The 20th EASM conference Sport between business and civil society

CONFERENCE GUIDE

The 20th conference of the European Association for Sport Management (EASM) • 18 - 21 September 2012

playhome for the thehomeless questionsgame in sport 2 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 3 DEAR COLLEAGUES and friends

On behalf of the EASM, it is my pleasure tific programme with plenary and parallel It is an honour to welcome you the 20th The theme of this year’s conference ‘Sport to present the official programme of the sessions and workshops; a seminar for Conference of the European Association between business and civil society’ aims 20th EASM Conference, entitled ‘Sport master students in sport management from WELCOME for Sport Management – Aalborg 2012. to put focus on the special features of the between business and civil society’. This all over Europe; social events and free time Scandinavian way of organising sport and year the event is being hosted by the city to discover and enjoy the nice city of Aal- to Aalborg As chair of the 20th edition of the yearly how to include it as a vital part of society. of Aalborg, capital of the beautiful North- borg. EASM conference, I am very honoured As an example of one of the main sport ern Jutland. to bring this conference to Aalborg, Den- management areas we want to highlight I’d like to make a special mention of the mark, for the first time. Following great at this conference, we have included a Since the first event in Groningen in 1993, workshops which will continue to be a conference venues and cities like Turin, professional programme called ‘Play the the EASM Conference has been a huge huge success in this and future conferen- Amsterdam, Prague and Madrid, we, as Game’, which focuses on the governance success, providing a great opportunity to ces. Also, I’d like to thank the people be- organisers, knew that bringing this confer- related aspects of sports. promote and develop sport management hind them, the keynote speakers, the au- ence to Aalborg would be a very impor- through research, education and practice thors for their papers and presentations, the tant event for the city and especially for the Sport management is a fairly new aca- – not to mention the opportunity to make students for their effort, as well as the Local University College of Northern Denmark demic field in Denmark and therefore, Mikel Urdangarin new friends, meet old acquaintances and Organising Committee for putting every- as host. UCN Sport Management sees the 20th President of EASM discover new European cities! thing together so well. EASM Conference as a great opportunity Vitoria-Gasteiz, Basque Country, Spain Since the EASM board approved Aalborg to brand sport management as an integrat- August 2012 This year, in collaboration with the Uni- We are confident you will enjoy the whole as the host of the conference, our partners ed part of business and society. versity College of Northern Denmark and conference experience, the sharing of and UCN have done a lot of work to plan Danish Institute for Sports Studies/Play the knowledge and contribution this will make this 20th EASM conference. Therefore, we I hope that you all will enjoy a week of Game, to celebrate our 20th Anniversary to our Association and to our field of study thank our partners; The Danish Institute for fruitful academic and social experiences we have put together a high profile scien- and work. Per Justesen Sports Studies/Play the Game, the Danish and that this 20th EASM Conference will Director, Associate Professor, Ministry of Culture, Team Denmark, and be a memorable event for you, for the Uni- UCN Sport Management the Municipality of Aalborg. versity College of Northern Denmark, and Chair of the 20th EASM Conference for the city of Aalborg.

Within the last few years Aalborg has sports environment where good sport A hub of grown into the largest hub of academic management skills are needed in the tra- sports education in Denmark. The sport ditional voluntary sector as well as in the A CRITICAL EDGE at EASM 2012 EDUCATION, management education programmes at professional sports clubs and the growing the University College of Northern Den- commercial fitness sector. As sport seems to continue its financial to protect sport from corruption, abuse of RESEARCH, mark and the sport science education growth and political influence, and as sport power and mismanagement. programmes at today In the municipality of Aalborg we try to increasingly becomes a tool to achieve TECHNOLOGY attract almost 1000 students to this lively be at the forefront of these requirements various societal goals, an intelligent focus The Danish Institute for Sports Studies city. In many ways these students repre- and we take great pride in our innovative on sports management is more needed (Idan) is an independent research centre AND CULTURE sent the rapid transformation of Aalborg approach to managing and developing than ever. that was founded by the Danish Ministry from an industrial city to a hub of edu- our urban and natural spaces as well as of Culture in 2005. We carry out and cation, research, technology and culture. our leisure facilities. Many of the research topics and discus- monitor a broad range of social science Therefore we are proud and honoured to sions raised at the EASM conferences are research projects and analyse the most be the host city of the 20th conference of We hope you will have time to explore of huge importance to the sports sector of important developments in the sports sec- the European Association for Sport Man- new landmark developments like the the future. They are also closely related to tor. We also aim to stimulate a fact based agement. sports and culture hub ‘’ at the our daily work at the Danish Institute for debate among the stakeholders and the Johs. Poulsen harbour front, or the combined library, fit- Sports Studies and Play the Game. general public about the most important Chairman of the Board Sport has always played an important ness and swimming centre ‘Haraldslund’ sports political issues. Danish Institute for Sports Studies/ role in Aalborg, but in many ways the while you are here. We also hope you Therefore, we are delighted to be co-host- Play the Game contemporary sports life of the city reflects will enjoy the conference dinner at Aal- ing the 20th EASM conference with Uni- After merging with Play the Game in Janu- the conference’s overall theme ‘Sport be- borg Stadium, the home ground of AaB, versity College of Northern Denmark, and ary 2011, the Institute is now responsible tween business and civil society’. The tra- which is one of the most successful profes- we are particularly thankful to the EASM for organising the biannual international ditional voluntary sports sector is increas- sional football teams in Scandinavia. for allowing us to present some of the most Play the Game conference and for the ingly challenged by commercial operators important agendas of Play the Game and daily running of the Play the Game initiative We look forward to meeting you during and new patterns in sports participation, But first of all we hope that you will enjoy international sport in keynote sessions and which works for democracy, transparency these four exciting days in Aalborg. As co- Thomas Kastrup-Larsen consumer behaviour and media habits. a successful and well organised confer- in the Play the Game symposium. A criti- and freedom of expression within the inter- hosts we will do everything possible to con- Acting Mayor, City of Aalborg This currently creates an extremely vibrant ence and a pleasant stay in Aalborg. cal edge to sport management is needed national sports community. tribute to a successful conference. 4 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 5

THE 20th EASM CONFERENCE PROGRAMME

TUESDAY 18 SEPT. WEDNESDAY 19 SEPT. THURSDAY 20 SEPT. FRIDAY 21 SEPT. TIME REGISTRATION REGISTRATION REGISTRATION REGISTRATION (08.00-19.00) (08.00-17.00) (08.00-18.00) (08.00-14.00)

09:00-09:30 KEYNOTE SPEAKERS: Breakfast Andy Dallin (USA) buffet KEYNOTE SPEAKERS: KEYNOTE SPEAKERS: 09:30-10:00 Jérôme Champagne (FRA) Mark Pieth (SUI) & Henning Nielsen (DEN) & Lord David Triesman (GBR) & Theo Zwanziger (GER) 10:00-10:30 Play the Game Theme symposium 10:30-11:00 COFFEE BREAK COFFEE BREAK sessions (AGGIS EASM speakers) Board 11:00-11:30 Meeting Danish Pre (UCN) Theme Conference Play the Game Theme Play the Game 11:30-12:00 sessions + NRA symposium sessions symposium Poster presentation + presentation Coffee and sandwich break ESMQ Atrium/outside Festsal 12:00-12:30 Editorial Board 12:30-13:00 Meeting (UCN) LUNCH EASM General Assembly Play the Game Theme symposium 13:00-13:30 sessions (AGGIS LUNCH speakers) 13:30-14:00 LUNCH LUNCH Theme Play the Game 14:00-14:30 14:00-14:50: sessions symposium Danish Pre 14:30-15:00 Conference Finger food & Farewell Reception (UCN): Theme Play the Game 15:00-15:30 EASM COFFEE BREAK COFFEE BREAK Awards, flag ceremony sessions symposium Board ESMQ Meeting Editors 15:30-16:00 (UCN) Workshop (UCN) KEYNOTE SPEAKERS: 16:00-16:30 15:10-17:30: Jens Sejer Andersen (DEN) COFFEE BREAK Danish Pre & James Dorsey (MOR) Conference 16:30-17:00 Theme sessions Play the Game 17:00-17:30 + Master symposium Students presentations 17:30-18:00 FOOTBALL MATCH: EASM Allstars vs. UCN (DEN) 18:00-18:30

18:30-19:00

19:00-19:30

19:30-20:00

20:00-21:00 Networking evening Opening Ceremony Conference Dinner 21:00-22:00 Duus Vinkjælder Aalborg Stadium (optional - EURO 40) 22:00-23:00

22:00-23:00 6 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 7

KEYNOTE SPEAKERS at EASM 2012 Photo: Tine Harden

WEDNESDAY 19 SEPTEMBER Andersen is an author of and contributor to various books and articles. 9.00-10.30 He also often appears as an expert source in sport politics for a variety of international media outlets. Currently he is a co-ordinator of Play the JÉRÔME CHAMPAGNE Game/Idan’s EU Preparatory Action ‘Action for Good Governance in The former International Director of FIFA, Jérôme Champagne, will take International Sports Organisations’ in cooperation with universities in a closer look at the European role in world football under the headline Loughborough, Leuven, Utrecht, Cologne, Lausanne and Ljubljana, as ‘The role of Europe in the future of football’. well as the European Journalism Centre. Theo Zwanziger James M. Dorsey Henning Nielsen Andy Dallin Champagne served as President Sepp Blatter’s closest adviser for 11 JAMES M. DORSEY years and drew worldwide attention in January when he launched a In recent years, the Middle East has taken an offensive role in inter- Photo: Tine Harden policy paper called ‘Which FIFA for the 21st Century?’. national sports. Alongside their successful bids for high profile sports events, Qatar and other Gulf states are gaining increasing influence in Champagne left FIFA in 2010 and first broke his silence about FIFA at world sport through their acquisition of European clubs, broadcasting the Play the Game 2011 conference in Cologne. Since leaving FIFA, rights, sponsorships and important federation assignments. he has worked as an international consultant in the field of football de- velopment. Few, if any, can give such an overview of this development and its links to Middle East societies as award-winning journalist and university lec- LORD DAVID TRIESMAN turer James M. Dorsey, who is a senior fellow at the National University At EASM 2012, Lord Triesman will give a keynote address in a plenary of Singapore’s Middle East Institute. session named ‘The role of Europe in the future of football’. Dorsey is the author of the widely acclaimed blog, The Turbulent World Mark Pieth Jérôme Champagne Lord David Triesman Jens Sejer Andersen As the former head of the English Football Association (the FA) and of Middle East Soccer, which explores the role of soccer in the Middle England’s bid committee for the 2018 FIFA World Cup, Lord David East and North Africa at a time when a number of autocratic regimes Triesman has intimate knowledge of football management and the inner are being challenged. At EASM 2012 Dorsey will talk under the head- workings of FIFA, including the controversial selection of the 2018 and line ‘Arab investment: Culture clash or cultural accommodation?’. 2022 FIFA World Cup hosts.

In May 2010, Lord Triesman was caught on tape in a tabloid news- THURSDAY 20 SEPTEMBER Dr. Zwanziger, like Mark Pieth, has encountered vehement resistance Dallin brings 20 years’ experience in the sports business and corporate paper sting, allegedly accusing two rival bidders for the 2018 World 9.00-10.30 from select groups within FIFA and both have previously been very out- consulting fields. He has managed projects at all levels of sports and Cup, Spain and Russia, of irregular collusion. Lord Triesman found him- spoken regarding the state of the federation. entertainment, including major (NBA Memphis Grizzlies), minor (AAA self forced to resign in an attempt to salvage the English bid. In May MARK PIETH baseball Sacramento River Cats), and amateur (NCAA Pete Newell 2011, Lord Triesman testified before the UK parliament that four mem- Drawing on fresh experiences from one of the most intriguing manage- Besides his roles in the international federations, Dr. Zwanziger is a Challenge) levels. bers of FIFA’s executive committee sought private favours in return for ment challenges of today, that of heading FIFA’s Independent Govern- German lawyer and sports official and was the president of the German backing England’s 2018 World Cup bid. ance Committee, professor Mark Pieth will give a keynote address in a Football Association (DFB) from 2006 to 2012. Additionally, his corporate consulting work has provided him with the session entitled ‘Democracy and transparency: European privileges or opportunity to support sponsorship initiatives at the American Automo- Lord Triesman is a member of the British House of Lords for the Labour global values?’. He joined the FIFA executive committee in June 2011 as a representa- bile Association, PeopleSoft, Jelly Belly, the San Francisco Chronicle party. tive of UEFA, and was, three months later, handed the role as chairman and BlueShield of California. Though Pieth has an impressive track record in fighting corruption, of a task force responsible for making revisions to the world federation’s money laundering and organised crime on an international scale, it statutes. HENNING NIELSEN WEDNESDAY 19 SEPTEMBER remains to be seen whether his work for FIFA – an organisation that has Henning Nielsen is the International Marketing Director for the sports 15.30-17.00 so far proved very reform-resistant – will bear fruit and lead to significant clothing company, Hummel, a sports and sport fashion brand with a rich changes in world football that can convince a sceptical public opinion. FRIDAY 21 SEPTEMBER heritage that lives by the slogan ‘Change the world through sport’. JENS SEJER ANDERSEN 9.00-10.00 Jens Sejer Andersen is a journalist and international director of Play the The FIFA reforms are meant to improve the organisation’s governance At EASM 2012 Nielsen will give a keynote speech discussing the mar- Game and the Danish Institute for Sports Studies (Idan). At EASM 2012 and to repair the image of football’s world governing body after wide- ANDY DALLIN keting strategies for Hummel and touch on topics like branding through he will give a presentation entitled ‘The seven sins of omission in sport: spread corruption scandals in recent years. Andy Dallin will give a keynote speech at the EASM Conference about strategic sponsoring, the building of relevant brand experiences and the Challenges to academic and journalistic research’. Sport Marketing and will focus on experiential marketing in the sports creation of share-worthy content. THEO ZWANZIGER business. 15 years ago Jens Sejer Andersen founded Play the Game, an interna- As both a UEFA and FIFA executive committee member, Dr. Theo Zwan- The Danish sports clothing company Hummel has a long history - tionally operating initiative aiming to strengthen the basic ethical values ziger is a man with intimate knowledge of football’s largest organisa- Dallin, a professor at the University of San Francisco – Event Production/ ing back to 1923. Because of technical bankruptcy in 1994 Hummel of sport and encourage democracy, transparency and freedom of ex- tions, and he is currently heading the FIFA sub-committee in charge of Operations – focuses on how each match is a ‘show’ and how the ac- changed strategies, which led to the appointment of a new creative pression in sport. Since then, he has been in charge of seven Play the proposing over 200 statute changes. At the conference, Dr. Zwanziger companying elements can enhance or detract from the fan experience. director, Christian Stadil, who decided to change Hummel’s identity Game conferences and was a founding member of the board for Idan will give a keynote speech in the session entitled ‘Democracy and trans- Additionally, he focuses on the ‘door way to door way’ event rather than in 1999. from 2004 until its merger with Play the Game in 2011. parency: European privileges or global values?’. simply the 2+ hours at the venue. 8 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 9

WEDNESDAY 19 SEPTEMBER 2012 - MORNING PROGRAMME (REGISTRATION FROM 08:00-17:00)

Room Auditorium S 39 S 31 S 33 S 51 S 52 K 39 K 51 K 52 Auditorium S 50 Room

Jérôme Champagne (former international director of FIFA, SUI), 09:00- Lord David Triesman (former president of the English FA, UK): 09:00- 10:30 KEYNOTE SPEAKERS (Room: Festsalen): The role of Europe in the future of football. 10:30 Chaired by Jens Weinreich (investigative journalist and blogger, GER)

10:30- 10:30- 11:00 COFFEE BREAK COFFEE BREAK 11:00

Workshop: Play the Game Workshop: Marketing in and Workshop: London 2012: success symposium: Corruption Theme New Researcher Award: Global sporting events Governance in sport Value co-creation in Sport fans Theme through sport ’Volunteering in sport’ and failure of national and match-fixing: Will sport management elite sport policies reforms work?

Dimitra Papadimitriou, Veerle De Bosscher, Chair Holger Preuss, Tracy Taylor, Maarten van Bottenburg, Herbert Woratschek, Chair tba Bjarne Ibsen Harald Dölles Hallgeir Gammelsæter tba Jens Sejer Andersen Person Berit Skirstad, Simon Shibli, Chris Horbel, Bastian Popp Person Maarten van Bottenburg Hans Westerbeek

Marco Lorenzi (ITA): Bjarne Ibsen (DEN): Mary Charalambous James Corbett (GRB): Marco Stopper (SUI): Mathias Schubert (GER): Herbert Woratschek (GER): Mariana de Carvalho (BEL): Jens Weinreich (GER), The challenge of Intro Papamiltiades (CYP): FIFA World Cup Host The Swiss elite sport system UEFA financial fair play The sport value framework What brings people Finn Baagøe Hansen (DEN), understanding sports brand Sport sponsorship: decisions: past, present – striving for excellence – the curse of regulation – a new fundamental logic into the stadium? Roger Pielke (USA) equity: the case of Calcio a systematic review and future for analyses in sport Padova Spa (1980 – 2009) management

Geoff Dickson (NZL): Siegfried Nagel (SUI): Reinhard Kunz (GER): Kwang Hoon Lee (SUI): Hiroaki Funahashi (JPN): Robert Wilson (GBR): Teresa Hurley (IRL): Morten Kringstad (NOR): A comparison of sampling Voluntary engagement in Sport and new media: Does soft power matter Success driver in the Problems ahead? UEFA Identification and Factors influencing stadium techniques in sport sports clubs: between what is the role of sport in in hosting global sporting Japanese elite sport system: financial fair play and the re-engagement of lapsed attendance in Norwegian marketing research rational calculation and mobile TV adoption? events?: the case of the an examination based on English Premier League consumers: empirical football social commitment Olympic Games bids, evaluations of the elite sport studies in the fitness industry 1990-2011 climate by elite athletes

Irina Petrova (RUS): Trygve Laub (DEN): Paul Salisbury (GBR): Geraldo Campestrini (BRA): Maria Tereza Daniel Plumley (GBR): Stefan Chatrath (GER): Jelle Francis (BEL): 11:00- Research of managerial Succumbing to individualism Decision-making processes Olympics and FIFA Silveira Bohme (BRA): Where next for financial Customer-to-customer Predictors of team 11:00- 12:30 problems in sports sphere or moving ahead in in bidding for large world cup sponsors’ social Organizational structure of fair play? Towards a model interaction in service eco- identification in Belgian and 12:30 of the North-West region, new directions? – The case scale sports events responsibility: relationship Brazilian elite sport for measuring financial systems - measuring its Portuguese soccer fans for developing a vision of of voluntarism in Danish between corporate and performance and financial contribution to customer managerial competences sports clubs sports environment sustainability in the English value and the customers’ for managers of sports Premier League willingness-to-pay for in case organizations of a sport event provision

Kathryn Dunn (GBR): Vassil Girginov (GBR): Rui Canelas (POR): Georgy Charyev (SWE): Ken Sumida (NZL): The challenge of engaging Leveraging the 2012 SPLISS as an instrument for Limit on foreign players Sports fans’ psychological hard-to-reach populations in London Olympic and the evaluation of elite sport in Russian football – step ownership: the team as a regular sport and physical Paralympic Games for policy: the case of Portugal forward or backward? cultural institution activity: an examination of organisational capacity an English Premier League building: the case of the football in the community UK national governing men’s health programme bodies of sport

12:30- 12:30- 13:30 LUNCH LUNCH 13:30 10 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 11

WEDNESDAY 19 SEPTEMBER 2012 - AFTERNOON AND EVENING PROGRAMME

Room Auditorium S 39 S 31 S 33 S 51 S 52 K 39 K 51 K 52 Auditorium S 50 Room

Play the Game Workshop: Workshop: symposium: Promoting Marketing in and Workshop: Tourism and Leisure London 2012: success Theme Global sporting events Governance in sport Value co-creation in Sport fans participation: Are Theme through sport ’Volunteering in sport’ Sport Management and failure of national sport management mega-events a remedy elite sport policies or an obstacle?

Veerle De Bosscher, Herbert Woratschek, Chair Chair Simon Chadwick Bjarne Ibsen Andy Adams Harry Arne Solberg Simon Shibli, Hallgeir Gammelsæter Chris Horbel, Harald Dölles Maja Pilgaard Person Person Hans Westerbeek Bastian Popp

James Kenyon (GBR): Karsten Østerlund (DEN): Eric Boutroy (FRA): Claudio Rocha (BRA): Klaus Nielsen (GBR): Arnout Geeraert (BEL): Nicolas Lorgnier (USA): Jason Doyle (AUS): Paul Downward (GBR), North vs. South: UK’s Changes in voluntary Consuming indoor Political support for the London 2012: Recent The Social Dialogue Exploring competition Exploring the stability Marijke Taks (CAN), regional perceptions of the sports clubs climbing – Principal results 2016 summer Olympic trends in the international Committee in professional strategies in sport tourism: the of sport team brand Maarten Van Bottenburg image impact of the 2012 of a customer satisfaction Games in Rio de Janeiro competitiveness of national football: a suited venue central role of non-for-profit associations (NED) London Olympics study in a private artificial elite sport systems for democratic network nautical sports clubs of the climbing centre in France governance? northern French coast

Simon Chadwick (GBR): Jan-Willem van der Roest Pedro Rodrigues (POR): Jens Alm (DEN): Veerle De Bosscher (BEL): Lucie Thibault (CAN): Guido Schafmeister (GER): Grzegorz Kwiatkowski Sporting mega events: (NED): Participation constraints A lasting legacy or a Prioritization of elite sport: Athletes, Athletes’ Sport leagues as an (DEN): towards a framework for The consumerist turn in in ski: measurement sporting failure? The legacy the consequence of a Commissions, and the enabler of co-creation – Profiling visitors of managing the threats posed voluntary sports clubs model validation of stadiums after a major global sporting arms race Governance of International what is the perceived value non-hallmark events: by ambush marketers international sporting event – results of an international Sport Organisations of offering a platform for three stages of the 2012 comparative study. co-creation? Giro de Italia in Denmark 13:30- 13:30- 15:00 Tim Ströbel (GER): Kasper Kirkegaard (DEN): Markus Kurscheidt (GER): Leandro Mazzei (BRA): Angeliki Baltopoulou (GRE): Dante Bove (AUS): Chih-Pin Shih (TPE): 15:00 Academic sport management Understanding A step out of the shadow Brazilian judo expectations The impact of political Value co-creation in the A validation of female sport programmes as brands?! commercialisation of of men’s football? Early in London 2012 governance on the reform Australian Football League spectator behaviour scale – an empirical analysis of amateur sport – the findings on the event tourism and change of sports: (AFL): a service-dominant the ‘sport, business & law’ Danish history at the FIFA women’s world the case study of judo logic (sdl) approach to an programme at the university cup 2011 in Greece old problem of Bayreuth

Emma Sherry (AUS): Georgina Brooke-Holmes Heather Gibson (USA): Eunha Koh (KOR): Guan Nian Lin (TPE): Tri Thien Huynh (VIE): Negotiating national (GBR): Psychic income and social National sport policy and The political economy of Relationship between identity through loss: Submission planning for capital among residents: Olympic success: A South baseball developments in spectator’s motivations and analysis of newspaper volunteers - does it work? a pre-post exploratory Korean case study using the United States, Japan, satisfaction in sporting coverage of the 2010 analysis of the 2010 FIFA the SPLISS model and Taiwan events at Ho Chi Minh City FIFA world cup world cup in South Africa

15:00- 15:00- 15:30 COFFEE BREAK COFFEE BREAK 15:30

James M. Dorsey (senior fellow, Nanyang Technological University, Singapore), 15.30- Jens Sejer Andersen (International Director, Play the Game/Danish Institute for Sports Studies, DEN): 15.30- 17.00 KEYNOTE SPEAKERS (Room: Festsalen): Emerging worlds: Travels into the unknown. 17.00 Chaired by Henrik H. Brandt (director of the Danish Institute for Sports Studies, DEN)

17:00- 17:00- 19:00 Football match: EASM Allstars vs. UCN (DEN) Football match: EASM Allstars vs. UCN (DEN) 19:00

20:00- 20:00- 23:00 NETWORKING EVENING. Duus Vinkjælder (optional, register in advance. Fee: 40 euro) NETWORKING EVENING. Duus Vinkjælder (optional, register in advance. Fee: 40 euro) 23:00 12 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 13

THURSDAY 20 SEPTEMBER 2012 - MORNING PROGRAMME (REGISTRATION FROM 08:00-18:00)

Room: Auditorium S 39 S 31 S 33 S 35 S 51 S 52 K 39 K 51 K 52 Auditorium S 50

Mark Pieth (professor, University of Basel, and president, Basel Institute on Governance, SUI), 09:00- Dr. Theo Zwanziger (member of FIFA’s Executive Committee, GER): 09:00- 10:30 KEYNOTE SPEAKERS (Room: Festsalen): Democracy and transparency: Western privileges or global values? 10:30 Chaired by Jean-Loup Chappelet (professor, IDHEAP - Swiss Graduate School of Public Administration, Lausanne, SUI)

10:30- 10:30- 11:00 COFFEE BREAK COFFEE BREAK 11:00

Play the Game Workshop: Workshop: Workshop: Workshop: symposium: Watchdog Marketing in Participation in sport. London 2012: success ESMQ 2013 Special The contribution of Theme University teaching Youth Olympics Global sporting events Governance in sport or lapdog? Perspectives Theme and through sport Strategies and challenges and failure of national Issue: Value co-creation in science sport management of the International Sports elite sport policies sport management to practice in football Press Survey 2011

Maarten van Bottenburg, Kari Puronaho, Herbert Chair Herbert Woratschek, Chris Chair Guido Ellert PG Fahlström Mike Weed Dag Vidar Hanstad tba Simon Shibli, Hans Ulrik Wagner Woratschek, Berend Ditte Toft Person Horbel, Bastian Popp Person Westerbeek Rubingh

Merve ALTUN (TUR): Karen Danylchuk (CAN): Karin Book (SWE): Dag Vidar Hanstad (NOR): Norbert Schütte (GER): Simon Shibli (GBR): Ren-Shiang Jiang (GBR): Mariana de Carvalho (POR): Kari Puronaho (FIN): Jörg-Uwe Nieland (GER), Consumer motivations and Teaching international Motions in the city The Youth Olympic Games: A football club’s regional A review of the performance The development of Value creation through Intro Thomas Horky (GER) concerns for online sport- sport management: current – activity and mobility in the best of the Olympics economic impact of the United Kingdom in basketball in Taiwan: relationship management related product marketing status, challenges, and a segregated city or a poor copy? depending on the league the London 2012 Olympic from the perspectives best practices Games of theories of governance and strategic relations

Mehmet KARAKILIC (TUR): Anders Olsen (DEN): Fumio Tsukahara (JPN): Eivind Skille (NOR): Holger Preuss (GER): Hans Westerbeek (AUS): Oliver Budzinski (GER): David Hedlund (USA): Dawn Aquilina (SUI): Are the time spent on Online/distance learning A study regarding the Between institutionalization Economic importance of Gold medal policy – the The governance system An empirical model of A review of UEFA’s football internet and income level for professional athletes association between and authenticity – a sport-related household impact of national policy in Formula One sport fan consumption social responsibility strategy determinants of the motives sport/exercise participation theoretical framework for consumption for Germany on Australia’s international motor racing communities and concerns of online and socio-economic the analysis of young sporting success sports-related product characteristics in Sapporo, leadership at sport events 11:00- shoppers? Japan 11:00- 12:30 12:30 Sema ALAY (TUR): Sarah Schmidt Zipp (USA): Marijke Taks (CAN): Annika Bodemar (NOR): Yi-Chen Liao (TPE): Maarten van Bottenburg Alex Phillips (GBR): Christian Durchholz (GER): Harald Dolles (SWE): A validity and reliability Creating a global classroom Exploring the impact of Stuck in structure – how A study of sustainable (NED): What should be in a Measuring co-creation of The network of value study: motivations and through international sport events on sustainable young leaders perceived indicators for sports mega- Success or failure? Trends in ‘Good Governance Code’ value by other customers – captures in football club concerns of online collaboration and social sport participation outcomes the institutional frames at the events in Taiwan the Dutch elite sport climate for European Team Sport evidence in sports management: A framework sport-related product media in local communities Youth Olympic Games in from an elite sport policy Federations? to develop and analyse shoppers Innsbruck 2012 perspective and a public competitive advantage in policy perspective professional team sports

Discussion Shang Chun Ma (TPE): Emmanuel Lelore (FRA): Osmo Laitila (FIN): Host residents’ reactions New forms of governance Customer satisfaction to the staging of the Tour of the sporting elite: surveys in the Finnish de Taiwan 2012: between deterritorialization football league; the match comparisons of pre- and and systemic integration day event experience from post-event the spectator point of view

12:30- 12:30- 13:30 EASM General Assembly (Festsal) EASM General Assembly (Festsal) 13:30

13:30- 13:30- 14:30 LUNCH LUNCH 14:30 14 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 15

THURSDAY 20 SEPTEMBER 2012 - AFTERNOON AND EVENING PROGRAMME

Room: Auditorium S 39 S 31 S 33 S 35 S 51 S 52 K 39 K 51 K 52 Auditorium S 50 Room:

Workshop: Governance Workshop: Play the Game Workshop: Workshop: Marketing in and Participation in sport. Workshop: of international The contribution of symposium: Youth waste: Theme University teaching Youth Olympics Value co-creation in sport Governance in sport Theme through sport Strategies and challenges Sport policy and national sport science The illegal trade with sport management management organisations to practice in football underage sporting talent Barrie Houlihan, Chair Herbert Woratschek, Jean-Loup Chappelet, Kari Puronaho, Herbert Chair Simon Chadwick PG Fahlström Karin Book Dag Vidar Hanstad Veerle de Bosscher, Benoît Senaux Jens Sejer Andersen Person Chris Horbel, Bastian Popp Roger Pielke, Tracy Taylor Woratschek, Berend Rubingh Person Maarten van Bottenburg

Nektaria Kontaxaki (GRE): Gun Normark (SWE): Paul Donnelly (GBR): Iris Reimann (AUT): Jarmo Mäkinen (FIN): Dimitra Papadimitriou (GRE): Simona Kustec Lipicer (SLO): David Hindley (GBR): Seamus Kelly (IRE): Jean-Claude Mbvoumin Improving service quality Introducing case studies in Measuring levels of physical Organisational development Managing the civic activity Assessing the value of sport Governance of sport for all ‘Not playing Boules’: The recruitment of (CMR), Tony Higgins (GBR) in the sport industry the multidisciplinary field of activity to monitor health at major sport events – by the results – Economic licensed products policies in Slovenia A case study of the professional football sport management benefits in Northern Ireland the example of the Winter impacts of the state’s though their meanings English Petanque managers and players final headline findings from Youth Olympic Games result-based funding system and exploring the impact Association (EPA) the Northern Ireland Sport 2012 in Innsbruck in Finland on sport consumer and Physical Activity Survey behaviour (sapas)

Laurence DeGaris (USA): Mark Heuvel (NED): Mike Weed (GBR): Elsa Kristiansen (NOR): Shushu Chen (GBR): A realist Discussion Benoît Senaux (GBR): Simon Gardiner (GBR): Magnus Forslund (SWE): The effects of sponsorship- Scenario-development as Is sport participation in Young Norwegian approach to policy evaluation Modernising snooker: Evaluation of the creation Management of football linked IMC on soft drink a tool in education in England saturated? The Olympians’ experiences for London 2012 Olympic institutional change and of a global sports organizations from a business sales strategic sport management unseen influence of from the 2012 Youth legacies in a non-hosting governance issues anti-corruption body studies perspective participation turnover Olympic Games region: a pilot study – an 14:30- 14:30- evaluation of the workplace 16:00 challenge programme 16:00

Enrico Michelini (GER): Noud van Herpen (NED): Paul Hover (NED): Images of Mikkel Nørtoft Magelund Klaus Frejo (DEN): David Qualizza (BEL): Stefan Walzel (GER): Sportification of drinks. Team players – a project sports defined: attitudes of the (DEN): Board governance in European Olympic sport Implementing the corporate A sociological analysis with students from different Dutch population regarding Sport policy in all spheres Danish golf clubs governance factors: a social responsibility of the influence of sport in educational levels fifteen types of sports of the society relational perspective performance scorecard in the market of beverages professional football clubs

Discussion Maja Pilgaard (DEN): Movement in the wake of social change – about individualism and social relations in leisure time sport and exercise participation 16:00- 16:00- 16:30 COFFEE BREAK COFFEE BREAK 16:30 Barrie Houlihan, Svein S. Andersen, Chair Jean-Loup Chappelet, Kari Puronaho, Herbert Chair tba PG Fahlström Mike Weed Henrik Toft Veerle de Bosscher, Lars Tore Ronglan, Benoît Senaux Søren Bang Person Roger Pielke, Tracy Taylor Woratschek, Berend Rubingh Person Maarten van Bottenburg Nikolai Böhlke Bastian Popp (GER): Joana Costa (POR): Michael Hess (ESP): Dr. Andy Smith (GBR): Matthew Payment (USA): Michaël Mrkonjic (SUI): Christos Anagnostopoulos Workshop B: Elite Play the Game The use of branded Coaching: a sport instrument Sport commitment among Master Student In from the margins and Examining the resource A contribution to good (GBR): sport organization and symposium: communities in sport marketing to enhance sport students older amateur athletes: Management back again? allocation and success of enough governance of ‘Getting the tactics right’: as an alternative to brand performance a study of the 2011 Reflections on the political management for world national Olympic committees European sports federations: implementing CSR Events: An exodus Game communities: the case of a national senior games salience of youth sport class performance governed by a corporate from conceptualisation to in English football from Europe? German football community policy in Britain model deconstruction

Ulrik Wagner (DEN): Tom Bason (GBR): Peter Forsberg (DEN): Jens Høyer-Kruse (DEN): Leigh Robinson (GRB): M. Mahwera (GER): Pavel Kral (CZE): How Tim Pawlowski (GER): Making sense of national Creating shared value Runners: types, identity Planning of Sports Facilitie Why hasn’t Malaysia Football match-fixing Czech sport lost a cash Perceived competitive James Corbett (GBR), elite sport sponsorships – through sport: incorporating and club affiliation – The Ringsted Case won a gold medal at another art of cow: a case study of balance in three European Harry Arne Solberg (NOR) risk perceptions and CSR into sport management the Olympics? insider trading governance failure leading soccer leagues: implications corporate motives curriculum to crisis of Czech sport for league management 16:30- 16:30- 18:00 Guido Ellert (GER): Trong Toai Bui (VIE): Celina Gonçalves (POR): Evald Iversen (DEN): Packianathan Chelladurai Alex Thurston (GBR): 17:00 Live sport experience – a A study on the motivations Members retention in Public steering of privately (LAT): Factors behind New horizons for record representative factor analysis of students when Portuguese fitness clubs: owned sports facilities excellence in sports setting: the case of to the relevant motives participating in sport the influence of expectations, technology and swimsuits management’s program positioning, well-being and satisfaction

Stéphane Champely (FRA): Discussion Pedro Carvalho (POR): Josef Fahlén (SWE): Extending classical statistical Determinants of fitness In search of the Swedish methods to study customer firms’ growth in Portugal elite sport development satisfaction an application to empirical evidence using system – approaching a private indoor climbing panel data models a micro-level analysis centre in France

19:30- 19:30- 24:00 CONFERENCE DINNER - Aalborg Stadium (Nordjyske Arena) CONFERENCE DINNER - Aalborg Stadium (Nordjyske Arena) 24:00 16 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 17

FRIDAY 21 SEPTEMBER 2012 - MORNING PROGRAMME (REGISTRATION FROM 08:00-14:00)

Room: Auditorium S 39 S 31 S 33 S 35 S 51 S 52 K 39 K 51 K 52 Auditorium S 50 Room:

Andy Dallin (professor, University of San Francisco, US), 09:00- 09:00- 10:00 KEYNOTE SPEAKERS (Room: Festsalen): Henning Nielsen (international marketing director, Hummel, Denmark): 10:00 Sport Marketing in a changing world

Play the Game Workshop: Operation and symposium: Leadership Issues in Participation in sport. Sport media and Workshop: Elite sport organization Theme Sport policy Governance in sport management of sports Volunteering in sport AGGIS – Towards a Theme Sport Organisations Strategies and challenges journalism Sport policy and management for and leisure facilities Global Governance world class performance Index for sports

Barrie Houlihan, Svein S. Andersen, Chair Chair tba Steffie Lucidarme Trygve Buch Laub tba Veerle de Bosscher, Lars Tore Ronglan, Christos Anagnostopoulis tba tba Jens Sejer Andersen Person Person Maarten van Bottenburg Nikolai Böhlke

Johan Norberg (SWE): Victor Timchenko (RUS): Sanne Fremlev (DEN): Thomas Horky (GER): David Maralack (RSA): Per Øystein Hansen (NOR): Tim Breitbarth (GBR): Johan Haentjens (BEL): Berit Skirstad (NOR): Hans Bruyninckx (BEL), Swedish elite sport at a Value management in Commercial business and Results of the International The politics of sport Strong beliefs – ambiguous Drivers, stages and Towards a multilevel Challenges for theories Jean-Loup Chappelet (SUI), crossroads? Results from a Russian sport organisations voluntary sport clubs united in Sports Press Survey 2011 regulation and policy in feed-back signals: how capabilities of integrating performance assessment of volunteering in sport Frank van Eekeren (NED), study of government support sport2go – from an international and post-apartheid South Africa elite skiers engage in corporate social model for sport facility Arnout Geeraert (BEL), for elite sport the German perspective – paradoxes of global and critical self-reflection responsibility in partnerships Michael Groll (GER) community imperatives professional football (AGGIS stands for: Action for Good Governance in International Sports Darryl Wilson (GBR): Stephen Morrow (GBR): Paul Downward (GBR): Ditte Toft (DEN): Hyunjoo Cho (GBR): PG Fahlström (SWE): Mathieu Djaballah (FRA): Sven Bakker (NED): Peter Taylor (GBR): organisations) Elite sport success strategies: Becoming a leader: Does sports participation Sports journalism in Whose story counts? The ecology of successful A sense-making approach Does type of management Recruiting volunteers A case study of nations’ a study of aspirant football promote health? Challenges newspapers – entertainment The place of sport discourse talent development in ice of corporate social matter? The case of tennis to sports clubs performance in the club managers for providers or watchdog? in relations between hockey. An ongoing study responsibility in French and swimming facilities Commonwealth Games North and South Korea on Swedish sport clubs sport events – how do in the Netherlands from 1978-1997 organizers make sense of CSR?

10:00- 10:00- 11:30 Jessie Brouwers (AUS): Gerco Dalfsen (NED): Carlos Campos (GBR): Victor Timchenko (RUS): Lars Tore Ronglan (NOR): Els De Waegeneer (BEL): Nahid Atghia (IRI): Bjarne Ibsen (DEN): 11:30 A systems perspective Natural leadership in sport Consumer engagement Social media for Institutionalizing sustained Corporate social Success’ causes of some The significance of local on elite sport policy and and social media: the case community relationship sporting success: top down responsibility: selected sport complexes context for volunteering in athlete success in tennis of twitter and its impact management in Russian or bottom up? fit for the promotion of from the managers and sports associations on sport participation sport clubs ethics in sport? loyal customers’ viewpoints in Tehran

Dita Niedra (LAT): Sally Shaw (NZL): Stephen Hills (GBR): Karen Danylchuk (CAN): Jari Lämsä (FIN): Effectiveness of sports Examining senior women’s The strategic characteristics Facing off on twitter: a The legitimacy and funding schools in Latvia experiences in New Zealand and industry position of generation y interpretation of the Finnish high sport organisations: a critical Olympic broadcast rights: of professional athlete performance sport centres perspective analysis of the impact profile pictures of digital media using resource-based view and structuralist approaches

11:30- 11:30- 12:30 POSTER PRESENTATION + Coffee and sandwich break - Atrium/outside Festsal POSTER PRESENTATION + Coffee and sandwich break - Atrium/outside Festsal 12:30 18 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 19

FRIDAY 21 SEPTEMBER 2012 - AFTERNOON PROGRAMME

Room: Auditorium S 39 S 31 S 33 S 35 S 52 K 39 K 51 K 52 Auditorium S 50 Room:

Play the Game Workshop: Operation and symposium: Leadership Issues in Participation in sport. Other sport management Elite sport organization Theme Sport policy Governance in sport management of sports Volunteering in sport AGGIS – Towards a Theme Sport Organisations Strategies and challenges related issues and management for and leisure facilities Global Governance world class performance Index for sports

Svein S. Andersen, Chair Chair tba Jessie Brouwers Maja Pilgaard tba Lars Tore Ronglan, Christos Anagnostopoulos tba tba Jens Sejer Andersen Person Person Nikolai Böhlke

Marie-Therese Zammit Etsuko Ogasawara (JPN): Marijke Taks (CAN): Marion Herens (NED): Jeroen Schokkaert (BEL): Mark Piekarz (GBR): Rikke Gade (DEN): Daniel Funk (USA): Barrie Houlihan (GBR), (GBR): Psychological contract Exploring the impact of Evaluation design for a The impact of development Political risk management Automatic occupancy Examining the volunteer Biba Klomp (NED), Olympic solidarity: fulfilment in youth coaches sport events on sustainable community based physical on recruitment strategies of and sport: under-theorised, analysis of sports arenas lifecycle: a case study Simona Kustec Lipicer (SLO), evaluating equity in Olympic of the J League sport participation outcomes activity program for socially football clubs poorly understood and of sport volunteerism Jens Alm (DEN) funding programmes in local communities disadvantaged groups inconsistently applied – the case of communities (AGGIS stands for: Action on the move for Good Governance in International Sports Cem Tinaz (TUR): John Taylor (GBR): Stephanie De Croock (BEL): Yuhei Inoue (USA): Colin Allen (GBR): Jo Lucassen (NED): Kazuhiko Amano (JPN): Oskar Solenes (NOR): organisations) Is it Turkey’s turn to host the The impact of sports The inspirational function Examining the capacity An investigation into the Competence management Crisis management for Understanding volunteers Olympic Games assessment leadership training and of role models for of spectator sport to facilitate potential for a higher and HRD in sport public sports facilities at local recurring sport of recent sport development engagement on youth sport participation and psychological recovery education institute network to organizations the great east Japan events policy in Turkey development development after a disaster deliver sport science support earthquake example services to sports in the UK 12:30- 12:30- 14:00 14:00 Andrew Adams (GBR): Alkistis Papaioannou (GRE): Rasmus Storm (DEN): Daniel Yost (USA): Nikolai Boehlke (GBR): Thorsten Dum (GER): Bernard Auge (FRA): Niki Koutrou (GBR): Sport development is dead. The relationship between The discourse of the Racial position segregation Experiences from the Intra-organisational Sports facilities and The event volunteer potential Long live sport management? human resource trickle-down effect: in intercollegiate football frontline of management f legitimation of sponsorship public-private partnership: of sports-club volunteering empowerment and an assessment of the or world class performance decisions – the case of a partnership governance? organizational performance consequences of – working in the UK sport an international sporting in municipal sport hegemonic closure in sport research & innovation team goods retailer organizations

Steffie Lucidarme (BEL): Anna Gerke (FRA): Comparative analysis of The relationship of inter- the effectiveness of the sport organisational citizenship promotion networks behaviours and product innovation: a study of two French sport clusters

14:00- 14:00- 16:00 FINGER FOOD & FAREWELL RECEPTION (UCN): Awards, flag ceremony 16:00 20 | The 20th EASM conference – Sport between business and civil society Sport ManagementCONFERENCE GUIDE | 21 FLOOR PLANS the business of sport FloorFloorFloor plans plans plans - -the- thethe conference conferenceconference venue venuevenue We educate future professionals within the sport business AALBORG CITY MAP - venuethe conference and hotel locations venue The Sport Management education at University College of Northern Denmark has given me an opportunity to combine

education with my biggest interest and passion – sport. That is “fantastic. It is even more fantastic that fellow students, teachers

SessionsSessions MainMain entrance entrance and supervisors share the same passion for sport as me. The Main entrance opportunity to combine education with a professional handball Sessions “ CONFERENCE DINNER VolunteersVolunteers VolunteersVolunteers career is the opportunity I have dreamed about. I do what I love MeetingMeeting rooms rooms Aalborg Stadion - Nordjyske Arena Volunteers Volunteers and University College of Northern Denmark makes it possible Meeting rooms Harald Jensens Vej 9 StairsStairs to plenumto plenum hall hall for me to be a part of the sports industry for many years to Stairs(festsalen) (festsalen)to plenum hall (festsalen) come, even after my active career as handball player is over ConferenceConference service service ExhibitionExhibitionRadisson Blu Limfjord Hotel RegistrationRegistration S 39S 39 S 33S 33S 31S 31 Conference service S 37S 37 S 35S 35 ExhibitionVed Stranden 14–16 Registration Daniel Svensson AuditoriumAuditoriumS 39 S 37ParallelParallelS 35 ParallelParallelS 33Parallel ParallelS 31 CanteenCanteen sessionssessionssessionssessions Auditorium Hotelsessionssessions PhønixParallel Parallel Parallel Canteen AtriumAtrium Professional handball player and Sport Management student at UCN MealsMeals and and ParallelParallel sessions sessions sessions LunchLunch sessionssessions Vesterbro 77 Atrium coffeecoffeeMeals breaks breaks and ParallelStairs Stairs to K39to K39 Lunch CoffeeCoffee breaks breaks & & sessions Stairs to K39 NETWORKING EVENING coffee breaks lunchCoffeelunch buffet breaks buffet & A Bachelor’s degree in Sport Management Duus Vinkjælderlunch buffet • Strategy and leadership VolunteersVolunteers Østerågade 9 is a 1.5 year “top- up” programme, follow- • Organisational development Volunteers ing a two-year AP programme. At UCN, • Sport marketing S 5 S 5 S 7 S 7 S 8 S 8 S 9 S 9 S 11S 11 students can attend an AP programme in • Communication and public relations Ward-Ward-S 5 Secre-Secre-S 7 EASMEASMS 8 Meeting MeetingSOPENING 9 Meeting MeetingS 11 CEREMONY Service Management with specialisation robeWard-robe tariatSecre-tariatBoardEASMBoard roomMeetingroom roomMeetingUtzonroom Center • Sports economy robe tariat Board room Slotspladsenroom 4 in Sport Management that provides the • Event management students admission to the Bachelor’s pro- • Sports law StairsStairs to K51,to K51, K52 K52 gramme in Sport Management. Stairs to K51, K52

S 51S 51 S 50S 50 S 50 ParallelParallelS 51 AuditoriumAuditorium sessionssessionsParallel Auditorium www.ucn.dk/sportsmanagement sessions PlayPlay the the S 52S 52 Play the ParallelParallelS 52 GameGame Parallel Game sessionssessions symposiumsymposium sessions symposium

First Hotel GroundGround floor floor (Slotshotellet) Ground floor Rendburggade 5 (Shuttle bus start) CabInn Fjordgade 20-24 THE DANISH ELITESPORT

K 39K 39K 39

ParallelParallelParallel ORGANIZATION sessionssessionssessions

Team Danmark’s primary mission is to develop Danish elite sport in a socially and community appropriate manner. Parliament has established Team Danmark’s overall tasks in the ‘Act on elite sport’. Railway Station Hotel Hvide Hus John F. Kennedys The first act on elite sport was passed in parliament in 1984, which also Vesterbro 2 Plads 3 created Team Danmark. Team Danmark supports more than 1000 athletes. Our goal is that we, CONFERENCE VENUE together with the federations, create an optimal environment for the training, competitions and daily life. Mylius Erichsens Vej 131 K 51 K 51K 51 9210 Aalborg SØ Parallel ParallelsessionsParallel sessionssessions K 52 K 52ParallelK 52 ParallelsessionsParallel sessionssessions

BasementBasementBasement

UNIVERSITY COLLEGE OF NORTHERN DENMARK home for the homeless questions in sport EASM 2012UNIVERSITYUNIVERSITY COLLEGE COLLEGE OF OF NORTHERN NORTHERN DENMARK DENMARK Foto: Das Büro MYLIUS ERICHSENS VEJ 131 Athlet: Rikke Møller Pedersen MYLIUSMYLIUS ERICHSENS ERICHSENS VEJ VEJ 131 131 22 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 23

The Uzton Center will be the setting for the in May 2008. Jørn Utzon became world The conference dinner will be served at In 2008/2009, AaB qualified for the 20th EASM conference’s opening ceremo- famous for his design of the Sydney Opera CONFERENCE Aalborg Stadium (Nordjyske Arena). After Champions’ League Group Stage and Aal- OPENING ny hosted by the Municipality of Aalborg. House. dinner there will be musical entertainment borg Stadium was the home ground for the DINNER by DJ Kristy Crowley. group matches against Manchester United, CEREMONY The world famous architect Jørn Utzon The Utzon Center is a venue where art, ar- Villarreal CF and Celtic FC. designed the Utzon Center in Aalborg in chitecture and design interact with exhibi- at Aalborg Stadium Aalborg Stadium is the home ground of at the Utzon Center collaboration with his son Kim Utzon. The tions, education, conferences and culinary the local football club AaB (Aalborg BK), The Conference dinner is included in the Utzon Center was his last work before he experiences. which plays in the best Danish league. conference fee. died on 28 November 2008 at 90 years THURSDAY 20 SEPTEMBER TUESDAY 18 SEPTEMBER of age. Jørn Utzon grew up in Aalborg Ensemble Alabu, consisting of musicians at 19.30 at 20.00 and as a tribute to the city he designed from Aalborg Symphony Orchestra, will the Utzon Center, which was inaugurated perform at the opening ceremony. Ensemble Alabu EASM 2012 Conference dinner at Aalborg Stadium WHEN: Thursday 20 September, 19.30 to 00.00 EASM 2012 Opening Ceremony at the Utzon Center ADDRESS: Aalborg Stadium, Harald Jensens Vej 9, 9000 Aalborg DRESS CODE: Smart casual WHEN: Tuesday 18 September, 20.00 to 22.00 TRANSPORT: Within walking distance from all conference hotels ADDRESS: Utzon Center, Slotspladsen 4, 9000 Aalborg DRESS CODE: Smart casual TRANSPORT: Within walking distance from all conference hotels

It will be possible to register/check in for the conference from 19.00 to 20.00. CLOSING The networking dinner will give you the op- At the networking evening you will be portunity to meet other delegates and net- served a nice buffet with two drinks of your NETWORKING work over a nice meal at Duus Vinkjælder choice. CEREMONY (Wine Cellar). at UCN EVENING The networking dinner is not included in the The wine cellar is located in the cellar arch conference fee. If you have not registered at Duus Vinkjælder under one of Aalborg’s oldest buildings, for the networking evening along with your FRIDAY 21 SEPTEMBER ’s House, which is the finest ex- conference registration, you have the op- at 14.00 WEDNESDAY 19 SEPTEMBER ample of renaissance domestic architecture tion to buy tickets for the dinner at the infor- at 20.00 in Northern Europe, built in 1624 by the mation desk. Price: 40 euro. After the final presentations at the confer- wealthy merchant Jens Bang. For over 300 ence, UCN will host the closing ceremony years the building has been the home of of EASM 2012. Aalborg’s oldest pharmacy During the closing ceremony finger food will be served.

EASM 2012 Networking evening at Duus Vinkjælder EASM 2012 Closing ceremony at the UCN conference venue The ceremony will include closing speeches WHEN: Wednesday 19 September, 20.00 to 23.00 WHEN: Friday 21 September, 14.00 to 16.00 and the traditional handover of the EASM ADDRESS: Duus Vinkjælder, Østerågade 9, 9000 Aalborg ADDRESS: Canteen and Atrium at Mylius Erichsens Vej 131, 9210 Aalborg SØ flag to the organisers of the next EASM DRESS CODE: Informal DRESS CODE: Informal conference in Istanbul in 2013. With the TRANSPORT: Within walking distance from all conference hotels ceremony we conclude this year’s confer- ence, hoping you had had a memorable experience at EASM 2012 in Aalborg. 24 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 25

FINDING YOUR WAY around EASM 2012

CONFERENCE VENUE VOLUNTEERS All conference sessions will take place at the University College of Volunteers are easily recognisable in black Hummel t-shirts with the Northern Denmark (UCN), located at Mylius Erichsens Vej 131, UCN logo and are ready to help you with any request. 9210 Aalborg SØ. GETTING AROUND AALBORG SHUTTLE BUSSES There is a very well established network of public transportation in ANNONCE Free shuttle buses are provided between the conference hotels and the Aalborg which is relatively inexpensive. Remember a valid bus ticket conference venue for all delegates. or buy it (with cash) in the bus. EASM Busses will leave from First Hotel in the morning of Wednesday, Taxis accept cash (only local currency) and the most common credit Thursday and Friday and drive after detailed plan which you will find cards. To order a taxi dial: +45 96 34 11 00 in your delegate pack. FOR MORE GENERAL INFORMATION EXTRA BUSSES PLEASE CONTACT: Tuesday 18 September after Danish Pre Conference: UCN Sport Management department: Departure from UCN from 17.30 pm Cecilia Oddermose, [email protected], Wednesday 19 September after football match: A strong voice in sport phone +45 51 27 75 22 Departure from UCN from 18.30 pm Alicja Cupial-Nurnberg, [email protected], Friday 21 September to the airport: based on thorough research phone +45 28 97 00 80 Departure from UCN every hour from 12.00 and critical debate We recommend that you make use of the free conference shuttle bus- REPORTING FROM ses as there are no direct city busses to the venue. Otherwise, a walk THE CONFERENCE from the city centre to the conference venue will take approx. EASM/UCN will be documenting the events at the conference. The Danish Institute for Sports Studies (Idrættens 25 minutes. Video recording from keynote sessions and Play the Game sessions Analyseinstitut/Idan) and Play the Game areANNONCE proud will be published on the conference website the next day to be co-organisers of the 20th EASM Conference in DEPARTING AALBORG (www.easm2012.com). Aalborg. AND EASM 2012 Please observe that all conference presentations may be quoted by PLAY THE GAME/IDAN On Friday 21 September there will be shuttle busses from the confer- Idan/Play the Game is an independent research centre Meet us in Aalborg the media. Because of the recording it is not advisable to make off the ence venue from 16.00 pm going to the conference hotels and the set up by the Danish Ministry of Culture. The primary – and read more about our research and projects here: record statements. railway station and there will be extra busses going directly from UCN objective of Idan is to carry out a broad range of social • www.idan.dk to from 12.00 noon to 17.00 pm. It is possible to science research projects in the field of sports. Fur- We would be pleased to get a copy of any article/broadcasted • www.playthegame.org leave before 16.00 pm using the all-day shuttles. programme related to the conference which might be produced during thermore Idan analyses political initiatives and stimu- or after the conference. Please send it to [email protected]. lates public debate around the most important issues ROOM FOR PRESS AND SPEAKERS If your articles are published on a website, we would like to make a in the field of sport. At the conference venue there will be a room for press and speakers link from www.easm2012.com. The articles you make available to us equipped with computers linked to the Internet. If you have your own will be used as documentation of the conference and its effects. Since 2011 Idan has been responsible for the interna- Address: laptop, it is advisable to bring it – it will ensure that you can write Please credit EASM/UCN in your reports from the conference. tional Play the Game initiative, which organises the Kanonbådsvej 12A, whenever you want to. The room for press and speakers will be open biannual Play the Game conference and promotes 1437 København K, Denmark during all programme hours of the conference. democracy, transparency and freedom of expression playthegame +45 3266 1030, within the international sports community. home for the homeless questions in sport [email protected] 26 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 27 EASM 2012 Master Student Seminar

The three themes of the 2012 EASM Master Student Seminar are:

• Club Management • Event Management • Sport Development in Society

Theoretical sport management disciplines such as marketing, strategy, governance, communication, economics, law and other subjects are included in all the main themes. Below is a brief description of each specific case.

CLUB MANAGEMENT: Photo: Tine Harden AaB – The strategic Route Forward

This case represents the market of Danish football clubs and focus- es on the characteristics, trends, and issues surrounding ‘Aalborg expression in sport. We count EASM in as • The plight of young professional Boldspilklub’, one of the leading Danish super league clubs (better The paramount an ally in those aspirations, and we have athletes known as AaB). The purpose of the case study is to develop a noted that the average EASM speaker has • The role of the media. strategy which outlines how the club can prosper in the near future dialogue in sport left the academic ivory tower long ago in by analysing the club’s past, present and future. The groundwork for order to make research that can qualify Moreover, in the special Play the Game strategic management will be the focal point of this case. democracy and decision-making in sport. symposium on the 21st September, presenting – A TASTE OF preliminary results from our project ‘Action That is important, because none of the for Good Governance in International EVENT MANAGEMENT CASE: PLAY THE GAME wonderful values that are often ascribed Sports Organisations’ (AGGIS), we Cold Hawaii - from deserted beach to sport – auto-esteem, mutual respect, welcome you to give your contribution to to World Cup venue AT EASM 2012 friendship, public health, international under- the process of creating a Global Index for standing, democracy, world peace – none of Good Governance in Sport, which is the How did the locals in a remote Danish community manage to trans- these come automatically by playing a ball expected outcome of the project. AGGIS has form Klitmøller, a small fishing village located in Northern Jutland, or putting one foot in front of the other. received funding from the European Union from a windy beach to a famous surf location? Known as Cold under the framework of Preparatory Actions Hawaii, this remote area has recently become a part of the Pro- Creating dialogue between those with in the field of Sport, and the project is run fessional Windsurfing Association (PWA) World Tour. Based on a responsibility and those with a critical by Play the Game in close co-operation with historical introduction to Cold Hawaii, the master students get the observer’s eye is paramount for Play the six European universities and the European opportunity to work with some of the past and future challenges Game. This will also happen at EASM 2012 Journalism Centre. surrounding this event. in Aalborg. Too often, the public sports debate is Jens Sejer Andersen The keynote sessions (see page 6-7) will give repeating myths about sport that may From 14 September a group of Master Students from all over SPORT DEVELOPMENT IN SOCIETY: International Director, you a unique impression of the current status serve sport in the short run, but will prove Europe has gathered in Aalborg to take part in the 2012 Recreational Running – the challenges of Play the Game/ of the much highlighted reform processes in counterproductive in a longer perspective. EASM Master Student Seminar, gaining new knowledge and a traditional athletic club in a changing market Danish Institute for Sports Studies world sport, in particular in FIFA, but also at Play the Game and the Danish Institute for insights into the field of sports management. the IOC and other international federations. Sports Studies have often experienced how Local sports associations in Denmark have a solid tradition for en- EASM celebrates its 20th annual conference We are grateful that a number of top research into very basic facts – like counting The venue for the seminar has been the Nørresundby gaging the population in sport and physical activity as most Danes this year, and Play the Game is happy to leaders in sport have found time to share sports articles in newspapers, listing Idrætscenter, a local sports centre, where the students have are, or have been, a member of a sports association. However, the congratulate EASM while feeling honoured their knowledge and ideas at EASM 2012. locations of major events or looking into experienced a mixture of keynote speeches, workshops and ‘sports market’ is changing rapidly, and the local associations are of being granted the task of arranging most after-use of stadia built for sport’s biggest social activities. now being challenged by other ways of organising sports activi- keynote sessions and a series of Play the The Play the Game symposia will also focus celebrations – can dramatically increase the ties, i.e. running as a training or recreational activity without being Game symposia in Aalborg. on some of the issues that have characterised quality of the questions we can ask and the The academic content of the seminar has been structured affiliated to a local sports association or running organised by com- Play the Game’s work for 15 years: dialogue we can have. around three local cases for which the students have been mercial players. Based on an introduction to the Danish sport-for- Play the Game is an internationally opera- challenged to come up with new and creative solutions. The all model and the present challenges that local sports associations ting initiative integrated in the Danish Insti- • The need for better governance in We have no doubt that EASM 2012 will best presentations will be selected for the final presentation face in reaching various market segments, the aim of the case is to tute for Sports Studies aiming to raise the sport bring new facts and ideas into our horizon, at the main conference at a session scheduled for Thursday devise a strategy for the recruitment and maintenance of members ethical standards of sport and promote • Strategies for sports participation and that is why we look as much forward to 16.30-18.00. in the Aalborg Athletic Club. democracy, transparency and freedom of • The impact of mega-events this conference as we hope you do. 28 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 29 30 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 31

TH Conference Staff AALBORG CITY MAP 20 EASM AALBORGAALBORGAALBORG CITYCITY CITY MAPMAP MAP venue- -venue venue and and and hotel hotelhotel hotel locations locationslocations locations

LOCAL ORGANISING COMMITTEE Anders Lund Olsen NEW RESEARCHERS AWARD CHAIR OF THE 20TH EASM CONFERENCE UCN Sport Management: HEAD: Holger Preuss AALBORG, DENMARK: Project Coordinator Per Justesen EASM 2012 responsibilities: PANEL MEMBERS: CONFERENCE DINNER CONFERENCE DINNER Aalborg StadionCONFERENCE - Nordjyske DINNER Arena UCN Sport Management: Director, Communication, webmaster Dimitra Papadimitriou (Convener), Aalborg Stadion - Nordjyske Arena AalborgHarald Stadion Jensens - Nordjyske Vej 9 Arena Harald Jensens Vej 9 Associate Professor [email protected] Holger Preuss, Hugo Relvas, Berit Skirstad, Harald Jensens Vej 9 EASM 2012 responsibilities: Chairman Tracy Taylor, Maarten van Bottenburg, Radisson Blu Limfjord Hotel Radisson Blu Limfjord Hotel [email protected] Henning Julin Jörg Königstorfe, Veerle De Bosscher RadissonVed Stranden Blu Limfjord 14–16 Hotel Ved Stranden 14–16 Ved Stranden 14–16 UCN Sport Management: Assistant Professor Hotel Phønix Hotel Phønix COMMITTEE MEMBERS, SECRETARIAT EASM 2012 responsibilities: Social MASTER STUDENT SEMINAR VesterbroHotel Phønix77 Vesterbro 77 Vesterbro 77 Maria Suurballe programme: Welcome reception COMMITTEE NETWORKING EVENING NETWORKING EVENING NETWORKINGDuus Vinkjælder EVENING Danish Institute for Sport Studies (Idan)/ [email protected] Gerco van Dalfsen, EASM Secretary Duus Vinkjælder ØsterågadeDuus Vinkjælder 9 Østerågade 9 Play the Game: Conference Manager General. Østerågade 9 EASM 2012 responsibilities: Conference PROGRAMME, PLAY Hanze U. Groningen, The Netherlands. OPENING CEREMONY Manager, practical organisation THE GAME SYMPOSIUM Ruth Crabtree, EASM Treasurer. U. North- OPENING CEREMONY OPENINGUtzon Center CEREMONY Utzon Center [email protected] Jens Sejer Andersen, International Director, umbria, Newcastle, United Kingdom. SlotspladsenUtzon Center 4 Slotspladsen 4 Play the Game/Danish Institute for Sport Slotspladsen 4 Cecilia Oddermose Studies EASM BOARD MEETING UCN Sport Management: Intern Mikel Urdangarin, EASM president. EASM 2012 responsibilities: Practical EASM 2012 CONFERENCE GUIDE Fundación Estadio Fundazioa Vitoria-Gasteiz, organisation, volunteers & ABSTRACT BOOK Spain. [email protected] Søren Bang, Editor Gerco van Dalfsen, EASM Secretary Maria Suurballe General. Alicja Cupial-Nurnberg Morten Kätow (Intern), UCN Sport Management: Intern Danish Institute for Sport Studies (Idan) WASM MEETING First Hotel First Hotel EASM 2012 responsibilities: Practical organi- Mikel Urdangarin, EASM President. First Hotel (Slotshotellet)(Slotshotellet) (Slotshotellet) sation, Exhibition, Master Student Seminar EASM COORDINATION COMMITTEE Fundación Estadio Fundazioa Vitoria-Gasteiz, RendburggadeRendburggade 5 5 Rendburggade 5 (Shuttle(Shuttle bus bus start) start) [email protected] Herbert Woratscheck, EASM vicepresident. Spain. (Shuttle bus start) CabInnCabInn U. of Bayreuth, Germany. Gerco van Dalfsen, EASM secretary general. CabInn FjordgadeFjordgade 20-2420-24 COMMITTEE MEMBERS Gerardo Bielons, EASM Board member. Hanze U. Groningen, The Netherlands. Fjordgade 20-24 Henrik H. Brandt U. Autónoma Madrid, Spain. Ruth Crabtree, EASM Treasurer. U. North- Danish Institute for Sport Studies (Idan): umbria, Newcastle, United Kingdom. Director SCIENTIFIC COMMITTEE Herbert Woratscheck, EASM vicepresident. EASM 2012 responsibilities: Programme CHAIR: Hallgeir Gammelsæter, U. of Bayreuth, Germany. coordination, Danish pre-conference EASM Board member. Molde University Representatives of all Regional Sport [email protected] College, Norway. Management Associations. VICE-CHAIR: Veerle De Bosscher, Lau Tofft-Jørgensen EASM Board member. Vrije Universiteit EASM GENERAL ASSEMBLY Danish Institute for Sport Studies (Idan): Brussel, Belgium. CHAIR: Kari Puranaho, Analyst former EASM secretary general and Board RailwayRailway Station Station Railway Station Hotel Hvide HusHus JohnJohn F.F. Kennedys Kennedys EASM 2012 responsibilities: Abstract submis- REVIEW BOARD member. Haaga-Helia University of Applied Hotel Hvide Hus John F. Kennedys Vesterbro 22 PladsPlads 3 3 sion, Master Student Seminar, Programme CHAIR: Hallgeir Gammelsæter, Sciences, Finland Vesterbro 2 Plads 3 [email protected] EASM Board member. Molde University Mikel Urdangarin, EASM president. College, Norway. Fundación Estadio Fundazioa Vitoria-Gasteiz, CONFERENCE VENUE Henrik Toft Spain. CONFERENCE VENUE MyliusMylius Erichsens Erichsens Vej Vej 131 131 UCN Sport Management: Assistant Professor CONVENERS AND REVIEWERS: Gerco van Dalfsen, EASM secretary general. 92109210 Aalborg Aalborg SØ SØ EASM 2012 responsibilities: Master Student See abstract book Hanze U. Groningen, The Netherlands. Seminar [email protected]

COLOPHON TITLE | Conference guide: The 20th EASM conference 2012. Sport between business and civil society. PUBLISHER | University College of Northern Denmark (UCN) for the European Association for Sport Management. homehome for for the the homeless homeless questions questions in in spor sport t EASM 2012 home for the homeless questions in sport PRINT AND GRAPHIC DESIGN | PRinfoAalborg, Denmark EASMEASMEASM 20122012 2012 EDITORS | Søren Bang and Maria Suurballe, Danish Institute for Sports Studies Hosts:

Co-organisers:

playhome for the thehomeless questionsgame in sport

Main partners:

Local partner:

AALBORG EVENTS

Partners, Master Student Seminar:

Suppliers:

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