Mattel Developing UNO® Live-Action Motion Picture
Mattel Developing UNO® Live-Action Motion Picture February 4, 2021 Grammy-nominated rapper Lil Yachty, Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher to produce with Mattel Films EL SEGUNDO, Calif.--(BUSINESS WIRE)--Feb. 4, 2021-- Mattel, Inc. (NASDAQ: MAT) announced today that the company is developing UNO®, the number one game in the world*, into a live-action motion picture. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210204005953/en/ Mattel Films will produce the project alongside Grammy-nominated rapper Lil Yachty. In addition, Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher will produce for Quality Films. Marcy Kelly penned the screenplay for the action heist comedy, set in the underground hip hop world of Atlanta. Robbie Brenner, executive producer, and Kevin McKeon, supervising producer, will lead the project for Mattel Films. "At Mattel Films, we are looking to explore stories that bring our brands to life in unexpected ways,” said Brenner. “UNO is a game that transcends generations and cultures and we look forwards to partnering with Lil Yachty, as well as with Coach K and Brian Sher, to transform the classic UNO game into a comedic action adventure.” "I'm so excited to be part of this film with Mattel,” added Yachty. “I played UNO as a kid and still do today, so to spin that into a movie based on the Atlanta hip hop scene I came out of is really special. It hits close to home for me." Conceived in 1971 in a barbershop in Cincinnati, Ohio, UNO was created as a way for families to spend time together, and quickly became a household staple.
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