Published by Srl • Via Mario Donati, 6 • 20146 Milano (Italy)

published by

srl • Via Mario Donati, 6 • 20146 Milano (Italy)

ARISTA INDUSTRIES

Arista Industries offers Omega-3 fatty acids, which are necessary for maintaining overall heart health and general wellness. It has been said that Omega-3 Oils help improve cardiovascular health and reduce the risk of heart disease and stroke, help lower triglyceride levels and reduce cholesterol. Arista offers various potencies of Omega-3 Fish Oil from Sardine and Anchovy as well Salmon, Tuna and Krill. The Omega-3 Vegetable Oils offered include Flax Seed, Perilla, Chia Seed, Sacha Inchi, Rose Hip Seed and Hemp Seed Oils.

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NEPTUNE TECHNOLOGIES & BIORESSOURCES

Neptune Technologies & Bioressources is the first company to have developed, researched for almost two decades, and commercialized krill oil in the Healthcare industry, creating the NKO^®Brand (Neptune Krill Oil™), considered as the Original Krill Oil. NKO^®is the highest quality krill oil on the market, due to its superior specifications and is certified by Friend of the Sea for its sustainable harvest.

Direttore Responsabile (Editor)

Franca Leone Mori

[email protected]

Direttore Generale / General Manager

Michaela (Micky) Carmagnola

[email protected]

Promozioni / Sales

Maurizio Bozzoli

[email protected]

Marco

[email protected]

Care for the cardiovascular system

25

Abbonamenti / Subscriptions & Accounts

Stefania

[email protected]

Ruedi Duss

B5 srl

via Mario Donati, 6 - 20146 Milano - Italy Tel. 0039.02.83241119 Fax 0039.02.8376457

Vitamin K2 – Important for preventing calciﬁcation of heart and blood vessels

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A review of the evidence for Paciﬁc Deep Ocean Minerals as a new

14

complimentary dietary therapy for the prevention and treatment of Fatigue, CVD and Metabolic Syndrome

All right reserved to B5 srl. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means: electronic, mechanical, photocopy, recording, or otherwise without the prior permission of the publisher B5 srl.

Special regulation for the authors: upon acceptance of an article by the journal, the author/s will be asked to transfer copyright of the article to the publisher. This transfer will ensure the widest possible dissemination of information. The ideas expressed in the journal are those of the authors and not those of the publisher.

Anthony P. Jacobs Kevin HU

DTP: com3orlando - Milano

Care for the cardiovascular system

RUEDI DUSS

DSM Nutritional Products PO Box 2676, Building 241 4002 Basel, Switzerland

The heart is a powerful and vital organ, which will beat more than three billion times over an average lifetime. However, it is susceptible to a number of threats, including coronary heart disease, arterial disease and hypertension, all of which can be referred to as cardiovascular disease (CVD). As the cause of more than 23% of deaths across the world (1) and costing over $ 500 billion globally (2), CVD is a prevalent health problem, which has risen to the forefront of consumer concerns in recent years.

THE ART OF A HEALTHY HEART

Functional foods and dietary supplements are constantly being developed and launched to meet rising consumer demand for heart health beneﬁt solutions. With the global market for heart health positioned products growing each year, ingredients suppliers such as DSM are continuing to invest in ingredient innovation to help their customers differentiate their offering in the market.
Consumers worldwide increasingly understand that it is essential to maintain a healthy heart to reduce the risk of developing cardiovascular disease. As well as taking regular exercise and eating a varied and nutritious diet, consumers are now looking to supplement their diets with vitamins and functional foods and beverages to support their heart health. In the US alone, $ 811.6 million was spent on cardiovascular products in national supermarkets and other outlets between August 2012 and August 2013 (3).

These developments in consumer behavior are indicative of the emergence of a more holistic and health-focused approach to lifestyle and diet. Indeed, the global heart health market is expanding, with $ 15.2 billion worldwide sales forecasted to be reached by 2018. Regionally speaking, market development in North America and Europe is continuing to grow exponentially. Asia-Paciﬁc is now also a promising market, with a compound annual growth rate
(CAGR) of approximately

HEART HEALTH: OAT SO SERIOUS

Among the most innovative of recent developments is oat beta-glucan. A natural component found in oats, oat betaglucan has been proven to provide beneﬁts for the heart, as well as blood sugar management and the digestive system.

Multiple clinical studies have reported that the 3 g recommended daily consumption of beta-glucan can reduce CVD risk by up to 20%, as it prevents the stomach and intestines from absorbing cholesterol from food. In support of this claim, the European Food Safety Authority (EFSA) issued a positive opinion substantiating the link between beta-glucan intake and reduced blood cholesterol levels. The European Commission then converted this opinion into a fully-substantiated health claim.

15% through to 2018 expected (4).

EFSA has also issued a positive opinion on a claim linking beta-glucan intake to the maintenance of healthy blood glucose. If unmanaged, blood sugar levels can lead to serious forms of diabetes and the associated cardiovascular risks. When oat beta-glucan in the soluble dietary ﬁbers of the oats is digested, it creates a gel which helps the contents of the stomach and the small intestine become more viscous. As a result, the rate at which food is digested and the carbohydrates being absorbed into the bloodstream slows down, which prevents sudden ﬂuctuations in blood sugar levels.

2

A recent addition to DSM’s ‘Guard your heart’ heart health portfolio, DSM’s OatWell^®oat beta-glucan provides a range of beneﬁts to both manufacturers and consumers. A natural ingredient, OatWell^®is also highly versatile and can be used in a wide variety of applications, including foods, beverages and dietary supplements. This allows manufacturers to position themselves ﬂexibly in the market to the ever more health conscious consumer.

CLEARING A PATH FOR HEALTHY CIRCULATION

Another notable innovation within the heart health market is DSM’s Fruitflow^®. The scientifically-substantiated and award-winning product Fruitflow^®is a naturally-derived technology, which helps maintain healthy circulation. This is a key factor for good heart health, as it deters from a range of cardiovascular events including blood clots and heart attacks. Fruitflow^®does this by combating blood platelet aggregation to in effect help the blood flow more smoothly. The first ingredient to be approved by EFSA with an Article 13.5 health claim, Fruitflow^®has also received regulatory approval in the US, where it has GRAS status. Indeed, clinical studies have shown that Fruitflow^®reduces platelet aggregation in up to 97% of individuals within 1.5 hours of consumption. When consumed on a regular basis, the effects last for a full 24 hours (5).

FISHING FOR HEART HEALTH SOLUTIONS

Omega-3s are also an important solution for supporting the cardiovascular system, amongst other health benefits. As a result, production and sales of omega-3 products have been high and it has been estimated that, in 2013, global production of omega-3s was at 2.49 million metric tons and valued at $ 4.5 billion (6).
The science behind omega-3s is substantial and a number of randomized and observational clinical trials show omega-3 consumption lessens the development of cardiovascular illnesses. Omega-3s are considered as an effective treatment for reducing the blood pressure of hypertensive patients and helping to avoid the risk of sudden cardiac death. The most common omega-3 fatty acids are: DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid) – both thought to be the most beneficial to health – and ALA (alpha-linolenic acid). The American Health Association (AHA) now recommends a daily intake of 0.5-1 g per day of EPA and DHA to lower elevated triglyceride levels in patients.
Licensed exclusively to DSM, Fruitflow^®is now present in a number of successful dietary supplement products, such as the convenient OptiFlow^®liquid capsules marketed by Bricker Labs to the US market. In order to offer consumers natural support for healthy heart circulation, European companies have also featured Fruitflow^®in dietary supplements, including Healthspan’s Circulease™.

3

DSM’s portfolio of omega-3s includes life’sOMEGA™, a vegetarian form of DHA and EPA, life’sDHA™, a vegetarian form of DHA derived purely from algae and MEG-3^®EPA/ DHA from fish, that deliver all the health benefits with a neutral taste. Omega-3s can be applied to a wide range of products in the food, beverage and dietary supplements market, such as fruit-based drinks, cereal bars, dairy and dairy free products. Rich and Wholesome’s product Nogürt™ Fruit Snack, for example, is a vegan yoghurtalternative containing life’sDHA™. Available in a variety of tasty flavors, and cholesterol free, Nogürt™ supports heart health, as well as providing other benefits to the body.

NEW OLIVE-BASED ANTIOXIDANT INGREDIENT