MOVING KIDS Gu3-Ter Scatter Money Is Expected to Start on Programming, Flowing After Dec

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Vol. 7 No. 44 THE NEWS MAGAZINE OF THE MEDIA November 24, 1997 $3.00

TELEVISION NATIONAL TV MARKET I Tough Launch INDICATORS National TV: Quiet Seen for Mcs1 4th -quarter busi- WATCH FOR ness is Jorte. Inventory Paxson Net is vey tight, with some relative softness in day- Ad community tirre and news. First- has questions MOVING KIDS gu3-ter scatter money is expected to start on programming, flowing after Dec. 1. positioning, pricing Net Cable: Slow PAGE 6 Buyers are taking a NEWSPAPERS break leading into the holiday; sellers with A Bigger inveitcry left in 4th quarter begin discount- Piece of ing. Specialty networks are virtually sold out. New Jersey St II no 1st -quarter movement. Owner of The Spot TV: Slow Record' gets a daily Rare lull comes to and 11 weeklies in what has been blister - ;no, -narket. Studios $45 million deal and automakers are with Singleton ariong remaining act ve categories. PAGE 6 SYNDICATION Radio Quiet A post -ho .day lull is expected anti' late Are We ..,Enuary. when February The 1998 children's upfront advertising sales Nielsen sweeps gener- Getting Too aMi. TV business and market could be movirg by mid - retail kicks in for Much Action? December, a month earlier than usual. PAGE 4 Presidents' Day. While most current Magazines: Strong action hours IVPA says ad revenue struggle for ratings, for October 1997 was 14.4 percent above last major new projects October. Drugs & reme- are in the works WB SeesaVictory d es still buying heavily. Strong categories PAGE 9 include pa..blishing 4 7 > Net says it could pass UPN in viewers in 2d halfPAGE 5 media.

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01997 Time Inc MEDIAWEEK November 24, 1997 http://www.mediaweek.com PAGE 3

Laura K. Jones AT DEADLINE

company -will be able to keep instead of handing over to the Meidel Renegotiates, Will Stay at Uni-USA Copyright Tribunal. In a span of 24 hours late last week, Greg Meidel resigned as chairman of Universal Television Group and then closed a Ameritech Gives Carat a Big Ring renegotiated deal with Universal TV's soon -to -be owner and Carat I043 last week won the estimated $100 million media buy- USA Networks chairman, Barry Diller. Meidel last Friday ing account of Ameritech, the Baby Bell that serves the Mid- agreed to become chairman and CEO of USA Networks' to -be - west. The business had been at Leo Burnett, which resigned the named TV production and distribution division-assets that accoun: b pitch another of the Baby Bells, SBC Communica- Diller will be acquiring from Universal Television early next tions. Antmirati Puris Lintas, which has the creative and media - year. Sources close to Meidel said he was contacted by Diller planning assignments, also pitched the media buying. Carat and Universal chairman Edgar Bronfman and was offered a ICG, whiDh is headquartered in Los Angeles, will service the "sweetened transitional package" to stay with the newly account from its Chicago office. Morgan, Anderson & Co. in remodeled USA group. New York assisted the client with the review and had contacted fewer than 10 shops. Morgan execu- Drugs, Remedies Push Ad Pages Up INSIDE tives declined to name the other contenders. Magazine ad pages were up 5.4 percent through October, to 184,998, according to the latest Pub- NBC Looks for Affiliate Buy -In lishers Information Bureau report. Revenue was A "voluntary" new investment partnership between up 13.2 percent, to $10.1 billion, for the same peri- NBC and its affiliates is in the works, according to od. Drugs & remedies continues to be a dynamic an announcement last week by NBC Television net- growth category; its spending in magazines for the work president Neil Braun and NBC affiliate board month increased 44 percent, to $23.5 million, over member and Pulitzer Broadcasting head Ken last October, despite the Food and Drug Adminis- Elkins. NBC has confirmed that it will work with its tration's decision in August to relax rules on TV 200 -plus affiliates in a "joint venture...charged with drug ads. The top three spending categories for investing in media, programming and technology the period were automotive, toiletries and cosmet- interests that have both a national and local content ics and direct response, all charting double-digit component. The transition to digital television and percent increases year-to-date, though toiletries Network wannabe the creation of Internet services are examples of and cosmetics was flat for October. Paxson faces tough sell areas that could be explored by the joint venture." 6 USA Today's Roush to TV Guide CNBC, Fox Bid for Rivera Matt Roush, senior teleN,i,ion critic of USA Today, LOCAL MEDIA At press time, CNBC's Geraldo Rivera was con- has been named to the same post at TV Guide. 16 sidering leaving the NBC -owned cable network Roush replaces Jeff Jarvis, who resigned to focus for a major position at rival Fox News Channel. full-time on his duties as editorial director of WASHINGTON Last week, Rivera signed a contract to join FNC Advance Publications Internet. Said Roush: "Hay- 18 to coanchor a nightly 7 p.m. newscast and host an ing grown up collecting TV Guide, there is proba- hour-long, prime -time interview program. As part bly no more exciting place for me to work." MAGAZINES of his FNC agreement, Rivera would also cover 20 breaking news for FNC and host four prime -time Operators Sign for TBS Conversion specials each year for the Fox broadcast network. 'IBS Superstation, which plans to convert full-time MEDIA PERSON But NBC has the contractual right to match to a cable network on Jan. 1, said it has signed Cox 38 FNC's deal. Communications, Jones Intercable and the Nation- al Cable TV Co-op to agree to the conversion. To- Maxim Editor McHugh Departs gether, the trio represents about 12.3 million subscribers. TBS Afteroaly four issues, Dennis Publishing's Maxim has a change has already gotten Tele-Communications Inc. and Time Warner at the tcp. Editor -in -chief Clare McHugh-about whom much Cable (the former owns a small stake in TBS; the latter controls was made for being a female editor of a men's title-resigned TBS) to agree to the conversion. Essentially the conversion will last week. McHugh wishes to "pursue other projects," said a let operators insert local cable advertising on TBS and will also Maxim representative. Deputy editor Keith Blanchard will serve force them to pay a higher subscriber fee to TBS, which the as actna editor -in -chief. McHugh declined to comment.

MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the last week of July and the second and fourthweeks of August and the last two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, New York, NY, 10036. Subscriptions are $125 oneyear; $215 two years. Canadian subscriptions $280 per year. All other foreign subscriptions are $280 (using air mail). Registered as a newspaper at the British Post Office.Periodicals postage paid at New York, N.Y. and additional mailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036. Editorial: New York, (212) 536-5336; Los Angeles, (213) 525-2270; Chicago, (312) 464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT 06813-1976. Copyright, 1997 ASM Communications, Inc. PAGE 4 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

MEDIA WIRE

hit -Per -View Rides Higher With Boxing a Ringleader Kids MayAffil More pay -per -view events were shown in 1997, but there wasn't a proportionate Sellers try to panic the market; buyers remain increase in revenue. Such was the verdict issued last week by Showtime Event NETWORK TV / By Michael Biirgi Television, the pay -per -view arm of Via- Though the kids upfront marketplaceare a lock. Among the programs acquired com's Showtime Networks in its busi- has moved earlier each year for themore recently are Pee Wee's Playhouse, Camp ness review of the PPV industry. Howev- last several years, the 1998 upfrontCandy and Heathcliff. The vintage programs er, PPV is expected to generate some season might break before the Christ- that will run on Family include the old Casper $1 billion in 1997, with a 34 percent mas holidays. The reason? It's expect- Dennis the Menace, and The Pink Panther. increase forecasted for 1998. Boxing ed to be a buyer's market for the first Also planned are both new and old episodes events were the breadwinners, account- time in years, and some of the major players in of Shining Time Station. Another buyer added ing for only 12 percent of the 121 events the kids marketplace are already dangling pack- that Family will be heavy on interstitial pro- but a whopping 62 percent of the rev- ages before clients and their agencies. gramming featuring veejays and music. enue this year. The whole addressable Several factors are influencing the mental- Among the new programming on Family universe (those homes that can order ity that this year may favor buyers. First, the is a new version of Captain Kangaroo, PPV) has grown about 45 percent this scatter market for kids has been soft all courtesyofSaban Entertainment, year to 29.4 million homes. year. Second, with the Family Channel which controls Family with News Pay -per -view distributors have been programming to kids from 6 a.m. to 6 Corp. One buyer said she was very encouraged by the positive numbers p.m. seven days a week-all new- pitched by Family on a generated in direct broadcast satellite found inventory to kids buyers- show called Monster Farm, homes, which tend to purchase events it's one more player buyers can but she confessed she did- with far more frequency. Twice as many position against the other play-\s n't remember whatit's DBS homes order PPV events or ers. Third, though there could be than cable homes, helped by the fact another 5-6 percent more dollars mingdetailsare that DBS homes have far more PPV working the market in 1998-about being kept close channels than cable can offer. But the $750 million was spent in the tothe vest. DBS universe accounts for only 6.7 mil- 1997 kids upfront-there Family, Saban lion subs. Michael Biirgi won't be enough,,e1 andFoxofficials advertising money t declined to Klein Takes WCBS-TV Helm; to fill all the avail- comment on able inven- the Family Search Is on for 1st Mate tory, schedule, at CBS station group president Jonathan which they Klein has inserted himself to replace long- plan to an- time WCBS-TV gm Bud Carey at the net- nouncepublicly work's New York flagship station. A attheWestern spokesperson for the station said that CableShow early Klein will continue to manage CBS' 14 Disney's Pepper next month. other owned TV stations in addition to his Ann is adding Fox Kids Network will redo new responsibilities at WCBS. A source spice to ABC's its schedule in February, hop- familiar with WCBS' plans said that Saturday lineup. ingto stem what's been a another executive may be transferred or least at '97 three-year slide in kids ratings. hired to serve as Klein's lieutenant at the prices. That Not only is it introducing shows such as Ned's means some play- station. If so, likely candidates are said to Newt and Toonsylvania on Saturday mornings ers could end up with include Jay Newman, vp/gm at Detroit that it hopes will have broader appeal to girls fewer dollars. CBS O&O WWJ-TV and Allan Shaklan, andyoungerkids,it's gm at CBS' Miami O&O WFOR-TV. Most kids buyers reached for revamping the whole on - this Carey's departure is illustrative of the story were shocked to be air look, said Maureen jarring changes that have racked WCBS receiving calls this soon about the Smith,seniorvpat in the last 13 months: It replaced its market but then went on to say that FKN. Also on tap is national and local sales managers and a Family Channel and Fox began making another iteration of the news director and fired seven longtime the agency rounds last week to give them PowerRange's, this a sense of Family's programming. Included anchors and reporters in what became time in outer space. known as "the Octo- (continued on paee 6) is a ton of off -net programming, both recent / "We're also putting and vintage, but not all the deals for the shows /in bigger orders for exist- MEDIAWEEK November 24, 1997 http://www.mediaweek.com PAGE 5

WB Sees Win Over UPN Earl No. 6 projects it could pass No. 5 in total viewers in season's 2d half NETWORK TV / By Richard Katz vary but ready to move propelled by ratings momentum, ad- middle America-type shows that UPN would ditional distribution and the launch like to emulate. He plans to broaden the web's of a fourth night of programming programming from its mostly urban -centered ing series," added Smith. Smith said ratings in January, officials of the WB shows to those with appeal to more main- increases at ABC and the WB Kids con- claim the network could surpass stream America. tributed to the ratings dips at FKN. But, she archrival UPN in total viewership "We're not going to do stories about trying added, "This tells me that broadcast TV to during the second half of this season. UPN to find a mate in Manhattan," Valentine said. kids is far from dead. It remains a healthy brass, led by new president Dean Valentine, "We're targeting everyone that doesn't live and strong business." dispute that claim, pointing to programmingbetween Battery Park and 96th Street and Meanwhile, Cartoon Network plans to moves that they expect will improve their net- between Beverly Hills and Brentwood." announce this week it is splitting to two feeds, work's performance. With the WB's 7th Heaven East and West Coast, effective in March. Car- When both weblets launched emerging as a legitimate hit- toon, which reaches close to 40 million homes, in 1994, UPN was miles ahead in the sophomore series peaked also will pick up a lot of Warner Bros. product ratings and distribution. But the at a 4.8 rating on Nov. 17- off the WB Kids lineup, said buyers. Included WB has grown steadily, while the pressure is on UPN to in its lineup is SupermanlBatman,Animaniacs, UPN has slipped. UPN earned a turn things around quickly. Beetlejuice and older Loony Tunes product. 4.3 household rating for the 1994- "So far this season, the WB Tiny Toons Adventures, currently on Nick- 95 season, dipped to a 3.1 the has done a little better," said elodeon, will join the Cartoon lineup in 1999. next year and inched up to a 3.2 Bob Igiel, U.S. director of The ratings race to date has Nick still in the for 1996-97. So far this season, broadcast for the Media Edge. lead with 58 percent of GRPs and more kids UPN is averaging a 3.3. The WB "But...Dean Valentine is a 2-11 across-the-board. But its ratings have lev- recorded a 1.9 in '94-'95, moved pretty smart guy, so I expect a eled off. Among broadcasters, Fox is slipping ahead to a 2.4 and then a 2.6 last Kellner:Modeling WB lot. It's a new team, so it will while ABC and WB have made gains. Most season. This season, the network on growth of Fox net take time." syndicated fare is slipping away, and Cartoon is up to a 3.0 average. In addition to the new Network said it's up 91 percent in kids 2-11. UPN still has a significantly broad -based series it plans to CBS, said one buyer, is not a major player, and stronger distribution lineup, but develop, UPN next fall will NBC deals exclusively in teen viewers. the WB is making gains on that add its fourth night of pro- "It's going to be an exciting market," said front as well. On Jan. 1, five gramming-asci-fimovie a major New York kids buyer, pointing to major -market Sinclair Broadcast- night. Valentine said that if his Family's arrival as raising the most questions ing stations will switch their affil- team can develop enough new in the market. "If Family has all this non -ani- iations from UPN to the WB. quality shows fast enough, mation viewing, will they bring new viewers to And on Jan. 20, the WB will UPN will also launch a fifth kids from PBS and other places?" launch a Tuesday -night schedule prime -time night next fall. The biggest kids player, Nickelodeon, as by moving its popular Buffy, the `i "We're going as fast as we usual won't reveal what it will do. Technically, Vampire Slayer (8 p.m.) over from can," the UPN chief said. Valentine: Call is out John Popkowski, executive vp of ad sales for Mondays and premiering the While WB has the for- for mainstream fare MTV Nets, could sit this upfront out, selling eagerly awaited Dawson's Creek ward spin now, it's just the only the 21/2 new hours of kids programming at 9 p.m. nature of the business that in prime time it just announced two weeks "It's like déjà vu all over again," said things could change. "WB has always had the ago. Popkowski has long-term upfront deals Jamie Kellner, WB chief executive. "What's better programming philosophy," said Allen that fill inventory into 1999. But every year happening now reminds me so much of Fox Banks, Zenith Media's North American before, he has gone back in to sign up the when it really started to happen." (Kellner media director. "But UPN realized they had a incumbents to another year extension. "We're and much of his senior staff at the WBproblem, they made a change, and I'm not not going to do anything different than in the worked together at Fox during that network's sure that the momentum the WB has now past," he said. launch in the 1980s.) won't be balanced off by the changes that Some buyers believe sellers are clearly try- While Kellner is modeling the WB's growth UPN is making." ing to promote a sense of urgency in the buy- plan on Fox's success, Valentine is looking to UPN's ratings advantage has been driven by ing community. But that may backfire. ABC for inspiration. Valentine plans to redi-two factors: superior distribution over the WB "The only way to move the market this rect UPN's programming toward a more "mid- and strong ratings for Star Trek. Voyager. How- year is if advertisers panic," noted Gary Carr, dle-class" vein, a shift that could involve major ever, Voyager isn't nearly as strong as it once senior vp and lead kids buyers with Ammirati changes in the network's schedule. The net- was. And the WB will improve distribution via Purls Lintas. "And they'll play right into the work president cited ABC shows such as Home the Sinclair stations and with the launch next

sellers' hands." Improvement and The Drew Carey Show asSeptember of its WeB cable affiliates. PAGE 6 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

MEDIA WIRE Buyers WaryonPaxNet massacre" in New York's tabloids. But the October Nielsen sweeps showed small Programming, pricing, positioningare major question marks improvements in WCBS' morning and TELEVISION /By Claude Brodesser afternoon newscasts. It gained three share points in those two time periods. In Media buyers had a collective entiate itself from Lifetime and USA?" asked recent months, WCBS has upped its story response of "show me" to Pax- Howard Nass, senior vp and corporate direc- count with a "more news in less time" son Communications Corp.'s tor of broadcast at TN Media in New York. approach. -Claude Brodesser announcement last week of its "Once you go to niche programming, your planned fall 1998 launch of ratings get very, very small." In (West for Women 25-49, PaxNet, a family -oriented sev- Company chairman Lowell "Bud" Paxson enth broadcast network. "I'm not particularly L.A. Station Sheds Deejays said that he expects to turn a profit on the impressed yet," said Allen Banks, executivenetwork "in four months" after its September Chancellor Media Corp. sounded off with vp and North American media director at 1998 launch. The network will rely heavily on a new format for KIBB-FM 100.3 in Los Zenith Media. "What I like is that they have local advertising sales and will own all of its Angeles last week. Replacing its former identified a niche [women 25-54]. But it's hard programming. Dean Goodman, PaxNet pres- urban dance format is an urban adult con- to build a network on one show and rumors of ident, said that first -year revenue is projected temporary approach that emphasizes '60s others. [Paxson] is going at $400 million. and '70s music and is targeted to Latino to have to scratch for pro- Advertising execu- and other females in the 25 -to -49 -year -old gramming." tives said those predic- demographic. With no on -air talent left Many TV buyers not- tions are quite optimistic. from the old KIBB, Chancellor senior vp ed that last week's long - One exec called the prof- and regional manager John Madison anticipated statement by itability expectation "sta- emphasized that the format change marks Paxson was short on de- tistically questionable." a fresh start; KIBB previously catered to a tails. "It's all very hazy- But they are willing to younger demographic. the numbers seem to be a give Paxson a chance. And although the outlet is currently little off the wall," said Ready for prime time: Paxson (left) "We will look at it, but it deejay-less (local listeners introduce the Walt Staab, chairman ofwith Touched star Roma Downeywould have to be priced music of such artists as War and Gloria SFM Media in New York. and Promised's Gerald McRaney extremelyefficiently," Estefan), new station vp and general man- "I don't see this as a ma- said one major TV buyer. ager Bob Visotcky said: "It's all by jor player either nationally or locally." "I don't think they have the right stations." design...We're going to let the music talk Paxson has acquired rerunrightsto Paxson has built the backbone of the network for itself right now. We did extensive Touched by an Angel to anchor its prime -time with 70 independent UHF stations that the research and found there's a tremendous schedule, along with Promised Land andcompany has acquired in the last year. hole for 25 -to -49 -year -old females, espe- Dave's World. But the network will air in- Other agency execs said that PaxNet will cially Latinas." fomercials and programming from Paxson's add to the clutter on America's television While the talent lineup is being solidi- Christian Network to fill its overnight andscreens. "With cable and all of these other fied, KIBB execs said, listeners can partic- weekend day parts. stations, there are too many [options]," one ipate in a contest to name the station: the PaxNet's narrow focus on women will be a buyer noted. "[Paxson] is putting this pro- provider of a moniker that best fits the sta- challenge in building a broadcast network, gramming at 8-10 p.m., smack in the middle tion will get a $25,000 Christmas Eve pre- buyers said. "How does [the network] differ- in prime time, and they will get creamed." sent. -Rachel Fischer

Raiding Party:ESPNBids To Clean Time Inc.'s Clock ESPN Magazine, a new sports biweekly Dailies Joined in Jersey set to launch in March, announced a string of high-level hires last week, The Record' of Bergen County buysa paper in nearby Passaic many of whom have worked for Time NEWSPAPERS /By John Consoli Inc.'s rival weekly Sports Illustrated. "We've now got a staff at the top of our Culminating a deal first proposed Now under the same ownership, the masthead that can hold its own against two years ago, Macromedia Inc., Record, 46,089 daily circ, and the Herald & any magazine in the country," said edi- parent company of The Record, ofNews, 52,716 daily circ, will compete in a tor -in -chief John Papanek. Steve Wulf Bergen County, N.J. has acquired"healthysiblingrivalry,"accordingto was named executive editor and will the daily North Jersey Herald &Macromedia president Malcolm Borg. The work with Gary Hoenig, the book's oth- News of Passaic County, N.J., andHerald & News, formerly The Herald News, er executive (continued on page 8) 11 area weeklies from Denver -based Medi- was once one of the largest papers in the aNews Group for approximately $45 million. state and as recently as the mid -1970s had a er thought I'd be in Playboy',

Leslie Borrok likes to keep her finger on the pulse of contemporary life. And as Advertising Director for PolyGram Records, that includes just about everything in entertainment.

Which is why she's both a I1/4yboy reader and an advertiser.Playboy readers are serious music lovers with adventurous

tastes-everything from rock to jazz, world music to classical.

Last year. Playboy readers bought 'wary 50 million tape, CD's and records. And Playboy reaches 1.8 million him), buyers of recorded music. That's more than any other men's monthly magazine.

So if you're looking to produce a bit of your own, advertise where the bits are made. Playboy.

SOURCE - 1997 Spring M ,':)1997 Playboy Leslie Borrok Director, Advertising Po ly Gram PAGE 8 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

Ileraldptiews ffialoTibie;i7a:itrida; MEDIA WIRE daily circ exceeding 100,000. 1.1...MENg to his competitor and use Herald & News owner William the money elsewhere. "If Dean Singleton, president and CEO we could not cluster, we felt editor. Wulf spent 20 years at Time Inc., of MediaNews,firstapproached we'd let ourselves be clus- including 17 years as a writer and editor Borg two years ago with an offer to tered," Singleton said. at SI, and, most recently, three years as sell, but his asking price was too One market where Sin- a senior writer at Time. high, Borg said. A subsequent meet- gleton is looking to add to New managing editor Lynn Criman- ing took place a year ago, and with a his existing cluster is in Los do formerly served as assistant m.e. at more palatable sale price, discus- Angeles County, where he Time Inc.'s Money and operations sions went forward. A deal was ownsfour newspapers, director at SI. Nik Kleinberg, who was reached during the summer but a = including the recently ac- with SI spinoff SI for Kids, first as decision by both parties was made to quired Long Beach Press - director of photography then as director getapprovalfromtheJustice The Herald & News has Telegram. Singleton is of television and new media, has joined Department before announcing the shrunk in recent years. reportedly interested in the ESPN Magazine as director of photog- deal so as not to disrupt operations Los Angeles Daily News, raphy. Former SI and SI Presents art at the Herald & News; approval was necessary which went on the block last month. director Darrin Perry will serve as because the acquisition increases significantly Singleton said the N.J sale was not made to design director of the new book. And the dominance of Macromedia in Northern raise cash but that the money "will certainly Tom Friend, West Coast sports corre- N.J. The Herald & News reaches an audiencego toward buying something...Certainly we'd spondent for The New York Times, will that does not overlap much with the Record's, be interested in adding another daily in Los be an L.A.-based senior writer for and the paper is said to be profitable. Another Angeles County." ESPN. -JeffGremillion key to the deal, said Borg, was inclusion of the Borg said there are no planned staff cuts at 11 weeklies that distribute in parts of fivethe Herald & News and that funds will be Miami Herald, TV Station counties. Those papers, Borg said, have a made available for enhancements to the paper. combined ad revenue base of about $25 mil- The Herald & News will be printed at the Team for Peek at News Action lion. Record's plant and eventually combined ad Silver King Broadcasting's Miami station, Singleton said the future of his chain is packages will be offered. The Herald & News WYHS-TV, has struck a deal with geared toward owning clusters of newspaperswill also revert to a standard broadsheet size Knight-Ridder's The Miami Herald to in particular markets. Realizing Borg would from the narrower page sizes adopted two jointly produce a local news show that not sell the Record, Singleton decided to sell years ago to save newsprint cost. offers a behind -the -scenes look at the newspaper. Tentatively called "City Desk," the show will focus on area inves- tigative news stories and will showcase the interaction between reporters and editors TeleVest Bulking Up for PaG covering them. "We're likening it to Lou Grant meets Winner in huge media consolidation to hire buyers from Wells COPS. It's a hybrid news product...cap- turing the moral, ethical and legal dilem- AGENCIES/ By Sloane Lucas mas reporters might go through in the As part of the spoils of victory in the ing saavy. week of covering a story," said Sue $1.2 billion Procter & Gamble TeleVest, a unit of the MacManus Group, Kawalerski, WYHS news director. media consolidationlastweek, was already the agency of record on P&G's Kawalerski added that a pilot is being TeleVest is absorbing the cable TV $775 million network, spot and syndication shot but a launch date has yet to be deter- buying staff from Wells BDDP that buying account. TeleVest adds some $200 mil- mined. had been devoted to P&G. lion from Wells. Meanwhile, Miami media buyers said "There was a very good fit between a pro- Daryl Simm, P&G vp of media and pro- that the idea of "hyper -local" is interest- spective need we had and the staff they had," gramming, said the shift "make[s] us more ing. "I see this as an opportunity to said Irwin Gotlieb, TeleVest president and effective and efficient in our media planning reach an upscale market," said Leroi CEO. Sources said that 18 Wells employees and buying." Donald, a media buyer who regularly will move to TeleVest's New York office in Some media planning assignments will be purchases spot TV ad time in Miami for January and that TeleVest will acquire some moved from P&G's brand agencies to Tele- New York- based Zenith Media. Howev- proprietary software from Wells. Vest, which previously only handled buying, er, another buyer, a New York-based In return, Wells has received payment above sources said. media supervisor who buys the market and beyond what the agency had already earned A driving force behind the review was Proc- regularly, expressed reservations: "The through its work for Procter & Gamble, sources ter & Gamble's desire to import European [ratings] in news are largely two's and said. optimizer software-which manipulates audi- three's. If they're [Miami audiences] not TeleVest and Wells said in September that ence measurement data-to the U.S. market. interested in news itself, they're not they would join forces to pitch the P&G ac- Sources said the contest came down to going to be interested in how it's put count. On its own, Wells was not viewed as aTeleVest and Leo Burnett. Zenith Media and together." -Claude Brodesser viable contender for the entire account, but Grey also pitched. -with Hank Kim and

the shop was valued by P&G for its cable -buy- Kevin McCormack 1111

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per episode and make any kind of profit in the back -end [daily rerun stripping]?" Many Pieces of the Action That grim scenario also could dim the out- look for some of the 14 action series currently Warner, Universal, Rysher mull new entries to crowded genre in various stages of development. The only action series that have been green -lighted to SYNDICATION / ByMichael Freeman enter the 1998-99 market so far are PolyGram Syndicators know it takes more than Bernstein said one reason to look at cable Television's The Crow: Stairway to Heaven and throwing leather bustiers on Amazon for the Highlander spinoff is the "high -fat, Pearson/All American's Kickboxer and the Kid. women to make a hit drama series. high -cholesterol" weekly market, with 27 hour- The stellar success of Twentieth Television's Sure, Xena and Hercules are thriving long action series currently airing in syndica- off -network rollout of The X -Files has raised with a mix of babes, beefcake and tion. That alone may explain Bernstein'sthe bar of success even higher for original fantasy, but the cloning process com- guarded response to speculation that Rysher action hours. X -Files is flattening its first -run mon to TV is creating a programming glut that may team with Jim Henson Productions to dis- action competition with an 8.4 rating average could drag down the entire action - tribute a big -budget sci-fi this season (NSS, Sept. 8 -Nov. 2). Only a hand- adventure category. series called Space Chase, ful of first -run series are averaging above a 3.5 Of the more than two dozen touted as "Star Wars -meets - rating, with Universal's Xena (5.7 rating) and action -adventure series on the air, Independence Day." Hercules (5.2), Paramount's Star Trek: Deep 19 are currently performing under "I love what I've seen ofSpace Nine (5.1), Tribune's Gene Roddenber- the 3.5 rating threshold syndicators it [Space Chase], but it just ry's Earth: Final Conflict (4.6) and All Ameri- aim for on first -run production may be too expensive to do can's Baywatch (3.5) clearing the key threshold. for this kind of market right "A lot of syndicators who are paying us co- budgets. More alarming is that I now," Bernstein said. "But op compensation to carry their hours must close to half of the weeklies -13 z series-are performing at below a with the average action ser- realize they have loss leaders domestically," 2.5 rating average season -to -date. ies doing a 2.5 or lower, the noted a major station -group programming ex- Yet those unexciting numbers question is, can we ever hope ecutive who requested anonymity. "I just hope are not stopping several of the ma- Stone's debut in TV is to cover production costs at they keep them coming, because we can use

jor players-and some newcom-an actioner for Warner.$1.3 million to $1.5 million the money." ers-from joining the action -adventure fray. Universal Television, producer/distributor of Xena: The Wanior Princess and Her- cules: The Legendary Journeys, is contemplating two spinoff projects, Amazon High and Young Hercules. Both teen -oriented series could launch in September 1998 or January 1999. Sta- tion rep sources said the shows may go the cable route now that USA Network and Universal TeChr:IgY TV have been bought by Home Shopping Net- work chief Barry Diller. Universal programming executives were unavailable for comment M7,17kellg haS on the status of the two spinoff projects. Warner Bros. has turned to noted filmmak- er Oliver Stone, who, in his first stab at TV, is fronting a new fantasy series called Witchblade. Calight The weekly project is based on a popular com- ic strip about a female cop who attains super- natural powers upon her discovery of an ancient sword. Columbia TriStar is taking a si- rinil tern milar tack with a new Pamela Lee (Baywatch, Barb Wire) series called UP., which stands for Valerie Irons Protection. Both shows could enter http/www.marketingcomputers.com the market in September 1998 or January 1999. Rysher Entertainment, the Los Angeles- based independent distributor, is also develop- We've upgraded your link to the world of technology marketing with the ing a female spinoff of its 6 -year -old Highlander new MC Web site. To keep it new, we're updating our series. Ira Bernstein, Rysher's president of MCNews every Tuesday and Thursday. Log on today, domestic distribution, confirmed that the Cox and start using technology to get ahead.... you know, Enterprises-owned company is developing the like you're telling everyone else to do. TECHNOLOGY MARKETING INTELLIGENCE Highlander extension for either a syndication or cable run. Bernstein said he is in talks with USA for a cable run. tothey've Readerstheir Journalsexperienced often developthat's since as an intense earlyemotional childhood. as anything attachment Theytoteand spend reachit around nearlyout withfor anit themas hour much alla day overfor absorbedsucco- town, as innews. it, Thistakedangerous awaycan make someone's not it extremelyto advertise Journal, dangerous there. and even to more try to blankie n05 +s, Company, Inc All Rights Reserved PAGE 12 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

TV SPORTS By Langdon Brockinton MEDINIEEK

Editor-inChief: Craig Reiss Editorial Director: Eric Garland Roadto the Final Four Editor: William E Gloede Executive Editor: Brian Moran Deals with two new advertisers boost CBS' college -hoopsgame plan Managing Editor: Dwight Cunningham News Editor: Michael Biirgi Departments Editor/Copy Chief: Anne Torpey-Kemph CBS is said to have moved At the core of ABC's Champi- Washington Bureau Chief: Alicia Mundy about 65 to 70 percent of onship Series are the four major Editor-atLarge : Betsy Sharkey its '97-'98 college basket- bowl games: the Rose, Sugar, Or- Senior Editors: l.angdon Brockinton, Michael Freeman, Richard Katz ball inventory, including ange and Fiesta. ABC has exclusive Reporters: Claude Brodesser, Rachel Fischer, Jeff Gremillion both the regular season television rights to those bowls, in- 10: New Media: Editor: Catharine P. Taylor; Senior Reporter and the NCAA tourna- cluding the national championship (Adweek):Laura Rich; Reporters(Mediaweek):Anya ment in March. Honda has agreed Sacharow;(Brandweek):Bernhard Warner bk. matchup, each January from 1999 Media Person: Lewis Grossberger to return as the presenting sponsor through 2002. A national champi- Design Director: Trish Gogarty Managing Art Director: Christine Goodsir of CBS' Prelude to a Championship, the pre- onship game between the No. 1- and No. 2- game show for the network's March 30 prime - Photo Editors: Al,I LI Kittler, Kim Sullivan ranked teams will be rotated each year among Assistant Photo Editor: Amy Moskowitz time broadcast of the NCAA title matchup. Asthe Rose, Sugar, Orange and Fiesta bowls. Circulation Director: Christopher Wessel CBS began to accelerate its college -hoops sales Assistant Circulation Mgc Audrey Numa efforts last week, the Honda deal was one of a NFL Filmswill team with ESPN's Classic Mediaweek Online: Salcs,Customer Support Mgr: Bryan Gottlieb

number of agreements that the network struck Sports Network to coproduce a one -hour Regional Sales Directors: Los Angeles: Ami Brophy. Midwest: Sherry with incumbent advertisers. CBS, industry Boston: Ron Kolgraf: Category "Imagers: Television Iinda prime -time special commemorating the 25th New Media Jody Siano. Print Jeffrey S. Whitmore; kcovnt sources said, also has cut major college basket- anniversary of the Miami Dolphins' perfect Managers: EAST: Karlene Diemer Bryan I lack myer, Robert W. Jones; Los Angeles: Wendy Hudson: CLASSIFIED: Publisher: Harold Itzkowitz; ball deals with two advertisers that did not buy season in 1972. A telecast date has yet to be set, Sales Managers: Julie Azous, Wendy Brandariz, Christie Q. Manning; commercial time last season: Microsoft andbut John Collins, NFL vp of programming, said M. Morris, Karen Sharkey, Sales Reps: Sarah Caddish Stacey Tilford; Isuzu. Details of those deals were not disclosed. that Dec. 29 is a possibility. Classic Sports will Sales Assistants. Michele Golden, Zalina Walton

Accounting for a sizable use the special to kick off a Marketing Services Manager: Chris Heyen portion of the ad time are ad- series titled Classic Reunions. Special Events Manager: .1iiAandra Scott -Hansen Promotion Art Director: Jeanne Geier vertisers that signed multiyear In addition to containing Promotion Associate: Matt Pollock agreements dating back to last Dir of Manufacturing Operations: Jim Contessa highlights of the Dolphins' Production Director: Louis Seeger season and before. Anheuser- 17-0 season, the show will like- Pre -Press Production Mgr: Adeline Cippoletti Busch, Nike and General Mo- Production Mgr: Iflise Echevarrieta ly bring together coach Don Assistant Production Mgr: Matthew J. Karl tors, via long-term deals, each Shula and several members of Pre -Press Assistant: Ed Reynolds will have significant exposure his '72 squad to "relive their Scanner Operators: Dock Cope, William Levine on CBS' college -hoops cover- glory moments," Collins said. Deputy Editor/Nosiness Affairs: age this season. Sources said This will be NFL Films and John J. O'Connor Vice President/Executive Editor: CBS is seeking price increases Classic Sports' second collabo- mirew Jaffe of "just under 10 percent" on ration on an original produc- Vice President/Creative Director: a unit -cost basis. tion. Game Breaker. The His- Wally Lawrence It Vice President/General Manager: remains to be seen tory of the NFL on Television, a LOUIS 1,1,101:1 whetherthe1998 WinterMarching toward March: 90 -minute special, will pre- Vice President/Marketing: Olympic Games will have anMiles Simon of defending miere in January on CSN. effect on CBS' basketballNCAA champs Arizona Senior Vice President/Marketing: Kenneth Marks sales. The Games, which will NBC has begun approaching Executive V.P./Group Publisher: air in February on CBS, have siphoned hun- advertisers, offering what's left of its NBA com- Michael E. Parker dreds of millions of ad dollars out of the sports mercial inventory for this season. The network Executive D.P./Editor-in-Chid Craig Reiss marketplace. Consequently, the possibility is said to be seeking price increases, on a unit- Presided: exists that some Olympics advertisers may cost basis, of about 12 percent above last sea- Mark A. Dacey have less money available for other sports-son's rates. About 70 percent of NBC's invento- Chairman, John C. Thom, .11 Chaamaaim Comm., kV Pendleton Tudor such as college basketball-early in 1998. ry on NBA broadcasts was sold through multiyear deals struck prior to the 1994-95 season, the BPI COMMUNICATIONS Hondais in talks with ABC regarding a spon- Chairman j Ifi start of the network's current four-year rights President Jr Chief Becalm Officer John Babcock, Jr. sorship of the network's new College Football deal. NBC this month re -upped for another four Executive Vice Presidents: Rob,' J. Dowling, Martin R. Feely, Howard Lander Championship Series, which kicks off next sea- Years, paying $1.75 billion. Sr Vice Presidents, Georgina Challis, Paul Curran, Mark A. Dacey, Anne Haire, Rosalee Lovett son. "We're in the final stages of negotiation," While NBC does not begin its NBA cover- Vie Ptesiimitx Glenn Heffernan Paul Sellers, national advertising manager at age until Christmas, Turner Sports began its American Honda, said last week. Sellers de- cable telmasts last month. Turner is said to have clined to discuss details of the potential deal. sold 90 percent of its ad time for the season. III #1 with A ui 18-34 #1 with Adults 18-49 #1 with Adults 25-54

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localedia JACKSONVILLE, FLA. SALT LAKE CITY

GENERAL ASSIGNMENT TV STATIONS/CABLE TV RADIO Langdon Brockinton Claude Brodesser Rachel Fischer

JACKSONVILLE/TV STATIONS solved." And Jerald Fritz, vp for strategic and legal affairs at Allbritton, said he expects that Ratings Quagmire Confounds Buyers any other problems stemming from cable - channel overlap should be soon resolved. -CB MEDIA BUYERS FOR JACKSONVILLE, FLA., ARE The rush to get on the air was "a horrible virtually flying blind when it comes to local TV mistake," as one buyer termed it. WJXX was ratings. And the situation, they say, won't get plagued by regulatory problems, a weak signal JACKSONVILLE/NEWSPAPERS any better anytime soon. "It's been a night- and channel overlap by its cable carrier. mare," said Babs Lovern, senior media buyer at Meanwhile, Allbritton execs are pushingJags Help Times -Union the William Cook Agency in Jacksonville, for a solution. Part of their strategy is to cov- adding that "everyone's in a kind of limbo about er the market with two ABC affils: On itsBecome Fatter Cat Are the [ratings] numbers true?'" northern border, it programmed WBSG, a MANAGEMENT AT JACKSONVILLE'S FLORIDA Other buyers confirm the ratings predica- Brunswick, ment, caused in part by viewer -confounding through an LMA with local owners; on its Football League franchise, the Jaguars, for changes made in February when Richmond, southern border, it programs WJXX. much more than being a Super Bowl con- Va.-based Media General's WJKS-TV, the Jim Church, WJXX news director, main- tender in only their third season. That's market's limping ABC affiliate, lost its affili- tains that "our technical problems have been because the Jags are a big reason that the dai- ation and switched to the WB network (changing its call letters to WJWB). Even a recent yearlong experiment by MediaOne, SCARBOROUGH MEDIA PROFILE: JACKSONVILLE, FLA. the local cable system, to provide more -accu- How Jacksonville adult consumers compare to those in the nation's top 50 markets rate viewing numbers via cable monitoring Top 50 Jacksonville Jacksonville has apparently flopped, media buyers said, Markets % Market % Market Index (100=average) charging that the new system failed to take MEDIA USAGE into account broadcast TV stations. Read any daily newspaper (average issue) Two other factors are further complicat- 58.8 49.9 85 Read any Sunday newspaper (average issue)68.5 ing matters. First, Nielsen Media Research 60.4 88 Total radio average morning drive M -F 25.5 21.9 will start metering in June 1998-a practice 86 Total radio average evening drive M -F 18.2 17.5 96 that typically upsets the ratings applecart by Watched BET past 30 days 8.0 12.2 153 boosting underreported upstart affiliates and Watched CNN past 30 days 44.3 51.9 117 shrinking well -established, major network Watched Discovery past 30 days 45.4 49.8 110 affiliates.Secondly, there's the arrival of Watched ESPN past 30 days 38.4 45.9 120 WJXX, the new ABC affiliate owned by Watched MTV past 30 days 23.6 20.7 88 Washington -based Allbritton Communica- Watched TNN past 30 days 25.0 32.1 128 tions. But as WJXX was ramping up, some Watched TNT past 30 days 42.2 49.1 116 Watched The Weather Channel past 30 days ABC Network egos apparently got in the 42.5 56.6 133 Subscribe to any online service 16.2 way. "The divorce [between Media General 13.3 82 and ABC] at former WJKS wasn't due until DEMOGRAPHICS Age 18-34 April 1," said Mike Liff, vp at the newly 34.1 34.2 100 reflagged WJWB. But Liff said that the deci- Age 35-54 38.9 39.0 100 Age 55+ sion to begin dropping ABC programming 27.0 26.8 99 that interfered with the WB fare had ABC HOME TECHNOLOGY execs so angered that they pulled the affilia- Connected to cable 75.4 82.6 110 tion early, in February 1997. That meant that WJXX had to be on the air, and fast. Source: 1996 Scarborough Research -Top 50 Market Report MEDIAWEEK November 24, 1997 http://www.mediaweek.com PAGE 17

ly's national ad revenue is up 10 percent to 12supposedly behaves like adults-adult con- SALT LAKE CITY/TV STATIONS percent this year, said Ray Dallman, director temporary, that is. The mudslinging began of sales and marketing at the Times -Union. with a format and call -letter change at WIVY- NBC Affil Fills Role He declined, however, to quantify the paper's FM, which last month became WMXQ-FM national ad revenue, except to say that it's an and revamped its format to an AC mix ofOf Ratings Shield -Bearer \ "eight -figure" number. "Having an NFL tunes from the 1970s, '80s and '90s. As NBC STANDS ITS GROUND tir franchise has given the city a lot of national Before its makeover, WIVY was "copyingCongress in its battle over content ratings, at exposure," Dallman explained. us," charged Buc Weatherby, the general man- least one network affiliateis giving some "Some advertisers actually target the 30 ager at WEJZ, the market's AC leader.up-andseeminglywiththenetwork's NFL cities," added Carl Cannon, publisher Another local radio veteran, Linda Byrd, vpapproval. Enter TVWise, a nightly on -air of the Times -Union, whose parent compa- and gm of Jacksonville's six Clear Channel sta-prime -time ratings capsule produced by KSL- ny, Augusta, Ga.-based Morris Communi-tions (formerly Paxson), also singled outTV in Salt Lake. The two -minute segment cations,isa privately held concern that WMXQ. "They shift it to the right and to thepremiered Nov. 3 as "a combination of pro- owns about 30 newspapers. left," said Byrd. "And they advertise it as 'the motion and information," a KSL exec said. Though Jacksonville ranks as only the new.' But they're playing the same old BillyThe new content -ratings segment may pro- 54th -largest market in the U.S., the Times - Joel. I can't quite figure out what they hope tovide some insight into how NBC might try to Union has found its way into the marketing accomplish with this change." placate angry voices on CapitolHill-voices plans of more national advertisers. Spend- With commute times sharply growing, like Sen. John McCain's (R -Ariz.) and Rep. ing hikes by firms in the highly competitivedutifully employed, licensed -to -drive grown- Ed Markey's (D -Mass.)thatthreatento telecommunications industry, such as Bell- ups are just the types that adult -contemporary review all licenses held by NBC O&Os and South and AT&T, also have helped spur the radio executives want to befriend. "We're all affils if the network fails to provide expanded paper's national ad sales this year. Total ad trying to get [more] into that market [of adults guidelines to help parents shield children revenue at the daily will be up about 5 per- 24 to 54]," said Les Samuels, market manager from violence, adult situations and language. cent in 1997, buoyed by a strong showing in for Covington, Ky.-based Jacor Communica- Once NBC realized TVWise "wasn't a theclassifiedarena, which accounts for tions, which owns five radio outlets in the Jack- `Don't watch this show because...' type of almost half of the Times -Union's ad intake. sonville area. announcement, NBC approved," said a sta- Retail ad sales have grown slightly, despite a Cat Thomas, operations manager for Jack-tion source. (NBC is the only one of the six shakeout in the local marketplace that has sonville SFX stations, would not address com- broadcast networks to balk at additional con- left several companies belly -up. Those shut- ments from his competitors. WIVY, he said,tent ratings.) Further, NBC sources said, the downs probably cost the paper about $3 mil- was suffering from "past baggage...It just was- network has sent a memo to all affiliates lion in business this year, Cannon said. n't producing the kind of success we hopedoffering more information on TVWise. NBC As part of its effort to generate new rev- for." Thomas is hopeful about the fate of is also said to be offering KSL advance pro- enue, the Times -Union last summer launched WMXQ, which is launching a promotionalgram information about its prime -time line- what Cannon calls "a select -market advertis- billboard campaign this week: "I wouldn't up, a source at KSL said. ing vehicle": A packet of print ads is deliv- expect to see [solid ratings information] until According to execs familiar with the TV ered weekly via mail to as many as 150,0(X)January. But we believe in it. It's not going tomarket, heavily Mormon Salt Lake City is "a households that don't subscribe to the daily. be easy to take listeners from EJZ, of course,community that is more conservative and less "We knew we needed to be more com- but we have some of the best minds in the busi- heavily cabled, [and] therefore watches more petitivein thedirect -mailcategory," ness helping on this one." over -the -airtelevision"-keyreasonsfor explained Cannon, adding that the new ven- Indeed, WEJZ will be hard to beat. TheKSL's content preview. "The NBC guys had ture is generating about $65,000 in weekly station-which is not owned by a huge con- asked us questions about whether or not we've sales. Advertisers can use the program to glomerate but by the small Renda Broadcast- got the name `TVWise' trademarked [They target certain households and to expand ing-carries clout and gets some of the locale's do]-and if we might let them use it, but no their reach beyond the Times -Union's pene- top ad dollars, said media buyer Babs Lovernfurtherdiscussionshaveoccurredsince tration. On weekdays, the paper reaches only of Jacksonville's William Cook Agency. Still,then," the KSL source said. about 50 percent of metro -area homes. the top spot in the market teeters between Nancy Paul, media director at Salt Lake's In 1998, management also will focus on Jacor's country warbler WQIK-FM and theScopes -Garcia -Carlisle, lauds the effort as improved customer service to help boost album -oriented rock outlet WFYV-FM."very, very, good PR" and a resource for par- weekday circulation by 10,000. Daily circPopular among Jacksonville's young adult ents. but still calls it "censorship on the gen- now stands at178,000, Sunday circ atmales-what one local tlerside."Shecau- 245,000. -LB radio exec called "the tioned against Howard Stern crowd"- W46"C, assuming that advertis- WFYV is one of six sta- WISe ers would jump right JACKSONVILLE/RADIO tionsinthemarket ....melamineI. YON 7:°0 into shows with contro- owned by New York's Parental Guidance Suggested versial topics. "We buy Adult Contemporary SFX Broadcasting. forCoca-Cola,and Thatcompanywas there are some shows Makes For Angry Waves recently acquired by that, warning or not, As RAPID CONSOLIDATION IN RADIO TAKES Hicks, Muse, Tate & www.ksl.com 0,414 they'renotgoingto hold in Jacksonville, competition apparently is Furst for its Capstar advertise in," Paul

down -and -dirtiest in a format where everyone subsidiary.-RF TVWise: NBC's world is watching.said." -CB PAGE 18 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

WASHINGTON AlicialViundy Cable's New Comeuppance In April, Decker Anstrom, committee on Communications, Rep. Billy Tauzin (R - It's an election presidentoftheNational La.) has even stronger feelings. "No one wants regula- CableTelevisionAssocia- tion," said his aide, Ken Johnson. "But he believes firm- tion, launched a sound bite ly that if there is no competition, rate regulation may be year, and Congress at the nation's broadcasters the only answer." Coming from a deregulatory Republi- and the terms of their digital can, these are fighting words. license agreement with the Where is Anstrom in this maelstrom? Preparing a is looking to foster government: "Today's FCCmajor PR campaign for December and January on decision to give away valuable public spectrum for free Washington -area TV stations. "We haven't done a good makes the sale of Manhattan for a few beads look likejob telling our story," said Anstrom. "We need to tell competition-and a hard bargain." the public about the positive achievements of cable- That was one of many occasions in 1997 whenmore choices,bettertechnologyand,aboveall, Anstrom and the NCTA could revel in the networks'improved customer service." A series of issue ads is just lower prices public discomfort. But those heady times are about to one of the planned tactics, said Anstrom, who conced- end. As we go into 1998, members of Congress and the ed: "Anytime we raise our prices, it's a concern to our Federal Communications Commission are losing inter- customers-and Congress." est in broadcasters (well, it is an election year). Cable is McCain sees DBS as the leverage to force cable to now Public Enemy Number One. rein in its rates. But a recent decision by the Copyright The legislative agenda for the next session of the Sen- Authority Royalties Panel raised the cost of re -broad- ate and House starts with a series of moves, one particu- cast programs for DBS from 6 cents per subscriber to larly radical, designed to beef up cable's new competi- 27 cents. Cable pays only about 8 cents. So just before tor-DBS. And there will be more hearings on why the Congress recessed two weeks ago, McCain and Tauzin telecom bill has failed to deliver stable cable rates. introduced bills to stay the CARP ruling until at least Meanwhile, the FCC isunder pressure to controlJanuary 1999. (The DBS lobby, Satellite Broadcasting cable-new chairman William Kennard is reviewing aand Communications Association, has filed two suits in petition from the Consumers Union and the Consumer Federal Court to stay CARP.) Federation of America to put a lid on cable rates. "That's one of the first things we're going to address Though Congress undid the previous FCC chairman's in the next session," said McCain. "We have to help DBS regulation on cable rates, the costs to consumers in the be competitive with the cable industry. We can't have the 18 months since Telecom passed have risen so rapidly Library of Congress (which managed the CARP deci- that the FCC may find politicians more sympathetic to agency activism now. "Cable's left a bad taste with Congress," explained a Sen. John McCain Senate staffer who would not speak for attribution, (r.) is squaring off describing the new mood. One reason is that during the against the NCTA's telecom debate in 1995-1996, cable relentlessly lobbied Decker Anstrom. Congress for the right to enter the phone market, and several politicians went to bat for the NCTA. But after the bill was passed, cable dropped the ball. Then there's been a spate of rate raises, causing voters to complain to their representatives. Finally, at a time when Congress is prodding the broadcasters to develop HDTV, some cable systems, such as TCI, say they are looking to increase the number of channels carried by systems, even if it means diluting their transmission's sharpness. "Fuzzier pictures at higher costs?" asks Gene Kimmelman, head of the Consumers Union. "What's wrong with this picture?" "Right now, with cable, Americans have the worst of all possible worlds-an unregulated monopoly," said Sen. John McCain (R. -Ariz.) in an interview. The chairman of the Senate Commerce Committee added: "The problem is that cable companies do not have viable competition. We've got to give other industries an opportunity to compete." The chair of the House Sub- MEDIAWEEK November 24, 1997 http://www.mediaweek.com PAGE 19

sion) raising the casts of satellite services like this." Time Warner, Viacom, Universal-and the NCTA. The DBS empowerment initiative doesn't stop there. Cable's in an awkward spot here, because if the CARP The CARP issue and a series of news stories on how rates jump up for DBS, rebroadcast rights will surely be cable rates will continue to rise,largely because of raised for cable. sports packages, have given impetus to an unexpected Anstrom argues that rising programming costs have move in Congress to explore letting DBS go head -to - driven up cable rates-but that's not flying with either head with cable by allowing it to beam local programs. McCain or Tauzin. McCain noted that giants such as In a Nov. 12 hearing before the Senate Judiciary TCI provide some programming, so they control prices, Committee,Sen.PatLeahy(D. -Vermont)asked which they then complain are pushing up their costs. Anstrom a loaded question: Would the cable industry "They blame programmers, when they are the program- object if DBS were put on an equal footing-in othermers," he said. Meantime, Tauzin is worried about off - words, ifit could transmit local stations. Anstrom the -charts costs for sports packages-and the controver- gamely said "No." sial issue of bundling. "It's a dysfunctional market," said "1 think we were all pleased with his public answer," Johnson. "NFL viewership is going down while prices said Edward Burns, an aide to Leahy, "but we'll see how (for airing games) go up. The congressman thinks a lot they lobby everyone once legislation goes forward to of what's going on is monopoly behavior-sports sta- make DBS completely competitive." Tauzin and McCain are both looking at new program access for DBS. Of course, that's not an immediate concern for IBS] is one of the first things we're going to address," said cable, since the technology for "spot beaming" isn't ready. "But we're working on that right now," said Andy Paul of the SBCA. Pushing DBS is logical for Congress McCain. "We have to help DBS be competitive with cable." now, said Richard Wiley, the preeminent telecom lobby- ist in Washington. "They expected the phone companies to compete with cable, but it didn't happen." tions shouldn't dictate how they are marketed by the Congressional attempts to roll back CARP costs will cable networks to consumers." be strongly opposed by Jack Valenti, the president of the Cable rate rises are out of line with other costs, said MotionPictureAssociationof America andtop Kimmelman. The Bureau of Labor Statistics indicates spokesman for the Creative Incentive Coalition, a lobby that costs for new programs and new channels are much pushing higher copyright costs. Other members include less than the amount of the cable increases. "Cable rates have risen almost four times the rate of inflation since February 1996," he added. The last consumer revolt, in 1992, was preceded by rate increases three times that of inflation, Kimmelman noted. That's why, he said, FCC chairman Kennard has said the cable issue is near the top of his 1998 agenda. A month ago, Tauzin sent a letter to Kennard urging the FCC to look at cable rates. "Congressman Tauzin wants the FCC to get off their seats and use their authority here," said Johnson. "He doesn't support a blanket rate regulation, but he has made it clear that the FCC can and should deal with these companies in areas where they are gouging consumers." McCain's spokesman, Mark Buse, said several sena- tors have in the past week asked to cosponsor McCain's CARP bill . "Cable costs are a hot -button issue, especially since this is an election year." He added that poll who voted for Telecom may have to answer charges by their opponents that "they promised competition in cable and now look at what happened to your cable rates." Coincidentally,a major supporter of Telecom's promise of competition was Vice President Al Gore- who could find himself running against McCain for pres-

ident in 2000. McCain did not vote for Telecom. PAGE 20 http://www.mediaweek.com November 24, 1997 MEDIAWEEK Magazines By Jeff Gremillion

"In one survey, our readers ranked higher than any other maga- In a biz where buzz Quietonthe Set zine's for 'determination to see a movie the weekend it opens,"' says Before last week's big scoop from Premiere that Princess Diana Meigs. "Our readers really love counts for a lot, the at the time of her death had been seriously considering co- movies. They're fascinated with the process of making a film, fascinated starring in a film with Kevin Costner, Hachette Filipacchi'swith directors. recently low -profile "I've tried to make the magazine monthly movie magazine had suffered something of a drymore accessible to a broader audi- spell in the buzz department. Nearly two years had passed since theence without losing our insider's 'Premiere' gets a touch," he adds, "by putting great book had last been the talk of the industry, back when then editor Chris writers on the stories, making them really interesting." Recent features much -needed shotConnelly quit in protest of corporate meddling in editorial matters. have included a long behind -the - "They've been keeping a bit of a low profile," one major print mediascenes take on the upcoming block- buster Titanic and an exhaustive buyer says of Premiere. "When I'm looking at the entertainment cate- piece on the wild reversals -of -fortune of one Tinseltown superagent. gory, I sometimes think, 'Oh yeah, December cover-Matthew f Last week's Diana revelation, Premiere's out there, too.- McConaughey! Is there anybody in pulled out of a January cover profile Editor James Meigs, who by all America who really wants to seeof Costner by senior editor Holly counts has freed Premiere from the another McConaughey cover? And Millea, put Premiere back on every- editorially tainted atmosphere of the their stories seem so inside, theyone's radar screens. At the same late Connelly era, don't connect to the way regular peo- Tom TITANIC' INSIDE THE YEAR S BOLDEST MOVIE time, publisher Steven Aaron says PHOTOS EFFECTS has put out a solid ple experience and perceive movies. that the fourth quarter has been a product, even if its They worry more about pleasing Hol- good one for the title and that ad formulaisrather lywood than their readers." revenue will end the year up 12 per- familiar: sexy celeb- Meigs denies that the title's focus cent, to about $28.7 million. Ire Sexr Nevf C/NNOLO SNOOTS rity covers pegged to is too insider or too major -studio. "I Scrum Team 10151111111 Aaron notes that Premiere also RAINMAKER' new films, in-depth love to point out that we devoted has hired its first fashion editor Slgournry INS LOTUS Weilet's ISBN FILM'S insider talesofmore space to In the Company of (Josh Patner) to oversee more dedi- STUNT .111180q. movies in the mak- Men than we did to Batman & Robin cated fashion coverage, a move that horial IN NIT ing, the often hys- mut could open the door to more fashion terical humor col- advertising. "I believe this is the 71=. umn by screenwriter start of something big," the publish- Paul Rudnick (writer says. ing as Libby Gel- Matthew Some media buyers are true be- man-Waxner). lievers. "I'm a big fan of the maga- McConaughey Still, current in- zine," says Pam McNeely, media di- dustry indicators are rector of Dailey & Associates in Los flat, or worse, for Angeles. "Premiere has picked up a Balancing act: Premiere. Single -copy sales for the strong voice. If Movieline [the 246,000- The book is first half of this year were down 11.7 circ, independently published, L.A.- looking for the percent, to 131,000. Total circulation based monthly] is the feisty indepen- right mix of star was flat,atslightly more than dent, Premiere is the studio." profiles and 600,000, for the period. AdvertisingMeigs: Diana story is "all ours." For the moment, Premiere is revel- insider info to pages through October were down ing in its journalistic coup. "We've had rouse newsstand 5.6 percent, to 570, although revenue last summer," says the editor. "There camera crews in here from around the and ad sales. for the period was up 2.3 percent, to was more of a story" with Company, world," says Meigs about the Diana $20.4 million. by first-time writer -director Neil La - story. "The British press is going nuts. Not surprisingly, Premiere's com- Bute, Meigs adds. The editor alsoLarry King just called. To break petitors in the entertainment genrenotes that Premiere was the first major international news is really ex- are only too eager to help explain the major magazine to feature last year's citing. Vanity Fair didn't have this. monthly's middling performance. runawayindependenthit,Sling None of the hundreds of reporters on "They are too heavily invested in the Blade, and that it ran a piece on thisthe Diana story had this. This one is celebrity profile game," offers an season's critical smash Boogie Nights all ours." editor at a rival book. "Look at their months ago. Welcome back, buzz. MEDIAWEEK November 24, 1997 http://www.mediaweek.com PAGE 21

Financing Update content picked up from alternativeers, which is heavy on self-help weeklies to 50 percent, from 70. products and services. Writers' Block 'Utne Reader' Delahanty has filled the void with unique self-help information intend- A sample of great writing Gets Some Healing ed to help readers improve their spir- Shelter Title Launch from a recent issue: lime Reader recently received a shot itual well-being. So it's settled then. We in the arm in the form of new financ- The book's evolution continues. Natty 'Nest' Is have come here to cel- ing from some of the title's existing A new column called "Practical Seek- In the House ebrate the launch of backers. But Minnepolis-based Utne, er," which launched in the Novem- Matt Damon, actor, not which reportedly was for sale last ber/December issue, explores alter- Time Inc.'s newly acquired Wallpa- Matt Damon, celebrity. summer, is not out of the woods yet. native techniques for rejuvenating per isn't the only way -hip maverick in We shall not torment "We're looking for a strategic part- mind and body. According to the col- the booming shelter category these him with shallow ner-minority investors who canumn, discussing so-called "voice days. Nest, a privately funded start- appraisals of his love help with growth," says Hugh Dele- therapy" in this installment: "A up, hit newsstands last week. The life. We shall not mur- hanty, editor of the bimonthly digest growing mass of evidence shows self - quarterly has a rate base of 50,000. mur that he looks kinda of the alternative press. generated sounds-tones, chants, Nest, which takes a sociological look fat or suspiciously thin Delahanty, who declined to iden- mantras, raps-can be potent emo- at interior design, is the brainchild of in that photo we saw in tify the 13 -year -old book's benefac- tional and physical healers." designer/artist Joseph Holtzman, People magazine's tors, said that the magazine is no For the first half of this year, who "follows a vision quest all his "Star Tracks" section. We shall leave him longer for sale. The current search One's total circulation was up 3.3 own," according to his official bio. alone to develop his percent, to 269,000, the title's first Features in the launch issue in- is for long-term strategic investment craft and indulge his clude a look at tree houses inhabited for growth, he said. growth in more than two years. The use of that word, craft. A former People senior editor upswing was fueled by a dramatic by natives in the New Guinea jungle, who has been with Utne for nearly 15.1 percent increase on news- the kooky bedroom of a 15 -year -old -David Kamp two years, Delahanty has overhauled stands. Delehanty says the second - Baltimore boy, and a Manhattan in "Meet Matt Damon," the title, trying to reverse a sharp half figures will be even stronger. banker's palatial townhouse. Vanity Fair, December dive in circulation sustained in the Utne is not audited byPIB,but the Nest is a premium production- mid -'90s. He has banished much of editor says that ad sales are healthy. rich color photos, heavy paper, $7.50 the book's left -leaning political ma- Saturn and Aveda have recently price. Advertisers include Isaac Miz- terial and reduced the amount ofjoined the title's roster of advertis- rahi, Calvin Klein and Givenchy. DESIGN WATCH

olate cake, frozen issue, which Christmas Wrappings mud -pie sandwich- featured a The holidays are not much of a topic-chocolate.CookingLight es, a chocolate Rockwellian season for risk -taking by shelter editor Doug Crichton says that cheesecake tort Santa Claus and food titles, whose December last year's year-end issue (which and, for the current hawking Coke. issues traditionally have decked featured a caramel -and -choco- issue, a dark One shelter newsstands with familiar images late brownie on the cover) was chocolate soufflé. title daring to of yuletide joy. Hearst's latest the book's best-seller ever, top- Meredith's Bet- stray from the Good Housekeeping leads with ping 300,000 in single -copy ter Homes and holly -strewn its customary gingerbread sales. "We've done more choco- Gardens has re- path this sea- house, for exam- late [covers] in printed its first -ever son is Conde ple, and several the last year than Christmas cover, Nast House & other shelter in the previous from 1924-a Classic trimming:BH&G Garden. The books are featur- three years com- painting of a little goesback to itsroots. title's current ing Christmas bined," says girl hanging a tree cover is a trees on their cur- Cr chton. "Choco- ornament-to culminate the close-up of a glittery red orna- rent covers. late is appealing book's yearlong celebration of its ment ball on a stark white back- Southern Pro- because it's a re- 75th anniversary. This is the first drop. "We're coming off a few gress' Cooking ward-it's luxe time the magazine has reprinted covers that were very lush and Light and Conde and pampering." an old cover, but editor Jean romantic," says H&G editor Dom- Nast's Bon Ap- Cooking Light's LemMon knows about vintage inique Browning. "It was time for petit have re- cover subjects images. LemMon says that the a different take. It's a nice bauble, turned to a tasty Sweet season: Oozing this year have best-seller of her five-year tenure and graphically strong. It says, holiday cover chocolate is aBonseller. included a choc- has been the December 1994 'Have a ball this holiday season." !MI,: a .111i,11.1 \ eCk.00111 \,,,,,nbc, 24. 1,),), DI:\\N II K

MOVERS

TELEVISION The Media Elite Rick Allen has been named president/CEO of National Edited by Anne Torpey-Kemph Geographic Ventures,responsible for the strategic SPOTLIGHT ON... business development of National Geographic Televi- Glenn Ginsburg seas account exec for 20 and promotion, on sion, Interactive, Maps and Partner and vp of business months at USA, where he Microsoft's Web TV Net- Retail. Allen had been senior development, forged pan -regional advertis- works, ViewCall Canada's vp of business development Visionary Media ing and marketing partner- Beyond TV and Europe's at Discovery Communica- ships for USA Network Latin ICL. All three of the Internet - tions since 1995. verseas has its limits, America and its sister Sci-Fi connected television ser- but global is the Channel Europe and other vices will provide links to the AGENCIES 0world. Roughly trans- worldwide territories. Whir/Girl site, which will get At BBDO Chicago, Carlyn lated, that's Glenn Gins - featured presence on Web Morris and Heather An- burg's explanation about TV's Explore Magazine dreasen have been hired as why he left his job as a default homepage. media planners. Morris had business development exec "The Web is so frag- been a media buyer/plan- at cable's USA Network and mented that we feel distrib- neratLeoBurnett;An- headed for the Web. ution on Internet -connected dreasen joins from Ogilvy & The Internet "offers a true television networks will go Mather, Los Angeles, where shot at building a global to where the viewers are," she worked on Mattel's Bar- medium" for entertainment, says Ginsburg, who is part- bie account. says Ginsburg, who recently ner to Visionary founder joined New York -based Web David Williams. "Advertisers PRINT content provider Visionary who have been concerned Timothy O'Connor has Media. One of the pioneers about controlling their been named advertising di- of episodic Web sites, Vision- placement on the Web rectorat Hachette Filipac- ary earlier this year launched know with Whir/Girl that chi'sPremiere.O'Connor an action -adventure series Peddling WhirlGirl's Web they can be placed in a safe moves up from advertising titled Whir/Girl (http:www.- action to the world environment and have great manager. Also at Hachette, whirlgirl.com), which offers a exposure on Web TV Net- TravelHolidayhashired new episode every Thursday Since joining Visionary in works. Essentially, it is a TV - Frank Rose as senior ac- at 6 p.m. (ET). mid -September, Ginsburg style model for the Web." count manager. Rose had Ginsburg learned about has helped propel Whir/Girl Spoken like a former TV been senior account manag- episodic action as an over- to wider online distribution exec. -Michael Freeman eratCahnersPublishing Group...RobinTickHerz- berg has been upped from beauty manager to beauty Wallace Has Fallows for Lunch at National Press Club directoratUs. Shewill Normally, National Press when they invited him to the af- the point.- He ended with: "You strategize with the Wenner Club award luncheons fair. After the awards were pre- probably deserve the Rowse Media title's sales force to are pretty staid Wash- sented, Wallace was asked to award, despite your pious tenden- develop new business ven- ington affairs where the speakers speak. And speak he did. cy to hold Lip to public and per- tures and advertising part- chosen to laud the award winners Wallace told the packed room sonal obloquy those with whom nerships...SouthernLiving have been selected carefully and that he was happy to you disagree. - has named two district ad- everyone makes nice. But all did meet "this gentleman Asked by a vertising managers: At the not go smoothly at the Nov. 4 who trashed me and 60 Washington Post Southern Progress title's Los lunch, at which James Fallows, Minutes so thoroughly." reporter about his Angeles office, Traci Aratari, editor of U.S. News. & World He swiped at Fallows' speech, Wallace who had been an account Report, received the Arthur "piety" and his "hatch- said: "What bet- managerwithJames E. Rowse Award for media criticism et job," as the honoree ter place to do it? Elliott Co.; and at SL's At- for his book Breaking the News. sat stiffly just a few feet The National lantaoffice,AlexInman, In the hook. Fallows ripped from the podium. The Press Club, he's most recently a senior ac- several of the media elite. Appar- audience hung on as there getting an count exec at Golin/Harris ently, no one on the NPC's award Wallace continued award-it's going Communications. committee remembered that Mike attacking Fallows' to be on C -SPAN.- I Wallace was one of the rip-ees hook: "Jim, you missed Roasted: Fallows -Alicia Mittuly BEST -r

FE 1 e9

In January, Adweek's editors will under- NO ENTRY FEES & NO ENTRY FORMS! take the arduous task of choosing the 50 best new TV commercials of 1997, DEADLINE: 12/31/97 (don't even think of asking for an extension!) 0 plus the best new campaign of the year. The winnerswillbe announced in Please include the following information with all submissions: Adweek's February 2, 1998 issue. Agency/Location, Brand and Spot Title, Single spots and campaigns which aired Creative Director, Art Director, Copywriter, in the U.S. for the first time in 1997 are Agency Producer, Production Company, eligible for submission. English language Director, Editor, First Air Date, Contact _J commercials only. PSA's are not eligible Name & Number forreview. Sendallspots on 3/4" SEND TO: NTSC video, dubbed from a broadcast Adweek's Best Spots of 1997 1515 Broadway - 12th Fl quality master. Please include bars and New York NY 10036 tone at the front of the reel on all dubs. Attn: Nancy Sobel Multiple spots and campaigns may be 212-536-6453 submitted on one reel.

ADWEEK OF THE YEAR PAGE 24 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

Prime airtime: MEDIA DISH Nickelodeon's Rugrats will take flight on 'People' Signs Hill for 'Speaking' Engagement Thursday as the first -ever three -character balloon in the Macy's Thanksgiving Day Parade. Nick execs are hoping the toddlers will be better be- haved on T -Day than they were during a windy At the Time -Life building in Hew Yuri 'or a recent People -hosted hook -signing for test run, Arita Hill's Speaking truth t3 Power (Dsualeday), (I. to r.): Ann Moore, president, when they People; Hill; and Jennifer Kohl, ipigraup supervisor, Young h Rubicam. 6 lifted several handlers off Spanish -Language Cable Net Plants Antena the ground.

TV Judges on Cameras: Roll 'Em he verdict is in on court- closed the courts to the press room strips-they're hot. [cameras], and you know what? Soon to join the TV They were always the worst genre that includes the popular judges." Judge Judy (Worldvision) and Doug Llewellyn, veteran People's Court With Ed Koch courtroom reporter on the 13 - (Warner Bros.) are Joe Brown year run of the original People's (also from Worldvision) and Court, says cameras are "a big Judge Mills Lane (Rysher plus" in the courtroom and joins Entertainment); both are set in the Ito -bashing: "If Wapner In Miami for the launch of Antena 3 Te evisien (I. to r.): Carmen Stevens, owner, Intl for fall 1998 syndication launch. had been running the O.J. trial, Lending; Paul Stevens, president, Teleniami; Feliberto Fernandez, managing director, And Charles Manson prosecu- it would have been over a hellu- Anlena 3; and Frank Jorge Elias, presitem, Cattle Television Dominicana. tor Vincent Bugliosi is rumored va lot sooner." to have a show in the works. When Mediaweek tried to 'New Woman' Gets a Workout in Five Markets As TV cameras prep to roll reach Joe Brown, we got the old- At the Manhattan Plaza Health Club to hick off New Woman's month -long, five -city into more courtrooms, Media - est excuse in the world: He was fitness series (clockwise from ter): Jedinny G., creator of The Spinning Program week asked some of the origi- on jury duty. -Claude Brodesser Wendy Balkum, NW ad sales rep Laura VUAfen, NW publisher; Stephanie Sliay nals: Is this a account supervisor, Bates USA and ScYt Salmon, MPHC general manager. good thing? Not camera -shy: Koch: "I am Scheindlin thinks for cameras in taxpayers have the courtroom. a right to see When you have a inside the courts. judge who can't handle his courtroom, like [O.J. Simpson trial judge Lance] Ito, cameras get a bad name." Judy Scheind- lin, star of Judge Judy : "I've seen judges who Getvital news every day in the free area. Interactive marketing and advertising Best TV Spots Creative PortfoliosWeekly Features Help, Wanted Database Industry Calendar of Events Special Reports Be a master of advertisingand marketing for $14.95 a month with our full service.. 9:00 a.m. Monday delivery of full -text MEDIAWEEK,ADWEEK six regions) and BRANDWEEK MC Magazine SHOOT Spotlight New Product NewsSearchable archives, all titles -100,000+ articles 1991 to present-the perfect advertising, marketing and media research resource

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Ifsome of the more prominent products on display at last week's Comdex show

were TV set -top boxes that allow couch potatoes to surf the Web, then a bigger story will

be if the boxes actually sell this Christmas season. Everyone from Norwegian company

HomePilot to Microsoft -owned Web TV Networks hopes so, but it seems as though much

of the burden falls on those who market the devices. Last year's crop of ads demonstrat-

ed the limits of selling high-tech products in 30 seconds.-Catharine R Taylor

gde_adlineBarnes & Noble Looks WebTV Wanna-bes A bevy ofWebTVcompetitors emerged last week at Comdex To Book Affiliate Ads in Las Vegas.Web Surfer,a Canadian brand, will make its By Bernhard Warner debut early next year. For around $299, the package will In support of its 2 -month -old program to affiliate sites are free to B&N. include a wireless keyboard, syndicate book sales on other Web sites, The New York -based book retailer plans to word processing and Internet BarnesandNoble.com has unveiled a vari-continue adding sites to its affiliates' base and telephony.Zilog,Campbell, Calif., is manufacturing a set - ety of Christmas sales promotions. But the pro- eventually charge advertisers for the place- top box and is looking for motions, centered on building the retailer's ment of banner ads on its affiliate network, said ISP's and TV manufacturers online bookselling business, are a precursor toBoster. But before B&N plans to unveil such to market it. A Norwegian a planned spring launch of a B&N online adver-ambitious plans, it wants to boost book sales on company,HomePilot,is also tising network made up of thecompany'sindividual affiliate sites. "The last thing we trying to get in on the catego- want to do is run a network ry, which plans to give con- Internet affiliates. sumers Internet access on TV Plans for the ad net- ITYOZNGlirttnenter withaffiliatessucking via set -top box technology. work, which would be SESTINA .15 wind," Boster said. 100I. SM.: 61 10811..IS similar to those run by 411.11ambs As for the Christmas Ho! Ho! Yahoo! such as 41.1.1101a promotions-"GiftMatch" companies `. In time for the Christmas sea- DoubleClick,havenot 4t.! Lit WAR0/0 and"CelebrityAuthor son,Yahootoday will unveil a kiC Picks"-they will be part new search feature forVisa been finalized. However, _: 2 l traVer--.-- Shopping Guide by Yahoo.A under the proposed plan, of a new gift tips area on product search now pulls up an advertiser would be BarnesandNoble.corn a spreadsheet of retailers' ableto buy ad spaceBarnes & Noble plans to drive sales on affiliate sites this called "Holiday Gift online inventory, which throughthe B&N adChristmas through its "Holiday Gift Center" promotion. Center"thatwilllast includes such details as price, through Christmas. Next month, B&N plans to ordering fees and a link to sales team and have it placed on affiliate sites, order directly from the said Susan Boster, director of marketing, new offer free shipping on all orders over $50. The vendor's site. media at B&N. offer will be promoted in a variety of banners Executives at BarnesandNoble.com, which on affiliate sites, said Boster. Free Email on iVillage launched in May, won't release the number of Some analysts have predicted B&N will iVillageis instituting free, sites participating in the affiliate programcatch Amazon.com in online book sales in Internet -based email into its except to say the number is over 100 and 1998. At around $100 million, the sale of books network as well as an online growing. The affiliate network includes such online is the third -highest selling product cat- directory of email, residential phone listings and online per- sites as www.nytimes.com, www.nationalgeo- egory behind computer software and travel sonal publishing tools. graphic.com and www.planetout.com. services,accordingtoaUniversityof WhoWhere?,a Mountain View, Affiliates earn a commission on each bookMichigan study. Merrill Lynch estimates Calif. -based technology com- sold through links connecting affiliates withB&N and Amazon.com will each do $200 mil- pany, is providing the online BarnesandNoble.com. The banner links onlion in business next year. II tools for iVillage.AT&T. @Home NetworkandExcitealso license free email and person- Search News Features Reviews People Events al publishing tools from WhoWhere. Some other POINTCAST PUSHES COMMERCE p. 281 SAATCHI SHOPS WIN KIWI TELCO BIZ p. 301 prominent Web sites, such as Yahoo, also offer free email. CLICKOVER'S SCOTT KAUFFMAN p. 301 MOVIE STUDIOS STICK WITH PROMOS p. 311 PAGE 28 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

1 bits PointCast Looks Toward IThe Globe,a community site, plans to launch Online Transactions online store The Globe Marketplace the day after Thanksgiving. The new addition to the BY ANYASACHAROW-PointCast is enter- for its transaction services, including more main site consists of link agreements with ing the online transaction and commercetravel services, online music sales and a BarnesandNoble.com, CDNow, K -Swiss, market. The push service, which broad-new sponsorship from a search engine Si mutronics and other online retailers. casts content to personal computers, willpartner. All told, PointCast's deals with announce today a new online trading and transaction partners represent $3 million businessservicesprogram calledin advertising. (Levi Strauss & Co.has selectedCKS Partners, Preferred Online Broker. The company is not per- Cupertino, Calif., as interactive agency of The program will be part mitted to take a cut of online record for global strategy on its Levi's, Dock- of a new Companies channel stock trading because third ers and Slates brands. CKS prevailed over on the PointCast Business parties cannot have a share of Digital Evolution,Los Angeles, andOrganic Network. Online brokers stockbrokers' commissions. OnlineandIkonic,both San Francisco. including Ameritrade, The PointCast Business Charles Schwab, DLJdirect, Network has1.2million 'Warner Music Grouplaunched an online Fidelity Investments, members. ThePointCast artists' Web site called earl (www.earl.com) E -Trade and Suretrade will College Network launched that encompasses all the Warner subsidiary provide stock and mutual lastSeptember andhas labels, includingWarner Bros./Reprise, Elektra funds trading services on 100,000 members. Zornosa: stressing online andAtlantic.The site will house artist infor- the network. PointCast's strategy for Anna Zornosa, PointCastservices instead of sales mation, song clips, contests and chat.CNN online transactions is geared Interactive vice president, sales and affiliate develop-more toward services than shopping. "How will provide music news on the ment, pointed out that 90 percent of the site.Avalanche Systems, many times does a professional have to New York, developed service's users own stock and most trade the site with Warner. track a package or look up a travel reser- more than nine times a year. Therefore,vation?" Zornosa said. "We want services PointCast is setting up a service to helpthat will help our viewers navigate their !Mired Digitallaid off some 33 employees, companies sign up new accounts. Online lives." reducing its staff to 115 last week. The lay- trading is a competitive area with many of According to an IntelliQuest survey, offs are the second round recently, following the same partners offering services on many of the 1.2 million PointCast Business the pink -slipping of 17 percent of theWired Quote.com, Microsoft Investor and Excite Network members are willing Internet Venturesunit's staff earlier this year. Wired Business & Investing by Quicken.com. spenders. Of those who participated in the Digital produces HotWired, Wired News and Another transactional channel, poll, 63 percent had made a purchase on the search engine HotBot. EntryPoint, which has its own button that Web. stays on the desktop, launched last week By contrast, only 27 percent of the gen- IClarification: The "On the Right Path?" sto- and offers more general online transactions eral Internet population had done so, ry in the Nov. 3 IQ News stated the coordi- on PointCast Business Network and on the according to a Find/SVP survey conducted PointCast College Network. EntryPointearlier this year. nated January 1998 debut of print and online includes an aggregation of online com- versions of Time Inc.'s Teen People would be Also according to the IntelliQuest data, merce companies, including Barnesand42 percent have looked at computer hard- the first simultaneous launch of a magazine. Noble.com, CareerPath, Travelocity, In fact, the publication's multimedia debut ware on the Internet, and 20 percent have OnSale and Zip2. purchased it online; 47 percent researched marks a first for Time Warner properties. PointCast will announce in the cominga travel purchase online, and 20 percent weeks other online commerce companieshave booked their travel online.

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ADWEEK DIRECTORIES 1515 Broadway, New York, NY 10036 Name Phone # ( ) D YES! Please send me the 1998 ADWEEK Major Media Directory under the payment option indicated below. Title Firm STANDING ORDER OPTION. Check this box and your directory will be automatically renewed at this year's price. lj Check enclosed for $295 Address ID Charge my U VISA CI MC LI AMEX City/State/Zip Card # Exp. Date U.S. and Canadian residents. please add $12 for shipping and handling. All other non-U.S., add $45 per directory. Add applicable sales tax in CA. FL. GA. IL. MD. MA. NJ. NY. OH, TX & CANADA. Signature call toll -free 1-800-468-2395 PAGE 30 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

Saatchi Units Dia Up Telecom Biz Three interactive units of Saatchi & Saatchi have jointly pitched, and won, a three-year assignment from New Zealand INSIDER Telecom. In so doing, the three divisions- Saatchi Vision in London, Darwin Digital, based in New York and Saatchi & Saatchi Interactive Pacific, based in Torrance, KAUFFMAN Calif.-prevailed over local Web developers and financial services firm KPMG Peat Marwick to win the business. The assignment will be coordinated out of Saatchi & CLICKS Saatchi Wellington, which also has the traditional advertising agency of record by Laura KiC; account from the client. The assignment involves redesigning 'cott Kati rim iii, president and chief executive of ClickOver, may the current site's interface and setting in place an infrastructure that will ultimate- ly handle online transactions between lave a knack ioi bein in the right place at the right time. Just last New Zealand Telecom and its customers. The tripartite effort was headed up byweek, as ClickOver, which manages online ads for publishers, Mary Doan, Saatchi worldwide director of client service applications. Bringing announced a merge: with Focalink Weekly, Lever Brothers and Benton & these various resources together is note- Communications, an online ad manager Bowles. His introduction to the online worthy because of this year's formation for agencies, Kauffman emerged as universe came after the EW launch, of Saatchi Vision and Darwin Digital, two head of the newly created entity. He'd when he became vice president of busi- entities that were to operate distinctly from Saatchi & Saatchi Interactive been at ClickOver for just three months. ness development at Time Warner Pacific. That office, which services Although the 41 -year -old executive Interactive. Now, he says, he's a technol- Toyota, elected not to become part of was aware of the merger talks when he ogy addict. Darwin Digital. "If we're going to stand joined the company, he had little to do It was ClickOver's backing by promi- for the best, we have to go beyond our with the deal itself. Ironically, he would nent Silicon Valley investment bankers borders and be flexible," said Doan. have been well-equipped to handle such The account team is being led by Alan Kleiner, Perkins, Caufield & Byers that Segal, interactive creative group head of negotiations-he prev_ously served as clinched his decision to move from con- Saatchi & Saatchi Interactive Pacific, and vicepresidentof sumer media to the Rodger Raderman, associate creative onlineservicesat sometimes arcane director of Darwin Digital. In addition to CompuServe, where world of online ad launching the Web site, Segal and he was on the team Raderman are expected to establish a new management. that sought a buyer "There's a lot of media group for Saatchi & Saatchi for the H&R Block - Wellington.-Laura Rich opportunity in infra- owned company. structure develop- Shortly after giving a speech to the mentrightnow," CompuServe staff Kauffman says. The intended to rally the real potential of this IQmovers troops as the search as -yet -unnamed new CNN Interactive has promotedMark for suitors became constant technology company, he thinks, is to establish a Bernsteinto vice president and general standard that will make defunct the old manager, from vp, business development ... gossip, Kauffman himself fled the coop. Alan Maguirehas joined TheStreet.com as "I was torn by the [buyout] respon- John Wanamaker saying, "I know half of strategic sales manager. He was previously a sibility and trying to also on a day-to- my advertising works; I just don't know product manager at Reuters... CyberGold, day basis run a large group of people," which half." Berkeley, Calif:, has namedMark Searlechief he says. Of his decision to leave, he Kauffman figures that if he can con- operating officer. Searle had been a manager vince both buyers and sellers to use ad - at Plynetics Express ... At R/GA opines, "Consumer onLne services are Interactive, N.Y.,Lisa Andersonwas named a bloodbath." tracking software, his company will executive producer from the same title at Now, Kauffman is charged withhave a lock on the market. Another Corbis, Bellevue, Wash.;John Mayo -Smithhas making something out of two merged bonus, he points out, is that compatible become director of technology from senior entities that pale in name recognition systems will make it possible to provide vp of Byron Preiss Multimedia, N.Y.... better accountability to advertisers. Charles Hayneshas been named vp, tech- when compared with CompuServe and nology, at Ikonic, San Francisco. He had some of his former jobs. which included "At the end of the day, the marketer been development manager at AvidNews. marketing postsat Entertainment has to say, 'It works," he says. MI November 24, 1997 MEDIAWEEK http://www.mediaweek.com PAGE 31

That's Intertainment

For most studios, the Net is still only used for promotion. By Anya Sacharow

The hotly competitive holiday movie season is 20th Century Fox is devoting much attention to ramping up, filled with an ever-expandingits site for the upcoming animated Anastasia mix of sequels, special effects and movie(www.anya.com); Disney is committing what one adaptations of John Grisham novels. But if eachcompany representative described as "boatloads of movie's trailer promises something new and [online] resources" to sites supporting the releases exciting, each studio's use of the Internet looks ofchildren'smovies,TheLittle Mermaid approximately like it did last year. (www.thelittlemermaid.com), which entered the- Rather than using the Net as a new entertain- aters in mid -November and the upcoming remake ment medium, a new place to pull in eyeballs withof Flubber, starring Robin Williams (www.flub- proprietary content, the Web remains, for mostbencom). Meanwhile, smaller studios, such as studios, a pure promotional vehicle for movies. Miramax, are continuing to place much emphasis In a sense, using the Web to lure theatergoerson their sites-but with a purely promotional bent. is a smart move on the studios' part. Rather thanIts recently redesigned site, the first major makeover since the online Miramax Cafe first launched two years ago, incorporates more photography but is clearly focused on the long-time raison d'etre of the Miramax brand: movies. The emphasis on promotion may fly in the face of an occasionally apparent industry trenc toward viewing the Web as a new outlet for entertainment content. "Just as publishers are trying to figure out different business models, studios are, too," says Jon Slavet, vice president, of advertising sales for E! Online. "Studios jumped on the interactive movement as many other companies did, because they needed tc. They're still trying to rationalize what the busi- Godzilla.com is indicative seeing the Internet as another potential threatness model is of this whole thing." for stealing attention away from silver screen But the studios that have found a separate, of sophisticated online time, they are looking to turn computer monitors potentially moneymaking business in Internet con- into an opportunity for generating viewers for thetent tend to be those with a much broader business

movie promos. The big screen. base than movies alone. Disney has been aggres- But if the studios' use of the Internet hasn't sive with its Daily Blast subscription -based chil- changed much since they first started to use it en dren's online service, and confident enough in its Columbia TriStar flick masse in 1995, the seriousness with which theysuccess that it recently raised the price of a sub- approach it has intensified. These days, studiosscription and added new features. Last spring, opens next May, but its are spending $10,000 to produce an independent Sony Online Ventures launched its ambitious site, film's microsite and $250,000 or more for antici-The Station; its primary focus is online gaming. site went up lastJuly. pated blockbusters. The precise goals for theseAnd Warner Bros. Online, which already has pro- investments vary from studio to studio. But gen- prietary content on the Internet, owns, like Disney, erally, it's about filling theaters. a long list of established properties around which PAGE 32 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

create content. Those include enough TV proper-ing budget. ties to launch its own local content service, The studio has also begun to buy ad banners CityWeb, expected to debut early next year. and do promotions on other Web sites, starting "It's a great promotion and marketing devicewith one for Starship Troopers, a movie that hit but our main direction and the emphasis on thetheaters earlier this month. Among its larger buys content is to create an online business," says Jimwas a promotional deal with America Online's Moloshok, senior vice president of Warner Bros. Entertainment Asylum, the latest in a series of Online. "Once we have a massive circulation ofambitious entertainment -focused sites that are more than 100 million page views per month, itvying for a movie studio online spending pot that is gives us the ability to do what we do in the motionstill fairly small-at least as far as executives at picture and TV sector." sitesin the entertainment category see- it. But that particular brand of bullishness is a"Certain studios might consider the balance of rarity among Hollywood types. "The goal is to getmoney from the budget and spend more on aware- people to go to the movie theater and to see theness to get people into the seats as opposed to cre- movie or rent the movie or purchase a movie," says ating a site as big as possible," says E! Online's Alan Hochman, president of IntegratedMedia, a Slavet. "The balance has been more on the side of

Web design agency that maintains creating a cool site....If the and produces Miramax's site. Far "[Studios] look goal is to get people into seats, more common than proprietary the studio might spend more on content these days are sites that, at the Internet awareness raising." toindustryinsiders,betray Still,partsof Columbia increasing sophistication with how as a way to TriStar's approach show that best to use the Internet to prime capture the fans even if proprietary content isn't the pump of movie promotion. yet in the offing for most stu- Columbia TriStar has been until the sequel dios, a shift toward building leveraging the Internet as a mar- online revenue streams is. The keting tool since 1995, with a site comes out," saysstudio includes links to online forthesci-fiflickJohnny ticketmerchantssuchas Mnemonic. While that site fol- Columbia MovieLink on its sites, and it is lowedthepatternofbeing TriStar's Keeler. also developing online stores, launched at approximately the including "for Internet shop- same time as the movie, the studio pers only" movie merchandise. now does things differently. For instance, T-shirts and belt logos for It launched a site last July for a remake of theStarship Troopers were created only for online campy Japanese horror flick Godzilla-evenbuyers. "Our goal is to develop the site and inte- though the movie itself won't hit theaters untilgrate the store throughout," says Keeler. "We've next May. "The studios had a change in focus,"created exclusive online merchandise for the says Lynda Keeler, vice president of marketing atStarship Web stores, so if you're an online fan, Columbia TriStar Interactive. "A couple of yearsyou can buy things that show it's online rather ago there was less support and understanding.than from traditional licensees." Today we're brought in on every marketing meet- Still, many industry observers believe such ing for TV and film for how to keep the franchisemoves just circle back to the crucial measure- alive. They look at the Internet as a way to capturement of how they affect box-office grosses. "The the fans until the sequel comes out." big question is, is this promotion or is this an And some studios are apparently happy to payattempt to create real revenues?" says Patrick substantial sums on whiz-bang Web sites. IndustryKeane, an interactive content analyst at Jupiter insiders' estimates of how much the Godzilla siteCommunications. "I'd argue that it's still getting cost range from $100,000 to upward of $250,000.to their real money, getting butts in seats." Whatever the exact number, the studio is getting Even online, the only line that counts is the bot- used to the idea of including online in its market -tom line. CLASSIFIED ADVERTISING/November, 1997 Page Cl EASTERN SERVICES & RESOURCES

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GET THE GIRLS. USE MY LINES. CREATI V EC°NCEPTS & COPY Video Works Inc. Retail.Fashion.HBA.Food. 2' 2.581.6760 x319 f -strategic Quality FilmNideo Production Services 410-745-2216410-819-3738 MEDIA b -to -b and consumer ADS, WHEN WE GET TO THE EDGE, Full service all at no cost BROCHURES, etc. I'LL TAKE YOUR HAND. 212.581.6760 x319 FULFILLMENT FULL SERVICE (212) 348 - 9181 Planning Just Greatness. No Ego. 212.581.6760 x319 Fulfillment America, Inc. Proposals Not just any schmuck with a powerbook. Database Mgmt, Order Processing, POP, Negotiating 212.581.6760 x319 Promotions, Pick and Pack You don't need a full-time Boston -Dallas 1-800-662-5009 Contracting copywriter. I don't need a Be moire creative. Use my head. 212.581.6760 x319 Production full-time job. WRITING THAT SELLS INSURANCE One invoice All Media. Impressive Clients. Business building ideas. Copy that gets results. One payment Excellent References. Sales Literature, PR, & Corp. Communications. Nanci Panucclo 212.688.5936 Sharon Macey 203.454.4771 ARE YOU PAYING Chiat/Day senior writer with Powerbook. TOO MUCH FOR Will travel. (415) 924-6877 YOUR INSURANCE? Cadillac copy, Pontiac prices. 800-200-0397 WILKINS RENT AN AWARD WINNER We specialize in insurance for OUTDOOR NETWORK Copywriter. Fast. Fearless. Freelance. (2121724-8610. Stan Moore (201) 391-2329 advertising & media firms. Our rates are the most COPY. GOOD AND CHEAP (914) 381-4879. AWARD WINNER - Fresh, fast, versatile. Seeks PIT, F/T or F/L work. 212-737-8977 competitive in the industry! wwwoutdoor-adforn info@ woo.com MEDICAL/PHARMACEUTICALJTECHNICAL Advertiser's Professional Liability Copy & Research An Salant: 212-580-4030 For laughs & more: (212) 737-5741

Property & I iability Coverage Maw BdItirnore I ife & Disability Insurance I WRITE PRESENTATIONS THAT SELL Award -winning copy for women 973-655-9638 Group Health, Dental, & Pensions For sales reps & corporate honchos. For Hall- (770)804-1818 (410) 815 1h1 Homeowners, Auto, Jewelry & fur mark, Schick, BusWeek & you. 212-371-8733 CREATIVE Coverage for Freelancers too! The only senior creative team not New York St. Louis E=GG 2 C:111 for a quotation wills no obligation. forming their own agency. Chiat/Day & Adam Wolfson, CIC @ 212-370-3900 OM 637-6099 (314) 939-100 The brilliance of hi -tech requires a light touch. Rubin Postaer work & funny stories. 718-458-5675 Gary Goldstein Arnold K. Davis & Company, Inc. (415) 924-6877. Page C4 CLASSIFIED ADVERTISING/November, 1997

EASTERN SERVICES & RESOURCES

MARKETING SERVICES P.O.P. DISPLAY RADIO COMMERCIALS

Personality Proven session forms the uncovers this Radio creative valuable asset. PLASTICRAFrER1/45 relationship DIVISION OF GEORGEPATTON ASSOCIATESINC. For details call between AMERICA'S CHOICE FORSTOCK & CUSTOMADVERTISING DISPLAYS or production customer Jann Sabin @ Sign Frames BrochureRacks PosterHolders Kiosks . and brand. 800.689.5266 11 rf COMEDY, MEDIA BUYING &

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PARAGON MEDIA PRINTING ARE YOU AN ADVERTISER OR SMALL AGENCY WITH BIG MEDIA NEEDS? Find out why our clients would never go any- where else for their buying and planning. Call OUT OF HOMELITHO lormammi. (212) 704-9965 (ext. 235). FULFILLMENT SERVICES DEALER SNIPES Chuck Aare NEWSLETTERS rnimulm Call Mark Savan (800) 443-2020 (213) 462-3822 Fax us create your 77" PRESS AND LONG RUNS TRANSIT SIGNS - BUS, SUBWAY, AIRPORT, TAXI OUTDOOR& MALL POSTERS BACKLIT CORPORATE IEWS1ITTERS Our clients include the Fortune 500 Compton & Sons,Inc. ...and the less fortunate. Posters Since 1853 RADIO PRODUCTION 081 203-631-8154 CENTRAL SHIPPING LOCATION, ST. LOUIS,MO - LOWEST COST SAME -DAY QUOTING 800.325-1451 FAST TURNAROUND Fax Specs For Quick Quote (3141991-4726 Get Recognized, get promoted and get MEAT RADIO ahead. Read The David Palmer Letter. Call now for FREE sample, 1-510-665-3549 ISN'Tronortui RADIO PRODUCTION PROOFREADING CHEAPRADIO EDITORIAL EXPRESS alE GREAT. EXPERIENCED FAST - PRECISE ISN"I' Advertising Collateral Atleast not very often. Heck, Catalogs Annual Reports wwwiraulo-ranchicom even "high -end" radio costs less Magazines Manuals than thecateringbudget on a TV spot. Why cutcornerswhen Call: 508-697-6202 Send us TheWorld'sWorstRadioSpot, this powerful medium is so Fax: 508-697-7773 we'll send youabig birdfortheHolidays. inexpensiveanyway? In radio. you get what youpayfor. (213) 856-4311orphone(213) 462-4966 RADIO COMMERCIALS Details above or byfax at Dick Orkin'sRadioRanch ofHollywood,CA. USA The Other Guys Charge You A Bundle To Cover The Cost Of Their Big Space Ads. Our Productions Sound Great, Too. But When You Hear Our Prices, RADIO PRODUCTION They Sound Unbelievable. 800/789 -RADIO Sounds Almost Too Good To Be True.

We must be crazy! Only $5995! WaddWideWadio 0 Award -winning radio commercials IfYou Don'tLikeOurReel, H OLLYWO 0 From concept, to copy, to completion. CHECK OUT OURDEMO CD! National buyout, no residuals, call now. 213.957.3399 Fax:213.957.7050 Call Media Creations (714) 581-2462 PleaseCall212E6612968. E-mail:[email protected] Cool new web site: wwwadio.com We Say What You Mean Essential Communication Ifyou haven't heard it yet, www.yourvoice.com/410-243-2618 call1 -800 -776 -OINK and OINK INK'*? 'RADIO., Classified Advertising we'll send you a copy. $1800 TURNKEY RADIO NewYork 1-800-7-ADWEEK (800) 923-3649 CLASSIFIED ADVERTISING/November, 1997 Page C5

EASTERN SERVICES & RESOURCES

RADIO PRODUCTION RADIO PRODUCTION SLIDE CHARTS

I'm I know a goo gonna get taxidermist. stuffed on Thanks- If thiswere giving! oneofour spots, we'd Call for our radio demo! 213-969-9767 Fax: 213-969-9343 Sarley, Biggsz Redder havesomeone Radio at its best Design through production, we muchmore do it all. For a FREE custom working RADIO PRODUCTION model and price estimate. call or fax (630) 543-6000 Ext. 202 talented than Fax (630) 543-1616

e original youreading it. TRANSCRIPTION SERVICES the -Street terviewer RADIO IN TRANSCRIPTS! fast 24 -hour turnaround Available Campaigns now THE NUDE . Highest Quality, Lowest Cost running in Chicago, 617-536-3890 pandess(ajael.com Convenient Delivery - Direct to your San Francisco, PC or laptop, also via fax or diskette Philadelphia & Minneapolis. CALL (510) 843.7655 (CA) TV PRODUCTION CALL 212-213-0214, .1.10 Visit www.mobileword.com Phenomenal Film And Video Productions and look for our TarpoTexf Service. For Limited Budgets. Call Joan at Richman RADIO PRODUCTION TRANSLATIONS/ Films 212-582-9600 MobilEWoR(L LANGUAGE SERVICES Scrthes for the 2Vtat Age. TV COMMERCIALS from $2K (212) 631-8771 SPANISH TRANSLATION 307/366-2290 or [email protected] CALL 1-800-7-ADWEEK VOICES

INSTANT SPOTS & VO's COMREX ISDN TED LARSEN WORLDWIDE THREE AUDIENCES 508-741-4949 Email: [email protected] r. FOR THE PRICE VOICE-OVERS OF ONE Voice-ACTionsi/Celebrity Sounds from NYC's hippest VO talent/Demo 212-802-7753 For one low price, your Classified ad appears in three different magazines: ADWEEK Classified, BRANDWEEK Classified and WEBSITE DESIGN MEDIAWEEK Classified. [email protected] 212-560-7412

THREE FOR ONE . . . , not a bad idea. NY's #1 Internet Development Co. Call M. Morris 1-800-7-ADWEEK Internet Group (212) 246-6800 or just Fax it to: (212) 536-5315 YELLOW PAGE SERVICES

For Classified Advertising Rates O'Halloran Advertising, Inc. Serving Nat'l & Regional advertisers. Call M. Morris at 212-536-6493 Strategic marketing designs, mapping, demographics & business data all or 1-800-7-ADWEEK at no added cost. (800) 762-0054.

Catch a Creative Genius 503-224-9288. REACH YOUR AD COMMUNITY ADWEEKMAGAZINES ADWEEK CLASSIFIED PageC6 CLASSIFIED ADVERTISING/November24, 1997

OFFERS & OPPORTUNITIES EMPLOYMENT

REQUEST FOR PROPOSALS Marketing Associate Product ACCOUNT

The New England Ford Dealers Advertising Association with an annual Manager EXECUTIVE NCC, thecountry'sleadingspot budget of $25+ million is seeking an advertising agency of record. National Foods, whose Hebrew cable advertising rep firm (16 offices National brand name is one of nationwide), seeks aggressive, sea- Interested full -service advertising agencies that have a minimum of $100 the most respected names in soned Account Executiveforits million in 1997 billings, related automotive dealer group experience, and food processing, is seeking an New York office. Candidates must no accounts that represent a conflict of interest may respond in writing by Associate Brand Manager to join have 3-5 years sales experience December 5, 1997. our Marketing Department. (media or rep exp. preferred). Ability to work successfully at client and To be considered for the RFP and final presentation, you must submit the The successful candidate will be following information: agencylevels;work fromestab- responsible for executing and lishedlist and develop new busi- Date the firm was founded , office location(s), number of employees analyzing marketing efforts with ness. Sound background in broad- Biographies of the firm's principals a focus on the retail class of cast media fundamentals a must. Total billings and billings by media type for 1995, 1996, 1997 trade. The position works closely Familiarity with New York agencies with sales/broker and marketing Provide description of New England based media buying and account a plus. Excellent growth opportunity personnel, advertising/PR and with the leading national cable TV service capability. promotion agencies, outside rep firm. NCC is a E.O.E. Client list and tenure printers and suppliers, and manu- Send or fax resume 1/2" reel of retail (preferably automotive) television commercials reflect- facturing and labeling depart- and salary requirements to: ing a range of costs. ments to coordinate marketing National Cable Send all replies no later than December 5, 1997 to: projects on a regular basis. The Associate Product Manager will Communications The New England Ford Dealers Advertising Association develop, in conjunction with the 114 West 47th Street, 17th Floor 304 Newbury Street, P.O. Box 179 Department, marketing strategy New York, NY 10036 Boston, MA 02116 and tactical plans for our flagship Fax #: (212) 840-1497 business. ATTN: Michael Goodman Major responsibilities include the NEW ENGLAND development, procurement, distribution, fulfillment and invento- ADVERTISING FORD ry management of selling aids, brochures and point -of -sale SPACE SALES FORD DEALERS materials for the Department. A Bachelor's degree is required; Majortrademagazinepublisher seeksdynamic,energeticself BUSINESS OPPORTUNITIES REAL ESTATE MBA preferred. Candidate should have 1+ years of successful expe- starter with proven sales record to rience in related, subordinate sellin the NY metro area. Good presenter, quick thinker who thrives New York - National Magazine Re- positions, with strong analytical ACQUISITIONS and computer skills to include in a team environment. 3 yrs experi- presentative firm would like to Sub- ence required, publishing or market- Well lease two good sized offices,to Lotus and WordPerfect. known,successful, ingservices other magazine or advertisingre- Computer proficiency with experiencea plus. creative, mid -sized advertising Salary, commission, benefits. latedcompanies.Greatlocation PowerPoint and the Internet are some services. $950 an office. Fax resume and salary history to: agency interested in acquiring a plus. New Media, Design and Public Contact: Ofc Mgr, 212-588-9200 212-536-5353 (Corner of Lexington & 135th) If you meet these requirements, Relations firms. please forward your resume and ADWEEK Classified, Box 4039 salary history to: 1515 Broadway, 12th II. Reach your ad community in Allison Goodman, HR ACCOUNT New York, NY 10036 ADWEEK CLASSIFIED National Foods 600 Food Center Drive EXECUTIVE Bronx, NY 10474 Leading broadcast informationre- NOTICE EOE M/F/DN trieval company seeks account executive for New York and surround- ing region. Candidate should have National Foods strong communication, presentation EARLY CLASSIFIED DEADLINE and salesskills.Must have the Because of the Thanksgiving holiday, our Classified deadlines for the December 1st, 1997 perseverance and desire to get the issues of ADWEEK, BRANDWEEK, and MEDIAWEEK will be earlier than usual. meeting, no matter what it takes. Com- The deadline for Offers & Opportunities and Employment ads in the December 1st issue FILM &TV JOBS petitive salary plus incentives and will be Tuesday, November 25, 1997 at 4:00 pm. Entry level to senior level professional generous benefits package. For more information, please call 1-800-7-ADWEEK; in the West, call 213-525-2279. Thanks, jobs in entertainment nationwide and have a great holiday. Fax resumes to: (cable & TV networks, film/TV studios, Betty at (212) 629-8159 TV stations,etc.). 2x/mo. For Info., Entertainment Employment Journal: Classified Advertising Call M. Morris at 1-800-7-ADWEEK www.ee).com (888) 335-4335 CALL 1-800-7-ADWEEK

RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $158.00, 1/2 inch increments: $79.00 week. The Identity of box number advertisers cannot be revealed. If ADWEEK must typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $20.00. Deadline for all ads In ADWEEK EAST is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified Is corn- for ADWEEK box number $30.00/week. Replies mailed daily to advertisers. Readers missionable when ad agencies place ads for clients. No proofs can be shown. Charge responding to any ads with box numbers are advised not to send samples unless they are your ad to American Express, Mastercard or Visa, ADWEEK CLASSIFIED, 1515 Broad- duplicates or need not be returned. We are not responsible for recovery of samples. way, 12th fl. New York, NY 10036. 1-800-723-9335 Fax: 212-536-5315. CLASSIFIED ADVERTISING/November 24, 1997 Page C7

HELP WANTED

SENIOR MANAGER Think Brand? UNDERSTAND THAT

CORPORATE MARKETING RESEARCH THE BRAND IS MORE IMPORTANT THAN THE

Prestigious Afro-American pub. co. seeks mature individual with corporate level AD? RECOGNIZE THE BRAND AS A BUSINESS research experience. This position will be involved with all the market and decision -support research, both primary and secondary, for the company's major ASSET? LIVE FOR BRAND STRATEGY? business units and all future business. Responsibilities include providing research support to all sales/marketing services areas to optimize magazine competitiveness in the advertising market place. Using computer syndicated research data (e.g., MJR-J.D. Powers, STC, Challenge Telmar-SMRB), you willfield surveys, focus groups and use other meth- odologies to measure/monitor image, social trends, brand equity, usage and at- Convention titudes, viewership, intemet and consumer behavior. Thorough knowledge of marketing, market research techniques and procedures, questionnaire design, Brand strategist, manager. 1 - 2 years sampling theory and design, and data collection skills. Experience overseeing, directing, and/or consulting with outside research suppliers on data collection, marketing communications experience data analysis, interpretation, report writing and presentation of findings. with agency or client. Work with great Must have excellent written and oral presentation skills. Your MBA (bachelor thinkers. Build Brands. degree min.) in marketing or MS statistics of market research or communica- Resume only via FAX Larry McNaughton tions is a plus. At least 5 years min. exp in national marketing, research advertis- or e-mail to: Corporate Branding ing or communication research, coupled with superb computer skills (Power - 203.353.8180 or point, Excel, Microsoft Office) required. We offer excellent company benefits and [email protected] an environment conducive to professional growth. Salary $65M. For immediate consideration send resume to: AD WEEK Classified, Box 4019 Corporate Branding 1515 Broadway, 12th fl., New York, NY 10036 In-the -box thinkers wanted.

It takes keen strategic, creative and You'll also help deepen existing client relation- technical minds to put big brands like Kraft, ships and open new ones. A bachelor's degree Kodak LLBean and IBM on the Web. And and interactive experience are required. Strong Strategic Interactive Group has managed to interpersonal skills for client interface and do exactly that in just two years. presentations are an absolute must Prior direct marketing experience is a definite plus. We're fast growing (over 200 so far), award - winning and we're looking for We also have positions available in Creative, experienced interactive media professionals Marketing Technical, and Marketing Analysis in who can articulate our philosophy of Boston, San Francisco and New York If you're customer segmentation, traditional and interested in joining one of the largest, interactive media tactics, and execution. You'll full -service interactive agencies in the country, work closely with the Media Department to get in touch with us today. ensure that media plans and creative work are Email [email protected], or use one of strategically aligned, meet the needs of our those other methods of communication. clients, and satisfy our own quality standards.

Strategic Interactive Group A Brormer Slosheig Humphrey Company

Strategic Interactive Group, Inc. Human Resources/TD The Prudential Tower 800 Boylston Street Boston, MA 02199 Fax (617) 867-1111 No phone calls, please. www.sig.bsh.com SIG is an Equal Opportunity Employer. M/F/H

USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE Page C8 CLASSIFIED ADVERTISING/November 24, 1997

HELP WANTED

WE NEED A SENIOR ART DIRECTOR WHO'D SOONER SLASH THEIR WRIST THAN BECOME ONE. MANAGEMENT SUPERVISOR Small, distinctive Agency (blue-chip tech, publishing and online You're a Management Supervisor or a Brand Manager in static Agency or Cor- porate situation. You're ready to talk w/ one of the nation's leading Entertain- accounts) seeks razor-sharp Senior Art Director. ment Companies. You're adept at building strategic alliances w/ clients. You're Position requires 5+ years experience, a superb print book and ready to go beyond traditional advertising and help us marry information with entertainment in a variety of media...from Spots to the Web to the Point of Sale. the ability to manage art staff/freelancers in our If this sounds appealing to you, fax your resume to: New York and Boston offices. M. Moody Please send resume and selected, non -returnable samples to: at 212-366-5423 GREW ETHRIDGE GROUP 12t) Filth AN tnue Nt, York. NY 15011 l'as Y12 ACCOUNT EXECUTIVE Cat' eef6 One of the fastest growing and largest agencies is looking for an enthusiastic, self-starter to manage ADVERTISING 0/de 90s, the day to day operations of a regional account. Active Media, a fast paced media Production Manager barter company, has the following You must have 2 to 3 years of We need a production expert to agency experience that includes a opportunities available: work with our creative teams to create a wide variety of market- strong foundation in media and a Print Media Buyer/Planner ing and design projects, manage familiaritywiththecreativeand Media Buyer/Newspaper our vendor relations, negotiate production process. Current or past estimates, and assure timely deliv- experiencewithfastfood, Media Buyer/Outdoor ery. Must have previous agency, automotiveorthereal estate We seek experienced professionals prepress, or printing experience. brokerage category is desired, yet not mandatory. with knowledge of Windows, Excel and Word. Barter experience a plus. Traffic Coordinator Thisisanopportunitythatwill challenge your skills. Forwardresume, whichmust We need someone to keep us and Send or fax resumes to: specify position desired as well as our projects in line. Must be orga- salary history/requirements, to: nized, detail oriented, and able Wanda Switzer to juggle multiple projects. ACTIVE MEDIA Arnold Communications 437 Madison Avenue Attn: Trade Department Send résumés to: Cheryl Eaton. New York, N.Y. 10022 One Blue Hill PLaza, 9th Flr. Fax: 212-207-3081 Pearl River, NY 10965 ksvCOMMUNICATORS Dogs, Arnold is an employer that 212 Battery St., Burlington, VT 05401 Fax: (914) 735-0749 encourages diversity in the work place. FOE g treed a Plavrei, oaf ART DIRECTOR/DESIGNER 414'bus/press, ADVERTISING MEDIA US: North Central NJ 4A'sfull serviceadagency.Ag- SALES ASSISTANT TECHNOLOGY gressive.Entrepreneurial. Leading advertising sales organiza- Growing. Great atmosphere. tion seeks a Sales Assistant at their Strong creative. Good bene- New York midtown location. Your Help Reuters Marketing Information duties will include typing, rate quo- build the AdValue Network service fits. tations, placing space reservations, for New York agency, rep and sta- YOU: Do it all. Ads. Direct Mail. Col- MON/Are serving as liaison between advertis- tion community. As Customer Ex- lateral.Salespromotion. PI;AST lieu re S'afiti to (310144-4555 ing clients and newspaper owners. From design throughpro- Newspaper and/or advertising expe- ecutive,youwillservicemultiple rience helpful but not required. client accounts, train users, and trou- duction. Quark. Photoshop. Illustrator. Take the initiative. Candidate should have knowledge bleshoot. You already have worked of Windows 95 and Lotus. in a large agency or rep firm; have 5-7years'experience. Senseof humor.Great Competitivesalary/benefits,great familiaritywithAdValueNetwork; Advertising Sales Rep work environment. know DDS or other large agency/ book. High tastelevel. Fashion publisher seeks an Please fax resume to: rep systems; and are computer lit- Chance to shine. advertising account executive 212-286-9004 erate. Reuters' offers excellent SEND: Resume with salary history to sell advertising space in chil- ADWEEK Classified, Box 4044 benefits and competitive salary. to S. Chamberlin, Llnett & dren's fashion trade publica- Fax resume and salary history to: Harrison, 306 Main Street, 1515 Broadway, 12th fl. Milburn, NJ 07041.No tion. Will be required to cover New York, NY 10036 212-603-3867 phone calls. existing accounts and generate EOE new business. Must have a minimum of 2 years' ad sales and/or related industry experience and ADVERTISING SALES Managing Office Technology he computer literate. Some COPYWRITER New York based start-up focusing MagazineseeksenthusiasticAd travelrequired.Pleasefax to write ads, direct mail, newsletters on fashion, interiors, beauty and en- Sales professional to service exist- resume and salaryreq'sto andcollateralmaterialsfor tertainment seeks experienced pro- ingnational accounts and create Box: BG, Fairchild Publications healthcare and B to B clients. Must have several years experience and fessionalto manageadvertising new business. Must have excellent (212) 630-4295. EOE. sales effort. Must behighly written and verbal skills. Magazine be great with concept development. motivated, self starter with excellent ad sales, ad agency or comparable Experience writing proposals a plus. Fairchild Send resume withsalaryrequire- communications skills and proven experience required. No relocation ments to: track record handling high -end retail required. Fax resume to Publisher at Publications Managing Director and consumer goods accounts. En- (281) 362-1771or mail to 10200 CCG trepreneurial spirit is a must. Grogan'sMill, Suite150, The 26 Parsippany Road Fax resume to Pam at 956-5961. Woodlands, TX 77380. CALL 1-800-7-ADWEEK Whippany, NJ 07981 CLASSIFIED ADVERTISING/November 24, 1997 Page C9

HELP WANTED SONY Market Marketing the brands Communications that fill Administrators

SONY Electronics Inc., a world leader in electronics, has several outstanding opportunities for Marketing Communications Administrators in our Consumer Products and Business and Professional Products groups at our Park Ridge, NJ headquarters. day. You will be responsible for the development/implementation of strategic objectives for communications plans, directly managing vendors and agencies in the fields of creative development, production and distribution of collateral material, including From breakfast to lunch right through to dessert, Dunkin' Donuts/ brochures, literature, point of sale, premium items and retail Baskin Robbins/Togo's (California's most loved sandwich chain) advertising. You'll also be fully responsible for budget satisfy America's appetite for great food. Itis part of our secret of management, project scheduling, and coordination of support success and the reason why we are among the fastest growing material for sales meetings and trade shows. companies in the food service industry. And with this success comes unlimited opportunities for people with To qualify, you should have 2-3 years related experience in an entrepreneurial, team -oriented attitude - people who want account management or sales promotion, including experience to work at the cutting edge of marketing in an atmosphere that is in print production, graphic design and copy development. enthusiastic and results -oriented. Strong project management, organizational, and communication skills are necessary. Manager of Media Services - SONY offers a generous compensation/benefits package which Dunkin' Donuts includes employee savings/profit sharing plans. To apply, send Provide strategic direction for traditional and non-traditional media your resume with salary requirements/history in confidence to: budget of $40 million. Manage relationship with Advertising Agencies CM/ADVERTISING STAFFING, SONY ELECTRONICS INC., to maximize brand effectiveness and productivity. Must have media 1 SONY DRIVE, MD 3C8, PARK RIDGE, NJ 07656-8003. buying and planning experience and demonstrated analytical, No agencies or phone calls please. presentation, and communication skills generally acquired by 5+ years' related experience. We are proud to be an EEO/AA employer M/F/DN. Women and Please fax your resume and salary history to: Employment Services. minorities are encouraged to apply. Also, we maintain a drug free (781) 963-2268, or (781) 961-7738, Dept. AD1124. workplace and perform pre -employment substance abuse testing. An Equal Opportunity Employer. Baskin tRobbins DUNKIN' DONUTS Brand ADD FLAVOR Manager TO ts,OGO& YOUR SandwichesSaladt;Ctiering CAREER

Together, Mistic Brands, Snapple and Royal L Wholly owned subsidiary of Allied Domecq,PLC. Crown Company make up the Triarc Beverage Group, an exciting, leading -edge marketer and distributor of carbon- ated soft drinks and premium beverages. We have an excellent opportunity for a Brand Manager to lead the marketing efforts for one of our brands. If you possess marketing skills, both strategic and PLAY A PART IN A CHANGING AMERICA tactical, negotiation abilities and financial and presentation talents, we invite you in to contact us. The ideal candidate will have an MBA and previous experience in The Asian American market is the fastest growing market segment consumer packaged goods brand management. the country today - and we're the leading agency targeting this prime We offer a competitive salary and benefits package. For consideration, please consumer group. Currently we're seeking an Account Director to join send your resume and salary history and requirements to Human Resources, our highly energized, committed staff. If you're a leader and a team attn.: RCBM, Triarc Beverage Group, 709 WestchesterAvenue, White Plains, player, if you're a good teacher and a good student, if you have5-i- NY 10604, fax: 914-286-4455. Equal Opportunity Employer m/f/d/v years' experience on either the agency or client side, and if you're fluent inanAsianlanguage,preferablyChinese--here's a great opportunity. Join a dynamic team whose goal is to link corporate America with 10 million Asians nationwide. TRIARC BEVERAGE GROUP Fax resume to 212-889-5628 Attn: Eliot Kang or e-mail [email protected] Classified Advertising Call M. Morris at 1-800-7-ADWEEK for immediate consideration. Page C10 CLASSIFIED ADVERTISING/November 24, 1997

HELP WANTED

THUNDER HOUSE,an affiliate of McCann-Erickson Worldwide, is looking to expand its new media department in Boston and New York. We are looking to place assistant and senior media planners/buyers. One year of interactive media experience is required; traditional planning/buying is a plus, but not as a substitute. Responsibilities include implementing all stages of research,

planning, buying and analysis of online media campaigns for large national and global brands. ONLINE MARKETING COMMUNICATIONS FAXRESUMES TO: FIR/MEDIA, (617) 679-0720.No phone calls, please. GENERAL MANAGER CONSUMER MARKETING The Image Bank, an international visual communications company, seeks STRATEGIST/ACCOUNT PLANNER to fill the position of General Manager for the Boston sales office. This position requires an entrepreneurial spirit with high energy and a "whatever -it- takes" attitude.Responsibilities include managing top and bottom line We seek an inspiring individual Consumer Marketing Strategist/ performance, and developing a local strategy to align with the company's Account Planner who will shape our agency's future and Build global approach. The successful candidate will have proven managerial ex- 21st Century Brands TM for our clients. perience, experience building a sales team and sales strategy, and must be You're a true brand champion, highly adept at collecting and able to understand and work with the creative community. Advertising analyzingresearch, trends, and clientindustries, superbat agency experience a plus. This is a super opportunity to have full responsi- probing consumer motivations, with a desire to build strategic bility of a stand-alone branch operation in a rapidly expanding industry. Com- platforms for marketing communications programs. petitive salary and benefits package commensurate with experience. If you are a positive team -player with the skills and experience listed, send your re- You're a coach to internal teams and inspire them to build upon sume and salary requirements in confidence to: The Image Bank, HR your platform with dynamic amazing ideas. You write compelling Dept. LB, P.O. Box 568803, Dallas, Texas 75356-8803. EOE. No tele- strategic plans and programs (and sneak in a few of your own phone calls please. creativeideas) and present to audiences with aplomb and applause! We're different, different than the rest. Mid -sized and determined with deep values. We honor extraordinary relationships - with our clients and each other - and work in a team environment based on continuous learning, respect and a passion to create authentic work that lasts and makes a difference. We are leaders in cause -related marketing and recognized for our YOU MAY NOT EVEN BE LOOKING FOR A NEW JOB. brand repositioning efforts, our integrated interactive marketing campaigns, our ethics and our dedication. Just browsing in the hope that there's that one job that seems like it's been created just for you. A position as a Senior Account Supervisor. At a major If you love brands, can identify their true voice, have 8+ years agency/client experience, can lead and be hands on too, contact worldwide agency. With all those resources and benefits. But you'd also get the us. Help shape our future and that of a lot great brands. thrill of starting up something of your own - a new servicing branch of the relationship marketing agency. And relationship marketing is something you know Send resume and salary history to: everything about. Especially frequent flyer or traveler loyalty programs. You'd CONECommunications help build a new location and work closely with NY base. You'd make it grow 90 Canal Street really fast. And everyone would know you didit.Your talent would be re- Boston, MA 02114, cognized. You'd get paid what you're really worth. And you'd get to live or fax to (617) 523-3955. someplace great -- Washington, D.C. If your heart's beating a little faster, fax your resume and salary requirements to: Barbara Jewell at (212) 867-5170 STAFF WRITER MC, the leading monthly magazine covering technology marketing, published by Adweek Magazines, is seeking a staff writer inits downtown San Francisco office. MEDIA PLANNER/ Duties include writing full-length (3,000-4,000 word) feature stories about people, companies and marketing issues in the technology industries, as well as reporting news ADVERTISING SALES BUYER for the MC News website at www.marketingcomputers.com. Some travel required. Business writing experience preferred. ACCOUNT MANAGERS Fast growing NJ Agency is looking Please contact the editor via email at: for an experienced media planner/ [email protected] National consumer men's publication buyer. Candidate must have print or at MC Magazine ICON ThoughtstyleMagazineis in- media experience with polished writ- 50 Francisco St., Ste. 130, San Francisco, CA 94133 terviewingfortwo newadvertising No phone calls please tenskills.Broadcast experience a EOE sales positions. ICON offers a unique plus. Position needs to be filled quick- salesopportunitytoaprofessional ly. Send resume with salary require- with industry experience to increase ments to: MEDIA PLANNER/BUYER our rapidly growing market share. Cov- Director Human Resources erage of fashion/retaiVfragrance We Need More KILLERS! Rapid growth has created a need for ac- Gillespie an experienced Media Planner/Buyer counts and corporate/financial/ in South Florida. Fast paced, no non- in our Buffalo, NY based advertising 3450 Princeton Pike sense Media Directors and Buyers consumerelectronics accounts agy. 2+ years, Smart+, Spot TV/radio Lawrenceville, NJ 08648 that want to rule the Media World. is required. Fast food/co-op is a plus. needed. Strong organizational, verbal Fastest growingautomotivead Fax resume to: and writing skills are required. [email protected] agency in the U.S.! Relocation (716) 689-2468 or E-mail to: assistance, 401K, 100% medical and Send resume in confidence to: EOE dental. Starting pay $45K -55K, with [email protected]. huge advancement.Greatoffices! ICON Thoughtstyle Magazine Great working enviornment! If you're Attn: Jessica Godfrey great fax resumes to Attn: Jo Anne 595 Broadway, 4th Floor Catch a Creative Genius or Debbie at (954) 491-0390 or call Reach your ad community in New York, NY 10012 (954) 491-6699. ADWEEK CLASSIFIED NO FAXES PLEASE. ADWEEK CLASSIFIED CLASSIFIED ADVERTISING/November 24, 1997 Page C11

HELP WANTED

WE HAVE THEIR UNDIVIDED ATTENTION! Eagle River Interactive is a world leader in the design and implementation of interactive Safilo Group is a worldwide leader in the design, marketing and business communications solutions. With offices in Chicago, New York, manufacture and distribution of licensed designer Dallas,Portland,Mountain View,VailandParis, we are alwayslookingfor (Gucci, Christian Dior, Diesel, Ferre and more) and house professionals with a strategic eye, proven creative excellence and technological lead- ership to join our dynamic team. Currently, we are seeking the following individuals' brand eye wear. At the United States headquarters, located in Northern New Jersey, we are seeking marketing services CREATIVE DIRECTOR professionals for the following positions: You oversee all creative work for innovation. After building teams, you work with them, driving projects from conception through execution, all the while challenging client assumptions and motivating teams to invent. Using your strong background in visual communications and in-depth understanding of technical project aspects, you strive to ASSOCIATE BRAND MANAGER educate production teams on meeting client objectives. You even direct development Responsibilities include the coordination of marketing objectives such of and deliver new business presentations. as planning, advertising and promotional programs for licensed designer ART DIRECTOR

product lines. Selected candidate must have minimum of 3 years Can you conceptualize, design and produce Web and CD-ROM projects in a team brand marketing experience and PC proficiency for the preparation of environment? How about effectively communicate design visions to clients and manage a team of designers? You have a good foundation in multimedia and Internet reports. Salary -40's. projects. You have the uncanny ability to ensure project continuity and functionality. Some of your assets include proficiency with Illustrator and Photoshop, working ADVERTISING MANAGER knowledge of HTML and Director. Duties include the full coordination of trade and consumer advertising, DESIGNER liaison with external advertising/public relations agencies and creation You may have brief or even no experience in the multimedia field, but possess a high and implementation of image -oriented programs. Salary -50's. level of design training and software skills (Illustrator, Photoshop) matched with a desire to apply those talents to Web and CD-ROM projects. By providing creative input Send resume to: and helping the team with graphic production, you seek to develop as a designer and beyond. Safilo USA Stand up and introduce yourself! Human Resources Dept. Eagle River Interactive, Attn: Nancy Izzo Safild 801 Jefferson Road 400 W. Erie Street, Suite 504, Chicago, IL 60610 GROUP Parsippany, NJ 07054-3753 312/867-5946 (fax) [email protected] www.eriver.com

Morgan, Anderson & Company Creative Services Coordinator Excellence Is IN-tett.V. Information/Resource Services Recognizable

& New Business Associate Anthem Blue Cross and Blue Shield of Connecticut, one of the largest Unique Opportunity and most innovative healthcare providers in the state, currently has an outstanding opportunity for a designer to collaborate on professional As the leading marketing communications management consultancy to print and web site graphics. major advertisers worldwide, Morgan, Anderson seeks a talented individual Utilizing your design skills, you will support the managed care initia- to coordinate our Information Services and New Business activities. You tives of the company's sales, marketing, communications and health should have 4 to 6 years experience in either Agency information services or promotion activities. To qualify, you must have at least 3 years of super- visory experience as well as expertise in Pagemaker, Illustrator and new business activities and/or management consulting information/research Photoshop. Excellent project management skills are also a must while services, impeccable credentials, a will to succeed and a desire for ex- a college degree is preferred. cellence, with a compelling interest in supporting our rapid business growth We offer a competitive salary, an attractive benefits package and a com- and development. Join a stimulating environment in Chelsea where creative prehensive training program. For immediate consideration, please fax (203) 239-8495, or send your resume, which must include salary problem -solving, high quality work and team playing are highly value. Please requirements to:Human Resources, Dept-DPA, Anthem Blue Cross & fax letter, resume and salary needs in confidence to: Blue Shield of Connecticut, 370 Bassett Road, North Haven, CT 06473. An Equal Opportunity Employer. Tom Early Anthem.OV (212) 989-6497 1111. Cry. sod Moo 3411 of Cormochevi www.anthembcbsetcom

Leading publisher of outdoor, sports and leisure magazines has outstanding opportunities for computer literate individuals in the following positions: ACCOUNT EXECUTIVE PROMOTIONS MANAGER ADVERTISING SALES Ideal candidate will have prior promotions experience with magazine background a Get in on the ground floor of a breakthrough medium! Well established pub- plus.Responsibilities willinvolve overseeing the management of trade shows' lishing company in food, travel and wine field seeks entrepreneurial individual to events, developing merchandising/value added programs including multimedia and consumer shows, and creating concepts for advertorials. blaze a trail for a cutting -edge start-up. We're already successful, with a long- term track record publishing for most of the world's major airlines. To qualify, PROMOTIONS COORDINATOR you should have solid communication skills, enjoy the freedom to realize sales Ideal candidate will preferably have related promotions experience. Responsibilities goals in your own way and can take on the responsibility to produce in a NYC - willprimarily involve merchandising and include working with sales, Clients and based environment. If you fit the aforementioned plus have experience selling management at consumer shows,fulfillmentofincentivetrips/sweepstakes advertising space for a consumer oriented publication, consider joining OSM, maintenance and assisting with program merchandising. where an exciting opportunity exists for a person of imagination, energy and We offer a competitive salary commensurate with experience and a generous bene- persuasive ability. fits package. Please send resume with cover letter indicating salary requirements to: Please submit your resume and confidential salary history to: Kim Putnam O'Sullivan Publishing TIMES MIRROR MAGAZINES Department AE-AW 2 Park Avenue, New York, NY 10016 EOE M/FIH/V 110 Triangle Boulevard, Carlstadt, New Jersey 07072

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HELP WANTED

MEDIA INDUSTRY PEOPLE WHO KNOW SENIOR ACCOUNT EXECUTIVE THE VALUE OF CUSTOMER SERVICE Do you enjoy traveling, making presentations, and sharing your industry knowl- HISPANIC MARKETING edge and expertise with others? Have you worked hard to be the best at what NORTHEAST REGION you do and are you ready to be recognized as an industry expert? National sales promotion agency seeks a Sr. Account Executive to manage the If you answered yes to these questions and if you have a burning desire to be development and execution of account specific and regional promotion pro- the best at what you do, you'll be interested in our open position: grams in the Northeast region. We're looking for a self-starter with an understanding of promotional techniques and strategies and classes of trade, as well as Account Executive, Advertiser/Agency Services, New York. Responsible for an integral understanding of the hispanic market. A good creative sense and selling and servicing Arbitron's growing lineof products and services to customer marketing experience are preferred along with the proven ability in the advertisers and agencies. Candidate must have at least two plus years of media areas of concept development, strategic planning and execution. Previous ex- sales experience; strong selling skills; good computer knowledge; and famil- perience in the beer/beverage, package goods and QSR categories is also preferred. iarity using both quantitative and qualitative research in the process of buying and selling radio. Interested candidates please call or forward your resume to: We offer an excellent compensation package as well as an entrepreneurial environment that allows you to do your best work and grow your business. Qualified candidates may send their resume with salary history to: (please mention source of ad in response) ARBITRCIAI Human Resources 41, Eodai (..)0;ort:iniry Eroioy.,?!. Ryan Partnership 55 Post Road West, Westport, CT 06880 Jerry Sacchetti or via fax 203-454-7047 Eastern Manager, Advertiser/Agency Services Equal Opportunity Employer MIFIV/D 142 West 57th Street, New York, NY 10019 Phone: 212-887-1502 Fax: 212-887-1390 Senior Media Planner Seattle's largest advertising agency iscurrently searchingfor a top media professional to join our grow- NAT'L DIRECTOR OF THE 2000 CENSUS PROGRAM ing media planning team. We are Nat'l civil rights organization seeks anindiv. to plan and direct all facets of the looking for an individual who has: MALDEF National Census Campaign. Required minimum of 5 years community outreach, campaign organizing, policy making and/or legal exp. Must have pre- At least 4 years in media vious management experience. Require experience working with nat'l policy Retail experience makers. Undergraduate degree in social sciences req. Graduate Degree pref. Send resume & writing samples to MALDEF, Attn. HR Dept., Strong media planning skills 634 S. Spring Street, LA, CA 90014. EOE Familiarity with top 10 markets Experience withdirect contact with clients Excellent presenter ADVERTISING SALES SR. ART This position reports to the Director Entrepreneurial,fast growing pub- of Media Planning, and will have a DIRECTOR lishing company seeksenergetic Produce a ton of ads and build a high degree of independence and sales person interested in not just client interaction. What we offer is a diverse TV reel at this fast -paced, selling, buteducatingpotential positiveandfast -pacedenviron- high -volumead agency serving advertisersto the value ofniche major publishing accounts. Seeking ment along with the opportunity to health magazines. an experienced AD with strong con- live in a great city. ceptual and strategic thinking. Must Ideal candidate is highly motivated, be fast andMAC-sawy (esp. has excellent listening and commu- Send your resume and cover letter Photoshop; Quark) with a head for nication skills, a generally optimistic to: typography and design. TV experi- outlookonlifeandcomfortable Director of Media Planning ence a must. EvansGroup Send resume: working in quirky busy offices in the 190 Queen Anne North Arty Direct West Village. Women's magazine/ 460 Park Ave South, 7th Fl. Agency experience a plus. Seattle, WA 98109 New York, NY 10016 Pls fax resume to (212) 741-8942. EvansGroup Seattle NETWORK RADIO ADVERTISING SALES International technology magazine SALES PLANNING withCIO, CTO mgmt audience Westwood One seeks Network seeks sales rep for Boston and NY Radio Sales Planner.Idealcandi- accounts. Strong market position AD/PRODUCTION MGR date will have a minimum of 2 years with excellent editorial. Work from Small agy looking for exp'd produc- experience and will be organized, re- either Boston or NY location. Solid tion mgr. Must be familiar withall sourceful, and able to function ef- base plus commissions. aspects of print production incl ads, fectivelyin a deadlineoriented Fax resume to: /Ware da, resanre to (310144-4555 brochures and direct mail. Jewelry environment.Computer literacya M. McKinley exp a plus. Good org skills a must. must. Lotus 1-2-3 preferred. Media (415) 274-8281 Fax resume along with salary req to planning experience a plus. Send re- Or email: 212-779-9684. sume and cover letter to: [email protected] Sales Planning ART DIRECTOR/ Westwood One 1675 Broadway, 17th floor COPYWRITER USE New York, NY 10019 Looking for experienced freelance Catch a Creative Genius artdirector/copywriterwithback- ADWEEK MAGAZINES EOE ground ineither jewelry,financial, ADWEEK giftware,oraccessories.Faxre- TO GET NATIONAL CLASSIFIED sumes with sal reqs to: CALL 1-800-7-ADWEEK (212) 779-9684 EXPOSURE

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CALENDAR

Advertising Women of New Media Notes York will hold its Advertis- Edited by Anne Torpey-Kempf ing Woman of the Year lun- NEWS OF THE MARKET cheon Dec. 2 at the Marriott Marquis Hotel in New York. Honorees include Beth Gor- ABC Orders Sacred, Cracker hosted by Peter Funt, as a mid - HBO Tops Aces Again don of The Media Edge; Despite low ratings for the season replacement series. As usual,HBOhas raked in the Ann Moore, president, Peo- shows, ABC hasordered nine largest number of CableACE ple magazine; and Linda additional episodes of its two A TV Guide Christmas on USA awards of all the cable networks Srere of Young & Rubicam new Thursday -night drama TV Guide has teamed with the competing, with a whopping 32 New York. series, Nothing Sacred and USA Networkto produce a holi- awards. Of HBO's program- Cracker, bringing the total day special, TV Guide Looks at ming, big winners were the The Addressable Advertis- orders for each to a full -season Christmas, to air Nov. 29 at 7 p.m. movie In the Gloaming and ing Coalition will hold a 22. ABC Entertainment presi- (ET) on USA. Lea Thompson of series The Lany Sanders Show summit Dec. 4 at the New dent Jamie Tarses renewed the NBC's Caroline in the City will and Oz. TNT came in a distant York Palace hotel. Members shows last week. Although Noth- host the hour-long review of clas- second with eight winners; the of the advertiser and media ing Sacred has received positive sic Christmas programming. network's original movie George communities interested in reviews, it has averaged only a Wallace won three (best minis- speaking or attending 2.0 rating in the adults 18-49 Source Celebrates 100 Issues eries, and best actor and best should contact Elizabeth demographic, the category ABC The hip -hop magazine The director in a movie/miniseries). Barlow via fax at 914-255- holds more important. The show Source will publish its 100th Showtime won five awards and 2231 or e-mail at gdncml@- has generated controversy issue in January. The issue, set to Cinemax, CNN and ESPN each ix.netcom.com. because groups including the hit stands next month, will took home four. Several surprise Catholic League for Religious include several top -100 lists rele- winners earned awards in a few The California Cable Televi- and Civil Rights have protested vant to hip -hop, and a pull-out categories: Kel Mitchell, of sion Association presents Sacred's portrayal of a noncon- poster featuring all 100 covers. Nickelodeon's Kenan and Kel, The Western Show Dec. 9- formist priest. The uproar has The magazine will mark the won for best actor in a comedy 12 at the Anaheim Conven- caused many major advertisers milestone with a New York City series, and Sandrah Oh from tion Center, Anaheim, Calif. to pull ads from the series. bash at the Hammerstein Ball- HBO's Arli$$ won best actress Contact: 510-428-2225. Cracker hasn't fared much bet- room on Dec. 8, hosted by in a comedy series. The winners ter in viewership. The show, Queen Latifah and Fab Five were announced during a tele- New York Women in FilmEt starring Robert Pastorelli (who Freddy, with performances by vised awards show on TNT on Television presents its played the painter in Murphy Run DMC and The Fugees. Nov. 15, which drew a 0.6 uni- annual holiday luncheon Brown), has averaged a 2.6 rat- honoring top talent Dec. 11 ing in the 18-49 demo, ranking at the New York Hiltonft 99thamong all series this year. 'GO' Towers. Honorees include Judy McGrath, president, CBS Revamps Friday Night Ups MTV Networks. Contact: Encouraged by its second suc- 718-263-6633. cessful special broadcast of Kids Moore Say the Damedest Things, CBS The 20th International will add the Bill Cosby kids In recognition of 17 Sports Summit will be held series to its regular Friday -night years of contribu- Jan. 14-15 at the Marriott schedule effective Jan. 9 (8-8:30 tions,GQfashion Marquis Hotel in New York. p.m.) On Friday, Nov. 14, a one - director Jim Moore Featured speakers will in- hour special of the show aver- has been named to clude Mike Levy, CEO, CBS aged a 12.9 rating/22 share to the new position of Sportsline. Contact Steve win its time slot in households, creative director. Goodman at 301-493-5500. adults 18-49 and adults 25-54. Since 1980, Moore Last May, the first Damedest has helped coordi- The Cabletelevision Adver- averaged a time period -winning nate fashion cover- tising Bureau will present 11.1/22 in households. The new age at the CondE CAB's Cable Sales Manage- CBS Friday -night lineup will also Nast monthly. In his ment School 1998 Jan. 15- include the shift of The Gregory newrole,Moore 17 in Orlando,Fla.(site Hines Show to 8:30-9 p.m., and will continueto TBA). Contact Nancy Lagos the relocation of Family Matters oversee the book's at 212-508-1229. to the 9-9:30p.m. slot. CBSalso fashion pages. has picked up Candid Camera, PAGE 34 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

Biography Media Notes By the CONTINUED Book A&E Network continues verse rating, with a 0.5 rating on clair secured funding to acquire to expand its successful the repeat run. 100 percent of the stock of Lake- Biography franchise into land Group Television, the owner new business extensions. Showtime Deals for Live Films of KLGT-TV, the Minneapolis The latest creation under Showtime Networks last week WB affiliate. The purchase will the Biography banner is a announced a three-year deal be funded with bank debt. line of books published with Live Entertainment that by Park Lane Press, led gives the premium cable channel ESPN Radio to Air Weekdays 1,,$ 0\, off by a bio of Jacqueline exclusive rights to Live films ESPN Radio announced last Jackie 0. leads MA's Kennedy Onassis. Other released between September week that it will expand weekly latest brand extension. titles to follow willin- 1997 and December 2000. The programming by 200 percent by clude titles on Muham- deal includes such titles as Wes adding shows for weekdays and mad Ali, Pope John Paul II and Ronald Reagan. The books Craven's Wishmaster, Sidney weeknights. The Tony Komheiser fall under the purview of Tom Heymann, vp of new media Lumet's Critical Care and future Show, a sports and contempo- at A&E. Other media extensions under the Biography titles starring Snoop Doggy rary culture show, will air from umbrella include a monthly magazine, home videos anda Dogg (Caught Up) and Denis 1 to 4 p.m. ESPN will also separate Web site. Leary (Suicide Kings). expand ESPN Gamenight, its weekend -night staple, to run sev- WCCO in Minneapolis, and promote his latest album, Late -Night Low for Keenen en nights a week. NBC affiliate KSHB will pick it Hooked on a Feeling. In the Nielsen Syndication Ser- up from Fox -owned WDAF in vice report for the week ending Travels With the Stones Kansas City. A Twentieth RN TV to Roll as Weekly Nov. 9, Buena Vista Television's Rolling Stone this week is chang- spokesperson says API has early- R&B TV, a showcase of blues The Keenen Ivory Wayans Show ing its name for the first time in fringe or prime -access time- music that aired as a special in slipped to its lowest rating since its 30 -year history-for one period commitments from the syndication last summer, will its Aug. 4 debut. issue. The edi- new stations. Halfway through expand to weekly distribution in Keenen posted a tion that hits the November sweeps period, September 1998 via BKS/Bates 1.5 in house- newsstands AH averaged a 3.3 rating/8 share Entertainment and BlackPearl holds, a 38 per- tomorrow will (NSI, Oct. 30 -Nov. 12). Para- Entertainment. Produced by cent drop from be bannered NOTES mount's Entertainment Tonight BlackPearl in association with its debut -week ROM Rolling Stones remains the top -ranked maga- Warner Bros. Domestic Pay -TV, 2.4. Competing 1HF in honor of zine show, with a 6.9/12 average. Cable and Network Features, late -night talk BABYLON the band and R&B TV first appeared in quar- show Vibe, BAR its current Hasselhoff Stays by the Bay terly specials, featuring such which switched ilON14 SPA l!FtlY4 Bridges to David Hasselhoff, executive pro- artists as Babyface, Lisa Stan- hosts from ON OUh CilC1 CUM Babylon world ducer and star of the interna- field and En Vogue. Jody Watley Chris Spencer IHI d tour, which tionally popular Baywatch has been signed to host the show. VIRV1 SUBILMI to Sinbad on Hsu, are featured series, has signed a three-year Oct. 27, had in a cover sto- extension of his agreement with Global to Buy 14 CBC AMs posted identical ry by con- series distributor Pearson/All Global Broadcasting has secured 1.7 rating weekly averages tributing editor Chris Heath. American Television. Terms of funding from California -based through Nov. 9. Although the The 6'/2 -page piece includes the deal were not disclosed. Beehive Development Corp. to Columbia TriStar-distributed interviews with all four Stones. Hasselhoff's extension effective- buy Minneapolis -based Chil- Vibe was up 30 percent over the ly guarantees production and dren's Broadcasting Co.'s 14 last week Spencer hosted the Access Switches Stations distribution of Baywatch AM stations. Global agreed to show (1.4 rating), the show was Twentieth Television has through the 2000-2001 season. It pay CBC $72.5 million for the still 23 percent off its debut -week secured new station clearances had been previously rumored stations, which will launch as average (2.2 rating). for Access Hollywood in three that Hasselhoff was preparing to part of a national radio network major markets for next season. leave the 8 -year -old syndicated in February. Sources at Global Sinclair Moves in Minneapolis In Dallas, the show is moving series to pursue his singing say the goal is to target adults 18- Sinclair Broadcast Group spent from Fox O&O KDFW-TV to career full-time. In fact, with 49 with the new network. The $50 million last week to gain a CBS affiliate KTVT in fall Baywatch having wrapped this stations currently air program- foothold in the country's 14th - 1998. NBC affiliate KARE will season's production on Nov. 7, ming from the Radio Aahs chil- largest market, Minneapolis. Sin- pick up the show up from Hasselhoff is touring Europe to dren's network. The editors- kivife you to the

Media Awards Luficheon

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seats. ($100 per seat) TICKETS -$100PER SEAT $1 000FOR TABLE OF10 Please reserve Enclosed is my check made payable to: Mediaweek's Media All -Stars R.S.V.P.BY NOVEMBER 26, 1997

GUEST PRESENTER : in the amount of: $ BRIAN WILLIAMS ANCHOR AND MANAGING EDITOR, Please charge my: iD Visa Amex IJ MC MSNBC's "THE NEWS WITH BRIAN WILLIAMS" ANCHOR, SATURDAY EDITION OF "NBC NIGHTLY NEWS" Signature: Exp. date:

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Reception Sponsor Luncheon Sponsor Send this I ent lexandra , Mediaweek, 1515 Broadway, 12th Floor, New York, NY 10036. For more information call 212-536-6588 or fax your order to 536-5353. You can also charge tickets online at www.adweek.com PAGE 36 http://www.mediaweek.com November 24, 1997 MEDIAWEEK

BIG DEAL

USA OLYMPIC CRUNCH/BETTY Real Money CROCKER TEAM USA Advertiser: General Mills ADVERTISING ACTIVITY IN THE MEDIA MARKETPLACE Agency: Campbell Mithun Esty, Minneapolis Begins: January RAY -BAN SUNGLASSES Hair Fitness for Men, billed as the first Budget: $30 million-plus Advertiser: Bausch Et Lomb just -for -men mass -market haircare brand. Media: TV, print Agency:Bozell,N.Y. Total Hair Fitness shampoo and condi- Begins: April tioner ships to retail Jan. 5, with television Looking to build on its successful Budget: $25 million-plus (est.) and print advertising breaking in April. tie-in with the 1996 Summer Media: TV, print FSIs will drop in April and August. Olympics, General Mills is Bausch & Lomb's Ray -Ban unit, still giddy Williams will heavily target men's books expected to spend big to leverage its from the success of its first -ever movie pro- such as Playboy and Men's Health, but will sponsorship of the 1998 U.S. Olympic motion with Sony's Men in Black, launches also target women-who buy 70 percent of Team. It will introduce a limited -time its next tie-in with Universal's Blues Broth- men's shaving products-with buys in Us USA Olympic Crunch cereal and Betty ers 2000 during the relatively clutter -free and People. The company's radio push will Crocker Team USA desserts, and run first quarter. The sunglass maker plans a include designation as the official haircare Olympic-themed promos for many of its global retail presence and a flood of Gen of "Imus in the Morning," a popular New brands, among them Cheerios, Wheaties, X-targeted media. York talk -radio show. Total, Fruit Roll -Ups and Yoplait. Ray -Ban will transform some 15,000 A 30 -second TV spot takes dead aim at In Sunglass Huts with movie-themed "shiny" hair brands, such as No. 1 Pantene, prepara- standees, signage and gifts with purchase and claims that Total Hair Fitness "gets tion for from the specially named Blues Collection, inside your scalp to help stimulate circula- the Winter a group of eight styles of sunglasses, tion," a potentially motivating line to men Olympics including the classic Wayfarer, featured in concerned about hair loss. The tagline in Febru- the film. Other promo partners include reads, "Go beyond clean to healthy." ary, Gen- Popeye's Chicken & Biscuits, Novus ser- It's the first big new product splash from eral Mills vice's Discover Card and Seagram's spirits Williams, which has made its name largely will in ear- for a program that could top $25 million in by taking old "distressed" brands, such as ly January media spending. Brylcreem and Aqua Velva, and revitalizing launch its Ray -Ban will hype the promo through them. The company recently purchased San USA print, movie theaters, outdoor and college Francisco Soap Co., a bath and body brand, Olympic campuses. Local events and giveaways will and is currently launching a line of aro- Crunch, a surround college screenings. Bozell, N.Y., matherapy products including soap, bath W36big24.cap Lorem cereal handles. gels and skincare, under that flag. ipsum with shapes Universal execs, trying to reach a cross- Total Hair Fitness enters the $3.3 billion of winter generational demo with the '90s installment mass market haircare category at a time of sports equipment and packaged in red, of the well-known property, have made severe product clutter and stagnant growth. white and blue. Crunch likely will receive deals that will buoy the Feb.6 release every- In the year ended Sept. 28, the shampoo TV and print advertising leading up to the where from the House of Blues chain and category had sales of $1.5 billion, up 3.2 Olympics. General Mills was so success- the Mardi Gras to the Nascar circuit. The percent, according to Information ful with the limited -time Team USA film could get an additional boost from re- Resources Inc. Conditioner sales were Cheerios it launched around the 1996 release and promo of the original Blues $838.2 million, up 3.6 percent. Summer Olympics that this year it intro- Brothers movie on home video and Univer- Williams is banking on Total Hair Fit- duced the cereal as a year-round product. sal Records' soundtrack that features the ness to capitalize on the recent phenome- General Mills will also extend its Betty likes of Blues Traveler, Erykah Badu, John- non of male pampering. More men are Crocker Team USA desserts beyond the ny Lang, B.B. King and Aretha Franklin. showing up at the plastic surgeon's office cake mix intro'd in '96 to include brownie, -TL. Stanleythan ever before, according to press cookie and muffin mixes, all with red, reports. Magazines devoted in part to nar- white and blue sprinkles in the frosting. TOTAL HAIR FITNESS cissism, like Men's Health, have flourished. Many brands will have special packag- Advertiser: J.B. Williams Experts believe it's a logical outgrowth of ing and carry individualized package pro- Agency: Avrett, Free Et Ginsberg, N.Y. corporate downsizing, as people feel more motions. Boxes of Cheerios, for example, Begins: April insecure about their jobs and believe they will include collectible Big G Medallions, Budget: $10 million need an edge. to be touted via tags on existing Cheerios Media: TV, print Total Hair Fitness, with its "profession- TV ads, handled by Saatchi & Saatchi, J.B.Williams, looking to turn "male pam- al formula" tag on the bottle, will also N.Y. -Stephanie Thompson pering" into a distinct category, will put $10 attempt to straddle the line between mass million behind the 1998 launch of Total market and salon brands, which have MEDIAWEEK November 24, 1997 http://www.mediaweek.com PAGE 37

A Weekly Ranking of the Top 50 Brands' Advertising in Netw irk Prime Tin- e

Week of Nov. 3-9, 1997

Rank Brand Class Spots

1 BURGER KING V234 34 shown strong growth in recent years. The 2 LOST WORLD JURASSIC PARK --VIDEO H330 27 product retails at a somewhat pricey $3.69 3 HBO CABLE TV V423 20 per 12 -oz. bottle. 4 JC PENNEY--SALES ANNOUNCEMENTS V321 19 Although no mass market haircare KFC V234 19 brand currently targets men exclusively, UNIVERSAL --JACKAL MOVIE V233 19 several of Procter & Gamble's products- 7 MASTERCARD--CREDIT CARD B150 18 Pert Plus in particular-do feature men 8 DODGE TRUCKS--DURANGO T117 17 prominently in advertising. In the year end- OLIVE GARDEN V234 17 ed Sept. 28, Pert Plus had sales of $110 mil- TARGET DISCOUNT--MULTI-PDTS V324 17 lion, down 6.9 percent, per IRI. 11 WARNER BROS.--MAN WHO KNEW TOO LITTLE MV V233 16 -Sean Mehegan 12 BUENA VISTA --LITTLE MERMAID MOVIE V233 15 NINTENDO 64--DIDDY KONG RACING GM SFTWRG450 15 MORNING MAKERS PIZZA HUT V234 15 Advertiser: ASE Consumer Products SEARS --AUTOMOTIVE V321 15 Agency: Campbell Mithun Esty, SEARS--JEWELRY/OPTICAL V321 15 Minneapolis 17 FORD AUTOS --ESCORT T111 14 Begins: February 18 1 -800 -COLLECT B142 13 Budget:$3 million MCI LONG DISTANCE --RESIDENTIAL B142 13 Media: TV,radio SEARS--BUSINESS/TECHNOLOGY V321 13 ConAgra's ASE Consumer Products unit is SPRINT LONG DISTANCE --RESIDENTIAL B142 13 extending its Swift Premium Brown 'n U.S. POSTAL SERVICE--CP G 561 13 Serve equity with a line of portable frozen VISA --CREDIT CARD B150 13 breakfast sandwiches called Morning Mak- ZALES JEWELERS V392 13 ers, backed by an estimated $3 million in 25 GRAMERC--BEAN MOVIE V233 12 ads beginning in February. HYUNDAI AUTOS --VARIOUS T112 12 The microwaveable egg, cheese and 27 BURLINGTON COAT FACTORY --MEN Et WOMEN V311 11 sometimes meat combos-wrapped in soft, CAMPBELL'S --SOUP F121 166 baked bread pockets-roll into Northeast, LEXUS AUTOS --GS T112 11 Midwest and Texas markets by January with LISTERINE--MOUTHWASH D121 11 plans to take the product national by the LITTLE DEBBIE --CAKES F162 11 middle of next year. MCDONALD'S V234 11 Spot TV and radio ads break in Febru- PRIMESTAR--SATELLITE SYSTEM H320 11 ary, likely following a theme similar to RED LOBSTER V234 11 Swift Premium's "Don't just make it swift, TRI-STAR--STARSH/P TROOPERS MOVIE V233 11 make it Swift Premium Brown 'n Serve." WARNER BROS.--MAD CITY MOVIE V233 11 Also in the mix are an FSI drop in 37 AMERICAN EXPRESS --CREDIT CARD B150 10 March and coupons placed on Brown 'n BUENA VISTA--FLUBBER MOVIE V233 10 Serve sausage packs. CHRYSLER CORP.--CP T111 10 Although ASE earlier this year put COLGATE--TARTAR CNTRL/WHTNING TTHPST D121 10 renewed focus on its regional Eckrich PEPCID AC --HEARTBURN TABLETS D213 10 Lunch Makers and Snack Makers lines, REVLON COLORSTAY--HAIR COLOR D141 10 both portable convenience products geared SATURN CORP.--AUTOS CP T111 10 toward busy moms, the new Swift Premium TYLENOL --EXTRA STRENGTH GELTAB D211 10 Morning Makers will be placed adjacent 45 ADVIL--PAIN RELIEVER TABLETS D211 9 to Brown 'n Serve breakfast sausages wher- AMERICAN DAIRY ASS'N--MILK F131 9 ever possible. Those are up 15.3 percent to BOSTON MARKET V234 9 $57 million for the year ended Oct. 12, ENTERPRISE RENT -A -CAR T414 9 according to figures from Information FORD AUTOS --TAURUS T111 9 Resources Inc., but consumer research GENERAL FOODS INT'L--INSTANT COFFEE F171 9 found that their lack of portability was a Ranked in order of total spots. Includes ABC, CBS, NBC, FOX, UPN and WB. Regioial feeds are counted as whola spots. problem among the key target: moms 24 to Source: Competitive Media Reporting 54, with kids at home. -Stephanie Thompson PAGE 38 http://www.mediaweek.com November 24, 1997 MEDIAWEEK Media Person BY LEWIS GROSSBERGER

ventional behavior and trick suspected heretics and blasphemers into confessing their involve- Give 'Em the Bird ment in conspiracies led by Satan. But there was more to life than showbiz, as i4' EVERY YEAR AT THIS TIME, DESPITE THE INCREAS-the Pilgrims were learning. While his con- stituents worried about practical matters such ingly desperate pleadings of his editors and heart- as whether they would have enough gallows, stocks and ducking stools for the festive pun- rending suicide threats from scores of readers, Media Person presents ishment season, Governor Bradford was busy yet another recital of his Beloved Holiday Classic, which has become inviting wealthy Indians to stay overnight in the Lincoln Log bedroom in his cabin and almost as venerable a tradition as the annual threatfest between the leave their wampum behind. But there still wasn't enough to eat, especially after the Pil- U.S. and Iraq. Somehow, with each retelling, the epicsaga of The grims polished off their last helping of poached First Thanksgiving grows richer and more magical, intertwiningas it shoeleather a la molasses. Swallowing his pride, even though it con- does the spirit of prayerful gratitude and generosity to strangers that tained no nutritional value, Bradford appealed marked our country's humble beginnings with the dumb jokes for aid to his last houseguest, Chief Massasoit, so repre- the great sachem of the Wampanoags. But sentative of our own era. So let us return once could keep warm by working themselves into a Chief Massasoit turned him down flat. In des- again to the year 1620 when-as you would frothing rage against all the disgusting sex, vio- peration,thegovernorturnedtoChief know if you watched Jeopardy! more often- lence and traveling -salesman jokes in America's Wampanoag,thegreatmassasoitofthe the Pilgrims sailed on the Mayflower, bumped young but lusty entertainment industry. Sachems. Big W, as he was known, immediately into Plymouth Rock and began the daunting From the naughty, bawdy colony of New went on CNN-the Corn Niblet Network- task of learning to spell "Massachusetts." Amsterdam came a barnstorming production and ordered his tribesmen to teach the strug- Food was scarce, the winter cruel and the of NAPD Blue Law, a racy show about a squad gling(originally an Indian word meaning nightlife really slow, but the plucky Pilgrimsof stern Dutch uncles who rode around town "dense") Pilgrims the ancient lore of the woods. quickly adapted to local customs such as giving no-nonsense lectures to brazen hussiesThe Indians imparted such indispensable out- catching fatal diseases and wearing animal daring to reveal excessive amounts of ankle. door survival skills as coming in out of the rain. skins for warmth, first Using their new checking carefully to be knowledge, the Pilgrims sure the original owner The Hew World was a far hipper place, for it had church eagerlyfelltowork. was no longerinside. After toiling nearly a Unfortunately, their gov- multiplexes offering sermons from six different pulpits. full20minutes,they ernor, William Clinton needed a rest and Bradford (who seemed suspiciously merry for On the Florida -based circuit known as SIN declared a three-day feast of Thanksgiving. a Pilgrim) had neglected to instruct his people (the Spanish Inquisition Network), the ever- And what a feast it was! The Indians brought to sow their seeds as he was distracted by ayouthful torture -show host Ponce de Leon venison, duck, trout, sweet potatoes and buffa- harassment suit by Priscilla Jones alleging the interviewed condemned guests like Alberto de lo hump on rye. The Pilgrims brought a attempted sowing of a different brand of seed Marva, thefishing -linecaster accused ofturkey, which the Indians fed to their dogs as entirely. Thus arose the hugely popular fad ofcavorting obscenely at an inn while wearingthey considered it dried -out crud. dropping dead from starvation. nothing but a beaver pelt atop his shiny head. After the gorging came the entertainment, Still, even deceased Pilgrims felt better off From the rainy Northwest territories came featuring Chief Michael of the Jackson tribe, a than they'd been back in boring old England, tall tales of an ungainly but sly tinkerer namedweird holy man who sang like a bird, danced with its stodgy tabloids and its one sensationalis- Gates and his wondrous contraption called like a bear and looked like a girl. tic town crier, Nigel Paparazzo, who broadcast Windows I. It was said that with his new hard- It all went down in history as the First nothing but gossip about the royal family and ware installed, you could stay inside your house Thanksgiving, the beginning of a 377 -year tra- tips on how to beat up Pilgrims. The New World and actually see what was going on outside. dition of magnificent gluttony whose spirit was a far hipper place, for it had church multi- Most exciting was The Hex Files from the never dies. Which is why, even now, whenever plexes offering sermons from six different pul- Foxtail Network, a fast -paced though scary someone crams himself so full on Turkey Day pits, though the popcorn tended to be under- morality play starring two clever young witch that he has to upchuck, somewhere an Indian done. Better yet, the Pilgrims realized they interrogators who check into reports of uncon- smiles. 150,000,000COMMERCIALS

2250 0 ()BRANDS

1 4 TV STATIONS

75MARKETS

NETWORKS

1CONVENIENT LOCATION

COMPETITIVE MEDIA REPORTING 22744/4/&13ede/_)/CMtpit).067474910ece-

SEE A DIFFERENT GAME. You'll see it next week.