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Chupa Chups Gifting

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Chupa Chups Gifting Introduction In my opinion, Travel Retail is one of the most dynamic 2016 is the year to prove the potential of the sugar and exciting retail environments I have ever known, category, and we are proud to kick this off with the let alone worked in. The exclusivity of products, introduction of our new innovative product range. Using transnational consumers, multimodal transport, our global brands: Chupa Chups and Mentos. We have retailer consolidation, legislation change, global and developed an eye-catching assortment covering both local competitors – all culminates into one of the most snacking and gifting for Kids and Adults. In addition, we exceptional and ever changing markets. would not be Perfetti Van Melle without a new impactful travel retail display. This channel requires constant proactive behaviour and My Travel Retail team and I would like to take this a situational approach to business. If we want to make a opportunity to thank you, our retail partner, for your trust difference, we have to let go of the standard global way of and we look forward to another year full of excitement working. Each retailer, shop, and customer is unique, so and growing mutual business. we are constantly ensuring that we always offer the right product to fit both the region and passenger profile. Kind regards, Recent research undertaken by MindSet has given us vital insight into the traveller’s way of thinking. Focusing on key information such as shopping behaviour, consumer needs, regional differences, promotional expectations and the perception between confectionery and sugar, the results have truly opened our eyes to the potential of the category, and we now feel it is time to act. 2015 has seen us expand our team to ensure our continued growth within the Travel Retail market. Two new team members were first brought in to strengthen Susan de Vree our marketing and sales position, which has also enabled Director Travel Retail us to keep a stronger focus on the retailer, our products, and especially on the point of sale. Introduction Page 1 Mix of Minis Page 33 About Perfetti Van Melle Page 3 Meller & Smint Page 34 Perfetti Van Melle at a glance Page 5 Sales Development Page 6 Displays Page 35 Confectionery Page 7 Vision Page 8 Floor displays Page 36 Brand introduction Page 11 Gondolas Page 37 Trays & Hangrack Solutions Page 40 Mentos Page 12 Checkout Solutions Page 41 Add FUN to the playground Page 42 Gifting Page 13 Snacking Page 19 Logistics Page 43 Gum Gifting Page 22 Gum Snacking Page 23 Chupa Chups Page 25 Gifting Page 26 Snacking Page 32 Perfetti Van Melle Global Travel Retail Product Brochure 2016 3 About Perfetti Van Melle 2015 2006 PVM acquires 100% of Chupa Chups, the family- owned Spanish Group famous for the Chupa Chups and Smint brands. 2005 Mentos diversifies and becomes a chewing gum making its debut in Europe and beyond. It continues to be a great succes, thanks to its refreshing taste, unique shape and texture. 2001 Perfetti Van Melle is born. Perfetti, which had amassed a 37% interest in Van Melle in 1991, acquires the entire outstanding shareholding. In march 2001, Perfetti Van Melle begins operations as the third largest global confectionery group in the world. 4 Perfetti Van Melle Global Travel Retail Product Brochure 2016 5 Perfetti Van Melle at a glance Perfetti Van Melle has a true global reach: it is present Melle offers a wide and varied range of brands, with in the Asia Pacific Region, Europe, Middle East, Africa, highly distinctive features, such as functional chewing and the Americas. Its corporate headquarters are gum, still to meet the increasing demand for beneficial located in Lainate (Italy) and in Breda (the Netherlands). and healthy products. In America, Mentos, the Group’s Several of its brands are much-loved throughout the no.1 brand, is distributed in a range of exclusive five continents. varieties, taking full advantage of the specific potential of market. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which Its world famous Chupa Chups round lollipops please is rooted in individual, local and regional markets. The children and parents in 150 countries in the world and ability to develop products, versions and flavours that come in an assortment of 40 different flavours and suit the different demands and opportunities of local with various health benefits. For Travel Retail, our markets is indeed one of the Group’s key to success. main brands are our World famous Chups Chups and Mentos. Perfetti Van Melle’s innovations provide ample proof of the effectiveness of its products customisation strategy and its attention to consumer demand. In many Asian countries, Alpenliebe is produced with formulas, packaging and formats that vary according to local preferences, making it the market leader candy. In the highly developed European markets, Perfetti Van Sales development 2500 Sales evolution PVM Group 2400 2300 Since many years, Perfetti van Melle has shown an 2200 2100 impressive growth. The merger between Perfetti 2000 and Van Melle opened the way to worldwide 1900 1800 distribution with well-known brands. After the 1700 acquisition of Chupa Chups, Perfetti van Melle 1600 made huge steps forward and managed to conquer 1500 1400 the world with the 2 major brands Chupa Chus and 1300 Sales evolution PVM group Mentos. 1200 1100 1000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 11% 3,5% Sales evolution PVM Global Travel Retail 11% 7% After being active in Travel Retail for 10 years, 28% we could say that Perfetti van Melle has become 19% quite experienced. This is shown in the continuous impressive growth numbers over the years. Mentos 37% and Chupa Chups have shown to be loved all Sales Development PVM Global Travel Retail 81% over the world. Being at the right place with the Net sales right product we hope to continue pleasing our 21% consumers. 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Perfetti Van Melle Global Travel Retail Product Brochure 2016 7 Confectionery 8 Vision • Confectionery is the main driver for visiting the Duty Free Shop. Drive footfall • 40% of the shoppers becomes a buyer. 1 • Chupa Chups and Mentos are icons for confectionery. Convince to • Confectionery is high impulse. • 65% of the confectionery purchases is unplanned. 2 buy a gift • 58% of the sugar confectionery gift is bought for kids. • 55% of the sugar confectionery purchases is for self consumption. Shoppers expect to find chewing gum at the check out. Seduce to • • Confectionery is the most impulse driven category within Travel 3 buy a snack Retail. • 60% of the travellers chooses Duty Free Shops to buy a snack. Perfetti Van Melle Global Travel Retail Product Brochure 2016 9 1 Drive footfall • Eye catching displays and promotions form an attractive and inviting retail environment. • Fun and interaction is keeping the traveller in the shop. • A balanced assortment is essential to meet the different needs of passengers. 2 Convince to buy a gift • The right products: • Wide assortment. • A fair price. • A dedicated area for sugar confectionery. • Kids confectionery to create fun and a colourful appeal. • Surprising and exclusive products. • Presentation in the main aisle or nearby the Cash Till Area. • Well known brands that benefit high public awareness and desirability. 10 3 Seduce to buy a snack • Immediate and short term needs of passengers require a dedicated space at the CTP for snacking products. • Confectionery is pure impulse, to see is to buy. • There is always some small change for a last minute purchase. Perfetti Van Melle Global Travel Retail Product Brochure 2016 11 Refreshing people all over the world for over 80 years Mentos is an exceptionally fresh chewy mint that comes in a great variety of exciting mint and fruit flavours. Its unique round shape combines taste, freshness and functionality. Mentos refreshing taste, unique shape and texture is also available in chewing gum. Mentos Gum made its debut in Europe and beyond in many different flavours in 2005. Excite your mouth with Mentos Gum! 12 A life less serious Ever since 1958, Chupa Chups has brought happiness to children of all ages. We plan to make sure this continues, by combining a strong sense of the Chupa Chups tradition with contemporary creativity and innovation. More than a lollipop Chupa chups has conquered the taste, the mind and heart of millions of consumers worldwide. its personality and eye catching colours inspire a Life Less Serious style that also applies to a wide variety of products. Perfetti Van Melle Global Travel Retail Product Brochure 2016 13 Mentos Gifting Jumboroll Fruit Each roll contains a mixture of strawberry, orange and lemon flavoured dragees. Each Jumboroll contains 8 single rolls. Jumboroll Mint The classic mint candy. Famous all over the world for its crunchy freshness! Each Jumboroll contains 8 single rolls. Jumboroll Cola World’s most famous soda drink, in combination with world’s most favourite candy. Each Jumboroll contains 8 single rolls. Art. nr. Units per Ctns per Description Art. nr. EU NON EU ctn pallet Jumboroll Fruit 4839 4840 24x8 60 Jumboroll Mint 4841 4842 24x8 60 Jumboroll Cola 4843 4844 24x8 60 For all logistics information, please refer to page 43 (Logistics) Perfetti Van Melle Global Travel Retail Product Brochure 2016 15 Jumboroll Berry Mix Each roll contains a mixture of raspberry, blackcurrant and cherry flavoured candies. The perfect addition to our classic fruit mix. Each Jumboroll contains 8 single rolls. Jumboroll Watermelon Mango/Orange Each roll contains 8 single rolls with Watermelon and Mango Orange flavour, a wonderful tropical sensation.
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