PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL Commentary ASIA FOR THE NEXT STEP This edition is not just our coverage of ATF 2013. The final step —so far— would be to make Asian This is our annual special issue about Asia, includ- production an icon in some genres or an important ing special alliances with public and private entities phase of business. This is being held with the —many of Asian nations to distribute copies at their own and important— regional production hubs that are events and activities, for many months. receiving a lot of projects from the world, mainly This is also a very good guide about what it is hap- in India and South East Asia. Public programs as pening in Asia at content business, and what must Malaysia provides, affording 30% of total produc- be done to make business evolve. There are more tion costs of projects allocated in its country, help than 15 top regional broadcaster interviews, and significantly. Prensario very specific locally produced reports. We include Where is going Asia? It is turning into a big pillar International market figures, trends and also business twists that of global content industry. If you are in Asia, don’t ©2013 EDITORIAL PRENSARIO SRL are proved to be successful. stop what you are doing. PAYMENTS TO THE ORDER OF How is Asia nowadays? It is one of the regions EDITORIAL PRENSARIO SRL OR BY CREDIT CARD. HE BASICS —with mainly Latin America and Middle East— T REGISTRO NACIONAL DE DERECHO that support the new growth of the global market, For those reading Prensario International DE AUTOR Nº 10878 slowed by the U.S. troubles and European crisis. for the first time… we are a print-online publica- Experts in content business say that a region is tion with more than 25 years in the media industry, mature when you see good business traffic —both covering the whole international market. We’ve been PUBLISHED BY EDITORIAL PRENSARIO SRL finished products and production formats— be- focused on Asian matters for at least 15 years, and LAVALLE 1569, OF. 405 tween many local players. Asia has been showing we’ve been attending ATF in Singapore for the last C1048 AAK this for years. The following step is to go abroad and 9 years. If you are not receiving our online daily BUENOS AIRES, ARGENTINA PHONE: (+54-11) 4924-7908 gain business in remote regions, as Central & Eastern newsletters during ATF and the other big interna- FAX: (+54-11) 4925-2507 Europe, Africa or Latin America. Asia is now doing tional shows, please read them at www.prensario.net. this, with encouraging ratings in many territories. Nicolas Smirnoff IN THE U.S.: 12307 SW 133 COURT - SUITE #1432 MIAMI, FLORIDA 33186-USA PHONE: (305) 890-1813 EMAIL: [email protected] WEBSITE: www.PRENSARIO.TV RepRESENTATIVES: • Mexico: Angeles Pérez Aguirre: [email protected] • chile: KArinA cortés: [email protected] • Peru: Miguel Angel hurtAdo [email protected] • coloMbiA: Wilson Perez Velez [email protected] • ecuAdor: JuAn cArlos AriAs ATF 2013: MAIN SCHEDULED EVENTS RENDON Event Date & time Place [email protected] Opening Address (MDA - Singapore) Dec. 3 – 10am Level 3, Cassia Ballroom EDITOR: NICOLÁS SMIRNOFF Opening Keynote (Youku Tudou - China) Dec. 3 – 10.20am Level 3, Cassia Ballroom editoriAl director: AleJo sMirnoff A global perspective into Asia’s Booming Format Dec. 3 – 2.45pm Level 3, Cassia Ballroom NewS DIRECTOR: DOMINGO VASSELLATI Focus on Korean Formats Dec. 3 – 3.30pm Level 3, Cassia Ballroom INTERNATIONAL BUSINESS DIRECTOR: FABRICIO FERRARA Opening Ceremony Dec. 4 – 10am Level 3, Cassia Ballroom Singapore Hour – Cocktail Party Dec. 4 – 4.30pm Level 1, Booth H02 MAILED BY SUBSCRIPTION - ATF Animation Lab – Networking Session Dec. 4 – 5pm Level 1, Hall B & C ONE YEAR, AIR MAIL: UK Indies Networking Dec. 4 – 5pm Level 1, Booth B14 AMERICAS: USD 150 KISA Interactive Content Dec. 5 – 4pm Level 1, Red Lounge REST OF THE WORLD:€ 150 From Shows to Global Super Brands (FremantleMedia) Dec. 6 – 11am Level 3, Cassia Ballroom Success Stories – Format Hits Made in Asia Dec. 6 – 2pm Level 3, Cassia Ballroom Dealmaking and Distribution Dec. 6 – 5.15pm Level 3, Cassia Ballroom PRENSARIO < 2 > < 3 > PRENSARIO INTERNATIONAL INTERNATIONAL Premium Interview • Broadcasters tV AsAhi builds its leAdershiP in Japan PRENSARIO published the second part of a our business domain, we are actively engaging in large interview with NAOTO UEDA, Director, In- business development originating from content. ternational Business Department at TV ASAHI, Multimedia exploitation of terrestrial content the leading broadcaster in the Japanese market such as the drama AIBOU: Tokyo Detective Duo, that is celebrating its 55th Anniversary this year. information distribution services for mobile Ueda explains to Prensario the new brand- device users such as News-EX and au Headlines, ing of the network: ‘The logo design for this online VOD services centered on Tele Asa Douga, celebration features the handprints of all TV and other initiatives are developing into profit- Asahi staff in the shape of “5”, our channel able businesses’, he adds. AIBOU: Tokyo Detective Duo, One of the top own produ- number. It symbolizes a great-synergized power ced drama series is also has a multimedia explotation that is created by each and every small hand of WORLDWIDE EXPANSION Asahi in the October-December term in 2012 and our staff. By joining all the hands and forces, we The International Business Department of TV marked the highest audience ratings among all will continue to produce high quality contents Asahi is pushing its variety program catalogue the dramas aired in the year by commercial TV and reach out to broadcasters and distributors filled with ‘well-developed and sophisticated’ stations in Japan. The gutsy and reliable character worldwide’, highlights the executive. shows to be promoted abroad. Some of the most of a female freelance surgeon grasped the audi- According to Video Research data, TV Asahi outstanding formats included are: No brainer, a ences’ attention’, completes Ueda. got from April to September 11.7% of rating on new quiz show co-developed with Warner Bros. prime time, consolidating its leading position International Television Production. in the main Asian market. On “Golden Time” Ranking the Stars is a talk show with 10 celeb Japan: oVerAll averAge VieWershiP and “All Day” it ended at the second position panelists that are ranked on various topics, both IN GOLDEN TIME, ALL DAY AND PRIME TIME (APR.-SEP. 13) with 11.4% and 7.6% respectively, after NTV by themselves and by the 100 people from the (11.6% and 7.6%). general public. ‘It is now sold in 10 countries, such 11.4% TV Asahi 7.6% as: Holland, Korea, India, Russia and Slovenia’, 11.7% DIGItaL MEDIA highlights Ueda. 11.6% Its well-known that on Internet media Stuck Till You’re Done calls for challengers to NTV 7.8% the spread of mobile devices such as high- guess and order the top-ten from a full menu list 11.6% 10.4% performance mobile phones and smartphones of a franchised restaurant. The prize money is very Fuji TV 6.9% has made audio and video content tempting but once your guess is wrong, you are 10.7% more familiar to users. Ueda stuck till you get all the top-tens and doomed to 9.9% TBS continues: ‘Social media keep eating until you are done. Lastly, the candid 6.3% 9.9% has emerged in this envi- camera show Fake Dad that features a boyfriend 10.5% ronment to provide us- meeting his girlfriend’s Dad for the first time… NHK 6.5% 9.4% ers with communication but the Dad turns out to be a fake and the show 6.9% opportunities unavail- gives the most practical trial lesson for the boy. TV TOKYO 2.8% Golden Time 6.5% able in existing media. In Among the main productions the company All Day the future, the spread of will promote during ATF is the second season of 8.6% Prime Time Others 5.5% next-generation smart TVs the top drama series Doctor-X, recently released 8.1% providing a link between at MIPCOM. ‘The first season was aired on TV Source: Video Research broadcasting and telecommu- nications, practical application Japan: toP 10 Most watched ProgrAMs (first fiscAl seMester) of 4K and 8K super high vision broadcasting, and other devel- Pos. Description Genre Date Date & Time % opments are expected 1 Hanzawa Naoki (Last episode) Drama Series TBS 22-Sep/21:00 42.2 2 W. Cup Asia Last Final Tournament (Japan vs Australia) Sport TV Asahi 4-Jun/19:30 38.6 to progress’. 3 24Hrs TV 36 (Grand nale) Entertainment NTV 25-Aug/19:00 30.5 ‘With the aim 4 Gyoretsu-no Dekiru Horitsusodansho (1) Entertainment NTV 25-Aug/21:00 27.5 of diversifying 5 News (w/Typhoon coverage) News NHK 16-Sep/12:00 27.3 6 IAAF World Championship in Athletics (Mosow, Day 8) Sports TBS 17-Aug/20:30 23.1 7 Ohayo Nippon (Typhoon coverage) News NHK 16-Sep/7:00 22.7 8 Galileo (Episode #1) Drama Series Fuji TV 15-Apr/21:00 22.6 9 Hodo Station News TV Asahi 4-Jun/21:37 22.0 10 Doctors 2 (last episode) Drama Serie TV Asahi 5-Sep/21:00 21.7 (1) including the goal scene of 24Hrs marathon Naoto Ueda, Director, International (2) including post-match report on the football match on the same evening Business Department, TV Asahi Source: Video Research PRENSARIO < 4 > PRENSARIO INTERNATIONAL INTERNATIONAL Premium Interview • New Media celcoM reVolutionizes the MALAYSIAN OTT MARKET AXIATA BERHAD GROUP OF COMPANIES Celcom is Malaysia’s first and foremost mo- Phones, tablets, laptops and PCs.