Understanding Japan's
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The International Forum East Asian Forum January 15-19, 2002 Tokyo and Kyoto, Japan Agenda & Biographies THE WHARTON INTERNATIONAL FORUM EAST ASIAN FORUM TOKYO, NAGOYA, AND KYOTO, JAPAN JANUARY 15-19, 2002 ACCOMMODATIONS Evening of Tuesday, January 15th Evening of Wednesday, January 16th HOTEL OKURA HORAI ATAMI-IZUSAN 2-10-4 TORANOMON, MINATO-KU 750 IZUSAN ATAMI-CITY TOKYO 105-0001, JAPAN SHIZUOKA, 413 JAPAN TELEPHONE: [81] 03-3582-0111 TELEPHONE: [81] 0557-80-5151 FACSIMILE: [81] 03-3582-3707 FACSIMILE: [81] 0557-80-0205 WWW.OKURA.COM Evenings of Thursday, January 17th and Friday, January 18th: THE MIYAKO HOTEL KEAGE SANJO, HIGASHIYAMA-KU KYOTO 605-0052, JAPAN TELEPHONE: [81] 75-771-7111 FACSIMILE: [81] 75-751-2490 WWW.MIYAKOHOTEL.CO.JP THE INTERNATIONAL FORUM THE WHARTON GLOBAL LEADERSHIP SERIES Now in its thirteenth year, The International Forum brings together a select group of senior executives from around the world for The Wharton Global Leadership Series. It is held each year in North America, Europe and East Asia, and has helped over 600 senior executives from more than 250 leading companies worldwide to understand globalization and how it is affecting them and their business. The series of four- day Forums provides participants with an opportunity to test their thinking, examine their priorities and weigh their concerns with others with similar responsibilities from different industries and regions of the world. The Forums engage participants in an Active Learning experience where each person must contribute to the discussions. Each session provides maximum exposure to the ideas and experiences of both fellow participants and special guest resources. Throughout a four-day seminar, participants work through problems and are asked to produce and present practical, strategic solutions. The Forums of The Wharton Global Leadership Series are held in cities such as Bruges, Stockholm, Philadelphia, Tokyo and Kyoto because the scope of each Forum emphasizes not only business-related issues, but also the cultural context in which to view them. Understanding culture is an essential feature of being successful in global business, therefore the program integrates culture and the arts, painting, music, drama, history, food and local custom to provide insight and understanding into the way things are done and the reasons why. The participants of The Wharton Global Leadership Series come from over 20 different countries. Each is responsible for running a major business as chief executive, is about to assume this role or is responsible for the international growth of their company. The participants are joined by some forty guest resources who are leaders from government, business, science, technology, the arts and culture. Their role is to act as catalysts in the discussions by providing insights, experience and perspectives from the region in which each Forum is held. THE WHARTON GLOBAL LEADERSHIP SERIES North American Forum Philadelphia, USA, September 5-9, 2001 East Asian Forum Tokyo and Kyoto, Japan January 15-19, 2002 European Forum Stockholm, Sweden April 23-27, 2002 EAST ASIAN FORUM iii THE INTERNATIONAL FORUM PROGRAMS FOR 2001-2002 Since 1989 The International Forum has been developing senior executive education experiences for global companies. Over 250 companies from around the world have participated in programs of The International Forum in the past 13 years. The International Forum’s emphasis has been on the many challenges and changes taking place in the world and how that influences the role of leader in a global company. The Forum integrates culture, history and values with the business, economic and political agenda of the sessions and experiences. In addition to The Wharton Global Leadership Series, The International Forum also designs and develops custom and open enrollment experiences around the world for the most senior members of a company’s management team. The International Forum maintains a large global network of over 1,000 resources and facilitators in business, politics, culture, history, arts and sciences and draws from schools around the world including University of Pennsylvania, University of Michigan, Princeton University, INSEAD, University of Tokyo and others for its faculty. The network of resources exists for the benefit of its members and as such executives who have participated at The International Forum draw on this as an information resource, for coaching and advice and for assistance with new markets and opportunities. The China Forum Shanghai, Suzhou, Hangzhou, China October 23-27, 2001 Leadership Through Music Stockholm, Sweden April 21-22, 2002 iv THE INTERNATIONAL FORUM THE PARTNER EXPERIENCE The Partner Experience of The International Forum offers spouses of participants an opportunity to share in an active learning experience and cultural encounter. This specially designed program uses onsite visits and small encounter groups to help partners gain insight into a new culture. Drawing participants from a variety of countries, partners will share their own perspectives while encountering the people, places and ideas that make up Japan. Partners of participants attend many of the sessions of The Japan and East Asian Forum. To enhance this experience, the partners share specially designed sessions with guest resources of the Forum to consider how cultural values, lifestyles, education and social values are changing as Japan enters the 21st century. They also discover new ideas and solutions that they can use to enrich their family, life, workplace, communities and organizations in which they participate. Upcoming Partner Programs of The International Forum will be held at the following Forums: Leadership Through Music Stockholm, Sweden April 21-22, 2002 The European Forum Stockholm, Sweden April 23-27, 2002 EAST ASIAN FORUM v vi THE INTERNATIONAL FORUM TABLE OF CONTENTS Agenda and Contents of Sessions Information about the Wharton Global Leadership Series . .iii The International Forum . .iv The Partner Experience . .v Introduction to The Japan and East Asian Forum . .ix 1) Issues Facing the Participants of The International Forum . .2 2) Japan’s Economy, Business, and The Role of Government . .6 3) Japan and East Asia-The Dilemma of Free Market Capitalism . .10 4) Design of The Brand . .15 5) The Customer as The User- Marketing and Innovation in Japan . .19 6) Organization and People . .21 7) Strategies for A Changing Japan . .23 8) Civil Society and Social Welfare in Japan . .28 9) Social Change in Japan . .32 10) Tokaido Shinkansen . .36 11) The Onsen and The Ryokan in Japan . .40 12) Global Village-Culture of Civilizations . .41 13) Good Thinking, Good Products-The Toyota Motor Company . .42 14) Kyoto Shinese-Reinvention, Innovation, and Entrepreneurship in Japan . .47 15) The Search for Quality and Choice . .54 16) Conclusions about the Marketplace . .58 17) When Free Market Capitalism Meets Asian Values . .59 18) Taiko . .60 19) Japan, China and The Future of The East Asian Region . .63 20) Japan’s Heritage from China . .68 21) Conclusion . .70 List of Participants . .72 Listof Partners . .73 List of Guest Resources . .74 List of Faculty and Facilitators . .77 List of The International Forum Team . .78 Biographies of The Participants of The International Forum . .79 Biographies of The Guest Resources of The International Forum . .89 Biographies of The Faculty and Facilitators of The International Forum . .99 Biographies of The International Forum Team . .102 List of Directors of The International Forum . .104 EAST ASIAN FORUM INTRODUCTION TO THE JAPAN AND EAST ASIAN FORUM The Forum in Japan begins with discussions of the key political, economic, demographic, resource and financial issues that are affecting global business, as viewed from the East Asian perspective. What are the most significant events and changes affecting East Asia, its markets and its prospects? What is the outlook for change and the implications for doing business in Asia? How is China’s economic reform progressing and what will it mean for the region politically and economically? How is reform progressing in Japan and what is the outlook for the future of this large economy and society? How have recent terrorist and security incidents affected North American and European companies and how they do business in the region? How will Japanese and other East Asian businesses define the role for their global corporations and what can be learned from their perspective and approach? Japan represents two-thirds of the Asian economy. Its continued financial crisis in its banking sector and the absence of struggling political leadership have been given as reasons for its difficulty in restoring economic growth. Yet Japan has some highly successful international companies in many industries. The ability of Japanese companies to continue to innovate, create superior products and experiences which focus on the end user and compete in new and creative ways despite the challenges, provides many opportunities for leaders of global companies to learn from different approaches. The Forum examines the ways Japan is attempting to reform its institutions and the reasons why some companies in Japan are remarkably successful. The International Forum in Japan follows the 18th century Tokaido Road-vividly depicted by Hiroshige in his wood block prints-linking Japan’s two capitals. The first two days in Tokyo bring participants in contact with leaders and experts to focus on such issues as deflation, political change, deregulation and