BE PREPARED FOR SMS & VOICE WITH A MODERN TWIST

Version I 25th October 2016 2 What's it all about

Voice and SMS has changed. Advanced Communications provides a simple, CATALYST fluid way to connect to anyone, anywhere. Google Universal Profile client soon to be available for all SUBSCRIBERS Android devices. Say why you are calling before the call starts. Then chat. 22.6m OPEN PLATFORM Share pictures, location or switch to video. Subscribers to RCS services. Everything developers need Turn a plain call into a multimedia experience. to build and deploy advance communications applications.

AN EASIER WORLD NETWORKS NETWORK ANDROID DEV ICES 2020 Any Universal Profile 507 1.4bn Developer works in a simple 6.7 billion SMS subscribers. Univ ersal Profile. 1.4B Users. OEM standard way. Operator.

GLOBAL OPERATORS, GOOGLE AND THE GSMA ALIGN BEHIND ADOPTION OF RICH COMMUNICATIONS SERVICES.

3 Wide Industry Support

OPERATORS HANDSET The Universal Profile is a 46 MANUFACTURERS 10 GSMA led initiative backed Operators - Leading handset manufacturers by 55+ global operators and A IS, A mér ic a Móv il, Axiata Group, Beeline, Bell (endorsement by 9 of the top 10 handset manufacturers. Mobility, Bharti Airtel Ltd, China Mobile, China manufactures). Alcatel, , General Mobile, Telecom, China Unicom, Claro Brazil, Claro HTC, , Colombia, Deutsche Telekom, Etisalat, Globe Ltd., LG Electronics, /, Telecom, Indosat Ooredoo, KPN, M1, Electronics and ZTE. Millicom, Megafon, MTS, MTN, Optus, Orange, Personal Argentina, Personal Paraguay, PLAY, Reliance , Rogers Communications, Singtel, OS Smart Communications, Sprint, StarHub, Telefónica Telenor Group, Telcel Mexico, PROVIDERS 2 Tele2 Russia, TeliaSonera, Telkomsel, 2 OS providers (two of the top three Telstra,TIM, Telus Turkcell, T-Mobile US, Mobile Operating System providers). VimpelCom, Vodafone and.Verizon. Google and . IP COMMUNICATIONS LAUNCHES INTERCONNECTIONS

4 Industry collaboration

UNIVERSAL PROFILE DELIVERING SPECIFICATION SIGNUP RCS DEPLOYED

Global Operators 48 156 Simplicity OPERATORS LAUNCHED. DEVICES. Common feature set, and configuration. 58 & manufacturers. 35 22.6m UNIVERSAL PROFILE CLIENT COUNTIRES. SUBSCRIBERS. One Common Experience Across all devices and operators More Choice: - OEM clients. worldwide. Google client for open market devices. GSMA INITIATIVE

Reduced Time OPERATOR COMMUNITY to market and interoperability testing. LTE LAUNCED BY IN REACHING GSMA Accreditation 507 169 51% delivering confidence to mobile network OPERATORS. COUNTRIES. OF POUPLATION. operators and developers. The market is fragmented

Each community gathers its own critical mass. Only operators with IP network coverage can ensure full continuity and seamless user experience across multiple networks. Developers will gravitate towards the biggest community. Developers seek features like integratedchatbot and ‘plug-in apps appearing directly within a call. Mobile has the potential to unify and deliver an easier world.

TODAY WE USE MULTIPLE SERVICES BUT I AM ONLY UNIVERSALLY REACHABLE VIA MY PHONE NUMBERS Appeal of Operator-led advanced communications

QUESTION

Respondents w ere asked w hich service they preferred?

CONCLUSION

Respondents expressed interest in advanced communications w hen compared to existing OTT services.

Source – Research undertaken in February 2016 for the GSMA in China, , Spain and the USA, amongst 4045 users. Simpler way to share the things that matter

SEND MESSAGES BEFORE CALLS Share contacts and your location SHARE PHOTOS AND FILES DURING A CALL Stay connected to friends by sharing where you are and by passing on your SHARE LOCATION numbers Change the way it looks MAKE HD VOICE CALLS Personalise the app by changing the background colour and font size SWITCH FROM VOICE TO VIDEO CALLS Organise your social life Make plans with a single SKETCH COLLABORATIVELY group chat INSTANT MESSAGE/CHAT TO A GROUP/INDIVIDUAL FOLLOW UP MESSAGE AFTER THE CALL Messaging as a platform – conversational commerce

$74bn USD GSMA forecast for Messaging as a Platform by 2021

Messaging is transforming to a personal assistant Removes the barrier of another app to download Features that accelerate market adoption

IN-CALL FEATURES:

Live Video Sharing. Image Share. Share any file. UNIV ERSAL PROFILE SETUP, DISCOV ERY AND Exchange written text / messages. SERV ICE FALL BACK FEATURES: STAY CONNECTED Exchange location information. Offline support. RCS contact capability discovery. RCS & VoLTE registration. Remote device provisioning. Fulfil legacy SMS/MMS support. INTERACTIVE IN-CALL SERVICE FEAT URES: RCS Pre-Universal Profile fall back. Multi device sync. PERSONALISE Shared Image Sketching. Plug-ins supporting 3rd party elements. Shared Map Sketching.

PRE-CALLING FEATURE SET. WHY I AM CALLING POST-CALL COMMUNICATIONS SET. YOU PRE CALL FEATURES: ADDING A REASON AFTER AN Indication of importance. ORGANISE UNANSWERED CALL FEATURES: Indication of subject. Adding text note or voice message into Display of the caller position. a missed call notification. Display of a photo. Universal Profile - The big picture

Universal Profile v1.0 (RCC.61 v3) November 2016 Universal Profile 1.0 Technical Specifications (RCC.07 v7) Unified messaging experience1 Other supporting docs – RCC.14, RCC. 16 etc

Universal Profile v2.0 (RCC.61 v4 TBC) March 2017 Technical Specifications (RCC.07 v8) Universal Profile v2 Conversational Commerce APIs, Plug ins, Conversational Commerce 2

Future Evolution Planning Chabots, more APIs, partnering with third parties The future of messaging Leveraging Monetization opportunities 3 Next steps?

DRIVING SCALE OPERATORS OEMs

Global clients Already deployed plan for transition Participate in the GSMA Common network implementations to Universal Profile after Q1 2017 specification development Simplified Interconnect Launching prior to Q1 2017 deploy a Begin to develop Universal Profile Standard Contract mature profile with a minimal transition to devices Universal Profile Preparing to launch Advanced Communications after Q1 2017 deploy with Universal Profile.

Universal profile specification v1.0 Q4 2016*

Universal profile specification v2.0 Q2 2017*

* expected Where to discover more?

NETWORK 2020 END-USER RESEARCH ACCREDITATION AND

The GSMA’s Network 2020 WHY ADVANCED CERTIFICATION programme working with the COMMUNICATIONS? Interoperability and Testing (IOT) mobile industry speeding up the enables a company to verify the We asked users what they development of all-IP maturity of their implementation thought of Advanced communications. prior to commercial launch or Communications and the results operator’s acceptance testing. show it has strong appeal: http://w ww.gsma.com/netw ork2020/ http://w ww.gsma.com/netw ork2020/resources/en http://w ww.gsma.com/netw ork2020/accreditation- d-user-research/ and-certification//

RICH UNIVERSAL PROFILE ADVANCED COMMUNICATIONS A global initiative to provide the COMMUNICATIONS SERVICE (RCS) mobile industry with a common DOCUMENTS universal profile that enables mobile Modernisesvoice/text experience operators to deploy an interoperable Regularly updated, provide a richer, simpler, and RCS service. specifications. more fluid mobile experience.

http://w ww.gsma.com/netw ork2020/enriched- http://w ww.gsma.com/netw ork2020/universal- http://w ww.gsma.com/netw ork2020/specs-and-product- calling-w ith-rcs/ profile/ docs/ Questions and Answers

Network 2020 Programme Shaping the next generation in mobile