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Associate Vice President, Communications and Marketing

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Associate Vice President, Communications and Marketing Carson, California Los Angeles County SEARCH SPECIFICATIONS Associate Vice President, Communications and Marketing Prepared By BRYANT GROUP Building Powerful Teams California State University, Dominguez Hills Associate Vice President, Communications and Marketing Search Specifications The Opportunity California State University, Dominguez Hills (CSUDH) seeks an energetic, experienced, and transformative leader to assume the role of Associate Vice President, Communications and Marketing. The Associate Vice President, Communications and Marketing (AVPCM) position requires a dynamic, collaborative, and transformative leader responsible for creating, managing and assessing the university's strategic communications and marketing programs. The AVPCM reports to the President, and is supervised under Deborah Roberson, Chief of Staff to the University President. This position serves as a campus leader who works collaboratively with other divisions and academic colleges. This position is responsible for leading an integrated, comprehensive, interdisciplinary, and proactive communications organization that generates high-quality, professional content for all university channels and presents a consistent, professional, and mission-driven, public image of the institution. The Associate Vice President, Communications and Marketing will be based in the Los Angeles area. California State University, Dominguez Hills has retained BRYANT GROUP to manage the search for the Associate Vice President, Communications and Marketing. Associate Vice President, Communications & Marketing California State University, Dominguez Hills Page 2 California State University, Dominguez Hills California State University, Dominguez Hills, under the leadership of President Thomas A. Parham, Ph.D., strives to be the model for urban metropolitan universities in the United States. The mission of California State University, Dominguez Hills is to provide education, scholarship and service that are, by design, accessible and transformative. We welcome students who seek academic achievement, personal fulfillment, and preparation for the work of today and tomorrow. California State University, Dominguez Hills (a.k.a. CSUDH, Dominguez Hills, or Cal State Dominguez Hills) is a public university in the city of Carson within Los Angeles County. It was founded in 1960 and is part of the California State University (CSU) system. The campus sits on the historic Rancho San Pedro, the oldest land grant in the Los Angeles area. The land was in the continuous possession of the Dominguez family through seven generations - from 1784 to its acquisition by the people of the state of California for the University. The campus mascot is the Toro, Spanish for bull. “We are in the business of transforming lives that transform America.” -- Dr. Thomas Parham, CSUDH President CSUDH was originally situated in Palos Verdes, California and named South Bay State College (1960-1962). After the Watts Rebellion of 1965, the state decided that the emerging school Associate Vice President, Communications & Marketing California State University, Dominguez Hills Page 3 should attend to the underserved population of South Central Los Angeles. It was renamed California State College, Dominguez Hills (1966), before achieving university status in 1977 and becoming known by its present name. Founded on the principle of social justice, the student population is among the most diverse in the country. Nearly 90% of the student body are people of color. Hispanic students make up rd 65.2% of the student body; that is the 3 highest in the state. African American students comprise 10.6% the highest percentage of any public university in California) and 7.5% of the students identify as Asian/Pacific Islander. CSUDH Colleges CSUDH has six outstanding Colleges in which students pursue their academic endeavor. College of Arts and Humanities (CAH) College of Business Administration and Public Policy (CBAPP) College of Education (COE) College of Extended and International Education (CEIE) College of Health, Human Services, and Nursing (CHHSN) College of Natural and Behavioral Sciences (CNBS) Educational Excellence CSUDH is a major university for Los Angeles and Orange Counties. It offers 47 undergraduate majors, 21 master’s degrees, and multiple certificate and credential programs. The campus is accredited by the following associations: Western Association of Schools and Colleges, the Association of Collegiate Business Schools and Programs, the National Association of Schools of Public Affairs and Administration, the National Association of Schools of Music, and the National Association of Schools of Theatre. In May 2020, the College of Business Administration and Public Policy received the prestigious AACSB (Association to Advance Collegiate Schools of Business) accreditation. This designation further solidifies the University’s aspirations to be a model urban university in America. CSUDH was honored with a prestigious Eddy Award during the Los Angeles County Economic Development Corporation’s (LAEDC) 24th Annual Eddy Awards gala dinner in November 2019. The award recognized CSUDH’s excellence in facilitating one of the greatest levels of social mobility of universities in the region. In 2020, the university ranked #21 in Washington Monthly’s list of Master’s University Rankings. That same year, CSUDH was ranked #17 by Associate Vice President, Communications & Marketing California State University, Dominguez Hills Page 4 U.S. News & World Report’s Top Performer on Social Mobility among universities in the west, and Money Magazine ranked CSUDH 49th in its Best Public Colleges ranking. College of Health, Human Services, and Nursing The College of Health, Human Services, and Nursing (CHHSN) features one of the best Orthotics and Prosthetics programs in the United States. Masters students work hands-on with patients (not molds nor models) to help people live to the fullest. Operating out of a 12,000 square-foot state-of-the-art facility replete with advanced measuring tools, 3D printers, and components such as acrylic resin, carbon fiber, thermoplastics, silicone, aluminum, and titanium, this program has a service range of over 150 miles from Los Angeles to San Diego. Patients served include veterans returning from war and other individuals who have lost body parts due to accidents, illness, and disease. In keeping with the values of the university, there is also a community service aspect to their efforts. Students work with third-world countries to help fulfill needs of the local population such as creating bamboo feet. Graduates enjoy an exceedingly high rate of employment. CHHSN also features one of only two Occupational Therapy programs available in the CSU system. “The Orthotics and Prosthetics program is one of the jewels in the crown of Dominguez Hills.” -- Dr. Enrique Ortega, Interim Associate Dean, CHHSN This master’s program annually receives up to 400 applications for only 65 available spaces. This is due to the extremely favorable faculty-to-student ratio and the great accessibility of the professors. An astounding 99% of students in this program pass the board exam and graduates see a 99% hire rate. Cohorts in this program work closely with participants of all age groups to best prepare them for their future patients. CHHSN is also the administrative headquarters of the California State University’s Statewide Nursing Program. This fully-online, masters-only program ranks #93 in the US News and World Report in Best Online Bachelor’s Programs. Center for Innovation in STEM Education Among the most impressive program offerings at CSUDH is STEM (science, technology, engineering and mathematics). This undergraduate program incorporates STEM, STEAM (science, technology, engineering, art and math) and STEEAM (science, technology, engineering, English language development, art and math). CSUDH is contracted by local K-12 school districts to provide STEM education and a pathway for young students to enter STEM professions. At the core of this program are the mobile Fabrication Laboratories (Fab Labs), which bring the education directly to the students. A $1M gift from Toyota funded five mobile labs and vehicles to pull them. Each is outfitted with the latest cutting-edge technology such as laser cutters, 3D printers, vacuum formers, vacuum cutters, and electronic components for prototyping projects. Associate Vice President, Communications & Marketing California State University, Dominguez Hills Page 5 “Cal State Dominguez Hills has the best STEM program in the entire state of California.” -- Dr. Michael Spagna, Provost During STEAM Week, CSUDH “takes over” a school for five days providing K-12 students the opportunity to develop and complete a project. Friday culminates in a showcase to parents, teachers, and peers of their final product and the science that produced it. During the summer months, in the contracted school districts, CSUDH conducts an intensive five-week summer school take over for K-12 students. This well-respected program has helped CSUDH develop a strong presence in the community. The center is also active in educating the educators. In Fall 2019, CSUDH received $10 million in federal grants to establish a comprehensive residency program that will train more than 250 science, technology, engineering, and math teachers and serve 40,000 K-12 students in Los Angeles County. This offering provides K-12 educators, at no cost, micro credentials and certificates making them NGSS (Next Generation Science
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