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Public Relations Resource Guide

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Public Relations Resource Guide Public Relations Resource Guide PR Newswire recently launched Social Media Metrics; a new intelligence tool that enables communication professionals to analyze, measure and monitor the impact of what is being said. Social Media Metrics monitors more than 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs. Not only are quantitative reports formed, Social Media Metrics analyzes the tone of what’s being said, identifies the demographic of the people discussing and targets the most influential sources by weeding through the “noise.” PR Newswire’s pricing depends on how many search strings, or Boolean search terms, specified. Monthly contracts start at $450/month for three search strings, and go to $10,000 monthly for 400 strings. Business Wire offers Enhanced Online News, showing how to make online press releases thrive. The tools help communicators of all levels to: turn a basic press release into an interactive web page to be found, seen and shared online, build an online press release that will be indexed and served up in search engine results pages by major search engines like Google, Yahoo! and AOL, increase online visibility with reporters, journalists, customers and prospects. If you want to drive traffic to your website, generate sales leads, make an announcement, or promote a new product, EON: Enhanced Online News delivers the online visibility that you need. EON Online Press Releases start at only $295. VMS is the market’s only software platform that delivers broadcast coverage from all 210 DMAs within a few minutes of airing. It offers the most comprehensive, cutting-edge ad-retrieval, management and analysis solutions, and a wide variety of industry-leading measurement tools. Some of its features include verbatim transcripts, shot-by-shot storyboards, comprehensive broadcast monitoring reports and online, near real-time viewing for broadcast news and commercial segments from all 210 U.S. markets. VMS tapes and monitors 100 cities every day and includes other cities if specified. Prices are based on which services you choose to use, whether it’s PRtrak, monitoring reports, RealTime, or another measuring tool. PRtrak, a service of VMS, provides unique metrics that enable you to correlate publicity levels to business outcomes. There are three divisions of the service: PRtrak Web provides instant report with audience impressions and media values for all media types; PRtrak+ develops custom quantitative and qualitative reports, which gives you the control to customize the information you need; and PRtrak ai, which is an advanced, linguistics artificial intelligence service that produces Share of Discussion and Media Prominence Index, and correlates them to your business outcomes. PRtrak customizes pricing based on the number of clips an agency requires for the year. Cision is built on Bacon’s Media Database, the most comprehensive and accurate media research resource. Cision allows you to build targeted media lists and monitor print, Internet and broadcast coverage. It monitors more than 100 million blogs, tens of thousands of online forums, and more than 450 media sites. Cision comes in a small business edition, a professional edition or an enterprise edition. Cision customizes its pricing depending on what type of media, whether traditional or social, is requested. For national print monitoring, packages start at $4,500 a year with $2.00 per article page. For Internet and print monitoring, packages start at about $7,500 a year. Cision also recently launched a social media monitoring service that analyzes more than 100 million blogs. Google Alerts emails updates of the latest relevant Google results via the Web, news and other outlets. The alerts are based on your choice of query or topic. The service allows you to monitor developing news stories, keep tabs on a competitor or industry, and customize how often and what type of alerts you receive. Google alerts has no cost and is easily accessible and usable. Ranking.com is a free Web site that calculates the 900,000 most visited Web sites and ranks them by popularity. It has performed market research upon a statistically, geographically and demographically significant number of surfers. Ranking tracks more than 215,000 surfers based on their generic information. Its mission is to determine the overall popularity of Internet sites and how these sites compare to one another. Google’s own WordPress.com is a free blogging site. WordPress has 3 gigabytes of file storage (about 2,500 pictures), allows you to create your own WordPress.com address, and has more than 60 free and customizable themes. WordPress uses Akismet, the world’s best comment and trackback spam technology. It adds all tags on your blog posts to a global tag system and tag surfer in order to drive traffic from like-minded bloggers to your site. WordPress is available in 50 languages, offers 24- hour help and support, and allows you to host as many blogs as desires. It also allows you to add pages to your blog, such as an “About Me” with your personal biography. WordPress is home to CNN’s “Political Ticker,” DOW Jones’ “All Things D,” and People Magazine’s “Style Watch.” Blogger.com, a free blogging site, allows users to post text, photos and videos with its simple interface. It allows you to change fonts, adjust color and alignment, and customize templates and designs with its drag-and-drop tool. Blogger lets you choose an available URL or use a custom domain for your site. You can add labels and tags to your post, as well as monitor who follows your posts with the Followers gadget. Blogger makes it easy for readers to leave feedback on your posts, whether through a comment box, in a pop-up window or on a separate page. Blogger is constantly updating and adding new features, and recently debuted Blogger Buzz to help you stay on top of all the new tools. Squarespace.com is a site that specializes in customizing and managing blogs and Web sites. Squarespace offers more than 60 design templates by brand name designers. It includes clean article links, proper tagging and valid XHTML coding, perfect for search engines. Squarespace’s pages and features are broken into blocks that you snap together to create and customize your site with the drag-and- drop tool. Squarespace offers several different packages: Basic ($4/month) – for individuals just getting started online; good for personal blogs and project Web sites. The Pro package ($14/month) is appropriate for blogs and small business Web sites. Squarespace hosts tens of thousands of blogs and business sites, and prides itself in offering customer support 24/7. Typepad.com allows you to add content, pictures and links to your blog quickly and easily. It gives you the ability to customize your design, moderate comments, choose whether to display ads, etc. All blogs on Typepad are search engine optimized, which makes it easy for people to find your blog. Typepad provides customer support 365 days a year, and eliminates all ad-spam. Typepad’s parent company is Six Apart, the worldwide leader in blogging software and services. Typepad aims to inspire readers to post with its “Question of the Day,” and adds new features frequently to make Typepad more unique. Basic packages start at $4.95/month for beautiful designs and personal support. Pro packages are $14.95/month and include mapping your domain, creating unlimited blogs, and fully customizing your design. Vocus monitors media coverage with its “On-Demand Software for Public Relations Management.” It allows access to a global media database with more than 800,000 journalists, bloggers, media outlets and analysts, and offers detailed descriptions of each. Vocus also contains information on the top blogs and bloggers. Vocus assists in email campaigns, providing a central resource for all materials, and analyzing media coverage through easy-to-read graphs and charts. Pricing varies depending on the number of outlets required. Accounts range from $3,000 a year for an unlimited number of search terms and clips, to $8,000 for three of four times the number of outlets. Each package includes monitoring of traditional media as well as social media (YouTube, Facebook, Twitter) Technorati is an Internet search engine that contributes to open-source software, and scans and measures the value of blogs. It look at tags that authors have placed on their Web site in order to categorize search results. Technorati gives each blog an “authority” rating by determining the number of blogs linking to the specific blog during the previous six months. Technorati is a free service. Radian6 focuses monitoring impact of social media on public relations and advertising. It is focused on building a complete monitoring and analysis solution for PR professionals, and aims to answer the question: “How well is our brand performing across the Web?” It integrates social media monitoring with customer relationship management and Web analytics by scanning blogs, photos, comments, videos, and micro-media, and can filter by geographic region, specific media or target audiences. Radian6 prices vary from $500/month for a topic profile with up to 10,000 items, and goes up to $1,500/month for profiles with up to 50,000 items. “50 travel blogs I can’t live without” By Christopher Elliott http://www.elliott.org/blog/50-travel-blogs-i-cant-live-without/ Alaska TravelGram Safe Cruise Almost Fearless Ship Critic blog Anders Meanders Southwest Airlines Arthur Frommer T2Impact Brave New Traveler The BOOT Consumerist
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