Essence of Yeti

In 1983 East German Bernd Exner Exner’s sleeping bags and apparel cool in the urban jungle. Yeti is durable, wanted to climb the Romanian Fagaras became known and loved by expeditions yet light. Warm, yet non-constricting. Mountains. Alone. During the winter. He teams, and over the years Yeti evolved Functional, yet fashionable. Yeti is a couldn’t find a sleeping bag that would into exclusive down clothing and brand for those who do not consider keep him warm enough to survive. So he especially designed fashion collections fashion and nature to be inconsistent. and his wife made one. using the finest and most cutting-edge innovative materials.

This story of the first Yeti sleeping bag is the essence of Yeti: Survival when ex- The goal of Yeti is to create the ultimate ploring the great outdoors and the most down equipment – whether you need further corners of the world – battling to stay warm in the polar desert or keep the elements under extreme condi- tions. Yeti is deeply rooted in the great outdoors among mountaineers, extreme trekkers, and modern explorers. Materials Packable With Yeti you always have soft luxuri- ous warmth at hand. Most Yeti apparel products are packable in its own pocket to a small pack that fits in any bag and can be brought anywhere.

Yeti is your perfect travel companion.

Yeti is the down specialist and Crystal DownTM Next to NothingTM Next to NatureTM creates down products accord- Nothing compares to Mother Nature Yeti works with the most innova- – eco-friendy fabric ing to the highest standards. when it comes to insulation. No matter tive suppliers and producers in the Next To Nature is the world’s first nylon This demands not only the how we try, no man has yet been able to world. Together we develop new fabric based on renewable plant oil from absolute best down on the invent a better insulation material than ground-breaking materials. Yeti solely the non-food Ricinus plant. It grows market, but also a unique down. use down proof fabrics of the highest mainly on dry wasteland and does not possible quality. fabric that can hold this Down are static masterpieces which occupy farming land. Thus plant based vibrant material without captures escaped body heat and use The secret behind the extreme lightness nylon is much more eco-friendly than disturbing the great features of it to warm up the body. The finer the of Yeti lies in the ultra thin thread, traditional nylon made from scarce down. down, the better the insulation. That’s which has a diameter of only a fraction petroleum products. why Yeti only uses the finest first class of a human hair bringing the weight of Next to Nature fabric is also highly down known as CrystalDown™. Crystal 1.000 km to a mere 140 g. water repellent. Next to Nature is used Down is solely from European bred birds Still the fabric is both as durable and in the jackets North and Mode. and found in every Yeti item. tear-proof as it is light and airy. Collections

Yeti develops, designs and Outdoor Expedition RED Y Companyon+ tation. She transformed the exclusive market two collections; materials into an offbeat urban fashion Whether you are trekking in tough The professional line made to protect COLLECTION The Companyon range was originally de- collection of down jackets, waistcoats Elements for extreme outdoor terrain, hiking in harsh hills or simply and preserve. Optimal for climbing the veloped for outdoor living and travelling. For conquering the scene in and coats for women limited-edition activities and Red Y Collection discovering the urban jungle, Yeti Out- mountains or trekking under extremely But the range became popular in the the urban jungle exclusively for Yeti. for fashion-conscious urban door will perform and protect, offering harsh conditions. cities as well. Therefore we developed dwellers. cosy warmth, freedom of movement Companyon+. Optimal for city dwelling and a unique feel good factor. and equipped with loads of small details. World Collection Sleeping bags With more than 3,500 stores and 135 ELEMENTS The backbone of Yeti is sleeping bags. brands World Co. is the leading clothing For conquering the elements in Companyon The technical challenges of both mini- Yuko Yamazaki company in Japan. with Yeti and Ko- the great outdoors Companyon is a unique composition mizing size and weight, and creating the Collection penhagen Fur World has developed and of three things: The ultralight Next to highest possible performance is what Japanese fashion designer Yuko Yamaza- designed a special Yeti collection for Nothing fabric, the exclusive Crystal drives us. ki took the outdoor technology to her the Japanese market. The collection is Down filling and state of the art func- creative workroom for a new interpre- available in a limited edition in Europe. tionality – not least through the ultra packable feature. History

From contraband sleeping bags 1980’s 2000 leads the brand back to its roots: down this collection Yeti enters the fashion 2009 to exclusive down apparel Contraband sleeping bags Yeti bought by Breiding & Son equipment for adventurers traveling in world. The world’s lightest sleeping extreme climates. As their sleeping bags become more and In the year 2000 the Exner family sold 2009 bag more popular among friends and fellow the majority of the Yeti company to the 2006 Next to Nothing is launched 1983 The sleeping bag Passion One is climbers Sabine and Bernd Exner apply Carl Breiding & Sohn Company, a leading New materials from Japan The ground breaking and record launched and is with its 320 gram the 1983 It starts in a climber’s for commercial license in the com- producer in Germany and Europe for Yeti begins to work closely with Ja- breaking material “Next to Nothing” is worlds lightest sleeping bag. It receives kitchen munist country, but are rejected. The down and beddingware. panese textile experts Toray Industries launched, setting new standards for a number of awards among other Red couple continues to make sleeping bags, Yeti began in a living room in East 2001 on ultra thin and lightweight yet down weight in down clothing and sleeping Dot Design Award and Outdoor Industry jackets, vests and gloves. One of their Award. Germany in 1983. Climber Bernd Exner Yeti moves to Görlitz proof material. bags. was going on a climb in Romania in customers from then, Uwe Wirthwein, 2010 the winter. Bernd’s wife Sabine a skilled still has his sleeping bag and jacket from Yeti moves from Borgsdorf to Görlitz in 2007 2009 mountaineer herself knows she cannot 1988, and uses it on “very cold days”. Saxony. Crystal Down standard Ethical down Factory flooded prevent Bernd from going even though 1990 2005 The standard for Crystal down is de- The Yeti Ethical Down Code is defined How brutal nature can be, Yeti finds they cannot find a sleeping bag in East out in August 2010 at its own site: The Yeti officially launched Yeti bought by Nordisk fined, and as one of the first producers and includes among other an extensive Germany warm enough for the trip. So Yeti commits to follow this code of traceability of down. Neisse bursts its banks and floods the After the fall of the Berlin Wall in In the summer of 2005 Yeti is taken she decides to make it herself. practice for decent production with fo- factory. The beautiful old buildings have 1989 “Yeti Down Sporting Goods” was over by Nordisk, a leading outdoor cus on high quality and animal welfare. to be abandoned. officially launched, and quickly becomes suppliers of Danish origin. Nordisk popular among expedition teams from 2008 Germany, Austria, Switzerland and Italy. The Yuko Yamazaki Fashion 1996 Collection First down jacket Yeti asks the Japanese designer Yuko Yamazaki to do Yeti Collection and with Yeti’s first down jacket is developed and launched. History

2011 2014 2014 New in-store “Glass Factory” Next to Nature eco-friendly The World Fashion Collection Yeti opens a see-trough factory at the fabric Yeti collaborates with World Co., Japan’s Globetrotter store in Dresden, Germany, Yeti launches the fabric Next to Nature, leading clothing company, on a special where consumers can follow the pro- the worlds first nylon based on renew- fashion collection for Japan, and the

WorldCollection ductionAutumn of their / YetiWinter sleeping 2014/15bag. able plant rather than fossil oil. World Collection is a hit in both Asia and Europe

2013 2014 30th anniversary Ice-cold shopping experience Yeti can look back on 30 years of adven- Yeti opens a pop-up shop in Copenha- ture and the story does not end here. gen Airport with a unique fitting room with a constant temperature of minus 5°C and wind. Several medias covered the event, among other USA Today calling Yeti Brand Box one of the world’s best pop-up concepts.

Amber Tatjana Naomi Cindy Christie Linda Women’s Lightweight Down Jacket Women’s Lightweight Down Jacket Women’s Lightweight Down Jacket Women’s Lightweight Down Jacket Women’s Lightweight Hooded Down Jacket Women’s Lightweight DownSkirt Fans

Japanske fans Radek Jaroš

Yeti has seen some of the 2014 Crossing Alaska 2014 Danish film loves Yeti on TNT since 2012 uses Yeti apparel in 2011 Radek Jaroš Other than that Yeti is its 3rd season as it takes place close to most rough, cold and seclud- During the summer of 2014 Danish Nordisk Film – the company behind On May 19th world famous mountaineer loved by: the Arctic Circle. ed areas of the globe on the explorer, Erik Jørgensen, crosses Alaska many of Danish films greatest hits – Radek Jaroš climbed the (8516 • German actor screenwriter, producer, many, many expeditions that in a solo trek over The Brooks Range – a loves Yeti and often chooses Yeti to metres) in a solo climb without artificial and singer, Jörgen Vogel trip of 1000 kilometres as the bird flies. keep the crew warm and the characters oxygen. It is his 12th mountain over has preferred Yeti clothing and 2012 K3 Broad Peak • Belgian tennis star Malène de fashionable. 8000 metres. sleeping bags to keep warm yet Challenge Wouters light when exploring the world. 2014 COT14: Challenge of the A six-man expedition consisting of • British TV host Julia Bradbury 2014 From Denmark to among others former British marines Fourteen 2011 Marathon Des Sables • British TV host and former musician But Yeti has also explored catwalks, film New York climbed the Faichan Kangri in Hima- and TV shows, where actors, hosts and Danish mountaineer, Bo Belvedere laya without oxygen but wearing Yeti. Danish Christian Madsen completed Michaela Strachan From 2013 to 2015 Danish TV2 follows the extreme desert race Marathon Des celebrities appear in the light, functional Christensen, intends to climb the 14 Faichan Kangri is 8047 metres and is the • British TV host Nick Baker explorer, Max Hunt, as he drives his and fashionable jackets and vests. mountains in the world that are higher 12th highest mountain in the world. Sables on 36 hours, 57 minutes and 46 • Several Danish TV hosts and than 8000 metres. He will climb them Landrover from Denmark through Asia seconds using Yeti gear. He finished as filmmakers over a period of five years. Wearing Yeti. to Alaska and from there to New York. number 147 out of 849. 2014 Arnold Coster Wearing Yeti. 2012 Forbrydelsen Expeditions (The Killing) 2014 Frederik, Crown Prince Dutch mountaineer, Arnold Coster, When the Danish TV series, Forbrydelsen of Denmark 2013 Add a Friend climbs a number of the highest moun- 3 (known world wide as The Killing) was tains in the world wearing Yeti. At the Olympic Winter Games in Sochi The first and very successful Pay-TV filmed in Copenhagen, all the crew was the Crown Prince of Denmark appeared series in Germany, Add a Friend, aired wearing Yeti, and for once they weren’t in a red Yeti expedition jacket with a cold in the icy Danish winter. Danish flag on the shoulder. Ekspeditions

1999 Manasulu Expedition 1995 Saxon Himalaya Youth- 1993 OptatisOver The aditat Hills quos -mountain aut as quo Tjahjadi Nurtantio (Alpinclub Sachsen) Expedition biketour (Ingo Wolf) 1998 Makev 1995 1. Saxon (Sächsische Himalaya Ges.) Expedition 1993 Patagonia (Norbert Jasper) 1998 Amical Alpin 1995 Mansulu High Dream Expedition Expedition 1993 Mount Vinson Ascent (Amical) (Lutz Protze) 1995 (Holger Klos) 1998 Northpole-Challenge Terminal 1993 First Saxon Himalaya- 1995 Shisha-Pangma & Cho Oyu (DAV-Summit Club) Expedition (IMC) (Naga Parbat / Alpinclub Sachsen) 1997 By Bike to the Northpole 1995 Broad Peak - Expedition (Eddi Castelli) (Alpinclub Sachsen) 1997 Saxon Himalaya Trilogy 1995 Anapurna I & IV - Expedition (Alpinclub Sachsen) (DAV-Summit Club) 1997 Ski-Expedition Mount 1994 East Greenland Ice Cap McKinley (Robert Peroni) (Christian Matschewski) 1994 Expedition Tienschan 1996 From Elbsandstein to Everest (Alpinclub Sachsen) (Lutz Protze) 1996 Saxon Everest-Expedition (Götz Wiegand)

Yeti has been part of many great and daring Gebauer, Nepal expeditions in the past

2008 Expedition Muztagh Ata 2003 Cho Oyu Expedition 2001 Hidden Peak.Gasherbrun II (Gil Bretschneider & Peer (Kati Kobler & Partner) (Alpinclub Sachsen) Schepanski & Lutz Illing) 2003 Kilimandscharo Bicycle 1999 Saxon Khumba-Expedition 2008 Thousand Mile Summer Circumvention (Axel Bauer) (Alpinclub Sachsen) (Andreas Cohrs) 2002 Womenpower on 1999 Leipziger Cho Oyu Expedition 2004 Broad Peak Kilimandscharo (DAV-Leipzig) (Kari Kobler & Partner) (Hubert Schwarz) 1999 Manasulu Expedition 2004 Broad Peak 2000 Himalaya 2000-Barun (Sächsische Himalaya Ges.) (Adventure Train Leipzig) tse- Expedition 1999 Arctic Spirit - International (Sächsische Himalaya Ges.) 2004 On the Trail of Noah’s Ark Trans-Greenland (Peter Hugo Bauer) 2000 Timbuktu- By Bike in the (Till Gottbrath) Sahara 2004 Anapurna Himalaya Range 1999 Swiss-German Double- (Martin Mroschek) (Götz Wiegand) Expedition 2004 2000 Everest-Jubiläumstour (DAV Karlsruhe) (Christian Walter) (Norbert Joos) Awards Red Dot Design Award

2014: Fever Zero Ultralight Sleeping bag. Mode Men’s Down Hoody

2013: Cross Women’s Ultra light Vest

2012: Tuner Temperature Adjustable Sleeping Bag

2011: Ambition Men’s Down Jacket

2009: Passion One Ultra light Sleeping bag

Outdoor Industry Award

2013: Fever Zero Ultra light Sleeping bag. North Women’s Down Hoody

2012: Cross Women’s Ultra light Vest

2011: Ambition Men’s Down Jacket

2010: Passion One Ultra light Sleeping bag

2009: Passion Three Ultra light Sleeping bag

German Design Award

2010: Passion One Ultra Light Sleeping bag

iF Design Award GOLD

2010: Purity Men’s Lightweight Down Jacket

Danish Design Award

2010/11: Nominering: Passion One Ultra Light Sleeping Bag

2010/11: Nominering: Desire Women’s Lighweight Down Jacket

Distribution

Optatis aditat quos aut as quo ISPO Münich

As Yeti is deeply rooted in the Airport, Denmark, giving consumers an outdoor: Premium Berlin, RePresent rough outdoor and expedition extraordinary experience. With the “Be London, CIFF Copenhagen International world our presence is divided cool” dressing room consumers could try Fashion Fair, ISPO Münich and OutDoor on Yeti apparel in authentic conditions Friedrichshafen. between the finest outdoor in minus 5C°. The ice-cold shopping ex- shops and selected exclusive perience was an instant hit. In Dresden, fashion shops all over Europe, Germany, Yeti has created an in-store Russia, Korea and Japan. “glass factory” in the Globetrotter store where consumers can follow and par- ticipate in the making of their new Yeti Yeti is constantly searching for new sleeping bag. innovative shop concepts and new ways to give the consumers a unique experience. In spring 2014 Yeti opened Retailers and press meets Yeti at a unique pop-up shop in Copenhagen selected European fairs in fashion and

Yeti Cool room, -5°C. International Papirfabrikken 74 · DK-8600 Silkeborg · Tlf. +45 73 73 40 00 · [email protected]

Yeti GmbH Gewerbering 6 · DE-02828 Görlitz · Tel. +49 (0) 3581 / 76 56-0 · [email protected]

www.yetiworld.com · 06 GB YETI · 2014