The Science of Mobile Advertising

THE SCIENCE OF MOBILE ADVERTISING

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING ABOUT US

While the ever growing majority of mobile users value their mobile devices more than their wallets, one begins to realize the true potential of mobile advertisement. In Mobilda, MMG’s mobile division, we spotted this potential almost a decade ago and worked diligently ever since to maximize it. Our mobile activity has significantly grown since then, and is now considered to be a leading force in the industry, helping mobile developers to fulfill their user acquisition and monetization strategies.

Being a technology-driven company, we take pride in Mobilda Labs, where we continuously develop state-of-the-art performance tools and applications. These include AppClip, Web2Mob, LTV Analytic System and our proprietary RTB Platform. We make great efforts to constantly stay on top of the mobile marketing technology game and provide our partners with the latest, cutting-edge solutions.

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING WORLDWIDE TRAFFIC

OBTAIN ACCESS TO HIGHLY TARGETED AND OPTIMIZED TRAFFIC FROM ALL OVER THE WORLD

382 ,478 INSTALLS 70,553 1,200,036 INSTALLS 103,045 INSTALLS 562,191 INSTALLS INSTALLS 66,405 45,885 74,120 INSTALLS 1,589,714 INSTALLS INSTALLS 57,540 INSTALLS INSTALLS 22,365 INSTALLS 4,067 INSTALLS 1,260 31,472 INSTALLS INSTALLS 230,650 INSTALLS

651,237 INSTALLS

1,512 65,219 INSTALLS INSTALLS 5,761 INSTALLS AVERAGE INSTALLS PER...... MONTH

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING MOBILDA’S LTV ANALYSIS

FINDING THE RIGHT USER FOR THE RIGHT APP Mobilda’s LTV Optimizer basically allows you to get loyal users who are most likely to engage with your app. By tracking in-app events we can find the users who are optimal for downloading your app, helping you to get the most out of your application and increase your ROI.

Lifetime of User In App purchase Levels reached Tutorial Completion Registration

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING MOBILDA’S LTV OPTIMIZER

In order to supply developers with loyal users, we have developed state of the art technology that measures and calculates users’ Life Time Value. By tracking in-app events, we can target and analyze specific audience to reach in-app engagement. Our RTB platform seamlessly integrates with our LTV Optimizer, allowing us better optimization and targeting.

APP DEVELOPERS & Inn ADVERTISERS App/Display Social & Apple Store Google Play Windows Store Banner IM Media

Native Ads

The User is sent to the appropriate app store Mobilda RTB to download the app. You decide to start promoting Labs your app with Mobilda.

The ranking process We distribute the application through assists us to better our various channels. target the best channel for you. MOBILDA LTV OPTIMIZER

The user installs the app and Mobilda starts analysis.

All necessary actions are being Each user gets a special rank monitored and scored. calculated by Mobilda.

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING LTV ANALYSIS CASE STUDY

In the following case, we used the LTV Optimizer DOWNLOAD TUTORIAL COMPILATION with Social Point’s Dragon City, and reached very high 1. INSTALL AND OPEN 2. CONFIRMING COMPLETION levels of user engagement. The system allowed us to track in-game events, as follows, and match the optimal users accordingly. This resulted in high-ranking users who engaged with the game for long periods of time, and with increased in-app purchase rates.

A high user ranking means better engagement with your app which in term justifies your spent on quality loyal users.

IN APP PURCHASE LEVELS REACHED REGISTRATION 5. AMOUNT OF COMMISSION 4. RANKING 3. CONFIRMING USER REGISTRATION

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING MOBILDA LABS APPCLIP

OUR NEW APP TRAILER DISCOVERY ENGINE

No more looking at boring screenshots and reviews! AppClip is a revolutionary solution for anyone who has always wished to find apps and games quickly and easily. With AppClip, users can browse through thousands of apps and games trailers and catch previews of them, before purchasing or downloading them. AppClip offers cross platform support, amazing user experience and easy, intuitive navigation.

www.AppClip.com/get www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING MOBILDA LABS APPCLIP

APPS INVENTORY

The experienced technology-driven team behind AppClip works relentlessly on improving and optimizing it. This is to make sure the application automatically syncs and stays current with Google Play, receives relevant updates and brings all the latest applications and games available. Applying this advanced technology to AppClip allowed us to create an app-ranking algorithm that gives users the ability to personally grade and rank their favourite apps.

Google Play

FULLY SYNC ALL APPS THAT HAVE TRAILER VIDEOS FROM GOOGLE PLAY App Ranking Algorithm

SUPPORT APK DISTRIBUTION

www.AppClip.com/get www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING MOBILDA LABS WEB2MOB

HOW IT WORKS WEB2MOB IS AN INNOVATIVE, NEW TECHNOLOGY PLATFORM DEVELOPED BY MOBILDA AIMED AT SIMPLIFYING THE WAY USERS DOWNLOAD APPS.

Each user receives a unique link, which directs them to the app download page, even when they are not near their device. This makes it a simple and effective way for delivering apps to users.

INSTALL APP

www.Web2Mob.com www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING MOBILDA LABS WEB2MOB

HOW IT WORKS

SOLUTIONS W2M THE SCIENCE OF MOBILE ADVERTISING MOBILDA LABS MOBILE VIDEO RETARGETING SYSTEM

Nowadays, many app developers make their release and reach bulks of users who install the product, yet are not highly engaged with it. The mobile real time video retargeting system allows advertisers to retarget users who have just installed a new app or are not highly engaged. Once the right users are reached, the system sends them relevant videos that encourage them to re-engage with the app and increase their chances of making in-app purchases and reaching in-app events

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User installs Developer automatically MMG Video RTB engine MMG Video Player wins Users become more developer’s app sends MMG the ID of the automatically and seamlessly the impressions and engaged with the on their device. device on which the app starts bidding on the specific displays tutorial application. was installed. user across the network. video ads to the user.

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING DIRECT PUBLISHERS SOCIAL & IM MEDIA

Promote your apps directly on the user’s newsfeed. Unlike other media channels, social media lets you target a specific audience based on their likes and dislikes, allowing better market segmentation. Reach loyal users who are more likely to download your app and will constantly use it.

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING DIRECT PUBLISHERS NATIVE ADS

Social studies show that the majority of individuals embrace soft content ads rather than traditional advertising. Mobilda offers you to promote your products in popular mobile applications and mobile sites, using a combination of advanced algorithms and creatives with seamless integration. With Native Ads you can increase your revenues by supplying users with non intrusive advertising.

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING DIRECT PUBLISHERS IN APP ADS

Being a leader in the field of Mobile marketing, Mobilda is connected to top brands and has direct access to hundreds of the most popular apps today. This access allows us to target the right users, who already use similar apps to reach the right audience for your app. Stop getting low quality traffic and start receiving highly relevant installs.

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING REAL TIME BIDDING RTB

We have developed unique methods and solutions for media buying and performance advertising. We utilize our proprietary prediction algorithms to allow optimal pairing between users and channels. These sophisticated algorithms assist the dynamic Real Time Bidding auction, allowing us to supply you with the most highly engaged users.

1 2 3 4 ADVERTISERS PREMIUM EXCHANGES PUBLISHERS (YOU) BIDDING SYSTEM (SUPPLY SIDE PLATFORMS) (WEBSITES & APPS) (US)

PULSEPOINT ADMELD RUBICON

PUBMATIC MEDIAMATH YAHOO

APPNEXUS GOOGLE SITESCOUT

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING MOBILE TRACKING FULL INTEGRATION WITH ALL TRACKING PLATFORMS

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www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING TRACKING & REPORTING

Mobilda offers it’s partners state of the art tracking and reporting utilities. With Mobilda you get advanced tools that can help you keep a close watch on your app performance. We use many innovative features to supply you with results such as: API, PostBack URL, UDID, SDK and RTTP supplied by our in house AdCenter platform.

www.mobilda.com THE SCIENCE OF MOBILE ADVERTISING

MOBILE YOUR APPS WITH MOBILDA CONTACT US AND START YOUR MOBILE ADVERTISING TODAY

+972-73-2322400 +972-9-9566263 [email protected] www.mobilda.com

2 Maskit st. (Building D, 4th floor) 2 Herzliya Pituach Business Park, 46140 P.O. Box 4178, Israel