1 Lay Me Down The Dirty Heads #1 Say You’ll Haunt Me Stone Sour #1 The Catalyst Linkin Park #1 Tighten Up The Black Keys #2 - #10 Rock Songs (15): PEAK POSITION Song Artist #2 Animal Neon Trees #2 Waiting for the End Linkin Park #3 Little Lion Man Mumford & Sons #3 Nightmare Avenged Sevenfold #3 Radioactive Kings Of Leon #3 Savior Rise Against #3 World So Cold Three Days Grace #5 Lisztomania Phoenix #5 Love-Hate-Sex-Pain Godsmack #6 Kick in the Teeth Papa Roach #7 Porn Star Dancing My Darkest Days #9 My Best Theory Jimmy Eat World #10 Lesson Learned Alice in Chains #10 The Sex is Good Saving Abel #10 Undisclosed Desires Muse ROCK Trends Deconstructed Q4 (October - December): Page 3 © 2010 Hit Songs Deconstructed. All Rights Reserved. AT-A-GLANCE: Structure Longest Shortest The chart below provides a snapshot of key structural elements present within the top 10 Rock songs from Q4-2010. BB Peak Song Intro Outro 1st % Into Song Artist Structure Chorus Position Length Length Length Hits Song Another Way To Die Disturbed 1 A-A-B-A-B-Solo-B 4:14 0:19 0:19 1:45 41% Lay Me Down The Dirty Heads 1 A-B-A-B-C-B 3:36 0:10 0:22 0:55 25% Say You’ll Haunt Me Stone Sour 1 A-B-A-B-Solo-C-B 4:24 0:14 n/a 0:50 19% The Catalyst Linkin Park 1 A-A-Solo-C-A 5:43 0:32 0:25 n/a n/a Tighten Up The Black Keys 1 A-A-B-A-A-B-C-B 3:31 0:21 n/a n/a n/a AVERAGES FOR BILLBOARD #1 HITS 4:17 0:19 0:22 1:10 29% Animal Neon Trees 2 A-B-A-B-C-B 3:32 0:16 n/a 0:47 22% Waiting For The End Linkin Park 2 A-B-A-B-Solo-B 3:25 0:17 n/a 0:52 25% Little Lion Man Mumford & Sons 3 A-B-A-B-Solo-C-B 4:07 0:28 n/a 0:55 22% Nightmare Avenged Sevenfold 3 A-B-A-B-Solo-C-B 6:15 1:09 n/a 1:41 27% Radioactive Kings of Leon 3 A-B-A-B-Solo-B 5:05 0:46 0:29 1:24 28% Savior Rise Against 3 A-A-B-A-B-Solo-B-C-B 4:02 n/a 0:21 1:06 27% World So Cold Three Days Grace 3 A-B-A-B-C-Solo-B 4:23 0:08 n/a 0:52 20% Lisztomania Phoenix 5 A-B-A-B-C-Solo-B 4:09 0:16 n/a 1:10 28% Love-Hate-Sex-Pain Godsmack 5 A-B-A-B-C-B 5:27 0:46 0:48 1:21 25% Kick in The Teeth Papa Roach 6 A-B-A-B-C-B 3:18 0:30 0:22 0:56 28% Porn Star Dancing My Darkest Days 7 A-B-A-B-C 5:47 1:12 0:52 2:07 37% My Best Theory Jimmy Eat World 9 A-B-A-B-C-Solo-A-B 4:01 0:43 n/a 1:07 28% Lesson Learned Alice in Chains 10 A-A-B-Solo-B 4:17 0:18 0:26 2:07 49% The Sex is Good Saving Abel 10 A-B-A-B-C-Solo-A-B 3:31 0:06 0:22 0:38 18% Undisclosed Desires Muse 10 A-B-A-B-C-B 3:56 0:16 0:21 0:50 21% AVERAGES FOR BILLBOARD NON #1 HITS 4:21 0:30 0:33 1:11 28% TOTAL AVERAGES 4:19 0:25 0:27 1:10 28% ROCK Trends Deconstructed Q4 (October - December): Page 4 © 2010 Hit Songs Deconstructed. All Rights Reserved. AT-A-GLANCE: Lyrical Theme / Writers / Point of View The charts below provide a snapshot of each songs lyrical theme and the perspective in which it’s communicated. #1 Hits Song Artist Primary P.O.V. Lyrical Theme Another Way To Die Disturbed 2nd Destroying the Earth Lay Me Down The Dirty Heads 3rd Love/Relationships Say You’ll Haunt Me Stone Sour 1st Love/Relationships The Catalyst Linkin Park 1st Destruction of Society Tighten Up The Black Keys 1st Love/Relationships • After seeing more of a mix of lyrical themes during the previous quarter, we now see a small majority (60%) focusing on love/relationships. • The other two songs in the category focus on a destruction of society / destroying the earth theme. • A small majority of songs (60%) are told from a 1st person perspective, while the other two are conveyed from a 2nd and 3rd person point of view. #2 - #10 Hits Song Artist Primary P.O.V. Lyrical Theme Animal Neon Trees 1st Love/Relationships Waiting for the End Linkin Park 1st Love/Relationships Little Lion Man Mumford & Sons 2nd Love/Relationships Price you pay for being bad in Nightmare Avenged Sevenfold 2nd life (i.e. going to Hell) Radioactive Kings of Leon 2nd Going back to your roots Savior Rise Against 1st Love/Relationships World So Cold Three Days Grace 1st Love/Relationships Lisztomania Phoenix 1st Love/Relationships Love-Hate-Sex-Pain Godsmack 1st Love/Relationships Kick in the Teeth Papa Roach 1st Perseverance Porn Star Dancing My Darkest Days 1st Strippers ROCK Trends Deconstructed Q4 (October - December): Page 5 © 2010 Hit Songs Deconstructed. All Rights Reserved. Song Artist Primary P.O.V. Lyrical Theme My Best Theory Jimmy Eat World 1st Love/Relationships Lesson Learned Alice in Chains 2nd Personal Development The Sex is Good Saving Abel 1st Love/Relationships Undisclosed Desires Muse 1st Love/Relationships • In Q4 we saw 10 out of 15 songs (67%) dealing with a love / relationship theme, as opposed to 7 out of 15 songs (47%) during the previous quarter. • The next most popular theme deals with some type of personal development, including perseverance, going back to your roots and the price you pay for being bad in life. • The black sheep in the bunch is “Porn Star Dancing”, which has a stripper theme. • The majority of songs (73%) are told from a first person perspective (as opposed to 60% during the previous quarter). The remaining 27% are conveyed from the 2nd person. AT-A-GLANCE: Song Titles The Chart below shows how many times the title appears in the song, what section it appears in, how many times it occurs within the section, and where the title is placed in the section. #1 Hits Tot. Occurances Occurances Song Section(s) Placement in Section In Song in Section Turn- By itself on the turn around, 2nd to last line in Turn (1), Around¸ verse (last phrase on line), last two lines of the Another Way To Die 10 Verse (1), Verse¸ chorus (last phrases on each line). Repeats in Chr (2) Chorus last section of song. Repeated 4 times in the chorus, it’s the only Lay Me Down 12 Chorus 4 phrase in the section. Occurs on the second line, last phrase and last Say You’ll Haunt Me 10 Chorus 2 line/last phrase of section. The Catalyst 0 n/a n/a The title is not mentioned in the song. First phrase on the line toward the middle of Tighten Up 1 Verse 1 the song. Key Points • On average, the title appears 6.6 times per song in #1 hit Rock songs. • Three songs had between 10 and 12 occurrences, while two songs had 1 and no mention of the title within the song. ROCK Trends Deconstructed Q4 (October - December): Page 6 © 2010 Hit Songs Deconstructed. All Rights Reserved. • “Lay Me Down” had the most occurrences, at 12. • “The Catalyst” had the least amount of occurrences, at 0.