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Connected Vehicle Pilot Deployment Program Phase 2, Outreach Plan Update – December 19, 2018 Tampa (THEA) 6

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Connected Vehicle Pilot Deployment Program Phase 2 Outreach Plan – Tampa (THEA) www.its.dot.gov/index.htm Updated Report — December 19, 2018 FHWA-JPO-17-479 Produced by Tampa Hillsborough Expressway Authority (THEA) CV Pilot Team U.S. Department of Transportation Intelligent Transportation Systems Joint Program Office (ITS JPO) On the cover: A driver turns south onto Meridian Avenue in downtown Tampa, the site of THEA’s Connected Vehicle Pilot Deployment. (Source: THEA) Notice This document is disseminated under the sponsorship of the Department of Transportation in the interest of information exchange. The United States Government assumes no liability for its contents or use thereof. The U.S. Government is not endorsing any manufacturers, products, or services cited herein and any trade name that may appear in the work has been included only because it is essential to the contents of the work. This document is based upon work supported by the Federal Highway Administration under contract number DTFH6116H00025. Any opinions, findings and conclusions or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the views of the Federal Highway Administration. Technical Report Documentation Page 1. Report No. 2. Government Accession No. 3. Recipient’s Catalog No. FHWA-JPO-17-479 4. Title and Subtitle 5. Report Date Connected Vehicle Pilot Deployment Program Phase 2, Outreach Plan Update – December 19, 2018 Tampa (THEA) 6. Performing Organization Code 7. Author(s) 8. Performing Organization Report No. Jeff Brown (Global-5), Sue Chrzan (THEA), Mary Hamill (Global-5) 9. Performing Organization Name And Address 10. Work Unit No. (TRAIS) Tampa Hillsborough Expressway Authority 1104 East Twiggs Street, Suite 300 Tampa, Florida 33602 11. Contract or Grant No. DTFH6116H00025 12. Sponsoring Agency Name and Address 13. Type of Report and Period Covered U.S. Department of Transportation Revised Report ITS Joint Program Office 1200 New Jersey Avenue, SE 14. Sponsoring Agency Code Washington, DC 20590 15. Supplementary Notes Govind Vadakpat, AOR Sarah Tarpgaard, AO 16. Abstract This document presents the Outreach Plan for the Tampa Hillsborough Expressway Authority (THEA) Connected Vehicle (CV) Pilot Deployment. The goal of the pilot deployment is to advance and enable safe, interoperable, networked wireless communications among vehicles and the infrastructure in order to reduce traffic congestion, improve safety and decrease emissions. The pilot deployment is proceeding in three phases: (1) concept development; (2) design, implementation and testing; and (3) operation, maintenance, impact assessment and performance measurement. This Outreach Plan is a revised version of the Connected Vehicle Pilot Deployment Program Phase 1 Outreach Plan–Tampa (THEA). The Outreach Plan is a high-level plan for the management of outreach activities throughout the deployment phases (phases 2 and 3). Key elements of the plan include the development of a pilot website; local outreach strategy; on-site tours and demonstrations; conference and trade show strategy; media relations strategy; and coordination of communications efforts with USDOT. 17. Key Words 18. Distribution Statement Intelligent Transportation Systems, Connected Vehicles, (Remove; Insert Information Here or leave blank) Intelligent Vehicles, Connected Vehicle Pilot Deployment, Vehicle Communication, Outreach, Communications, Media Relations, Trade Show Strategy, Crisis Communications 19. Security Classif. (of this report) 20. Security Classif. (of this page) 21. No. of Pages 22. Price Unclassified Unclassified 53 Form DOT F 1700.7 (8-72) Reproduction of completed page authorized Version History # Date Author(s) Summary of Changes Initial Draft 10/27/16 THEA/Global-5 Communications Revision 2.0 12/8/16 THEA/Global-5 Communications Incorporated USDOT comments Update 2.1 3/14/18 THEA/Global-5 Communications Updated for Phase 2 Update 2.2 12/19/18 THEA/Global-5 Communications Second update for Phase 2 Table of Contents 1 Introduction ................................................................................................. 1 2 Scope ................................................................................................. 2 3 Audiences and Messages .......................................................................... 4 3.1 TEAM MEMBERS .......................................................................................... 4 3.2 PARTNERS ................................................................................................... 4 3.3 STAKEHOLDERS ........................................................................................... 5 3.4 PARTICIPANTS ............................................................................................. 5 3.5 GENERAL PUBLIC ........................................................................................ 6 3.6 INTEREST GROUPS ...................................................................................... 7 3.7 TRANSPORTATION AGENCIES ...................................................................... 7 3.8 TRANSPORTATION INDUSTRY ....................................................................... 8 3.9 POLICYMAKERS ........................................................................................... 8 3.10 MEDIA .................................................................................................... 9 4 Outreach Products .................................................................................... 12 4.1 DIGITAL PRODUCTS ................................................................................... 12 4.1.1 Website ........................................................................ 12 4.1.2 E-Newsletters .............................................................. 15 4.1.3 PowerPoint Presentations ........................................... 16 4.1.4 Photography ................................................................ 16 4.1.5 Video ............................................................................ 17 4.1.6 Graphics and Animation .............................................. 17 4.1.7 Social Media ................................................................ 17 4.1.8 Webinars ...................................................................... 18 4.1.9 Electronic Alerts ........................................................... 18 4.2 PRINT .................................................................................................. 19 4.3 EXHIBITS, SIGNAGE AND OTHER PRODUCTS ............................................. 19 4.3.1 Exhibits ........................................................................ 19 4.3.2 Signage and Other Products ....................................... 20 5 Outreach and Distribution Strategies ..................................................... 21 5.1 PROJECT MANAGEMENT ............................................................................ 21 5.2 LOCAL OUTREACH ..................................................................................... 21 5.2.1 On-Site Tours ............................................................... 21 5.2.2 Speakers’ Bureau ........................................................ 26 5.2.3 Traveling Exhibit .......................................................... 26 5.2.4 Good Neighbor Outreach ............................................ 26 5.3 NATIONAL OUTREACH ................................................................................ 26 5.3.1 Conferences and Trade Shows ................................... 26 5.3.2 Original TV Programming ............................................ 29 5.3.3 Awards ......................................................................... 30 5.3.4 Knowledge Transfer .................................................... 30 5.4 INDUSTRY OBSERVANCES .......................................................................... 30 6 Media Relations ......................................................................................... 31 6.1 STRATEGY ................................................................................................. 31 6.2 MARKETS .................................................................................................. 31 6.3 COMMUNICATION WITH THE MEDIA ............................................................ 32 6.4 COORDINATION WITH USDOT ................................................................... 32 6.5 TOOLS .................................................................................................. 33 6.6 PRODUCTS ................................................................................................ 33 6.7 EVENTS .................................................................................................. 34 7 Identity and Brand Management ............................................................. 36 8 Evaluation ............................................................................................... 37 8.1 METRICS .................................................................................................. 37 8.2 TOOLS .................................................................................................. 39 9 Crisis Communications Plan ................................................................... 40 10 References ............................................................................................... 41 APPENDIX A. List of Acronyms ................................................................
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