CORPORATE VOLUNTEERISM: Weaving Together Business and Community for a Healthier World and Bottom Line

CORPORATE VOLUNTEERISM: Weaving together business and community for a healthier world and bottom line. The Home Depot Foundation is proud to support the 15th Annual Corporate Volunteer Council of Atlanta IMPACT Awards

Our associates volunteer thousands of hours to renovate homes for veterans and their families. The Home Depot Foundation is making it all possible by donating more than $30 million to the effort.

www.homedepotfoundation.org OUR PLEDGE: $30 MILLION + ENSURING EVERY VETERAN HAS A SAFE PLACE TO CALL HOME facebook.com/homedepotfoundation + twitter.com/HomeDepotFdn ATLANTA BUSINESS CHRONICLE SPECIAL ADVERTISING SUPPLEMENT September 21-27, 2012 • Page 3 Welcome COMPANIES MAKE A BIG IMPACT Strategically elebrating its 15th Crystal Anniver- and eloquently at a closing banquet. The Fed designed volun- sary, the annual IMPACT Awards is hoping to expand this effort to help more teer programs not C once again proves that volunteerism students gain access to essential communi- only help direct is alive and well in metro Atlanta. The cations skills that will help them in future human and fi nancial only local program of its kind, the awards interviews and community activities. resources toward showcase the exemplary work of companies causes where they and leaders that are making a difference in SKILLS-BASED PROJECT IMPACT: This are needed most but the community by engaging their business award recognizes a skills-based volunteer also help improve with the city infrastructure to ultimately project that has been completed within one consumer, employee and shareholder strengthen both. year and has achieved signifi cant, measur- relations. Now more than ever, compa- “It is hard to believe that it is the 15th able results. IBM is the winner of this award PHONE BANK: IBM volunteering at Georgia nies of all sizes are learning that invest- anniversary of the CVC of Atlanta IMPACT for the skills-based program it launched in Public Broadcasting. ing in civic engagement is essential for Awards. Each year, Atlanta companies go 2008, which empowers employees as global healthy employees and community as further and higher to support the communi- citizens by sending groups of 10 to 15 indi- communities on the effects of bullying in an well as a healthy bottom line. ties where their employees live and work,” viduals from different countries with a range attempt to eradicate it in schools. The effort The Corporate Volunteer Council of said Cheryl Kortemeier, executive director of skills to an emerging market for four-week reached 170 schools around Georgia and also Atlanta (CVC) delivers business results of the Corporate Volunteer Council of community-based assignments. Not only included an event featuring the unraveling by supporting members in their strategic Atlanta (CVC). “This was defi nitely does this program offer leadership develop- of a 10-mile “Chain of Kindness,” which commitment to workplace volunteerism refl ected in the extraordinary quality of ment for employees and leadership training was attended by an estimated 10,000 young and civic engagement. Since 1992, the nominations we received for this year’s and development for the communities, it also people. Along with participation by employee the CVC of Atlanta has been bringing IMPACT Award categories.” provides greater knowledge and an enhanced volunteers, including senior management, together business professionals who are In 2012, 11 Atlanta corporations were reputation in the growth markets for IBM. the partnership included extensive media passionate about volunteerism so that named fi nalists. This year’s IMPACT Awards To date, the program has sent approximately coverage in television, print and social media. they may share best practices, strengthen categories and winners are: 1,400 participants on more than 120 teams to community investment strategies, and 20 countries around the world. BUSINESS-TO-NONPROFIT PARTNERSHIP make a difference through service. PROJECT IMPACT: This award is presented IMPACT: This award is presented to programs I hope you will enjoy reading this for a short-term project that has been BUSINESS-TO-BUSINESS PARTNERSHIP or projects that have collaborated with a special update about what CVC of Atlanta completed within one year and has achieved IMPACT: This award is presented to programs nonprofi t organization to achieve signifi cant, members are doing to enhance and signifi cant, measurable results. This year, or projects that have collaborated with anoth- measurable results. Sherwin-Williams is the improve Atlanta. We invite you to join us the winner is the Federal Reserve Bank of er business to achieve signifi cant, measurable winner of this award for its partnership with today to connect, inspire and impact at Atlanta, which partnered with Inman Middle results. Georgia Natural Gas is the winner of CHRIS Kids to form the “Paint Partner- www.cvcofatlanta.org. School during the 2011-2012 school year to this award for its partnership with The ship.” The program’s purpose was to sustain Networks of 11Alive/WXIA-TV Cheryl B. Kortemeier mentor 22 students in public speaking. The to reduce a meaningful, skill-based volunteer relation- Executive Director successful project included nine employee the incidence of bullying among young ship that strengthens the mission and lowers volunteers from fi ve different departments people. The companies joined forces with operating costs for the nonprofi t by leverag- who donated 132 hours. Prior to this pro- Rachel’s Challenge, an international orga- ing Sherwin-Williams’ materials, resources gram, participating students did not have nization that educates young people on the and professional knowledge and skills. The access to public speaking training. To show effects and positive solutions to bullying. program, which engaged Sherwin-Williams’ all they learned, the students spoke publicly Volunteers educated parents, schools and ➤ CONTINUED ON PAGE 4 GENER ATIONAL VOLUNTEERING

orporate Volunteer Council (CVC) housing along with public school children members are looking at ways to get in programming that bridge generational C all generations involved in volunteer- divides,” said Geri Thomas, Bank of ing efforts, with some companies tailoring America Georgia market president and projects toward employees’ lifestyles . With global diversity and inclusion executive. volunteering touted as something that is At law fi rm Alston & Bird LLP the particularly important to younger genera- entrance of the millennial generation has tions entering the work force, companies are given a tremendous boost to volunteerism, working to offer various kinds of volunteer- said Cheryl Naja, director of pro bono and ing projects that will engage all ages. community service and CVC of Atlanta At Kilpatrick Townsend & Stockton LLP, president. new employees goes through IMPACT “Thanks to our millennial volunteers, Orientation on their fi rst day, learning how Alston & Bird now has a pro bono and they can take part in the fi rm’s volunteer community service Twitter handle — culture. They’re encouraged to share ideas, @GoodWorksAlston — and a private questions and comments with the fi rm about Facebook group,” Naja said. “It’s been great volunteering and offered the opportunity to to have volunteers make suggestions that have join the fi rm’s Volunteer Council (VC), which been implemented and these same volunteers is composed of both attorneys and staff. keep the materials on these sites up to date.” “The Volunteer Council annually ALL AGES: Alston & Bird LLP offers volunteer opportunities for all ages. One of the biggest shifts in volunteering determines the volunteer projects for each at Alston & Bird has come from an increased offi ce,” said Kara Lewis, senior commu- the more “traditional” volunteer opportunities Network (IGEN), the group aims to raise focus on volunteer opportunities for families. nity relations administrator at Kilpatrick currently offered. awareness of generational diversity in the With employees busier than ever, many don’t Townsend. “Orientation helps “I would like to offer volunteer opportuni- workplace; provide the knowledge to attract, want to spend additional time away from us gauge employees’ interests and show them ties that are Web based, whether it be virtually retain and develop a generationally diverse their families to complete volunteer projects. ways that volunteering can be benefi cial to working with a student, or having volunteers mix of employees; and foster an inclusive The solution: bringing the family along. them. For example, if they join the VC it use social networking to volunteer,” she said. environment where employees understand “Unfortunately many volunteer experi- is an opportunity to develop project “I believe younger generations want to make generational differences and the value each ences and nonprofi ts have age limits and management and leadership skills.” an impact, but would prefer to have more brings to the company. for some of our volunteers this presents a When it comes to volunteering, Lewis fl exibility when they actually volunteer.” “From a volunteer perspective, this challenge,” Naja said. “Family-friendly said she fi nds that younger employees want To address generational trends and issues, affi nity group will take on projects that volunteer experiences, projects such as the a greater sense of work/life balance and that Bank of America is launching its fi rst link its mission with community needs, Georgia Justice Project’s Back2School offering virtual volunteer opportunities intergenerational affi nity group in Atlanta. starting with community gardening projects, event or the Atlanta Community Food would enable them to be more fl exible than Coined the Intergenerational Employee where they can engage seniors in supportive ➤ CONTINUED ON PAGE 11 Page 4 • September 21-27, 2012 ATLANTA BUSINESS CHRONICLE Giving Back Essential to Home Depot By Kelly Caffarelli the Corporate Volunteer Council of TURNER Atlanta (CVC) iving back is a core value at . The CVC is the only resource BROADCASTING SYSTEM, INC. The Home Depot and it is a to fi nd and share best practices for employee G passion for our associ- volunteering. It provides a forum ates. Through The Home Depot for sharing ideas, for comparing Foundation and our ongoing and contrasting outcomes and Is Proud to Support the partnerships with nonprofi t learning about new nonprofi t organizations, we donate countless partners. The CVC is committed Corporate Volunteer hours, tools and supplies each year to supporting corporate volunteer Council of Atlanta’s to community service projects. programs large or small — startup Our position as the world’s or established. 15TH Annual largest home improvement The CVC of Atlanta extends specialty retailer carries great responsibili- The Home Depot’s reach. I encourage IMPACT Awards ties, perhaps none greater than being a you to extend your own reach by learning good corporate citizen. Any place where more and becoming a member today at we have a storefront is a hometown for us, www.cvcofatlanta.org. You will quickly see and it’s essential that we demonstrate that that the benefi ts of being part of the CVC we are a good neighbor and earn the right of Atlanta are far-reaching for the commu- to be part of the community. nity, your employees and your company. The mission of The Home Depot — Kelly Caffarelli is president of Foundation is simple: to improve homes The Home Depot Foundation. TM TM TM ® TM and improve lives. Through partnership with local nonprofi ts and our associate-led volunteer program, Team Depot, we focus on repairing and refurbishing homes and

TM SM facilities that serve disadvantaged families TM TM TM and individuals, with an emphasis on U.S. military veterans and their families. We ﬁ rmly believe that The Home Depot is helping our communities while strengthen- ing our business. To that end, we have found DEPOT DOES: Home Depot’s mission is to

CONTINUED FROM PAGE 3 two days of service that involves 40 percent of new hires and managers through hands-on its Atlanta-based employees with a variety of activities while exposing them to actual projects around the city. During the company’s We Make One. products and practical application, reduced two largest service days, more than 2,000 the nonprofi t’s operating expenses by $6,000 employees gave in excess of 8,200 hours of Kilpatrick Townsend is committed to making an IMPACT and provided pro-bono training for the community service with 32 volunteer projects. throughout our great city. We are proud members of the nonprofi t’s maintenance staff on professional Corporate Volunteer Council of Atlanta. painting. Through the process, 42 Sherwin- SMALL TO MEDIUM COMPANY CATEGORY: Williams new hires were also trained in a In the small to medium company category, safe and controlled hands-on environment. Smith & Howard was the winner. The The program also created a clean and more accounting fi rm’s 40th anniversary “40 for visually appealing environment for the 40” celebrations included employees under- children and families living in the painted taking nearly four dozen community projects, homes. Eventually, Sherwin-Williams hopes which ranged from helping men, women and to expand this program into multiple Georgia children in need to the physically challenged locations and become a best-practice national or elderly. As part of the campaign, Smith partnership model. & Howard cooked and served a picnic for approximately 700; provided meals to fi rst CORPORATE VOLUNTEER PROGRAM OF THE responders; provided winter wear to 90 indi- YEAR IMPACT: This award honors exemplary viduals; recycled 33 batteries and cellphones; corporate employee volunteer programs that packaged and/or distributed more than 6,500 effectively integrate volunteerism into the meals; collected and appropriately retired company’s business culture. 70 U.S. fl ags; and raised more than $6,000 ATLANTA simply by wearing jeans on Friday. What’s AUGUSTA LARGE COMPANY CATEGORY: more, Smith & Howard had 100 percent CHARLOTTE ■ ■ ■ DENVER This year, the winner in the large business employee and intern participation. DUBAI category is Turner Broadcasting System NEW YORK Inc. for its work with high school youth OAKLAND programs and the arts community. While RALEIGH partnering with nonprofi ts in these areas, SAN DIEGO SAN FRANCISCO the company identifi es skills-based volunteer SEATTLE opportunities for employees that include SILICON VALLEY mentoring, serving as speakers or classroom STOCKHOLM instructors, developing curriculum and lead- TAIPEI ing workplace visits. The cornerstone of the TOKYO WALNUT CREEK program involves more than 30 nonprofi ts WASHINGTON D.C. whose missions relate to Turner’s core busi- WINSTON-SALEM ness strategy. Employees are matched with skills-based volunteer opportunities at these KID FUN: Smith & Howard volunteering at www.kilpatricktownsend.com nonprofi ts and the company also celebrates Children’s Healthcare of Atlanta. ATLANTA BUSINESS CHRONICLE SPECIAL ADVERTISING SUPPLEMENT September 21-27, 2012 • Page 5 VOLUNTEERS’ GENER ATIONAL EXPECTATIONS

By Jenny Schmitt a drive for work-life balance. Gen X is eager with a single parent, and nearly 75 percent rather than individually. Millennials like to olunteering in America noted that in to volunteer for causes that benefi t those in had working mothers. Millennials have come share their efforts with peers and appreciate 2010, volunteers served almost need, but want to do so without a long-term of age during a time of rapid technological sincere recognition of their efforts. V 8.1 billion hours in their investment of hours or commitment and social shifts. Characterized as impatient communities—translating to to the organization . Gen Xers with a high need for immediate response, To recruit, reward and retain volunteers, almost $173 billion. With numbers prefer private recognition and Millennials refl ect the shift to real-time move beyond known demographics and like these, why can it be so chal- eschew public recognition or tokens information sharing. This generation began push to better understand employees based lenging to identify, encourage and of appreciation. in an era of rapid American economic on generational affi liation. Revisit volunteer retain volunteers? One narrow fi eld growth and prosperity and the presence of marketing channels, messages and calls-to- in psychographics — insights into MILLENNIALS America as the lone global superpower, but action and view them through the genera- the “what, how and why” of people (NOW AGES 12-32) they lacked security of safe school or stable tional lens. Add depth to demographics — can be of tremendous help to Born between 1980 and 2000, home environments. Despite the shifts with generational profi ling to gain a better those who work to attract, reward and retain Millennials (or Gen Y) are the largest genera- around them, Millennials exhibit confi dence, understanding of your audiences’ values and volunteers: generational profi ling. tion in American history, at more than 100 connectedness and values similar to Civics, motivations — and you can apply that kind Currently, most volunteers fall into four million. They are the most diverse, educated, with a strong calling to causes greater than of knowledge to any effort that requires active generations: Civics, Boomers, Gen marketed to, medicated and cared for gen- themselves. Millennials seek group-oriented action and understanding. ■ ■ ■ Xers and Millennials. Each generation has eration in history. Divorced parents raised volunteer opportunities with clearly defi ned — Jenny Schmitt is founder of communications different motivations and expectations for nearly half of Millennials, 33 percent lived benefi ts. They like fundraising as a group strategy company CloudSpark volunteering, reward and for sticking with a volunteer organization. CIVICS (NOW AGES 67-87) Born pre-1945, Civics are often referred to as “The Greatest Generation” or “Masters of the American Dream.” They were raised in an era of American progress, economic growth, highlighted by traditional families, safe schooling and a new world order. Civics came of age during the post-depression, World War II era. When they were called on to serve a cause greater than themselves, this generation responded however they could (war effort work, war bonds, victory gardens, etc.). This highly social generation is eager to contribute in groups and leave a legacy to benefi t others. They desire respect for their efforts and appreciate personal rather than public recognition. BABY BOOMERS (NOW AGES 48-66) Born between 1946 and 1964, the Boomers were the largest generation in American history, numbering more than 75 million. Raised in an era of extreme optimism, opportunity and progress, most Boomers grew up in two- parent households with safe schools and job security. This generation is characterized by a deep reaction to all forms of tradition (reli- gious, familial, cultural ). Credit Boomers for the rise of rock ‘n’ roll, the mass entry of Congrats women into the work force and the societal upheaval necessary to achieve desegregation. However, while achieving much, Boomers can be a self-absorbed generation that demands personal recognition and fulfi llment. As evidence, we can look at Boomers’ divorce rates, their quest to “never be old” and their hunger for personal wealth and materialistic gain. Boomers tend to volunteer to fulfi ll a personal mission or personal challenge. This group welcomes public recognition for their contributions, especially in front of peers. GEN XERS (NOW AGES 33-47) Born between 1965 and 1979, this is the Congratulations to the 2012 recipients of the IMPACT Award. smallest generation in modern American Atlanta Gas Light applauds your generosity of spirit. history, numbering fewer than 50 million. Considered to be the most ignored and mis- elizabethtowngas.com understood generation, Gen Xers are the fi rst atlantagaslight.com in American history that will not do better than the previous generation. They grew up in two-career families with rapidly rising divorce rates, downsizing, the dawning of the high-tech and information age, and the introduction of the entertainment culture. As the fi rst generation to be marketed to as youth, they seek truth as a countermeasure to the “hype” of empty promises. Gen X seeks © 2012 AGL Resources Inc. All Rights Reserved. AGL-10226 to counter the instability of their youth with Page 6 • September 21-27, 2012 ATLANTA BUSINESS CHRONICLE LIMITED TIME, BIG IMPACT espite packed schedules at work and with a local nonprofi t during their lunch at home, employees at Corporate break. This can include helping a nonprofi t D Volunteer Council (CVC) member with a technology audit or coaching companies still want to participate in volun- individuals at a local homeless shelter on teer efforts. Although they might not be able job interview skills . Other time-sensitive to dedicate an entire day outside the offi ce to Cbeyond volunteer offerings include becom- volunteer work, employees are willing to give ing a lunchtime reading mentor through a back through projects done during a lunch partnership with Everybody Wins! Atlanta. break or on site at the offi ce. From working As part of this program, a Cbeyond employ- with human resources departments on in- ee volunteer is paired with a student from offi ce résumé workshops to picking up trash an elementary school near the offi ce whom during a lunch hour, projects can be fl exible they read with on a weekly basis during their An investment we’d enough to fi t into everyone’s schedule and lunch break. Cbeyond employees can also still make a big impact. share their skills via virtual volunteering or all love to watch grow. Newell Rubbermaid is being conscious participate in on-site volunteer opportuni- of employees’ thinly stretched time. When ties. Some of these include lunch hour employees don’t have the fl exibility to packaging parties of personal care items The ING Foundation is proud to support the participate in offsite volunteer projects brought in during donation drives . education of our children. during business hours, the company offers “Packaging parties are open to all employ- various volunteer opportunities to fi t their ees, and are a fun way to engage employees at At ING, we are committed to cultivating beneficial change and in-offi ce schedules. the offi ce,” said Gyawu Mahama, Cbeyond educational opportunities in the communities in which we do “Rather than hosting community projects program manager of community affairs. business. Through grants, volunteerism, employee giving and other offsite during work hours or on weekends Cheryl Naja, director of pro bono and community partnership efforts, we are helping improve our only, Newell Rubbermaid includes commu- community service at Alston & Bird LLP children’s education. These are some of the ways we help empower nity projects that can be completed onsite and CVC of Atlanta president, said employ- the next generation to succeed in the classroom and in life. for one or two hours during the workday or ees’ limited time has impacted the pro bono For more information on our Partners In Empowerment lunch hours,” said Kaye Morgan-Curtis, and community service involvement at her opportunities, please visit: www.ing-usafoundation.com. Newell Rubbermaid manager of corporate fi rm, with employees asking more questions philanthropy. about the volunteering time commitments Some of these volunteer projects include on the front end. As a result, she said the sorting and packing children’s books for a fi rm has changed the way it communicates donation drive for Sheltering Arms or its volunteer opportunities to employees. Your future. Made easier.SM collecting and sorting food donations for the “With pro bono projects, in addition to Products and services are offered through the ING family of companies. Please log on to www.ing.com/us Atlanta Community Food Bank. Employees stating the project, we often identify what for information regarding other products and services offered through the ING family of companies. Not all have also taken part in packing school sup- skills can be gained by working on the project products available in all locations. © 2009 ING North America Insurance Corporation plies in backpacks benefi ting For the Kid in and the estimated time required in order to All of Us’ annual backpack collection drive. complete the project,” Naja said. “This change “Participation in these types of volunteer in how we communicate opportunities was projects has increased within the last year based on feedback from the attorneys.” and now employee resource groups and The law fi rm has also altered the way departments regularly sponsor volunteer it volunteers to make projects more time- projects,” Morgan-Curtis said. effi cient. For its work with Road to Recovery Also recognizing employees’ overly busy — the American Cancer Society program schedules, Cbeyond Inc. launched Busy Bee: that connects volunteer drivers with cancer Big Impact with a Busy Schedule in 2012. patients needing transportation to their This initiative is aimed at offering quick treatments — the fi rm worked with the ways to volunteer at the desk, onsite or close American Cancer Society to get referrals to the offi ce during a lunch break or other within a certain mile radius and customize breaks throughout the day. the pickup process. “Cbeyond encourages busy employees to “One driver handles picking the patient give back in new and innovative ways, and up from their home, then drops them off at provides resources to help employees make their treatment. Another driver then picks a big impact with a busy schedule,” said the patient up and takes them home,” Naja Safi ya Jones, senior manager of community said. “This allows our volunteers to partici- affairs. pate in a meaningful way without requiring Cbeyond encourages employees to become them to be away from their desk for long “volunteer consultants” and share their skills periods of time.” ■ ■ ■

salutes the Corporate Volunteer Council of Atlanta and the 2012 IMPACT Awards Winners

DOING GOOD: Newell Rubbermaid employees help communities fl ourish. ATLANTA BUSINESS CHRONICLE September 21-27, 2012 • Page 7 OUT-OF-THE-BOX VOLUNTEERING long with cleaning up a park and building playgrounds and homes A for the less fortunate, Corporate Volunteer Council (CVC) companies take part in volunteer efforts that are unique to their company personality and interests. Getting creative with their employee skill sets and launching new projects that excite the workplace result in volunteer efforts that refl ect the company culture and get buy-in from employees and leadership. At Bank of America, the volunteer spirit is integrated in the company’s broader business objectives. Its Global Wealth and Investment Management line of business embraces volunteering and gives back to the GREEN THUMBS: Turner employees tend to community by leveraging the knowledge and the onsite community garden. Congratulations to the skills of its employees to support individuals 2012 IMPACT Award Winners! in need. projects, Turner Broadcasting System Inc. “The program is helping to activate a large launched the Turner Community Garden in You made an IMPACT. population of employees in strategic volun- 2012 on the grounds of its Midtown offi ces. Cisco proudly supports CVC of Atlanta volunteers. teer efforts that will provide much-needed “What’s the catch? Every garden must assistance in gaining fi nancial stability, an donate at least half of its harvest to the When people like you volunteer your time, expertise overall objective for the company,” said Geri Atlanta Community Food Bank to be and ideas, you change the world. Thomas, Bank of America Georgia market distributed to low-income families who president and global diversity and inclusion otherwise have little access to fresh produce,” executive. said Betsy Holland, Turner’s director of King & Spalding LLP partnered with corporate responsibility and civic affairs. Cisco...connecting communities to change the world. client The Coca-Cola Company and the AutoTrader.com is also using several Cisco.com/web/about/citizenship Pro Bono Partnership to host a “Nonprofi t unique approaches to volunteering. Each Legal Check-Up” event helping nonprofi ts year, the online automotive marketplace with their legal needs. hosts a “No Excuses” campaign, which “Volunteer attorneys and paralegals met Jennifer Anderson Bronner, manager of with 10 nonprofi ts to identify and discuss community relations, said is like the compa- issues such as nonprofi t governance, intellec- ny’s “March madness of volunteering.” The tual property, employment and tax-exemption annual event is promoted company-wide issues,” said Linda Parrish, King & Spalding and includes a variety of team-building community affairs director. volunteering events performed during Newell Rubbermaid’s work-force devel- company time. opment project is also using the company’s “The norm is about 15 teams per month broad knowledge base to help the communi- that go out and volunteer together on work ty. Through partnership with local nonprof- time. However, during No Excuses in Atlanta, its, Newell Rubbermaid employees donate we had 62 teams volunteer together during time and resources to help the professional the month of March and that doesn’t development of future generations. include what our teams out in the fi eld do,” “The objective of the project is to pro- Bronner said. vide enhanced academic and social support Another unique approach to volunteer- Edelman is proud to support the to high school students by teaching them ing takes form during AutoTrader.com’s job-ready skills and exposing them to non- Drive Away Hunger campaign in August. Atlanta companies who improve traditional careers to increase their options As part of the company’s annual food drive, within the job market upon graduation,” employees can take part in a “CANstruction our community through working said Kaye Morgan-Curtis, Newell Rubber- Contest” where departments build structures maid manager of corporate philanthropy. out of canned and boxed foods, which are with the Corporate Volunteer What started as a typical career day model all later donated to the Atlanta Community Council of Atlanta. project at Newell Rubbermaid turned into Food Bank. a learning series that provides interactive “Just through that half-day event we coaching on work-ready skills and an intro- collected 4,000 pounds of food,” Bronner duction into unique career opportunities. said. “We have awards and judges, the “The students are taken through a day in teams have one hour to build and for us the life of various careers not among those it’s important to add that deeper employee commonly considered in high school or engagement piece .” college,” Morgan-Curtis said. AutoTrader.com also uses its online In a departure from its usual volunteering presence for good. As part of its charitable banner ad campaigns, the company donates Web space to organizations to promote their charitable efforts. “Within a month we can give $5,000 or $50,000 in-kind Web presence to an organization from our website that reaches over 15 million visitors a day,” Bronner said. The creative minds at AutoTrader.com also participate in a mural project where they donate their time and skills to paint an impressive mural for a nonprofi t organization. www.edelman.com “That is another special and creative way SPIRIT STATION: AutoTrader.com employees at we can use the amazing talents of our the AIDS Walk Atlanta & 5K Run. employees,” Bronner said. ■ ■ ■ Industry Insight. Number Solid. Page 8 • September 21-27, 2012 ATLANTA BUSINESS CHRONICLE VOLUNTEERING BY ISSUE Corporate Volunteer Council (CVC) members make big commitments to the community by addressing a variety of issues . Here is a snapshot of how they give back. The vision to see the next opportunity. The knowledge to help you take advantage of it. EDUCATION: • During Bank of America’s Global Month As a top 20 national CPA firm, Reznick Group provides accounting, tax and business of Service “blitz” in April, close to 160 Bank of advisory services that help our clients uncover new financial opportunities in their industries. America volunteers visited Marietta Middle We are proud to support the Corporate Volunteer Council of Atlanta through our School to deliver the “Banking on Our Finan- sponsorship of the 2012 IMPACT Awards. cial Future” fi nancial education curriculum. www.reznickgroup.com Bank of America is also a longtime supporter READ DAY: Atlanta Gas Light volunteer reads of the CREW Teens program, which helps to students at Parkside Elementary. Drew Charter School graduates and East Lake community teens successfully enter the work • King & Spalding LLP joined forces force and build productive futures. with staff at The Coca-Cola Company and empower Emory University law students to encour- • Cox Enterprises Inc.’s partnership with age young people of color to pursue legal Chamblee Charter High began 21 years ago careers through Street Law Inc.’s Diversity Like the Corporate Volunteer and includes a mentor program, special pro- Pipeline Program. Teaching teams met over gramming for teens and scholarships. Cox six weeks with three high school classes from Council of Atlanta, Cox also has a mentor program with Woodland Benjamin E. Mays and D.M. Therrell high Enterprises is committed to Elementary School and has invested more Schools, leading interactive learning sessions than $2 million to date for Teach for Ameri- about various legal topics. King & Spalding creating a positive impact on ca Metro Atlanta. These funds created also participated in a Youth About Business

those around us. We are proud the Cox Pre-K Program, which currently (YAB) “Summer Business Camp” where supports 20 Pre-K teachers in Clayton, Atlanta corporate lawyers exposed 100 stu- to sponsor the 2012 IMPACT DeKalb and Fulton County Schools. dents to the business world .

Awards and salute this year’s • Newell Rubbermaid’s volunteering • The Federal Reserve Bank of Atlanta winners. We’re all connected. efforts span several organizations, includ- began a partnership with Inman Middle ing Hospitality Education Foundation, School in 1997 that includes hosting annual

coxinc.com the Society of Women Engineers and the Financial Education Days where Urban League of Greater Atlanta . Since students learn about banking, savings and 2006, Newell Rubbermaid has partnered budgeting and get a tour of the Fed’s with Junior Achievement of Georgia to Monetary Museum. In 2011, the Bank began teach thousands of students in grades K-12 the Toastmaster Youth Leadership Program about civics, work-force readiness, entre- at Inman Middle, aimed at developing the Volunteer. preneurship and fi nancial literacy. Newell communication and leadership skills of volunteers help inspire young women inter- young people. The Bank is also involved in Electricity isn’t the only ested in science, technology, engineering an after-school chess club at Agnes Jones power we give Georgia. and mathematics (STEM) by volunteering as Elementary and the YMCA, where Fed Across our state, thousands speakers and mentors at the Girls Inc. volunteers play chess with local students to of Georgia Power employees University seminar series. help them develop critical thinking skills. and retirees are helping out in their communities. • Kilpatrick Townsend & Stockton LLP HEALTH/WELLNESS: In fact, every year they contributes to the education of the next gen- • In 2011, Bank of America employees volunteer more than 100,000 eration through work with Everybody Wins! donated more than 56,000 volunteer hours hours. Atlanta, a nonprofi t dedicated to promoting in support of hunger relief across the coun- Georgia Power, A Citizen children’s literacy. Aiming to assist the non- try. As part of its 2011 Gift for Opportunity Wherever We Serve. profi t with the goal of improving the read- fund, a cause-marketing initiative that raised georgiapower.com ing skills of students in low-income public funds for national partner Feeding America, elementary schools, 36 Kilpatrick volunteers employee volunteers also participated in more partner up and rotate visiting a local elemen- than 200 service events at local food banks. tary school one time per week to read to a Ultimately, the program provided more than specifi c student for the entire school year. 26 million meals to the hungry. Locally,

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$BMM ďGPSB'3&&XFFLUSJBMTVCTDSJQUJPO BOETJHOVQGPS'3&&%BJMZ&NBJMMPDBMOFXTVQEBUFTBU BUMBOUBCVTJOFTTDISPOJDMFDPNEBJMZVQEBUF CLEAN UP: Cox Enterprises partners with EarthShare of Georgia to clean up a park. ATLANTA BUSINESS CHRONICLE September 21-27, 2012 • Page 9 SENIORS • Georgia Power Company and Southern Crescent Habitat for Humanity partnered to sponsor the construction of fi ve new, energy-effi cient units for senior citizens . The two-bedroom homes are located at the Tara Oaks Senior Living Community in Riverdale, Ga. Kicking off on May 22, Geor- gia Power employees, Citizens of Georgia Power — the company’s service organization We are a proud sponsor of the — and Georgia Power’s retiree group joined Corporate Volunteer Council of Atlanta’s forces to tackle the fi ve-week build project. 15th Annual IMPACT Awards Built to EarthCents New Home standards, the homes will provide new owners with BLOOD DRIVE: Brian Corgan participating in $300 to $400 in annual energy savings . Continuing a proud tradition of Atlanta community Kilpatrick’s bi-annual blood drive. involvement and dedicated employee volunteerism SUSTAINABILITY:

Bank of America volunteers give their time to • In 2007, Bank of America committed Atlanta | Brussels | Charlotte | Dallas | Los Angeles | New York | Research Triangle | Silicon Valley | Ventura County | Washington, D.C. organizations like Project Open Hand and $20 billion over 10 years to support environ- www.alston.com the Atlanta Community Food Bank. mental initiatives. Over the past several years, Bank of America has partnered with Earth- • The Juvenile Diabetes Research Share of Georgia to engage its employees Foundation is one of Reznick Group’s focus in green projects. In April, the company was Proud Partners of Atlanta’s volunteer areas. The company sponsors JDRF able to gather more than 200 volunteers for events and engages its ofﬁ ce in fundraising a Corporate Green Day Challenge project Corporate Volunteer Community activities. Some of these events include the at Little Nancy Creek Park, providing organization’s annual gala, its annual walk landscaping and beautiﬁ cation for the and the JDRF Rock the Cure event. North Atlanta green space.

MILITARY/VETERANS: • In 2012, Cox Enterprises Inc. celebrates the fi fth anniversary of its national sustainability program, Cox Conserves. Along with Cox’s operational commitment to sustainability, its employees have been rolling up their sleeves to volunteer with environ- mental causes across the nation. In Atlanta, Cox has focused its efforts in neighborhood parks, working with Park Pride and on the Chattahoochee River with the Upper United Way of Chattahoochee Riverkeeper. Metropolitan Atlanta TECHNOLOGY: • In 2010, Turner Broadcasting System Inc. hosted Leadership Plugged-in: A Turner Technology Experience. In partnership with the nonprofi t 21st Century Lead- Congratulations to the ers, the program identifi ed about 60 high SOLDIER SUPPORT: Federal Reserve Bank school juniors and seniors with an interest volunteers welcome troops home. in technology through a competitive appli- Corporate Volunteer Council cation process. The students spent a week • In 2011 and 2012, the entire Sixth District at Georgia Tech, participating in tours, of Atlanta and the 2012 of the Federal Reserve System, including workshops, panels and special events led the Federal Reserve Bank of Atlanta, by Turner technology experts. About 100 celebrated its annual District Day of Service Turner employees volunteered throughout IMPACT Award Winners. by supporting military and/or veteran’s orga- the week, mentoring small groups of nizations. Employees donated items to make students , leading tours highlighting how goody bags for troops heading overseas or technology is used at Turner’s Techwood for veterans at home as well as collect funds campus, and leading classroom discussions. to purchase calling cards . Other activities included an ice cream social and disribut- • Once a year, AutoTrader.com hosts girls ing goody bags at the VA Medical Center in from nonprofi t Girls Get IT at its Atlanta Newell Rubbermaid is a consumer and commercial products company Decatur . Employees also celebrated Veteran’s headquarters, allowing them to shadow and that touches the lives of people where they live, learn, work and play. Our Day by writing hundred of “thank you” partner with employees in its IT department as brands matter to consumers around the world by making daily lives more letters to active military personnel or veterans . well as in marketing and sales to get an overall convenient and comfortable. Known for innovation and quality, we offer a For the past fi ve years, the Fed has also view of what AutoTrader.com does and how it range of products, including baby gear, storage solutions, gourmet cookware, provided volunteer service to the USO . relates to technology. A partner in the program writing instruments and tools. for about fi ve years, AutoTrader.com hopes • The Home Depot Foundation is com- this experience teaches the girls what it’s like to Through Give Serve Grow we harness the mitted to providing affordable housing for be in the technology fi eld and entices them to philanthropic efforts of our employees to deserving families and, since 2002, the home pursue it as a future career. make a positive impact on the communities improvement retailer has invested more than in which they live and work. $300 million in local communities to build • Cbeyond Inc. uses its expertise to and renovate homes, transform local parks help nonprofi t partners and encourages its and playgrounds, and repair community employees to participate in skill-based Visit newellrubbermaid.com to learn facilities. Beginning in 2011, the Foundation volunteer opportunities that bridge the more today. took on the mission of ensuring that every “digital divide.” Cbeyond volunteers help veteran has a safe place to call home. Com- nonprofi ts build capacity and better meet mitting $30 million over three years to this their mission through technology. The worthwhile goal, Home Depot calls on the company’s employees also regularly host volunteer skills of its thousands of associates and mentor youth as part of the company’s to transform the homes and lives of veterans career shadow program, teaching youth and their families. about careers in technology. ■ ■ ■ Page 10 • September 21-27, 2012 ATLANTA BUSINESS CHRONICLE SERVICE CHAMPIONS

arie Szilagyi is a eri Thomas is Bank Mproduct manager at Gof America’s Geor- AutoTrader.com. As one gia market president and Cbeyond is proud to support the of AutoTrader.com’s most global diversity and dedicated volunteers, inclusion executive. She Corporate Volunteer Council of Atlanta Szilagyi takes her volun- is also an avid volunteer, and the 2012 IMPACT Awards. teering to new heights board member and and was a participant community leader. in the “Over the Edge” SZILAGYI “I am proud to be part THOMAS event held for Special Olympics Georgia, of a company that places such an emphasis where she was given the opportunity to on volunteerism, and I am reminded of that rappel off the side of a 20-story building to commitment each time I volunteer along- help raise awareness and funds for the side our local bank associates. Last year, our organization. associates delivered close to 40,000 volunteer CBEYOND.NET “I like a challenge, and I like to be active hours to Atlanta’s neighborhoods. As an and moving. I’ve learned that the smallest Atlanta native and proud bank employee, thing does make a big impact. You’re I get the most satisfaction out of seeing the actually doing something big just by getting bank’s volunteer programs contribute to the out there.” health and vibrancy of our great city.” — Marie Szilagyi — Geri Thomas When the community works together, the community works. record technician at Kilpatrick “My volunteer journey has taken me to A Townsend & Stockton LLP, Alejandro so many places and provided me the privi- “Alex” Lopez We believe that volunteerism is a driving force was the winner of the law lege of meeting such gifted human beings. for bringing about positive change in our fi rm’s 2011 Volunteer of the Year It was such an honor to have my Award. In 2011, he participated past volunteerism acknowledged communities. And by getting involved, it in six fi rm-sponsored volunteer by Kilpatrick Townsend & typically leads to personal fulfillment as well. events and has worked with the Stockton LLP, where I work and Georgia Association of Latino especially by fellow members Bank of America is honored to support our Elected Offi cials (GALEO) who submitted their recom- community volunteers. You serve as an Institute for Leadership in devel- mendations for the fi rst-ever inspiration for others to do more. oping the leadership of the Latino ‘Volunteer of the Year.’ It is community in Georgia. Work- LOPEZ important to always include the ing with the Georgia chapter of human touch in all of my volun- Visit us at bankofamerica.com American Veterans for Equal Rights, Lopez teerism. We never know just how much

© 2012 Bank of America Corporation created a network for GLBT veterans and of an impact volunteering makes on the SPN-109-AD | ARX2N275 has worked with the Greater Than AIDS life of someone. I do this not for recogni- campaign . He’s also helped immigrant tion. Instead, I do this because I just might farm workers obtain necessary free health be able to make a difference in the life of screenings and toiletry kits at Emory’s 2011 someone less fortunate than myself.” FASTEST GROWING Farmworker’s Health Project. — Alejandro Lopez NATURAL GAS PROVIDER ob Jimenez is vice president of corporate shley Koby is a distribution manager at IN GEORGIA SINCE 2008. Bcommunications and public affairs for AGeorgia Power Co. and state president Cox Enterprises Inc. of the Citizens of Georgia “Volunteerism is at P o w e r . A board mem- We’re just warming up. the core of our corporate ber of the Center for the culture and we strongly Visually Impaired (CVI), To learn more, visit or call support our employees Koby is visually impaired gas-south.com who want to give back and received services 1-866-563-8129. to the community. We from CVI as a child. believe that every Cox “My family and I are employee has the abil- JIMENEZ very blessed and have been KOBY ity to be of service, be touched by numerous it volunteering as a youth mentor, building organizations throughout our lives. I think it’s affordable homes or participating in a park important to give back to those organizations or river cleanup.” and to those who are less fortunate.” — Bob Jimenez — Ashley Koby Metro-Atlanta is a community of readers. indy Pope-Koch, a legal secretary sandwich-making for soup kitchens and The AJC Decatur Book Festival Cat King & Spalding LLP, is often the food sorting for Atlanta Community Food is its annual convention. fi rst to volunteer for service projects, even Bank, Pope-Koch also organizes a monthly when they require a great deal of luncheon for the Women’s time and commitment. She also Community Kitchen at Action serves as a motivating role model Ministries and children’s snacks for others, coordinating all the for the organization’s after-school Established in 2006, the AJC DBF has become the bi-monthly blood drives at her program. country’s largest independent book festival, drawing law fi rm, helping it become a “It’s all about making a differ- more than 300 authors and 75,000 people to downtown life board member with the ence, giving people the opportu- Decatur every Labor Day weekend. Our programs reflect metro-Atlanta’s rich diversity, with special emphasis on American Red Cross, Metropoli- nity for a better life, showing love early learners, school-age students and aspiring writers. tan Atlanta Chapter. Pope-Koch POPE-KOCH and support to strangers, chang- also encourages and collects ing something bad to something We are proud to partner with the CVC of Atlanta in contributions for nearly all the fi rm’s food good. Supporting worthy causes and volun- supporting children’s literacy and community engagement drives and denim day fundraisers. Her teering to help in our community is simply through the Carol D. Reiser Book Award presentation. contributions don’t stop there. A volunteer the best way I know to make a difference. ” www.decaturbookfestival.com for Habitat for Humanity house builds, — Cindy Pope-Koch ATLANTA BUSINESS CHRONICLE September 21-27, 2012 • Page 11

arrie Wheeler, Cbeyond’s chief volunteer activities, which helped Cinformation offi cer, is a vocal Cbeyond earned Park Pride’s 2012 champion for volunteerism . Along Inspiration Award. with serving on the board of the “As a leading technology We Salute Georgia Ballet and the Technology provider, Cbeyond recognizes the Association of Georgia’s Educa- importance of preparing our next the Winners of the tion Collaborative, Wheeler takes generation of leaders in science, time to be a mentor to young math, engineering and technol- 2012 IMPACT Awards! women interested in careers in ogy. That is why we are proud technology. In 2011, she gave to partner with organizations the keynote speech at Cbeyond’s such as Women in Technology career shadow program, held in WHEELER and TAG’s Education Collabora- partnership with Girls Get IT tive, and provide career shadow and Communities in Schools. Wheeler is opportunities to introduce young people also a regular volunteer at companywide to careers in technology. I am proud to be and departmental volunteer events. Last a volunteer with these tremendous orga- year, her team contributed more than 800 nizations and it is an amazing experience onlygng.com hours of volunteer service and she oversaw to witness fi rsthand the difference we are the committee that planned the company’s making in young people’s lives.” annual Network and Technology Week — Carrie Wheeler King & Spalding obert Fink, real estate consulting ereck Purnell, Newell Rubbermaid congratulates Rmanager at Reznick Group DSAP Lead Technical Analyst, Catapult “Through a personal, deep connection “It’s important for me to work for a the CVC of Atlanta with the loss of my father, company that supports and the 2012 IMPACT I became heavily involved employee volunteerism in the Georgia Prostate because volunteering is a Award winners. Cancer Coalition in 2009. part of what defi nes me Our mission is simple: to as a person. At the end increase prostate cancer of the day not only am awareness, advocacy and I proud to work side by information exchange for side with my co-workers FINK everyone in Georgia. The PURNELL to make a difference in longer fathers, sons and the lives of others, but brothers are around their families and their I’m equally as proud to represent Newell communities, the longer they can make a Rubbermaid as a conscientious and caring difference for others and hopefully our efforts.” corporate partner within our communities!” www.kslaw.com — Robert Fink — Dereck Purnell ■ ■ ■ CONTINUED FROM PAGE 3 responsibility, has seen growth in employees Congratulations to all Bank, are ideal for families with children.” of all age groups getting involved in Each year Alston & Bird works with volunteering with many searching for IMPACT award winners Hands On Atlanta on the MLK Day of family-friendly volunteering efforts . Service — the fi rm’s biggest family volunteer “I continue to see a large number of event of the year. The age range for the event employees who want to introduce their goes from infants to senior citizens; ensuring kids, as young as 5, to service through our volunteers of all ages can take part in the corporate volunteer projects. We make sure effort. Naja said the fi rm’s most popular day weekend projects can include the entire of service includes a designated space and family,” Laiti said. projects designed just for kids. Along with Cbeyond Inc. also takes into account the little ones, many Alston & Bird employees employee profi les in its community also have college-bound children they want program. Recognizing that employees to involve in volunteer efforts. prefer to volunteer alongside their family , “We were so proud to learn that one of our the company invites families and friends to employee’s children who had volunteered join employees during the annual Week of for every Habitat build over a two-year period Service, which takes place nationwide. was given statewide recognition because of his “The company created activities that were www.crawfordandcompany.com outstanding volunteering accomplishments,” specifi cally tailored for young volunteers EOE Naja said. at each project site,” said Gyawu Mahama, At Cox Enterprises Inc., family volunteer- Cbeyond program manager of community ing is also becoming a focus area. Jessica affairs. “In previous years, in an effort to At Arby’s, we are working together to help Laiti, Cox senior specialist in corporate ensure participation from employees with small children, the company provided end childhood hunger in America, because every child activities such as arts and crafts stations, and deserves to learn, play and grow. also invited children served by the nonprofi t organization to participate in the activities.” Regardless of age, family structure or gender, Lewis said the real impetus in getting employees interested in volunteering is offering quality projects that people want to give their time to. “No matter a person’s age or family situa- tion, giving up time from an already packed schedule is a lot to ask of anyone,” she said. “I believe the best way to combat the issue is to offer a variety of well-managed Learn more about how to join the fight against childhood hunger projects that can tangibly demonstrate FAMILY DAY: Volunteering is a family outing success/accomplishment at various times www.arbysfoundation.org for employees at Cox Enterprises Inc. of the day and week.” ■ ■ ■ MAKE AN IMPACT: JOIN THE GROWING GROUP OF LEADING COMPANIES THAT ARE INVESTING IN A BETTER ATLANTA

Special thanks to our Member Companies appearing in BOLD for their generous sponsorship of the 2012 IMPACT Awards.

Accenture EarthShare of Georgia Metro Atlanta Chamber

Atlanta Gas Light Edelman Metro Atlanta Financial Group

Alston & Bird LLP Federal Home Loan Bank Atlanta Nationwide Mutual Insurance Company

American Safety Insurance (ASI) Federal Reserve Bank of Atlanta Networks of 11Alive, WXIA-TV Arby’s Foundation For Momentum Newell Rubbermaid Arcapita Gas South Novelis AT&T Georgia Center for Nonproﬁts PricewaterhouseCoopers LLP Atlanta Braves Foundation Georgia Natural Gas Primerica Atlanta Business Chronicle Georgia-Paciﬁc Corporation Project Development Services, Inc. (PDSI) Atlanta Community ToolBank Georgia Power Reznick Group Atlanta Habitat for Humanity Hands On Atlanta Rheem AutoTrader.com The Home Depot Foundation Bank of America, N.A. Rock-Tenn Company IBM BlueLinx Corporation SignatureFD, LLC ING Foundation Cbeyond, Inc. Smith & Howard, P.C. Insperity Children’s Healthcare of Atlanta SunTrust Bank Jabian Consulting Cisco Sutherland Asbill & Brennan LLP Jones Day Clear Progress Consulting, Inc. TechBridge Kaiser Permanente The Coca-Cola Company Teradata Corporation Kilpatrick Townsend & Stockton LLP Community Health Charities of Georgia King & Spalding, LLP Turner Broadcasting System, Inc. Corporate Community Outsourcing KPMG United Way of Metropolitan Atlanta Council of Volunteer Administrators of Metropolitan Atlanta LexisNexis Risk Solutions UPS Cox Enterprises, Inc. Macy’s Inc. WellCare Health Plans, Inc. Crawford & Company Manpower Wells Fargo, N.A. Deloitte. McKenna Long & Aldridge LLP Wells Real Estate Funds

VOLUNTEERISM IS A BUSINESS STRATEGY

Become a leader and enhance your company’s reputation as you learn and help others. Visit our website for a full list of member beneﬁts. Joining is easy! Start making an impact today. www.cvcofatlanta.org