Find Yourself Amazed

Welcome to the epicenter of a remarkable city.

A quarter-million people call Winston-Salem, N.C., home – along with major corporations like Hanes Brands, BB&T, Krispy Kreme, Inmar, and . The maker of Texas Pete is moving its headquarters to Downtown. Wake Forest Baptist Medical Center is training new doctors and developing new biotechnologies in its sprawling Downtown facility. Hundreds of new Downtown residential units are now occupied by professionals, students and retirees. The city is reimagining itself and transitioning from a manufacturing center to a leading-edge technology innovator. And driving this fast- paced renaissance is a steady migration of businesses, organizations and talented people to the city’s central core.

Since 2000, over $1.3 billion has been invested in Downtown Winston-Salem.

Downtown: as diverse as it is dynamic. Downtown is home to businesses of all sizes and sectors. WORKERS STUDENTS In the process of becoming a vibrant Over 27,000 workers in our Thanks to several higher RESIDENTIAL OFFICE INSTITUTIONAL $163,233,339 $91,804,776 PUBLIC Downtown education institutions in our hub for major innovation and research, $184,126,363 community, Downtown businesses Support local restaurants and Downtown has also attracted a variety of businesses on a daily basis have the opportunity to target students and their families smaller businesses, including restaurants, VISITORS Winston-Salem State University boutiques, and entertainment venues. (For Wake Forest University Patronize restaurants, bars and example, an independent movie theater shops seven days a week UNC School of the Arts HEALTHCARE ARTS INFRASTRUCTURE is thriving). As companies and TECHNOLOGY ENTERTAINMENT $214,980,210 Around one million visitors travel Salem College $445,572,075 $50,307,682 to Forsyth County annually Forsyth Technical employees have relocated to Downtown, Community College foot traffic has increased dramatically.

COMMERCIAL MULTIPLE USERS $85,056,557 $98,153,258 Two developments that are currently underway:

Wake Forest Innovation Quarter is a mixed-use, historic rehabilitation project consisting of 717,000 square feet of developed space to date. Innovation Quarter has become a centerpiece for biomedical sciences New retail and restaurant projects are spicing up Downtown. and research. At this printing, the Downtown campus is home to more As retailers and restaurants open locations Downtown, a more vibrant central city has than 50 companies, 4 institutions, emerged – one that offers a wonderful array of 3,000 workers and 2,000 students. shopping and dining experiences for residents and visitors year-round. People of all ages are The National Cycling Center also drawn to the art galleries, delicious bakeries and coffee shops, one-of-a-kind retail boutiques, and recently chose Downtown Winston- top-flight restaurants. These businesses have Salem as its new home. The center also sparked the revitalization of long-dormant is being considered as an Olympic buildings and infrastructure. The numbers speak for themselves – along with one of Downtown’s training site, and will be located impressive new establishments. in a renovated historic location. Encompassing over 15,000 square feet of retail In addition, the annual Winston- space, Mast General Store’s ninth location is Salem Cycling Classic draws top already a Downtown anchor in the burgeoning Arts District. The revitalization of the original 1929 professional cyclists from around the world.

property secured $1.27 million in incentives for the $10 million repurposing. Since its opening in 2015, Mast General has become a daily destination for visitors – allowing the retailer to meet its ambitious sales goal. Diverse housing is drawing hundreds of new residents. A large mix of residential options is available for people looking to move downtown – from multi- level townhouses and luxury condos to historic The arts in Forsyth County create loft-style apartments, there’s something for more than $136 million in annual everyone’s preference. economic development and Around 1,000 residential units have been support more than 4,700 full-time completed since 2005, and at least 400 housing equivalent jobs. units are currently under construction. There are more than 14,000 people who already live downtown, and that number’s growing. Forbes.com named Winston-Salem’s Downtown Within a 1-mile radius of Downtown’s one of the best in the country, and Bloomberg center, you’ll find more than 65 Businessweek included it on their top-50 listings restaurants and 75-plus galleries of America’s Best Cities. and retail shops.

Well-situated hotels make And let’s not forget the visiting a pleasure. nonstop fun. Downtown Winston-Salem is dotted with a Downtown Winston-Salem has become the go-to variety of modern hotels that let visitors walk to area destination for fun-filled days and nights. virtually any part of the central core including the Visitors can park and walk to museums, theaters, Benton Convention Center, the Stevens Center shops, restaurants and breweries. Restaurant for the Performing Arts, and scores of restaurants Row on Fourth Street can satisfy virtually any and shops. Downtown hotel brands include taste and budget. The Arts District is an ultra-hip Marriott, Embassy Suites, Hampton Inn, and the area of downtown, and is lined with art galleries, newest addition – the luxurious Kimpton Hotel. coffee shops, bars, music venues, and award- winning restaurants. Plus, in 2015 more than 2,500 The Kimpton is located in the former R.J. events took place in the Arts District and other Reynolds Building, which served as headquarters Downtown areas – four times the number that for the Reynolds Tobacco empire. The historic were staged in 2006. skyscraper (and original model for the ) has been renovated as a mixed- use property, featuring the Kimpton, as well as

luxury apartments and a fine-dining restaurant. As Winston-Salem’s first art park, ARTivity on the The project has attracted more than $60 million Green pays homage to both the city’s industrial in investments, and has maintained the original past and its new reputation as “the city of arts magnificence of the historic tower. and innovation.” The half-acre park features mist- blowing “smokestacks,” an artist performance Green spaces are creating shelter and areas for lounging or picnicking. peaceful oases. The planned update to Merschel Plaza will Downtown Winston-Salem has its “soft” side transform an underutilized part of Downtown into as well. Whether it’s a day at the park, an a center-city park. The plaza will be a destination outdoor evening concert or a morning jog on for visitors of all ages, because it’s also the the greenway, Downtown’s residents and visitors proposed site for the newly merged SciWorks can escape the bustle of the city in several nature science center and the Children’s Museum strategically placed green spaces. of Winston-Salem. Bailey Park sits on 1.6 acres in the heart of Wake Forest Innovation Quarter. This “getaway in the city” offers a performance stage, food truck court and plenty of enjoyable lawn space. BB&T Ballpark is a crowd- drawing 2010 addition to Downtown. It’s the site of the Winston-Salem Dash minor league baseball team’s home games, plus other special events.

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