CHAIRMAN AND CEO /

WAYNE WEAVER CHAIRMAN AND CHIEF EXECUTIVE OFFICER

“One of the things that we’re committed to is not only mak- New England. In 2007 the ing sure we build a winning football team that will compete at Jaguars went 11-5 and advanced the highest level, but also delivering the best possible experi- to the second round of the play- ence for our fans coming to the stadium,” Wayne Weaver said offs after claiming a Wild Card in looking ahead to the 2011 . “I really have high hopes win in , marking the for this team, and we have to make sure we deliver an experi- team’s first postseason victory in ence you just can’t get at home.” seven years. That win marked the first time in league history The Jaguars began a roster overhaul in 2009, and at the that a visiting team won in Pittsburgh twice in one season. same time the front office has faced challenging economic The promising campaign ended, however, the following week times with creative marketing and aggressive efforts to grow in a Divisional Playoff loss to the 16-0 Patriots. the fan base and enhance the in-stadium game day experi- In hosting XXXIX in Jacksonville on February ence. One result of these efforts was a reduction in blacked- 6, 2005, Weaver put an exclamation point on the first decade out home games, from nine in 2009 to none in 2010. Among the of NFL football in Jacksonville. The smallest city to host the Weaver-led initiatives sparking this resurgence have been league's crown jewel, Jacksonville saw its leaders and citi- Team , Teal Deals, and a popular 30/30 Plan for season zens rally together to create a successful and memorable tickets. Super Bowl experience. Under Weaver’s direction, the Jaguars rank 11th among all 32 NFL teams and sixth in the AFC through the franchise’s first 16 seasons. With a regular season record of 133-123 (.520) from 1995-2010, they are one of 15 teams to play in at least 11 postseason games in that time and one of 19 to earn six or more playoff berths. "One of the things that we’re commit- Last season the Jaguars finished 8-8 and narrowly missed ted to is not only making sure we build the playoffs after surprising many observers by being a con- a winning football team that will com- tender through December. The roster overhaul has resulted in pete at the highest level, but also deliv- 48 current players who were acquired in 2009 and 2010, giving ering the best possible experience for Jacksonville one of the NFL’s youngest teams. our fans coming to the stadium,” Wayne The Jacksonville Jaguars’ entry into the NFL in 1993 was Weaver said in looking ahead to the itself an upset, and what the team accomplished in its first five 2011 season. “I really have high hopes seasons under the leadership of Weaver was eye-opening. for this team, and we have to make The Jaguars emerged as the most successful expansion sure we deliver an experience you just franchise in NFL history through the first five seasons, can’t get at home.” advancing to the playoffs four times with two division titles - Wayne Weaver and two appearances in the AFC Championship game during that time. Weaver and his partners surprised the football world by A highly successful entrepreneur throughout his business winning an NFL expansion franchise for the city of Jacksonville career, Weaver brought with him to Jacksonville great ener- on November 30, 1993. In 1994 Weaver presided over the gy, enthusiasm and keen business acumen. He envisioned a building of one of the NFL’s showpiece stadiums, and in the model football franchise and a team that would contend for 1995 inaugural season the took the field. the playoffs in a short time. Weaver serves as the Jaguars' In 1996 Weaver saw his young team win seven consecu- chairman and chief executive officer, overseeing the day-to- tive late-season games, including two playoff victories in day operations of the team while allowing his staff the Buffalo and Denver, and advance to within one win of the autonomy to do its jobs. That's the Weaver way, and it has Super Bowl. That year's playoff victory over the Broncos is long proven to be a winning way. still regarded as one of pro football's greatest upsets. But if football is his passion, Weaver also takes pride and The 1997 Jaguars won 11 games, more than any third-year joy in his other businesses. He is chairman and the Weaver NFL team had ever won, and in 1998 the Jaguars claimed their family is majority owner of Shoe Carnival, Inc., one of the first AFC Central division title as the franchise hosted its first- nation's fastest-growing shoe retailers, based in Evansville, ever home playoff game. In 1999 the Jaguars finished with the Ind. He also serves as chairman and CEO of Liz Claiborne NFL's best record, a 14-2 regular season mark, as the team Shoes, a wholesale distributor headquartered in Jacksonville. hosted the AFC Championship game in Jacksonville in its Previously Weaver was co-owner, president and CEO of Nine fourth straight postseason appearance. West Group, Inc., the leading designer and marketer of wom- The Jaguars returned to the playoffs under head coach en's footwear. in 2005 and 2007, the team’s fifth and sixth playoff Throughout his business career, Weaver has maintained a berths. The 2005 squad posted a 12-4 record before losing in commitment to philanthropic endeavors. Since the awarding

2011 MEDIA GUIDE JACKSONVILLE JAGUARS CHAIRMAN AND CEO / WAYNE WEAVER

of the Jaguars franchise, Wayne and Delores Weaver have and Gardens, and the Alliance for World Class Education. focused their charitable efforts through the Weaver Family Weaver was born on January 14, 1935 in Columbus, Ga. A Foundation and the Jaguars Foundation. high-school graduate, he rose through the ranks of Brown Weaver is a member of four NFL committees, serving as Group, Inc., a major St. Louis-based shoe company. After chairman of the Business Ventures Committee while also serving as senior vice president, he departed in 1978 to serving on the Finance, Investment and Compensation become president and CEO of Nine West. Committees. He is past chairman of the Fashion Footwear Wayne and Delores live in Jacksonville. They have been Association of New York, and also served on the boards of married for 56 years and have a daughter Leigh, a son Stein Mart, the Jacksonville Zoo, the Cummer Museum of Art Bradley, and two grandchildren, Morgan and Nash.

TEAM TEAL Team Teal was born in January of 2010 as part of an aggressive civic initiative to help sell out Jaguars home games so they could be televised locally, and to solidify the future of the franchise in Jacksonville. Under the direction of Mayor John Peyton and former Florida Times-Union pub- lisher Carl Cannon, this initiative grew out of the Touchdown Jacksonville: Revive the Pride effort. With former Jaguars star and business leader Ed Burr also spearheading the effort, Team Teal was launched. Team Teal rallies took place throughout the First Coast area throughout the offseason, and regular meetings were held with Team Teal captains as this grassroots effort grew. Largely as a result of Team Teal efforts, more than 12,000 new season tickets were sold in 2010 while the team saw a renewal rate of 90% by season ticket holders. Among the popular new offerings were the 30/30 Plan, which allowed for a three-year season ticket to be purchased and paid for over 30 months, and Teal Deals, a coupon book featuring area merchants with a total value of more than $2,000.

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