March 6, 2008 Issue 2 Garth’s Still Got It Well, Come On In Garth Brooks, as queried by WSIX/Nashville morning host CRB board president Becky Brenner brought out Nashville Gerry House, opened CRS Wednesday with his candid and Mayor Karl Dean during the CRS-39 Welcome Ceremony. Lofton typically engaging viewpoints. He also declared the event “off the Creek’s Carmen Rasmusen performed the National Anthem record” and said press were not permitted in the room and should prior to New Revolution’s Rob Dalton presenting Emma Mae not report what he said, which was news to the ever-present CRS Jacob, who sang her single “Say A Prayer.” Humanitarian Award Daily Buzz crew. presentations went to Clay Walker, KYGO/Denver (Large Mkt.), Had his remarks been on-the-record, however, Brooks likely WIVK/Knoxville (Medium Mkt.) and WFLS/Fredericksburg, would have touched on his personal life, his motivation for doing VA (Small Mkt.). Bill Mayne presented Green River Community what he does and offered up his take on the performance rights College with a $25,000 CRB endowment for broadcast issue. He might have indicated general support for the musicFirst scholarships. Coalition’s position, but wished they would tackle illegal Keynote: Pay To Play downloading first because, “that’s the death of this business.” He Performance royalties surfaced in the keynote slot as consultant might also have admitted being more open to the notion of selling his Joel Raab moderated a panel that included NAB’s John David, entire catalog because “the government’s not going to protect it.” SoundExchange’s John Simson, Tenacity Management’s Mike Garth’s magic became fully evident after the Q&A when Kraski and RadioInfo.com’s Tom Taylor. While David and WTHO/Thompson, GA MD Steve Ferguson joined him on stage Simson staked out their respective opposing positions, Kraski to sing “Friends In Low Places.” The crowd exploded when a sought a middle ground. “There’s all this rhetoric, and it irritates the curtain dropped behind the acoustic guitar-wielding Brooks to hell out of me. On one side you have reveal his full band. a moral imperative, and on the other side you have radio not paying. But the fact is that if there’s not a healthy, vibrant radio industry, we all lose. My argument would be to ramp [a fee] up over a period of years so radio can absorb it, but make it reasonable. Don’t Curb Your Enthusiasm: Curb/Asylum Lunch Artists Ashley Gearing, Rodney Morning Team: Big Machine/Valory’s Scott Borchetta, WSIX/Nashville’s Producer Byron Gallimore Atkins, Heidi Newfield and Gerry House, Charlie Monk and Garth Brooks. Lee Brice (l-r) entertained at introduced youthful newcomer Wednesday’s lunch. ©2008 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected]

March 6, 2008 CRS 39 Daily Buzz Powered By Country Aircheck Page 3 Ashley Gearing, who admitted she was missing fifth period math, an appearance but did not perform. Also making an appearance were and impressed with songs including first single “Out The Window.” the SBMG Three: Joe Galante, Butch Waugh and Tom Baldrica, VP/Promotion Lee Brice served acoustic performances of “Happy who presented Paisley with a career 10 million sales plaque. The Endings” and “More Than A Memory.” Heidi Newfield introduced unrelentingly witty Paisley turned in a full set of hits characterized her single “Johnny And June,” which was played over the PA by the astoundingly impressive musicianship of his band, not the system. Curb VP/Promotion April Rider paid tribute to recently least of which was exhibited by Paisley himself. deceased Curb SVP A&R Phil Gernhard, and Rodney Atkins closed the show with his four number one singles and his next one The Day Ahead (hint, hint) titled “Invisibly Shaken.” CRS-39 proceedings for Thursday, March 6: 8am-6:45pm Exhibits Open The Great Research Debate NCC Lobby and Foyer Programmers John Sebastian, Steve Giuttari, Justin Case 8-8:50am Bytes & Bagels: Tech 101 and Mike Culotta agreed that gut instinct is the only way to add Lynette Garbanola, (Warner Bros.), Mike Deputato (UMG), a record and then discussed the differences of using research Beville Darden (AOL), Craig Havighurt (String Theory Media) after that point. Culotta proclaimed 100% reliance on gut instinct, moderating. NCC 206 while the other three advocated research in moderation. Audience 9-9:50am Again... This Is Not A Test participation included KEEY/Minneapolis PD Gregg Swedberg Severe weather coverage for stations without an on interjecting that “research not done in your own market is a waste site meteorologist or weather team. Terry Safford (Saga Communications), Jim Cantore (The Weather Channel). of time.” UMG/Nashville Chairman Luke Lewis asked why NCC 209-210 stations didn’t used digital track sales as research, to which Guitarri 9-9:50am Growing Online responded by saying he would if it were accessible to him. Streaming, encryption, label servicing, contesting, video, original content, sales sponsorships, licensing issues and social networking. Country Through The PPM Lens NCC 206 Arbitron’s Gary Marince and CBS Radio’s Jeff Garrison 9-9:50am The Power Of Business In Espanol discussed the importance of P1 listeners – the 20% of an audience Shifting markets and demographics, debunking stereotypes that drives 70% of its ratings. “With PPM, the P1 is more important and lessons on branding, programming and marketing to Hispanic listeners by Jose Cancela. than it’s ever been in terms of currency,” Marince said. Pointing NCC 204-205 out All-Christmas stations’ high levels of “drive-by” cume but low 9-10:15am The Charts And Beyond listening levels, Garrison said, “If I were a buyer, I’d ignore ratings The first “chart panel” since the R&R/Billboard merger during that one month.” and the creation of Country Aircheck will also explore measurement of downloads and streaming audio. Wade Jessen (R&R/Nashville), Lon Helton (Country Aircheck, Music City Jam Presser moderated by Jaye Albright. Brad Paisley’s Music City Jam performance doubled as a tour NCC 108-109 announcement for the Paisley Party 2008 outing, featuring Jewel, 10-11:30am Small Market Superstars Chuck Wicks and Julianne Hough. The former two each played Kelly Wayne (KMOK/Lewiston, ID), Boomer Kingston (KGKL/ San Angelo, TX), Kevin Daniels (WTSH/Rockmart, GA), Scott two selections with Paisley and band backing them up. Hough made Huskey (Rusty Walker Programming Consultants) moderates. NCC 204-205 10-10:50am TXT WTF? Text messaging for on air-contests and more. Chris Stacey (Hurricane Interactive Promotions), John Shomby (WGH/ Virginia Beach), Dave Ulmer (Motorola) moderates. NCC 206 10-10:50am Morning Show Marvels Big D & Bubba (Premiere), Todd Pettengill (WPLJ/New York), Valerie Gellar moderates. Lunched Over: CMA hosted its fifth annual Artist Luncheon Wednesday. NCC 204-205 Pictured (l-r) are SonyBMG’s Joe Galante and Butch Waugh, ASCAP’s 10-10:50am How Do I Get To Be “That Guy”? Connie Bradley, Kellie Pickler, Taylor Swift, CMA’s Tammy Genovese and JD Cannon (WFMS/Indianapolis), Butch Waugh (Sony BMG), Big Machine/Valory’s Scott Borchetta. Mike Peterson (WUSN/Chicago), R.J. Curtis moderates. ©2008 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] March 6, 2008 CRS 39 Daily Buzz Powered By Country Aircheck Page 4 NCC 108-109 11-11:50am Boom Or Bust: Hot Tech Trends Ted Cohen (TAG Strategic), Dean Ernst (Play MPE), Jim Kerr (Pollack-Media Group), David Ross moderates. NCC, Room 206 11-11:50am Woman To Woman Laurie DeYoung (WPOC/Baltimore), Tammy Genovese (CMA), Connie Bradley (ASCAP), Julie Talbott (Premiere), Meg Stevens (WPOC & WMZQ/Washington), Kelly Ford moderates. NCC 108-109 11-11:50am I’m Just A Song From demo to No. 1. Brian Wright (UMG A&R), Billy Currington (Mercury), Luke Bryan (Capitol), EJ Bernas moderates. NCC 204-205 12-1:50pm Sony BMG Lunch & Performance Keith Anderson & Montgomery Gentry NCC Performance Hall 2-2:50pm Sonic Architecture: It Ain’t Imaging No Mo’ Jay McCarthy, Brian James, Matt Ganssle (KBWF & KKWF), Mike McVay (McVay Media), Jack Ingram moderates. NCC 206 2-3:10pm Flex Your Promo Pecs Kevin Neatherly (Saga Communications), James Conner (WTHI/Terre Haute, IN), Matt Senne (KZPK/St. Cloud, MN), Ric Morgan (WFYR/Peoria, IL), Renee Fonner moderates. NCC 209-210 2-3pm Engaging the X/Y Consumer Consumer culture and how to use it to target consumers. Tristan Coopersmith (CAA: The Intelligence Group). NCC 204-205 3-3:50pm 60 Seconds: An Awesome Idea Every Minute Ken Boesen (WKIS/Miami), Lisa Juillerat (WFMS/ Indianapolis), Greg Burns (KMLE/Phoenix). NCC 206 3:05-3:55pm Research 101: Callout, Focus, Music Tests Rusty Walker, Joel Burke (KYGO/Denver), Doug Montgomery (WBCT/Grand Rapids), Lisa Ramey (Disney Music Publishing), John Hart moderates. NCC 204-205 4:10-5:30pm WCRS Live! Casey Beathard, Eric Church, Dean Dillon, Jennifer Hanson. NCC 204-205 5:30-6:30pm Exhibit Area Networking Hour NCC Lobby and Foyer

Night Life Evening activities and showcases are open to all CRS-39 laminate holders unless otherwise indicated.

4:30pm Cold River/Way Out West Shawna Russell Launch Event Cadillac Ranch (305 B’way) 6pm Warner Bros./Raybaw James Otto Showcase Sambuca (601 12th Ave. S.) Invite Only 6pm Sony BMG Cruise Various Artists Riverfront Taxi Dock Invite Only 6:30pm CRS Black River Music Group reception Jeff Bates, Sarah Darling Ryman Room, Renaissance 7pm Impact Radio Networks Rockie Lynne, Mark Chesnutt, Phil Stacey, Katie Armiger, Laura Bryna, Stephen Cochran, The Roys Wildhorse (120 2nd Ave. N.) VIP seating with CRS badge 9:30pm Big Machine/Valory/GAC/ABCRN Jewel, Jack Ingram, Jimmy Wayne, Sunny Sweeney, Justin Moore; host: Taylor Swift Fuel (114 2nd Ave. S.) Invite Only 9:30pm Club Capitol Eric Church, Chris Cagle Global Cafe (322 B’way) 10pm CO5 Showcase Emma Mae Jacob, Jeremy McComb, Darren Kozelsky, Lonestar Renaissance Fisk Room Midnight Columbia/RCA Toga Party Keith Anderson, Chris Young Columbia Suite ©2008 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected]