TERRITORIAL IDENTITY AND DEVELOPMENT Volume 5 / No. 1, Spring 2020 ISSN 2537 - 4850 ISSN–L 2537 - 4850 VISUAL IMAGERY AND CONSTRUCTION OF TERRITORIAL IDENTITY THROUGH ICONIC BUILDINGS. CASE STUDY: THE ROMANIAN ATHENAEUM, BUCHAREST Florentina-Cristina MERCIU University of Bucharest, Bucharest, Faculty of Geography, Interdisciplinary Center of Advanced Research on Territorial Dynamics, ROMANIA
[email protected] Oana-Ramona ILOVAN Babeş-Bolyai University, Cluj-Napoca, Faculty of Geography, Territorial Identities and Development Research Centre, ROMANIA; Humboldt-Universität zu Berlin, Geography Department, Unter den Linden 6, 10099, Berlin, GERMANY
[email protected],
[email protected] Andreea-Loreta CERCLEUX University of Bucharest, Bucharest, Faculty of Geography, Interdisciplinary Center of Advanced Research on Territorial Dynamics, ROMANIA
[email protected] DOI: http://doi.org/10.23740/TID120203 ABSTRACT The built heritage, through the multiple meanings it associates (oldness, architectural, aesthetic, symbolic, authenticity), is characterized by uniqueness and irreversibility, being frequently related to the cultural and implicitly tourist image of cities. Due to the seniority of architectural heritage and the special relations established with the place and people, under the direct influence of the socio-cultural and political factors, it ensures the accumulation of symbols that codify the urban space. As a result, heritage buildings are associated with elements of territorial identity. Visual imagery is used as an argument to support the process of selecting significant buildings for local / national culture. These are promoted among the general public. Most of the time, the selection process aims at identifying representative buildings, a process that registers the influence of socio-cultural and politic factors.