Woman to Woman Campaign Tour - General Election 2015 Report to National Executive Committee 24th March 2015 Harriet Harman QC MP @HarrietHarman | #pinkbus1 | #Labour4women Table of Contents Labour’s Woman to Woman Campaign….…….……..…3 65 Constituencies Visited to Date……………………….….5 Meeting Women in Many Different Settings…….….…7 Woman to Woman Campaign Literature…….………….8 Woman to Woman Digital Campaign……………..……..10 Saturation National and Local Media Coverage……..13 Key Campaigners……………………………………………….....14 Women Trade Unionists…………..……………………….....16 The #Pinkbus tour has been made possible by enormous support from the Party and I would like to thank Iain McNicol and his team particularly Emilie Oldknow, Emma Meehan and her team, the Regional offices, the local and national Press teams, Kat Segal and the digital team, Caroline Adams, Anouska Gregorek, Beth Gardiner-Smith and my own team particularly Ayesha Hazarika, Sophie Wingfield, Clare Gosbee, Hannah Lazell and Matt Price. 2 Labour’s Woman to Woman Campaign Labour's Woman to Woman campaign is the biggest ever women's campaign to reach out to women across the country ahead of May's General Election - particularly the 9 million women who did not vote in 2010. With the famous Pink Bus, the Woman to Woman campaign has visited 65 constituencies and will be campaigning up to Election Day in every English Region, in Wales and Scotland. Women from across Labour's team - including Shadow Cabinet members, MPs, councillors, MEPs, peers, AMs, MSPs and members of the GLA as well as from our affiliated trade unions - have joined the Woman to Woman tour. We have been highlighting all of Labour's key policies on the NHS, on the economy, on housing, education and immigration - but also issues of childcare, equal pay, tackling domestic violence, older women and women's representation. We are talking to women in their workplaces, at school gates in shopping centres, colleges and universities as well as on the doorstep. And the Woman to Woman tour is supported by a digital campaign. We have been putting the spotlight on our team of Labour candidates in our key seats and mobilising women Labour Party members to support them. The Woman to Woman campaign is reaching out to women and showing them that Labour is a party which they can count on to deliver for women in terms of our people, our politics and our policies. 3 On its tour of the country the #pinkbus has highlighted the impact of this Coalition government on women in the different nations and regions of the UK: 4 65 Constituencies Visited to Date DATE CONSTITUENCY Candidate 11/02/2015 Stevenage Sharon Taylor 12/02/2015 Norwich North Jessica Asato 14/02/2015 Thurrock Polly Billington 18/02/2015 Croydon Central Sarah Jones 18/02/2015 Battersea Will Martindale 18/02/2015 Bermondsey & Old Neil Coyle Southwark 19/02/2015 Hastings & Rye Sarah Owen 19/02/2015 Brighton Kemptown Nancy Platts 20/02/2015 Southampton Itchen Rowenna Davis 20/02/2015 Reading West Victoria Groulef 21/02/2015 Milton Keynes South Andrew Pakes 21/02/2015 Northampton North Sally Keeble 5 24/02/2015 Bedford Patrick Hall 24/02/2015 Cambridge Daniel Zeichner 25/02/2015 Lancaster & Cat Smith Fleetwood 26/02/2015 Burnley Julie Cooper 26/02/2015 Pendle Azhar Ali 26/02/2015 Darwen & Rossendale Will Straw 26/02/2015 Heywood & Liz McInnes Middleton 26/02/2015 Bury North James Frith 27/02/2015 Wirral West Margaret Greenwood 27/02/2015 Weaver Vale Julia Tickridge 28/02/2015 Manchester & Bolton Julie Hilling MP West 02/03/2015 Dudley South Natasha Milward 02/03/2015 Halesowen & Rowley Stephanie Peacock Regis 02/03/2015 Wolverhampton Rob Marris South West 04/3/2015 Finchley & Golders Sarah Sackman Green 04/03/2015 Ealing Central & Acton Rupa Huq 04/03/2015 Brentford & Isleworth Ruth Cadbury 05/03/2015 Gloucester Sophy Gardner 05/03/2015 South Swindon Anne Snelgrove 06/03/2015 Bristol West (inc. Thangam Debbonaire South & East) 06/03/2015 Kingswood Jo McArron 07/03/2015 Brent Central Dawn Butler 07/03/2015 Harrow East Uma Kumaran 10/03/2015 Redditch Rebecca Blake 10/03/2015 Solihull Nigel Knowles 10/03/2015 Worcester Joy Squires 11/03/2015 Ilford North Wes Streeting 11/03/2015 Hornsey & Wood Catherine West Green 11/03/2015 Enfield North Joan Ryan 12/03/2015 Cardiff Central Jo Stevens 12/03/2015 Cardiff North Mari Williams 13/03/2015 Carmarthen West & Delyth Evans South Pembrokeshire 13/03/2015 Gower Liz Evans 16/03/2015 Colne Valley Jane East 6 16/03/2015 Elmet & Rothwell Veronica King 17/03/2015 Dewsbury Paula Sherriff 17/03/2015 Batley & Spen Jo Cox 17/03/2015 Bradford South Judith Cummins 17/03/2015 Bradford West Naseem Shah 19/03/2015 Great Grimsby Melanie Onn 19/03/2015 Lincoln Lucy Rigby 20/03/2015 Erewash Catherine Atkinson 20/03/2015 Loughborough Matthew O’Callaghan 21/03/2015 Sherwood Leonie Mathers 21/03/2015 Ashfield Gloria De Piero MP 23/03/2015 Bermondsey & Old Neil Coyle Southwark Meeting Women in Many Different Settings Visit Constituency Visit to local supermarket & meeting with Stevenage, Battersea, Redditch local women Listening event – hearing the concerns of Croydon Central, Southampton Itchen, local women Dudley South, Cambridge, Wolverhampton South West, Brighton Kemptown Leafleting Bermondsey & Old Southwark Canvassing Milton Keynes South, Bedford, Gower, Camarthen West & South Pembrokeshire, Cardiff North Highlighting women’s sport Northampton North, Hastings & Rye Roundtable discussions with local women Burnley, Wirral West, Burnley and women’s organisations Visit to local Sure Start Centre Pendle, Finchley & Golders Green, South Swindon Schools gates – discussions with local Rossendale & Darwen, Weaver Vale parents Roundtable with local trade union members Bristol West, Cardiff Central/South Meeting with UNITE apprentices Solihull Roundtable with care assistants Halesowen & Rowley Regis Highlighting local maternity closures Ealing Central & Acton Coffee morning with local activists – Brentford & Isleworth mobilisation event +1 coffee morning with local activists and Ilford North friends – mobilisation event Walk around local shopping centre Gloucester Visit to local college/school & discussion South Swindon, Kingswood, Solihull, Enfield 7 with young voters North, Lancaster & Fleetwood Visit to Single Parents Action Network & Bristol West discussion with women users Street stall Harrow East, Hornsey & Wood Green Visit to Asian Women’s Resource Centre Brent Central Woman to Woman Campaign Literature English Leaflet: 8 Welsh leaflet We are collecting all the demands of women from all of our visits all around the country. 9 Woman to Woman Digital Campaign The #pinkbus campaign is supported by a digital campaign on Facebook, twitter and via email. “Woman to Woman” infographics have been shared by almost 10,000 people onto their own Facebook profiles, reaching 982,560 with key messages. Although, we do not currently have the full figures for twitter engagement, the example below, has been retweeted, favourite and mentioned 1,079 times. 10 The example below, which has been posted on Facebook has 2,048 likes, 4,230 shares, and has reached 435,072 different timelines. 11 12 Saturation - National and Local Media Coverage The Woman to Woman Campaign and specifically the #pinkbus has generated massive local, regional and national media coverage for Labour’s message on women and our parliamentary candidates. Some examples can be found in the appendix. Gloria De Piero MP on Loose Women, ITV 13 The #pinkbus makes it into the Observer’s A-Z of the General Election 2015 Key Campaigners Labour women politicians are coming on the on the #pinkbus on its tour of Britain – Shadow Ministers, Members of Parliament, GLA members, Assembly members, members of the Lords and MEPs. Shadow Cabinet Gloria De Piero MP Mary Creagh MP Lucy Powell MP Rachel Reeves MP Maria Eagle MP Rosie Winterton MP Angela Eagle MP Liz Kendall MP Caroline Flint MP Baroness Jan Royall Yvette Cooper MP 14 Shadow Ministers Julie Hilling MP Seema Malhotra MP Luciana Berger MP Yvonne Fovargue MP Sharon Hodgson MP Kerry McCarthy MP Nia Griffiths MP MPs Fiona Mactaggart MP Diane Abbott MP Rushanara Ali MP Tom Watson MP Julie Hilling MP Margaret Hodge MP Liz McInnes MP Tessa Jowell MP Margaret Beckett MP Barbara Keeley MP Former MPs Sylvia Heal Mike Foster MEPs Clare Moody MEP, South West Mary Honeyball MEP, London Theresa Griffin MEP, North West Anneliese Dodd MEP, South East Glenys Willmott MEP, East Midlands Peers Baroness Glenys Thornton Baroness Doreen Lawrence Baroness Oona King Baroness Chris Crawley Baroness Angela Smith 15 Assembly Members Julie Morgan AM Rebecca Evans AM Joyce Watson AM Joyce Evans AM Women Trade Unionists The Woman to Woman campaign is building on the close relationship between women in the Labour Party and women in trade unions. The unions have played a key role in supporting the Woman to Woman tour including organising meetings with local women trade union members, arranging workplace visits, and coming out on the #pinkbus. 16 Appendix A. Picture gallery Stevenage, Woman to Woman Stevenage, Woman to Woman Campaign launch Campaign launch, with Gloria De Piero MP & Labour candidate Sharon Taylor Birmingham Yardley, Liz Kendall MP Birmingham & Rushanara Ali MP with candidate Jess Phillips 17 Inside the pink bus with Rachel Finchley & Golders Green, with Reeves MP, Diane Abbott MP & candidate Sarah Sackman & Mary Honeyball MEP Actress Michelle Collins Harrow East with Diane Abbott MP, Rachel Harrow East, Street Stall Reeves MP & Mary Honeyball MEP, & candidate Uma Kumaran 18 Bristol West