CORE Metadata, citation and similar papers at core.ac.uk Provided by AIS Electronic Library (AISeL) Association for Information Systems AIS Electronic Library (AISeL) Americas Conference on Information Systems AMCIS 2002 Proceedings (AMCIS) December 2002 A FRAMEWORK FOR WEB-BASED E- COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT Howard Rosenbaum Indiana University Bin-Yun Huang Indiana University Follow this and additional works at: http://aisel.aisnet.org/amcis2002 Recommended Citation Rosenbaum, Howard and Huang, Bin-Yun, "A FRAMEWORK FOR WEB-BASED E-COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT" (2002). AMCIS 2002 Proceedings. 76. http://aisel.aisnet.org/amcis2002/76 This material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2002 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact
[email protected]. A FRAMEWORK FOR WEB-BASED E-COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT Howard Rosenbaum and Bin-Yun Huang School of Library and Information Science Center for Social Informatics Indiana University
[email protected] [email protected] Abstract Conservative estimates indicate that electronic commerce will expand at a rapid pace. Despite these projections, e-commerce firms are faced with a serious challenge: how to acquire and keep customers in a marketplace where competitors are a click away. Many e-commerce firms are turning to web-based customer relationship management (CRM) as a way to establish strong customer relationships. However, this type of customer service is relatively new and not well understood. What options are e-commerce firms using to provide customer service? This paper describes preliminary findings of ongoing research investigating the role and importance of trust in business-to-consumer (B2C) e-commerce.