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ISRC in Broadcast Achievable in the Future techMEDIA TECHNOLOGY & INNOVATION ISSUE-i 23 • MARCH 2015 Producing smarter Plus • FUTURE BROADCASTING ARCHITECTURES • THE USE OF THE 700 MHZ BAND • EVEN HACKERS BECOME “SMART” and more... tech.ebu.ch viewpoint becomes the norm, however, just around the corner we are confronted with such technologies as Quantum Dot, IPS, OLED: which will it be and what are the different benefits/ tech drawbacks? It appears as we introduce issue 23 • march 2015 -i• contents more complexity there are just too many levers in the end to end chain 2 Viewpoint where signals can be bent out of shape delivering a poorer result than intended 3 What's the buzz? by the director. As this multiplicity of displays take hold we must be vigilant 4 News (Production Technology Seminar) to understand the effect of all these elements on the overall entertainment 5 News (FOSDEM and spectrum experience. update) During the PTS seminar, experiments were carried out on the assembled 6 Technical Committee update (Egon golden eyes to determine the impact on Verharen, NPO) black levels of varying average room 7 Media production tools in the cloud light level when viewing TV, especially (Maurizio Montagnuolo, RAI) with HDR in mind. This joint effort by the research bodies coordinated in the 8 Smart production (Robert Amlung, BTF Group was presented back to the ZDF) he recent Production meeting and provided much food for Technology Seminar at the thought - is it time to revisit the PLUGE 10 Future broadcasting architectures (Thomas Saner, SRG) EBU was as popular event as line-up tool and what level of maximum Tever. However, do I detect a luminance is now the norm for the 11 Even hackers become "smart" tipping point in the air? UHDTV future? There is much still to (Andreas Schneider, SRG-SSR) What seemed heretical a year ago do, and this is even more apparent in with talk of UHDTV Phase 2 and the developing world of object-based 12 The impact of the release of the far-fetched features such as Wider audio. We had an interesting 700 MHz band in Europe (Elena Colour Gamut, Higher Dynamic Range demonstration of MPEG-H object- Puigrefagut, EBU) (HDR), Immersive Audio and Higher based audio courtesy of Fraunhoffer in 14 From patrimony to an innovation Frame Rates is now firmly on the the EBU Digital Living Room, showing platform (Alain Dufaux and Caryl agenda. Samsung have recently the shear exciting potential of object- Jones, EPFL) launched a TV set which they call Super based audio in an immersive Ultra High Definition which now environment. Yes, you need many 15 In my opinion (David Wood, EBU) recognises the added value of Higher or speakers, but the effects are amazing: 16 EBU.IO (Frans de Jong, EBU) Extended Dynamic Range. Producers from separation of audio sources with and Hollywood Studios are waking up accurate positioning through to 17 Testing file-based delivery (Mark to the creative potential of such fabulous soundscapes created in the Glanville, BBC) features, and directors will be excited to mix. There are many levers here as well extend the palette of shading and colour and we need to be certain that the 17 Embedding ISRC in broadcast achievable in the future. consumer will have a superior WAV files (Barry Grint, Alchemy Mastering) Of course how do we ensure that experience in the end, and not just a from shoot through grading through confusing one. 19 In the spotlight (Simon Tuff, BBC) delivery to the home we maintain that So complexity and too many levers creative vision? This has always been – let’s ensure we get these right for difficult. DOPs often struggle to future generations of TV professionals appreciate why their vision (finely and the consumers who will enjoy all of crafted in the grading suite, or this on their bigger and better pixel nowadays, the DI suite for cinema) screens. Mind you, it seems I have HDR looks so different when it arrives in the on my phone so why does it produce Editor-in-Chief: Simon Fell consumers home on their critically two photos instead of selecting the best Managing Editor: Shannon Frame adjusted display. Or did they just select one and why does the memory on Email: [email protected] vibrant sport mode by mistake? Will phones never seem to be enough for all Tel. +41 22 717 27 45 this get any easier as we approach a the images and videos we fill them Design: Louise Tait more representative luminance scale with? Is the cloud big enough for all of Printed on FSC certified paper by New Goff n.v. that comes closer to mimicking the our digital data and where is it stored range of brightness available in the real exactly? Can I assume it will always be © European Broadcasting Union world? You would like to think we have available - let me know if you have the moved forward with automatic Quality answers. All rights reserved. The reproduction of articles Control tools to analyse our digital files in tech-i is authorized only with the written as they pass by, but the home of the permission of the publishers. The responsibility Director, EBU for views expressed in tech-i rests solely with future will be equipped with what? Simon Fell, the authors. Plasma seems to have moved on as LCD Technology and Innovation 2 tech-i | tech.ebu.ch | march 2015 diary What's the buzz? BROADTHINKING 18-19 March 2015, EBU, Geneva This year’s Broadthinking will focus on Hybrid Broadcast Broadband TV. With the upcoming release of HbbTV Version 2.0, the event will provide participants with an opportunity to share best practice on current deployments including new functionalities like the synchronisation of connected devices, live and on demand DASH support and more! https://tech.ebu.ch/events/broadthinking2015 MDN + SCAIE WORKSHOPS 9-11 June 2015, EBU, Geneva A good way to get updated on the use of metadata, automatic metadata extraction, and participate in hands-on demonstrations. https://tech.ebu.ch/events/mdn-workshop-2015 WIRELESS MEDIA DISTRIBUTION BEYOND 2020 06 May 2015, ETSI, Sophia-Antipolis This event aims to identify the necessary steps to facilitate distribution of media services in the future 5G ecosystem, keeping in mind the consumer interest as well as the requirements of other stakeholders. https://tech.ebu.ch/events/Wireless_Media_ distribution NETWORK TECHNOLOGY SEMINAR 23-24 June 2015, EBU, Geneva The EBU Network Technology Seminar is the annual rendezvous for broadcast experts dealing with IT infrastructure, as well as for IT network and storage specialists that deal with broadcast media content. https://tech.ebu.ch/events/nts2015 “We're so comfortable Who are our disrupters? now that disruption always appears too risky, we have so much to lose that we “Friends in Silicon Valley say the next ‘big one’ study a long time all potential will be microsatellites – hundreds and hundreds of “Those who will not consequences before doing low orbit satellites providing low cost internet and anything. But then it's adapt quickly enough broadcast services across the world… The driving generally too late...” – Bruno are the ones who will force is a youngish California entrepreneur with a Tézenas du Montcel be actually disrupted!” name that could be an After Shave – Elon Musk. – Félix Poulin The satellites would be provided by his company SpaceX, and his Tesla electric cars at least would be served by them. In theory he could short circuit ISPs, network operators, and broadcasters across the world into the home. Now that would be disruption.” – David Wood tech-i | tech.ebu.ch | march 2015 3 news PRODUCTION TECHNOLOGY SEMINAR PRODUCING SMARTER AT THIS YEAR’S PRODUCTION TECHNOLOGY SEMINAR The annual EBU Production Technology reducing costs. It also permits an intelligent broadcasters to consider and use social Seminar kicked off in Geneva with a record use of cloud and internet technologies in media and how this affects production. participation. Two keynotes opened the media production and distribution. Elger van der Wel, currently working on seminar. First a presentation from Robert File-based digital archives, media clusters, new innovative ideas and products at the Amlung, journalist and Head of Digital publishing content and the optimization of IT NOS Lab, continued the discussion on how Strategy at ZDF German Television, and then broadcast systems were some of the key to attract young audiences to content. First Thomas Saner, Senior Advisor at SRG SSR, themes discussed during the use case and foremost, it is important to understand the public broadcaster in Switzerland. sessions throughout the day. The IRT the needs of young audiences and their “Publishing online is not just a change of presented the MXF profiles used by ARD in preferences. In his experience, he pointed out technology. It’s a change in the way we as practical use and participants also had the that young audiences are interested in broadcasters conceive ourselves” said Robert opportunity to hear about the Montreux Jazz getting information but, on the platforms of Amlung. Audiences have started using media Festival Digital Archives Project from Alain their choice. They also want to be in more diverse ways and this has had (is Dufaux, EPFL. entertained and participate more in the having) a big impact on broadcasters’ Before breaking for tutorials, the afternoon process (for example, sharing and technology and workflows. In response to session finished with two talks on producing commenting on content). this, Amlung stressed the need for broadcast for the internet and social media. Two Day 1 came to a close with a set of parallel technology to become more software centric presenters (each taking the user perspective) tutorials on low cost radio and TV in the future.
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