11:00 – 12:10 Embracing Digital Transformation & Digital Culture: Day 1 Change or Die Auditorium 2 Monday, 26 February Pressure on revenues from digital disrupters means that it is important for operators to invest in new business models 09:00 – 10:30 and operational processes to ensure that they share in the value from digital transformation. This session will Keynote 1 – Creating a Better Service Provider demonstrate best practice examples of digital Auditorium 1 transformation and culture change from inside/outside the Network operators are the great enabler of the digital mobile industry. economy. Their contribution and statistics are astonishing; Moderator: Stuart Carlaw, Chief Research Officer, ABI Subscribers – 5.1 billion unique mobile subscribers globally Research (December 2017). John Hurley, CTO, Ryanair Connections – 8.4 billion mobile connections worldwide Chema Alonso, Chief Data Officer, Telefónica (December 2017). Sandra De Zoysa, Group Chief Customer Officer, Dialog GDP Contribution – The mobile ecosystem generated Axiata 4.4% of global GDP ($3.3 trillion) in 2016, a figure that will Bjorn Ivar Moen, CMO Mobile, Telenor Norway grow to $4.2 trillion in 2020. Nuria Oliver, Chief Data Scientist, Vodafone The opening keynote of the 2018 Mobile World Congress Jeff Dodds, MD, Virgin Media will feature CEOs from some of the world’s leading Samba Natarajan, CEO Digital Life, Singtel operators, taking to the stage to discuss the short and long term challenges and opportunities facing the mobile industry. 11:00 – 12:10 Value Creation & Investment in Content José María Álvarez-Pallete, Chairman & CEO, Telefónica S.A. Auditorium 3 Mats Granryd, Director General, GSMA Telecoms and Media continue to converge, with operators Marie Ehrling, Chairwoman, Securitas, Chair of the Board, increasingly seeing content as a new growth engine Telia Company ‘beyond the core’, but the path to value creation is unclear. Kazuhiro Yoshizawa, President & CEO, NTT DOCOMO, Not all operators have budgets to complete with global INC. platforms and content presents a departure from operators’ Shang Bing, Chairman, China Mobile traditional capabilities. As mobile presents an increasingly Sunil Bharti Mittal, Chairman, GSMA & Founder and important channel for content producers, can operators Chairman, Bharti Enterprises deliver value through partnerships beyond network access? 10:30 – 11:00 Moderator: Sam Evans, Senior Principal, Delta Partners Networking Break featuring Showcase Stage 1 Andrew Haworth, MD, Strategy & Content, Consumer, BT Sport Showcase Stage Mark Britt, CEO & Co-Founder, iflix Group Moderator: Steve Brumer, Partner, 151 Advisors Maaz Sheikh, Co-Founder & CEO, STARZ PLAY Sabina Khilnani, Group Strategy & Business Director, WP Jason Juma Ross, APAC Head of Tech & Telecom Narrative_ Strategy, Facebook Dan Worden, EVP, Merge Labs Jean Coffey, Senior Director, Business Development, Richard Pursey, CEO, SafeToNet Jukin Media Sharon Pursey, Co-Founder, SafeToNet

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11:00 – 12:10 IoT Security & the Blockchain 12:30 – 13:30 Auditorium 4 Keynote 2 – Investing in a Better Future While some risk is inevitable, the balance between risk and Auditorium 1 reward must be right to ensure businesses and consumers Tech investment and acquisition is white hot, especially adopt IoT-enabled technology and services. Given the around Artificial Intelligence (AI) and cryptocurrency, which variety and number of IoT devices, how can IoT security has turned into a race for patents and intellectual property guidelines be agreed? Device complexity and multiple (IP) among the world’s leading tech companies. In this industry involvement makes consensus difficult, but recent keynote, the venture capital community will debate which hacks have proven the need for a wider initiative. Within investment efforts they believe will be game-changers in this discussion we look at the role certain technologies, the digital transformation. particularly blockchain, can take. Moreover, in the rapidly changing digital ecosystem, what Moderator: Ian Hughes, Senior Analyst, Internet of Things, are the investment strategies and opportunities for mobile 451 Research operators? Is it sustainable for operators to keep investing Erin Linch, VP, Corporate Development & Strategy, in new technologies? In a future increasingly defined by Syniverse robotics and artificial intelligence, how can the heavily Seshu Madhavapeddy, VP, Product Management, IoT, regulated world of telecoms become more attractive to Qualcomm investors and help create a better future, today. Rashmi Misra, GM IoT & AI Solutions, Microsoft Moderator: Caroline Hyde, European Technology & Media Paul Williamson, VP & GM, IoT Device IP, ARM Presenter, Bloomberg Television Anoop Nannra, Chairman of the Trusted IoT Alliance & Brigitte Baumann, Founder & Chief Investment Officer, Go Head of Blockchain Initiatives, Cisco Beyond Investing Jaya Baloo, CISO, KPN Brian Behlendorf, Executive Director, Hyperledger Rajeev Misra, CEO, Softbank Vision Fund 11:00 – 12:10 Funding Network Investments: Priorities, Business 13:30 – 14:30 Cases & The CFO Networking Lunch featuring Showcase Stage 3 Auditorium 5 Moderator: Steve Brumer, Partner, 151 Advisors For many mobile operators, growth is declining or flatlining. David Grant, CEO, Aerial Technologies This makes a return on network investments more critical Sabina Khilnani, Group Strategy & Business Director, WP than in the past, even as the options for network Narrative_ investment become more complex and demand for Dan Worden, EVP, Merge Labs capacity accelerates. The pressure is being felt across the Ilker Koksal, CEO & Co-Founder, Botanalytics value chain; join us as we explore the implications and Ignasi Vilajosana, CEO, Worldsensing options to ease that pressure. Robert Curtis, Principal Designer, dovetailed Moderator: Dora Petranyi, MD, Central Eastern Europe, Nicole Richards, Catalyst, dovetailed CMS Andre Fuetsch, CTO, AT&T Bruno Jacobfeuerborn, Group CTO, Deutsche Telekom Kamal Shehadi, CLRO, Etisalat International Fredrik Jejdling, VP & Head of Business Area Networks, Ericsson Niall Norton, CEO, Openet Laura Abasolo, Chief Financial & Control Officer, Telefónica, S.A

12:10 – 12:30 Networking Break featuring Showcase Stage 2 Showcase Stage Moderator: Steve Brumer, Partner, 151 Advisors Niall Green, CEO, SECOND SCREEN David Grant, CEO, Aerial Technologies

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13:30 – 14:30 14:30 – 15:30 Live Events and Fan Engagement Keynote 3 – Creating Better Content & Media Auditorium 3 Auditorium 1 This session will feature some of the greatest Content is continuing to undergo significant period of advancements taking place in the live events space where disruption and acquisition, not least from mobile operators faster connections and more digital content is improving themselves, who see content as the key to customer fan experiences. Highlighting opportunities for stadium and acquisition and retention. Especially now that content can sport team owners so they can stay ahead of the ‘game’ in be delivered on demand, anytime, anywhere and in a this rapidly evolving industry. range of rich formats and devices for a premium Moderator: John Jackson, Research VP, Mobile & experience. Connected Platforms, IDC Not all operators have both the deep pockets, invest or Matthew Candy, VP, UKI & Europe Leader, IBM iX, IBM acquire content, nor even the scale to monetise it. All is not Alexandra Willis, Head of Communications, Content and lost however, and we look at some of the options for Digital, The All England Club and The Championships, smaller players to get involved in original content. Wimbledon Moderator: Janice Hughes, Co-Founder & Director, Moderator: Caroline Chan, VP, Data Center Group & GM, Redshift Strategy 5G Infrastructure Division, Intel Cher Wang, Chairwoman, HTC Alfredo Bermejo, Digital Strategy Director, LaLiga Gavin Patterson, CEO, BT Group Marcos Picallo, Innovation Manager, FC Barcelona Jeremy Fox, CEO, Atrium TV and Chairman, DRG Emili Planas, CTO & Operations Manager, MediaPro Jeff Zucker, President, CNN Worldwide Jason Elliott, 5G Marketing Development, North America, Nokia 15:30 – 16:00 Networking Break featuring Showcase Stage 13:30 – 14:30 Showcase Stage AI Everywhere: Ethics and Responsibility Moderator: Steve Brumer, Partner, 151 Advisors Auditorium 4 Niall Green, CEO, SECOND SCREEN AI has the opportunity to provide great value to all people Ilker Koksal, CEO & Co-Founder, Botanalytics around the world. However, the rapid development of the Ignasi Vilajosana, CEO, Worldsensing technology is outpacing the ability to manage the ethical issues we already see with existing AI systems. Immediate 16:00 – 17:10 concerns with the technology in use today include social A New Roaming Era: Breaking Down Digital Borders profiling, privacy, and security. But there are also future Auditorium 2 issues that need to be addressed now, while AI is still in Roam Like at Home (RLAH) rules entered into force in development. Europe on 15/06/17, bringing an abrupt end to the With a complex intelligent system that is constantly premiums previously applied to roaming. This session will evolving and learning, how do we create standards today explore the impact of RLAH upon roaming revenues and for future AI applications? offer direction for operators seeking to influence and profit Rob High, CTO, IBM from changing customer behaviour in this new borderless Paula Boddington, Professor and Senior Researcher, communications market. Oxford University Moderator: Nicole Peng, Senior Director Mobility, Canalys Dr Clara Neppel, Senior Director, European Business, Chris Tooley, CEO, Lycamobile IEEE Anastasia Stupko, Head of Wholesale & Retail Roaming, Aurélie Pols, Data Governance and Privacy Engineer and Megafon OX3 Analytics SL Wassila Zitoune-Dumontet, VP Group Roaming, Orange Lucy Lombardi, SVP Innovation & Industry Relations, Telecom Italia Mobile Anis Mbarek, Interim CEO & Head of Wholesale Trading, Vodafone Roaming Services

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16:00 – 17:10 do we reconcile these pressures? What commercial Virtual Worlds: Immersive Experiences innovations are needed to complement technological Auditorium 3 development? Today’s VR & AR devices are blending the physical and Moderator: Bill Best, CEO, Azenby virtual worlds, unlocking the potential to immerse viewers Ulf Ewaldsson, Advisor to CEO, Ericsson in new worlds and experiences. There are a host of new John Baker, SVP, Business Development, Mavenir companies pushing the boundaries beyond traditional JP Hemingway, EVP, Product, Strategy & Marketing, SES applications. From advances in the technology itself, to the Gabriela Styf Sjöman, VP Group Networks, Telia Company role of original content and live experiences that use mixed Tiago Rodrigues, GM, WBA reality, the mainstream futures of VR & AR are rapidly evolving from a tethered experience to a mobile 17:10 – 17:30 experience. Networking Break featuring Showcase Stage 5 Moderator: Ben Wood, Chief of Research, CCS Insight Showcase Stage Dr. Dave Ranyard, CEO, Dream Reality Interactive Moderator: Steve Brumer, Partner, 151 Advisors Adrienne McCallister, Director, Global VR Partnerships, Inna Zagrebelny, Product Marketing Manager, Giraffic Google Robert Curtis, Principal Designer, dovetailed Rikard Steiber, President Viveport & SVP Virtual Reality, Nicole Richards, Catalyst, dovetailed HTC Vive Nicole Jackson, Deputy Editor, VR, The Guardian 17:30 – 18:15 Keynote 4 – The Future of the industry: Transatlantic 16:00 – 17:10 Digital Policy and Regulation AI Everywhere: Innovation & Investment Auditorium 1 Auditorium 4 It is critically important that Europe and the United States With over 8 billion mobile connections and trillions of remain on the vanguard of digital policy and regulation. devices coming online, the mobile internet is creating more Although there have been some significant policy wealth, disrupting more businesses, and unleashing more differences between Europe and the United States, there is innovation than any force in history. The coming wave of a shared, strong desire to find the best regulatory AI-based applications will generate unprecedented approaches to meet the changing economic and policy demand for computing power, that cannot be delivered by environment and, most important, the needs of their terminal computing resources alone, moving compute citizens. power closer to the customer, to the operator-based edge In this Transatlantic Policy Keynote at Mobile World of the cloud. The goal of this session is dialogue between Congress, the key US and EU telecoms policymakers and AI investors and technologists, to highlight the coming the leading industry executives will engage in a discussion wave and pragmatic approaches to strategic innovation regarding digital policy and, in particular, how future policy and investment. decisions may affect their citizens. Moderator: Robert Marcus, Partner, QuantumWave Moderator: Moderator: Kristie Lu Stout, Journalist, CNN Capital Dr. Jim Yong Kim, President, World Bank Dieter May, SVP, Digital Services & Business Models, Andrus Ansip, VP of the Commission & Commissioner for BMW Digital Single Market, European Commission Benjamin Levy, Co-Founder, BootstrapLabs Ajit Pai, Chairman, United States Federal Communications Mahadev Satyanarayanan, Carnegie Group Professor of Commission Computer Science, Carnegie Mellon University Timotheus Höttges, CEO, Deutsche Telekom AG Rand Hindi, CEO & Co-Founder, Snips Marcelo Claure, CEO, Sprint

16:00 – 17:10 Owning Edge Infrastructure: Burden & Opportunity Auditorium 5 Operators’ network assets ‘close to the customer’ give them the capability to create unique services and revenue streams thanks to technologies like MEC. However, cost considerations are leading to renewed interest in business models that put edge infrastructure into other hands. How

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Stephen Reidy, CIO, Three Ireland Day 2 11:00 – 12:00 Digital Transformation 2.0 for the Consumer Tuesday 27 February Auditorium 3

Today, the consumer just needs simplicity and efficiency 09:00 – 10:30 and to cut through that noise and use one touch point with Keynote 5 – The Foundations of The Digital Economy a brand for the range of requirements they may have. This

session looks at how we need to rethink digital Auditorium 1 transformation for consumers and build a single point of The digital economy, catalysed by the rapid proliferation of engagement with consumers that is relevant, reactive and mobile technologies in the hands of over 5.1 billion reliable. connected people, will continue to transform how we do Moderator: Rimma Perelmuter, CEO, Mobile Ecosystem business and how we interact with our partners, customers Forum and consumers. Still in its infancy however, incredible Anil Sabharwal, VP, Product Management, Google growth remains ahead. Marco Trecroce, SVP & CIO, Four Seasons Hotels and The pace of change creates opportunity and threat in equal Resorts measure. Following on from Monday nights keynote on Ann Cook, Director, Interactive & MD, ITL, ITV transatlantic policy and regulation, this keynote will look at Yves Maitre, EVP, Connected Objects & Partnerships, how the digital economy can continue to flourish with the Orange right foundations in place, from networks to security, to Mike Brouwers, Regional Marketing Director Europe, agile companies and culture, and compelling services and Subway content. Stefano Parisse, Group Director, Products & Services, Moderator: Karen Tso, Journalist, CNBC Vodafone Börje Ekholm, President & CEO, Ericsson

Christopher Young, CEO, McAfee 11:00 – 12:00 Jim Whitehurst, President & CEO, Red Hat Technology in Our Future Mobile World Hiroshi Mikitani, Founder, Chairman and CEO, Rakuten, Auditorium 4 Inc. Technology innovation is accelerating with no signs of

slowing down. Commercial travel to Mars is a mainstream 10:30 – 11:00 conversation, platoons of autonomous trucks are hitting the Networking Break featuring Showcase Stage road and people get their “news” from user-generated Showcase Stage content on their cellphones. So, how can industries and Moderator: Steve Brumer, Partner, 151 Advisors people prepare for what is an unbelievable but plausible James Dean, CEO, SenSat future? Andrea Sommer, Founder & CEO, Hiver In this session, we will map a future mobile world, Guy Talmi, CMO, PayKey showcased by futurism, science fiction and a cross section

of emerging companies working at the edges of our 11:00 – 12:00 imaginations, to show us how they envision our future 5G for CIOs: Impact Upon Enterprise IT and the environments. Meet the innovators who are changing our Changing CIO Skillset reality today. Auditorium 2 Moderator: Chris Blundell, Partner & Head of Global TMT Most service providers are now making significant inroads Practice, Brunswick Group into digital transformation and 5G is set to accelerate these Desigan Chinniah, Futurist, Mozilla initiatives further. CIOs are at the forefront of this change Rosa Vilarasau, Partner, NOEM and their roles are expanding accordingly. This session will Marc Lavallee, Executive Director, Research & explore the changing CIO skillset with perspectives from a Development, The New York Times range of experts in 5G and digital transformation. Moderator: Peter Jarich, Chief Analyst, Global Data Borja Carroquino, CIO Iberia, Pernod Ricard Alpna Doshi, Global CIO, Philips Scott Rice, CIO, Sprint

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James Dean, CEO, SenSat 11:00 – 12:00 The Hunt for Mass-Market NFV 14:00 – 15:00 Auditorium 5 AI Everywhere: Consumer Applications NFV has been much discussed, and much trialled. There Auditorium 2 have been few substantial live deployments, though. Even at its infancy and with limited use cases, AI has This session investigates what lessons have been learnt already changed consumer expectations of the technology from live NFV so far and what barriers to wider adoption and companies they interact with. This session will remain in the technology, the market and the mobile highlight how consumer brands need to rapidly innovate industry itself. with this adaptive technology to continue to delight, retain Moderator: Martin Wrulich, Partner, McKinsey & Company and empower their customers. Ragu Masilamany, VP & Head of ECOMP/ONAP, Amdocs Moderator: Eden Zoller, Principal Analyst, Ovum Petri Lyytikainen, VP Network Strategy, Services & James O’Sullivan, Vehicle Engineer, DTUP, Bombardier Management, Bell Canada Transportation Derek Peterson, CTO, Boingo Wireless Magnus Jern, Chief Innovation Officer, DMI Martin Creaner, Chief Architect, Huawei SPO Lab Geoff Ramsey, Chief Innovation Officer & Co-Founder, Craig Farrell, CTO Global Telecom Industry, IBM eMarketer John Giere, President & CEO, Openwave Mobility, Inc Amit Hammer, CEO, Neura France Heringer-Jallot, SVP, Customer Experience & 12:00 – 12:15 Sales, Orange Group Networking Break featuring Showcase Stage David Greenfield, Global Head of Consumer Obsession & Showcase Stage Digital Marketing, Philips Moderator: Steve Brumer, Partner, 151 Advisors Marissa Aydlett, SVP, Marketing, Braze (formerly Appboy) 14:00 – 15:00 FinTech: is a Cashless Society on the Horizon? 12:15 – 13:15 Auditorium 3 Keynote 6 – Creating a Better Future for Everyone Cash is flawed, but cash is still king and prevails when Auditorium 1 technology fails to reach communities. Now as the FinTech With over 5.1 billion people connected, technology has an revolution tackles financial inclusion and increases the unprecedented opportunity to improve the lives of others. prevalence and accessibility of digital payment channels, is Natural and man-made disasters are the most profound a truly cashless society finally on the horizon? examples of how mobile technology can improve and even Moderator: Jeffrey Bower, Principal & Owner, Bower & save lives. Partners Consulting Services This keynote looks at some of those examples of mobile Moderator: David Parker, CEO, Polymath Consulting technology effecting the lives of those in disaster areas and Meredith Spatz, Head of Global Digital Payments, Global highlights how individuals, businesses, NGOs and Consumer Bank, Citigroup inc governments can work together to improve the lives of Jit Bhattacharya, CTO, Fenix International everyone on the planet. Andi Dervishi, Chief Investment Officer & Global Head, Moderator: Mats Granryd, Director General, GSMA Fintech, ePayments and New Finance, IFC Kathy Calvin, President & CEO, United Nations Foundation Rachel Balsham, Deputy CEO, MFS Africa Sigve Brekke, President & CEO, Telenor Group Anne Boden, CEO, Starling Bank Enrica Porcari, Chair, Emergency Telecommunications Mike Tuckett, Head of Transformation Delivery, Transport Cluster & Chief Information Officer and Director of IT, for London World Food Programme (WFP) Bill Gajda, Global Head, Strategic Partnerships & Innovation, Visa Inc. 13:15 – 14:00 Networking Lunch featuring Showcase Stage Showcase Stage Moderator: Steve Brumer, Partner, 151 Advisors Inna Zagrebelny, Product Marketing Manager, Giraffic Luis Arreguin, Sales Manager of Americas, Globetouch Praveen Amancherla, CTO & CISO, Quisk Inc.

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Praveen Amancherla, CTO & CISO, Quisk Inc. 14:00 – 15:00 15:30 – 16:30 Massive & Industrial IoT 5G Technology Reality Check: Can We Deliver On Our Auditorium 4 Promises? When looking for profitable and proven case studies for Auditorium 2 IoT, we need not look further than Industrial IoT (IIoT). Future networks, and especially 5G, are being promoted to What is next for IIoT? How can AI further enhance the industries, governments and our own executives almost as usability of IoT and the data acquired to make better a panacea, and the backlash if the networks don’t deliver decisions? What key lessons can we take from IIoT to will be severe. Are current moves towards these future apply in different verticals? Is IIoT the roadmap to follow? networks sufficient to deliver what is needed, and if not Moderator: Bengt Nordstrom, Founder & CEO, what is missing? Northstream Moderator: Chris Nicoll, Principal Analyst, Wireless & Chris Penrose, President, IoT Solutions, AT&T Mobility, ACG Research Peter Zhou, CMO, Wireless Solutions, Huawei Stuart Revell, External Engagement Advisor, 5GIC Ulf Axelsson, Director Digital Business Architecture, Stephen Buck, Product Director, Evolved Intelligence Husqvarna Group Henri Tervonen, CTO Mobile Networks, Nokia John Stone, SVP, Intelligent Solutions Group, John Deere Dan Warren, Head of 5G Research, Samsung Fredrik Callenryd, Head of Strategy & Product Planning, Dheeraj Remella, Chief Technologist, VoltDB Scania Vicente Munoz, Chief IoT Officer, Telefónica 15:30 – 16:30 Mats Lundquist, CEO, Telenor Connexion The Future of Consumption Auditorium 3 14:00 – 15:00 2021 is forecast to see over two billion people worldwide Network Automation From 4G to 5G buying online. In this session, we explore how brands are Auditorium 5 re-evaluating the commerce tools for their customers. And Automation isn’t new; just look at the history of SON. as digital channels continue to merge with the brick and However our future smart, distributed, sliced, interoperable mortar stores; what does that future store look like? networks will be a great leap beyond what we know now, Moderator: Paul Lee, Partner, Technology, Media & generating new ways of doing business, new KPIs and Telecommunications, Clients & Markets, Deloitte LLP new uncertainties. This discussion delves into today’s Giulio Montemagno, GM, Europe, Amazon Pay successes; the business, operational and technical issues Pernilla Jonsson, Head of Consumer Lab, Ericsson to be resolved; and what we can learn from hyperscale Karen Truitt, Global IoT Sales Director, Intel players. Ann-Sofie Isaksson, Marketing & Communication Moderator: Claude Achcar, MD, Actel Consulting Specialist, Inter IKEA Systems Johnny Ghibril, VP Solutions Architecture, B.Yond Jeffery Torrance, VP, Business Development, Qualcomm Tang Qibing, President, Global Technical Services, Carlos Marina, CEO, Telefónica On The Spot Services Huawei Melanie Mohr, CEO, YEAY M. Yunus Donmez, Innovation & R&D Projects Specialist, NETAS Juan Carlos Garcia Lopez, Global Director Technology & Architecture GCTIO, Telefónica Dr. Andy Tiller, EVP Collaboration & Innovation, TM Forum Hu Junjie, Chief Global Marketing Officer, Bearer Network Product, ZTE

15:00 – 15:30 Networking Break featuring Showcase Stage 9 Showcase Stage Moderator: Steve Brumer, Partner, 151 Advisors Robert Curtis, Principal Designer, dovetailed Nicole Richards, Catalyst, dovetailed Luis Arreguin, Sales Manager of Americas, Globetouch

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15:30 – 16:30 Smart(er) Cities Auditorium 3 As technology progresses and use cases proliferate, the idea of a smart city becomes more difficult to define. However, many questions remain the same…what concerns should a smart city address? How can lessons learnt in one city apply to another? Is there a true gain for citizens in having a “smart city”? What impact does AI and open data have on the decisions cities can make for its citizens? Moderator: Ricardo Tavares, CEO, Techpolis Carme Fabregas, CTO, Autoritat del Transport Metropolitá, Barcelona Dave McLauchlan, CEO, Buddy Platform Kamzy Gunaratnam, Deputy Mayor, City of Oslo Dirk Backofen, SVP & Head of Security, Deutsche Telekom Bryan Kane, IoT Business Development Manager, Digicel Wangcheng Jiang, President, IoT Solutions, Huawei Shridhar Mittal, CEO, Zimperium

16:30 – 17:00 Networking Break featuring Showcase Stage 10 Showcase Stage Moderator: Steve Brumer, Partner, 151 Advisors Michael Hlatky, Program Manager, Bragi Dayana Penkova, Channel Marketing Manager EMEA, Bragi

17:00 – 18:00 Keynote 7 – The Fourth Industrial Revolution Auditorium 1 The Fourth Industrial Revolution, as it has been titled, is one of the most complex, inclusive and automated revolutions our society has seen and at its heart, lies mobile. From transportation to how we communicate, automation is creating smarter services and a new way to live life. This keynote unravels the complex web of technology trends, partnerships, business concerns and opportunities that enterprises, governments and municipalities of all kinds need to address to survive and thrive in a digital automated world. Moderator: Sue Siegel, Chief Innovation Officer, GE & CEO, Business Innovations, GE Glenn Lurie, CEO, Synchronoss Zak Brown, Executive Director, McLaren Technology Group Fernando Alonso, Formula 1 Driver & Double Formula 1 World Champion, McLaren

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11:30 – 12:30 Day 3 Power of Personalisation Auditorium 3 This session will look at some of the most successful and Wednesday 28 February innovative personalised experiences that are taking place

today. Experts will discuss the strategies behind building 09:30 – 11:00 personalised experiences by encouraging users to spend Keynote 8 – Creating an Artificially Intelligent Future more time on their platforms through enhanced content Auditorium 1 and seamless delivery of video. Even in an industry characterised by hype, Artificial Moderator: Christopher R. Smith, Founder & CEO, intelligence have set a new benchmark, with stock prices BrandSmith doubling at the mere mention of the words. The hype is Amit Ahuja, VP, Emerging Businesses, Adobe Experience fuelled by wild imaginations and not a small amount of Cloud confusion around their use cases and impact. This keynote Sarah Rose, Director, Consumer Insight, Channel 4 aims to unravel this confusion. It will explore the broad set Yoav Arnstein, Director, Product Marketing for Publisher of technologies included in AI, from NLP (Natural Solutions, Facebook Language Processing), machine learning, reinforcement Ben Maher, Sales & Partnerships Director, JCDecaux learning, robotics, autonomous vehicles and smart Joy Robins, CRO, Quartz transportation. Can AI provide the building blocks for the society of the future? 11:30 – 12:30 Moderator: Ralph Simon, Founder & Chief Executive, New and Old: Managing the transition to Autonomous Mobilium Global Limited Driving Oren Jacob, Founder & CEO, PullString Ran Krauss, CEO, Airobotics Auditorium 4 Georg Polzer, Chairman & Co-Founder, Teralytics Whilst most of the discussion around autonomous vehicles Limor Schwitzer, CEO, RoboSavvy falls on the technology, there is a growing concern on how autonomous driving will co-exist with traditional, man- directed vehicles in the short term. 11:00 – 11:30 Additionally, networks will need to be flexible to manage Networking Break featuring Showcase Stage 11 different requirements from vehicles that might require no- Showcase Stage latency, 100% coverage, along with some that do not Moderator: Steve Brumer, Partner, 151 Advisors require much connectivity at all. How can both old and new Alison Wedgwood, CEO, eWATERpay Ltd coexist? What impact will this have on our roads, and our Rachel Way, Communications Manager, Ignitia AB networks? Éva Szabó, Sales Director, Diagnostics, WIWE Moderator: Kersten Heineke, Partner, McKinsey &

Company 11:30 – 12:30 Harald Rudolph, Head of Strategy, Daimler Exploring the Rise of Operator-Led OTT Services Alex Barth, VP Business Development, Mapbox Auditorium 2 Ogi Redzic, SVP, Connected Vehicles & Mobility Services, The threat posed by OTT players in eroding revenues from Renault-Nissan-Mitsubishi core voice and data services is well acknowledged by Kang-Won Lee, SVP, Software R&D, SK Telecom service providers across the world. Service providers are increasingly developing their own competitive OTT offerings. This session will explore some of the most novel operator-led OTT services that have been launched to date.

Moderator: Tony Poulos, Managing Editor, Disruptive.Asia

Jan Trionow, CEO, Hutchison Drei Austria

Kaan Terzioglu, CEO, Turkcell

Christopher Schlaeffer, Chief Commercial & Digital Officer,

VEON

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11:30 – 12:30 13:30 – 14:30 Introducing the Augmented Human AI Giants Auditorium 5 Auditorium 1 Technological innovation is accelerating the integration of With more than $5 billion of VC investment over last 2 robotics and AI in the quest for humans to live longer, years, artificial intelligence (AI) is poised to have a healthier and happier lives. In this session, meet the transformative effect on consumer, enterprise, and innovators who are bring cyborgism into the realm of reality government markets around the world. While there are and changing the face of mhealth. Get ready to be wowed certainly obstacles to overcome, AI has the potential to as we introduce to you; the Augmented Human. democratise costly services, elevate poor customer Moderator: Diana Barreno, Chief Scout & Investor service, and even free up an overburdened workforce. Relations, Startupbootcamp Digital Health Berlin Much of the key AI activity is being driven by the tech Moderator: Ronan Wisdom, Global Lead, Connected giants of the US, in both innovation and acquisition. This Health, Accenture C-level session features three of these tech giants, as they Suman Kanuganti, CEO, Aira discuss how AI will impact our world, delving into its Dr. Alexander Goldin, Founder & CEO, Alango pitfalls, and opportunities for enterprises and the wider Technologies Ltd. implications for society. Peter Ohnemus, CEO, Dacadoo Moderator: Isabelle Mauro, Head of Digital Dr. Asher Hasan, Founder, doctHERs Communications Industries, World Economic Forum Dr. Chris White, VP Global Enterprise Vertical Markets, Bob Lord, Chief Digital Officer, IBM Nokia Behshad Behzadi, Distinguished Engineer, Google Sajid Rahman, CEO, Telenor Health, Telenor Assistant, Google Oksana Pyzik, Senior Teaching Fellow, UCL School of John Carney, SVP, Telecommunications & Media Pharmacy Industries, Salesforce

12:30 – 13:30 14:30 – 15:00 Networking Lunch featuring Showcase Stage 12 Networking Break featuring Showcase Stage 13 Showcase Stage Showcase Stage Moderator: Steve Brumer, Partner, 151 Advisors Moderator: Steve Brumer, Partner, 151 Advisors Asgar Ali, Founder & CEO, eSewa Fonepay Alison Wedgwood, CEO, eWATERpay Ltd Paul Mugambi, CEO, Kytabu Andrea Sommer, Founder & CEO, Hiver Paul Langlois-Meurinne, Co-Founder, Optimetriks Éva Szabó, Sales Director, Diagnostics, WIWE Ogunlana Olumide, Co-Founder, Prepclass Samira Negm, Co-Founder, Raye7 15:00 – 16:00 Erika Rodrigues, COO, UX Information Technologies Customer Centricity: Rethinking Care and Experience Auditorium 2 The average NPS score for telecommunications routinely ranks among the lowest of all industries. Yet, as customer expectations in this digital era are crossing industry boundaries, it has never been more important for service providers to adopt a more customer centric approach. This session will explore how operators can build a more holistic view of the customer journey that will improve satisfaction. Moderator: Jefferson Wang, MD, Communications, Media & Technology, Accenture Strategy Rui Costa, VP, Product Management & Customer Experience, Comcast Stephen Stokols, Founder & CEO, FreedomPop Kim Faura, Chief Commercial Officer, giffgaff Markus Golder, CEO, Jawwy by STC Kirill Dmitriev, VP & Chief Sales Officer, MTS Russia Scott Gegenheimer, CEO Operations, Zain Group

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15:00 – 16:00 15:00 – 16:00 Smart Community Collaboration Future Networks & Content Optimisation Auditorium 5 Auditorium 3 Cities and citizens are becoming smarter and more Content traffic continues to place pressure on networks, connected every day. While new technologies are with 75% of smartphone users globally watch online and constantly coming to market, a lack of community embedded videos and live streaming (Source: GSMA understanding and readiness has slowed integration both Intelligence Consumer Survey 2016). It’s clear that in cities and in remote communities. To clear the operators need a fresh approach to network optimisation. “roadblocks” for smart communities, a collaborative and Operators globally must develop new business models and non-competitive environment is required. Without support optimise various touch points across the network in order from governments, private sector companies, non-profits to deliver high-quality and immersive entertainment and the general public, it will be impossible to create robust experiences. smart communities of tomorrow. This session will highlight Moderator: Nitesh Patel, Director, Strategy Analytics successes and opportunities for cross-sector smart Alok Gera, CTO, Service Provider Platform & Applications, community collaboration. Cisco Moderator: Craig Wigginton, US Vice Chairman & Dr. Hyun-pyo Kim, VP, Infrastructure Lab, KT Telecommunications Industry Leader, Deloitte Denise Brien, Senior Director, Consumer Insights, Oath: A Francesca Bria, Chief Technology & Digital Innovation Verizon Company Officer, Barcelona City Council Mathew Oommen, President Network, Global Strategy & Kishen Mangat, VP & GM Mobility Business Group, Cisco Service Development, Reliance Jio Abel Aguiar, Head of Product & Pre-sales B2B Segment, Aaron Filner, Group Product Manager, Video & Portugal Telecom Infrastructure, YouTube Patrick Lopez, VP, Networks Innovation, Telefónica Anne-Lise Thieblemont, Senior Director, Government 15:00 – 16:00 Relations, Qualcomm & 5G Automotive Association Delivering the IoT Ecosystem Auditorium 4 16:00 – 16:30 The spread of IoT presents an opportunity for service Networking Break featuring Showcase Stage 14 providers across the globe to tap new revenue streams. Showcase Stage How can MNOs position themselves so that they are Moderator: Steve Brumer, Partner, 151 Advisors delivering the service, not just the connectivity? What Gordon Meyer, VP, Marketing, Lampix impact does the data generated by users and devices have Guy Talmi, CMO, PayKey on IoT deployments, and how will AI be deployed to make Richard Pursey, CEO, SafeToNet sense of it all? What will the IoT ecosystem really look like Sharon Pursey, Co-Founder, SafeToNet five years from now? Moderator: Shahid Ahmed, Digital, IoT and Technology 16:30 – 17:30 Advisor Zero-Rated Data Opportunities Keigo Harada, GM, IoT Business Planning Department, Auditorium 2 KDDI Zero-rated data plans, which enable users to access Don Stroberg, SVP, Corporate Development, Ligado certain services without eating into their monthly Networks allowances, are proving popular across the world. Rashmi Misra, GM IoT & AI Solutions, Microsoft However, the concept is not without its detractors, with Nakul Duggal, VP Product Management, Automotive, critics arguing that the practice undermines net neutrality. Qualcomm This session will explore the zero-rated data opportunity, Karri Kuoppamaki, VP, Network Technology Development featuring a range of service providers who have & Strategy, T-Mobile implemented these offers. Andres Escribano, Director, New IoT Connectivity Moderator: Susan Welsh De Grimaldo, Director, Service Business, Telefónica Provider Strategies, Strategy Analytics Joao Epifanio, B2C Chief Sales Officer, MEO S.A. Michael Hagspihl, Director Consumer, Telekom Deutschland GmbH Elaine Carey, Chief Commercial Officer, Three Ireland

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16:30 – 17:30 16:30 – 17:30 Why Should We Trust Your Digital Security? AI Everywhere: Digital Transformation Auditorium 3 Auditorium 5 Customer data is now your most valuable asset. So in the AI will accelerate and amplify the positive impact of the battle to engage your consumer, how are you protecting digital transformation we are seeing in both the public and them online? In this session, we test the complete cross- private sectors. Deciding on how and why to invest in AI section of mechanisms and tools on the market claiming to solutions however will depend on a number of factors counter threat and risk to your digital customer. Join us as which this session will seek to establish by drawing we ask the industry - why should we trust your digital inspiration from some of the leading examples of security? successful AI deployments across different sectors. Session Chair: Claire Maslen, CMO, Consult Hyperion Moderator: Tony Poulos, Managing Editor, Disruptive.Asia Moderator: Ghela Boskovich, Founder, FemTech Global Mike Sutcliff, Group CEO, Accenture Digital Moderator: Dave Birch, Director, Innovation, Consult Dr. Wanli Min, Chief Machine Intelligence Scientist, Hyperion Alibaba Cloud Moderator: David Rogers, CEO, Copper Horse Solutions Pere Nebot Jose, Chief Information Officer, Caixabank Naveed Sultan, Global Head of Treasury & Trade Leif Bohlin, CEO, eBuilder Solutions, Citi Angela Shen-Hsieh, Director, Predicting Human Nina Nieuwoudt, VP Product Development & Innovation, Behaviour, Telefónica Mastercard Labs Gabriela Styf Sjöman, VP Group Networks, Telia Company Amba Kak, Tech Policy Fellow, Mozilla Foundation Alberto Sempere, Global Security Director, ElevenPaths, Telefónica Jean Gonie, Group Director, Public Policy, VEON

16:30 – 17:30 Vehicles as a Service Auditorium 4 The sharing economy phenomenon has stretched from cars to cargo, drones, aircraft, and just about any other mobility device imaginable. How can shared vehicle services be tailored to the user, creating highly customised and unique riding experiences? How much data need the customer share with these services to benefit from customisation? What regulatory efforts are needed to keep up with the innovation taking place? Who are the disruptors – vehicle OEMs or telecom providers? Moderator: Zeina Nazer, MD, Innova Consulting Mariano Silveyra, Country Manager, Iberia, Cabify Joe Xia, CTO, Mobike Armin Fendrich, GM, Ridecell EMEA David Bunch, Global VP, Shell Retail Mike Lemberger, SVP Product & Solutions, Europe, Visa

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11:30 – 12:30 Day 4 Innovation: Battle of the Startups Auditorium 3

Thursday 1 March This session will feature startups undertaking a series of

fast-paced pitch presentations. They will showcase their 09:30 – 10:50 product or service live on stage and each company will Keynote 9 – Women4Tech then be judged by our panel of well-established industry Auditorium 1 experts, including founders and investors. The audience Open to all pass holders including the Exhibition Visitor will get to vote the best pitch and the winner will receive Pass. The issue of gender diversity in all industries has two complimentary Platinum Passes for MWC19! never been more relevant. Few industries, however, have Moderator: Gabriela Ruggeri, Managing Partner, been as closely associated with this issue than the tech Overboost industry. Alex Baker, Partner, Relay Ventures Over a year ago, the GSMA developed the Women4Tech Itamar Novick, Managing Partner, Recursive Ventures programme to address gender diversity in the mobile Laureen R. Cook, Executive Technology, Media & industry. It is designed to increase female leadership in the Telecom Advisor, Extelcon Consulting digital age and supports UN Sustainable Development Ana Segurado, MD, Telefónica Open Future Goal #5: To achieve gender equality and empower all Caine Wanjau, CTO, Twiga Foods women and girls. Sandra Zárate G, COO & Co-Founder, Brokoli MWC 2018 will feature a dedicated Women4Tech Lior Yaffe, Co-Founder & MD, Jelurida Keynote, which will bring together leaders from across the Aurelio Jiménez, COO, Zapiens mobile and wider tech industry to highlight best practice in Menashe Rothschild, CPO, viisights gender diversity and discuss action to engage and Santiago Vélez, CEO, mobijob empower women in technology.

Moderator: Emma McGuigan, Group Technology Officer, 11:30 – 12:30 Communications, Media and Technology, Accenture IoT & 5G Use Cases Mats Granryd, Director General, GSMA Auditorium 4 Mary Clark, CMO & EVP, Synchronoss IoT and 5G…brought to life. See some of the most exciting Rocío Tomé, Member & Representative, Women’s IoT demonstrations live in areas such as automotive, Association for the Digital Agenda, Government of Spain manufacturing or connectivity. Leading players, disruptors Susana Balbo, Congresswoman & Chair, W20 Group and newcomers will display the latest and most exciting Argentina technology sure to make a direct impact on 5G and IoT Lisa Wang, Founder & CEO, SheWorx applications. A slice of the MWC 2018 exhibition in Hall 4. Berit Svendsen, CEO, Telenor Norway Moderator: Jennifer Pigg Clark, GM, Battle Green Julie Woods-Moss, President, Tata Communications Research

Prof. Panagiotis Demestichas, Technology Development, 10:50 – 11:30 WINGS ICT Solutions / University of Piraeus Networking Break featuring Showcase Stage 15 Dr. Evangelos Kosmatos, Solution Architect, WINGS ICT Showcase Stage Solutions / 5G-IA Moderator: Steve Brumer, Partner, 151 Advisors Howard Benn, Head of Standards & Industrial Affairs, Fernando Martin, Co-Founder, Eccocar Samsung Networks Alex Corbacho, Co-Founder & MD, Boxmotions Yoann Foucher, Senior Product Manager, MYCOM OSI Javier De Oca, Founder & CEO, Iomed Jean Pierre Bienaime, Secretary General, The 5G

Infrastructure Association (5G-IA)

Mounir Ladki, President & CTO, MYCOM OSI

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11:30 – 12:30 The Mobile Future of Humanitarian Crises 13:30 – 14:30 Auditorium 5 AI Everywhere: Future of Work Humanitarian crises are increasing in complexity, Auditorium 5 increasing in prevalence and increasing in severity. Mobile AI is set to become the next disruptive technology driving technology provides the platform to transform community the greatest amount of transformation in the fourth preparedness, real-time communication during and industrial revolution. What does this mean for business and acceleration of relief response following these events. Join employees - will AI supplement or replace the future this session to be guided through the changing nature of employee? What will human and AI collaboration look like? technology innovation in humanitarian crises. What new opportunities will AI enable for job creation? Are Moderator: Ursula Mueller, Assistant Secretary-General, human interests aligned or at odds with the applications Humanitarian Affairs & Deputy Emergency Relief enabled by AI? Coordinator, UN OCHA Moderator: Mathew Alton, Research Analyst, User Heather Johnson, VP, Strategic Programs & Engagement, Experience Strategies, Strategy Analytics Sustainability and Public Affairs, Ericsson Erja Sankari, VP Supply Chain Engineering, Nokia Dr. Ahmed Bin Ali, Group SVP Corporate Communications Clare Kitching, Principal, Quantum Black & Official Spokesperson, Etisalat Jonathan Brill, Futurist, Office of CTO, HP Kaan Terzioglu, CEO, Turkcell Philippe Stoll, Deputy Director, Public Communication Division, International Committee of the Red Cross Julie Jin, Telecommunications Regulatory Affairs, Google X, Project Loon Asha Sharma, Product Lead, Social Good, Facebook Sanj Srikanthan, SVP & Executive Director, International Rescue Committee

12:30 – 13:30 Networking Lunch featuring Showcase Stage 16 Showcase Stage Moderator: Steve Brumer, Partner, 151 Advisors Helena Torras, Co-Founder, B-wom Eyal Cohen, PhD, Co-Founder, CogniFiber Irakli Agladze, Co-Founder & CEO, Combine

13:30 – 14:30 Debate: Do 5G Business Cases Depend More on Core or Edge Upgrades? Auditorium 4 A fully functional ‘5G’ network will involve a wide variety of technologies and capabilities. As the industry begins to move towards 5G, join our team of experts as we debate the business cases to be built around 5G technologies, and how that can influence the timings and technology roadmap of operators globally. Moderator: Dr. Qi Bi, President, China Telecom Technology Innovation Center, China Telecom Durga Malladi, SVP, Engineering, Qualcomm Balazs Bertenyi, Chairman, TSG RAN, 3GPP Tommy Bjorkberg, CTO, Western Europe, ZTE Alan Carlton, MD & VP Europe, InterDigital Angela Singhal Whiteford, VP Marketing, Affirmed Networks

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