N. 2 NOVEMBER / OFFICIAL DIGITAL MAGAZINE DECEMBER 2019 LIONEL HOLLINS SPECIAL PLAYS FOR SCORING A QUICK BASKET

MONCHO FERNANDEZ MOTION 1 & 2 VS. ZONE DEFENSE

RICHARD STOKES THE INSTANT REPLAY SYSTEM: AN ASSIST FOR THE REFEREE

DAN COSTELLO THE INNOVATIVE PARTNERSHIP BETWEEN THE PHOENIX SUNS AND PAYPAL alqueriadelbasket.com 1

TABLE OF CONTENTS AdB Hoops Publisher Editorial Referees Is a digital pubblication of the Alqueria del Basket, C/ Bomber Ramon Duart S/N New Layout and More... 5 The Instant Replay System: 34 46013, Valencia, Spain Giorgio Gandolfi An Assist for the Referee Editor-in-Chief Richard stokes Giorgio Gandolfi coaches Editorial Office Special Plays 6 Alqueria News Tel.+39-0372-460585 Lionel Hollins Tactical Difference between 38 E-mail: [email protected] Male and Female Basketball Motion 1 & 2 vs. Zone Defense 10 Art Director: Lisa Cavallini Esteban Albert Moncho Fernandez The magazine is published Alqueria Events 40 six times per year. Drive & Kick (Second Part) 16 Valencia BC, Alqueria del Basket, and the Nenad Trunic Alqueria Services 42 Editor-in-Chief Giorgio Gandolfi are not Marketing, MANAGEMENT & Digital responsible for the opinions expressed in Videoteca the articles. All rights reserved. Blitz Drill 22 ThE INNOVATIVE PARTNERSHIP 44 BETWEEN THE PHOENIX SUNS All information in this digital publication are eCoach-NBA Coaches Association provided as news matter only and is not to AND PAYPAL be used to violate any local or national laws. The Art of Playing 23 Dan Costello Produced in Italy withouth the Ball Franco Pinotti - Claudio Prieto How to Succeed with Live 48 Copyright 2019 by Alqueria del Basket, Video Sports Streaming OTT Valencia, Spain Mirotic: Shines on all 24 Fabio Gallo The articles received by the authors, by any the High-Low game means (e-mail, fax or by postage) will be Hoops for All property of the above Publisher, and the Pascal Meurs authors will automatically granted to the Baskin - The Roles 50 Publisher the right to publication without Various topics asking any fee now or in the future. Deaf Basketball 52 An Organizing System 26 The DIBF Summer Youth Camp Brendon Rosenthal ACKNOWLEDGEMENTS AROUND THE COURT We would like to thank for their THE TOYOTA WAY AND BASKETBALL 56 collaboration: MAURIZIO MAZZIERI All the authors, who, with a great enthusiasm, shared with us their knowledge. Mr. Claudio Cesar Prieto, for the Spanish translation, Ms. Elisa Michel for the English editing, Mr. Alberto Chilet, Media Manager of L’Alqueria del Basket, for the help and collaboration, Mr. Sean Gale and Lillie Moore of the Phoenix Suns for their 30 54 62 help and collaboration, Ms. Andrea Abal, Media Manager of the Obradoiro STRENGTH & CONDITIONING COACH HOOPS FOR ALL TAKE A PEEK AT OTHER SPORTS CAB, the Arizona State University for Real Physical Preparation Wheelchair Basketball THE SNOW VOLLEYbALL: the photos, Euroleague for providing In Modern Basketball An introduction A NEW STAR IS BORN photos from their library, and the (firstpart) to the rules Angelo Squeo FIVB for the the videos and photos. Manuel Capdevila Haj Bhania alqueriadelbasket.com 3 Nuevo Cr ossover Focus Active ToNtalmenuevote C e qur oispasdovo er Focus Active porTotalmente e quipado * po1r 35€/mes* Entrada 5 .8717€. 35€Cuota Fin al 9.520/€. 49m mes es. eTAE 9s,29% Entrada 5 .877€. Cuota Fin al 9.520€. 49 mes es. TAE 9,29%

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TRAIL RESBALADIZO SPORT ECO NORMAL

TRAIL RESBALADIZO SPORT ECO NORMAL

Autos Montalt

GAMA FORD NUEVO FOCUS SIN OPCIONES: CONSUMO WLTP CICLO MIXTO DE 4,3 A 7,1 L/100KM. EMISIONES DE CO2 WLTP DE 111 A 161 G/KM (DE 88 A 134 G/KM NEDC), MEDIDAS CONFORME A LA NORMATIVA VIGENTE. LOS VALORES DE EMISIONES DE CO2 PUEDEN VARIAR EN FUNCIÓN DEL EQUIPAMIENTO SELECCIONADO. LOS VALORES AutosNEDC SE MontaltRÁN LOS QUE SE CONSIDEREN PARA EL CÁLCULO DE LA FISCALIDAD ASOCIADA CON LA ADQUISICIÓN DEL VEHÍCULO. *Focus Active 1.0 Ecoboost 92kW (125cv) con radio SYNC 3 con pantalla táctil 20,3cm (8”) y 6 altavoces, llantas de aleación 43,2cm (17”), luces diurnas LED, sensores de parking delanteros y traseros, asistente de arranque en pendiente, mantenimiento de carril y pre-colisión con frenada de emergencia. La oferta incluye IVA, IEDMT (Impuesto Especial sobre Determinados Medios de Transporte, que varía por Comunidad Autónoma, por lo que se recomienda revisarlo en cada caso), transp., dtos. promocionales, aport. Concesión y dto. por financiar con FCE Bank plc S.E., aplazado mín. 9.000€ y permanencia mín. 25 meses. Oferta de MultiOpción de FCE Bank plc S.E. a 49 GAMA FORD NUEVO FOCUS SIN OPCIONES: CONSUMO WLTP CICLO MIXTO DE 4,3 A 7,1 L/100KM. EMISIONES DE CO2 WLTP DE 111 A 161 G/KM (DE 88 A 134 G/KM NEDC), meses y 20.000 kms/año. Precio final 18.358,69€. Importe total del Crédito 12.481,69€. Comisión de apertura 424,38€. TIN 7,80%. Importe total adeudado 16.424,38€. Precio total a plazos 22.301,38€. Operación sujeta a valoración MEDIDAcrSedit CiONcia. OFfORMEerta aplic Aab lLAe a u NORMnidades pAeTIdidasVA y VIGENTEmatriculadas. eLnO eSl m VesA. ElLOR modeESlo visDEua EMISIONlizado puedeE nSo cDEoinc CidOir c2o Pn UEDENel vehículo VofARIARertado. Vá ENlido FUNCIÓNen Pen. y Bal. hDELasta fiEnQ deUI mesPAMIEN. No compTatOib SELle conE otCrCIONADos dtos. O. LOS VALORES NEDC SERÁN LOS QUE SE CONSIDEREN PARA EL CÁLCULO DE LA FISCALIDAD ASOCIADA CON LA ADQUISICIÓN DEL VEHÍCULO. *Focus Active 1.0 Ecoboost 92kW (125cv) con radio SYNC 3 con pantalla táctil 20,3cm (8”) y 6 altavoces, llantas de aleación 43,2cm (17”), luces diurnas LED, sensores de parking delanteros y traseros, asistente de arranque en pendiente, mantenimiento de carril y pre-colisión con frenada de emergencia. La oferta incluye IVA, IEDMT (Impuesto Especial sobre Determinados Medios de Transporte, que varía por Comunidad Autónoma, por lo que se recomienda revisarlo en cada caso), transp., dtos. promocionales, aport. Concesión y dto. por financiar con FCE Bank plc S.E., aplazado mín. 9.000€ y permanencia mín. 25 meses. Oferta de MultiOpción de FCE Bank plc S.E. a 49 meses y 20.000 kms/año. Precio final 18.358,69€. Importe total del Crédito 12.481,69€. Comisión de apertura 424,38€. TIN 7,80%. Importe total adeudado 16.424,38€. Precio total a plazos 22.301,38€. Operación sujeta a valoración crediticia. Oferta aplicable a unidades pedidas y matriculadas en el mes. El modelo visualizado puede no coincidir con el vehículo ofertado. Válido en Pen. y Bal. hasta fin de mes. No compatible con otros dtos. Giorgio Gandolfi } editor in chief

NEW LAYOUT AND MORE... A NEW SECTION elcome to the second issue of AdB Ho- analysis for the ACB - WITH VIDEOS FROM ops. We had some technical kinks to and Claudio Prieto NBA COACHES, work out with the first issue, now re- will show some tech- solved, but we sincerely hope that the nical highlights of the ACB AND OTHER content more than met your expecta- Spanish top league, CHAMPIONSHIPS Wtions. We’ll be working our best to continue a smooth while Pascal Meurs, rollout and appreciate your feedback. the Belgian coach with On the cover of this issue, with a new lay-out, we featu- vast experience in video re Lionel Hollins, a highly respected NBA coach who has scouting, will show plays and written an article on quick-hitter plays, very common action focusing on Nikola Mirotic, the star of Barcelona. plays at the pro level. We often see these plays being Manuel Capdevila, strength and conditioning coach of executed at every level employing pick-and-rolls for qui- the Valencia BC, shares his concepts on how to improve ck hitters, but we think that the plays illustrated by the strength and endurance with an aim to preventing inju- assistant coach of the Los Angeles Lakers could give you ries for players competing in two very demanding cahm- some interesting suggestions on how to broaden your pionships, such as ACB and Euroleague. scope and develop new ideas. Then, in this issue we are also very pleased to have Ri- Moncho Fernandez, the coach with the longest tenure chard Stokes on board, a highly respected referee with a in the ACB, the Spanish Div.1, with 10 years at Obradoi- long and successful career with FIBA and Euroleague and ro of Santiago de Compostela, offers his out-of-the-box now Director of Refereeing for Euroleague. concepts on attacking the zone defense, a defense not It has been our opinion for some time now that a used so often, but that can create several problems for basketball club should be run like a company, and Mau- a team. rizio Mazzieri ‘s article “Toyota Way and Basketball” In this issue, we have added a special section, the Video confirms once again that basketball clubs can benefit Library. Thanks to a collaboration with the E-Coach Vi- in much the same way as companies do from specific deo Library and the NBA Coaches Association, we will management styles. We are strongly convinced that share videos of an NBA head or assistant coach. There- following the guidelines of a company will improve club fore, Franco Pinotti - for several years an expert on video functioning. We’ll also have a look at what ‘s going on with the snow volleyball in an article by Angelo Squeo, New Events Business Director of FIVB, the International Vol- leyball Federation. These are only few of the top authors and topics we’ll be touching on. You’ll also hear from coach Nenad Trunić (on the right, with Andrea Casade- vall at a clinic in Lebanon), Dan Costello, Chief Revenue Officer of the Phoenix Suns, Fabio Gallo of OTT platform ViewLift, and in the Hoops for All section there ‘ll be an article of Haj Bhania on wheelchair basketball in addition to Baskin and Deaf basketball.

See you after the holidays, in the new year! alqueriadelbasket.com 5 COACHES } lionel hollins } los angeles lakers ASSISTANT SPECIAL PLAYS for scoring a quick basket

ith the NBA’s 24 second rule, time is crucial and every team must have some high percentage plays in their offensive playbook to execute for a Wquick basket. Based on the rule, we know that the offensive player who starts the special play needs to get the ball as quickly as possible, so he can immedia- tely evaluate the situation, and create a play for himself or another team- mate. In the, NBA we use several FOR MORE offensive options in these plays THAN 30 YEARS from the pick and rolls, such as HE HAS BEEN high and middle screens, scre- en-the-screener, screens at the corners of the free-throw lane, ASSISTANT AND or the staggered screen, which HEAD COACH means two or three screens in a row.

Remember that you can fall in love with a special play, but you must always adapt this play to the skills of the players that you have on your roster. A special play, which has had great success for a winning coach, doesn’t guarantee success for your team that has different players. It also doesn’t mean that you can adopt it every season, be- cause you may have different types of players from one season to the next. I personally prefer to call the majority of these plays during the flow of the game, but I will also let the point guard call them.

I'll show you some of the special plays I adop- ted or were used by other NBA teams. Just re- member that every year you can face new special plays run by the NBA teams. I‘ll illustrate some plays run for all five court positions, from the point guard, to the center. Of course, if a play is designated for a certain player and he can’t take the shot, then there must be a fall back option for another player or players to step up and score.

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PLAY FOR A POWER FORWARD OR A CENTER If your team faces a defense that double teams the ball handler, who is coming off the screen, we adopt this play. Let’s assume that 1, the ball handler, is dou- ble teamed on a side pick and roll, with no offensive player on one side of the court. On this play 5, in the middle of the court, screens for the ball handler, then cuts to the lane, set- 4 ting himself in the low post on the opposite side. Then, 4 screens for 1, who drives to the lane, and 1 can pass the ball to 5, who cuts inside, or to 4, who has sidled into the corner (diag. 1). Anthony Davies, the new power PLAY FOR A CENTER forward. center With 4 and 5 at the corners of the free-throw line, and 2 and 3 at the low post spots, 4 screens down for 2, 5 who goes up, and receives from 1. If 2 cannot shoot, 5 picks and rolls for him, 3 runs to one or the other corner for clearing out that part of the court, and 2 for 2, who then runs around 4, ending the cut on the can pass to 5 on the roll (diag. 2). But, we must be opposite side of the court, outside of the three-point ready with other options: if 2 cannot receive the ball line. After the screen for 2, 3 gets to the wing, outside after the screen of 4, 5 screens for 2, who cuts to the the three-point line, on the same side as 2, 4 pops out basket, 1 passes to 2, and 2 can shoot or pass to 5 on from the low post, receives the ball from 1 and can go the roll (diag. 3). to the basket, or pass the ball to 2 or 3 (diag. 4). Starting from the same set, and based on the reaction PLAY FOR A POWER FORWARD OR A CENTER of the defense, if their defenders switch, then 2, after This play is run to isolate a power forward with no help the screen of 3, flashes to the opposite wing, while 3, on his side. We have 2 and 5 on a double screen on one after the screen, runs around 4 and flashes on the op- side of the court, and 4 in the low post on the other side posite wing. 1 can pass to 2, and 2 to 4, or to 3 and 3 of the court. 3 flashes from below the rim for screening to 5 (diag. 5). alqueriadelbasket.com 7 COACHES } SPECIAL PLAYS

LOS ANGELES LAKERS On July 31, 2019, the Los Angeles Lakers hired Lionel Hollins as an assistant coach, after two years as New Jersey Nets head coach

DURING PLAY FOR A POINT GUARD flashes inside the lane HIS NBA TEN YEARS Another example of isolation is this play for the point to receive from 4, who, guard. We set 4 and 5 in the two low posts, 2 and 3 in after the pass, replaces CAREER AS A POINT the corners, and 1, the ball handler, in the middle of the 3 in the low post. If 3 GUARD HE PLAYED FOR court. If 1 drives to the basket to the right side, 5 cuts cannot shoot, 5 flashes away, going to the other low post spot, 4 cuts over 1, to the high post on the FIVE TEAMS and 2 and 3 run up to the wing position. If 1 cannot end ball side to receive the ball his drive to the basket, he can have the option to pass from 3 (diag. 7). to 4 or 5, based on the reaction of the defenders, or to 2 or 3 for a three-point shot (diag. 6). PLAY FOR A SHOOTING GUARD OR A SMALL FORWARD PLAY FOR A SMALL 3 and 4 are in the low posts, 5 is in the high post area, FORWARD and 2 and 1, the ball handler, outside of the three- IN 1977 HE The purpose of this play is to point line. 1 dribbles to the wing, 2 cuts around 5 and isolate our small forward goes to the low post on the ball side, and 1 passes to WON THE NBA TITLE 3, set in the low post. We 2. If 2 cannot shoot, he can pass to 5, who, after the have 4 at the corner of the 2’s cut, faces the basket, and he can shoot, or pass PLAYING WITH THE free-throw lane, 5 outsi- to 4, who flashes inside the lane. At the same time, PORTLAND TRAILS de of the three-point line, 3 flashes out at the three-point line, and he can also 2 on the wing and 1, the receive the ball (diag. 8). Based on the game situation BLAZERS ball handler, in the midd- and the defenders, the play can be run for 3, who sets le of the court. 1 passes to himself at the 2 position, while 2 is set in the low post 4, and, a split second after, 3 with 4.

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8 alqueriadelbasket.com https://www.facebook.com/LionelHollinsNba/ https://twitter.com/lionelhollins14 TIDBITS https://itrainfundamentals.com/ Founder and Owner of the Company PLAY FOR A POWER FORWARD OR A SHOOTING GUARD of tools for 4 is in the low post, with 2 on the wing on the same improving the side, 5 outside of the free-throw lane and 3 on the basics } other wing, and 1, the ball handler, on the right side 9 of the court. 1 dribbles toward 2, and then passes to His son Austin 5, while, at the same time, 2 cuts around 4, and goes played in on the opposite side of the court. If 2 is free, 5 passes France, Finland the ball to him, or to 4, who has flashed to the basket and Germany, (diag. 9). If there is no resolution, 5 dribbles toward 1, and now in and makes a hand-off pass to 1, who dribbles to the Russia at Zenit other side of the court. At the same time, 2 receives a St. Petersburg } pick from 4, and then another one from 5, then he gets at the corner of the free-throw lane, and receives from He graduated 1. The ball handler can also pass to 5, who, after the from Arizona State University screen for 2, has rolled to the basket, or to 4, who can in 1986 with turn, and ask for the ball, after the screen for 2 a degree in (diag. 10). sociology. 10 PLAY FOR THE TOP SCORER On this play 4 and 5 are set outside of the three-point line, 2 in the low post, and 3 on the wing. While 1 is driving to the wing, 2 sets a screen for 4, who cuts in the lane, and 1 can pass to him. If 4 cannot receive on the cut, he sets himself on the low post, asking for the ball from 1. If this second option for 4 is not available, 5 screens for 2, who pops out of the screen and receives from 1 (diag.11). 11 Career 1985 - 1988 1999 - 2000 2002 - 2007 Arizona State Vancouver Grizzlies Memphis Grizzlies 2009 - 2013 assistant interim COACH assistant Memphis Grizzlies 2004 2014 - 2016 1988 - 1995 2000 - 2001 Phoenix Suns Memphis Grizzlies Brooklyn Nets Las Vegas Silver Bandits interim COACH assistant 2019 - present 1995 - 1999 2002 Los Angeles Lakers Saint Louis Skyhawks 2008 - 2009 Vancouver Grizzlies Milwaukee Bucks assistant assistant assistant

alqueriadelbasket.com 9 COACHES } Moncho Fernandez } MONBUS OBRADOIRO COACH - LIGA ACB MOTION OFFENSE 1 & 2 VS. ZONE DEFENSE AGAINST ANY ZONE DEFENSE AND FOR EVERY LEVEL, FROM PROFESSIONAL TO YOUTH TEAMS

PREFACE This play can be adopted against any type of zone de- fense and used in different categories from professio- nal to youth teams. We can start with different sets, one with three perimeter and two inside players, and another one with four perimeter, and one inside player. But it is basic to adapt the offensive rules to the skills of our players.

MOTION 1 HE IS STARTING WITH A PASS Three perimeter and two inside players set. 1 NICKNAMED passes to 3, if open (above all, if 1 faces an even zone). Based on this pass, we will start THE ALCHEMIST the play “Motion 1”: 2 cuts in the lane, and 4 FOR APPROACHING gets to the high post (diagr. 1). Then 2 pops out, cutting shoulder to shoulder around 5, THE GAME IN A 3 passes to 1, then 3 fakes to cut in the lane, DIFFERENT WAY and goes on the opposite wing (diagr. 2). STARTING WITH A DRIBBLE If 1 cannot pass to 3, he will dribble toward 3 - a much faster way to begin the pla - and then 3 repla- ces 1, while 4 cuts to the high post position (diagr. 3). 1 has two passing options: to 4, or to swing the ball to 3 (diagr. 4).

BALL TO THE HIGH POST RULES We follow these rules, if the ball is passed to the high post 4, our the main target (diagr. 5). } The other post 5 cuts from box to box of the lane. } The wings, 1 and 2, slide to the deep corners. } 3 slides to the left or right side of the back of his defender X1. This situation can generate more advantages (diagr. 6): the 5’s cut forces X4 to follow the cut, and this opens the area in the corner for 1, who can receive from 4. If 1 cannot shoot right away, he could attack the close out of X2, who has slided down to guard him. 10 alqueriadelbasket.com 1 3 5

2 4 6 If 1 skips the ball to 3, and 3 to 2, with no inside player on the low post on 2’side, 4 slides down below the box, and 5 replaces him at the high post (diagr. 7). If 2 can pass to 5, we will follow the same rules.

BALL TO THE LOW POST RULES If the ball reaches the low post 4, we follow these rules (diagr. 8): } 5 cuts from the high post to the opposite low post spot. } 2 and 1 will set themselves above the free-throw line. 7 } The perimeter player in the middle, 3, faces his de- fender X1. } 2 passes to the low post 4. the ball at 1, the low post on the opposite side of the ball, If 4 drives to the baseline, 5 slides to the basket, 1 4, gets to the high post, and we start again our motion slides to the corner, and 3 replaces 1 on the wing offense (diagr. 11). (diagr. 9). MOTION 2 If 4 cannot play one-on-one, he must read the defense, We can choose different sets to start this play, but let’s above all on the opposite side. If the ball is passed to 1, 3, start from a three - two set, with the aim of reaching or 2, the two inside players 4 and 5 wait for a second and a one-three-one set, the same of the “Motion 1”, but watch if the perimeter players can shot, attack the close with the ultimate goal to bring 4 outside the lane, with out, or split in the lane (diagr. 10). four players on the perimeter, with the second big man, NO OFFENSIVE SOLUTIONS ON THE CLOSE OUT RULE 5 away from the basket. A good start is by running the If the perimeter players do not attack the close out, with play to the side of 4, forcing the defense to slide, clea- alqueriadelbasket.com 11 COACHES } MOTION OFFENSE 1 & 2 VS. ZONE DEFENSE ring the low post of the strong side for 5. 1 passes to 2, 4 gets to the high post, and 5 replaces 4 on the opposite low post (diagr. 12). The OVER 320 main goal is to pass to the high post 4, then we follow the rules of “Motion 1” of playing GAMES ON without the ball: 5 slides from box to box, 2 THE BENCH OF and 3 slide to the low corners, and 1 slides to the defender’s back, who is fronting him OBRADOIRO (diagr. 13).

PASS TO THE MIDDLE OF THE COURT RULES If we cannot pass to the high post 4, we look for 8 a pass to 1. Then 1 swings the ball to 3 (diagr. 14), and 5 slides to the low post spot on the ball side, and from this set we follow these rules: } Whenever there is a pass from the middle of the court to a wing, 3 in this case, 1 cuts to the opposite wing (diagr. 15). } 4, the player at the high post, pops out, asking for the ball. } 2, the wing on the opposite side of the ball, with a flash cut replaces 4 to the high post. The goal is to pass from 3 to 2. If the ball gets to the high post 2, the rules are the same of the motion wi- thout the ball: 3 and 1 slide down in the deep corners, 9

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12 alqueriadelbasket.com https://www.facebook.com/monchofernandezfanpage

@monchofdez

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while 4 slides to the back of the defender in front of The Obradoiro him, and 5 cuts in the lane on the opposite low post point guard position (diagr. 16). David Navarro

BALL IN THE HIGH POST AND NO SOLUTION 17 If the ball reaches the high post, and we do not get any solution playing wi- thout the ball, with all the outside players guarded, 2, in the high post, has the chance to play one-on-o- ne. If 2 cannot shoot, he passes the ball outside, or to the low post, with the following options (diagr. 17): } If the ball goes to 1 or 3, they could attack the close out, or

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Career 2000–2002 2006–2009 Gijón (assistant) Villa de Los Barrios

2003-2005 2009 Gijón Murcia

19 2005–2006 2010 Breogán((assistant) Obradoiro CAB

alqueriadelbasket.com 13 COACHES } MOTION OFFENSE 1 & 2 VS. ZONE DEFENSE pass to 5 on the low post (if this happens, we apply TIDBITS the ball inside rules, which we will describe later). } If the ball goes to 1 or to 3, and they do not have With any solutions, all the three outside players will go Obradoiro won back, by dribbling and sliding, to their original posi- the Spanish tion when they begun the play (diagr. 18). Div. II Princess of Asturias Cup If the ball is passed to 4, he will dribble to the central } spot of the court, and we will restart the play, with ACB coach the two wings 3 and 1, who slide upward (diagr. 19). with longest tenure, 10 If we cannot pass to 2 in the high post, we would look 20 years, with for the pass to 4. He then swings the ball to 1, 5 sli- the same club des on the low post on the ball side, and we follow Obradoiro the previous rules for starting again the play (diagr. 20). BASIC RULES OF MOTION 1 AND MOTION 2 } Each time the player, 4, in this case, passes from the middle of the court to a wing, 1, for example, he cuts to the opposite wing (diagr. 21). } The player in the high post, 2, pops out from the free-throw lane to the middle of the court, and asks for the ball. }The wing on the opposite side of the ball, 3, re- 21 places 2, with a flash cut to the free-throw area. The aim will be to pass to the player, OBRADOIRO who made a flash cut to the high IS THE TEAM post, in this case 3, to start the OF SANTIAGO DE game without the ball. COMPOSTELA, THE END BALL INSIDE RULES If the ball is passed to the low OF THE FAMOUS WAY post 5, we will follow the fol- OF COMPOSTELA lowing ball inside rules (diagr. 22): }4 goes to the opposite corner.

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27 29 31

} Both wings spots will be occupied by the players player, if he cannot shoot. located above the free-throw line, or its extension. Let start with a three - two set (diagr. 26). 1 dribbles In this case, 1, the strong-side player, who passed towards 3, 3 replaces 1 in the middle of the court, the ball to 5, slides from the corner to outside at a and 2 slides at the high post area, forcing the defen- 45º spot. If his defender turns his back on him, 5 se to rotate. have the chance of passing back to 1. 1 passes to 3, 4 pops out to the wing outside of the } 3, who popped out from the high post area, will set three-point line, and 5 replaces 4 on the opposite himself in the middle of the court. low post (diagr. 27).

Here the possible solutions with the ball inside to 5 3 passes to 4, then he slides to the opposite wing, (diagr. 23): 1 replaces 3 in the middle of the court, and receives } An outside pass of 5 for the shoot of 3, 2, or 4, or from 4, and 2 cuts under the basket (diagr. 28). } they can drive to attack the closeout of the their defenders. 4 screens X2, and 5 screens X4, opening an area in the corner for 2, who pops out, and receives the ball We could also start the play by dribbling: 1 dribbles from 1 (diagr. 29). towards 2, 2 replaces 1, and 4 gets to the high post (diagr. 24). If 2 cannot shoot, because the defense recovers, he would dribble to the wing position, and from there Also after this different start the rules are the same: we start again following the rules of “Motion 1”, ei- 2 passes to 3, 4 pops out, 1 replaces 4 at the high ther with a pass to the low post 5, or to the high post post, and 2 replaces 1 at the wing (diagr. 25). 4, who, after the screen on X2, has flashed to the free-throw area (diagr. 30). If these solutions are not SET PLAY VS. ZONE DEFENSE possible, we follow the rules described previously In the next play we will see how we can apply the ru- for having a continuity: 2 passes to 4, 2 and 3 slide les of “Motion 1”, creating a continuity, after a series to the low corners, and 5 slides on the opposite low of movements aim to a shot of our best perimeter post (diagr. 31). alqueriadelbasket.com 15 COACHES } nenad trunic } FIBA EUROPE COACHING CERTIFICATE & CLINIC LECTURER DRIVE AND KICK MOVES READING AND BEATING THE DEFENSE (SECOND PART)

IS ASSOCIATE PROFESSOR OF , PHYSICAL CULTURE & SPORTS MANAGEMENT, SINGIDUNUM UNIVERSITY, BELGRADE, SERBIA

4. TAKING ADVANTAGE OF DRIBBLE PENETRATION On dribble penetration the teammates without the ball must read the position of the ball handler, as well as all the defenders. Good reads can create a lot of scoring opportunities. When the defenders on the help side slide into an open stance on the dribble penetration, this increases the possibilities for the ball handler to pass the ball to his teammates in good scoring position.

Basic principles: }If the defender turns his head to look for the ball, the offensive player must move away, out of his field of vision.

}The players without the ball must rotate in from the opposite direction from the rota- tion of the defenders who help. (diagr. 31 to 40). 16 alqueriadelbasket.com 31 32 33

34 35 36

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Luka Doncic, former Real Madrid, now with the Dallas Mavericks, an oustanding player on drive and kick

alqueriadelbasket.com 17 COACHES } DRIVE AND KICK MOVES (SECOND PART)

READING THE TYPE OF DRIVE }Drive on the side of a teammate on the perimeter one pass away. The HE HAS BEEN teammate goes away from the defender, staying wide or ma- SERBIAN U16 & 17 king a back door cut. The main NATIONAL TEAMS, goal is always to remain within 45° of the ball handler’s peri- AND IRAN FEDERATION pheral vision. The recovering TECHNICAL defender is forced to make a change of direction and that al- DIRECTOR lows the teammate enough time to read the new situation. (diagr. 41 and 42).

}Drive away from the teammate one pass away On the bench of on the perimeter, or drive on the other side. The the Irainan Youth teammate goes away from the defender, who ro- national team at the FIBA Asia tates to help, and then he fills the open spot. He 2018 must not stay in the dead zone. The defender is beside the ball handler and it’s not possible for the offensive player to see the teammate on the opposite side. The ball handler will use a two-step stop, followed by a reverse pivot and one han- 38 ded pass. The teammate must go out of the of

39 41 43

40 42 44

18 alqueriadelbasket.com 45

dead zone and move to fill the open spot, directly behind the ball handler, who has driven. (diagr. 43 to 46).

}Drive from the wing. If there is a drive on the wing, the other wing without the ball must 46 always be at the level of the ball to give the ball handler the chance to make a pass from wing to wing. (diagr. 47 and 48).

}Drive from the top of the free-throw lane Career

2005-2006 2010 2017-2018 Scout for NBA Head Coach of U17 Technical Director & Sacramento Kings Serbian National team Youth Coordinator and Head Coach Iranian 47 2008-2010 2011 Basketball Chief of Technical FIBA Europe Coaching Staff Men’s Serbian Clinic Lecturer and on 2018 National Teams wolrdwide clinics Associate Professor at Faculty of 2009 2014-2015 Physical Education & Head Coach of Coordinator Men’s Management in Sport, U16 Men’s Serbian Youth Basketball Singidunum University, National Bronze National Serbian Belgrade, Serbia Medal at European Federation Championships 48

alqueriadelbasket.com 19 COACHES } DRIVE AND KICK MOVES (SECOND PART)

49

to the basket. The teammates must rotate, going TIDBITS away from the defenders. (diagr. 49 and 50) . } As a Drive from the wing to the middle. In diagr. 51 and professional 52 you can see the rotation of the teammates. he played in 7 countries } Drive on the baseline. The teammates on the side } of the drive will rotate toward the spot where the 50 With the former Jugoslavia Youth National teams he played with Kukoc, Djordjevic, Raja, and Divac } He was also coached by Cosic, Pesic, and Vujosevic 51 54

52 53 55

20 alqueriadelbasket.com 56 57 58

59 60 61

62 63 64 ball handler started the drive, while the other te- ammates away from the drive move toward the drive, so that the ball handler can have different TIDBITS passing options. (diagr. 53 to 57). His young son Lazar is POST REACTIONS TO DRIBBLE PENETRATION an interesting } Dribble penetration above the low post line. The prospect and post slides to the short corner of the lane, because he is under the ball handler drives from the wing to the lane, contract or from the top of the free-throw line to the lane. with Vanoli (diagr. 58 to 61) Cremona in Italy 64 } Dribble penetration below the low post line. The low post will slide up over the line of the drive. (diag. 62 to 65). alqueriadelbasket.com 21 VIDEO LIBRARY BLITZ DRILL n this first video Nate McMillian, head coach of especially if he can score from the three-point line. the NBA Indiana Pacers, introduces his assistant, The guard, who is screened, must get through the IDan Burke, who explains how to “blitz” on the ball screener and his teammate. After the screen and screen. The word “blitz” is used to indicate the trap the roll of the offensive player, the big man must set for the player with the ball, while he receives a have a hand in the passing lane and the guard must screen. force a high pass, that is slower, so the big man can “In the NBA playing small ball is common, so we recover. Both defenders must be active with their face a lot of switches among the defenders,” hands and legs.” says McMillian, “we want to try to stay with the “If there is a side pick and roll, we use the same assigned offensive players, so we blitz on the guidelines, but we try to avoid having the ball screen.” handler drive in between the two defenders. We He continues, “The big man must communicate force the dribbler to the baseline where there is with his teammate, who is screened, yelling two another teammate who can help.” he concludes. or three times: ‘Show left, show left (or right)!’ He must jam the screen, but also stay with his man,

With this issue we ‘ve added a new section where eCoach-NBA Coaches Association (NBCA) the coaches can find videos from NBA, EuroLeague, eCoach is the official technical video company of the ACB, and other championships. NBA Coaches Association (NBCA, www.nbacoaches. com). NBA head and assistant coaches share their drills and plays. There are different sections of the library, from children to pro level. For more information: www.ecoachbasketball.com

22 alqueriadelbasket.com VIDEO LIBRARY

THE ART OF MOVING WITHOUT THE BALL n the following clips of EuroLeague and Endesa/ There are teams that prefer to stick more to their ACB League players, we see illustrated the beauty systems and ones that allow their players to Iof moving without the ball in order to create operate with more freedom to move around the advantageous situations on the court. It can be court. Both strategies require significant movement observed in counterattack situations, moving right without the ball by all offensive players. Moving after offensive rebounds, as well as when the ball without the ball also requires a high basketball is in the post. Opposite to where the ball is, a player IQ, proper spacing on the court, and proper pass can move within the opposite lane and cut back and finish execution. Reading the visual cues from door. teammates is very important and highly effective in beating a good defense.

Franco Pinotti Claudio César Prieto Italian and Spanish top level licensed coach and Argentinian professional coach, who also holds FIBA coach with 40 years of experience as a Spanish citizenship, he has attended many clinics senior coach. Head of the International Scouting and been the guest of teams worldwide, including Department for the ACB League. Specialist in the the San Antonio Spurs of the NBA. Prieto was on training of young talent. He has directed camps for the staff of the Michael Jordan Brand Classic in players and clinics for coaches in various countries Barcelona. He has coached Catalan teams, has the of the world, predominantly in South America. top Spanish and Argentinian coaching licenses, and is an expert in video analysis. http://thecoachclaudioprieto.com/

alqueriadelbasket.com 23 VIDEO LIBRARY

MIROTIC: SHINES IN ALL ASPECTS OF THE HIGH-LOW GAME

hile Nicola Mirotic had several options in the NBA, he chose a long-term contract in Europa. In his first months, he’s an important key to the successes Wof FC Barcelona. Especially in so-called “high-low situations” he’s extremely difficult to guard. In this video I break down all the aspects which makes it an unstoppable play for Mirotic. On the lowpost, is not an option for the defender to stay behind Mirotic. The cocktail of his size, mobility and shooting touch allows him to score easily with a fade-away, semi-hook or spin move. When the defense tries to deny the direct passing line to the ball, he’s very smart to seal-off the defender to open up another passing angle for a different teammate. His experience and basketball IQ make him also a lethal passer. Either from the lowpost or in feeding the “high-low pass” himself, keeping his cool and court vision under the defensive pressure. Unnecessary to add that you cannot give him any daylight behind the arc, making him one of the proto-types of a modern “stretch 4” that every coach would like to have on his roster.

Pascal Murs is currently the headcoach of EuroProBasket International Academy for professional players in L'Alqueria Del Basket in Valencia. He has experience as a headcoach at the highest level in Belgium, The Netherlands, France and Luxembourg. Pascal is an expert in advanced basketball analytics and a skilled speaker on coaching clinics. He also runs a coaching website and newsletter: www.pascalmeurs.com 24 alqueriadelbasket.com FOLLOW US

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alqueriadelbasket.com 25 VARIOUS TOPICS } Brandon Rosenthal }Arizona St. U. Scout. & Playe. Develop. Dir. AN OPERATING SYSTEM NO WINNING WITHOUT DEVELOPMENT AND CULTURE ny head coach knows the job comes with so many more responsibilities than just being on the court. Our job requires more responsibility away from the court than it often does on. The best coaches embrace Athis responsibility because it frequently comes with impacting so many lives internally and outside the organization.

The, higher the level we go, the more the profes- sion turns into an entertainment business and be- comes completely results driven. Your win-loss re- cord is what matters and quickly can become your

BRINGS OVER 10 YEARS OF COACHING EXPERIENCE ACROSS THE NBA, NBAGL, NCAA DIVISION I, II, AND III LEVELS. HE WORKED ON THE FIRST DATA BASE ON SHOOTING IN THE NBA

26 alqueriadelbasket.com VARIOUS TOPICS } Brandon Rosenthal }Arizona St. U. Scout. & Playe. Develop. Dir.

identity. You either won the game or lost the game. For a coach and organization to have sustainable There is no in between. Media requirements, guest success they need to create a cycle of positive mo- appearances, meetings unrelated to basketball be- mentum that’s built from three main abstract cate- come more the norm than the game planning and gories: practice preparation. Maybe rightfully so? Coaches are paid higher salaries than ever. Earning potential 1) Development is through the roof if you strike gold at the precise 2) Culture time on the right opportunity. Thus, if you don’t win 3) Winning enough, you’re out of a job faster than it took for you to get there, but, at least, you were paid and set Development. We have an innate need to feel like yourself up with financial freedom. we are improving and our time is valued. We want to feel like there is a genuine investment in our devel- However, for many of us, we don’t coach for the pay- opment for the purpose of forward progress. For an check. It’s actually for the love of the game. What organization, development strengthens the foun- makes these coaches also so special is that they dation, fundamental after fundamental, value after constantly are getting back to the root of what the value. job is. Helping people. Developing people. Serving people. Building lifelong relationships of genuine ap- Culture. We have an inherent need for a sense of be- preciation and admiration. longing. We must feel like we are part of something greater than ourselves. We need to feel safe and empowered by the organi- zation’s values around us. Culture sets the stage for how we interact with one another, how we learn and problem solve together. Culture is what we do every day.

Winning. When we put forth time and effort, we need something in return. It doesn’t always need to come back to us in terms of wins, but we must see and feel progress towards our goals. Additionally, in this profession if we aren’t demonstrating a level of progress, we will no longer be employed. Winning won’t occur without development and culture.

Sustained development and culture won’t happen without winning. It’s like Jim Collin’s “Fly Wheel” ex- ample from the book “Good to Great” (a book on busi- ness and companies, excellent for any type of job, editor’s note). Exceling in one category may slightly move the needle in favor of your organization’s suc- cess, but it won’t create long lasting sustained suc- cess. An organization needs all three categories op- erating together in harmony. As coaches, we need to create systems within each of these three catego- ries to organize ourselves and get everyone moving in the same direction together.

For example, with a sport like basketball that is high- ly technical and tactical, we must incorporate a vari- ety of systems into our programming to help create structure and processes. Any good program has the following systems: alqueriadelbasket.com 27 VARIOUS TOPICS } an operating system

THE FIVE SYSTEMS IN BASKETBALL: OFFENSIVE, DEFENSIVE, DEVELOPMENT, LANGUAGE AND OPERATING

1) Offensive System of “Don’t mistake activity for achievement”, a quote 2) Defensive System from legendary Coach John Wooden. A good defen- 3) Development System sive system has a strong foundation of principles 4) Language Systems and techniques, but is flexible in strategy. With pur- 5) Operating System pose, it adapts to the strengths of an opponent, but not at the expense of compromising the integrity of Offensive System. A good offensive system the system. has structure that curate’s creativity. It empowers strengths and conceals Development System. A good develop- weaknesses of individual players. ment system consistently fills, refills It’s interlaced with concepts that and overflows three buckets. We help bring individuals together can only train and improve our so the whole is greater than the mind, body, and craft. For play- sum of its parts. It’s sound, but ers, all three buckets must be flexible. constantly filled and refilled, if we are going to maximize Defensive System. A defen- their opportunity to get bigger, sive outcome often times can stronger, faster, and be able to be the result of what we put pass, dribble, and shoot better. into it, it is a concoction of de- Mentally, we must assist play- sire, effort, competitive spirt and ers in finding meaning, connection, technique. But, without a system in and control of emotions and, even, place, this sounds like a perfect example thoughts. 28 alqueriadelbasket.com @coachrosenthal https://www.risingcoaches.com

Language System. A good language system allows a team to self-organize and communicates with one TIDBITS another. Language should be used to drive a team’s sought-after goals and outcomes. A communication Developed undrafted Co-founder of Rising system develops a sense of belonging for its mem- NBA players Shaq Coaches, an organization bers, bringing our team together and speaking in only Harrison, now with the for assisting and a way that we would understand. The more efficient Bulls, and Josh Gray, now networking for young and effective the language is, the with the Pelicans coaches greater chance of maximizing the team’s winning potential.

Operating System. A good op- in place, something as simple as knowing when to ar- erating system has checks and rive at the plane with plenty of time so the team can balances. There are procedures in depart on time, suddenly becomes a challenge. place counterbalancing in- fluences by which an or- Use Technology. The use of technology can help au- ganization faces every tomate simple tasks. Diagraming our offensive and single day. For example, defensive systems helps speed up the learning pro- if our team’s scheduled cess. By capturing our systems on paper or in video flight departure is at we provide our staff and players tangible examples 2:00 pm we should of our systems. know to arrive at the plane at least We can use technology to capture infinite amounts 90 minutes before of data. This data can be used to influence how we departure. Security develop skill workouts and even monitor the health checkpoints, the han- and wellness of staff and players. Using cameras, dling of luggage, etc. all we can capture different angles of a player’s move- influence the outcome of ment pattern. Thus, speeding up the decision-mak- departing on time. If we ing process on how to improve a player’s technique have no operating system for a skill like shooting. Technology at times can make the complex task sim- ple. Technology can help organize everyone on staff, for example, with aiding in the organization’s commu- nication. Different applications will send push notifi- Career cations for a schedule event change and keep read re- ceipts so you know everyone is aware of the change in 2012- 2015 2017-2019 schedule. Using a digital calendar with alert features SANTA CLARA UNIVERSITY PHOENIX SUNS allows a staff to quickly view where staff members Video Coordinator & Director of Scouting & and players are at all times of the day. Existing vid- Director of Operations Players Development eo editing platforms allow for coaches to overlay the video with text, drawings, and even spotlights to help 2015-2016 2019 communicate a message to viewers. HOUSTON ROCKETS ARIZONA STATE UNIVERSITY Video Assistant Director of Scouting & Once we’ve established our systems to help aid in Players Development culture, development, and winning, look for ways to 2016-2017 NBA G-LEAGUE integrate technology into your systems. Doing so NORTHERN ARIZONA SUNS will make us more efficient and effective. This is im- Assistant Coach portant because it provides us as coaches more time to focus on the most important part of the job…the human element. alqueriadelbasket.com 29 STRENGTH & CONDITIONING COACH } Manuel Capdevila } s. & c. coach Valencia BC

REAL PHYSICAL PREPARATION IN MODERN BASKETBALL (FIRST PART) BASKETBALL IS AN INTERMITTENT HIGH INTENSITY STOCHASTIC SPORT 30 alqueriadelbasket.com The current view of our season is as follows: team with European competition and Spanish League, between 4-6 games of a preseason that begins at the end of Au- gust and in which the players arrive abandoning their vacations or international commitments. The official season begins in September-October with 34 European competition matches and as many Span- ish league games in the regular league. To all this, we can end up adding, depending on the achievement of objectives for different competitions: 1-2 Super Cup games, between 1 and 3 games of Copa del Rey and Playoffs of Liga ACB and EuroLeague.

Schedule of the season It is essential to differentiate the micro- THE RECOVERY, structure (the type of week that will take place) from the competitions that PREPARATION AND we will play (how many games will be played each week, 2-3). ADAPTATION PROCESSES The recovery, preparation and adap- tation processes are completely dif- ARE COMPLETELY DIFFERENT ferent depending on the number of DEPENDING ON THE games and their schedule throughout he objective of the week. this article is to NUMBER OF GAMES The physical preparation, the technical allow the read- and tactical training and the recovery will er to understand in be focused so that the maximum number a general, structured of players in their best possible physical state Tand concrete way the current reali- are available to the coach to compete. ty that we face in professional basketball. Basketball, like all sports is constantly evolving, we Throughout the two parts of this article we will travel increasingly have more accessible technology, more from the general towards the specific in our sport. evidence that tracks what is happening on the court Basketball, like most group sports, is a stochastic (Figure 3) in the player’s body when making a specific sport—stochastic processes are natural models for gesture. From our point of view, it is difficult to analyze the progression of many individual and team sports— this data outside of our professional structure. with high intermittent intensity, where we find great The majority of published studies have been carried out neuromuscular wear with continuous accelerations, with young players, less dense structures of competi- decelerations, changes of direction, different types of tion and training little adapted to reality, so there are no supports, movements, jumps and specific actions... homogeneous initial conditions. Each team has a tech- The reality of modern sport means that we must nology, variables and resources, both human and with change the classic periodization paradigm and adapt a different materials—therein lies the artistic or variable more modern vision to this new scenario. aspect of our profession: there are no two equal physi- alqueriadelbasket.com 31 STRENGTH & CONDITIONING COACH } Real Physical Preparation In Modern Basketball (first part)

cal preparations, even within the same club. THE WORK Therefore, it will be increas- ingly important to estab- WE DO OFF THE lish our own databases COURT HAS TO BE IN based on our training, to know what happens in ACCORDANCE WITH each case, to each play- WHAT WE DO ON er, each day in order to THE COURT analyze the exercises we do in a technical way and to introduce the pieces of the puzzle according to the objective that we have set out for that particular session. We must take into account an element that will be key: the work we do outside the court has to be in accord- ance with what we do on the court; for example, if a -3 (training three days before playing a game, game day TIDBITS being 0) has a very high load in terms of volume and intensity, the work of strength or compensatory effort He holds that we have to do has to have a balance, that’s why it to identify risks of injury. two masters, is of the utmost importance to communicate with the } Create a work methodology one from the coach. where everything has a cause University of As the game evolves, the players are becoming more and effect, interlacing physical Barcelona, athletic, faster, stronger; the competition has more and technical content. and the other games, requires more travel and, therefore, less recov- } Plan the time you have and opti- one from the ery time, so it is essential that we adapt to the chaos mize it. University of Valencia of the current competitive model. All these elements } Identify only the specific and } increase the number of injuries as clubs are opting for necessary variables needed He is a longer squads and players with athletic levels never (don’t go crazy with a thousand seen before in Europe. motorcycles variables that you will not know enthusiast This affects the way we work, and the plan of the work- how to interpret later on). outs is completely different, simply due to the fact that } Know when players work with we are going from 12 to 15 players on the roster. It is personal trainers outside the club, what they do and necessary to apply new strategies to ensure that every- what their ultimate aims are. one receives their necessary stimulus at their specific } Have solid, robust criteria and don’t get carried away time of the week. And it is of the utmost importance by the latest fashion: new does not always mean that individual workouts are customized as needed. better. Therefore, within this scenario, we propose a series of } Know how to manage economic and human re- ideas that, in our opinion, help in the achievement of the sources. objectives that a professional basketball team must } Have a theoretical scientific basis without forgetting meet to try to compete in the best possible state in the daily reality of work and create a concordance each game: between the two. } Work must be overseen by the coach/coaches. } On a team with a double competition, it seems fun- } Commit to a time and state in the calendar how you damental to have a player to technical ratio> 1.5. can train every week. } Avoid “empty” workouts. } Open windows of specific content for individual https://twitter.com/capdevila_lo work whenever possible. } Identify risks and physical deficits of players. www.alqueriadelbasket.com } Establish individual parameters that serve as alerts 32 alqueriadelbasket.com STRENGTH & CONDITIONING COACH } Real Physical Preparation In Modern Basketball (first part) ZURICH SEGUROS, PATROCINADOR DEL VALENCIA BASKET.

#IMPARABLES CON EL DEPORTE

Zurich Insurance plc Sucursal en España REFEREES } Richard Stokes }EUROLEAGUE Senior Director Officiating THE INSTANT REPLAY SYSTEM THE REFEREE’S ASSIST

he use of instant replay has existed in North in Prague. This was the pre-cursor to its full use in the American sports for some time whilst the following 2006-07 across all Euroleague games. The use of technology to determine timing and system that was employed was based around a pro- finishing places has also been prevalent tocol that was adapted by all local broadcasters, who since the 1980’s. International basketball’s were responsible for the set-up and delivery of the Tfirst foray in using a dedicated Instant Replay System, requirements set by Euroleague Basketball. But, at latterly known as an IRS, began with the Euroleague this time, there was no sole provider for the IRS and competition in the 2005-06 season’s Final Four held there were differences in set-up and quality, including

,

fiba referee in 1993 AT 25YEARS OLD

34 alqueriadelbasket.com REFEREES } Richard Stokes }EUROLEAGUE Senior Director Officiating

the video screens and process for making the review to establish a clear protocol for use that the referees (which could be quite lengthy). In addition, with the must apply. If a review is to take place the following many different types of arenas used by the clubs, there guidelines must be followed: were also big differences in how the review took and } Referees must gather as much as information be- place under what conditions. fore the review Therefore, in more recent years there has been a drive } The Crew Chief will make the final decision to standardize the system, the protocols and the By- } Only the referees and the IRS operator will be pres- laws regulate both the deployment and conditions of ent for the review use across all Euroleague competition games. With the } There must always be a call made, prior to review- advent of the partnership with IMG, Euroleague Bas- ing the play ketball entered into a tender process to establish a sin- } The call will only be changed when there is clear and gle provider and in 2016 Hawkeye was chosen as the conclusive evidence with which to do so partner for the courtside IRS. This protocol allowed the referees to first consult on One of the first steps with the new system has been that play in order to have all the information before de- ciding if this was a need to go to the IRS. A dedicated IRS operator is present in all arenas his sole job is to operate the system. So practiced are these operators that very often they will already have plays ready for the referees in case a review will take place, because they are acutely aware of the possible contentious plays, and which may be reviewed. Play situations that may be reviewed are divided into three main categories: } Plays that can be reviewed at any time in the game } Plays that can be reviewed with 2:00 mins or less in Quarter 4, or from the same point in OT } Plays that can be reviewed at the end of a Quarter or at the end of OT

Figure 1. Type of review per stage. Source: Euroleague Basketball

alqueriadelbasket.com 35 REFEREES } The Instant Replay System

All plays that are reviewed are automatically forward- ed to the EB Officiating Department, along with all of the camera angles for the play in question so that the review can be both analyzed for accuracy and protocol. This also enables the referees to receive feedback on the correct process and criteria for de- cision making, to ensure the greatest possible con- sistency across the competition. On the other side if there is incorrect use of the IRS detected, then this enables the officiating department to address any training and development needs with the referees, depending on the outcome.

Note: In the 2017-18 season more reviewable plays were added ONLY FOUL REVIEW was added from Figure 2. IRS Evolution from 2016-17 2016-17 to 2017-18. to 2018-19. Source: Euroleague Basketball The table has the dots in the corners as it is selected when you have done a screenshot from your monitor. When conducting a review the referee has to iden- As well as the reviewable situations (there will be 16 tify the key frame. This will allow the high probabil- triggers that allow the use of the IRS for the 2019-20 ity of a correct decision made in good time. As an season), training and guidance is also a part of how example, with previous reviews when the IRS was referees can correctly use the IRS itself in order to be in its infancy, referees would look for a camera an- both accurate and expedient. The average time for gle showing the ball leaving the hand of the shoot- a review has decreased, reflecting the fact that the er. This may take time moving back and forth on the IRS operators are more able to recognise possible re- video, whereas to find the moment when the light views and therefore are ready if one takes place. In around the backboard is illuminated is quicker and addition to this it has been necessary to ensure a cor- then allows the referee to freeze that and then go to rect sequencing of the review by the referees in order the synchronised camera’s to see the angle covering to have the correct decision in as short a time as pos- the shooter and then where the ball is, at that mo- sible. There was though an overriding factor which is ment. A simple task, but that needed to be defined that the IRS review must have the right outcome/cor- as part of the sequence of the review as you can see rect decision and therefore although time is an issue, from the example below, but with the clear guideline especially with broadcast partners who are handling a already mentioned earlier, that the call will only be live game, if the review needs to take longer to ensure changed when there is clear and conclusive evidence a correct decision then this will always be the priority. with which to do so”. 36 alqueriadelbasket.com REFEREES } The Instant Replay System

BASKET EOQ A player is fouled in the act of shooting for a field goal. The referees will review the footage to determine the following issue only: • whether the field goal attempt was a 2-point • whether the field goal attempt was a 3-point

IRS reviews in basketball have been prevalent for the last ??? years and in international basketball the re- Figure 3. IRS Basket End of Quarter - Details. view is under control of the floor officials and an IRS Source: Euroleague Basketball operator. In some cases, the IRS operator is a dedicated individual for this task, in others the operator may be a At Euroleague Basketball our goal is to have clarity in 4th/standby official. In the USA, the NBA, NFL and MLB our decisions and in the use of the IRS. In doing so we all have Replay Centres that make the big majority of expect to achieve improved quality in decisions and in the decisions for the officiating crew with only a small the communication with participants, fans and media. number of plays being able to be reviewed and decided In order to achieve this last part, the final step in the upon by the floor/field officials. In others sports such near future will be to make available, to those following as cricket, very close plays are determined on the field our competitions the types of plays that are reviewa- of play with ‘Umpire’s Decision’ also a possibility, thus ble in order to make the area of instant replay possible leaving some of the decisions to the skill and experi- for everyone to understand. Whether you a referee, ence of the individual. player, coach, fan or member of the media.

alqueriadelbasket.com 37 ALQUERIA NEWS } Esteban Albert } Female Basketball Coordinator Valencia BC TACTICAL DIFFERENCES AMONG MALE AND FEMALE BASKETBALL WITHIN THE FOUR COURT LINES, NONE hen a coach looks through the bench Let this article serve to give my opinion on the subject, of male and female teams, a frequent and yes, it is a personal opinion. question is what differences he finds For a long time, stereotypes of technical execution have between training one or the other gen- led to thinking about the differentiation of systems for der, and sometimes the question is fo- “masculine" and “feminine" play. For example: stagger W cused on the tactical aspects of the screen in masculine basketball since the shooter is able game. Do you choose the game to, shoot fast and this type of movement works well, systems based on whether it while in feminine basketball the player needs more time is a team of men or wom- to assemble and double or extra pass for shooting. Or en? that masculine systems obtain rapid advantages from

Assistant and Head Coach Spanish Youth Female National teams

a direct screen while in feminine systems you need to “elaborate” the play more before that advantage comes. In my opinion, men's and women's basketball have no tactical differences simply because the players are male or female. Many times I‘ve been asked what difference there was between training men and women and my answer has been the same: WITHIN THE FOUR LINES OF THE COURT, NONE. The differences, however, are found in the group dynamics, in the treatment given to one or the oth- er outside the four lines, in the media repercussion, in the treatment of each and in some technical nu- ances caused by physical issues. But, tactically I find no difference because of the men versus women comparison. The truth is that in recent years even this technical 38 alqueriadelbasket.com ALQUERIA NEWS } Esteban Albert } Female Basketball Coordinator Valencia BC

} On my philosophy as a coach: I like to defend aggres- sively, conservative, press - I like to attack fast-offen- sive, go strongly to the rebound and if we can’t final- ize a play I have a second option: play with the inside players, play for shooters. } On the balance between structure and philosophy: do I adapt the players to my philosophy or adapt my phi- losophy to the characteristics of my players? } On the type or style of play that abounds in the cate- gory: more or less aggressive on defense, going over the screen in a certain way, looking for more marked options than others. But we ‘re talking in generalities - where Best we find “the usual” - and that is where the player's individual technical-tactical train- Spanish Women’s ing process would come in. Work so that Division 1 she knows how to respond to the usual and the least usual. play has been changing and we have Coach 2001-02 Returning to the game systems or ideas, players able to shoot right away com- whether male or female, if we have a team ing out of the screen, execute all kinds with dominant inside players we will look for of passes, take advantage after a single systems to put balls inside with advantage, if we movement, etc. have good shooters we will seek to give them good shooting options, if we have good 2 c. 2 games we will THE BOTTOM LINE seek to enhance the game in pairs. All that said, the design or choice of systems does de- Why, then, have we talked about tactical differences pend not so much on gender, but also: between male and female? From my point of view, we see that there is a predomi- } On the structure of my team and the opponents: how nant structure in the female: and it is the little variation is my team, skills of my players, how are the opposing of centimeters between the outside and inside game teams and their players’ skills? (which does not mean that the dominant inside players do not exist, but it is a scarcer profile). And that there are some predominant philosophies and playing styles, too, Career but they are marked by the technical level of the players, the same as in male teams. For example: when a team or 1992-96 2003-05 player has little threat in shooting that also determines Dorna Godella Women’s LEB & EBA Teams the defensive tactics; and when a team has a certain de- Div. 1 League Assistant fensive philosophy it also conditions the attack that we 2004-05 will use. In this way, when designing and choosing our 1996-98 Ros Casares Women’s Div.1 systems we take into account the situations that tend to Getafe Women’s Div. 1 occur most due to that structure, philosophy, style, etc. League Assistant 2006-08 and the characteristics of our players, not the sex of the LEB Team team we train. 1998-01 I have previously commented that the differences be- Valencia BC ACB League 2008-16 tween male and female basketball extend from the four Assistant Valencia BC Youth Level lines of the field outwards. I do not want to miss the op- Teams portunity to value the work and effort that is carried out 2001-03 from Valencia Basket in making these differences disap- Ros Casares Women’s Div. 1 2017- pear off the track with equal treatment of our male and Coordinator Valencia BC female teams, from the first teams to the younger cate- Women’s gories. In the end we work with, and for a BASKETBALL without gender difference. alqueriadelbasket.com 39 ALQUERIA NEWS } events

L’ALQUERIA LAB A new R + D + I + CO Department (Research + Development + Innovation + Collaboration) under the name of L'Alqueria LAB is launching in the top European basketball training academy. The aim is to foster an ideal environment to boost the performance of our youth through co-innova- tion, that is, collaboration with different entities with experience and prestige in this field to ge- nerate new ways of improvement and entrepre- neurship.

THE FIRST BASKETBALL UNIVERSITY CHAIR IS ESTABLISHED The University of València and L’Alqueria del Basket, have reached an agreement, for the creation of the first specific basketball university chair at the natio- nal level in Spain, under the name Càtedra de Bàsquet L’Alqueria del Basket—Basketball Chair L’Alqueria del Basket. The Rector of the University, Maria Vicenta Mestre and the CEO of Valencia Basket, Paco Raga, signed the agreement in the Rector's building of the university. It certifies the collaboration between both entities, which represents a huge step in the objecti- ve of promoting research and innovation in basketball, improving training, and sharing knowledge. These go- als are the main pillars of L’Alqueria LAB, the new de- partment just created by L’Alqueria, the home of Euro- pean basketball training.

MINICOPA ENDESA FIRST ROUND L’Alqueria, which had already hosted the last two Minicopa Ende- sa tournaments with large attendance and organizatio- nal results, will once again be the site for this year’s event from De- cember 6th-8th and again in the 2020- 21 and 2021-22 seasons. Our facility will host 16 ACB clubs’ children's teams (for those born in 2006 and 2007), which will play a total of 26 games to find the top six teams. These top six contenders will play in the finals of the Minicopa Endesa at the Copa del Rey in Málaga next year, with Unicaja as host and with the current champion Real Madrid. Admission to the event will be free.

40 alqueriadelbasket.com ADIDAS NEXT GENERATION The future stars of the EuroLeague will meet again in our Academy from December 27th to 29th following the success of last year's event, where team Valen- cia Basket, coached by Xavi Albert, won and reached the Finals of the Adidas Next Generation Tournament in Vitoria during the EuroLeague Final Four. We will organize this event again with the presence and par- ticipation of FC Barcelona, Herbalife Gran Canaria and Unicaja de Málaga from Spain, and our additional par- ticipants: Cibona Zagreb, ASVEL Villeurbanne, Olym- piacos Piraeus and Tofas Bursa. Tickets will go on sale soon at www.alqueriadelbasket.com.

PANAGIOTIS FASSOULAS VISITS THE FACILITY CHRISTMAS CAMP Former player of PAOK and Olympiacos, winner The sign up for the X Christ- of one EuroLeague and five Greek championships, mas Camp of Valencia Panagiotis Fassoulas did not want to miss the op- Basket for boys and girls portunity to get to know the home of European aged 6 to 17 years is al- basketball training. When he finished the visit, he ready open. Camp will be did not hesitate to value what he had seen. “I am held from December 26th totally amazed by what has been built here,” he to 30th at the Iale Inter- exclaimed, “and I think it is a very good thing for our national School in L’Eliana. sport that someone who loves the game has de- The prices range from 140 dicated time and money to building this. I am very euros for half board to 195 proud of this venue for basketball and this is very euros full board. The Camp positive for Valencia. Hopefully, one day we can will feature specific training have our own structure like this in Greece.” sessions, three-point shooting competitions, free throws, 3x3, games in the evenings, as well as a visit to L’Alqueria del Basket in which the participants can train with a pro- fessional shooting machine. You can check all the details and information at www.alqueriadelbasket.com.

CHRISTMAS SCHOOL Valencia Basket launches the fourth year of its Christmas School, a very special opportunity for children to enjoy basketball during the Christmas holidays. L’Alqueria del Basket will be the venue for this activity that will take THE IAAF OPENS IN L’ALQUERIA place on December 23rd, 24th, 26th, 27th, 30th, 31st L'Alqueria del Basket has hosted the Emergency and January 2nd and 3rd. From 8:30 a.m. to 6:00 p.m., all Race Medicine Medical Workshop for Race Medical children between the ages of 5 and 11 will be able to enjoy Directors with talks and workshops organized by training, games, shooting contests and many surprises in a IAAF World Athletics and coordinated by the Me- fun forum that will serve to promote the practice of sport dical Director of the Valencia Marathon, Luis Cort. and further develop the values of our motto, “Culture of Thirty medical professionals gathered in Valencia the Endeavor.” You can find all the details at www.alqueria- Ciudad del Running to share their experiences and delbasket.com. knowledge in order to further their career develop- ment as part of their continuing education. alqueriadelbasket.com 41 ALQUERIA NEWS } services

RENTAL OF THE COURT SCHOOLS

Twelve of the thirteen courts of the facilities are The little ones also have their space in L’Alqueria open to all audiences. Our website has a rental del Basket. The schools that house the facilities service with the aim that any team, group, school become the perfect occasion for them to have or organization can make use of them. Some of their first contact with basketball in Easter, the most common formulas are usually training or Christmas, and summer, while playing, learning, games, both friendly and official. having fun with other children.

The most recurring activity on our CAMPS courts are the basketball camps, PRE-SEASON AND PRE TOURNAMENT PRACTICES especially during holiday periods. Children and young people have the opportunity National or club’s teams can choose L’Alqueria del to use their free time to improve individually and , Basket as a place for their pre-tournament and collectively in a relaxed environment with peers pre-season practices. For example, the facilities of their age. The Valencia Basket Camps in Easter, hosted the Spanish women’s basketball team Christmas, and summer, the School of Female for some days just before competing in the FIBA Technical Improvement, the Shooting Academy Women’s Basketball World Cup in 2018. or the Skills Camp are some of the already consolidated camps. TOURNAMENTS The amount of courts and the variety of services offered by our facility allow to host any CAMPS AND CLINICS ABROAD type of first level youth tournament. To date, House of European Youth Basketball: L’Alqueria L’Alqueria del Basket has been chosen to com- del Basket has become an international model, pete in the previous phase of the Endesa Mini which has already overcome Spanish barriers. Our Cup, the Adidas Next Generation Tournament, coaches have already shared the way of wor- the Valencia Basket Cup or the Spanish Women’s king basketball training in various countries. Last Cadet Championship among others. summer, with the help of the company Assist Basketball, Australia already lived this experience, as well as the Worcester Camp , for the fifth year in the UK. Training, clinics, talks... The Alqueria model reaches everywhere.

42 alqueriadelbasket.com The final stretch of the summer L’Alqueria del Basket is not EVENTS PRESEASON is a good time to prepare the just a place for basketball. The new season. Some American wide spaces of the courts and Universities such as Central Florida, George- the available rooms make it an ideal space for town and Louisiana, among others, have chosen companies or organizations to host events of L’Alqueria del Basket as one of their stops to any kind. The presentation of the Giant Awards, train and play friendly games during their prese- the Marketing Meeting of the Valencia Basket, ason tours. Another event that we are used to is the presentation of the FER Project, several live that one of Europrobasket, a program involving radio programs... A wide variety of possibilities. players from different countries, who practice for several weeks together for the new season under the supervision of a coaching staff. VISITS Many schools, teams and individuals can discover every corner of L’Alqueria del Basket thanks to the organized visits offered by the facility. The thirteen courts, the gym, the medi- cal and physiotherapy rooms or the Innovation Room are some of the most relevant locations of the largest basketball house in Europe.

The philosophy of the steady im- CLINICS provement in L’Alqueria del Basket is not only for the players, but also for the coaches. The facility hosts from open training days such as the Raúl Jiménez Memo- rial or the Valencia Basket coaches’ talks, to professional courses such as Procoach, which has brought world-class coaches to share their knowledge and experiences. INDIVIDUAL WORK Many players prefer to work alone, espe- cially in the summer season, and choose L’Alqueria del Basket to carry out their set-up for the new championship. We have some examples with the Valencian player Ana Suárez, the Virtus player Angela Salvadores, the Spanish international María Araujo or Jad Khalil, a Lebanese international.

L’Alqueria del Basket is a basketball generating center, which also aims to become a benchmark for innovation in our sport. To this end, the installation is in a process of constant improvement, open to new ideas and projects. You can find all the information about the installation and you can contact us by our web site: www.alqueriadelbasket.com alqueriadelbasket.com 43 MARKETING MANAGEMENT & DIGITAL } DAN COSTELLO } CRO/Sr. V. P. Bus. Inn, Phoenix Suns THE INNOVATIVE PARTNERSHIP BETWEEN THE PHOENIX SUNS AND PAYPAL PRIOR TO OUR DEAL, PAYPAL HAD NEVER COLLABORATED WITH ANY PROFESSIONAL SPORTS ORGANIZATION

n October 2018, the Phoenix Suns and PayPal announced a first-of-its-kind global partner- ship built on elevating fan expe- , riences through innovation and 14TH SEASON Ithe deal also designated PayPal as the first-ever jersey patch partner WITH THE NBA of Arizona’s original profession- PHOENIX SUNS. HE IS INVOLVED ON SEVERAL CHARITIES ORGANIZATIONS IN PHOENIX

44 alqueriadelbasket.com MARKETING MANAGEMENT & DIGITAL } DAN COSTELLO } CRO/Sr. V. P. Bus. Inn, Phoenix Suns

al sports franchise. While millions of basketball fans municate why PayPal was the across the world have seen the PayPal patch on a Suns perfect partner for us. jersey, I am excited to share a behind-the-scenes look Knowing that we needed at how the deal came to fruition, some early success to make an extraordi- stories along with the future of our partnership as we nary first impression, WE WANTED enter the next great era of Phoenix Suns basketball. we wanted to begin TO PARTNER Prior to our deal, PayPal had never collaborated with our discussion with any professional sports organization. In fact, we were as much bravado WITH A COMPATIBLE informed on multiple occasions that they simply were as possible. Talent- not interested in sports sponsorships. While this in- ed members of the ORGANIZATION THAT itially posed a bit of a challenge for us, we remained Suns Content and confident in our vision and persistent in our efforts to Promotions teams VALUED INNOVATION connect with PayPal executives. worked together on AS MUCH AS WE The Phoenix Suns have always looked at the game a a sensational concept little bit differently, and we wanted to partner with that included building DO a compatible organization that valued innovation as custom boxes featuring a much as we do and constantly identifies opportuni- Suns jersey with the PayPal ties to press the status quo. With that in mind, all we patch along with an embed- needed was an opportunity to tell our story and com- ded video presentation. In addition to serving as a vehicle to allow us to have a n audience for discussion, the boxes were a high-qual- ity gift that left a lasting impact on our prospective partner. That helped open the door, and PayPal loved our unique approach. From there, talks accelerated and we were thrilled to get the deal done before the 2018-19 NBA season. One of the most rewarding aspects of this deal was breaking the news to our colleagues within the or- ganization, as it was a full team effort from every person in our building to get this deal across the fin- ish line. To commemorate the partnership between the two Arizona institutions, representatives from our team, including star player Devin Booker, visited the local PayPal office to engage with hundreds of PayPal staffers during a special celebration that in- cluded free shirts, tickets and autographed merchan- dise, plus more fun and games. With the support of our Business Communications team, we secured a great deal of meaningful nation- al and local media coverage around the announce- ment that illustrated our partnership’s commitment to improving the customer journey. We leveraged our media partners as a resource to clearly communicate our intention to utilize the partnership as a platform to identify new ways to innovate sports and enter- tainment commerce experiences and revolutionize how fans interact with their teams when attending a sporting event. In collaboration with PayPal, we have been able to explore a number of exciting business-to-business opportunities that really exemplify the heart of this alqueriadelbasket.com 45 MARKETING MANAGEMENT & DIGITAL } The Innovative Partnership between the Phoenix Suns and PayPal

WITH PAYPAL, WE’VE BEEN ABLE TO EXPLORE A NUMBER OF EXCITING BUSINESS-TO-BUSINESS OPPORTUNITIES

partnership. PayPal made a major commitment to build one of their innovation centers here, which is a big deal considering that there are only four in the en- tire world: one in New York, one in Singapore, one in San Jose and one in within Talking Stick Resort Arena in Phoenix. The innovation center at Talking Stick Re- sort Arena has become a hub where we can share our story of merchant support and the modernization of payment services. While a lot of that success can be attributed to hard work and hustle, we also took a progressive ap- proach in assigning a dedicated business-to-busi- ness representative who is focused on transforming the technology and usage in the arena. Additionally, the representative is responsible for identifying other appropriate partners that might benefit from taking an alternative approach to communicating payments. The early success of this unique structure has demon- strated the importance of taking a progressive busi- ness approach, and even has us rethinking traditional departments within a sports team organization. As we look to the future, we are eager about the op- Most importantly, Suns fans are enthusiastic about portunities that lie ahead as we believe that we will now utilizing PayPal and Venmo (the digital wallet to be able to grow our brand and support our partners share the payments, editor’s note) services that they in a different way than we ever imagined through this are already using in their everyday lives at games, partnership. Just over a year into our agreement, we concerts and events. The idea of swiping a credit card were ecstatic to become the first team in the NBA to is something that we simply do not believe is going to announce a patch partner extension. be the future three-to-five years from now, and we’re During the NBA Team Partnership Awards and the doing everything we can to set us up for success in NBA Ticket Sales & Service Awards in July 2019, the that regard. Phoenix Suns were awarded the NBA’s Changemak-

46 alqueriadelbasket.com MARKETING MANAGEMENT & DIGITAL } The Innovative Partnership between the Phoenix Suns and PayPal

THE PHOENIX er of the Year Award for our SUNS WERE innovative approach to the jersey patch partnership AWARDED THE NBA’S with PayPal. The awards CHANGEMAKER OF recognized outstanding achievement in team mar- THE YEAR AWARD keting and business opera- tions for all 30 teams, with the winners chosen by both NBA league executives and a Finalists Committee comprised of team rep- resentatives. We were absolutely thrilled to be recognized by our peers in the industry, and felt a great sense of validation around the hard work re- quired to create a multilevel partnership that extend- ed beyond the jersey patch and helped elevate the fan experience in new and meaningful ways. Every time I see the PayPal patch on a Suns jersey, I am reminded of the great story of collaboration among every department in our organiz ation and the efforts that were necessary to bring this vision to life. The Phoenix Suns and PayPal share a ton of pride around this partnership, both on and off the court.

https://twitter.com/costello_sports

alqueriadelbasket.com 47 SPORT MARKETING MANAGEMENT AND DIGITAL } Fabio gallo } V.P. EMEA & LAT. AM VIEWLIFT HOW TO SUCCEED WITH LIVE VIDEO SPORT STREAMING OTT THE KEYS: CONTENTS, MARKETING AND COMMUNICATION, RIGHT TECHNOLOGICAL PARTNER, AND VIDEO QUALITY

ccording to last research pub- licised by Parks’Association, in the last 9 months up to 67% 14 YEARS OF of the sport fans have sub- , scribed to at least one OTT EXPERIENCE ON DIGITAL, Aplan to watch live or on demand sport content. Every day we do count to the NOW VICE PRESIDENT EMEA launch of a new sport streaming ser- & LATIN AMERICAN OF US vice, whatever is basketball, football, hockey, badminton, or another niche BASED OTT COMPANY sport. If we just go back to 4-5 years ago, when I was in conversation with VIEWLIFT many sport properties, none was giving a cent that this was going to be the trend to follow, most of the companies were pushing back to me the idea to launch their own video OTT service due to the fact that, according to them, the users were not going to pay for a such subscription services. In the last years, the world has changed. Sport fans are now keen to pay for a service that allow them to watch their favourite sport content with their fa- vourite device and whenever they really want. That’s all about Over-The-Top streaming services. Sport media companies have now the big dilemma of how increase audience and revenues with this power- ful tool of streaming services. It’s also crystal clear now that launching an OTT service can positively impact the button line of your profits and losses, but how can a sport property perform and succeed? There’s not just one single answer to it but I’d rather say that there’re some common patterns that I analysed looking at the successful sport companies that have re- cently launched their own OTT product:

1. CONTENT FOCUS. Live sports content is definitely the main trigger for a sports fan that wants to engage with his own fa- vorite team or athlete. But live is not enough. The market for live sports is always more competitive. Sports companies that are performing well, with 48 alqueriadelbasket.com WORKED ON outstanding results, dia. I’m really surprised at how many companies are are putting a great still not investing in non-organic marketing activi- DIGITAL BUSINESS WITH deal of emphasis on ties. Tools like Facebook Business, Instagram and FC BARCELONA, DORNA video engagement: Google Ads are dramatically effective in reaching producing original out to your target demographic to show them the SPORTS, AND OTT COMPANIES and non-sports re- benefits of subscribing to an OTT service. These IN UK, AFTER MASTERS lated content as well tools are still less expensive than traditional media as live. Let me clar- channels and much more accurate in terms of audi- IN SPAIN AND USA ify. Avid fans are the ence targeting. ones that really enjoy knowing anything and 3. CHOOSING THE RIGHT TECHNOLOGICAL PARTNER. everything about the athlete Having a robust and solid technological solution is or team they’re following. They another key success factor for a sports media com- love to watch videos of behind the pany that is launching an OTT service. In the market scenes that have nothing to do with the match. there are many providers and vendors that have bril- They want to know what their particular players are liant tech services and can help an organization to doing in their free time, what kind of food they eat engage with their own fans, but choosing the right before a training session, what their favorite team is, one can be tricky sometimes. My experience says how many times they like to hang out with friends, that less is more. I’d rather engage with a small to what favorite places they love, and so on. It’s all medium size tech company that can deploy an ef- about the storytelling to create original content that fective full end-to-end solution rather than try to can possibly go viral. The objective is to engage with integrate varied suppliers and third party compa- the end users. nies that might eventually make my overall tech product more complicated, especially if I don’t have 2. MARKETING AND COMMUNICATION MATTER. the in-house resources to manage all of them. From my experience, another key driver for a suc- cessful OTT platform is how a sports company 4. THE VIDEO QUALITY, LAST BUT NOT LEAST. markets and communicates its service. And I’m The amount of relevant content is the most impor- not referring to using the social media channels tant thing you need when planning an OTT service, of the company organically. 80% of the companies but quality has to be on point too. Video streaming that increase their audience and subscriber base do quality is another critical piece of the puzzle. Users so by using “micro-influencers” (they could be the are totally accustomed to receiving an HD or Full HD same players or persons that are quite well known or even now, 4K, streaming experience. It’s true that in the market and are passionate about their team statistics are showing that between 60% and 80% of or their favorite athlete). Micro-influencers (and not users watch sports content with their own smart- macro-influencers), according to a recent study by phones or tablets, but it’s even truer that they ex- MarTech Advisor, (a research company, editor’s note) pect value for their money. If a user pays for these are the most effective way to persuade a moderate services, a certain quality streaming standard is a sports fan to become an avid user. Besides, sports must to bring them the immersive sports experi- media properties that successfully increase their ence they are seeking and expect to enjoy. revenues with their own OTT also invest in paid me- http://www.viewlift.com

alqueriadelbasket.com 49 HOOPS FOR ALL THE ROLE IN BASKIN EVERYBODY CAN PLAY BASKIN WITH DEFINED ROLES It is based on a series of rules that are applied stricly

,

efore going into the technical and tactical so that the various roles arise from the different issues typical of Baskin it is important to combinations of these two quantities. understand the dynamics of roles. Every Role player 1, who is stationary—perhaps a type of person must be able to play Baskin. wheelchair player who is unable to push their own Next to those players, who could dunk to the chair and therefore has minimal strength—has the Bbasket, there must also be a teammate who may not lowest level of energy to expend on the court. The be able to move, even in a wheelchair. How do we get recognition of this minimum energy level will give role everyone involved in the game so that everyone can player 1 the chance to shoot on a lower basket with a contribute to achieving the final goal, which is scoring lighter ball. enough points for their team to win? As the energy that a player can produce grows, the Here’s where the “roles” come in. The players are role number increases. divided into five roles in Baskin, and all types of people Thus role player 2, having more strength and being can be divided into these five categories. able to move more than role player 1, will have the What are the criteria for belonging to a role? The basic chance to shoot on a higher basket, from a greater criterion that governs each role is that of the energy distance and with a heavier ball. that a player can put into play. Arriving at role 5, we have the player who can have As we well know, energy is given by the product of the maximum amount of energy in the field and in force and displacement (see elementary mechanics), the most efficient way—both for their strength and 50 alqueriadelbasket.com displacement characteristics—use their abilities to trigger the energy of No limit their teammates. of age Having defined the criteria for belonging to the various roles that or gender allow the inclusion of all types of people in the game, it is necessary to establish rules that govern the coexistence of the various roles. In order for each coach to assign players to roles he THE BASIC RULES ARE TWO must have them undergo classification tests based First: the lowest role can guard the same role, while on performing a certain number of paths in a dribble the highest role cannot guard the lowest, and, if this between two pins arranged in a codified manner. happens, the highest role will be assessed an illegal The role assigned on the basis of the times and the defense foul. mistakes made (this classification system is valid for Second: roles 1 and 2 cannot be guarded, because roles 3, 4, 5) is the first step in designating a player for their displacement difficulties would not allow them a role. Next, that decision is verified in a game based to defend, nor afford them the possibility of “beating” on an evaluation grid (which we ‘ll show in the next the opponent offensively. issue) that, together with what a player shows the With these two simple rules, combined with the coach, supports the coach’s assignment of the player adoption of the possibility of shooting on the regular to that role. This assessment task is entrusted to a basket or the lower basket by roles 1 and 2, a series technical commission which, observing the games, of possible strategies are triggered. The tactics in can modify the role initially assigned to the player by Baskin begin here and we ‘ll explore them further in his coach based on the tests mentioned above. the next issue. We wanted to dedicate space to this topic in order to Let us not forget that the sum of the numbers of roles convey the idea that Baskin is based on a series of (from 1 to 5) on the court must not exceed 23 and rules that are applied strictly in pursuit of equity and that there must always be at least two 5 roles on the not on generalized “do-goodism.” Stay tuned for more court (but no more than three), at least one role 3 and to come. a role 1 or 2. We now conclude by mentioning the classification https://www.facebook.com/baskin.cremona/ system, which establishes on a functional and not a medical certification basis, how players are assigned https://baskin.it/ to the various roles. alqueriadelbasket.com 51 HOOPS FOR ALL

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Participants from Greece, DIBF SUMMER Canada, Italy, YOUTH CAMP IN GREECE and Estonia BOYS AND GIRLS FROM FOUR COUNTRIES

he DIBF (Deaf International Basketball Fe- as explained by Jurgen Endress, DIBF Secretary deration) Youth Camp took place from July General 14th to 20th 2019 in Nea Fokea, a beauti- ful village on the sea, an hour’s drive from } The rules of basketball explained by former fa- the city of Thessaloniki in Greece. The mous international FIBA and Euroleague referee, Tcamp was organized by DIBF Board Member, Dario Stelios Koukoulekidis Pignataro, who was also the camp’s Director, in } collaboration with the Deaf Sports Cultural Club of Basic explanation of the fundamentals of the Macedonia (SCADM), which acted as the Organizing game, such as body positioning, posture, shoo- Committee. ting, dribbling, and defense } We had 13 participants, eight boys and five girls, Athletes’ health/wellness and proper nutrition coming from four different countries, Greece, Italy, lessons Estonia, and Canada. There were two camp leaders, } Practice activity on the basketball court after the one from Estonia and the other from Canada. theoretical sessions with the participation of fa- The weeklong camp conducted various theoretical mous Greek players such as Georgios Balogian- and practical activities, including: nis and Nikolaos Chatzivrettas, both formerly on Panathinaikos, and the legend Panagiotis Yanna- } Presentation of DIBF’s organization and history, kis

52 alqueriadelbasket.com } Warm up and warm down before and after trai- some on how to improve and add to the next camp: ning sessions and games 1. The camp village should be } Games during the practices restricted to the deaf only, not the hearing } Various leisure activities during free time at the pool and at the beach 2. Greater access to Guests at the the pool, to time camp former top } Excursions to surrounding area tourist sites on the beach and to engage Greek players Georgios } A regular game between the participants divided in other on-site into Team A and Team B activities du- Balogiannis, Nikolaos ring free time Dario Pignataro felt that the final result and re- Chatzivrettas, sponse to this DIBF Youth Camp was extremely sa- 3. A game with the and Panagiotis tisfying. As the DIBF representative responsible for hearing team the event, Pignataro confirmed: “This camp was very Yannakis successful and it was the first ever DIBF Summer Youth Camp with participants from different coun- tries, compared to previous camps with players co- ming from only one nation. We’ve received so much positive feedback and favorable comments from the participants, and, most importantly, they’ve expres- sed a strong desire to do this again next year - proof that we achieved our aims.”

“In addition, our two leaders from Estonia and Ca- nada have stated their satisfaction at having been a part of this beautiful, new experience, and DIBF wi- shes to thank them for their support and collabora- tion on the court and during the recreational activi- ties, as well as their nighttime vigilance and morning wake up duties for all the participants.”

Here we ‘d like to share some of the feedbacks from 4. No bunk beds the participants, as well as a few proposals from 5. Two training sessions rather than one per day

6. More specific practice and drills on dribbling

7. Weight training sessions to improve strength

8. More use of an indoor basketball court

9. More friendly games

10. A three-point shooting competition.

https://twitter.com/deafbasketball

http://www.dibf.org

alqueriadelbasket.com 53 HOOPS FOR ALL} HAJ BHANIA } GREAT BRITAIN MEN’S WHEELCHAIR NATIONAL TEAM COACH AN INTRODUCTION TO THE RULES THERE ARE MANY SIMILARITIES WITH THE RUNNING GAME IN ITS ADMINISTRATION AND GAME PLAY heelchair Bas- ernance, classification and zonal qualification is availa- ketball is one ble on https://iwbf.org/. Some of the more relevant and of the few apparent areas are explained and emphasized below. Paralympic The game is played internationally in home, national team sports. or, regional based leagues, zonal qualification tourna- WThere are many similarities ments, World Championships and Paralympic Games. with the running game in The zonal qualification events are women and men its administration and specific with their individual championships. game play. This sport There are four zones, Africa, Americas, Asia Oceania is governed by the In- and Europe. In each odd year, one of the countries with- ternational Wheelchair in each zone will hold a qualifying event to qualify for Basketball Federation the World Championships (12 wom- (IWBF) and has its own en’s teams and 16 men’s teams), rules and the running or the Paralympic Games game governed by FIBA. (10 women’s teams and 12 All information relating men’s teams). These latter All the to rules, gov- events are held every four years and placing in these timing rules given each zone their qual- ification quota. are the same

54 alqueriadelbasket.com The zones of the TIDBITS Won the IWBF are four, British Ethnic Europe, Americas, Diversity Sports and Asian Asia Oceania Achievers Awards and Africa } Coached at three editions of the Paralympics Games

In addition to the above, there are zonal and World } Players are classified by internationally qualified Championships for U25 Women and U22 Men’s, every classifiers. two and four years respectively. } The sports wheelchair must meet IWBF regulations There are specific rules relating to the game and some in height and safety. The sports chair is custom of these are: made for each player and based on their functional } Players must have a lower limb impairment to be el- ability. A low classification player will sit lower with a igible to play ‘bucketed’ seat to provide stability with no or limited } Players are classified by functional ability and giv- lower limb function and a high classification player en a points classification from 1.0 – 4.5 in 0.5 in- will sit taller with a flat seat to use or optimize any crements. A player limited to upper trunk function leg function or stability. through disability could be a 1.0-point player, and a } The court dimensions (boundary/court lines, Free lower limb amputee player could be a 4.5 classifica- Throw, 2P/3P lines) are the same as the running tion. The reason for using ‘could’ is that players may game. have other functional abilities or impairments that } The timing rules are also all the same – 5” inbound, could change the classification. 8” back court, 3” in the key, 24” shot clock and 14” } The classification points total of the five players on reset, front to back court rules, 10’ playing quarters court at any one time must not exceed a maximum and 5’ overtime. of 14 points at international events. The points clas- } There is no double dribble rule, players can carry the sification can vary, usually higher, in individual na- ball or cross over hand to hand without dribbling vi- tional leagues with concessions for junior and/or olation. female players. } There is a travelling rule. Players may take no more than 2 pushes on the wheels before dribbling the ball. The ball can be placed on the lap or continuous- Career ly dribbled. Any forward or backward action of the wheel is considered a push. 1997 2011 } Contact and fouls are similar to the running game Men’s U22 UK Wheelchair Men’s UK Wheelchair and subject to interpretation as to block, charge, chair or body contact, holding, pushing and fouls in coach National teams the act of shooting. assistant and head coach 2008-2009 These are some of the rules and are all contained in the Women’s UK Wheelchair IWBF regulations on the website above. National teams coach https://iwbf.org/.

alqueriadelbasket.com 55 AROUND THE COURT } Maurizio Mazzieri } Ing. Fiorentini Company General Manager THE TOYOTA WAY AND BASKETBALL A BASKETBALL CLUB SHOULD BE RUN LIKE A COMPANY

think that the guidelines for running a company could be applied to a basketball club, which is a company that sells emotions and involvement. For this reason, I am strongly convinced that the Toyota Way principles can be applied to a bas- Iketball club. This global juggernaut was founded initially as a loom and textile company, later a car company, by Toyoda Sakichi, and its name was changed by its founder to , “Toyota”. Toyota could be written with eight brush touches, and 8 is considered a lucky number in Japan.

he was member of the board and Vice president virtus bologna, italy

56 alqueriadelbasket.com AROUND THE COURT } Maurizio Mazzieri } Ing. Fiorentini Company General Manager

The value and the traditions of a club’s past must be at the heart TOYOTA: of every decision, independent of the present situation. THE RESEMBLING ITSELF COLLABORATORS It is only in resembling itself that everyone at Toyota can ARE CALLED become the owner of their own process. Toyota’s strength “ASSOCIATES” lies in the constant and daily concern of all its collaborators (which, at Toyota, are called “As- sociates)” in working to identify prob- lems and find the best solution available. Each ball club must sell the same product, basketball, but each club is different from the oth- ers, in several aspects. But the guidelines are the same; namely, that the club is owned and operated by the people who are part of the club. Toyota’s se- cret is on the basic principles on which the behavior of Associates is based; they aspire to always do better and constantly aim to achieve perfection. The Toyota Way, together with the TPS, not only rep- resents corporate values, but it is the Toyota man- agement system itself, where the role of the individ- ual is central. The same on basketball: It must base its guidelines on creating a system where everyone involved with the club aims to improve and all should strive for perfection. The best example? The NBA San Antonio Spurs: they created a “system” of play, a “system” of behavior, a “system” of organization - The San Antonio System - is at the core of their success. Taiichi Ohno said: “At Toyota, people’s work is divid- ed into two categories: handwork and eye work. Au- tomation may very well lead to a mechanization of handwork, yet the systemization of eye work can only The Toyota Production System (TPS), that then be achieved through the “autonomation” (automation evolved into “The Toyota Way” was created in the with a human touch, editor’s note) of each individu- ‘30s by a Japanese engineer at the Toyota Company, al.” It means the blend of relationships, knowledge Taiichi Ohno, who formulated the guidelines, which and intelligence that make it unique and highly effi- are still incredibly relevant and continue to be applied cient. Different from the system based on the logic today. How these principles can be applied to bas- of “command and control.” A very strong leadership is ketball, with its “intangible product? One of the main crucial, since only real leaders know how to apply The reasons for Toyota’s success lies precisely in its will Toyota Way, and they must get used to handing over to continue to always, and exclusively, resemble itself. the monitoring of individual processes. Let’s start to see this concept applied to basketball: a In a basketball club, all the people who work there club must rely on its own history and traditions, but must be proud and active in seeking the best for understand the present and build the basis for the themselves, and therefore, for the club. But a club future. Never forget the past, even it is struggling. also needs strong leadership, those who must be alqueriadelbasket.com 57 AROUND THE COURT } The Toyota Way and Basketball able to evaluate and monitor all the data (sport an- to the minor ones. Finally, there must be respect alytics and sport marketing analytics, as well as the for the “clients”, the ticket buyers and subscription personnel), including that relating to themselves. holders who are also “Associates” of the club. They must be able to change for the benefit of the } Teamwork. It does not simply involve “working on club; they can’t say: “I am the boss, and I am always a team,” but it also means encouraging personal right!” and professional growth and sharing opportuni- Now, let’s go deeper and analyze the five Toyota Way ties for improvement. And this must necessarily go principles and see what I think they have in common hand in hand with respect for people. Hence, we with that fantastic sport, basketball. believe in the members of our team, in their abili- ty to come up with ideas, create opportunities and THE TOYOTA WAY find solutions. The Toyota Way was founded on five principles and the most enthusiastic promoter of those principles was Eiji Toyoda, nephew of the founder of the com- pany.

} Respect } Teamwork } Kaizen } Challenge } Genchi Genbutsu

And in basketball these five principles can be likened to the “starting five” of a team. } Respect. It means respect for all people involved. To respect others, we have to do our best to under- stand each other, take on responsibilities and create mutual trust. But respect also means respecting the environment and the communities. In basketball terms, respect means respecting the work of all the people who are a part of the club, the other teams, the referees, our neighbors in the community, and all the sponsors and partners, from the top ones down TEAMWORK: ESSENTIAL FOR THE COACHES AND PLAYERS, BUT ALSO FOR THE MANY MORE "PLAYERS" IN THE THE FRONT OFFICE

58 alqueriadelbasket.com In basketball, teamwork is essential, not just for be on the hunt for new marketing, management, dig- players on the court and the coaches, but so for ital and fan engagement ideas, attending seminars, the many more “players” in the front office, each talking with executives of other teams, and network of whom can bring ideas and values. with executives of other sports. } Kaizen. This Japanese word is generally translat- ed as continuous improvement, however I prefer } Challenge. It means to conceive a long-term out- to point out that in kanji writing (the Chinese let- look to the challenges posed by the markets. We ters adopted by the Japanese as a part of their need to continue to listen to our customers and writing system), the term kaizen is represented our dealers, with the aim to please them both. by two ideograms: kai, which means change and Do not see the other basketball teams and clubs zen, which means perfection. Therefore, my in- simply as rivals: learn from their mistakes and terpretation is: changing to achieve perfection. successes, accept the competitiveness, a fair It means continuing to strive to change for the one, without thinking you are bigger and better, better challenges human resources at all times. and do this both on and off the court. Challenge It means that a player must continue to work goes beyond seeking a win on the basketball on the fundamentals, superstar or not. A great court, it extends to the entire front office, from example of this is Stephen Curry of the Golden the president of the club to the receptionist, each State Warriors, who works with within their own skillset and duties. It demands his personal coach not only that one is always ready to keep expectations during the off season, but as high, plan and try to reach a goal and to continue many times as possible during to challenge oneself and never be satisfied. the season for a kaizen, which never ends. } Genchi Genbutsu. It means going back to the But this must be true also source, the gemba. if we are analyzing the possi- for the coaches who bility of improving organizational processes, then should attend off sea- Genchi Genbutsu is the path that leads to “autono- son clinics, without mation” rather than control. It means sharing goals thinking that they since any misunderstanding or tiny misinterpreta- already possess all tion that concerns goals is not compatible with re- the possible bas- spect or teamwork and would prevent any kind of ketball knowledge improvement. In short, it means to reevaluate the that they need. road followed up until that point and find ways The same must be to improve it and make necessary changes and true for the execu- corrections. This means sharing the goals. tives who must always In a basketball club sharing the goals must be done with all the "Associates", from the coaches to the players, to the executives and other employees, the Career sponsors and partners, without forgetting the cus- tomers, the fans. Though it may be easier for a bas- 1985-2003 2019 ketball club to talk of product, clients, competitors, Top executive at GENERAL MANAGER stakeholders and corporate social responsibility rath- Jungheinrich Company ING. FIORENTINI er than management strategies and sales and mar- INTERNATIONA L COMPANY keting, I think that in the management of the clubs these elements are more and more necessary every 2003-2019 2019 day. MANAGING DIRECTOR owner of the Third Divi- Now let’s get back to talk of the professional man- TOYOTA sion team FORTITUDO of MATERIAL HANDLING ITALY agement of basketball clubs. To do this I will call upon Alessandria, Italy one of the tools of the TPS and the Toyota Way: to identify the inefficiencies and wastes in an effort to erase them and so produce values with less con-

alqueriadelbasket.com 59 AROUND THE COURT } The Toyota Way and Basketball sumption of resources. FIRST PHASE Identify the Value and What Price the Clients Are Willing to Pay to Have It Do you think that the clubs are able to identify a necessary value, using big data, thanks to clear con- cepts of analytical marketing? We mean a mix of techniques and methodologies for analyzing the market, to create a map of the wishes and the be- haviors of the clients. In addition, one has to know the spaces within the markets already occupied by direct rivals. Analytical marketing is one of the phases of acquiring knowledge in the general marketing process.

SECOND PHASE DOES Identify the Value Stream, Align the Activities That Create THE SPORT CLUB Value in the Correct Sequence HAVE VALID CUSTOMER In short, strategic marketing! It means to pinpoint your own RELATIONSHIP market, market product and gic target: I mean the famous four current or potential segments. MANAGEMENT? categories, The FOUR Ps. It measures the attractiveness in terms of quantity, quality, to }Product/Service: Aims to satisfy be founded on the accessibility to the needs of a certain group of people. the market and dynamics referred to }Price Politics: Determines the price that as the economic duration of the life cycle the client is willing to pay. of the product. } Placement: Channels how the company/club of- This kind of targeted research offers the opportuni- fers the product to different targeted clients. ty to define a development strategy, offered by the } Promotion: Diffuses in different ways the knowl- market (in short, unfulfilled needs of the possible cus- edge and appreciation of what is being offered. tomers), based on resources and skills of the compa- ny; in this case, the club. This offers the chance for Know the Clients and Create a Continuous Flow of growth and profitability. Strategic Marketing and In- Requests novation Management correlate extremely well and Does the basketball club or other sport club have clear should be used by basketball and all sport clubs. But concepts of the product and the market? If you’ve the question is this: does the sport club have valid answered yes, then, do they know their client: who Customer Relationship Management, the CRM? If they are, what they buy, why they buy, what they the answer is no, I think that words such as marketing would like to buy over and above the tickets and the and company strategies are empty words, and, again, subscriptions? I speak as a great basketball fan who would like to see Do we ever think to apply the concept of bundling, basketball clubs improve by adopting the rules and that is selling packages of different products or prod- guidelines of a real company. Otherwise, you can only ucts and service? hope that the fans will buy tickets, and some million- aire will come along who would like to be a sponsor The Target Is Perfection for Continuous Improve- and have a walk on the red carpet at the games. ment Now I’ll end with a question: “If we make things in THIRD PHASE the same way, how could we await better results?’’ The Operational Marketing. After the Analytics and And I end my article with a provocative quote: ‘’It’s Strategic Marketing It means the mix of all the nec- not necessary at all to change! To survive is not essary tools for a basketball club to reach its strate- mandatory!’’ 60 alqueriadelbasket.com alqueriadelbasket.com 61 TAKE A PEEK AT OTHER SPORTS } Angelo squeo } FIVB new events business director THE SNOW VOLLEYBALL: A NEW STAR IS BORN NOW VOLLEYBALL IS ACCESSIBLE ALL THE YEAR LONG now volleyball demonstrates the fun, pas- by teaming up with existing sports events to build sion, gender equality and universality of awareness of the discipline and create a global volleyball, which is now accessible all year movement. round, from summer through winter. Snow volleyball opens up various partner- THE BACKGROUND Sship and sponsorship possibilities, which did not Though people all over the world have been playing exist previously for other volleyball disciplines. One volleyball, in the snow for many years, the formaliza- of the goals of the FIVB (the International Volleyball tion of snow volleyball as a sport began in 2008, in Federation, editor’s note) is to create new opportuni- the mountains of Wagrain, Austria, with Chaka2 (the ties to attract tourism at prestigious winter resorts Austrian events agency, editor’s note) becoming its first and, possibly, to partner with iconic venues and ex- promoter. isting sports events, as well as to bring in new spon- In 2015 the European Volleyball Confederation, CEV, sors. FIVB is currently developing snow volleyball confirmed the addition of this new sport to its official calendar. The first CEV Snow Volleyball European Tour was held between March and April 2016 with stops in the Czech Republic, Austria and Italy. The first international competi tion outside of Europe took place on February 2017, at the Dizin Ski HE WAS Resort in Iran, at an altitude of 2,650 meters. The Iranian na- INSTRUMENTAL tional television TV3 broad- ON PROMOTING casted the event live. On March 2017, FIVB held its BEACH VOLLEY inaugural three-day Volley- IN ITALY AND EUROPE

62 alqueriadelbasket.com TAKE A PEEK AT OTHER SPORTS } Angelo squeo } FIVB new events business director

ball Your Way Snow Festival at Wagrain-Kleinarl in ditional warmer weather out- Austria, followed by the international Snow Volley- fits, which they fortify with ball Goes Europe professional tournament. After the the addition of thermal success of the European Tour, the CEV decided to or- undergarments. Foot- ganize the Snow Volleyball European Championships ball shoes are used to PLAYED in March 2018 for the first time ever. ensure a firmer grip NEAR 200 GAMES In February 2018, FIVB and CEV co-organized a and better footing showcase at the Winter Olympic Games in Pyeong- to prevent exces- WITH THE ITALIAN Chang, South Korea at the Austria House. An exhibi- sive sliding and po- tion match took place featuring male and female vol- tential injury on the VOLLEYBALL leyball and beach volleyball former superstars, such snow. as the Brazilians, Emanuel Rego and Gilberto (Giba) de Over the next two NATIONAL TEAM Godoy, widely regarded as one of the best volleyball years FIVB and CEV players. In addition, there were the Serbian, Vladimir will work with their sup- Grbić, and the Austrian, Nikolas Berger. Among the fe- pliers to develop specific male players were Xue Chen from China and the South equipment and uniforms for Korean Kim Yeon-koung, who competed in a mixed this sport. Moreover, a new Snow gender, three-on-a -side match in a best of three sets Volleyball ball has been developed by Mikasa, the ex- competition. In 2018, FIVB established an eight-year clusive official ball supplier of the FIVB. plan to develop snow volleyball and will test rules In 2019 FIVB launched the first Snow Volleyball and regulations at various demonstration/exhibi- World Tour held in Italy, Austria and Argentina. In tion events. total, 25 countries from five continents, took part in all of events. THE 2019 SEASON The inclusion of Snow Volleyball at the Winter Olym- This past season, snow volleyball has been played pic Games would allow countries that are traditional- using a new format, with three players on each side ly summer sports nations to participate in the Games. of the court and the possibility for substitutions. Several iconic present and past players from Europe This gave it even more of a country-vs-country team and the Americas enthusiastically supported snow sport feel. volleyball in 2019. For the moment, there is no specific uniform designed for snow volleyball, so various types of clothing can THE WORLD TOUR MEDIA FEEDBACK be observed on the courts. Most of the athletes who The World Tour was broadcasted by the Olympic play snow volleyball are also beach or indoor volley- Channel, FIVB Social Media, Austrian ORFCanal7 and ball players. Therefore, many compete with their tra- the USA’s NBC.

alqueriadelbasket.com 63 TAKE A PEEK AT OTHER SPORTS } THE Snow Volleyball: A New Star is Born

The data coming out of the World Tour first edition have been quite impressive: } Total Impressions: 10 Million } Total Interactions: 250K } Instagram Feed: reached over five million impres- sions on 31 published posts } On YouTube & some on FB: averaged between: 8K to 25K Views per live stream } Website: Total Sessions: 25K (average duration: 4:59 Minutes (extremely high compared to the teams) } Audience: from 25-34 years old, 70% mainly male Some players created excellent content for social me- dia and helped to increase their followers, as well as the followers of FIVB.

WHERE SNOW VOLLEYBALL CAN BE PLAYED } Ski resorts } Permanent multisport venues } Special permanent venues for winter sports (ski jumping, biathlon, cross-country skiing, snow- boarding, bobsleigh) } Cities – historical centers, parks, etc. } Outdoor facilities

NEXT STEPS The focus on snow vol- leyball will begin in HE January 2020 in Lau- COMPETED ALSO sanne, Switzerland, during the Win- IN BASKETBALL, ter Youth Olympic Games. In fact, the TENNIS AND City of Lausanne and FIVB will host CYCLISM a snow volleyball showcase, the Lau- sanne Snow Volleyball Night. A rich program of grassroots activities will be offered to hundreds of kids led by famous mentors, such as Giba and Grbić, who will be sharing their knowledge and passion to them. One of FVB’s ideas to encourage wider adoption of the sport is to recycle the existing snow and ice of In 2021, FIVB is planning to stage the first World the ice rinks that are in proximity to snow volleyball Championships with participation limited to Nation- venues. This may well be a way to create sustainable al Volleyball Federations that will have staged at snow volleyball courts in the future. least one FIVB approved National Championship. The next step for international snow volleyball will be The inclusion of snow volleyball at the Olympic Games to continue to develop the World Tour with the inten- may be an ultimate objective, but, at this stage, FIVB tion of staging from three to five events in three con- would like to take a step by step approach to develop- tinents in 2020. ing an exciting new sport to be enjoyed by all. 64 alqueriadelbasket.com TAKE A PEEK AT OTHER SPORTS } THE Snow Volleyball: A New Star is Born

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