At EASM 2012 EDUCATION, Management Education Programmes at Professional Sports Clubs and the Growing the University College of Northern Den- Commercial Fitness Sector
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The 20th EASM conference Sport between business and civil society CONFERENCE GUIDE The 20th conference of the European Association for Sport Management (EASM) Aalborg • Denmark 18 - 21 September 2012 playhome for the thehomeless questionsgame in sport 2 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 3 DEAR COLLEAGUES and friends On behalf of the EASM, it is my pleasure tific programme with plenary and parallel It is an honour to welcome you the 20th The theme of this year’s conference ‘Sport to present the official programme of the sessions and workshops; a seminar for Conference of the European Association between business and civil society’ aims 20th EASM Conference, entitled ‘Sport master students in sport management from WELCOME for Sport Management – Aalborg 2012. to put focus on the special features of the between business and civil society’. This all over Europe; social events and free time Scandinavian way of organising sport and year the event is being hosted by the city to discover and enjoy the nice city of Aal- to Aalborg As chair of the 20th edition of the yearly how to include it as a vital part of society. of Aalborg, capital of the beautiful North- borg. EASM conference, I am very honoured As an example of one of the main sport ern Jutland. to bring this conference to Aalborg, Den- management areas we want to highlight I’d like to make a special mention of the mark, for the first time. Following great at this conference, we have included a Since the first event in Groningen in 1993, workshops which will continue to be a conference venues and cities like Turin, professional programme called ‘Play the the EASM Conference has been a huge huge success in this and future conferen- Amsterdam, Prague and Madrid, we, as Game’, which focuses on the governance success, providing a great opportunity to ces. Also, I’d like to thank the people be- organisers, knew that bringing this confer- related aspects of sports. promote and develop sport management hind them, the keynote speakers, the au- ence to Aalborg would be a very impor- through research, education and practice thors for their papers and presentations, the tant event for the city and especially for the Sport management is a fairly new aca- – not to mention the opportunity to make students for their effort, as well as the Local University College of Northern Denmark demic field in Denmark and therefore, Mikel Urdangarin new friends, meet old acquaintances and Organising Committee for putting every- as host. UCN Sport Management sees the 20th President of EASM discover new European cities! thing together so well. EASM Conference as a great opportunity Vitoria-Gasteiz, Basque Country, Spain Since the EASM board approved Aalborg to brand sport management as an integrat- August 2012 This year, in collaboration with the Uni- We are confident you will enjoy the whole as the host of the conference, our partners ed part of business and society. versity College of Northern Denmark and conference experience, the sharing of and UCN have done a lot of work to plan Danish Institute for Sports Studies/Play the knowledge and contribution this will make this 20th EASM conference. Therefore, we I hope that you all will enjoy a week of Game, to celebrate our 20th Anniversary to our Association and to our field of study thank our partners; The Danish Institute for fruitful academic and social experiences we have put together a high profile scien- and work. Per Justesen Sports Studies/Play the Game, the Danish and that this 20th EASM Conference will Director, Associate Professor, Ministry of Culture, Team Denmark, and be a memorable event for you, for the Uni- UCN Sport Management the Municipality of Aalborg. versity College of Northern Denmark, and Chair of the 20th EASM Conference for the city of Aalborg. Within the last few years Aalborg has sports environment where good sport A hub of grown into the largest hub of academic management skills are needed in the tra- sports education in Denmark. The sport ditional voluntary sector as well as in the A CRITICAL EDGE at EASM 2012 EDUCATION, management education programmes at professional sports clubs and the growing the University College of Northern Den- commercial fitness sector. As sport seems to continue its financial to protect sport from corruption, abuse of RESEARCH, mark and the sport science education growth and political influence, and as sport power and mismanagement. programmes at Aalborg University today In the municipality of Aalborg we try to increasingly becomes a tool to achieve TECHNOLOGY attract almost 1000 students to this lively be at the forefront of these requirements various societal goals, an intelligent focus The Danish Institute for Sports Studies city. In many ways these students repre- and we take great pride in our innovative on sports management is more needed (Idan) is an independent research centre AND CULTURE sent the rapid transformation of Aalborg approach to managing and developing than ever. that was founded by the Danish Ministry from an industrial city to a hub of edu- our urban and natural spaces as well as of Culture in 2005. We carry out and cation, research, technology and culture. our leisure facilities. Many of the research topics and discus- monitor a broad range of social science Therefore we are proud and honoured to sions raised at the EASM conferences are research projects and analyse the most be the host city of the 20th conference of We hope you will have time to explore of huge importance to the sports sector of important developments in the sports sec- the European Association for Sport Man- new landmark developments like the the future. They are also closely related to tor. We also aim to stimulate a fact based agement. sports and culture hub ‘Nordkraft’ at the our daily work at the Danish Institute for debate among the stakeholders and the Johs. Poulsen harbour front, or the combined library, fit- Sports Studies and Play the Game. general public about the most important Chairman of the Board Sport has always played an important ness and swimming centre ‘Haraldslund’ sports political issues. Danish Institute for Sports Studies/ role in Aalborg, but in many ways the while you are here. We also hope you Therefore, we are delighted to be co-host- Play the Game contemporary sports life of the city reflects will enjoy the conference dinner at Aal- ing the 20th EASM conference with Uni- After merging with Play the Game in Janu- the conference’s overall theme ‘Sport be- borg Stadium, the home ground of AaB, versity College of Northern Denmark, and ary 2011, the Institute is now responsible tween business and civil society’. The tra- which is one of the most successful profes- we are particularly thankful to the EASM for organising the biannual international ditional voluntary sports sector is increas- sional football teams in Scandinavia. for allowing us to present some of the most Play the Game conference and for the ingly challenged by commercial operators important agendas of Play the Game and daily running of the Play the Game initiative We look forward to meeting you during and new patterns in sports participation, But first of all we hope that you will enjoy international sport in keynote sessions and which works for democracy, transparency these four exciting days in Aalborg. As co- Thomas Kastrup-Larsen consumer behaviour and media habits. a successful and well organised confer- in the Play the Game symposium. A criti- and freedom of expression within the inter- hosts we will do everything possible to con- Acting Mayor, City of Aalborg This currently creates an extremely vibrant ence and a pleasant stay in Aalborg. cal edge to sport management is needed national sports community. tribute to a successful conference. 4 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 5 THE 20th EASM CONFERENCE PROGRAMME TUESDAY 18 SEPT. WEDNESDAY 19 SEPT. THURSDAY 20 SEPT. FRIDAY 21 SEPT. TIME REGISTRATION REGISTRATION REGISTRATION REGISTRATION (08.00-19.00) (08.00-17.00) (08.00-18.00) (08.00-14.00) 09:00-09:30 KEYNOTE SPEAKERS: Breakfast Andy Dallin (USA) buffet KEYNOTE SPEAKERS: KEYNOTE SPEAKERS: 09:30-10:00 Jérôme Champagne (FRA) Mark Pieth (SUI) & Henning Nielsen (DEN) & Lord David Triesman (GBR) & Theo Zwanziger (GER) 10:00-10:30 Play the Game Theme symposium 10:30-11:00 COFFEE BREAK COFFEE BREAK sessions (AGGIS EASM speakers) Board 11:00-11:30 Meeting Danish Pre (UCN) Theme Conference Play the Game Theme Play the Game 11:30-12:00 sessions + NRA symposium sessions symposium Poster presentation + presentation Coffee and sandwich break ESMQ Atrium/outside Festsal 12:00-12:30 Editorial Board 12:30-13:00 Meeting (UCN) LUNCH EASM General Assembly Play the Game Theme symposium 13:00-13:30 sessions (AGGIS LUNCH speakers) 13:30-14:00 LUNCH LUNCH Theme Play the Game 14:00-14:30 14:00-14:50: sessions symposium Danish Pre 14:30-15:00 Conference Finger food & Farewell Reception (UCN): Theme Play the Game 15:00-15:30 EASM COFFEE BREAK COFFEE BREAK Awards, flag ceremony sessions symposium Board ESMQ Meeting Editors 15:30-16:00 (UCN) Workshop (UCN) KEYNOTE SPEAKERS: 16:00-16:30 15:10-17:30: Jens Sejer Andersen (DEN) COFFEE BREAK Danish Pre & James Dorsey (MOR) Conference 16:30-17:00 Theme sessions Play the Game 17:00-17:30 + Master symposium Students presentations 17:30-18:00 FOOTBALL MATCH: EASM Allstars vs. UCN (DEN) 18:00-18:30 18:30-19:00 19:00-19:30 19:30-20:00 20:00-21:00 Networking evening Opening Ceremony Conference Dinner 21:00-22:00 Duus Vinkjælder Utzon Center Aalborg Stadium (optional - EURO 40) 22:00-23:00 22:00-23:00 6 | The 20th EASM conference – Sport between business and civil society CONFERENCE GUIDE | 7 KEYNOTE SPEAKERS at EASM 2012 Harden Photo: Tine WEDNESDAY 19 SEPTEMBER Andersen is an author of and contributor to various books and articles.