PACKAGING

The interior is equipped with a steering wheel and a shift lever which lowers the spring-loaded wheels.

The Landspeeder was often the first vehicle purchase for kids during the classic-Kenner era, making it an ideal release in The Vintage Collection.

Don’t tell Uncle Owen!

Under the creative direction of Dave Reeves, Stephanie Breed recreated the original Kenner package, while Cake Mix Studios designed the set. They chose to replace the with the VC14 Sandtrooper.

The long rifle attaches to the vehicle by a clip on the driver’s side.

Like the classic-Kenner vehicle that inspired it, Hasbro’s Landspeeder has spring-loaded wheels and a lever- activated feature to simulate levitation.

Landspeeder Special Action Figure Set multipacks. They wanted a lower-priced a color scheme inspired by the classic-Kenner toy. “The trick with Hasbro hoped to market the Landspeeder and Tauntaun Star Wars assortment, which limited the choices. So the Hasbro team decided the Landspeeder is trying to get the paint right,” Merten says. “The assortment at $16.99 MSRP, as indicated in their San Diego Comic- on the Landspeeder and the Tauntaun. color is accurate when it’s a little more pink, but that often doesn’t Con 2011 presentation. “Even as we were showing the prototypes October 2011 look right on the toy. In this case, I’m super pleased with the way it to fans, costing was coming in from Hasbro Far East that showed a Initially, designer Brian Merten hoped to retool the Landspeeder, turned out.” much higher production cost,” recalls DePriest. “We had no choice The Landspeeder was a symbolic choice for The Vintage Collection. as the previous version—released almost a decade earlier—had but to raise the price. Luckily [the] buyer loved them and ... believed “It was my very first vehicle when I was a kid,” recalls Derryl inaccurate proportions to the on-screen vehicle. Unfortunately, An updated paint deco isn’t the only difference between the 2002 in them. Rather than cancel the items, Target accepted [it] and took DePriest. “I played with Luke and the Landspeeder for hours. Like it was too expensive to update both the Landspeeder and the Landspeeder and The Vintage Collection version. The rifle up their retail price to $24.99.” a lot of kids, it was my ‘starter’ vehicle and a very important one to Tauntaun, so the design team allocated their budget to the included with the TVC Landspeeder is not the same one packed re-issue in that beautiful packaging.” Tauntaun. with the 2002 release. This time Merten used the blaster rifle When it hit stores shelves in October 2011, Hasbro transported packed with The Legacy Collection Owen Lars figure released in collectors back to 1978 with nostalgic packaging that matched that Target was interested in a TVC vehicle line to pair with their With new tooling out of the question, Merten focused on creating 2009. of the classic-Kenner vehicle.

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