Enhancedghost Kitchens
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MIDDLEBY Enhanced Ghost Kitchens Embroidery Imprint Color Embroidery Imprint Black Embroidery Imprint Reversed MIDDLEBY ENHANCED GHOST KITCHENS What is a Ghost Kitchen? A ghost kitchen, also known as a “cloud” or “virtual” kitchen, is a professional food facility designed and built to prep and cook meals primarily for pick up and delivery. Since ghost kitchens are not designed for a customer dine-in experience, they are often located in sub-prime real-estate locations and are inexpensive to build and operate. The main factor in cost reduction is that constructing a dining room, which requires interior finishes, signage, and waitstaff is no longer needed. Ghost kitchens can be brand specific, but many are designed to house multiple brands in one space to facilitate easier pick up and delivery of meals by third parties such as DoorDash™, GrubHub™, UberEats™, and many others. Data from these third-party apps is often used to determine optimal location and brand mix. Delivery efficiency is maximized while the customer can choose a wider variety of food with a single delivery fee. Although this concept isn’t new, the market trend concepts created by third-party delivery apps ensure these spaces flourish. Picking the right stand-alone, podular, or mobile kitchen designer and kitchen equipment company is more important than ever. The Middleby Corporation has the tools and expertise to make your ghost kitchen a reality for virtually every application. Ghost Kitchen Brief • PICK UP & DELIVERY ONLY • BRAND FLEXIBILITY • LOW CONSTRUCTION & OPERATING COSTS • DATA-BASED KITCHEN LOCATION Embroidery Imprint Color Embroidery Imprint Black Embroidery Imprint Reversed.