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“A Great Opportunity” the Ultimate Competitor Best SMU • COX SCHOOL OF BUSINESS SPRING 2020 PAGE 21 PAGE 46 PAGE 67 “A GREAT OPPORTUNITY” THE ULTIMATE COMPETITOR BEST CAREER ADVICE INTERVIEW WITH SHANE BUECHELE LINCK IS SMU COX’S IRONMAN OUR ALUMNI WEIGH IN SMU COX ALLY FOR THE UNSTOPPABLE ALLY FOR BUSINESS ALLY FOR LIFE Femi Olamolu, Two-Year MBA, 2018 Femi, a veteran and rising star, is going places with help from our diverse leadership programs and global alumni network. Discover how SMU Cox can help you pave new roads in your career. coxgrad.com DEAN’S LETTER Staying Connected and Engaged A Letter from Dean Myers he world is different today than it was at hope is that the crisis will leave behind a greater the beginning of this semester. Give yourself familiarity with, and a better understanding of, the credit for having made it this far through value of smart learning. While there is no substitute one of the most disruptive periods in modern for our campus and classroom experience, this Thistory. If you or your loved ones have been directly short-term move to online delivery will offer affected by the pandemic, we offer compassion and significant long-term benefits far beyond an sincere wishes for a return to good health. emergency response like the one we are all currently Here on campus, we really miss our students! experiencing. The critical need to work and study from home Much of this issue of COXToday was compiled rendered our classrooms and offices mostly before the global health crisis and was empty for the latter half of the semester. intended to coincide with our celebration Nonetheless, and with gratitude to our of 100 years of business education at SMU. nimble and talented faculty and staff, WE VERY In February, before social distancing, SMU Cox business education continued MUCH LOOK students, faculty and staff gathered for an online. We had no idea when the Cox FORWARD indoor anniversary picnic (see pages 40- School launched our Online MBA program TO THE DAY 41). Other events have been postponed (OMBA) one year ago that it would give to the fall. Still, we honor this year as a us the experience and ability to move WHEN WE significant milestone in the life of SMU all classes online in short order. In fact, CAN ALL BE and the Cox School (see pages 26-35). because graduate students returned TOGETHER We always knew 2020 would be a historic from spring break a week earlier than year. None of us could have predicted just undergraduates did, the move took place AGAIN ON how historic. over a weekend. I am happy to report THE HILLTOP. We very much look forward to the day that students have generally responded when we can all be together again on the well to a new way of learning. Because Hilltop. I can only imagine the celebration the pandemic is ongoing, all May and June classes that will take place when that time comes. Meanwhile, Universitywide have also been moved online. Some I hope you all are staying healthy and taking care of of our annual spring events and awards ceremonies yourselves and your loved ones. And as always, thank had to be canceled or postponed, including the Cox you for staying connected with SMU Cox. Distinguished Alumni Awards, now scheduled for Sept. 25. Commencement, previously scheduled for May 16, is now scheduled for Aug. 15. As we move forward week by week, we seek continuous improvement in how we engage and challenge our students, in ways as close as possible Matthew B. Myers to our person-to-person classroom experience. My Dean & Tolleson Chair of Business Leadership SPRING 2020 1 4 BULLETIN 26 COVER 4 | UNDERGRADUATE FEATURE PROGRAMS 26 | COX 100: 6 | GRADUATE COX SECOND PROGRAMS CENTURY 20 A Look Back at 100 Years of 9 | EXECUTIVE SMU COX Business Education and a EDUCATION Look Forward to Changing 36 MVPS the World A CENTURY OF 11 | CENTERS OF 20 | QUOTABLES EXCELLENCE EXCELLENCE Thought Leadership from Cox Professors 36 | CARUTH 14 | GLOBAL Improving Entrepreneurial CONNECTION 21 | CORNER SUITE Success A Big Win for Shane Buechele 16 | COX IN THE 38 | ASSOCIATE BOARD COMMUNITY 22 | DEVELOPMENT Mentorship that Matters Miller and Brierley Invest in the Future 17 | NEW FACULTY 40 | ANNIVERSARY PHOTO SPREAD 18 | FACULTY AND Celebrating 100 Years of STAFF ACHIEVEMENTS SMU Cox 2 COXToday GO TO COXTODAY.SMU.EDU DEAN Matthew B. Myers ASSISTANT DEAN OF EXTERNAL RELATIONS, EXECUTIVE DIRECTOR OF THE COX ALUMNI ASSOCIATION Kevin Knox EXECUTIVE DIRECTOR OF COMMUNICATIONS, EDITOR-IN-CHIEF Anna Martinez DIRECTOR OF DEVELOPMENT Ashley Pitts CONTRIBUTORS Christy Earl Dastoor 48YEARBOOK David Hopkins Michael Mooney Lynda Oliver 48 | DISTINGUISHED Jennifer Warren ALUMNI PHOTOGRAPHERS Lindley and Robson Dean Dominguez Kevin Gaddis Jr. Hillsman Jackson 49 | OUTSTANDING Kim Leeson 56 Guy Rogers YOUNG ALUMNI COX Caldwell and Dalton CONNECTIONS HOW TO REACH US Communications Office Cox School of Business 50 | CLASS NOTES 56 | GATHERINGS Southern Methodist University What Have You Been up to? Mustangs in the Wild PO Box 750333 In Memoriam Dallas, TX 75275-0333 60 | HOMECOMING Email: [email protected] Website: cox.smu.edu Go Big and Come Home 2019 Communications Office: 214.768.4474 42 Fax: 214.768.3267 VOICES 62 | REUNION First Ever for Cox Graduate 42 | ALLIES FOR COX Program President: Paul Buckley Get to Know Dee Powell Director of Client Services: Cory Davies Account Supervisor: Ashley Carlisle 43 | ALUMNI 63 | ALUMNI BOARD Editorial Director: Abby Kinsinger Senior Editor: Annie Wiles Listing of Alumni Leaders REFLECTIONS Managing Editor: David Hopkins Celebrating SMU Cox Creative Director: Parker Peterson Art Directors: Kylie Valigura & 64 | EXECUTIVE BOARD Jonathan Silverberg 44 | FACULTY Leading the Way Digital Media Strategist: Michaela Brandt RESEARCH Production Manager and Imaging: John Gay Increased Innovation, Operations Manager: Veronica 65 | CALENDAR Buehnerkemper Invaluable Insight Important Events Southern Methodist University (SMU) will not discriminate in any employment practice, education program, education activity, or admissions on the basis of race, color, religion, 46 | FACULTY national origin, sex, age, disability, genetic information, or 66 | ROUNDUP veteran status. SMU’s commitment to equal opportunity in- SPOTLIGHT cludes nondiscrimination on the basis of sexual orientation What’s on Your Nightstand? and gender identity and expression. The Executive Director Keeping up with for Access and Equity/Title IX Coordinator is designated to Alumni Q&A handle inquiries regarding the nondiscrimination polices, Prof. Jim Linck including the prohibition of sex discrimination under Title IX. The Executive Director/Title IX Coordinator may be reached at the Perkins Administration Building. Room 204, 6425 YOUR CONNECTION Boaz Lane, Dallas, TX 75205, 214.768,3601, accessequity@ 47 | BY THE NUMBERS TO BUSINESS EXCELLENCE: 68 | CONTACT US smu.edu. inquiries regarding the application of Title IX may also be directed to the Assistant Secretary for Civil Rights of The Measured Impact the U.S. Department of Education. DISCOVER MORE AT of SMU Cox Title IX of the Education Amendments of 1972, 20 U.S.C. § § COXTODAY.SMU.EDU 1681-1688. SPRING 2020 3 BULLETIN PROGRAM NEWS Undergraduate Programs From left: Naomi Samuel, Anne Mason Jackson, Meredith McBee, Anna Beeck, Milan Brahney and Cooper Wetzel BBA Marketing Students Awarded Top Honors Each spring, the Cox marketing faculty chooses a group of exemplary undergraduate seniors to receive its prestigious Marketing Student Awards. Honorees are selected based on academic achievement, internships, leadership and likelihood of success. In 2019, the Outstanding Marketing Student Award recipient was Anna Beeck. Distinguished Student Award recipients were Milan Brahney, Anne Mason Jackson, Naomi Samuel and Cooper Wetzel. The 2019 JCPenney Outstanding Award winner was Meredith McBee. Winners were honored at the annual BBA Marketing Awards luncheon featuring keynote speaker and Cox alumna Kaitlin McDonald Loomis, BBA ’16, marketing specialist for Sendero Consulting. The Dallas County shelter-in-place mandate forced the cancellation of the 2020 Marketing Awards Luncheon. The 2020 winners will be listed in the next issue. Team Nexus Wins 8th Annual Fox Sports University Competition Led by Senior Lecturer Judy Foxman, five teams of Cox BBA Honors Marketing Practicum students competed in 2019 to create a winning marketing campaign to drive viewership for Dallas Mavericks broadcasts and ancillary programming on FOX Sports PROGRAM NEWS PROGRAM Southwest. Executives from FOX Sports University, FOX Sports Southwest and the Dallas Mavericks chose Team Nexus’ marketing campaign as the winner after a semester-long competition. The winning 2020 team, which focused on a campaign for the Dallas From left: Neil Chang, Cooper Wetzel, Curry Richman, Stars, had not been announced at time of publication. It will be Phoebe Blond, Courtney Smith and Taylor Vinson (team included in the next issue. leader) 4 COXToday GO TO COXTODAY.SMU.EDU PROGRAM NEWS BULLETIN Snapshots from the BBA Scholars Reception At the annual BBA Scholars Reception in October 2019, Class of 2023 BBA Scholars and their parents eagerly awaited the opportunity to shake hands and pose with Cox School of Business benefactor Edwin L. Cox. The reception offered families opportunities for memorable keepsake photos. BBA marketing students studied in London in the summer of 2019. Cox Students Study in London Seventeen Cox students traveled to London in a joint Cox/SMU Abroad program in the summer of 2019. The highlights included Facebook’s vice president of marketing science Brad Smallwood (father of Corinne Smallwood, a marketing major also on the trip) hosting the group at Facebook’s London office. After a tour, Smallwood taught a class on how to use Facebook to advertise effectively. Senior Lecturer Chip Besio, director of the joint program, taught Advanced Marketing and led weekly field trips to places such as adam&eveDDB, the Museum of Brands and the new Design Museum.
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