September 2008 Issue 30
East Coast Hospitality 2009 Canada Games preview
Also in this issue: Good coaching matters . . . . 4 Funding pays dividends . . . . 8 Skipper Chicks on the water . . . 16 September 2008 Issue 30 Sport Nova Scotia Financing the System Editor Cover Jamie Ferguson Brent Sedo Katie MacAlpine Ch i e f of Sport Layout & Desktop Ex e c u t i v e Of f i c e r Paula Yochoff y the time you read this column, To truly build a sustainable system collaborating on sport infrastructure Senior Staff Bit seems likely that we will be that addresses the cost issue, we need in the development of the Mainland Chief Executive Officer in the process of a federal election, to develop both ways of increasing Common Centre—a positive step Jamie Ferguson which makes this a good time to revenue generation to provide more towards addressing our infrastructure examine some key issues that the programs, and ways of decreasing needs. One of the keys to this initiative Director of Finance federal government has the ability to what it costs to offer the programs. was the involvement of the federal & Administration address which would help move the With that in mind, here are some government. What we would like to see Debbie Buckoski sport system forward. The majority potential federal initiatives that is a specific program that would enable Acting Director of Public Relations of federal government funding for could help address the cost issue in a more of this type of collaboration Erin Gray sport goes towards National Sport systematic manner: around infrastructure development. Organizations and high-performance Director of Marketing programming—with that in mind, Jeff LeDrew it’s fair to ask what role the federal “One of the main barriers to Director of Sport Development government might play in directly Mark Smith improving the sport system at the sport participation has been—and provincial level. Sport Nova Scotia believes the continues to be—cost.” Sport Quarterly, federal government has an important a publication of Sport Nova Scotia. role to play in providing opportunities Incentives for corporate investment Currently, the federal government for more people to take part in sport. in sport has no dedicated program for sport Letters to the editor must We also believe sport is important, If the federal government infrastructure investment—outside of include name, address and and we continue to stress the benefits implemented a program that increased major games hosting—which simply phone number. that it provides in areas such as the incentives for corporations to isn’t systematic enough to address Sport Nova Scotia health, education, justice and social invest in non-profit sport, it would this issue. 5516 Spring Garden Road development. One of the main barriers open up an additional funding source These are only a few of the potential 4th Floor to sport participation has been—and for sport organizations across the policies that could help eliminate the Halifax, Nova Scotia continues to be—cost. The federal country. Although currently there is cost issue of sport participation. Of B3J 1G6 government can take steps that will significant sport investment from the course, to be truly effective, we would Tel: (902) 425-5450 help the sport community address corporate sector, this is an area that has need involvement from the provincial Fax: (902) 425-5606 that barrier. the potential for considerable growth. and municipal levels of government E-mail: [email protected] The sport system is just that, a When the benefits of sport participation as well. Areas such as insurance, “system”, and because of that, any are taken into consideration, this type which the provincial government www.sportnovascotia.ca initiatives to address the issue of cost of federal initiative makes sense. has indicated it will be investigating need to be systematic in order to truly in its most recent budget, can also be effective. The most commonly- Tax credits drastically affect the hard cost of sought solution to the cost issue by We have seen the federal government offering programs. At the municipal the sport community has been to introduce tax credits for participating level, a systematic look at how we ask governments for more money. in sport—and in Nova Scotia, our operate and finance municipal sport While this remains important—and provincial government now has tax and recreation facilities could also help government has a vital role to play—it programs for participation for people reduce user costs and increase access does not address one key issue in the of all ages. What about tax credits for to sport programs for all. sport system, and that is the hard coaches and officials to help offset the So there you have it. Although costs that are associated with offering cost of their training and certification? elections might not always be the most sport opportunities. These costs—such This is a key area of the amateur sport exciting topic, when it comes to sport, as equipment, facility rentals, coach system, and one that could potentially these types of federal issues could and official training, etc.—remain decrease costs of running programs, certainly be the beginning of a true the same (or in most cases, continue which could in turn decrease costs for system that would significantly reduce to increase). In addition, there are participants. the cost barrier to sport participation. mechanisms governments could And if we do happen to be in the put in place that would allow sport Dedicated sport infrastructure middle on an election as you read Senior Funding Partner of organizations to expand their avenues funding this column, it might also make for Sport Nova Scotia for revenue generation, outside of the OK, this is an old one, but the some interesting questions to ask your usual government or user fee options, problem isn’t going away. In Nova federal candidates. which could also help to decrease costs Scotia, we recently saw the result to sport consumers. of all three levels of government Athlete’s Column Bowling for Dad Steve Bezanson go away and play at a higher level of Lawn Bowls competition you’re not going to get better. The guys around here are pretty good and collaborating on sport infrastructure Although he only picked up the sport as pretty talented, but you have to go away in the development of the Mainlandan adult, for the past several years Steve and play in all the major tournaments and Common Centre—a positive stepBezanson has been one of the top Lawn challenge yourself to elevate your game Bowlers in Canada. A veteran of a number or you’ll never develop the confidence to towards addressing our infrastructure of international competitions, most recently play at that level. needs. One of the keys to this initiativeBezanson did his hometown proud with a But I do keep on practicing more was the involvement of the federalthird-place finish in the singles event when the than anyone I know, and keep trying to government. What we would like to seeCanadian Lawn Bowls Championships were improve. When I do go away, I’m always is a specific program that would enableheld in Halifax in mid-August. picking the other players’ brains and more of this type of collaboration trying to gain little tips that might help around infrastructure development. “ ’ve been playing the sport for the past my game. I20 years, and basically it started with And I do keep learning. I went to my Dad and I looking for a sport we Australia this year and represented could play together. My Dad was quite Canada at the Australia Open. Everything an athlete—he was actually drafted by is a knock-out (tournament) down there, so you can go a long way just to play a the Pittsburgh Pirates baseball team—and Steve Bezanson had been trying for two or three years couple of games. I ended up winning my to get me interested in Lawn Bowls. He keep the dream alive, and in 2000, I made in the final and won a silver medal. So I first game and then losing my second even started his own club that, including the Canadian national team. I was 51, but finally got to represent my country and on the last shot. But the thing you learn us, only ever had three or four members, that’s the beauty of Lawn Bowls, that you live the dream that Dad and I had talked playing like that is that every shot is Currently, the federal governmentbut I think the conversation was that we can play at an advanced age. about. important, and you just have to keep has no dedicated program for sportwere just going to keep playing until we I was on the National team for about Because we don’t have a lot of facilities grinding it out and trying to hang in infrastructure investment—outside ofgot good at it, and eventually we’d go seven or eight years. I think it was in in Nova Scotia, it was kind of tough to there. And I think that is one thing that major games hosting—which simplyto England and Australia where the big 2002 that I got to play in the Asia-Pacific stay with the national team, so I still keep has taken my game up from the level isn’t systematic enough to addressboys play. My Dad passed away in 1993, Championships, and went to Australia on playing—but not with the national team it was last year, to the level it’s at this this issue. and so essentially I just decided to try and the fours-team and we played Australia program. Like any sport, unless you can year.” These are only a few of the potential policies that could help eliminate the cost issue of sport participation. Of course, to be truly effective, we would need involvement from the provincial Helping others achieve their and municipal levels of government full potential is an important as well. Areas such as insurance, which the provincial government part of what we do. has indicated it will be investigating in its most recent budget, can also drastically affect the hard cost of offering programs. At the municipal level, a systematic look at how we That is why we support operate and finance municipal sport and recreation facilities could also help programs that help children reduce user costs and increase access and youth; programs that to sport programs for all. engage their minds, embrace So there you have it. Although elections might not always be the most their hearts and keep them exciting topic, when it comes to sport, healthy; programs like these types of federal issues could KidSport. certainly be the beginning of a true system that would significantly reduce the cost barrier to sport participation. And if we do happen to be in the middle on an election as you read this column, it might also make for some interesting questions to ask your federal candidates.
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Why Good Coaching Matters
mentor, friend, role model, technical were not only important in team sport, long-term capacity, participation and expert, taxi, babysitter, psychologist— but also in a workplace environment. It growth within not only sport programs the list goes on. But perhaps the most was my coaches who exposed me to this but any organization in general. And important role a coach takes on is to and many other life skills through sport. while it can be argued that Nova Scotia Mark Smith develop young people. Sport can be an You can pick pretty much any sport in this has a sport facility infrastructure deficit Di r e c t o r incredibly powerful vehicle for teaching province and where you see consistent (although things are improving in that o f Sp o r t young people many life skills and it is success in terms of depth in participation area), having new fields, arenas, courts De v e l o p m e n t the coach who creates that environment levels across all age categories, high skill and pools is only a piece of the equation and facilitates those life lessons through development and kids generally having for developing champions. Good coaches s the expression goes; “If I had a a variety of sport experiences. As a fun, you can be sure that one of the key make learning fun, enhance the sport Anickel for every time I’ve heard young athlete playing my favorite sport elements contributing to that success is experience, develop confidence, character, someone questioning a coaching decision in the summer, I was one of the players good coaching. skill, integrity, independence, maturity, I’d be rich.” In truth, I am often asked who got to play a lot, but in the winter Sport has come a long way in terms of and can change the way athletes of all about coaching decisions and when the season when I played other sports that ensuring that quality coaching education ages see themselves and the world they question arises it provides an opportunity wasn’t always the case. I remember my is affordable and available for those who live in. to not only discuss coaching strategy, but father helping me to understand that on are interested in learning how to coach. The challenge for most organizations also to talk about why good coaching a team, everyone has a role to play, and Gone are the days when the person is finding people who want to coach. It is important. Coaching is an extremely by understanding how roles on teams who volunteered to coach is expected is a commitment, especially if you want challenging responsibility and the older work I then had a better understanding to take on that task without experience to be an effective coach, but what better and more competitive the age group the of how those other kids who played on or access to the theory and technical way to give back to your community and greater the challenge. Wins and losses my summer sport team felt when they information associated with becoming help the next generation of young athletes tend to be the most common criteria weren’t getting to play as much as they a coach. Today, through the National develop into happy and healthy people? identified when evaluating a coach and would have liked. Coaching Certification Program and So the next time you are at a sporting in high-performance environments, As I grew older, I began to realize that Long Term Athlete Development Model, event and you wonder why that stupid success is the primary measuring stick. beyond the knowledge that a coach can most provincial sport organizations coach made that bonehead decision, But have you ever wondered, beyond provide about the correct way to play a are able to provide coaching education take a minute to think about the many that one specific criterion, what makes sport, the “softer skills” of coaching, such specific to the age group and skill and responsibilities that the coach decided a good coach? as how to communicate effectively, how ability. Volunteers who wish to learn to accept on behalf of the kids he/she Imagine for a moment the responsibility to take responsibility, how to lead as well how to coach are able to get the necessary is coaching. Good coaching is about the of being a coach. Coaches take on a as follow, how to support others in the information. final result at the end of a lifetime, not just variety of roles such as administrator, group and how to be a good teammate, Good coaching is essential to building a game or a season.
our Social Responsibility Ambassador To date, 138 athletes, 19 coaches and 60 Program that encourages our employees community sport programs received Sponsor Spotlight: to donate their time to the communities in assistance (see related story page 8). It is which they live, giving back at NSGC is an expected that an additional $2.2 million important part of what we do.” will be raised in 2008-09. Another aspect of giving back includes “We are really proud to offer the working with Sport Nova Scotia through Support 4 Sport Program as part of our the Support 4 Sport Program. wider community-support efforts,” “Our objective is to help make Nova Mullally says. Scotia a better place to live. And one of In addition to giving back to the the main areas of focus that we believe can communities in which they live, Mullally Nova Scotia Gaming Corporation help achieve this is by providing funding adds, the staff at NSGC believe in being he Nova Scotia Gaming Corporation would pay for the construction of 17 support for amateur sport,” she says. active. T(NSGC) is responsible for managing elementary schools, the salaries of almost “We wanted to help improve “Many of our staff volunteer or the business of gaming in Nova Scotia. 2,850 registered nurses, the construction participation rates and ensure people participate in sport and health-related It is a Crown corporation governed by of 87 km of new twinned-lane highway or have access to sport programs across causes,” she says. “For example, our the provincial Gaming Control Act, and the repaving of 524 km of roads in Nova the province. Investing in sport means Director of Lottery Gaming is actively is charged with leading an economically Scotia.” investing in a healthier, stronger future. involved in coaching his sons’ soccer sustainable and socially responsible Mullally says the NSGC is also committed Support 4 Sport Program funding will create and hockey teams. We have several gaming industry that benefits Nova to being a good corporate citizen. opportunities for everyone from 5-year- runners on staff who have participated Scotians and their communities. “We believe that good corporate olds who want to play soccer to 19-year- in marathons in support of charities. Founded in 1995, the corporation is citizenship starts in the community, olds who want to compete in Olympic Others participate in intramural sports located in Halifax and directly employs and together with our operators, we paddling, to 60-year-olds who want to play like softball, Ultimate Frisbee and 25 people. contributed more than $4 million to recreational tennis.” sailing. We also have a former Canada “In 2007-08, NSGC provided $154 non-profit organizations and community One hundred per cent of the profits from Games athlete. And last year, our staff million to the government of Nova events across the Province this year all Support 4 Sport branded lottery products volunteered as a group to help out at the Scotia to help build better roads, schools, alone,” she says. “Whether it’s through go directly to sport in Nova Scotia. The Bluenose International Marathon. Our hospitals and communities,” explains our Charitable Sector Support Program program raised $2.0 million in 2007-08, team at NSGC recognizes the importance Marie Mullally, president and CEO. that provides local charities with the tools representing a 50 per cent increase in and benefits of participating in and “To put that in context, this funding to maximize their fundraising efforts or funding for amateur sport in Nova Scotia. supporting sport.” 4 5
Why Good Coaching Matters Youth Leadership Program Sets a Career Path Student wants to be a teacher for life long-term capacity, participation and t’s no exaggeration to say getting application and was accepted.” than I would have growth within not only sport programs Iinvolved with Sport Nova Scotia’s After two weeks of training, including thought,” she says. but any organization in general. AndYouth Leadership Program has changed first-aid, coaching and youth development “I really didn’t know while it can be argued that Nova Scotia Tiffany McEachern’s life. training, McEachern was back at E.B much when I started, has a sport facility infrastructure deficit “Even though I was always involved Chandler. but I decided to give (although things are improving in that in sports, I never thought of sports as “Basically, what I did was supervise it a try because I saw area), having new fields, arenas, courtsany kind of a career,” says McEachern. in the gym in the morning and in the some value in the youth and pools is only a piece of the equation “Now I’m heading to the University of afternoons I’d work with the special leadership training, and for developing champions. Good coachesNew Brunswick to start my Bachelor education kids in all different areas the money was actually make learning fun, enhance the sport of Recreational Sports Studies degree, including reading, math and even pretty good. experience, develop confidence, character,and after that I’ll take my Bachelor of cooking class,” she says. “Over the eight For anyone else skill, integrity, independence, maturity, Education.” months, I designed a program to help i n t e re s t e d i n t h e and can change the way athletes of all This will be McEachern’s second start get the special education students more program, I would in post-secondary education. Two years ages see themselves and the world they physically active—as well as a program advise just not to give ago, McEachern was enrolled in the for Healthy Living Week, and organized up if it seems frustrating live in. Holland College Wildlife Conservation two field days.” in the beginning,” she The challenge for most organizations program, but was finding that it just With virtually no previous experience continues. “This was is finding people who want to coach. It wasn’t for her. Last September, at home working with kids, McEachern admits my first time doing is a commitment, especially if you want near Amherst and wondering what she she was a little nervous to begin with and this kind of work and I to be an effective coach, but what better was going to do with her life, she got a not sure if she was up to the task. stuck with it and it turned out to be the employable skills in the area of program way to give back to your community and call that set her on a new path. “Being only 19 myself, the kids were best experience I have ever had. Prior to development and delivery. The Sport Nova help the next generation of young athletes “I actually got a call from my ex- fairly close to my own age, and those this I never thought I would want to be Scotia program provides participants with develop into happy and healthy people?boyfriend’s mom, who worked at E.B. grade 7 and 8’s can be a tough age a teacher, and now it’s what I want to do training and hands-on experience delivering So the next time you are at a sportingChandler Junior High, who told me the group,” she says with a laugh. “But one for the rest of my life.” sport and physical activities to children and event and you wonder why that stupid school was looking for someone to take thing that did surprise me was how youth. At the completion of the program the coach made that bonehead decision,part in this program, and she thought willing everyone was to take part in the The Youth Leadership Program is a youth goal is for each youth leader to move into full- take a minute to think about the manyit would be right for me,” McEachern activities.” employment initiative designed to assist time employment or return to school to further responsibilities that the coach decidedsays. “I didn’t really know anything McEachern says she also learned individuals, between the ages of 18 and 30, their education. For more information, contact to accept on behalf of the kids he/sheabout it, but I called Sport Nova Scotia, something about herself. through providing one-to-one employment Mark Smith at (902) 425-5450 ext. 366. is coaching. Good coaching is about the got a call back the next day, filled out the “I learned I have a lot more patience mentoring to assist participants in gaining final result at the end of a lifetime, not just a game or a season.
3EPTEMBER
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