Growth Of Creative Industries The Dubai Experience
Thursday, October 6, 2011 Dubai From Sand to Silicon
A transformation from a sleepy desert village to a burgeoning modern metropolis!
Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 From Dreams to Reality!
Thursday, October 6, 2011 Visionary Leadership and an Enabling Policy
Thursday, October 6, 2011 Strategic Foundation The vision to consciously move to non-oil revenues
Horizon 1 Horizon 2 Horizon 3
Services Trade
1990 2010
Thursday, October 6, 2011 Strategic Foundation The vision to consciously move to non-oil revenues
Horizon 1 Horizon 2 Horizon 3
“Do what we do Services best, better!” Trade
1990 2010
Thursday, October 6, 2011 Strategic Foundation The vision to consciously move to non-oil revenues
Horizon 1 Horizon 2 Horizon 3
“Apply core competencies to new areas”
“Do what we do Services best, better!” Trade
1990 2010
Thursday, October 6, 2011 Strategic Foundation The vision to consciously move to non-oil revenues
Horizon 1 Horizon 2 Horizon 3
“Apply core competencies to new areas”
“Do what we do Services best, better!” Trade
1990 2010
“Whats good for business is good for Dubai”
Thursday, October 6, 2011 Horizon 1: Transform
Trade Trade and Entrepot Logistics Hub for light industry
Thursday, October 6, 2011 Jebel Ali Free Zone
One of its first initiatives was the establishment of the Jebel Ali Free Trade Zone as a logistics hub and centre for light industry Home to about 6500 companies including 120 of the Fortune 500 companies Pre-built Offices, warehouses, cool and cold storage facilities, land, business centre, convention facility, accommodation... On site services including customs, chamber of commerce, immigration, banks
Thursday, October 6, 2011 Horizon 2: Towards a Knowledge Economy
Create a knowledge economy based on R & D, Technology, Media, Education, Telecom and Enabled Services
Thursday, October 6, 2011 “A Complete Eco System”
Thursday, October 6, 2011 “A Complete Eco System”
Regulatory Registration & Licensing; IP Environment
Infrastructure Roads, Utilities, Transport, Telecom...
Hot Desks and Executive desks for Facilities Freelancers; Offices and Suites; Business Centre, Conference facilities Free Zone benefits - 100% ownership, Incentives no taxes, no import duties on equipment, no restrictions on hiring
Business Services Business set up; Visas, Emirates ID card
Thursday, October 6, 2011 “A Complete Eco System”
Thursday, October 6, 2011 “A Complete Eco System”
Banks, Food Courts, Accommodations, Support Services Post Office, Healthcare, Retail stores, Gas Stations... Administrative and Facilities Management; Ambulance, HSE services Security; Green Technical Advisory Groups; Specialized Human Resources ‘product’ managers; trained support staff - sales to call center Promote the promise and experience of Brand Value ‘Brand Dubai’ to attract stars!
Cluster Marketing and Business Support Services; PPP; Events to build the Development Brand Value
Thursday, October 6, 2011 “A Complete Eco System”
Banks, Food Courts, Accommodations, Support Services Post Office, Healthcare, Retail stores, Gas Stations... Administrative and Facilities Management; Ambulance, HSE services Security; Green Technical Advisory Groups; Specialized Human Resources ‘product’ managers; trained support staff - sales to call center Promote the promise and experience of Brand Value ‘Brand Dubai’ to attract stars!
Cluster Marketing and Business Support Services; PPP; Events to build the Development Brand Value
Thursday, October 6, 2011 Dubai Technology and Media Free Zone - TECOM
Dubai Media City Dubai Internet City Dubai Knowledge Village
Thursday, October 6, 2011 Dubai Media City
Companies, freelancers and associations for: Advertising Art and Design Designer Fashion Film, video and photography Software, computer games and electronic publishing Music and the visual and performing arts Publishing Television and Radio
Thursday, October 6, 2011 Dubai Internet City
Companies engaged in the following activities:
Software
Computer games
Electronic publishing
Consultancy
Thursday, October 6, 2011 Dubai Knowledge Village
Training and education programs in:
Advertising
Art and Design
Designer Fashion
Film, video and photography
Music and the visual and performing arts
Television and Radio
Thursday, October 6, 2011 State-of-the-art offices, conducive work environment, creative spaces
Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Thursday, October 6, 2011 Dubai Studio Dubai Outsource City Zone
Dubai Media Dubai Internet City City EHosting International DataFort Media Production Zone
Dubai Knowledge Village
Dubai Academic Zone
Thursday, October 6, 2011 Free Zones for the Creative Industries Advertising Music and the visual and performing arts Arts Publishing Design Software, computer Designer Fashion games and electronic Film, video and publishing photography Television and Radio
A convergence of eco systems for the creative industries
Thursday, October 6, 2011 Creative Industries in TECOM
Media ICT Knowledge
Media & Marketing Software e-Learning Services e-Commerce Management Broadcasting Development Web Design Filmed Entertainment IT/Media Training Back Office Printing & Publishing Innovation Centres Telecom New Media R & D Multimedia Leisure & Academic Entertainment Consultancy Infrastructure and (including Events) Service Providers
Thursday, October 6, 2011 Proof of Concept!
3,800 companies located in these zones Linkages with about 1200 companies in Dubai Employing 15,000 creative workers Hosted major Media/ICT/Knowledge events Spawned talent and creative projects
Thursday, October 6, 2011 Thursday, October 6, 2011 Cluster Development and Customer Engagement
Thursday, October 6, 2011 Cluster Development and Customer Engagement
Suite of Business Support Services: 1. Business Development and Networking 2. Personal Development 3. Showcasing Talent and Businesses 4. Business Information 5. Feedback and Communication 6. Social issues and causes
Thursday, October 6, 2011 Business Development and Networking TECOM Directory and Talent Guide
Thursday, October 6, 2011 Business Development and Networking CEO meets; Breakfast Clubs; Exhibitions; SME Builder... Thursday, October 6, 2011 Business Development and Networking “Good Morning DMC!”
Thursday, October 6, 2011 Business Development and Networking Workshops and Industry Showcase for Business Partners Thursday, October 6, 2011 Showcasing Talent and Businesses Art Gallery; Media & Marketing Show; Dubai Lynx; Planet of the Apps; Ibdaa Awards
Thursday, October 6, 2011 Business Information Surveys and Syndicated Reserach; Presentations on Finance and Economy Thursday, October 6, 2011 Business Information Presentations on Finance and Economy; Funding options... Thursday, October 6, 2011 Personal Development Workshops for Business Partners; News and TV Presentation Techniques
Thursday, October 6, 2011 Feedback, Communication and Conversation “Voice IT” and “Script Newsletter”
Thursday, October 6, 2011 Social Issues and Causes Healthcare & Wellness; Taste of Dubai; Spring Festival; Creches; Environment; Thursday, October 6, 2011 Projects
Thursday, October 6, 2011 Dubai International Film Festival (DIFF)
The Dubai International Film Festival (DIFF) is a Dubai Media City initiative Platform for nurturing local creative talent Promoting national and regional productions DIFF has grown to be a globally known brand
Thursday, October 6, 2011 Freej - 3D Animated TV Serial It is the tale of four old national women living in a secluded neighborhood in modern day Dubai trying to live a peaceful life in the midst of the ever-expanding city around them, but the city's boom unveils new social issues every day that they have to tackle solve in their own simple way FREEJ started of as a six page study book in 1998 but it never materialized until 2003 when it was adopted by Dubai Media City The show is now in official association with Dubai Media City, Awraq Publishing, Arab Radio Network, JBM and SME.
Thursday, October 6, 2011 Dubai Fashion Week Dubai Fashion Week (DFW) is a 'By Invitation Only' fashion design trade event with the objective of bringing together prime stakeholders of the fashion design industry The fashion design trade event takes place twice every year, enables fashion designers from the Middle East and around the region to showcase their collections to trade buyers (retailers, buying houses, distributors, wholesalers, agents, and potential franchisees), the media and individual buyers, seek new business opportunities & linkages and build business relationships within the industry.
Thursday, October 6, 2011 Dubai SME
Mohammed Bin Rashid Establishment for Young Business Leaders was launched on June 12, 2002 Formed with a vision to nurture the entrepreneurial spirit in Dubai, encourage and facilitate the development of business and entrepreneurial activity among UAE nationals, and Catalyze the development and growth of a key sector of the economy, the small and medium business sector.
Thursday, October 6, 2011 Dubai SME - I
The Establishment’s key activities focus on:
Creation of new businesses by offering a platform for ideas and financial support.
Inspiring entrepreneurial spirit among UAE nationals.
Raising awareness of business opportunities and spreading business knowledge
Assisting and supporting enterprises run by UAE nationals through instilling best practice and providing them with market opportunities
Thursday, October 6, 2011 Dubai SME - II
SME member’s businesses include:
Advertising
Fashion design
Interior design and decoration
Landscaping
Computer software
Web design
Exhibition design
Thursday, October 6, 2011 SME Support Programs:
Business Incubation Services Marketing and Promotion Services Training and Development of staff Government Procurement Program - all government departments dedicate at least 5% of their procurement of services from SMEs, and Funding
Thursday, October 6, 2011 Dubai Culture
The Dubai Culture and Arts Authority (Dubai Culture) was launched on the 8th of March 2008 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai Dubai Culture’s vision is to establish Dubai city as vibrant, global Arabian metropolis that shapes culture and arts in the region (and the world) Dubai Culture projects range from festivals and art fairs to new museums and theatre productions Dubai Culture’s Art Services programs are aimed at identifying and nurturing young Emirati talents in visual arts, performing arts, film and literature.
Thursday, October 6, 2011 Dubai Global Village
Global Village is Dubai’s most popular outdoor cultural entertainment and shopping venue It’s the place to watch spectacular live performances, taste an array of authentic cuisines, purchase genuine merchandise from around the globe or spend a whole evening on thrilling rides
Thursday, October 6, 2011 Dubai Global Village
A shopaholic’s delight, the Pavilions are where craftsmen and tradesmen of the world come together to display and sell their wares The most unique element of Global Village is the pavilions where you can buy merchandise of countries around the world without actually traveling there. It’s probably the only place in the world where you can buy an intricately-woven Indian pashmina shawl, a Japanese bonsai and fresh Canadian Maple Syrup all from the same place.
Thursday, October 6, 2011 ‘Brand Dubai’
‘Brand Dubai’ established globally, is the anchor brand that stands for entrepreneurship, trade, business and tourism Strong individual brands: Dubai Media City Dubai Internet City Dubai Knowledge Village Freej Dubai Culture Dubai SME
Thursday, October 6, 2011 Thursday, October 6, 2011 Lessons - Key Factors for Success
Thursday, October 6, 2011 Lessons - Key Factors for Success Vision and Leadership; Enabling Policy; A relevant Eco System; Business Support, Best Practices, Processes, Innovation, and Brand Value
Thursday, October 6, 2011 Business for Dubai based Creative Industries
The ultimate measure of success of a Project or a Brand is its commercial success Its products and services are accepted as being of the highest standard and quality Companies registered in the Technology and Media Free Zone and Dubai have acquired business not only locally and the region but even in other markets around the globe. E.g. Spice Holding...
Thursday, October 6, 2011 Replicating Dubai’s success in other markets
Dubai’s Dubai Media City and Dubai Internet City have replicated their success in other markets internationally. Some examples include Smart City Malta and Smart City, Cochin, India MOU for Communications City in Islamabad, Pakistan
Thursday, October 6, 2011 Conclusion
“If we can do it, you can do it too!”
You have the ingredients for success to: Create ‘Brand Caribbean’ and promote its promise of passion, fun, romance, beat to the region and the world Design, Develop and launch Creative Enclaves and attract stars to grow the Creative Industry in the region!
Thursday, October 6, 2011 Thank You!
Thursday, October 6, 2011