Sports Management Q3 2011
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SPORTSSPORTSwww.sportsmanagement.co.uk MANAGEMENT VOLUME 15 Q3 2011 LIVESTRONG links with Sporting Kansas City GRASSROOTS The resurgence of American Football SIR PHILIP CRAVEN How sport The IPC president on is coping athlete empowerment with cuts New Zealand’s Rugby World Cup venues THE OFFICIAL MAGAZINE OF SAPCA READ SPORTS MANAGEMENT ONLINE: WWW.SPORTSMANAGEMENT.CO.UK /DIGITAL TWITTER: @SPORTSMAG polytan football turf - Liverpool F.C. Football Academy, UK Top surfaces at top venues Top polytan running track - Alexander Stadium, Birmingham, UK www.polytan.com polytan® Sports Surfaces UK Ltd 2 Hayhill Industrial Estate, Sileby Road Barrow Upon Soar, Leicestershire LE12 8LD Telephone +44 (0)845 224 1416 Fax +44 (0)845 224 1617 www.polytansports.co.uk IT‘S THE DIFFERENCE THAT COUNTS EDITOR’S LETTER Riots were a wake up call iots have rocked the nation and now that calm has been restored, the analysis begins and hopefully Rpositive change will come. But decision-makers are putting forward analyses and solutions which tie in with their political persuasion, experience and personal views, meaning there’s little consensus, so while it’s obvious something’s wrong, putting a finger on what exactly it is will prove difficult and finding an effective and enduring solution is going to be even more of a challenge. But whatever the reasons – and there are doubtless many – no-one could argue that we were seeing a very large number of bored, directionless kids running amock and having – in their own minds – a great adventure, without any regard for the consequences whatsoever. Oscar Pistorius, Paralympic In seeking to present a balanced picture of life in the areas worst affected by the riots, journalists have gold medalist looked for success stories as well as tales of desperation and it’s been interesting that all the case studies I’ve read have involved young people being saved by sport in some way. There have been stories from kids about e-mail: please use contact’s how coaches have acted as mentors – and in some cases de facto parents – encouraging them to stay out of [email protected] trouble and to take a positive direction in their lives, how the challenge of sport has provided a focus and given SUBSCRIPTIONS them structure and direction, and how the comradeship has given them an alternative to the gang. Denise Gildea +44 (0)1462 471930 When I first started work in this industry in the early 80s these were all the messages we were promoting to EDITOR government and it was well acknowledged that investment in sport kept kids off street corners, contributing Liz Terry to community cohesion and providing an outlet and channel for the restless energy of youth. Yet somehow +44 (0)1462 431385 this message has been let slip and just isn’t championed enough any more. Maybe we started taking it for MANAGING EDITOR granted and feeling that it was ‘job done’ rather than being committed to welcoming each new generation Karen Maxwell +44 (0)1462 471920 into sport as they came along. PUBLISHER David Hunt Legacy means sharing the benefits of sport as widely as possible. +44 (0)1462 471902 Preparing for London 2012 has inevitably meant a focus on elite NEWS EDITOR Tom Walker sport, but have we overlooked community sport as a consequence? +44 (0)1462 471934 JOURNALISTS And things have moved on since then, so although the message about the social benefits of sport is still Martin Nash a sound one and must be re-acknowledged, there are new reasons for this focus today, because sport has +44 (0)1462 471911 become a major employer in a way we could only have dreamed about 30 years ago. Many of these kids can Pete Hayman +44 (0)1462 471938 now make a living in the world of sport, as well as enjoying the exercise and engagement. PRODUCTS EDITORS I spoke to Florence Oban from SkillsActive yesterday. She’s championing a new initiative designed to get Martin Nash young people from the Active Jobs Fund (AJF) out to work in the industry. Called www.activegraduates.com, +44 (0)1462 471911 it’s a free online web portal where employers can search for and recruit young people who’ve been trained DISPLAY ADVERTISING and are ready to work – and it’s a free service. It’s a terrible shame AJF was abandoned by this government, John Challinor +44 (0)1202 742968 but at least we have the opportunity to welcome up to 1,500 graduates of the Jan Williams scheme into the industry, so I urge you to visit the website and see if you can +44 (0)1462 471909 find room in your organisation for one of them. As Oban said: “When these DESIGN kids go to the Job Centre, they’re told about jobs at the supermarket, but rarely Ed Gallagher +44 (0)1905 20198 about jobs in sport and active leisure – yet these are the areas which can often Andy Bundy provide the most satisfying, rewarding careers for them.” +44 (0)1462 471924 We need to see the riots as a major wake up call – it’s estimated they cost INTERNET £200m and while we couldn’t claim that sport can fix every problem, we Dean Fox +44 (0)1462 471900 need to look at the true cost benefit of engaging teenagers and keeping them Emma Harris healthy, motivated and living disciplined lives, both in and out of work. +44 (0)1462 471921 Tim Nash +44 (0)1462 471917 Liz Terry, editor [email protected] twitter: elizterry Michael Paramore +44 (0)1462 471926 CIRCULATION MANAGER the leisure media company publishes Michael Emmerson +44 (0)1462 471932 FINANCIAL CONTROL Sue Davis +44 (0)1395 519398 FINANCIAL ADMIN Denise Gildea +44 (0)1462 471930 Issue 3 2011 © cybertrek 2011 Read Sports Management online sportsmanagement.co.uk/digital 3 ISSUE 3 2011 CONTENTS 18 Sir Philip Craven MBE 68 Playground inspections 34 New Zealand gets ready for RWC 2011 71 Encouraging a variety of swimmers 22 The Livestrong in Kansas City 65 Sports conditioning for veterans 3 Editor’s letter 22 New opening: 34 Rugby World Cup 2011 Livestrong Sporting Kansas City How the New Zealand hosts have adapted 6 Analysis: Karen Maxwell reports on the charity’s their venues. By Pete Hayman John Goodbody unique link-up with the hi-tech stadium Ease of access to the Olympic Games 40 Trends in synthetic 24 Sport Survey: Coping with cuts turf provision 8 Industry news John Bell looks at the challenges of cuts SAPCA’s Mark Freeman offers his views in public spending and the opportunities on trends, standards, lifespan and cost 14 People news the 2012 Games may bring 43 Building on tennis’ 15 SAPCA update 28 Grassroots: Touchdown Football rising profile The British American Football Association Nick Clowes looks at the strategy 16 2012 profile: on how it plans to capitalise on the behind the LTA’s investment into Simon Lillistone expected resurgence in UK interest Edgbaston Priory Club’s redevelopment 18 Interview: Sir Philip Craven 32 Sport insurance 49 Sports structures The president of the International Karen Maxwell talks to industry experts We round up some of the latest tem- Paralympic Committee talks ‘equality’ on the types of cover available porary or semi-permanent installations 4 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2011 © cybertrek 2011 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK ISSUE 3 2011 43 Edgbaston Priory Club gets a facelift digital magazine See Sports Management online www.sportsmanagement.co.uk/digital news and jobs: For jobs and news visit www.sportsmanagement.co.uk or sign up for e-news on 49 A round-up of sports structures www.leisuresubs.com subscribe: Sign up for Sports Management at www.leisuresubs.com or call: +44 (0)1462 471915 attention buyers! fi nd suppliers and innovation updates www.sport-kit.net 55 Saving the playing fields 28 American Football 55 Protecting playing 65 Staying active fields, improving lives Specific sports conditioning for active The causes and effects of the demise of veterans by Kirstyn MacRandal buyers’ guide: the UK’s playing fields and what can be For suppliers of products and done to protect them. By Alex Welch 68 Top tips on maintaining services, turn to page 76-81 play equipment 59 Event preview: FSB Maintenance issues by Keith Dalton SAPCA An international event for sports Sports Management and pool products and services 71 Making a splash is the offi cial Kath Hudson on making pools pay magazine of the Sports and Play 60 Event preview: IOG SALTEX Construction This outdoor event gives groundkeepers 74 Sport-kit Association (SAPCA), the trade the chance to talk turf and get informed body for the UK’s sports facility 76 SAPCA directory construction industry. Sports 62 Event preview: LIW Management and SAPCA work in partnership to promote New products, services and ideas on 79 Sports directory high standards in the design, how to extend sports participation will construction and maintenance be embraced at this year’s leisure show 82 Diary dates and ad index of UK sports facilities Issue 3 2011 © cybertrek 2011 Read Sports Management online sportsmanagement.co.uk/digital 5 SPORTS ANALYSIS John Goodbody reports on Ease of access to Olympic Games here is less than a year to go to the opening of the London Olympics and the excitement is T palpably mounting. This is only matched by the recognition and sur- prise that there are few major obstacles, apart from concern over the recent riots, to overcome before the Opening Cer- emony on 27 July 2012.