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The Market Achievements History

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The Market Achievements History market at Easter. Cadbmy also licenses its brands to dedicated producers of ice creams, dairy desserts, cream liqueur, biscuits and baking products. RECENT DEVELOPMENTS Cadbmy Chocettes, first launched in 2003, have taken Australia by storm. The concept of "mindless munching" came to the fore dairy pasture in Australia, and enjoyed in recent times and necessitated a bite­ pure air and moderate temperatures. sized offering that could meet the needs Cadbmy became the official supplier of varied eating occasions. Chocettes of chocolate to the Australian Armed can be shared amongst family and friends commercials explored different motivations for Forces in World War II. The supply of or be a 'portion controlled' option for consuming chocolate such as enjoyment, fun, chocolate to the troops and civilians one. sharing and family quality time. This was fmther required a tremendous effort from Chocettes capitalise on some of fostered in 2003 with 'Car Trip' . All advertisements THE MARKET Break represents the most Cad bury's workers. The Claremont Cadbury's most successful bar and were hugely popular and deemed a great success Australians love confectionery. successful block chocolate factory worked throughout the day and moulded chocolate brands including in conveying the core Cadbury values. They annually consume 5.7kg launch in the last year, selling well into the night, but the civilian Cherry Ripe, Cmnchie, Picnic, Dream, Top per person, making confec­ more than $13 million worth in population still suffered from chocolate Deck and Dairy Milk. Over $13 million BRAND VALUES tionery the most popular snack the first 12 months. Three shmtages, and stores sometimes went worth of Chocettes were sold in the first Cadbury's mission statement says simply food in Australia. generations of Australians have without chocolate for months at a time. six months. New variants being 'Cadbury means quality'; this is the promise. The Chocolate accounts for more grown up with the Cadbury In 1967 Cadbury acquired introduced in the second half of 2004 company's reputation is built upon quality; a than 7 5 per cent of all range. MacRobertsons, a respected Australian promise to add even more excitement to commitment to continuous improvement will ensme confectionery sales in Australia confectionery manufacturer founded in the segment and give consumers the that this promise is delivered. with a retail value of over $1.3 HISTORY 1880. This move gave Cadbury a major opportunity to enjoy their favourite Cadbury has established itself as a company of billion every year. Cadbury is the The Cadbury story started in a manufacturing base at Ringwood, brands in a novel and convenient format. fairness and integrity, which always biggest player in chocolate small grocery shop 111 Victoria and a range of unique brands including Dark chocolate appeals to the mature and more confectionery, with market Birmingham, England, opened in Cherry Ripe and Freddo Frog, which have become discerning consumer. Though this consumer group leadership across all major 1824 by John Cadbury, a Quaker. household names. had become more product segments. The shop's most popular In 1969, Cad bury merged with Schweppes prevalent, dark block Forty-seven percent of product was cocoa and this led Australia to create Cadbury Schweppes. Since then, chocolate sales had confectionery is purchased on John Cadbury to move into Cad bury has acquired the Red Tulip confectionery waned. impulse, and almost 50 per cent chocolate manufacturing. company, founded in Melbomne in 1942, and has Cadbury Old Gold of all chocolate buyers are within Realising the potential of his expanded its range of fine products including the was re-launched in April the 25 - 49 year age group. business, John Cadbury and his Europe range of health bars, the enormous atTay of 2003 and has created a '::~d~~~~~i55;::;0i\:iii~socially responsible Women generally buy more brother Benjamin formed a Red Tulip Easter lines, and famous confectionery resurgence 1!1 dark business. This commitment to consmners has been chocolate than men, but in most company, Cadbmy Brothers. In brands including After Dinner Mints. chocolate. Prior to there­ encompassed by involvement with vatious chatities, cases they are buying for their 1853, they received the Royal launch, the dark chocolate segment was relatively with a signiftcant commitment made to the children's families. In fact men in the 35-49 year WatTant as manufacturers to Queen THE PRODUCT stagnant with growth levels at around 15 per cent charity 'The Clown Doctors' inearly2004. age group are the highest buyers of chocolate bars Victoria. The company has continued to hold Royal Richard Cadbury introduced ambitious and Cadbury's core product is top quality chocolate. and generating $28 million a year. Post-launch, dark and blocks, usually for themselves. Warrants of Appointment to this day. attractive designs from his own paintings for his The Cadbmy Dairy Milk block is the company's chocolate is growing at 67 per cent and sold more The Australian confectionery market continues John Cadbury's sons George and Richard took gift boxes. He used children as models and flagship brand, but there are many other favourites than $44 million in 2003. THINGS YOU DIDN'T KNOW ABOUT to grow year on year with volume increasing by control of the business in 1861 and in 1866, sometimes depicted flowers or scenes from holiday including Fruit & Nut, Hazel Nut, Snack and Nut CAD BURY double digits over the past five years. introduced a new method for pressing the cocoa journeys. Break, as well as Old Gold in dark chocolate and PROMOTION butter from cocoa beans to form cocoa essence, In 1905 came the launch of Cadbury's Dairy Dream in white. Cadbury produces a variety of The taste of Cadbury's chocolate has long been 0 Australians give more chocolate Easter ACHIEVEMENTS which was advertised as 'Absolutely pure - Milk, now the company's flagship brand. It was boxed chocolate assortments, most notably Roses the focus of Cad bury's advertising in Australia and Eggs than anyone else in the world - Cadbury is one of the largest chocolate producers therefore best'. They produced manufactured by a unique process which used fresh and Favourites. New Zealand. This has been supported by the they give eggs valued at more than in the world. Since the merger with Schweppes in many new kinds of milk in greater quantities than previously. Of the Children's lines include slogan 'a glass and a half of full $178 million. 1969, Cadbury Schweppes has become a major chocolates, including three names considered for this new brand - Australia's long time favourites cream milk in every 200grams', 0 Australia holds the world record for the force in international markets. This the first assort­ 'Jersey' , 'Highland Milk' and 'Dairy Maid'- the Freddo Frog, Caramello Koala accompanied by a picture of lmgest Easter Egg ever produced. In position has more recently been ments sold in last two were amalgamated to form 'Dairy Milk'. and Yowie. Famous Cadbury milk pouring into a block of 1992 Red Tulip produced at1 egg fortified by the acquisition of boxes. The Cadbury purple and gold house colours were bar lines such as CheiTY Ripe, Cadbury Dairy Milk weighing 4,755kg and measming 7.1 Adams Confectionery and The introduced at the beginning of the century and are Picnic, Crunchie, Flake and chocolate. This was a metres in height. Natural Confectionery now firmly established as Cadbury's corporate Turkish Delight meet the tremendous advertising coup 0 Dental resemchers have discovered Company. colours. demand for impulse purchases. and served the brand well for that tannin, found in all cocoa Cadbury spans the In 1918, Cadbury merged with New products such as Flake more than 50 years. products, inhibits the key enzyme in globe from its British the well-known confectionery ftrm Noir and rotational Picnic The "Masterbrand" corpo­ the formation of plaque. base, and operates of J.S. Fry. The alliance was an variants such as Picnic rate umbrella advertising cam­ 0 Over I 00 million Ft·eddo Frogs m·e factories in Australia, New outstanding success, and the new Honeycomb keep the market paign "Choose happiness ... produced annually. Zealand, Malaysia, company expanded internatio­ stimulated each year. choose Cadbury" takes 0 Chocolate is the only word of Aztec Indonesia, India, China, nally. In the 1920s, Cadbury and Cadbury produces a vast chocolate consumption to a origin used regularly in English. Poland and several patts of Africa. Fry decided to build a factory in array of seasonal lines, with 'permissibility' platform in the Xocoatl was a 'bitterwater' drink made It owns subsidiary companies in Australia and were joined by Christmas and Easter being the consumer's mind that will from the cocoa bean by the Aztecs. France, Germany, Spain, Argentina and Pascal!, another well-known two largest selling occasions unlock growth for the future. 0 Cocoa butter, the fat of which Holland and has franchise agreements in the US confectionery maker. This new for the year. Cadbury leads both Building on this, the chocolate is composed, melts and Canada. Australian company was called 'Cadbury­ seasons with Magical Elves "Wouldn't it be nice" completely at temperatures between 32 In Australia, Cadbury brands lead the Fry and Pascali'. Claremont in Tasmania was being key in the market at campaign which fust aired in at1d 35C and begins to soften at confectionery mat·ket with Cad bury's flagship Dairy chosen for the company' s Australian factory, Christmas and Cadbury Creme 2002 with its 'Surfte', 'Soccer' between 25 and 27C. So keep your Milk wo1th over $95 million annually. Cadbury Nut because it was close to Hobart and to the finest Eggs and Mini Eggs driving the and ' Postie' clay-mation chocolate cool! 30 31 market at Easter.
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