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Advertising Guidelines GUIDELINES

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Advertising Guidelines GUIDELINES PAYMENT SOLUTIONS ADVERTISINGAdvertising Guidelines GUIDELINES © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Table of Contents Understanding Offer Channel Monthly Additional the Guidelines Descriptions Examples Payment Guidance Advertising References © 2020 Synchrony Financial. All rights reserved. No reuse without priorProprietary written andconsent Confidential from Synchrony Financial. Home Understanding the Guidelines Discover More © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Understanding Offer Channel Monthly Payment Additional the Guidelines Descriptions Examples Advertising Guidance Guide Overview Guide Overview These Advertising Guidelines provide information to help advertise promotional financing offers associated with Synchrony Bank’s credit card products. For more specific guidance not covered in these Guidelines, please contact your Synchrony Regulatory Representative. Overview Advertising and marketing to prospective customers is one of the most important activities we do. It promotes product awareness, the availability of credit to all creditworthy customers and provides information about our products and services with a view toward urging action on the part of the recipient. In responding to the “call to action” communicated by marketing efforts, customers are relying on the clarity and truthfulness of statements made in the marketing piece. As a valued Synchrony partner, you are responsible for ensuring that advertising and offers approved by Synchrony are presented and executed in a compliant manner. © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Understanding Offer Channel Monthly Payment Additional the Guidelines Descriptions Examples Advertising Guidance Regulatory Overview Guide Overview Fair Lending UDAAP TILA Requirements Regulatory Overview • Federal and State Unfair, • These requirements apply to • Credit must be offered to all Deceptive and Abusive Acts and everyone, not just Synchrony Bank applicants fairly and consistently. Practices Laws (UDAAP). These as the creditor. Therefore, all Failure to do so may result in laws apply to everyone, not just people and businesses must allegations of discrimination, Synchrony Bank as the creditor, comply with Regulation Z if they potential violations of federal or and require advertisements to advertise consumer credit state fair lending laws, litigation or fairly and accurately state the transactions. The following site reputational risk. terms of the offer and not be provides specific information All applicants should be false or misleading. about the Consumer Financial encouraged to apply for credit Protection Bureau (CFPB): without fear of discrimination, https://www.consumerfinance which is prohibited by law. Types • Specific credit advertising requirements are addressed in the .gov of discrimination includes race, Truth in Lending Act (TILA) color, religion, national origin, gender, marital status, age, source of income (in whole or in part) from public assistance programs, or an applicant's good faith exercise of a right under the Consumer Credit Protection Act. © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Offer Descriptions Discover More © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Understanding Offer Channel Monthly Payment Additional the Guidelines Descriptions Examples Advertising Guidance Example is illustration only. Three Parts of an Offer Ask your Synchrony representative to provide specific promotion language based on Three Parts the offer selected, or access Advertising Center at www.synchronybusiness.com of an Offer Headline Headline Sub-headline (“Subhead”) Sub-headline Disclosure Disclosure 1. Headline First copy a consumer reads standing out from the rest of the advertisement. Types of Promotional Tying an Offer Headline to the Disclosure Financing Offers If a superscript symbol or number is used to identify that there is a disclosure associated with the headline, generally place that superscript at the end of the Ways to Advertise Promotional headline, although on occasion it may make sense to place it in a different location Financing within the headline or sub-headline. Advertising Templates CONTINUE © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Understanding Offer Channel Monthly Payment Additional the Guidelines Descriptions Examples Advertising Guidance Example is illustration only. Three Parts of an Offer Ask your Synchrony representative to provide specific promotion language based on Three Parts the offer selected, or access Advertising Center at www.synchronybusiness.com of an Offer Headline Headline Sub-headline (“Subhead”) Sub-headline Disclosure Disclosure 2. Sub-headline Contains material information about the offer. Types of Promotional Location Financing Offers The Sub-headline must: 1. immediately follow, be connected, or adjacent to the Headline, Ways to Advertise Promotional 2. be presented in a reasonable size in relation to the Headline, and Financing 3. be provided in a clear and conspicuous manner. Advertising Templates BACK CONTINUE © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Understanding Offer Channel Monthly Payment Additional the Guidelines Descriptions Examples Advertising Guidance Example is illustration only. Three Parts of an Offer Ask your Synchrony representative to provide specific promotion language based on Three Parts the offer selected, or access Advertising Center at www.synchronybusiness.com of an Offer Headline Headline Sub-headline (“Subhead”) Sub-headline Disclosure Disclosure 2. Sub-headline (continued) Size Types of Sub-headline must be in a reasonable size in relation to the Headline, but not less than Promotional 10pt font (based on a standard 8.5 x11 piece of paper). Increase the font size Financing Offers proportionately for larger collateral. A good benchmark is 40% of the Headline Ways to Advertise especially since the sub-headline cannot look like a disclosure. Promotional Financing Advertising Templates BACK CONTINUE © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Understanding Offer Channel Monthly Payment Additional the Guidelines Descriptions Examples Advertising Guidance Example is illustration only. Three Parts of an Offer Ask your Synchrony representative to provide specific promotion language based on Three Parts the offer selected, or access Advertising Center at www.synchronybusiness.com of an Offer Headline Headline Sub-headline (“Subhead”) Sub-headline Disclosure Disclosure 3. Disclosure Provides additional important information about the offer that a consumer should know Types of before deciding to take advantage of the advertised service or product. The disclosure Promotional may not contradict or take away from the general impression of the offer. Financing Offers Ways to Advertise Promotional Financing Advertising Templates BACK CONTINUE © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Understanding Offer Channel Monthly Payment Additional the Guidelines Descriptions Examples Advertising Guidance Example is illustration only. Three Parts of an Offer Ask your Synchrony representative to provide specific promotion language based on Three Parts the offer selected, or access Advertising Center at www.synchronybusiness.com of an Offer Headline Headline Sub-headline (“Subhead”) Sub-headline Disclosure Disclosure 3. Disclosure (continued) Location of the Disclosure Depends on the Advertising Channel/Format: Types of • Single page document: Disclosure needs to be on the same page as the offer. If Promotional Financing Offers disclosure is on the reverse/back side of the page, a redirect (See reverse for details, etc.) is required on the side of the document with the offer. Ways to Advertise • Multi-page document: Disclosure can be on the same page or a different page of Promotional the document. If disclosure is not on the same page, a redirect (See page XX for Financing details) is required on the page with the offer. • Digital: Disclosure must be on the same page or no more than one click Advertising Templates away from the offer. BACK CONTINUE © 2020 Synchrony Financial. All rights reserved. No reuse without prior written consent from Synchrony Financial. Home Understanding Offer Channel Monthly Payment Additional the Guidelines Descriptions Examples Advertising Guidance Example is illustration only. Three Parts of an Offer Ask your Synchrony representative to provide specific promotion language based on Three Parts the offer selected, or access Advertising Center at www.synchronybusiness.com of an Offer Headline Headline Sub-headline (“Subhead”) Sub-headline Disclosure Disclosure 3. Disclosure (continued) Size Types of Minimum font size for disclosure copy is 8pt (based on a standard 8.5 x 11 piece of Promotional Financing Offers paper). Increase the font proportionately for larger collateral. The disclosure must be easily readable, considering the size, format, channel and location of the Ways to Advertise advertisement.
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