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STUD eb AK E R ’S FIN E ST STUD eb AK E R : LE SS THAN STUD eb AK E R LARK by John Bridges TH E Y PROMIS E D PHOTO AR C HIV E by Ed Reynolds 800052 800714 1959-66 A history & res- A concise history of 801628 toration guide Studebaker from the At last there is a for the 1953- early days to the South book covering 54 Studebaker Bend shutdown in 1963. the eight Sports Coupe. Contains much historical years of Lark Follows the de- information as well p r o d u c t i o n . velopment and as many illustrations. Over 120 design of the By Michael Beatty, p h o t o s 1953 Studebaker Patrick Furlong & Loren captioned with with many fac- Pennington. 60 pages. ............ $16.95 ea. historical and Books tory photos from anecdotal information for 1959-66. Includes styling proposals to the finished design. STUD eb AK E R 1933 - 1942 photos of styling proposals, prototypes, engine compartments, trunks, and interiors as well as This book contains much historical information PHOTO AR C HIV E Available from designer Bob Bourke to all aspects of the most body styles. An excellent reference book design of the 1953-1954 models. A section on by Howard L. Applegate. Again with lots of information and a useful addition to manufacturing of the cars contains lots of factory your Studebaker library. ............$29.95 ea. photos of the production line and history of the 800936 TUD eb AK E R OY production problems that plagued the new mod- This photo S T el. Production figures are included for Champion reference TR E ASUR E S By Jim Geary & Commander models as well as coupes & se- book cov- 801676 With a dans for both 1953 & 1954 car. ers both collection of over Another section covers how the new 1953-54 Studebaker 1200 color photos, models were promoted around the world. Many cars and Jim Geary presents factory publicity photos are included. There is trucks from a pictorial history of also a listing of the 18 awards the new design 1933 - 42, Studebaker toys. received. This book contains much detailed using over The book contains information with photos concerning emblems, 130 original black and white factory photos. 144 color pictures of trim, upholstery, accessories, colors etc. that pages. ................................. $29.95 ea. Studebaker toy cars, trucks, wagons, military is very useful when restoring one of these ve- STUD eb AK E R TRU C KS vehicles, and juvenile vehicles. hicles. Changes in the 1954 model are detailed It is a great reference for the Studebaker toy which is also documented with lots of pictures. PHOTO AR C HIV E enthusiast and lists over 1900 known toys. Specifications and I.D. number locations are 1927-40 by Howard L. Applegate. Makes a great coffee table book too. listed as well. A section covering 1955 models . .......................................... $39.95 ea. as well as 1956-64 Hawks is also included. High 800950 performance models are included with a special A very com- AVANTI : TH E COMPL E T E listing of Bonneville records set by 1953 or 1954 plete photo STORY by John Hull coupes. A final section contains restoration ba- history of sics for these cars with a lot of critical informa- Studebaker 801846 tion for anyone restoring or considering restor- trucks. In- Avanti is Italian ing one of these cars. It’s unfortunate that there cludes light for "forward" or isn’t a book like this for every year & model of and heavy "advance" & the car Studebaker. However, this book contains infor- duty trucks & lived up to its name. mation of interest for all Studebaker enthusiasts, semi-tractors. This book tells and restorers of other Studebaker models. 128 photos. Approximately 124 black & white the amazing story ........................................... $39.95 ea. photographs. ......................... $29.95 ea. from the Avanti inception in South BO B BOURK E DE SIGNS STUD eb AK E R HA W K Bend, Indiana, to F OR STUD eb AK E R PHOTO AR C HIV E its current status in By John Bridges 1956-64 by Ed Reynolds Cancun, Mexico. Bob Bourke Many original source documents, factory 800470 participated in the design 801544 photographs, corporate records, advertisements, A collection of of the new 1947 post- and first hand accounts trace the evolution of over 120 pho- war model, 1950-52 car, this American classic. The Avanti design was tos present- 1953-55 car, 1949-55 conceived by one of the greatest industrial ing a pictorial truck & 1956 Hawk. designers - Raymond Loewy & his associates history of the Many Bourke idea for Studebaker. The Avanti was Studebaker's Hawk. This sketches are included, shining star for a brief period of time (1963- book includes plus original factory 1964 model years) before the company exited mostly original pictures. This 197 page the automobile manufacturing business in the S t u d e b a k e r hardback tells how some United States in December of 1963. The Avanti factory photographs of all Hawk models pro- of our favorite designs were created. exhibited phoenix like traits a number of times duced year by year. Also includes photos of since & has gone through more than a handful of ........................................... $29.95 ea. styling studies and original prototypes as well owners along with updates in design, maintaining Studebaker Gift as interiors, engines, engine compartments and a loyal customer base large enough to support trunks. Each photo is captioned with historical as Certificates production as a luxury specialty car, on & off for well as technical information on the Hawk. This more than 45 years. Always a Great Idea! book is useful for the restorer and will be a valu- Get the full scoop from an Avanti insider Available in any Amount! able addition to your Studebaker library. on the companies and people who helped keep 12 No Expiration Date! ........................................... $29.95 ea. Avanti alive. .............................$34.95 ea. Books “SO UT H BEND & STUDEBAKER Boo K S WAT ch E S ” by Ernest M. Loga M AKE NEW - 802192 A complete history GREAT of the former watch maker with many GIFT S pictures. Discusses the various watch types, sizes, interior “STUDEBAKER 1946 - 1966” artwork, adjustments, cases, dials, etc. by R.M. Clark Also includes some production records. NEW - 802206 OVER A CENTURY O N Copies of original A portfolio of over H EE ls ads for the various watches are also included. seventy contempo- W This is an essential book for anyone owning or rary articles tracing by Andrew Beckman, Archivist, considering owning a South Bend Studebaker the ups & downs of Studebaker National Museum watch. 52 pages. ................... $15.00 ea. the last twenty years of Studebaker pro- ENTURY NEW - 802128 “A C duction. Included are From its humble beginnings as a two-man ON WH EE ls ” new model releases, road & comparison blacksmith shop, Studebaker grew to become by Stephen Longstreet tests, consumer the nation’s largest manufacturer of wagons analyses plus full specifications & performance & buggies. As the nation’s tastes shifted to NEW - 802193 data. Models reported on include the Champion, automobiles, Studebaker did so as well, & was the In 1952 Studebaker cel- & Cruiser, Conestoga, Commander, Starliner, only horse-drawn manufacturer to successfully ebrated their hundredth President, Speedster, Hawk, Lark, Avanti, Cruis- transition to self-propelled vehicles. anniversary as a manufac- er & Daytona. 216 pages. .........$37.95 ea. A strong sense of history resonated throughout turer of vehicles. As part of this celebration this book was published which the company. In 1927, the Studebaker Corporation describes the family and the company’s history “AVANTI - LIMITED celebrated its seventy-fifth anniversary while its from Pennsylvania to South Bend, the black- EDITI O N EXTRA ” by R.M. Clark competitors were still in the teens. Fathers & smith shop, JM’s trip to California to search for sons worked side by side, & three generations gold, the beginning of the wagon business, the NEW - 802207 Reports from 3 con- of Studebaker employees was not uncommon. effect of the Civil War, the first cars, the depres- tinents trace the de- sion and the postwar era. This book is not re- Employee paychecks were signed by company velopment of Stude- printed. It is an original first edition copy that was founder Henry Studebaker’s son, Mr. William baker’s Avanti from printed in 1952. 121 pages. Studebaker, into the 1950’s. .......$29.95 ea. its 1962 introduction. It is said that John C. Studebaker advised his Fully covered are the sons Henry & Clement to “Always give more “STUDEBAKER ’S LA S T DAN C E : R-1, R-2, R-3 and the than you promise” when they opened the H & TH E AVANTI ” Avanti II in coupe and convertible form. In- C Studebaker blacksmith shop on February 16, by Andrew Beckman 1852. This creed was followed in affairs both cluded are road tests, business & civic, as the family’s many lasting model updates, buy- philanthropic efforts attest. ing guides and an in depth look at Ian Fleming’s Avanti. 137 pages. ...................$24.95 ea. “Over a Century on Wheels” celebrates Studebaker history through the artifacts & archives of the Studebaker National Museum. The collection began with Clement Studebaker’s purchase of the Lafayette carriage in 1887 & is still growing in the 21st century. $42.50 ea. CH AMPI O N O F T H E LARK STUDEBAKER HAWK S & by Robert R. Ebert L ARK S Compiled by R. M. Clark 802281 NEW - 802133 This NEW - 802205 The Avanti’s story is one of A career engineer at book contains a compi- the automotive industry’s most remarkable tales.